iGaming Daily
A daily podcast delving into the biggest stories of the day throughout the sports betting and igaming sector.
Ep 637: Google Updates, Authority, and Parasite Strategies: iGaming SEO in 2025
In today's episode of iGaming Daily, SEO expert Ivana Flynn is joined by Berta Rachmanov, founder of Bertarach.com, and Maria Sayapina, Director of Casino at Game Lounge, as the trio dives deep into the turbulent world of iGaming SEO, exploring how affiliates are adapting to Google’s ever-changing landscape and what strategies are shaping 2026.
Tune in to today’s episode to find out:
How Google’s latest updates have shaken the iGaming affiliate ecosystem.Why “doing everything right” in SEO might no longer guarantee rankings.The growing importance of authority, and how to build or borrow it...Ep 636: The BGC Defends Industry as Treasury Considers Tax Hikes
In today’s episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by SBC News Editor Ted Orme-Claye and iGaming Expert Editor Joe Streeter as the trio discuss this week’s fiery Treasury Select Committee hearing, where MPs heard evidence from both gambling tax reform advocates and the Betting and Gaming Council ahead of next month’s budget and potential tax hikes for the industry.
Tune in to today's episode to find out:
What happened inside Parliament during this week’s gambling tax sessionHow the Betting and Gaming Council defended the industry’s positionWhy some MPs a...Ep 635: Banijay’s Big Bet: The Betclic and Tipico Merger
In today’s episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by SBC Editor-at-Large Ted Menmuir and iGaming Expert Senior Journalist Conor Porter as the trio discuss Banijay Group’s headline-making merger of Betclic and Tipico, a move that reshapes Europe’s gambling landscape and signals the birth of a new industry giant.
Tune in to today’s episode to find out:
Why Banijay has chosen now to make its major play in iGamingHow the Betclic and Tipico merger will impact Europe’s competitive balanceWhat Banijay Gaming’s two to three year IPO ambitions mi...Ep 634: From Courts to Casinos: NBA Scandal and Canadian Ad Bill
In today’s episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by Tom Nightingale, Senior Business Journalist at Canadian Gaming Business/SBC Americas, and Justin Byers, Business Journalist at SBC Americas, as they discuss the recent arrests of several NBA figures following an FBI gambling investigation, and explore industry reaction alongside a proposed federal bill on gambling advertising in Canada.
Tune in to today’s episode to find out:
What we know so far about the FBI’s investigation and who has been chargedHow the gambling industry has reacted to the allegationsWhether this damage...Bonus Episode: How Betsson Is Positioning Itself For The Future Of Global Gaming
In today’s bonus episode of iGaming Daily, we dive into Betsson’s latest Q3 results with an exclusive interview featuring CEO Pontus Lindwall. With revenue up 6% year on year to €295.8 million and 12% growth over the first nine months of 2024, Betsson continues to strengthen its global footprint, but what’s driving that success?
Host Viktor Kayed sits down with Lindwall to unpack the company’s performance and strategy, covering a wide range of topics including:
Betsson’s growing presence in Italy, highlighted by its front-of-shirt deal with Inter MilanExpansion and opportunities across Latin AmericaNavigating tight regulations in Western E...Ep 633: DraftKings Doubles Down: Entering the Prediction Markets Arena
In today’s episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by Managing Editor Jessica Welman as the duo discuss DraftKings’ bold entry into the prediction markets space and the NFL’s surprising partnerships with prediction market platforms.
Tune in to today’s episode to find out:
The details behind DraftKings’ acquisition of Railbird and its new Predictions app.Whether this move puts DraftKings ahead of FanDuel in the prediction markets race.How prediction markets are evolving beyond sports and into entertainment and finance.Why the NFL’s deals with Kalshi and Polymarket mark a signi...Ep 632: Control is King: Vyking CEO on Building the 'Linux' of iGaming
In today's episode of iGaming Daily SBC Media Manager Charlie Horner is joined by Vyking CEO, Franz Gerhart as the duo discuss how the iGaming industry is changing, focusing less on just being fast and more on giving operators proper control and flexibility.
Tune in to today's episode to find out:
Why Vyking sees itself as a "challenger brand" and aims to stop platform providers from "locking in" their operator clients.The argument for why trying to make one platform template fit all brands across different countries is a flawed idea.Why operators need a "framework-first"...Ep 631: iGaming Heavyweights' Legal Battle: Playtech VS Evolution
In today's episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by SBC's Managing Editor Jessica Welman and iGaming Expert Editor Joe Streeter as the trio unpack the escalating dispute between Evolution and Playtech, with both industry giants trading accusations of smear campaigns, illicit activity, and corporate misconduct.
Tune in to today’s episode to find out:
Ep 630: Onlyplay: Building the Games for the Players of Tomorrow
In today’s episode of iGaming Daily, SBC Media Manager Fernando Noodt is joined by Anna Serheieva, Head of Partnerships at Onlyplay, as the pair discuss the highly competitive nature of the iGaming industry and how Onlyplay strives to stand out by focusing on innovation, gamification, and mobile-first design.
Tune in to today's episode to find out:
How Onlyplay differentiates itself in the highly competitive iGaming market through innovation and unique game concepts.The rise of “top games” and the success story behind their flagship game, Piggy Tap.Why gamification and skill-based features are central to Onlypl...Ep 629: New Rules, Old Challenges: Mexico’s Gamble on Regulatory Reform
In today's episode of iGaming Daily, SBC Media Manager Fernando Noodt is joined by SBC Editor-at-Large Ted Menmuir and SBC Noticias Editor Lucia Gando as the trio discuss Mexico’s proposed reform of its gambling laws, which date back to 1947.
Tune in to today's episode to find out:
Ep 628: Brazil’s iGaming Market Update: Political Turmoil, Taxes, and Regulation Changes
In today’s episode of iGaming Daily, SBC Media Manager Fernando Noodt is joined by Joe Streeter, Editor at iGaming Business, and Ana Maria Menezes, Business Journalist at SBC Noticias Brazil, as they discuss the latest developments and political turbulence impacting Brazil’s iGaming industry, focusing on proposed tax hikes, regulatory changes, and new anti-fraud measures.
Tune in to today's episode to find out:
How Brazil’s proposed gaming tax hike could reshape the country’s iGaming landscape.Why political retaliation and election-year volatility are making investors cautious.What foreign operators should consider before entering Brazil’s fast-evo...Ep 627: CEE Potential - Why Entain and Evoke Are Eyeing Markets Beyond the UK
iGaming Daily continues its conference tour, bringing you this episode live from SBC Summit Tblisi, Georgia. Host Charlie Horner, Ted Menmuir, and Martyn Elliott assess the potential of the Central and Eastern European (CEE) and Central Asian markets.
The team discusses the region’s innovative tech offer, the "upbeat mood" compared to Western Europe, and why major groups like Entain and Flutter are using M&A deals to acquire local "hero brands" to gain access to growing markets. They also dive into the regulatory evolution across CEE, including governance issues in Romania and new laws in Croatia an...
Ep 626: NCAA Greenlights Betting for Student-Athletes
In today's episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by SBC Managing Editor Jessica Welman as the duo discuss the NCAA’s latest betting policy proposals, the growing conversation around prediction markets, and the regulatory and industry shifts shaping the future of US sports betting.
Tune in to today's episode to find out:
What are the NCAA’s new sports betting proposals?Why is the NCAA allowing student-athletes to bet on professional sports?Could changing the rules help reduce NCAA infractions?What impact could these changes have on student-athletes, and how does the...Ep 625: Allwyn…. A Hungry Giant, Weighs Its Next Move
In today’s episode of iGaming Daily, SBC Media Manager Fernando Noodt is joined by SBC Editor-at-Large Ted Menmuir and SBC News Editor Ted Orme-Claye, as the trio discuss Allwyn International’s landmark merger with OPAP and what it means for the future of global gambling leadership.
Tune in to today's episode to find out:
Why Allwyn’s €16 billion merger with OPAP is being called one of the most transformative deals in gambling history.What strategic advantages Allwyn gains by anchoring its public listing in Athens.How the merger positions Allwyn among the world’s top five gambl...Ep 624: Inside Chile’s Betting Sponsorship Debate: What’s Next for Football and Operators?
In today’s episode of iGaming Daily, SBC Media Manager Fernando Noodt is joined by Insider Sport Business Journalist Kieran O’Connor and SBC Noticias Business Journalist Damián MartĂnez as the trio discuss the latest controversy surrounding betting sponsorships in Chile, the ongoing legal and regulatory uncertainty for iGaming operators, and how these developments mirror global trends in sports sponsorship regulation.
Tune in to today's episode to find out:
What triggered the latest betting sponsorship controversy in ChileHow football clubs responded to criticism from the land-based sectorThe potential impact of a sponsorship ban on Chilea...Ep 623: Will Intralot’s Bally’s Deal Push It Into the Global iGaming Top 10?
In today’s episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by SBC Managing Editor Jessica Welman and SBC Editor-at-Large Ted Menmuir as the trio unpack the recent €2.7 billion acquisition of Bally’s Interactive by Intralot, one of the largest M&A deals in the iGaming sector in 2025.
Tune in to find out:
The key financial details behind the €2.7 billion transaction and what they reveal about Intralot’s strategy.What this landmark deal says about Intralot’s ambitions to expand beyond its lottery roots into the online gaming space.Why the acquisition has sparked so m...Ep 622: Too Much Exposure? Football’s Gambling Ad Dilemma and Brazil’s Betting Tax Twist
In today’s episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by SBC News Editor Ted Orme-Claye and Business Journalist Christian Lee to unpack the ongoing debate around gambling advertising, particularly in football, following new research from the University of Bristol highlighting the scale of betting exposure during matches.
Stay tuned until the end, when SBC NotĂcias’ Ana Maria Menezes joins us with the latest from Brazil, where a provisional tax measure on sports betting has just been vetoed in Congress, potentially reshaping the region’s regulatory outlook.
Tune in to today’s...
Ep 621: Brazil Goes Retro on Gambling Taxes
In today’s episode of iGaming Daily, SBC Media Manager Fernando Noodt is joined by SBC Editor-at-Large Ted Menmuir and SBC Noticias Brazil Business Journalist Ana Maria Menezes as the trio discuss the shock decision by Brazilian lawmakers to apply retroactive taxes on the country’s new betting framework.
Tune in to today’s episode to find out:
How Rapporteur Carlos Zarattini’s proposal upended expectations for Brazil’s 18% operator tax.Why retroactive taxation could pose major technical and legal challenges for regulators.Who within Congress and the Senate is backing or opposing the measure.What this surpr...Ep 620: Sweden Divided and Distracted on Gambling Policies
In today’s episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by Editor-at-Large Ted Menmuir and SBC News Editor Ted Orme-Claye as the trio unpack Sweden’s latest efforts to strengthen enforcement against the black market.
Tune in to todays episode to find out:
Why 2026 is shaping up to be a decisive year for Swedish gambling policy.How the Ministry of Finance’s proposed reforms could change the scope of the Gambling Act.Why BOS and Svenska Spel are clashing over 18 new consumer protection proposals.Whether Sweden’s crackdown will boost channelisation or create d...Ep 619: Spain’s DGOJ Steps Up Controls: Could Stricter Rules Backfire?
In today’s episode of iGaming Daily, SBC Media Manager Fernando Noodt is joined by SBC Noticias Editor LucĂa Gando and SBC Noticias Business Journalist Damian Martinez as the trio discuss the latest updates from Spain’s Directorate General of Gambling (DGOJ) and its new plans for enhanced player protection and monitoring controls.
Tune in to today's episode to find out:
What the DGOJ’s new player protection and monitoring plans involveHow the industry has reacted to the proposed measuresWhether stricter rules could push players towards unregulated marketsWhy a lack of iGaming education among teenagers is rais...Ep 618: Dissecting the UK Gambling Commission's 2024 Survey
In this episode of iGaming Daily, host Charlie Horner is joined by SBC News Editor Ted Orme-Claye to dissect the UK Gambling Commission's (UKGC) 2024 Gambling Survey for Great Britain (GSGB).
Described by the UKGC's CEO as the new academic baseline for gambling research, this year's survey has doubled its sample size to nearly 20,000 adults to enhance accuracy and reduce the margin of error. Despite these methodological changes, the findings are still contentious for some stakeholders, especially when compared to previous data sets like the Health Survey for England.
Tune in to discover the key takeaways...
Ep 617: The Fight for Fair Sports Betting, with IBIA'S CEO Khalid Ali
In this episode of iGaming Daily, host Fernando Noodt sits down with Khalid Ali, CEO of the International Betting Integrity Association (IBIA), to discuss the critical issue of match fixing and the fight for integrity in the global sports betting industry.
As the betting market expands into new regions like Brazil and North America, the risk of fraud and illegal activity grows. Ali explains how the IBIA, an organisation created by betting operators 20 years ago, monitors, detects, and reports suspicious betting activity to protect the industry.Â
Key topics covered in this episode:
• The IBI...
Ep 616: Portugal, Argentina & Chile Propose Stricter Gambling Controls
In this episode of iGaming Daily, we delve into gambling advertising restrictions sweeping across multiple jurisdictions. Join host Fernando Noodt, Ted Menmuir, Editor-at-Large for SBC, and LucĂa Gando, SBC Noticias Editor, as they analyse the latest regulatory developments in Portugal, Argentina, and Chile.
In Portugal, Parliament has unexpectedly reopened discussions on stricter gambling advertising controls, prompted by a proposal from the left-wing Livre party.
Across the Atlantic in Argentina, the Senate is debating a federal bill aimed at tackling problem gambling. A key and controversial point of this bill is a proposed blanket ban o...
Ep 615: Brazil's Overhaul: New Player Protection, Supreme Court Rulings & Match-Fixing Crackdown
With Brazil's new legal framework enforced this year, the country is poised to become one of the world's largest gaming markets. Player protection has become a top priority, leading to a wave of new guidelines, regulations, and proposals that are reshaping the industry.
In this episode of iGaming Daily, host Fernando Noodt is joined by Elisa Marcante and Ana Maria Menezes, from SBC NotĂcias Brasil, to break down the most critical developments.
Join us as we discuss:
Protecting Underage PlayersSupreme Court Game-ChangerNew Leadership at the Supreme CourtThe F...Ep 614: Will Labour Conference All But Confirm UK Gambling Tax Hike?
Is the UK gambling industry heading for inevitable tax rises under the Labour government? As the Labour Party Conference gets underway, speculation is mounting that the sector will be targeted to fund the scrapping of the controversial two-child benefit cap.
In this episode of iGaming Daily, join host Charlie Horner as he discusses the political landscape with SBC News Editor Ted Orme-Claye and iGaming Journalist Christian Lee, as the trio explore the significant pressure on the Labour leadership to announce headline-grabbing policies to combat rising child poverty, and why gambling has become linked to this...
Ep 613: Finding The Sweeps-Spot with Optimove's Jeff Laniado
In today’s episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by Optimove’s Director of Sales Jeff Laniado as the pair explore the surge in US sweepstakes, strategies for sustainable player retention, and how operators can turn early engagement into long-term loyalty.
Tune in to today’s episode to find out:
Why sweepstakes are one of the hottest growth markets in the US gambling sector.How the first 48 hours after player acquisition are critical for long-term retention.Strategies for creating dynamic, personalised welcome journeys for new players.The role of gamification and milest...Ep 612: iGaming in Spain: A Renaissance or a Regulatory Reckoning?
In today’s episode of iGaming Daily, SBC Media Manager Fernando Noodt is joined by SBC Editor-At-Large Ted Menmuir and SBC Noticias Business Journalist Damian Martinez to unpack Spain’s Q2 2025 gambling results, regulatory pressures, and what lies ahead for the market.
Tune in to today’s episode to find out:
How Spain’s gambling industry performed in Q2 2025 across all key verticals.What trends in deposits, withdrawals, and marketing spend reveal about player behaviour.Why the government is pushing for AI-driven risk detection systems.How Melilla continues to attract iGaming operators despite national restrictions.Whether 2025/2026 could be...Ep 611: Allwyn Ties Knot With PrizePicks To Begin US Expansion
In today’s episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by SBC Managing Editor Jessica Welman and SBC News Editor Ted Orme-Claye as the trio explore Allwyn’s landmark $2.5bn acquisition of PrizePicks, what it means for US lotteries and fantasy sports, and whether this bold move can avoid the pitfalls of past Euro-US tie-ups.
Tune in to today's episode to find out:
Ep 610: Promo Abuse, VIPs, and the TikTok of Fraud: Sift on Securing iGaming’s Future
In today's episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by Stephanie Trinh, Senior Product Marketing Manager at Sift, as the duo explore the escalating challenges of fraud in iGaming, from promo abuse and VIP player management to the latest identity intelligence solutions that help operators balance growth, compliance, and trust.
Tune in to today's episode to find out:
How iGaming fraud is evolving and why operators face more than 10 different fraud vectors today.The true cost of promo abuse and fraudulent accounts, with billions in potential revenue at stake.Why traditional “blunt fo...Ep 609: Lib Dems Play Politics On Gambling Taxes
In today’s episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by SBC’s Editor-at-Large Ted Menmuir and SBC News Editor Ted Orme-Claye. The trio discuss UK political affairs, with a particular focus on the gambling pledges made at the Liberal Democrat Party Conference.
Tune in to today's episode to find out:
Whether the Liberal Democrats’ call to double Remote Gaming Duty to 42% is realistic and what such a sharp hike would mean for the UK market.Why MP Max Wilkinson believes the gambling industry has had a “free pass for too long” and if tha...Ep 608: Optimove on iGaming Gamification, AI, and Player Personalisation
Live from the show floor at SBC Summit 2025, iGaming Daily dives into one of the industry's hottest topics: gamification. As operators focus more on player retention, gamification is emerging as a powerful, 'zero-cost retention model' that can significantly reduce dependency on costly bonuses.
In this episode, we're joined by Optimove's VP of Revenue, Motti Colman, and Director of Gamification, Kalev Kärpuk, to explore what makes gamification so effective.
Host: Charlie Horner
Guests: Motti Colman & Kalev Kärpuk
Producer: Anaya McDonald
Editor: James Ross
iGaming Daily is also now on Ti...
Ep 607: SBC Summit 2025: Europe’s Reset and Latin America’s Next Steps
In today's episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by Fernando Noodt and Editor-at-Large Ted Menmuir as the trio break down the big talking points from SBC Summit 2025, including Western Europe’s regulatory challenges, Italy’s “big reset,” the Netherlands’ struggles, and Latin America’s push to avoid Europe’s mistakes.
Host: Charlie Horner
Guests: Fernando Noodt & Ted Menmuir
Producer: Anaya McDonald
Editor: Anaya McDonald
iGaming Daily is also now on TikTok. Make sure to follow us at iGaming Daily Podcast (@igaming_daily_podcast) | TikTok for bite-size clips from your favo...
Ep 606: From Peru’s Tax Shift to Mexico’s Reform: LatAm Insights at SBC Summit Lisbon
In today’s episode of iGaming Daily, SBC Media Manager Fernando Noodt is joined by SBC News Editor Ted Orme-Claye and SBC Noticias Journalist Damian Martinez to recap key takeaways from SBC Summit Lisbon, covering first impressions, standout panels, and pressing debates on taxation, regulation, AI, and crypto.
Host: Fernando Noodt
Guests: Ted Orme-Claye & Damian Martinez
Producer: Anaya McDonald
Editor: Anaya McDonald
iGaming Daily is also now on TikTok. Make sure to follow us at iGaming Daily Podcast (@igaming_daily_podcast) | TikTok for bite-size clips from your favourite podcast.
Finally, re...
Ep 605: iGaming Daily Sweeps Through Day 1 of SBC Summit Lisbon
In today’s episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by Managing Editor Jessica Welman and News Editor Ted Orme-Claye on day one of the SBC Summit in Lisbon. The trio preview the key panel sessions to look out for and discuss the latest developments in the US sweeps market following California’s decision to ban sweepstakes.
Host: Charlie Horner
Guests: Jessica Welman & Ted Orme-Claye
Producer: Anaya McDonald
Editor: Anaya McDonald
iGaming Daily is also now on TikTok. Make sure to follow us at iGaming Daily Podcast (@igaming_dail...
Ep 604: Mexico… Sin Taxes Carry Mucho Peso.
In today's episode of iGaming Daily, SBC Media Manager Fernando Noodt is joined by SBC Editor-at-Large Ted Menmuir and SBC Noticias Editor LucĂa Gando as the trio discuss Mexico’s proposed “sin taxes” on gambling.
Tune in to find out:
Why Mexico’s government is classifying gambling alongside soft drinks, tobacco, and violent video games.How the proposed 20-point tax hike could impact local operators and national stakeholders.The reactions from both Mexican industry voices and international markets.What this means for Mexico’s position as Latin America’s next major iGaming market.Whether higher taxes could m...Ep 603: Illinois Operators Push Back as California Cracks Down On Sweeps
In today's episode of iGaming Daily SBC Media Manager Charlie Horner is joined by SBC Managing Editor Jessica Welman and SBC Americas Senior Journalist Tom Nightingale as the trio unpack two major stories from the U.S. gambling landscape: the coordinated response from Illinois’ licenced operators to the recent sports betting tax amendments, and the escalating impact of California’s proposed sweepstakes ban on iGaming suppliers.
Tune in to today's episode to find out:
What Illinois operators are doing to offset the state’s new sports betting tax hikes.Why each operator is taking a different approa...Ep 602: Racing Stalled: The BHA Strike Over UK Tax Hikes
In today’s episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by iGaming Business Editor Joe Streeter and SBC News Editor Ted Orme-Claye, as the trio dive into the unprecedented strike action by the British Horseracing Authority in response to the UK’s proposed tax hikes.
Tune in to today's episode to find out:
Why the BHA took the unprecedented step to halt fixtures and what led to the dispute.The financial and sporting impact when horse racing pauses for the first time outside Christmas Day.From jockeys to MPs, which big names stoo...Ep 601: Insolvency, Regulation, and the Future of Player Funds
In today's episode of iGaming Daily, SBC Media’s Charlie Horner speaks with EM Group’s Managing Director Kees-Jan Avis and Nordic Legal Partner Henrik Norsk Hoffmann about player fund protection in online gaming, the need for proper fund separation, and the gaps exposed by a recent Danish court ruling.
Tune in to find out:
Why the Hansen v DK Gambling case shows Denmark’s player fund protection isn’t working.How “segregated” accounts can still end up in a bankruptcy estate.Why current DGA rules create gaps that leave players at risk.How EM Group applies inde...Ep 600: How Positionless Marketing Is Changing the CRM Game
iGaming Daily celebrates its 600th episode with sponsor Optimove in the spotlight. SBC’s Editor-at-Large, Ted Menmuir, sits down with Optimove’s VP of Revenue, Motti Coleman, for a special conversation ahead of the company’s showcase at the upcoming SBC Summit in Lisbon.
Tune in to today's episode and find out:
Optimove’s journey from a bootstrapped startup to the leading CRM and marketing intelligence platform.How the company proves its strength in the high-stakes online gambling sector.What Optimove will be showcasing at SBC Summit Lisbon.The power of Positionless Marketing and how it’s changing...Ep 599: State vs Municipal Lotteries and the Future of Casinos in Brazil
In today's episode of iGaming Daily, SBC NotĂcias business journalist Ana Maria Menezes is joined by IMGL legal expert Caio Loureiro to examine the intricacies of the Brazilian iGaming market.
Tune in to today's episode to find out:
Why the Supreme Court is reviewing restrictions on state lotteries and what could changeWhether municipalities will be allowed to legally run their own lotteriesIf municipal lotteries operating today are actually legal or notWhy Brazil is shifting focus from online betting to land-based casinosWhen, and if land-based casinos might finally be approvedHost: Ana M...
