iGaming Daily
A daily podcast delving into the biggest stories of the day throughout the sports betting and igaming sector.
North American Gaming Regulation: Prediction Markets, Compliance & The Black Market | Ep. 804
How is regulation shaping the future of gaming across the US and Canada?
Live from the SBC Summit Americas 2026 show floor, this SBC Media podcast brings together a panel of North American gaming experts to discuss the biggest regulatory and compliance challenges facing the industry today.
The conversation covers fragmented state and provincial frameworks, prediction markets, sweepstakes, AML requirements, KYC, taxation, black market operators, player protection and the growing need for regulatory harmonisation across North America.
In this episode:
✅ Why North American gaming regulation is becoming more fragmented
✅ The biggest comp...
How Sportsbooks Can Turn World Cup Traffic Into Long-Term Value | Ep. 803
The World Cup is here and for sports betting operators, it could be one of the biggest player acquisition and engagement opportunities of the year.
In this episode of iGaming Daily, live from SBC Summit Americas 2026, Fernando Noodt is joined by Jeff and Mauricio from Optimove to discuss how operators can turn huge World Cup traffic into long-term player value.
The conversation explores how sportsbooks can retain first-time depositors, cross-sell World Cup bettors into other products, personalise CRM campaigns, and use AI decisioning to deliver the right message, bonus and experience to the right player...
Prediction Markets Are Already Mainstream - What Happens Next? | Ep. 803
Are prediction markets already mainstream?
Live from the show floor at SBC Summit Americas in Fort Lauderdale, this special edition of iGaming Daily brings together Martyn Elliott, Alex Kane, CEO of Sporttrade, David Aron from Lowenstein Sandler, and Ian McGinley from Sidley Austin to discuss one of the biggest topics in gaming, trading and regulation.
The conversation explores the rise of prediction markets, DraftKings’ growing interest in the space, the role of Kalshi and Polymarket, the CFTC’s position, and whether sports betting operators, exchanges and financial platforms are heading towards a major collision.
In...
Art Manteris on PASPA, Prediction Markets & The Future Of Sports Betting | Ep. 802
How did US sports betting go from the Las Vegas sportsbook to a nationwide industry?
Live from SBC Summit Americas in Fort Lauderdale, Adam Candee sits down with legendary Las Vegas bookmaker Art Manteris to discuss the history, evolution and future of sports betting in America.
With decades of experience across some of Las Vegas’ most iconic sportsbooks, Art shares stories from the industry’s early days, the creation and repeal of PASPA, the rise of online betting, the impact of prediction markets and why integrity monitoring has always been central to the sportsbook business.
Andy Burnham As PM? Is UK Gambling In Danger? | Ep. 801
Sir Keir Starmer is out and Andy Burnham could be heading to Number 10.
But what does that mean for UK gambling? We break down Burnham's full track record on gambling regulation, from cancelling the Supercasino project to his anti-sponsorship campaigns as Mayor of Greater Manchester.
Is the online gambling UK industry facing its biggest political threat in years? Martyn Elliott (SBC Media Director) and Ted Orme-Claye (SBC News Editor) join us to analyse the warning signs, the political chaos at the DCMS, and what the industry should be watching right now.
🎙️ IN THIS EPISOD...
How AI Is Transforming iGaming Marketing | Optimove's Vision Explained | Ep. 800
Artificial Intelligence is changing every industry, but what does it actually mean for iGaming marketing?
At SBC Summit Americas 2026, Fernando Noodt sat down with Shai Frank, SVP of Product and GM Americas at Optimove, to discuss how AI is reshaping CRM, personalization and the future of player engagement.
The conversation explores Optimove's "positionless marketing" philosophy and why AI is enabling marketers to move faster, make smarter decisions and create more personalised experiences than ever before.
In this episode:
✅ What is Positionless Marketing?
✅ How AI is changing CRM strategies
✅ Why human ju...
Why Canada Is Blocking Sports Prediction Markets | Ep. 799
Prediction markets have become one of the biggest stories in gaming, fintech and sports betting, but Canada's approach looks very different from the United States.
Kalshi is entering the Canadian market through a partnership with Wealthsimple, giving users access to thousands of event contracts. However, there is one major restriction: no sports betting contracts and no political markets.
In this episode of iGaming Daily, Fernando Noodt is joined by Canadian Gaming Business Editor Tom Nightingale to break down:
🎯 Kalshi's entry into Canada
🎯 The Wealthsimple partnership
🎯 Why sports contracts are prohibited...
Should Under-16s Be Banned From Social Media? The Gambling Industry Weighs In | Ep. 798
The UK Government is considering a major shake-up of social media regulation, including a ban on under-16s using major platforms and potential restrictions for older teenagers.
But could these measures help tackle another growing concern: illegal gambling operators targeting young people online?
In this episode of iGaming Daily, Charlie Horner is joined by SBC News Editor Ted Orme-Claye and SBC News Journalist Patrick Killen to discuss:
🎯 The proposed UK social media ban
🎯 Whether restrictions would actually work
🎯 How illegal gambling operators use social media
🎯 Influencer marketing and gambling promotion
🎯 AI deepfa...
The Legal Landscape of Prediction Markets: CFTC, Congress, and the Future of Trading | Ep. 797
In this episode, SBC Media Director Martyn Elliott is joined by industry experts Alex Kane (CEO and founder of Sporttrade), David Aron (Financial markets lawyer at Lowenstein Sandler), and Ian McGinley (Partner at Sidley Austin LLP). Together, they discuss the rise of prediction markets, navigating regulatory challenges, and the long-term impact on betting and trading platforms. They also explore how these markets became mainstream and what future regulatory developments could mean for the industry.
Key Topics:
Prediction markets' mainstream adoptionRegulatory landscape and legal challengesImpact of CFTC and Congress on prediction marketsDraftKings' strategy and prediction marketsMarket maker...Tim Miller on UKCG's Black Market Battle | Ep.796
In this episode, Tim Miller from the UK Gambling Commission discusses the evolving landscape of illegal gambling, the challenges of enforcement, and the role of big tech in combating illegal sites. We explore strategies for collaboration, technological advancements, and regulatory updates to protect consumers and reduce the black market.
Key Topics
The scale and challenges of illegal gambling in the UK
The importance of data and evidence in enforcement
Role of social media and big tech in illegal advertising
New powers and resources for the UK Gambling Commission
International collaboration in gambling...
Flutter's Strategic Shift: Delisting from the LSE Explained | Ep. 795
In this episode, we analyse Flutter Entertainment's decision to delist from the London Stock Exchange and its implications for the UK and US markets. We explore the strategic shifts, investor reactions, and broader industry impacts, providing insights into the evolving landscape of global gambling.
Key Topics
Flutter's delisting from LSE and move to NYSEImpact on UK economy and gambling sectorUS market strategy and investor influenceBroader industry implications and regulatory environmentShareholder changes and investor sentimentHost: Charlie Horner
Guests: Ted Menmuir & Ted Orme-Claye
Producer: Anaya McDonald
Editor: Anaya McDonald
Learn how...
Building a Sustainable iGaming Industry: Insights from the Better Gambling Forum | Ep. 794
In this episode, SBC Media Director Martyn Elliott is joined by Shawn Fluharty, Chair of the Better Gambling Forum. Together, they discuss how collaboration, regulation, and innovation are shaping the iGaming sector to drive sustainability, player protection, and responsible growth.
Key Topics
The mission of the Better Gambling Forum and its global approachThe importance of early expert involvement in policy makingIndustry's move beyond compliance for sustainabilityChallenges of prediction markets and black market risksThe role of media in shaping public perception of gambling
Host: Martyn Elliott
Guest: Shawn Fluharty
Producer: Anaya McDonald
...
Regulation and Opportunities in US iGaming at SBC Summit Americas 2026| Ep. 793
In this episode, we explore the evolving landscape of US gaming, focusing on prediction markets, regulation, and the future of land-based and online betting. Featuring insights from industry experts at SBC Summit America, this discussion offers a comprehensive view of current challenges and opportunities.
Key Points
Prediction markets regulation and legal landscapeImpact of regulation on prediction markets and operatorsGrowth opportunities in US iGaming and sports bettingLand-based gaming modernisation and AI integrationMarket strategies of major operators like Bet365 and BetMGMHost: Fernando Noodt
Guest: Adam Candee
Producer: Anaya McDonald
Editor: Anaya McDonald
The Future of Prediction Markets at SBC Summit Americas 2026| Ep. 792
This episode explores the evolving landscape of prediction markets in the gaming industry, focusing on regulatory challenges, regional differences, and future prospects. Experts discuss recent developments in Latin America and the US, highlighting the importance of regulation, legal debates, and industry trends.
Key Topics
Regulatory challenges for prediction marketsRegional differences in regulation (Latin America vs US)Future prospects and industry trendsHost: Fernando Noodt
Guests: Lucia Gando & Justin Byers
Producer: Anaya McDonald
Editor: Anaya McDonald
Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators ar...
Mbappé vs Bookmakers: Why France's World Cup Stars Are Fighting Back | Ep. 791
Kylian Mbappé has once again found himself at the centre of a major dispute involving betting sponsorships, image rights and the French Football Federation ahead of the 2026 FIFA World Cup.
In this episode of iGaming Daily, Joe Streeter is joined by Ted Menmuir to explore the growing conflict between elite athletes and commercial betting partnerships after reports emerged that senior France internationals are unhappy with their images being used in bookmaker marketing campaigns.
The discussion explores how collective image rights work, why the dispute has resurfaced despite previous agreements, and whether this could have wider i...
Why Bonus Abuse Hurts More in 2026: EveryMatrix’s Blueprint for Fraud Prevention | Ep. 790
This episode explores the critical issue of bonus abuse in the iGaming industry, its impact on operators' revenue, and innovative solutions like AI-driven tools to combat organised fraud. Featuring Tetiana Dychenko, CPO of Casino at EveryMatrix, the discussion highlights how evolving tactics and technology are shaping the future of fraud prevention.
Key Topics
The scale of bonus abuse in 2026 and its impact on revenueThe evolution of bonus abuse tactics and organised groupsThe role of AI and behavioural analysis in detecting fraudRegulatory pressures and their influence on bonus abuseFuture trends and how operators can stay ahead of...Bally's Intralot & Evoke Merger: A New Era in Gambling | Ep. 789
This episode explores the recent merger between Bally's Intralot and Evoke, analysing the strategic, financial, and regulatory implications for the gambling industry. Join us as we dissect the deal's impact on UK and global markets, debt management, and future growth prospects.
Key Topics
Merger strategy between Bally's Intralot and EvokeDebt restructuring and financial strategyMarket positioning and future growth in UK and Europe
Host: Charlie Horner
Guest: Ted Menmuir
Producer: Anaya McDonald
Editor: Anaya McDonald
Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators ar...
Alberta's iGaming Launch: Lessons from Ontario and Future Outlooks | Ep. 788
This episode explores the upcoming launch of Alberta's regulated iGaming market, insights from Minister Dale Nally, and lessons from Ontario's experience. We discuss market expectations, operator interest, regulatory strategies, and future outlooks for Alberta's gambling industry.
Key Topics
Alberta's iGaming market launch date and delays
Lessons learned from Ontario's regulated market
Operator interest and market competition in Alberta
Regulatory strategies and player protection
Revenue projections and market success metrics
Host: Fernando Noodt
Guest: Tom Nightingale
Producer: Anaya McDonald
Editor: Anaya McDonald
Media: SBC Summit Canada Conference
Andrew Rhodes' Move to Hawkbridge: What It Means for UK Gambling| Ep. 787
This episode explores the recent transition of Andrew Rhodes from UK Gambling Commission to a senior role at Hawkbridge, analysing the implications for industry regulation, corporate governance, and future leadership in UK gambling. Experts discuss the evolving regulatory landscape, Rhodes' influence, and strategic industry insights.
Key Topics
Andrew Rhodes' career transitionImplications for UK gambling regulationHawkbridge's advisory role and industry impact
Host: Charlie Horner
Guests: Ted Menmuir & Ted Orme-Claye
Producer: Anaya McDonald
Editor: Anaya McDonald
Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are...
The Power of Confidants in High-Stakes iGaming Decisions| Ep. 786
In this episode, Leo Judkins shares insights on decision-making, the importance of confidants in leadership, and managing pressures in the fast-paced iGaming industry. Discover practical advice for leaders to navigate challenges and build trusted relationships.
Key Topics
The role of confidants in decision-makingIndustry pressures and regulatory challenges in iGamingBuilding trusted relationships for leadership success
Host: Charlie Horner
Guests: Leo Judkins
Producer: Anaya McDonald
Editor: Anaya McDonald
Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to laun...
UK Welfare Reform and Its Impact on Gambling Sector | Ep. 785
This episode explores the intersection of UK welfare reform and gambling policy, featuring insights from industry experts and political analysis. We discuss proposed welfare measures, their potential impact on the gambling sector, and broader economic implications.
Key Topics
UK welfare reform proposalsImpact of welfare policy on gambling sectorPolitical strategies and industry implications
Host: Charlie Horner
Guests: Ted Menmuir & Ted Orme-Claye
Producer: Anaya McDonald
Editor: Anaya McDonald
Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to laun...
Betway's Sponsorship Deal with Manchester United | Ep.784
This episode explores the recent reported £20 million betting sponsorship deal between Betway and Manchester United, analysing its implications for football sponsorship, gambling regulation, and the evolving landscape of sports marketing.
Key Topics
Betway's sponsorship deal with Manchester UnitedImplications of gambling regulation changes in UK footballThe value and perception of betting sponsorships in football
Host: Fernando Noodt
Guests: Joe Streeter & Ted Orme-Claye
Producer: Anaya McDonald
Editor: Anaya McDonald
Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to la...
Bet365's French Market Entry: Opportunities and Challenges | Ep. 783
This episode explores the latest developments in the iGaming sector, focusing on Bet365's entry into the French market, Flutter's leadership restructuring, and strategic moves across Europe and Asia. Experts analyse market dynamics, regulatory challenges, and future prospects for industry giants.
Key Topics
Bet365's debut in France and market prospectsFlutter's organisational restructuring and leadership changesStrategic expansion in Europe and AsiaRegulatory challenges and market conditions in FranceFuture outlook for iGaming giants in global marketsHost: Fernando Noodt
Guests: Ted Menmuir & Ted Orme-Claye
Producer: Anaya McDonald
Editor: Anaya McDonald
Learn how...
Minnesota's Prediction Market Ban and Federal Clash| Ep. 782
This episode explores the evolving legal landscape of prediction markets in the US, focusing on recent state bans, federal regulatory battles, and the implications for sports betting and gambling regulation. Experts discuss Minnesota's first explicit ban, the role of the CFTC, and the future of prediction markets amid legal and political challenges.
Key Topics
Legal battles over prediction markets in the USMinnesota's explicit prediction market banRole of the Commodity Futures Trading Commission (CFTC)State vs. federal regulation of gambling productsSports leagues partnering with prediction marketsLegal implications for sportsbooks and prediction platformsPotential Supreme Court involvement in prediction...UK Gambling Commission's delay of affordability checks| Ep. 781
This episode explores the UK Gambling Commission's decision to delay affordability checks, the implications for the industry, and the broader regulatory challenges. Experts Joe Streeter and Ted Menmuir analyse the political, technical, and societal impacts of these regulatory delays and what they mean for the future of UK gambling reform.
Key Topics
UK Gambling Commission's delay of affordability checksImplications of regulatory delays for the industryPolitical and societal challenges in UK gambling reform
Host: Fernando Noodt
Guest: Ted Menmuir & Joe Streeter
Producer: Anaya McDonald
Editor: Anaya McDonald
Learn how Optimove’s...
EU's Gambling Tax: What It Means for the Industry | Ep. 780
This episode explores the EU's proposed union-wide tax on online gambling, its implications for the sector, and the broader challenges facing the EU's budget and policy harmonisation efforts.
Key Topics
EU's 2028 budget and fiscal initiativesProposed unionised tax on online gamblingImplications for the gambling industry and regulation
Host: Charlie Horner
Guest: Ted Menmuir
Producer: Anaya McDonald
Editor: Anaya McDonald
Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and be...
How Big Brands Are Losing Google Rankings Overnight | Ep. 779
This episode explores the rising threat of DMCA strikes in the online space, especially in the iGaming industry. Host Ivana and her guest Sean discuss how these attacks impact brands, the importance of web security, and strategies for protection and recovery.
Key Topics
DMCA strikes and their impact on brandsWeb security and vulnerability managementStrategies for recovery and protection against attacksHost: Ivana Flynn
Guest: Sean Bianco
Producer: Anaya McDonald
Editor: Anaya McDonald
Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Po...
Adapting to AI: Essential Skills for iGaming Professionals | Ep.778
This episode explores the impact of AI on the workplace as Host Charlie Horner is joined by Caroline Butler, Head of Global Markets at Initiate International, focusing on how iGaming professionals can adapt their skills and organisational structures to stay relevant in a rapidly evolving industry.
Key Topics:
Impact of AI on job roles and organizational structuresSkills required for the AI age, including human-led evaluation and analysisThe importance of upskilling and self-evaluation in career developmentOrganizational changes driven by AI, including flatter hierarchies and merging rolesHost: Charlie Horner
Guest: Caroline Butler
Producer: Anaya M...
Deadline Extended: Bally’s Bold Play | Ep. 777
In today's episode of iGaming Daily, Host Charlie Horner is joined by SBC News Editor Ted Orme-Claye and SBC Editor-at-Large Ted Menmuir as the trio discuss the high-stakes extension of M&A talks between Evoke Plc and Bally’s Intralot, and what the latter’s surging Q1 results signal for the UK’s competitive landscape.
Tune in to find out:
The M&A Waiting Game: Why the negotiation deadline was pushed to 8 June and if this "constructive" delay suggests a deal is closer or further away.Shareholder Sentiment: Whether Evoke investors will stomach the curren...The 2026 iGaming Pivot: From Operators to Suppliers | Ep. 776
In this episode, Charlie Horner interviews Tom Waterhouse, founder of Waterhouse VC, to explore the evolving landscape of online gambling, regulatory impacts, investment strategies, and future opportunities in iGaming and betting markets.
Key topics
Impact of regulation and taxation on online gambling
US market evolution and prediction markets
Investment strategies in B2B iGaming suppliers
Future opportunities in scalable iGaming businesses
Host: Charlie Horner
Guest: Tom Waterhouse
Producer: Anaya McDonald
Editor: Anaya McDonald
Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Dis...
Impact of Trump's Gambling Tax Cap | Ep. 775
This episode explores the intersection of US gambling laws, political influence, and the role of key figures like Dana White and Donald Trump. It delves into recent legislative changes, lobbying efforts, and the potential impact on the gambling industry.
Key Topics
Gambling loss deduction cap at 90%Dana White's lobbying effortsTrump's potential policy reversalImpact on illegal vs. regulated gamblingRole of the American Gaming Association
Host: Fernando Noodt
Guest: Justin Byers
Producer: Anaya McDonald
Editor: Anaya McDonald
Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how ope...
Inside the UK Illegal Gambling Task Force: Goals and Challenges| Ep. 774
This episode explores the recent developments in the UK illegal gambling task force, its objectives, and the ongoing battle against the black market in iGaming. Experts discuss regulatory challenges, the effectiveness of the task force, and strategies to combat illegal gambling activities.
Key Topics
UK illegal gambling task force objectivesPayment and enforcement strategies against offshore operatorsImpact of unlicensed sponsorship bans in sportsChallenges of regulating crypto payments in gamblingBalancing safety and competitiveness in the regulated market
Host: Charlie Horner
Guest: Ted Orme-Claye & Joe Streeter
Producer: Anaya McDonald
Editor: Anaya McDonald
...
Australia's Gambling Reform: Delays, Challenges, and Future Outlook | Ep. 773
This episode explores Australia's evolving gambling reforms, the political and social implications, and the challenges faced in implementing comprehensive regulations. Experts discuss the delayed progress post-Murphy Inquiry, the influence of stakeholders, and the future of gambling regulation in Australia.
Key Topics:
Gambling reform delays post-Murphy InquiryPolitical and economic liabilities of gambling industryFuture regulatory frameworks and national strategies
Host: Fernando Noodt
Guest: Ted Orme-Claye & Ted Menmuir
Producer: Anaya McDonald
Editor: Anaya McDonald
Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Po...
Why Dr. James Noyes Resigned from the Gambling Review Group | Ep. 772
This episode explores the ongoing debate around affordability checks in the UK gambling industry, featuring insights from Dr. James Noyes and recent developments at major operators like Supergroup and Flutter. We discuss regulatory challenges, industry impacts, and strategic shifts in global markets.
Key Topics
Affordability checks and financial risk assessmentsDr. James Noyes' role and resignation reasonsSupergroup's focus on African markets and growth strategyFlutter's US market success and potential delistingRegulatory challenges and industry responses in gambling
Host: Charlie Horner
Guest: Ted Orme-Claye
Producer: Anaya McDonald
Editor: Anaya McDonald
Learn how...
The Future of UK Gambling: Are Affordability Checks the Solution? | Ep. 771
In today's episode Host Charlie Horner is joined by Editor-at-Large Ted Menmuir as the pair explore the controversial topic of affordability checks in the UK gambling industry, examining regulatory challenges, industry reactions, and potential impacts on consumer behaviour and black market activity.
Key topics
Regulatory challenges of affordability checksIndustry reactions and concernsPotential impact on black market activity
Host: Charlie Horner
Guest: Ted Menmuir
Producer: Anaya McDonald
Editor: Anaya McDonald
Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Mark...
SBC Summit Canada Preview: Market Insights and Regulatory Nuances | Ep. 770
In today's episode of iGaming Daily Host Charlie Horner is joined by Canadian Gaming Business Editor Tom Nightingale as the duo provides an in-depth preview of SBC Summit Canada, focusing on the upcoming Alberta iGaming launch, regulatory nuances, advertising debates, and the impact of the World Cup on Canadian gambling. Industry experts discuss market opportunities, regulatory challenges, and strategic insights for stakeholders.
Host: Charlie Horner
Guest: Tom Nightingale
Producer: Anaya McDonald
Editor: Anaya McDonald
Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Op...
FanDuel CEO Exits Flutter Reorganizes | Ep. 769
In today's episode of iGaming Daily, host Fernando Noodt is joined by SBC Editor-at-Large Ted Menmuir and SBC Americas Senior Journalist Justin Byers as the trio discuss the sudden departure of FanDuel CEO Amy Howe and Flutter Entertainment's strategic "revitalisation project" following their Q1 results.
Tune in to find out:
iGaming Leadership: The Emotional Cost |Ep. 768
In today's episode of iGaming Daily, Editor of iGaming Expert and Host Joe Streeter is joined by Leo Judkins, Founder of iGaming Leaders, and Tom Galanis, CEO of TAG Media, as the trio discuss the mental health challenges, strategic pressures, and emotional weight behind making high-stakes decisions in the fast-paced iGaming industry.
Tune in to today's episode to find out:
The emotional toll of leadership: Leo Judkins recounts the "existential" difficulty of resigning from a stable career to start his own business and the heavy personal cost of managing large-scale redundancies.Balancing data and gut instinct: T...Evoke PLC’s Fight For Survival| Ep. 767
In today's episode of iGaming Daily, Host Fernando Noodt is joined by SBC Editor-at-Large Ted Menmuir and SBC News Business Journalist Patrick Killeen as the trio discuss the precarious financial standing of Evoke PLC following the long-overdue disclosure of its 2025 full-year results and the potential "do or die" acquisition by Bally's.
Tune in to today's episode to find out:
The Reality of the Numbers: While leadership points to 2% growth in annual income reaching £1.7 billion, analysts view this as a real-term decline when measured against UK inflation.Debt and Deficits: Evoke is currently anchored b...Mastering SEO Forecasting for Business Growth | Ep. 766
In today's episode of iGaming Daily, SEO expert Ivana Flynn is joined by Andrew McGarry, Head of SEO at PowerPlay, as the duo discuss the commercial power of SEO forecasting and how to align technical strategy with business growth to secure executive buy-in.
Tune in to today's episode to find out:
Bridging the Gap: Why SEOs often fail to show their value to C-suite executives and how to speak their language. The Bucket Theory: Understanding why technical and content efforts are wasted if your site's "bucket" has structural holes. Forecasting Growth: How to use historical data tren...