Cleinman Connect Podcast
Owning and running a private optometry practice is challenging—but help is here! The Cleinman Connect Podcast offers valuable insights from independent optometrists/practice owners, practice managers, and industry experts. Each episode features top performers or industry experts who share their success strategies for navigating common business and operational hurdles to grow and enhance practices. From marketing tips and team management to succession planning and financial strategies, our experienced guests provide actionable advice tailored to private optometry practices. Tune in for a new episode on the 1st Wednesday of each month and stay ahead of the curve! Subscribe to the Cl...
Navigating Optometry Practice Divestiture Peaks and Valleys: A Private Equity Journey

Optometrist and former Practice Owner, Dr. Patrick Wellick of Apple Valley Eye Care in Apple Valley, MN, discusses his private equity practice divestiture journey and how he overcame a serious setback during the process. Practice owners will get great advice and tips on planning a successful exit.
Successful Optometry Practice Strategies for Efficiency, Patient Volume, and Financial Optimization

Practice Administrator Sherri Kelly of Crystal Vision Clinic in Crystal, MN discusses how she and the Practice Owner, Dr. Chase Endres approached growing revenue by enhancing practice efficiencies and broadening their team’s financial literacy while maintaining exceptional patient care.
Exceptional Elderly Patient Care Meets Optimal Optometry Practice Efficiency

Dr. Dori Carlson, owner and optometrist at Heartland Eye Care, P.C. in North Dakota talks about the unique challenges and rewards of providing eyecare to elderly patients and shares strategies for optimizing optometry practice efficiency.
Leadership Development Wisdom for Optometry Practice OD/Owners

Dr. Dwight Barnes, co-owner and optometrist at Cary Family Eye Care in Cary, North Carolina shares his leadership journey and the important lessons he learned. Listen to hone your leadership skills.
Establishing a Successful Dry Eye Optometry Specialty With IPL and RF

Dr. Melanie Weiss, owner and optometrist at Weiss Eyecare Clinic in Watertown, SD reveals her in-depth strategies for establishing a successful dry eye clinic utilizing Intense Pulse Light (IPL) and Radio Frequency (RF) treatments. Learn the secrets to success!
Creating Your Optometry Dream Team: Essential Hiring and Onboarding Tips

Cleinman Performance Partners’ Senior Director of Client Solutions, Amanda Van Voris weighs in on best practices for finding, interviewing, hiring, and onboarding the right people to join your private optometry practice team. This episode is filled with proven success methods.
The Top 5 Most Common Legal Issues For Private Optometry Practice Owners

Michelle Devito Marinello, Attorney and Partner at Whiteman Osterman & Hanna LLP, discusses the top 5 common legal issues faced by private optometry practice owners and how to avoid them.
Succession Planning for Private Optometry Practice Success

Join us as Dr. Billy McMillin of McMillin Eyecare in Kingsport, TN, shares his journey from Associate Doctor to partner, and ultimately, owner of his own practice. He offers valuable strategies and insights into succession planning to help ensure a seamless transition for any practice.
Proven Strategies For Growing Second Pair of Eyewear Sales

Our guest, optometry practice co-owner, manager, and veteran optician, Kari Whitehorne, in Ottawa, Ontario, Canada, shares her tried-and-true strategies that lead to second and multiple pairs of eyewear sales. You’ll walk away with real solutions to put into action right away!
Adding Aesthetic Services to Grow Your Optometry Practice | What You Should Know

Listen for exclusive tips as Dr. Dora Adamopoulos, President and Founder of Eye2Eye Optometry Corner and SomaSou MedSpa in Alexandria, VA details how she developed a very successful business featuring aesthetic services to enhance her private optometry practice.
Maximizing Optometry Practice Revenue With Frame and Lens Sales Reps

Listen for great tips to improve your private optometry practice revenue! Guest Heidi Cass, operations manager for a two-location practice, Reed Optical in NH, reveals her successful methods for getting the most for a practice from frame and lens sales representatives.
Leveraging Luxury Retail For Optometry Practice Growth

Listen for great tips on incorporating luxury eyewear into an optometry practice from Dr. Joelle Zagury in Ottawa, Ontario, Canada. She’ll share how she reached her luxury retail success quickly and how other practices can too.
Revitalizing Work Culture For Business Success

In this episode, Dr. Robert Goerss and his manager, Josh Lefholz, from Tomasino Goerss Vision Source in O’Fallon, MO, share their journey of overcoming a staffing crisis and rebuilding their eyecare practice culture from the ground up.
The Path to Exiting Vision Plans and Eyecare Practice Growth

For private optometry practice owners looking to break free from the limitations of vision plans and grow revenue, this episode features Dr. Kyle Ross of North Shore Eye Health and Wellness, who shares strategies for opting out of them and cultivating a thriving practice.
Motivating Your Eyecare Team: Unleashing Peak Potential

For an eyecare practice to grow, it’s essential to continuously find ways to motivate your team to foster that growth. Business partners Dr. Christine Hayes and Dr. Kimberly Brown at Wildwood Vision Specialists in Wildwood, MO, share their methods for successfully motivating their team.
Mastering the Selection and Integration of an Associate Optometrist

Dr. Nathan Heilman, a practice owner in Northfield, Minnesota, shares his step-by-step journey to successfully integrating a long-term Associate Optometrist into his practice.
Optimizing Staffing Solutions | Harnessing the Power of Virtual Assistants in an Eyecare Practice

Learn how Dr. Michael Feeser and practice manager Angela Feeser of Feeser Eye Care in Odessa, TX tackled staffing challenges by hiring virtual assistants for their independent optometry practice. Discover the challenges, benefits, and insights gained.
Implementing Benchmarking Across An Eyecare Practice Team

Guests Dr. Joshua Woodland and Dr. Corey Kelly, optometrists and business partners at the Woodland Eye Clinics in Iowa discuss how essential benchmarking has become in their eyecare practice and how they effectively developed a system across their three locations.
What You Should Know About Moving An Eyecare Practice

Dr. Melissa McCulley, optometrist and owner of McCulley Optix Gallery in West Fargo, ND talks about what she and her team experienced during and following the move of their practice into new construction. You'll learn about the process, potential issues, and tips to make it easier.
From Rookie Straight to Optometrist/Owner: A Journey of Transformation

Dr. Reed Jarvis, owner of Jarvis Vision Center in Murray, KY, shares his journey from becoming a practice owner right out of optometry school to running a high-performing eyecare practice, highlighting lessons learned along the way.Â
Everything You Want To Know About Exit Planning As An Optometrist/Practice Owner

Dr. Andy Howard and Dr. Liz Howard, former optometry practice owners in Jacksboro, Tennessee, discuss their exit journey and share how they ensured a smooth transition into retirement.
Creating A Positive Workplace Culture From The Top Down

Optical Director Heidi Brooke and Optometric Technician Director Shelby Oster of River Valley Eye Professionals in Northfield, MN, share their ideas on creating a positive practice culture within their optometry practice to foster a desirable working environment and retain staff.
Creating A Positive Workplace Culture In An Optometry Practice

Clinic Operations Manager Brittany Codrington and Optical Manager Jason Barret from Eyes on Sheppard in North York, Ontario, discuss how they collaborated with OD/Owner Dr. Kerry Salsberg to create a positive work culture at their practice, highlighting the key ingredients involved.
Growing Your Optometry Practice | Ideas That Work

Dr. Kim Skyles and Dr. Jeff Binstock, a young married couple and owners of Redmond Eye Clinic in Washington, have had an adventurous journey developing their optometry practice. They openly share their experiences, including taking bold risks that ultimately paid off.
A Creative Use for Virtual Eye Exam Technology

Doctor of Optometry, Dr. Pamela Brown of Chili Vision Group in Rochester, NY speaks on adopting DigitalOptometrics technology to conduct virtual eye exams at her practice. She details the entire process, including her unique ways of utilizing this technology and the financial impact on her practice.Â
The Secret to Getting Through Difficult Business Challenges

Dr. Anthony Smith, Optometrist and Owner of Jonesville Eye Care in Jonesville, MI speaks candidly about how he was able to rebuild his practice after losing it to a devastating fire in 2018. Listen in as Dr. Smith shares his incredible journey since that blaze.
What It Means To Add Neurolens To An Optometry Practice

Dr. Pamela Brown of Chili Vision Group in Rochester, NY, discusses her experiences with adding Neurolens prism lens technology to Chili Vision Group and the impact it had on her optometry practice. Learn how she utilized it to enhance patient care and practice growth.
A Bigger Optometric Practice Space Means Growth Opportunities!

Jenna Gilbertson, Office Manager at McCulley Optix Gallery in West Fargo, North Dakota speaks with Leslie Parmerter of Optometry consulting firm, Cleinman Performance Partners about transitioning that eye care practice into a much larger space and what that journey entailed.
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