iGaming Daily
A daily podcast delving into the biggest stories of the day throughout the sports betting and igaming sector.
Ep 732: Public Enemy No.1: The KSA Targets Offshore Gambling
In today's episode of iGaming Daily SBC Media Manager Fernando Noodt is joined by SBC News Editor Ted Orme-Claye and iGaming Expert Editor Joe Streeter as the trio discuss the Dutch regulator’s record fine against Novatech, the growing crackdown on offshore operators and influencers, and what the KSA’s tougher enforcement agenda could mean for the future of the regulated market.
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Why the Dutch regulator issued a record fine to Novatech and what the case tells us about offshore enforcementWhether regulators can realistically collect penalties from operators base...Ep 731: Kaizen Gaming Aquisition, Betsson's Canadian takeover and the World Cup
In today's episode of iGaming Daily SBC Media Manager Charlie Horner is joined by SBC News Editor Ted Orme-Claye and iGaming Expert Editor Joe Streeter as the trio discuss why major operators are still making bold acquisitions despite global economic uncertainty, the growing role of AI in sportsbook trading ahead of the World Cup, and what Betsson’s latest move in Canada signals for the future of the North American market.
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Why Kaizen Gaming has acquired AI trading modelling firm GameplAI and what it means for sportsbook oper...Ep 730: MLS Gambling Scandal, Georgia Betting Bill Fails & Kalshi Eyes Brazil
In today's episode of iGaming Daily SBC Media Manager Charlie Horner is joined by SBC Americas Senior Journalist Tom Nightingale as the duo discuss the latest US gambling legislation, an MLS betting scandal that has seen two players banned for life, the latest developments in prediction markets, and Kalshi’s ambitions to expand globally despite ongoing regulatory battles.
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Why two MLS players have reportedly been handed lifetime bans for gambling violations and what it means for sports integrity in the USHow another attempt to legalise sports betting in Ge...Ep 729: Is SEO Dead? How AI Is Reshaping Search
In today's episode of iGaming Daily, SEO Expert Ivana Flynn is joined by Conrad Bugeja, Marketing Director specialising in SEO, ASO strategy and broader marketing for LiveScore.com, VirginBet.com and LiveScoreBet.com, as the duo explore how AI-powered search tools and overviews are transforming the SEO landscape and what brands must do to remain visible as user behaviour shifts away from traditional search clicks.
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How AI overviews and tools like ChatGPT are changing the way users interact with search resultsWhat “positionless marketing” means and why traditional rankin...Ep 728: Brazil iGaming Under Fire: Should Operators Be Worried?
In today's episode of iGaming Daily SBC Media Manager Fernando Noodt is joined by SBC Editor-at-Large Ted Menmuir and SBC Researcher Ana Maria Menezes as the trio discuss whether President Lula’s recent criticism of online casino games signals a genuine shift in Brazil’s gambling policy or simply political positioning ahead of the country’s 2026 presidential election.
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Whether Lula’s targeting of the “tigrinho” slot game reflects a real regulatory threat or a symbolic move aimed at shaping public opinion.How Brazil’s rapidly growing regulated market, with 83 author...Ep 727: Lonely at the Top: How iGaming Leaders Handle Pressure
In today's episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by SBC Media Director Martyn Elliott and special guest Leo Judkins, Founder of iGaming Leader Mastermind, as the trio discuss the hidden pressures of leadership in the iGaming industry and why even the most senior executives need support networks.
Tune in to today's episode to find out:
• Why leadership in iGaming can become increasingly isolating as you move up the ranks
• The unique pressure of balancing commercial targets with strict regulatory compliance
• How burnout, stress and imposter syndrome impact decision-making at the...
Ep 726: SBC Summit Rio Day 2: Brazil’s iGaming Under Pressure
In today’s episode of iGaming Daily, SBC Media Manager Fernando Noodt is joined by SBC Noticias Editor Lucia Gando and SBC Researcher Ana Maria Menezes live from SBC Summit Rio as the trio discuss the growing tension between public perception and economic reality in Latin America’s gambling industry, and how rising taxation and political scrutiny could reshape the future of Brazil’s regulated market.
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Why perception is overtaking facts in the public debate around gambling, and how betting volume headlines misrepresent actual operator profits.How increasi...Ep 725: Brazil’s 15% Betting Tax Blocked: Political Volatility, the BBB Campaign and What Comes Next for Operators
In today’s episode of iGaming Daily, SBC Media Manager Fernando Noodt is joined by SBC Researcher Ana Maria Menezes and SBC NotĂcias Brasil Editor Leonardo Biazzi live from the show floor at the SBC Summit Rio in Rio de Janeiro. Making his debut on the show, Leonardo dives straight into Brazil’s rapidly shifting regulatory landscape as the team unpack the political drama surrounding the proposed 15% tax on player deposits, the growing influence of the “BBB” campaign, and what it all means for operators navigating one of the world’s most talked-about betting markets.
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Ep 724: Prediction Markets vs State Power: Who Controls the Future of US Gambling?
In today’s episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by Tom Nightingale, Senior Business Journalist of SBC Americas, and International Masters of Gaming Law President Marc Dunbar as the trio discuss the explosive rise of prediction markets, the regulatory turmoil unfolding in the United States, and whether the battle over federal versus state rights will ultimately reshape the future of the regulated gambling industry.
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How prediction markets are disrupting the existing regulated gambling ecosystem and challenging state-licensed operators.Why the Commodity Futures Trad...Ep 723: Flutter’s 2025 Reality Check: Blip or Bigger Warning Sign?
In today's episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by SBC Editor-at-Large Ted Menmuir and SBC News Editor Ted Orme-Claye as the trio discuss whether Flutter Entertainment’s underwhelming 2025 results are simply a temporary setback, or a warning sign that the world’s most valuable iGaming operator is entering a more challenging era.
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A full breakdown of Flutter’s 2025 headline figures and what the numbers really reveal about profitability pressures.How the India RMG ban and mounting structural costs impacted operating profit and investor confid...Ep 722: BGC Sees A United Front Against The Black Market
In today’s episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by SBC Editor-at-Large Ted Menmuir and iGaming Expert Business Journalist Christian Lee as the trio discuss the Betting & Gaming Council’s AGM and why the fight against the black market has become the defining regulatory battle for UK gambling heading into 2026.
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Why dismantling black market operators is now being framed as a “generational challenge” for the UK industryWhat signals are coming from the Department for Digital, Culture, Media & Sport and the UK Gambling Commission...Ep 721: Grey Shirts & Red Cards: Is the UK’s Sponsorship Crackdown About Protection or Power?
In today’s episode of iGaming Daily, SBC Media Manager Fernando Noodt is joined by Ted Orme-Claye and Joe Streeter as the trio discuss the UK Government’s latest consultation on gambling sponsorship, what it means for offshore operators leveraging football for brand legitimacy, and whether this marks a decisive shift in the post-White Paper regulatory era.
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Whether the sponsorship consultation is truly about consumer protection, or a strategic move to tighten market control and regulatory credibility.How significant this development is within the wider post-White Paper reform...Ep 720: Africa’s iGaming Evolution: Localisation, Technology & the Fight for Market Share
In today’s episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by Mark Schmidt, Managing Director of Africa at EveryMatrix, as the duo discuss the rapid evolution of Africa’s iGaming market, the shift from retail to online, and why localisation, reliable technology, and smart gamification tools are critical for long-term success across the continent.
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Why African operators were forced to build in-house platforms after broken promises from legacy European providersHow EveryMatrix is taking a selective, regulation-first approach to entering African marketsWhy treating Africa as one...Ep 719: AI, Personalisation & The Future of South African iGaming
In today's episode of iGaming Daily SBC Media Manager Charlie Horner is joined by Henry Ross, Account Executive for Optimove, as the duo discuss the rapid evolution of South Africa’s iGaming market and how AI-driven personalisation is reshaping player acquisition and retention strategies across the continent.
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What makes the South African iGaming market unique and why it’s maturing faster than many global counterpartsWhy operators must move beyond mass bonus-led campaigns to data-driven, one-to-one engagementHow AI is shifting marketing from scheduled campaigns to real-time, player-led experiencesThe bigges...Ep 718: 2026 SEO Survival Guide: Branding, AI & Beating Negative SEO in iGaming
In today’s episode of iGaming Daily, SEO Expert Ivana Flynn is joined by Alina Shvartskop Kalinichenko, Head of SEO at Motherlink, as the duo discuss how iGaming operators and affiliates can future-proof their SEO strategies for 2026 after one of the most volatile years the industry has ever seen.
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Why branding is your ultimate SEO shield and how a strong, unified brand identity can stabilise traffic when generic keyword rankings collapse.How to defend against negative SEO attacks from spam link floods to reputation sabotage, and what back...Ep 717: FDJ’s €50m Tax Hit: Can Kindred Integration Steady the Ship?
In today’s episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by SBC Media Director Martyn Elliott and SBC Editor-at-Large Ted Menmuir as the trio discuss whether tax hikes and regulatory pressures have derailed FDJ’s growth story and if the Kindred acquisition is enough to restore investor confidence.
Following the 2025 results from FDJ United, CEO Stéphane Pallez openly attributed a dramatic profit decline to rising European tax burdens, while leadership changes, including the departure of Nils Anden, signal a new phase post-Kindred integration.(Read More)
With profits halved, EBITDA under press...
Ep 716: Prediction Markets, the CFTC and the Future of US Sports Betting Regulation
In today’s episode of iGaming Daily, SBC Media Manager Fernando Noodt is joined by SBC Americas Senior Business Journalist Tom Nightingale and SBC Americas Business Journalist Justin Byers to discuss the growing tension between federal regulators and state gaming authorities as prediction markets take centre stage in the US betting landscape following the CFTC Chair’s surprise amicus brief in the Crypto.com case and what it could mean for the future of sports-related contracts nationwide.
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What prompted the CFTC Chair to file an amicus brief in the...Ep 715: Austria vs Malta: Europe’s Gambling Legal Reckoning
In today’s episode of iGaming Daily, SBC Media Manager Fernando Noodt is joined by SBC Editor-at-Large Ted Menmuir and Dr Christian Rapani, Attorney at Rechtsanwalt Law and member of the International Masters of Gaming Law, to unpack the 20 year legal conflict between Austria and Malta and what the European Court of Justice’s 2026 ruling means for player claims, cross-border enforcement, and the future of gambling regulation in Europe.
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How Austrian player claims against Malta licensed operators evolved into a Europe-wide legal battleWhat the ECJ ruling in the WU...Ep 714: How Racing Can Win Back Younger Bettors
In today's episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by Jack Kelliher, Commercial Director of UK and Europe, and Stephen Crispe, Managing Director and Chief Executive Officer of Racing and Sports, as the trio discuss how horse racing betting must modernise to compete with sportsbooks and casinos, the role of technology in simplifying integration, and why the sport still presents a strong commercial opportunity for operators.
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Why horse racing is losing ground to sports betting and online casinos and how the industry can regain...Ep 713: Road to Rio: How Operators Score with World Cup Sponsorships
SBC continues its Road to Rio series ahead of SBC Summit Rio as SBC Media Manager Fernando Noodt is joined by SBC researcher Ana Maria Menezes and guest speaker Ricardo Peixoto, Country Manager for Brazil at SofaScore. Ricardo will be speaking at this year’s SBC Summit Rio on the panel Inside the Deal: The Game Behind Sports Sponsorship as they discuss how brands, data, and fan passion collide in the world of sports marketing ahead of the 2026 World Cup.
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The Football Landscape: Brazil vs. Argentina: Explore the...Ep 712: Per Wager Tax Debate Heats Up: Illinois Repeal Talks, Michigan Plans and Arizona’s Next Move
In today’s episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by SBC Americas Senior Business Journalist Tom Nightingale as the duo discuss the growing debate around per wager taxes in US sports betting, from Illinois’ controversial move to Michigan and Arizona’s potential next steps.
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What Illinois’ per wager tax actually is and what lawmakers hoped it would achieve when it was introduced last summerThe real impact the tax has had on operators and bettors in Illinois, and how sportsbooks respondedWhy some Illinois lawmakers...Ep 711: Andrew Rhodes exits stage
In today's episode of iGaming Daily SBC Media Manager Fernando Noodt is joined by SBC News Editor Ted Orme-Claye and iGaming Expert Business Journalist Christian Lee as the trio discuss Andrew Rhodes’ decision to step down as Chief Executive of the UK Gambling Commission, reflecting on his “tough sheriff” tenure, the regulatory transformation under his watch, and what his departure means for the future direction of UK gambling governance.
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Why Rhodes has chosen to leave now and whether the timing signals stability or unfinished businessHow the industry has reacte...Ep 710: Ireland’s Gambling Overhaul: What Operators Need to Know
In today's episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by Editor of SBC News Ted Orme-Claye and Alan Heuston, Partner at McCann FitzGerald LLP and member of IMGL, as the trio discuss Ireland’s landmark overhaul of gambling regulation, the launch of the Gambling Regulatory Authority of Ireland, and what this means for operators, players, and the wider industry.
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The Core Shift: How the new Gambling Regulatory Authority of Ireland (GRAI) will centralize regulation, replace outdated laws, and introduce a public health focus to pr...Ep. 709 | Gamification in 2026: What Operators Get Wrong | Optimove at ICE
Gamification is one of the most powerful tools iGaming operators have to build real player loyalty, but only if it’s implemented correctly.
In today’s episode of iGaming Daily, supported by Optimove, Charlie Horner is joined live at ICE by Kalev Karpuk, Optimove’s Director of Gamification, to break down what’s changed in gamification, what operators still get wrong, and how new tools are making it easier to build creative, configurable loyalty mechanics at scale.Â
Kalev explains why modern gamification is moving beyond “points and badges” into deeper experiences like missions, tournaments, public profiles, and...
Ep 708: Road to Rio: Are Prediction Markets Ready for Brazil?
In today’s episode of iGaming Daily, we launch a brand-new Road to Rio series, inviting guest speakers who will be taking to the stage at our upcoming SBC Summit Rio.
In our first episode, SBC Media Manager Fernando Noodt is joined by SBC researcher Ana Maria Menezes and special guest Hugo Baungartner, Chief Business Officer at Grupo Esportes Gaming Brasil, who will be speaking on the panel The Tax Game: Who Plays, Pays, as the trio discuss whether Brazil’s newly regulated market is ready for prediction markets and who should really be calling the shots.
Ep 707: Is Sports Data Alone No Longer Enough? Inside Genius Sports’ Legend Bet
In today’s episode of iGaming Daily, SBC Media Manager Fernando Noodt is joined by SBC Editor-at-Large Ted Menmuir and iGaming Expert Editor Joe Streeter as the trio discuss Genius Sports’ shock acquisition of Legend, and what it reveals about the future of sportstech, media ownership, and data-driven betting ecosystems.
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Why Genius Sports’ acquisition of Legend could mark a turning point for the sportstech and sports betting data marketWhat the shift toward combining media, audience, and data means for traditional sports data licensing modelsHow valuable owned media audience...Ep 706: Surviving the Headwinds: Betsson’s Playbook for Growth
In today’s episode of iGaming Daily, SBC’s Editor-at-Large Ted Menmuir is joined by CEO of Betsson AB Pontus Lindwall as the pair discuss Betsson’s financial resilience, navigating regulatory and tax headwinds, and the strategic outlook for M&A and growth heading into a pivotal 2026.
Stay tuned to the second half of the podcast where SBC Media Manager Fernando Noodt is joined by Ted Menmuir to debrief the week’s biggest industry stories, including major M&A moves and what shifting investor sentiment means for European gaming PLCs.
Tune in to today’s episode to...
Ep 705: Duty of Care on Trial: What the Betfair Appeal Means for Operators and Players
In today’s episode of iGaming Daily, host and SBC Media Manager Charlie Horner is joined by SBC Editor-at-Large Ted Menmuir alongside a special guest, Tamsin Blow, Partner in the Litigation and Arbitration Group at CMS and a member of the International Masters of Gaming Law (IMGL), to break down the landmark Betfair Court of Appeal ruling and what it means for duty of care, player protection, and the future legal responsibilities of UK gambling operators.
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Why the UK Court of Appeal rejected the argument that operators owe...Ep 704: Advertising, Regulation and Confidence: Inside the BGC’s Latest Research
In today’s episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by SBC Editor-at-Large Ted Menmuir and SBC News Editor Ted Orme-Claye as the trio delve into the Betting and Gaming Council’s latest research on declining advertising spend, unpacking what it reveals about operator confidence, political pressure and the wider impact on the UK’s media and sports ecosystem.
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What the BGC’s research actually tells us about falling marketing spend and who commissioned, funded and shaped the reportWhy a reduction in advertising may signal...Ep 703: Inside the Illegal Gambling Taskforce: Powers, Pitfalls and Priorities
In today’s episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by SBC Editor-at-Large Ted Menmuir and iGaming Expert Editor Joe Streeter as the trio discuss the UK government’s latest crackdown on illegal gambling and what it really means for the fight against the black market.
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What the new Illegal Gambling Taskforce is, how it will operate, and what powers it’s expected to haveWhether the Taskforce represents a serious escalation or another symbolic regulatory moveHow much of the UKGC’s £26m black-market budget coul...Ep 702: Maine iCasino in Doubt? Churchill Downs Lawsuit and Prediction Markets Under the Microscope
In today’s episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by SBC Managing Editor Jessica Welman as the duo discuss the growing uncertainty around Maine’s proposed online casino market, the wider implications of prediction markets regulation in the US, and reflect on key industry moments in Jessica’s final episode as Managing Editor as she sadly departs SBC.
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Why Churchill Downs is taking the Maine regulator to court and what’s really behind the lawsuitWhether Maine’s online casino plans are now in serious j...Ep 701: NHS Casts Cautious Eye on Gambling Risks
In today’s episode of iGaming Daily, SBC Media Manager Fernando Noodt is joined by SBC Editor-at-Large Ted Menmuir and SBC News Editor Ted Orme-Claye as the trio unpack what the NHS England Health Survey reveals about gambling-related harm, stable headline metrics, and the growing pressure on public health systems to move from measurement to meaningful intervention.
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What NHS England’s latest data really shows about problem gambling beyond the headline figuresWhy stable gambling harm metrics may still mask underlying public health challengesHow NHS gambling harm measurements differ...Episode 700: How Partnerships & CRM Drive Growth in iGaming with Optimove
In Episode 700 of iGaming Daily, SBC Media Manager Fernando Noodt sits down with Adi Dagan, Senior Director of Partnerships at Optimove, live from the show floor at ICE Barcelona, to explore how partnerships have become a critical growth driver for iGaming businesses.
Adi explains why Optimove has shifted from a direct-sales mindset to a partnership-led strategy, focusing on building long-term relationships that deliver real commercial value for operators, platforms, and service providers. The conversation covers how Optimove works with partners across business, technology, and marketing, why retention has become the single most important metric in modern iGaming...
Ep 699: Inside Evoke’s Q4: Tax Pressure, Strategy Shifts and What Comes Next
In today’s episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by SBC News Editor Ted Orme-Claye and iGaming Expert Editor Joe Streeter as the trio delve into evoke’s Q4 trading update, the market reaction, and what the operator’s strategic review could mean for the future of William Hill and its wider brand portfolio.
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Why evoke described Q4 as its strongest quarter of 2025 despite a sharp negative market reactionWhat’s driving recovery across UK online, retail, and international segments and where pressure remainsHow...Ep 698: Brazil One Year On: Boom, Bust or Still Building?
In today’s episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by SBC Editor-at-Large Ted Menmuir and Ana Maria Menezes, recently appointed Researcher for SBC Media, to break down Brazil’s first year as a regulated iGaming market and ask whether the long-awaited hype has finally matched reality.
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How Brazil actually performed in its first year of regulated online betting and gamingWhether early revenue and participation figures justify years of global industry hypeWhat the data reveals about Brazilian player demographics and behaviourHow much tax revenue the...Ep 697: California Seizes HHR Machines as Prediction Markets Face Legal Chaos
In today’s episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by SBC Managing Editor Jessica Welman to break down a wave of major U.S. gambling developments from California’s dramatic seizure of historical horse racing (HHR) machines to the growing legal crackdown on prediction markets.
The duo unpack the legal dispute between Santa Anita racetrack and California Attorney General Rob Bonta, examining whether HHR machines are legitimate pari-mutuel betting products or simply slot machines in disguise. They explore why state authorities moved to seize 26 machines without a warrant, what Santa Anita is argu...
Ep 696: Finland Breaks the Monopoly: What’s Next for Europe’s Gambling Markets?
In today’s episode of iGaming Daily, SBC Media Manager Fernando Noodt is joined by Editor of SBC News Ted Orme-Claye and Editor of iGaming Expert Joe Streeter as the duo discuss Finland’s newly published Gambling Act, the end of the Veikkaus monopoly, and wider regulatory shifts shaping the European gambling landscape.
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What Finland’s new Gambling Act means for operators, affiliates, and consumer protectionKey dates and timelines for Finland’s market opening and licensing processWhy marketing and advertising restrictions remain one of the biggest concerns across Eur...Ep 695: ICE Barcelona 2026: Tough Decisions, Big Signals and What Comes Next
In today's episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by SBC Editor-at-Large Ted Menmuir and SBC News Editor Ted Orme-Claye as the trio join you live from the floor at ICE Barcelona 2026 to discuss the key talking points, regulatory signals and industry realities shaping iGaming in the year ahead.
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Why ICE 2026 feels like a major inflection point for operators and suppliersHow rising regulation, taxation and margin pressure are reshaping operator–supplier relationshipsWhat UK Gambling Commission Executive Director Tim Miller’s comments on Meta reveal abou...Ep 694: iGaming Daily Live from ICE Barcelona: Betsson, Gibraltar and the Affiliate Question
In today's episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by SBC Editor-at-Large Ted Menmuir and SBC News Editor Ted Orme-Claye as the trio join you live from ICE Barcelona 2026 to discuss Betsson’s mixed Q4 performance, shifting dynamics in the affiliate space, and the future of Gibraltar’s gambling framework amid mounting UK budget pressures.
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What Betsson’s preliminary Q4 2025 results reveal, why the Nordics and CEECA regions slowed, and how investors have reactedHow regional revenue shifts (from Western Europe to Latin America) are resh...Ep 693: The Black Market Conundrum: Live from ICE Barcelona 2026
In today's episode of iGaming Daily, SBC Media Manager Fernando Noodt is joined by SBC News Editor Ted Orme-Claye and iGaming Expert Editor Joe Streeter as the trio join you live from the floor at ICE Barcelona 2026 to discuss the growing global crackdown on illegal gambling, emerging regulatory cooperation, and the industry’s ongoing battle with the black market.
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Why Turkey has launched one of the most aggressive anti–illegal gambling crackdowns in the world, and what it means for operators and payment providersHow the proposal for a glob...
