iGaming Daily
A daily podcast delving into the biggest stories of the day throughout the sports betting and igaming sector.
Ep 675: iGaming SEO in Crisis: Ivana Flynn & Sean Bianco on Surviving 2026
In today’s episode of iGaming Daily, SEO expert Ivana Flynn is joined by Sean Bianco, Co-founder of Gain Changer, as the duo discuss the brutal reality of modern iGaming SEO, the rise of negative SEO warfare, and what affiliates must do to survive heading into 2026.
Tune in to today’s episode to find out:
Why Google core updates are wiping out iGaming affiliates overnightHow fake DMCA takedowns and DDoS attacks are being used to steal rankingsWhy relying on a single website is now a critical business riskThe role automation plays in defending and scaling SEO asse...Ep 674: Brazil’s Betting Tax Shake Up and What Comes Next for the Market
In today’s episode of iGaming Daily, SBC Media Manager Fernando Noodt is joined by SBC Noticias Brasil Business Journalist Elisa Marcante and soon to be SBC Media Manager Ana Maria Menezes. As Ana teases her upcoming role within SBC, the trio unpack Brazil’s newly approved betting tax increase, its political implications, and what the changes could mean for operators, consumers, and the future stability of the regulated market.
Tune in to today’s episode to find out:
What exactly was approved by the Brazilian Senate and what still needs to happen before the tax hike b...Ep 673: ITV Eyes Next Win on Bingo & Casino launch
In today’s episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by SBC’s Editor-at-Large Ted Menmuir and SBC News Editor Ted Orme-Claye as the trio discuss ITV’s plans to expand its ITV Win platform with a new bingo and casino launch and whether the broadcaster can succeed in one of the UK gambling industry’s most competitive markets.
Tune in to today’s episode to find out:
What ITV has announced with its ITV Win bingo and casino expansion and why the timing matters post-BudgetHow important celebrity talent, brand familiarity and prime-time...Ep 672: Finland On Schedule For 2026 Refresh & 2027 Relaunch
In today’s episode of iGaming Daily, SBC Media Manager Fernando Noodt is joined by SBC Editor-at-Large Ted Menmuir and iGaming Expert Editor Joe Streeter as the trio discuss Finland’s landmark gambling reform, following the decisive parliamentary vote to end Veikkaus’ online monopoly and introduce a new licensing regime.
Tune in to today’s episode to find out:
Why Finland’s 158-8 parliamentary vote marks a defining moment for Europe’s 2025 regulatory landscapeWhat the final Gambling Reform Bill actually delivers and the key non-negotiables for licensed operatorsHow the end of Veikkaus’ online monopoly reshapes competition, product choice...Ep 671: Positionless Marketing & The Road To 2026 With Optimove
In today’s episode of iGaming Daily, SBC Media Manager Fernando Noodt is joined by Motti Colman, VP of Revenue at Optimove, to unpack the key lessons from 2025 and explore how data-driven, positionless marketing is shaping the future of iGaming ahead of a pivotal year for the industry.
Tune in to today’s episode to find out:
Optimove’s key highlights from 2025 and how the year shaped its growth and strategyWhat Optimove will showcase at ICE Barcelona 2026 and why major industry events remain criticalThe biggest marketing and technology trends set to dominate iGaming conversations in 2026How positi...Ep 670: Fighting Black: Can iGaming Stop the Black Market Surge?
In today’s episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by SBC’s Editor-at-Large Ted Menmuir and SBC News Editor Ted Orme-Claye as the trio discuss the growing threat of black market gambling, declining channelisation rates across Europe, and how the regulated industry must respond as it heads towards 2026.
Tune in to today’s episode to find out:
Why black market gambling has become one of the defining narratives of 2025What recent research reveals about who the black market really serves and how large it may beHow regulatory pressure, taxation, and compliance costs...Ep 669: Underdog Bows Out of Sports Betting as Prediction Markets Take Center Stage
In today's episode of iGaming Daily SBC Media Manager Charlie Horner is joined by SBC Managing Editor Jessica Welman as the duo delve into Underdog’s decision to exit sports betting and pivot entirely toward prediction markets.
Tune in to today's episode to find out:
• How Underdog’s brief sportsbook history unfolded and which states it operated in
• The key factors that drove the company to abandon sports betting
• What Underdog hopes to accomplish within the emerging prediction markets space
• Whether the company’s rapid pivots signal a deeper identity issue
• How this shift fits...
Ep 668: Evoke’s Strategic Shake-Up: What the Future Holds for William Hill and 888
In today's episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by iGaming Expert Editor Joe Streeter and Business Journalist Conor Porter as the trio discuss Evoke’s surprise strategic review and what it could mean for the future of William Hill, 888, and the wider gambling industry.
Tune in to today's episode to find out:
What we know so far about Evoke’s newly announced strategic review.Why Evoke is exploring a potential sale and the core factors driving the decision.How recent tax rises and the UK budget have impacted the group’s financ...Ep 667: Estonia Makes Its Tax Play For Gambling Relevance
In today’s episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by SBC’s Editor-at-Large Ted Menmuir and SBC News Editor Ted Orme-Claye as the trio delve into Estonia’s controversial decision to cut gambling licence taxes and what it means for the country’s ambitions to become Europe’s next major iGaming hub.
Tune in to today’s episode to find out:
Why Estonia’s Liberal coalition has pushed for a reduction of gambling licence taxes from 6% to 4%The key political and industry stakeholders behind the policy shiftHow the tax cut has created intern...Ep 666: In Bloom… Sensitivities on Syndicate Bets
In today's episode of iGaming Daily SBC Media Manager Charlie Horner is joined by SBC Editor-at-Large Ted Menmuir and SBC News Editor Ted Orme-Claye as the trio discuss why English football’s relationship with betting has returned to the spotlight following alleged scrutiny of Tony Bloom and the Starlizard syndicate.
Tune in to today's episode to find out:
• Why the Guardian investigation into the allegations around Tony Bloom has gained so much attention in the wake of the recent tax judgement
• What a betting syndicate actually is in the UK and the rules that govern...
Ep 665: Inside Missouri’s Sports Betting Launch: Operators, Rules and Roadblocks
In today's episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by Sue Schneider, SBC Media Consultant and Co-founder of Defy the Odds, and Marc Ellinger, founding partner of Ellinger Bell law firm and a member of IMGL, as the trio discuss the long-awaited launch of legal sports betting in Missouri and the key questions shaping this brand new market.
Tune in to today's episode to find out:
How Missouri finally crossed the finish line to become the 40th state with legal sports bettingThe rules, regulations and regulatory bodies governing the new marketWhich operators...Ep 664: Fanatics Markets Goes Live in 10 States: A New Era for Sports Prediction?
In today’s episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by SBC’s Managing Editor Jessica Welman as the duo delve into Fanatics’ rapid and unexpected leap into prediction markets, exploring what its 10-state launch of Fanatics Markets means for the future of US sports wagering and the wider industry.
Tune in to today’s episode to find out:
Where Fanatics Markets is live today and why these 10 states matterWhether this rollout is a precursor to a nationwide pushHow Fanatics moved faster than rivals despite entering the Crypto.com deal lateIf states like Del...Ep 663: Argentina’s iGaming Crossroads: Regulation, Responsibility & the Road to 2026
In today's episode of iGaming Daily SBC Media Manager Fernando Noodt is joined by Tomás García Botta, Attorney and partner at MF Estudio Abogados and member of IMGL as the duo discuss the realities, challenges, and evolving regulatory landscape of Argentina’s fast-moving iGaming market.
Tune in to today’s episode to find out:
How Argentina’s fragmented but dynamic iGaming market performed through 2025Why collaboration between regulators, operators, and industry bodies like ALEA is shaping a healthier ecosystemWhether current regulations provide enough tools to ensure effective responsible gamblingHow public perception, illegal operators, and a propos...Ep 662: Into the Upside Down: Brazil’s iGaming Market Faces a Tax Shift
In today's episode of iGaming Daily, SBC Media Manager Fernando Noodt is joined by SBC Noticias Brasil Business Journalist Ana Maria Menezes and special guest Kamilla Michiko Yazawa, Chief Compliance and Legal Officer at Vanguard Entretenimento Brasil, as the trio discuss how Brazil’s proposed tax increases could reshape the country’s newly regulated betting landscape, and what this means for operators, consumers, and the industry’s long-term sustainability.
Tune in to today’s episode to find out:
A clear summary of the latest developments around Brazil’s potential tax rise and how the local media is respond...Ep 661: Is New Zealand the Next APAC iGaming Hotspot?
In today’s episode of iGaming Daily, SBC Media Manager Fernando Noodt is joined by SBC News Editor Ted Orme-Claye and iGaming Expert Senior Journalist Conor Porter as the trio discuss New Zealand’s ambitious plan to overhaul its online gambling landscape and what the upcoming regulatory framework could mean for operators, consumers, and the wider APAC region.
Tune in to today's episode to find out:
Ep 660: Budget Narratives, Fault Lines and Exposures
In today's episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by SBC Editor-at-Large Ted Menmuir and SBC News Editor Ted Orme-Claye as the trio discuss the implications of the recent UK Budget on the gambling industry, the challenges operators now face with tax changes, and what this means for the sector’s competitive landscape moving forward.
Tune in to today’s episode to find out:
How UK license holders are navigating the post-Budget tax transformation and what immediate actions they must take.Why uncertainty still looms over the sector and why operators are caut...Ep 659: ¡Babel Bets Back! DraftKings Goes Spanish & LatAm Markets Shake Up iGaming
In today's episode of iGaming Daily, SBC Media Manager Fernando Noodt is joined by his co-host Charlie Horner and SBC Noticias Business Journalist Damian Martinez as the trio discuss DraftKings’ new Spanish-language launch, the evolving Latin American gambling markets, and what these developments could mean for operators and players alike.
Tune in to today's episode to find out:
How DraftKings’ Spanish-language rollout in the US and Canada could reshape its market reach ahead of the World Cup.The potential competitive advantages of being first to deeply localize for Spanish-speaking bettors.Updates from Latin American markets, including Para...Ep 658: Unlocking Player Loyalty: How Gamification Drives Smarter Retention
In today's episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by Optimove's Ben Tepfer, Director of Product Marketing, as the duo discuss how gamification is evolving as a powerful player retention tool and what operators should focus on heading into 2026.
Tune in to today's episode to find out:
How operators can turn longer player sessions into genuine loyaltyHow to identify which gamification tools work best for different player segmentsHow Optimove develops its library of more than 40 gamification gamesWhy real-time triggers are essential for effective gamificationHow gamification insights can shape wider CRM and marketing...Ep 657: What Next For UK Gambling After Online Tax Hikes Confirmed In Budget?
After the Chancellor confirmed Remote Gaming Duty will rise to 40% and Remote General Betting Duty will rise to 25%, iGaming Daily assesses how UK gambling will bounce back from the setback.
Host Charlie Horner and SBC News editor Ted Orme-Claye are joined by Dan Waugh, Partner at Regulus Partners to dissect what operators might do next, how the black market is inevitably going to grow and why Reeves' judgements are far from the end of the debate.
Host: Charlie Horner
Guests: Dan Waugh & Ted Orme-Claye
Producer: Anaya McDonald
Editor: Anaya McDonald
...
Ep 656: Inside Kalamba: Technology, Strategy, and Market Expansion
In today's episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by Alex Cohen, the COO and co-founder of Kalamba Games, as the duo explore the major shifts shaping the global iGaming landscape.
Tune in to today’s episode to find out:
Why operators moving into fully regulated markets need stronger, future-proof technologyHow suppliers can evolve from game providers to true strategic partnersKalamba Games’ go-to-market approach across multiple jurisdictionsThe opportunities emerging in the U.S. through ADW and Class II gamingWhat Kalamba Games is planning and preparing for as we head into 2026
Host...
Ep 655: Counting the Cost: UK Gambling Advertising Scrutinised
In today's episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by SBC Media Director Martyn Elliot and iGaming Expert Editor Joe Streeter as the trio discuss the latest debate around UK gambling advertising and what the newly reported £2bn spend really means.
Tune in to today’s episode to find out:
Who published the reported £2bn gambling advertising study and where the numbers came fromWhether the data is reliable and why some argue the true figure is much lowerHow industry critics and reformists have reacted to the findingsWhat reduced advertising could mean for safe...Ep 654: Evoke's 'Cold Hard Business' as William Hill Exits 13 Markets
In the latest episode of iGaming Daily, host Fernando Noodt is joined by Charlie Horner and Joe Streeter, to analyse William Hill's monumental decision to exit markets including Nigeria, Vietnam, and Bolivia, a move described as "cold hard business".
Parent company Evoke is scaling down the UK's oldest gambling brand, choosing to focus Hills on its domestic presence. The trio discuss the reasons behind this shift, including navigating regulatory turbulence and political volatility in global markets, and how Evoke plans to leverage William Hill's strong UK retail portfolio (over 1,300 locations) while relying on the 888 and Mr. Green...
Ep 653: Flutter’s Sky Bet Seeks Ultimate Tax Efficiency in Malta
In this episode of iGaming Daily, supported by Optimove, Charlie Horner, Ted Orme-Claye, and Joe Streeter, discuss Sky Bet’s decision to relocate key commercial and marketing decision-making roles from Leeds to Malta.
The primary motivation is tax efficiency. The move is estimated to save Flutter tens of millions in tax. Independent estimates calculate corporation tax savings alone at approximately £31m, moving from the UK’s 25% rate to Malta’s 5% rate. Further savings of £15m to £20m annually may come from joining an EU VAT group.
The timing of the announcement, just ahead of the Labour bu...
Ep 652: FanDuel and DraftKings Divorce the AGA
Welcome back to iGaming Daily, supported by Optimove, the leader in positionless marketing and player engagement. In today’s episode, host Charlie Horner and Managing Editor, Jessica Welman, unpack a major industry rift and a notable consumer protection lawsuit.
FanDuel and DraftKings have ended their seven-year membership with the American Gaming Association (AGA). The split follows last week’s news that both operators are openly pursuing sports-related prediction market deals. Welman says the move made it clear that “we’re breaking up, for real,” underscoring the companies’ willingness to ditch their trade group to advance prediction-market ambitions.
The AGA...
Ep 651: Could Slot Shock Lead to Last Call for Wetherspoon?
The latest episode of iGaming Daily, supported by Optimove, tackles the imminent UK autumn statement and the anticipated tax hike set to impact the gaming sector.
Host Fernando Noodt welcomes iGaming Expert and SBC News's Senior Journalists Conor Porter and Viktor Kayed, to analyse the uncertainty surrounding the figures, noting that the Institute for Public Policy Research (IPPR) proposed a jump in the Machine Gaming Duty (MGD) from 20% to potentially 50%. This potential hike has already sparked alarm across the gambling and hospitality industries. The experts discuss how chains like JD Wetherspoon warn that such a change could...
Ep 650: Europe's Regulatory Reset – Italy's Tough New Fees and Romania's Age Debate
This episode of iGaming Daily explores why Europe is preparing to introduce stricter gambling regulations in 2025. Host Charlie Horner is joined by Ted Menmuir, SBC Media’s Editor-at-Large, and iGaming Expert's Editor, Joe Streeter, to unpack major regulatory shifts across two key markets: Italy and Romania.
The team first examines Italy’s overhaul of its online gambling industry, driven by Prime Minister Giorgia Meloni’s government. Central to the reform is a significantly higher entry barrier, with a new nine-year concession priced at €7 million, resulting in fewer available licences. Italy aims to streamline the sector, strengthen oversight, phase ou...
Ep 649: FanDuel, DraftKings & More Go All In on Prediction Markets
The prediction markets explosion is reshaping the US gaming landscape in 2025. Major operators like FanDuel, DraftKings, PrizePicks, and Underdog are now firmly focused on sports contracts, viewing this vertical as a critical "sideways market entry" into major untapped jurisdictions, specifically California and Texas.
And this will be the core topic on today's episode of iGaming Daily as host Charlie Horner, is joined by SBC Americas's Senior Journalist, Tom Nightingale, to dissect this regulatory firestorm. The two examine integrity concerns, especially in light of recent NBA and MLB betting scandals, and the high-stakes political maneuvering, including the surprising d...
Ep 648: Flutter… Heavy Lies the Crown!
In today's episode of iGaming Daily, brought to you by Optimove, host Fernando Noodt, is joined by SBC's Editor-at-Large, Ted Menmuir, and SBC's Senior Journalist, Tom Nightingale, to break down the latest developments at Flutter Entertainment following its Q3 performance update.
In this episode, we unpack how the global gambling giant absorbed a $500 million impairment linked to the closure of its Junglee business after unexpected regulatory changes in India. The team also explores the mixed signals coming from the US market: while FanDuel’s margins have been hit by unfavourable sports results, its iGaming division continues to su...
Ep 647: Another Betting Scandal: MLB’s Integrity Under Fire
In today’s episode of iGaming Daily, SBC Media Manager Fernando Noodt is joined by Tom Nightingale, Senior Journalist at SBC Americas and Canadian Gaming Business, as the duo discuss the latest U.S. sports betting scandal involving MLB players Clase and Ortiz, the growing integrity crisis in sports, and what it means for the future of regulated wagering.
Tune in to today’s episode to find out:
Who has been charged in the latest U.S. sports betting scandalHow the scheme operated and how much was fraudulently wonWhat potential jail time Clase and Ortiz could be f...Ep 646: Australia at Breaking Point on Gambling Advertising
In today’s episode of iGaming Daily, SBC Media Manager Fernando Noodt is joined by SBC Editor-at-Large Ted Menmuir and SBC News Editor Ted Orme-Claye as the trio discuss Australia’s deepening crisis over gambling advertising and the political fallout facing Prime Minister Anthony Albanese’s Labor government.
Tune in to today’s episode to find out:
Where the Labor government truly stands on gambling reform and its unfulfilled election promises.Why Nine Entertainment is demanding government compensation over a potential ad ban.How the Murphy Report’s recommendations were sidelined and what that means for policy.Why...Ep 645: Is Your Supply Chain Fine, or Fine Worthy?
In today's episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by Founder and CEO of eyeDP, Warren Russell, and Neal Luke, Principal Consultant at Luke ARC, as the trio discuss the growing importance of supply chain due diligence in the iGaming industry, exploring how operators can protect themselves from regulatory risks, reputational damage, and compliance failures stemming from unchecked supplier relationships.
Tune in to today's episode to find out:
Why supplier due diligence is just as critical as customer KYC.What recent cases reveal about risks within the iGaming supply chain.How the...Ep 644: Google Sweeps Judgment Carries Consequences Beyond US
In today’s episode of iGaming Daily, SBC Media Manager Fernando Noodt is joined by SBC’s Managing Editor Jessica Welman and Editor-at-Large Ted Menmuir as the trio discuss Google’s latest move to redefine sweepstakes as real-money gambling products and what this means for operators, advertisers, and regulators worldwide.
Tune in to today’s episode to find out:
Why Google’s reclassification of sweepstakes closes a major advertising loopholeHow this shift impacts North American sweepstake operators and their partnersWhat the decision reveals about Google’s broader stance on gambling contentWhether this could trigger new regulatory interpretati...Ep 643: ESPN Hard Launches Its Relationship with DraftKings
In today's episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by SBC’s Managing Editor Jessica Welman as the duo discuss the dramatic end of the ESPN BET and PENN Entertainment partnership, and what this means for the operator’s future strategy in the U.S. sports betting market.
Tune in to today’s episode to find out:
Why the high-profile ESPN BET partnership failed to hit its ambitious market share goals.How PENN plans to relaunch its sportsbook under theScore Bet brand.What this second media partnership collapse means for PENN’s digital...Ep 642: Ahead of SBC Digital Player Protection Day: Regulating for a Safer Betting Future
In today's episode of iGaming Daily, ahead of the SBC Digital Player Protection Day, SBC Media Manager Charlie Horner is joined by Steve Hoare, Editor at SBC Leaders and the Player Protection Hub, as the duo discuss how regulators, operators, and lawmakers are navigating the balance between stronger player protection and the growing threat of black market gambling.
Tune in to today’s episode to find out:
How tightening regulations around the world are reshaping player protection strategies.Why the black market continues to attract younger bettors despite increased safeguards.What responsible advertising looks like in a...Ep 641: Did Hard Rock find a way to legally offer slot-style games in Florida?
In today's episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by SBC’s Managing Editor Jessica Welman as the duo discuss how Hard Rock has seemingly sidestepped Florida’s online casino ban with the launch of its new slot-style ‘Games’ product.
Tune in to today’s episode to find out:
How Hard Rock Bet introduced slot-like gaming in a state where online casinos are illegal.What makes these new “Games” different and how they use old NASCAR race data.Whether the Seminole Tribe’s gaming compact has been cleverly worded to allow this move.If legal ch...Ep 640: Tabloids Turn Volume To 11 On UK Gambling Taxes
In today's episode of iGaming Daily, SBC Media Manager Fernando Noodt is joined by SBC News Editor Ted Orme-Claye and SBC’s Editor-at-Large Ted Menmuir as the trio discuss the UK gambling sector’s high-stakes push to sway Chancellor Rachel Reeves ahead of the Autumn Statement.
Tune into today’s episode to find out:
How the “#AxeTheRacingTax” campaign became UK gambling’s headline strategy.Why the industry turned to tabloids instead of traditional political lobbying.The risks of antagonising the Chancellor ahead of the 26 November Budget.Whether the Betting and Gaming Council’s message is uniting or dividing th...Ep 639: Dutch Politics Turns, But Does It Change KOA’s Final Destination?
In today's episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by SBC’s Editor-at-Large Ted Menmuir and Frank Op de Woerd, CEO of CasinoNieuws.nl, as the trio discuss how the outcome of the Dutch snap election could reshape the political and regulatory landscape for online gambling in the Netherlands.
Tune in to today’s episode to find out:
What the latest Dutch election results mean for the future of gambling policy.How D66’s potential coalition could influence the direction of the KOA framework.Whether a new government will slow down or accele...Ep 638: From Servers to Sovereignty: The Legal Geography of U.S. Online Betting with IMGL's Sean McGuinness
In today's episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by SBC's Managing Editor Jessica Welman and IMGL's Sean McGuinness, Partner at Butler Snow LLP, as the trio discuss the recent Colorado court ruling on where an online bet legally takes place, reigniting debate over the 'hub and spoke' model and its implications for tribal and commercial gaming in the United States.
They unpack how this decision could reshape the landscape for tribal sovereignty, state regulation, and national gaming policy going forward.
Tune in to today’s episode to find out:
Wh...Ep 637: Google Updates, Authority, and Parasite Strategies: iGaming SEO in 2025
In today's episode of iGaming Daily, SEO expert Ivana Flynn is joined by Dr.Berta Rachmanov, founder of Bertarach.com, and Maria Sayapina, Director of Casino at Game Lounge, as the trio dives deep into the turbulent world of iGaming SEO, exploring how affiliates are adapting to Google’s ever-changing landscape and what strategies are shaping 2026.
Tune in to today’s episode to find out:
How Google’s latest updates have shaken the iGaming affiliate ecosystem.Why “doing everything right” in SEO might no longer guarantee rankings.The growing importance of authority, and how to build or borrow...Ep 636: The BGC Defends Industry as Treasury Considers Tax Hikes
In today’s episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by SBC News Editor Ted Orme-Claye and iGaming Expert Editor Joe Streeter as the trio discuss this week’s fiery Treasury Select Committee hearing, where MPs heard evidence from both gambling tax reform advocates and the Betting and Gaming Council ahead of next month’s budget and potential tax hikes for the industry.
Tune in to today's episode to find out:
What happened inside Parliament during this week’s gambling tax sessionHow the Betting and Gaming Council defended the industry’s positionWhy some MPs a...
