Online Digital Marketing Today
The up to date concepts and techniques for growing a business online using digital marketing. Learn what is working and what is not.Digital Online Marketing is a challenge for most businesses today. Confusion surrounds everything from Website design to Social Media to using Email and Text or Instant Messaging. There are literally hundreds of companies and programs promoting solutions to these issues. Our Podcast is designed to help navigate through this jungle so both businesses and marketing agencies can save time and money on their marketing efforts.
AI for Entrepreneurs: Building and Growing with Intelligence
This podcast, titled "AI For Entrepreneurs," focuses on how business owners can successfully integrate artificial intelligence (AI) into their operations to foster growth and expansion. The document explores various practical applications of AI, such as enhancing sales and marketing, streamlining human resources, and gaining competitive intelligence. It offers guidance on incorporating AI into a business, emphasizing the importance of understanding AI's capabilities, identifying specific problems it can solve, and prioritizing value. The report also provides tips for getting started quickly with AI, including forming a task force and beginning...
Interview with Dr. Ravi Iyer - AI For Today's Marketing
Here are 7 strategic interview questions answered by Dr. Ravi R. Iyer
1. The Authenticity Paradox: Can you help us understand what 'authentic intelligence' actually means, and why this concern about authenticity has become so prevalent in our AI-driven world?
2. The Creative Block Breakthrough: "You mention that AI can help us become more creative than ever before. For a digital marketer staring at a blank page trying to create content that connects with their audience, how can they use AI as a 'thought partner' rather than just a content generator?"
3. The...
Unforgettable Presence: Leadership in the Modern World
This podcast is from a collection of texts, excerpts from a book titled "Unforgettable Presence," which offers comprehensive guidance on enhancing professional presence and accelerating career growth. The content covers strategies for building a strong personal brand, leveraging platforms like LinkedIn, and mastering communication skills, including virtual presentations and effective meeting facilitation. Furthermore, it explores how to influence executives, build a supportive network of mentors and sponsors, and adopt a managerial mindset to lead teams successfully. The overall aim is to equip professionals at various...
How To Restore The Human In Your AI Content
Join Madeleine Lambert the Director of Marketing and Sales at Originality.ai, the leading AI content detection platform. With a background in SEO and content creation, she previously founded, scaled and then successfully exited a content marketing agency in 2022. As she answers the following questions:
1. What is Originality.ai, and what problem are you solving?
2. Why is detecting AI-generated content important right now?
3. How is Originality.ai different from other AI detection or plagiarism tools?
4. What do you mean when you say Originality.ai is an âinsurance policyâ for your content?
5. Who are the...
Email Marketing with Artificial Intelligence - (Matt Bacak)
"EMAIL MARKETING IS DEAD!" - OR IS IT?
This podcast reviews the key points of Matt Bacak's book, "Email Marketing with Artificial Intelligence," which explores the transformative role of AI in email marketing. The book outlines how AI enhances personalization by analyzing customer data to create tailored content, boosts efficiency through automation of tasks like audience segmentation and scheduling, and optimizes send times and content by understanding recipient behavior. Furthermore, it highlights AI's capability for continuous improvement via real-time analytics and its utility in achieving <...
Essential Digital Copywriting Strategies-Review of The Copywriter's Handbook by Robert Bly
If you are a marketer then you are consistantly writing copy. Whether it is content or ads online or offline Robert Bly has you covered.
This podcast dialogue explores Robert Bly's foundational principles of copywriting, emphasizing that effective copy is essentially salesmanship in written form, focused on driving reader action rather than mere creativity. Key strategies discussed include structuring persuasive content using a Motivating Sequence, crafting compelling headlines with the Four U's (Urgent, Unique, Ultra-specific, Useful), and focusing on reader benefits over product features. The...
Invisible to Irresistible: Helping Businesses Stop Chasing And Start Closing
This podcast shares excerpts that discusses the current state of B2B marketing and lead generation, arguing that traditional methods are no longer effective due to shifts in buyer behavior, such as the overload of information and prolonged decision-making processes. The source highlights the importance of adapting to where buyers are actively researching and engaging with relevant content. It advocates for a programmatic lead generation approach that prioritizes first-party data, real-time insights, and aligning marketing and sales efforts to deliver qualified leads and improve conversion rates. The key takeaway is that brands must shift from being invisible to irresistible...
The Impact of Inbound Voice Agents
In researching this topic we found sources that collectively discuss the transformative impact of inbound voice agents on business operations and customer engagement. They explain how these AI-powered systems enhance the customer experience by providing immediate, personalized, and round-the-clock service. Furthermore, the texts highlight significant improvements in operational efficiency and cost reduction due to the automation of routine tasks. Finally, the sources detail how voice agents function as robust data collection tools, utilizing natural language processing and sentiment analysis to generate valuable s...
AI Voice Agents: Enhancing Customer Experience
This podcast discusses how AI-powered inbound voice agents are transforming business operations, particularly in customer service. These systems enhance customer experience through immediate, personalized interactions and improve operational efficiency by automating routine tasks, which significantly reduces costs. Furthermore, AI voice agents offer scalability to handle fluctuating call volumes, provide 24/7 service availability, offer strategic business intelligence through data analysis, and improve accessibility for customers with disabilities, making them a crucial tool for modern businesses.
More and more businesses are turning to AI...
Optimizing Your Google Business Profile
This episode of Online Digital Marketing Today offers a step-by-step guide to optimizing a Google Business Profile (GBP), broken down into distinct phases. It outlines foundational setup including verifying basic information and ensuring consistent name, address, and phone details across online platforms. The team then covers detailed optimization such as crafting a compelling business description, setting accurate hours, and integrating the business website effectively. Further phases detail utilizing enhanced features like selecting relevant attributes and adding visual content, followed by ongoing management tasks like monitoring changes and responding to...
The Systematic Philosophy of Napoleon Hill's "Think and Grow Rich"
BOOM! Let me share something that's absolutely going to transform your approach to success! đ„
I just rediscovered "Think and Grow Rich" in my library, and let me tell you â this isn't just another success manual. This is the ULTIMATE success blueprint that launched an entire movement! And today, we're breaking down the exact formula that's created more millionaires than you can count!
We'll dive DEEP into the science of success! Through this podcast, we unpacked Hill's revolutionary research â we're talking about years of studying the world's top achievers and distilling their secrets into actionable steps. This is...
Google Business Profile Optimization: Hidden Revenue
This deep dive podcast emphasizes the significant yet often overlooked potential of Google Business Profile (GBP) optimization for local businesses to attract customers without advertising costs. The hosts explain that effectively describing a business to enhance relevance helps Google's "matchmaking" system connect them with searchers, crucially aiming for a top three ranking which captures the majority of local search visibility. Achieving this, however, requires both an initial setup and ongoing monthly maintenance estimated at around five hours, involving regular updates, review management, performance tracking, and adapting to Google's changes...
Josh Nelson's Seven Figure Agency Roadmap and Rule of Five Ones
In this episode our team explains Josh Nelson's approach to building a seven-figure digital marketing agency. His framework, detailed in "The Seven Figure Agency Roadmap," argues that growth requires restructuring the business model, moving from generalist, project-based work to niche specialization and recurring revenue. Key to this is the "Rule of Five Ones," emphasizing focus on one target market, one core offer, one lead generation strategy, one conversion mechanism, and a one-year commitment to this focused strategy. The approach involves systematic client acquisition, scalable service delivery, long-term client...
The Ultimate LinkedIn Messaging Guide
The Ultimate LinkedIn Messaging Guide: Comprehensive Analysis of Contents and Strategic Frameworks Â
Daniel Disney's *The Ultimate LinkedIn Messaging Guide: How to Use Written, Audio, Video and InMail Messages to Start More Conversations and Increase Sales* provides a systematic blueprint for leveraging LinkedInâs communication tools to drive professional success. With a focus on practical strategies, the book combines theoretical insights with actionable templates, multimedia resources, and real-world case studies to help users optimize their outreach efforts. Below is a detailed exploration of the bookâs contents, structured to reflect its pedagogical and operational frameworks.** Â
Core...
AI and the Modern Marketing Productivity Shift
This Deep Dive Podcast is based on a survey of knowledge workers including marketers, investigates the current state of AI adoption within marketing teams. It highlights that while marketers are early and frequent AI users, their application often remains basic, particularly in areas beyond short-form content creation. The report emphasizes the significant potential of AI to address marketing's heavy communication demands and improve internal collaboration, content production workflows, and brand consistency. It argues that strategic integration of AI tools can alleviate inefficiencies, boost productivity, enhance creativity, and ultimately lead to more effective marketing outcomes. T...
AI For The Digital Marketing World
Join me and my guest Reed Hansen as we discuss the use of AI for both digital agencies and businesses. Reed will cover:Â What are 2â3 AI tools or tactics that service-based businesses should be using right now to grow faster, What business owners who think AI is âtoo technicalâ or ânot for them and what to say to them, as well as if you were starting a business today with zero audience, how you would use AI to get your first 10 paying clients plus more.
He also shares his list of the top AI resources he uses everyday...
Leveraging Social Media for Business Growth with Jason McDonald's Strategies
In this podcast episode our team outlines Jason McDonald's Social Media Marketing Framework, which guides businesses to use social media strategically for growth by acting as the "life of the party." This framework emphasizes understanding social media's importance through aspects like electronic word-of-mouth and the customer journey, alongside implementing ten key strategies for client acquisition. These strategies involve setting goals using the SMART framework, choosing the right platforms, optimizing profiles, creating valuable content guided by the 70-20-10 Rule, and leveraging data for continuous improvement, supported by various tools...
Effective Google Business Profile: Postings, Photos, and Review Responses
This podcast is an excerpt from a discussion effective online marketing strategies for businesses. The hosts outline key aspects of a strong online presence, including the importance of varied and regular social media content, offering specific examples of post types. The conversation also emphasizes the significant role of visuals, particularly photos, in boosting engagement and provides guidance on the types of images to share. Finally, the hosts detail best practices for responding to online reviews, covering both positive and negative feedback with actionable examples and a focus on timely...
Business Stories: Reputation As A Strategic Currency
This podcast deep dive episode emphasizes the significance of a business's online reputation, particularly its Google Business Profile, as a crucial storytelling tool. Through anecdotes and statistics, the host illustrates how actively engaging with reviews and sharing authentic narratives can significantly impact customer engagement, loyalty, and ultimately, revenue. The discussion highlights examples of businesses that thrived by focusing on their online presence and using it to build trust and community. The host advocates for viewing online interactions not just as feedback, but as opportunities to craft the business's story and connect with customers on a deeper level...
Innovative Content Marketing Examples
In this deep dive podcast we review the ebook from the Content Marketing Institute that presents 35 diverse examples of impactful content marketing from various B2B and B2C businesses. It showcases innovative content types and tactics across multiple platforms, aligning with different stages of the customer journey. The collection aims to inspire marketers to enhance audience engagement and address future marketing challenges. Each example includes a brief overview, reasons for its effectiveness, key takeaways, and links for further learning, demonstrating the limitless potential of content marketing in achieving...
AI Prompt Engineering: A QuickStart Guide
In this episode we will be analyzing Tina Huang's "AI Prompt Engineering QuickStart Guide" which emphasizes the critical role of well-crafted prompts in maximizing the output quality of AI models like ChatGPT. In this guide it breaks down prompt engineering into three key stages: setting the context, defining the task, and specifying the desired output format. It further provides power tips such as using role assignment, adding specific constraints, and requesting examples to enhance prompt effectiveness. The document also includes a troubleshooting guide for refining prompts and mentions additional resources like B...
Prompt Engineering and ChatGPT for Digital Marketing Agencies
This podcast outlines a structure designed for digital marketing agency professionals interested in leveraging prompt engineering and ChatGPT. The proposed episode will explain prompt engineering, showcase its practical applications in areas like content creation and SEO, and discuss how agencies can scale their services using AI. It also addresses ethical considerations and encourages listeners to explore the book "Prompt Engineering and ChatGPT"Â by Russell Grant for further learning. The structure includes segments for introduction, key takeaways, and suggestions for engaging content like real-life examples and interactive challenges.
Optimizing Webpages: MECLABS' Guide to Customer Conversion
WOW! Get ready to discover something INCREDIBLE that's transforming how businesses connect with their customers! In this Podcast the team reviews text that introduces MECLABS Institute, the parent organization of MarketingSherpa and MarketingExperiments, explaining their interconnected roles in marketing improvement.
đ„ Picture this: You've got THREE AMAZING power tools that work together like a dream team! We're not just talking about regular business stuff here - we're talking about being marketing SUPERHEROES who crack the code of customer behavior!
âš First up, we're like CSI for shopping - we run MIND-BLOWING experiments to figure out exactly what makes...
"What's In It for Them?" by Joe Polish - Book Review
Ever had that gut-wrenching feeling when you're networking... like you're just another person trying to "get something" from someone? Joe Polish, one of the most connected entrepreneurs in the world, discovered something that's about to change everything you thought you knew about business relationships.
We recently dove deep into Joe's groundbreaking work, and what I uncovered shook me to my core. We're talking about an approach so powerful, it's transformed ordinary business owners into industry leaders practically overnight.
Imagine this transformation:
- Going from "just another face in the crowd"...
ChatGPT Prompt Mastery: A Quick Guide
This Deep Dive by our Podcast team provides the listener with usable points from Oliver Theobald's "ChatGPT Prompts Book" and serves as a comprehensive guide to utilizing the AI language model ChatGPT effectively. It introduces ChatGPT, explains its underlying technology and limitations, and provides practical advice on crafting precise and effective prompts for various applications. The book explores numerous use cases, including content writing, translation, personalized tutoring, and generating prompts for AI art. Furthermore, it covers advanced techniques such as training and role prompting to enhance interaction with ChatGPT, aiming to empower users to maximize the tool's potential in...
Why More Traffic Doesnât Mean Better Leads
In this episode my podcast team focuses on a document that summarizes the key themes and insights from the B2B Rocket blog post, "The Lead Gen Paradox: Why More Traffic Doesnât Mean Better Leads." The article addresses the common misconception that increased website traffic automatically translates to better lead generation and ultimately, higher sales. It argues that focusing solely on vanity metrics like clicks and page views often results in a high volume of low-quality leads, wasting time and resources. The post then outlines the reasons behind this paradox and provides actionable strategies to shift towards attracting an...
Local Business Directories: A Community Growth Strategy
This Podcast has been provided from a transcript that outlines the benefits of local businesses creating community directories. EarningCoach Marketing explains how this strategy helps businesses become trusted community resources, boosting their visibility and reputation. The key is providing value by connecting people with solutions, fostering relationships and driving referrals. The discussion covers implementation through a "dual promotion approach" and emphasizes tracking engagement metrics like website traffic and user interaction. The overall strategy focuses on authentic community contribution to naturally gain marketing advantages and establish the business as a go-to resource. The advice is to start by surveying trusted...
THE SECRET TO UNLOCKING B2B GROWTH
The Go-To-Market Cheat Code" explores the power of strategic partnerships in B2B sales, challenging traditional digital marketing approaches. It suggests that trust and relationships are critical for sustainable growth, especially as buyers become wary of generic online content. The book emphasizes building genuine human connections and creating mutual value through partner ecosystems. It offers insights on identifying ideal partners, operationalizing relationships, and fostering a collaborative culture for successful exits and long-term business prosperity. It analyzes metrics such as Customer Acquisition Cost and Customer Lifetime Value to evaluate collaboration effectiveness and financial impacts. Author testimonials highlight the critical role...
AI Business Trends 2025
AI Business Trends 2025
This Deep Dive highlights the increasing use of AI-powered customer agents to enhance customer service. These virtual assistants, such as those used by Best Buy, expedite issue resolution and provide personalized support across various channels. The discussion points out that companies are using gen AI to understand customer needs and address their concerns in a timely manner. Google Cloud's Customer Engagement Suite exemplifies the use of multiple agents working together, while companies such as BrainLogic are creating customized AI assistants, like Zapia, tailored for specific regions. ...
Evolving Digital Marketing Strategies: "The Everysearch Era"
This "Deep Dive Podcast" discusses the evolution of digital marketing, highlighting the shift from a linear marketing funnel to an "Everysearch" approach. This new paradigm emphasizes understanding consumer behavior across all searchable platforms, including social media, to create more targeted and effective marketing campaigns. The importance of leveraging data, AI, and platform-specific content is stressed, as is the need for agility and adaptability in response to changing consumer trends. Ultimately, success in this new era requires a holistic, audience-first strategy that integrates across search, social, and e-commerce.
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Optimizing Your Google Business Profile
This podcast focuses on the importance of optimizing a Google Business Profile (GBP) for local businesses. It emphasizes the benefits of regular updates, highlighting increased visibility, customer engagement, and revenue generation. The text strongly advocates for hiring a professional agency to manage the GBP, citing time savings, expert optimization, and access to data-driven insights as key advantages. If your business needs an expert in optimizing your Google business Profile, EarningCoach Marketing is one you can count on and is currently offering a limited-time discounted service for GBP management.Â
Want to learn more? Schedule a 15 minute discovery call t...
Social Media Marketing Strategies for Small Businesses in 2025
This "Deep Dive" comprises three main sections focusing on social media marketing strategies for small businesses. The first section emphasizes the numerous benefits of social media marketing, including enhanced brand visibility, targeted advertising, cost-effectiveness, community building, and real-time feedback. The second section details best practices for creating engaging social media content in 2025, such as prioritizing visual content, incorporating interactive elements, and maintaining authenticity. The third section further explores effective ways to use interactive content to increase audience engagement, including visual experiences, participatory content, and shoppable features.
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<...Landing Local Clients: The Attention-First Method
This Deep Dive Podcast, "The Attention First Method," ( a guide shared by David California) presents a strategy for local marketing agencies to acquire clients without cold-calling. The core concept involves showcasing local businesses on the agency's social media, providing genuine value by increasing their visibility. This builds trust and relationships, naturally leading to client conversations and long-term partnerships. The method details a step-by-step system including spotlight creation, automation, and a targeted boosting strategy on Facebook. Ultimately, it advocates for a long-term approach focused on building community connections rather than aggressive sales tactics.
<...
Mastering Marketing Efficiency with the 80/20 Rule
This podcast episode discusses Perry Marshall's book, 80/20 Sales and Marketing, which explains the Pareto Principle (80/20 rule). The core concept is that 80% of results stem from 20% of efforts. The episode details how marketers can use this principle to improve efficiency by focusing on high-impact activities, such as targeting top customers and automating low-value tasks. Real-world examples illustrate how identifying and concentrating on this crucial 20% leads to increased profitability and productivity. The episode encourages listeners to regularly re-evaluate their efforts to maintain this efficient approach.
Want to read more about this process. Buy...
"Super Fans" book review by Pat Flynn
Pat Flynn's Super Fans book advocates for cultivating a loyal customer base who become brand advocates, not just buyers. The book emphasizes building genuine relationships to foster long-term engagement and support. Flynn provides actionable strategies for connecting with audiences, offering unique experiences, and creating a sense of community. This approach, the book argues, generates powerful word-of-mouth marketing and brand loyalty far exceeding the impact of paid advertising. Ultimately, Super Fans posits that focusing on devoted customers is crucial for sustainable business growth in the competitive online marketplace.
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AI and the Future of Digital Marketing
This episode of Online Digital Marketing Today explores the impact of artificial intelligence (AI) on digital marketing.The first two sources analyze how AI is automating tasks, improving data analysis, and personalizing campaigns, ultimately changing job roles but not eliminating the need for human marketers.Â
The third source focuses on how small marketing teams can leverage AI tools like ChatGPT, Hootsuite, and others to enhance efficiency, reduce costs, and improve campaign quality, ultimately increasing their competitive advantage.
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Learn more about the Accountability For Success Mastermind and how b...
The Start Of 2025 and a Review Of "Big Goals" by Caroline Miller
I thought that this subject was perfect for the start of a New Year. Caroline's approach is quite unique and is worth following. Please take the time to listen and if you enjoyed this episode please subscribe to our channel.
Caroline Adams Miller's book, Big Goals, offers a science-backed approach to goal setting, contrasting with traditional methods. The book introduces the BRIDGE methodology, emphasizing "good grit" and a shift from performance to learning goals. It differentiates between performance and learning goals, highlighting the importance of challenging, specific goals. Furthermore, it discusses the role of process goals in...
2025 State Of digital Marketing
This Podcast Deep Dive analyzes the impact of artificial intelligence (AI) on digital marketing in 2024 and forecasts its continued influence in 2025. It examines key trends such as the rise of short-form video, the importance of first-party data, and the ethical considerations surrounding AI. The sources detail how AI is revolutionizing personalization, content creation, and automation in various marketing channels, including email, social media, and search engine optimization (SEO). Furthermore, it addresses the challenges of implementing AI-driven personalization, such as data quality issues, cost, and ethical concerns. Finally, the text highlights...
Google Reviews: Building Your Online Reputation
LOCAL REVIEWS ON GOOGLE BUSINESS PROFILE (GBP) ARENâT JUST A NICE BONUSâTHEYâRE A MAJOR TRUST SIGNAL. WHEN POTENTIAL CUSTOMERS SEARCH FOR SERVICES LIKE YOURS, THEYâLL SEE YOUR AVERAGE STAR RATING AND SKIM THROUGH REVIEWS RIGHT AWAY. IF THEY LIKE WHAT THEY SEE, CHANCES ARE THEYâLL BOOK AN APPOINTMENT OR MAKE A PURCHASE. IF THEY SENSE TROUBLE, THEYâLL MOVE ON TO YOUR COMPETITOR IN TWO CLICKS OR LESS.
HEREâS A CRAZY STAT: **91% OF CONSUMERS** SAY THEY REGULARLY READ ONLINE REVIEWS BEFORE BUYING OR SCHEDULING A SERVICE. THATâS BASICALLY EVERYONE! SO IF YOUR REVIEWS...
Mastering AI Prompt Engineering for Marketing - Review
Adriano Damiao's Mastering AI Prompt Engineering teaches users how to write effective prompts for AI tools like ChatGPT. The book covers various prompt types, including basic informational, creative idea generation, Chain of Thought (CoT), and Reasoning and Correction (ReAct) prompts, showing how these improve AI-generated content. The text highlights the benefits for digital marketing agencies, such as increased efficiency, enhanced creativity, improved content quality, and better campaign optimization. Specific examples illustrate how different prompt types help with tasks like content creation, data analysis, and customer engagement. Ultimately, the book aims...
