Unemployable with Jeff Dudan

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By: Homefront Brands, Jeff Dudan

Unemployable with Jeff Dudan is for people who are done clocking in for someone else’s dream. I’ve built, scaled, and sold companies — now I’m here to help you build yours. This show is about creating your own path, owning the upside, and building something that lasts. If you’re ready to bet on yourself, you’re in the right place. Head over to www.homefrontbrands.com or www.jeffdudan.com to learn more. Let's get you Unemployed in the best way possible. On The Homefront is brought to you by Homefront Brands and hosted by Jeff Dudan.

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One Article Written in 45 Minutes Generated $40 Million in Sales - Here's the Exact Method
#299
Last Wednesday at 6:45 PM

Jeff Dudan's free digital copy of his bookhttps://podcast.homefrontbrands.com/en-us/discernment 

One article. 45 minutes of writing. $40 million in revenue. That's not a headline - that's exactly what happened when Marcus Sheridan stopped hiding from the questions his customers were asking and started answering them honestly online. Marcus Sheridan is a globally recognized keynote speaker, bestselling author of They Ask You Answer and Endless Customers, and the founder of multiple businesses including Question First Group and Price Guide. He joins Jeff Dudan on the Unemployable Podcast to break down why 90% of businesses are making a catastrophic w...


The Biohacker Who Says You'll Choose to Live to 120 (Here's How) with Anthony Geisler
#298
Last Monday at 10:35 PM

Jeff Dudan's free digital copy of his book

What if the way you've been thinking about aging, fitness, testosterone, supplements, and even going public with your company is completely wrong? In this episode, Jeff Dudan sits down with Anthony Geisler - founder of Sequel Brands and the visionary behind Club Pilates and the Exponential Fitness empire - to unpack the truth about longevity, boutique fitness franchising, and what it really takes to build a business that outlasts adversity. Anthony shares his personal biohacking protocol, why he naturally maintains testosterone levels of 800-900 at age 50 without TRT, the...


A $6 Gift That Won a Six-Figure Contract: The Power of Actually Listening to Clients with Neen James
#297
06/03/2026

Jeff Dudan's free digital copy of his book

What if you could give every customer a luxury experience - without a luxury budget? In this episode of the Unemployable Podcast, Jeff Dudan sits down with Neen James, global keynote speaker, luxury experience strategist, and author of *Exceptional Experiences*, to reveal the exact systems and mindsets that separate transactional businesses from unforgettable ones. Neen breaks down why satisfied customers are your biggest risk (not your biggest asset), how a $6 magazine subscription won a six-figure contract, why every business should think like a hotel concierge instead of a bellhop...


The Southwest Airlines Rule That Built Unbreakable Employee Loyalty with Chris Dyer
#296
06/01/2026

Jeff Dudan's free digital copy of his book

What does it actually take to build a culture that scales - one that doesn't collapse the moment you add a new layer of management or hire your 25th employee? In this episode, Jeff Dudan sits down with Chris Dyer, bestselling author and CEO culture expert, to unpack the seven pillars of high-performance culture that work for startups and Fortune 100 companies alike. Chris shares why most founders accidentally destroy their culture by day 50, why your meetings are a direct mirror of your company's values, how to use a "cockroach...


The Exit Strategy That Turned a $250K Franchise Into a $2 Million Payday
#295
05/28/2026

Jeff Dudan's free digital copy of his book

What does it really take to succeed in franchising - and why do most people get it completely wrong before they even start? In this episode of the Unemployable Podcast, Jeff Dudan sits down with Dr. John P. Hayes, CFE - a 50-year franchising veteran, the Titus Chair for Franchise Leadership at Palm Beach Atlantic University, co-author of the legendary Sandler sales book "You Can't Teach a Kid to Ride a Bike at a Seminar," and former CEO of HomeVestors (We Buy Ugly Houses). Dr. Hayes shares the frameworks...


The Real MBA No Business School Teaches: How Entrepreneur Peer Groups Changed Everything
#294
05/26/2026

Jeff Dudan's free digital copy of his book

What does it take to turn business chaos into a repeatable formula for success? In this episode, Jeff Dudan sits down with Troy Hazard - global keynote speaker, bestselling author, entrepreneur, TV host, and former Global President of the Entrepreneurs' Organization (EO) - for a wide-ranging conversation on peer networks, business acquisitions, and the mindset shifts that separate good entrepreneurs from great ones. Troy shares the hilarious story of how three bottles of wine at a lunch in Brisbane launched a 15-year journey that took him to the top...


Why 91% of Millionaires Own a Business (And You're Missing Out) with Garrett Gunderson
#293
05/20/2026

Why 91% of Millionaires Own a Business (And You're Missing Out) with Garrett Gunderson 

Jeff Dudan's free digital copy of his book

What if the financial advice you've been following your whole life is actually keeping you broke? In this episode of the Unemployable Podcast, Jeff Dudan sits down with New York Times and Wall Street Journal bestselling author, comedian, and entrepreneur Garrett Gunderson - founder of Multiplier and author of 'What Would the Rockefellers Do?' and 'Killing Sacred Cows' - for a conversation that will completely rewire how you think about money, wealth, and r...


The $50,000 Mental Block Every New Business Owner Faces (And How to Beat It) with Jeff Dudan
#292
05/15/2026

Jeff Dudan's free digital copy of his book

At the end of a franchise training session, a newly minted franchise owner pulled Jeff Dudan aside and asked one question: "How do I get over my mental block about investing another $50,000?" That single question opened up a masterclass in entrepreneurial fear, belief, and capital strategy. In this Franchise Friday episode of the Unemployable Podcast, Jeff breaks down the three mental frameworks every business owner needs when facing a scary investment decision - whether it's $50,000 or $5 million. He shares the raw story of going $4 million in debt to buy...


Most Business Owners Are Building the Wrong Thing - Start Here Instead with Kristy Kuhl
#291
05/13/2026

Jeff Dudan's free digital copy of his book

What does it actually take to walk away from a $450K career, build something meaningful, and perform at the highest level without burning out? In this episode of the Unemployable Podcast, host Jeff Dudan sits down with high performance coach Kristy Kuhl - former medical sales executive turned executive coach, speaker, and host of the Keep Rising Podcast. Kristy shares the exact moment Tony Robbins' phrase 'success without fulfillment' changed her life, why she Googled the word 'fulfillment' under a conference table, and how she walked away from a $450,000...


The CIA Operation That Almost Went Wrong with Ex-CIA Agent Andrew Bustamante
#290
05/11/2026

A FREE DIGITAL COPY OF JEFF'S BOOK DISCERNMENT HERE

Former covert CIA intelligence officer Andrew Bustamante sits down with Jeff Dudan for one of the most fascinating conversations ever featured on the Unemployable Podcast. Andrew reveals how he was recruited into the CIA, the brutal realities of covert operations, how intelligence agencies identify moles, and the terrifying moment he realized he had been made during a high-stakes operation inside a hostile foreign country. This episode goes far beyond spy stories. Andrew and Jeff break down: how terrorist cells inspired CIA operational structure, why espionage operates like a...


Why 95% of Business Owners Leave Millions on the Table When They Sell with Matt Uhler
#289
05/05/2026

Jeff Dudan's free digital copy of his book

What if you've been building your business wrong this entire time - not in how you operate it, but in how you're preparing to eventually sell it? In this episode of the Unemployable Podcast, Jeff Dudan sits down with Matt Uhler, a 28-year veteran business broker, entrepreneur, investor in 20+ small businesses, and host of the What's Your Deal podcast. Matt has completed 800+ transactions, analyzed 3,000 businesses, and participated in deals totaling over $350 million in combined value. Matt breaks down exactly why 95% of business owners are unprepared when they go to...


Why You Should Never Fully Trust What AI Tells You (And What to Do Instead)
#288
05/04/2026

Jeff Dudan's free digital copy of his book: https://podcast.homefrontbrands.com/en-us/discernment 

What does AI actually mean for your job, your business, and your future? In this episode, Jeff Dudan sits down with Jaffrey Ali, Chief AI Officer at FranConnect, for a raw and honest conversation about the real impact of artificial intelligence on franchising, white-collar work, and human relationships. Jaffrey shares the 3 AI tools every franchise business owner should be using daily - including the hidden Claude integration inside Excel that eliminates the need for macros or complex modeling. He breaks down his unique 3...


What You Actually Get When You Buy a Franchise (Most People Have No Idea)
#287
05/01/2026

Jeff Dudan's free digital copy of his book

What is franchising - really? In this episode of Franchise Fridays, Jeff Dudan breaks down the franchise model from the ground up, explaining why franchising is not just a business but a business model that can be applied to almost any product or service. Jeff covers how franchising creates leverage, shared costs, speed to market, and access to enterprise-level tools that would cost six figures to build independently. Jeff reveals why the smartest franchise opportunity in 2025 is not where most people are looking - and makes a compelling data-backed...


The Three-Letter Secret That Took This Business From Zero to $600 Million with Tommy Mello
#286
04/30/2026

Jeff Dudan's free digital copy of his book

What does it actually take to build a $600 million home service company starting from painting garage doors for $100 each? Tommy Mello, founder of A1 Garage Door Service, breaks down the exact journey from broke to billionaire-in-progress - and he holds nothing back. In this episode, Tommy shares the $100 million whiteboard brainstorm that his own managers laughed at, the painful partnership breakup that forced him to call his mom for help, and the mindset shift that finally made him love Mondays. He reveals why the best employees are never on...


AI Brain Fry Is Real - And It's Burning Out Your Best Employees Faster Than You Think
#285
04/28/2026

Jeff Dudan's free digital copy of his book

What if the reason you're burned out, overwhelmed, and can't seem to get ahead has nothing to do with your workload - and everything to do with your THOUGHT LOAD? In this episode, Jeff Dudan sits down with Dr. Liane Davey - organizational psychologist, New York Times bestselling author, and the Teamwork Doctor - to unpack the invisible forces draining your team's energy, destroying your focus, and quietly burning out your best people. Dr. Davey breaks down the difference between workload and thought load, why urgency addiction is making...


Award-Winning Lawyer's Secret Double Life: Meth Dens, Private Planes & Total Collapse
#284
04/27/2026

Jeff Dudan's free digital copy of his book

What does it look like when a man has everything - and still loses himself completely? Judd Shaw was a celebrated New Jersey attorney with his name on billboards, a private plane, a yacht, a gated estate, and a country club membership. From the outside, he had won. But behind closed doors, he was driving into sketchy neighborhoods every night to spend hours in methamphetamine dens - and then coming home, showering, and pretending nothing had happened. In June 2020, everything collapsed. A false arrest, a divorce, a night in...


The Fastest Way To Create Momentum In Your Business with Chris Collins
#283
04/24/2026

Jeff Dudan's free digital copy of his book

 

What separates leaders from managers? What does a car dealership turnaround have in common with raising your kids? And why is 'love yourself' some of the worst advice ever given? In this episode of the Unemployable Podcast, Jeff Dudan sits down with Chris Collins - child of missionaries, former broke drummer in the Seattle grunge era, record-setting automotive GM, and now one of the most respected turnaround experts and leadership educators in the country. Chris is the author of the groundbreaking two-volume book set I AM LEADER, a...


The CEO of the World's Largest Referral Network Says AI Will Make This One Skill Worth Everything
#282
04/21/2026

Jeff Dudan's free digital copy of his book

What if the most valuable skill in an AI-dominated world is something you already have - and just haven't fully leveraged? Graham Weihmiller, former CEO and Executive Chairman of BNI - the world's largest business referral organization with 11,500 chapters in 77 countries and 350,000 global members - sits down with Jeff Dudan on the Unemployable Podcast to share the leadership principles, entrepreneurial lessons, and contrarian insights that shaped his extraordinary career. Graham opens up about growing up in financial hardship (broken plumbing, buckets in the bathtub, couldn't fill the gas tank...


The #1 Rule Great Franchisors Never Break (Most Get This Wrong) with Jeff Dudan & Cordell Riley
#281
04/17/2026

Jeff Dudan's free digital copy of his book: https://podcast.homefrontbrands.com/en-us/discernment What separates a great franchisor from one that quietly destroys franchisee trust? In this episode, Jeff Dudan sits down with franchise industry veteran Cordell Riley to unpack the three core responsibilities of every great franchisor - visionary, marketer, and training organization - and why most brands only get one right. Cordell shares his 20 "success clues" drawn from years at Driven Brands and beyond, including the single most important principle he's ever heard: franchisee success is not optional. Jeff and Cordell dig into the real difference...


The Blind Spot That Kills Most Entrepreneurs (Ryan Pineda's Brutal Truth)
#280
04/16/2026

Jeff Dudan's free digital copy of his book

Ryan Pineda went from making $1,200/month in the Oakland A's minor leagues to building a multi-million dollar real estate and education empire - but the real story is what he learned along the way that most entrepreneurs never figure out. In this conversation, Ryan breaks down why rental properties are a flawed cashflow strategy in today's market, why he shut down multiple businesses in 2024 to focus on what actually works, and why he believes wholesaling real estate is the best business model available right now - high returns, low...


The Man Who Built 1,300 Gyms Says You'll Choose to Live to 120 Within 5 Years with Anthony Geisler
#279
04/14/2026

Jeff Dudan's free digital copy of his book

Anthony Geisler built LA Boxing to 200 locations and sold it to the UFC. Then he acquired Club Pilates with 12 locations and scaled it to over 1,300 as the flagship brand of publicly traded Exponential Fitness. Now he's doing it again with Sequel Brands - a longevity-focused franchise platform built around the science of living better, longer. In this episode, Anthony and Jeff Dudan go deep on the real reason muscle mass is a longevity issue (not a vanity issue), why GLP-1 drugs like Ozempic are essentially duct tape, what the...


After 20 Years He Walked Away and Rebuilt Everything From Scratch with Dustin Hillis
#278
04/13/2026

Jeff Dudan's free digital copy of his book

What if the most powerful business skill isn't charisma, work ethic, or even intelligence - but coachability? In this episode, Jeff Dudan sits down with Dustin Hillis, former CEO of Southwestern Family of Companies and president of Safe Space Global Corporation (SSGC), to unpack the rare mindset that separates top performers from everyone else. Dustin shares the counterintuitive truth he learned selling educational books door-to-door at 18 years old - working 85 hours a week, 1,000 miles from home, on straight commission - and how being 'dumb enough to be smart enough...


Why Successful Business Owners Stay Stuck at Half Their Potential (The 4 C Trap) with Jeff Dudan
#277
04/10/2026

Jeff Dudan's free digital copy of his book: https://podcast.homefrontbrands.com/en-us/discernment Are you running a good business when a great one is within your reach? In this episode of Franchise Friday, Jeff Dudan - founder of Homefront Brands and operator across 8 franchise brands with over 800 franchise owners - breaks down the 4 Cs that trap small business owners at the first level of success: Comfort, Competence, Commitment, and Capital. Jeff explains why comfort is the most dangerous place a business owner can be, how your greatest strengths may actually be capping your growth, what true commitment looks...


AI Will Destroy Your Business If You Don't Do This Now with Scott Clary
#276
04/10/2026

Jeff Dudan's free digital copy of his book

Scott Clary - Canadian entrepreneur, investor, podcast host of Success Story, and creator with 8.2 million Instagram followers - sits down with Jeff Dudan to break down the real playbook behind building a personal brand, monetizing an audience, and using media as leverage to build a billion-dollar portfolio. Scott shares the exact step-by-step content system that lets a small business owner create a full week of content in under four hours using AI tools like Opus Pro, Claude, and Otter.ai. He gets brutally honest about why angel investing burned...


Why the People Closest to You Are Destroying Your Potential (Priceline Co-Founder's Hard Truth)
#275
04/07/2026

Jeff Dudan's free digital copy of his book 

What does it take to go from a broke kid in the Arizona desert to co-founding Priceline.com - the backbone of what became Booking.com, now valued at over $160 billion? Jeff Hoffman didn't follow the script. He invented it. In this episode of the Unemployable Podcast, host Jeff Dudan sits down with serial entrepreneur, Grammy and Emmy award winner, and global impact leader Jeff Hoffman for a wide-ranging conversation that covers the mindset behind building world-changing companies, why the people closest to you may be the biggest threat t...


The #1 Reason Customers Stop Using Your Business (It's Not What You Think) with Jay Baer
#274
04/06/2026

Jeff Dudan's free digital copy of his book

 What if the fastest way to grow your service business had nothing to do with better marketing, better pricing, or even better service delivery? In this episode, Jeff Dudan sits down with bestselling author and marketing legend Jay Baer to unpack the science of speed, responsiveness, and word of mouth - and why the businesses that respond fastest are quietly winning the market. Jay shares research from the largest study ever conducted on speed and responsiveness in business, revealing that 51% of customers will hire whoever contacts them first - r...


The Only Question That Matters Before Buying a Franchise (Most People Never Ask It) with Jeff Dudan
#273
04/03/2026

Jeff Dudan's free digital copy of his book

After awarding over 800 franchises, Jeff Dudan has noticed something shocking - not one person has ever asked him the single most important question before buying a franchise: "Will anybody buy it?" In this episode of Franchise Friday, Jeff breaks down why beginning with the end in mind is the ultimate framework for franchise success. He walks through the four critical characteristics every business must have to attract sophisticated or strategic buyers willing to pay an outrageous price: scalability, durability, sustainability, and compelling value. Whether you're exploring franchise ownership for...


Why 98% of Business Owners Are Stuck at the Same Number Forever with Brandon Dawson
#272
04/02/2026

Jeff Dudan's free digital copy of his book

What does it actually take to build a business that survives, scales, and eventually sells for life-changing money? Brandon Dawson - co-founder of Cardone Ventures alongside Grant and Elena Cardone - has lived every phase of this journey: from growing up watching a stepfather build a $375M hearing aid company, to raising $28M with Warburg Pincus at 29 and ringing the American Stock Exchange bell, to losing it all when his investors exited, to building his most recent company and selling it for 77x EBITDA. Today, Brandon has been directly...


Why Great Businesses Still Struggle on Social Media with AJ Kumar
#271
03/31/2026

Get a FREE DOWNLOADABLE COPY of Jeff Dudan's Book Discernment HERE

In this episode of Unemployable with Jeff Dudan featuring AJ Kumar, founder of The Limitless Company and author of Guru Inc, Jeff and AJ break down what it really takes to build a personal brand in today’s market, why social media is the new television, how founders can turn content into commerce, and why building authority online is both an art and a science. If you’re a founder, CEO, entrepreneur, author, coach, or expert trying to grow your brand, attract the right audience, and beco...


FBI Negotiator Reveals The REAL Secret To Influence with Chris Voss
#270
03/31/2026

Get a FREE DOWNLOADABLE COPY of Jeff Dudan's Book Discernment HERE

This is a short segment from the full episode of Unemployable with Jeff Dudan featuring former FBI hostage negotiator Chris Voss. In this clip, Chris Voss and Jeff Dudan break down the real power of tactical empathy, why most people misunderstand negotiation, and how focusing on “common ground” might actually be hurting your results. If you’ve ever felt stuck in a deal, struggled to influence others, or wondered why conversations don’t go your way… this is a must-watch. 

🎯 Watch the FULL EPISODE here

👉...


Why Franchise Ownership Is the Smartest Way to Start a Business with Jeff Dudan
#269
03/27/2026

DOWNLOAD A FREE DIGITAL COPY OF JEFF DUDAN'S BOOK HERE

Start your Business Journey Here: https://www.homefrontbrands.com 

Jeff Dudan breaks down why starting your business ownership journey with a franchise can be one of the smartest moves you make. In this episode of Franchise Friday on the Unemployable Podcast, Jeff shares 4 key reasons why franchise ownership gives aspiring entrepreneurs a faster, smarter, and more supported path into business ownership. From lower startup costs and speed to first dollar, to access to customers, equity creation, and cash flow, this episode is all about helping y...


The FBI Knocked on Her Door… and Everything Fell Apart with Rashmi Airan
#268
03/24/2026

DOWNLOAD A FREE DIGITAL COPY OF JEFF DUDAN'S BOOK HERE

🚨 Can you go to prison without knowing you did anything wrong? In this episode of Unemployable, Jeff Dudan sits down with Rashmi Airan—former attorney, Wall Street investment banker, law professor, entrepreneur, and globally recognized transformation expert—for one of the most powerful conversations we’ve had on the show. Rashmi shares the unbelievable story of how a fast-paced legal career, pressure, ambition, and one series of decisions led to an FBI investigation, federal charges, prison, and ultimately a complete transformation of her life and purpose. This episode i...


The Hidden Cost of Growing Your Business with Laura Gassner Otting
#267
03/23/2026

Watch the FULL EPISODE HERE: https://www.youtube.com/watch?v=McEqzZemnKI 

Get a FREE DIGITAL COPY of Jeff Dudan's Book Discernment HERE

🚨 Feeling successful… but not fulfilled? This episode will change how you see growth forever. 👉 Watch till the end to understand the hidden cost of success—and how to take back control. In this episode of Unemployable, Jeff Dudan sits down with Laura Gassner Otting to unpack the concept of “WonderHell”—the moment when success feels both incredible… and overwhelming. You’ll learn why building a business, scaling a franchise, or achieving your goals can trigger anx...


The Franchise Model Most People Still Don’t Understand with CEO of Homefront Brands Jeff Dudan
#266
03/20/2026

📘 Get a FREE Digital copy of Jeff’s book Discernment HERE

A great franchisor isn’t just a brand—it’s a marketing engine, a learning system, and a platform built for outcomes. In this Franchise Friday episode, Jeff Dudan breaks down what most people still don’t understand about franchising. From how Homefront Brands scaled to hundreds of owners, to why outcomes—not royalties—should be the goal, this is a masterclass for anyone thinking about buying or building a franchise. If you want to build real wealth, create optionality, and understand how franchising actually works… start here. 


The Difference Between Running a Business and Building One with Ryan Groth
#265
03/17/2026

📘 Get A FREE DIGITAL COPY of Jeff Dudan’s Book

 In this episode of the Unemployable Podcast, Jeff Dudan sits down with Ryan Groth of Sales Transformation Group to talk about why some roofing companies stay small while others scale. They break down the role of business acumen, sales culture, leadership, private equity, recruiting, and the future of the trades — plus what Ryan looks for in sales athletes and why the roofing industry is changing fast. If you liked this conversation, check out more episodes of the Unemployable Podcast for real talk on business growth, leadership, and entrepre...


What Happens When Franchise Owners Show Up for Their Community | Franchise Friday with Jeff Dudan
#264
03/13/2026

📘 Get A FREE DIGITAL COPY of Jeff Dudan’s Book 

Franchise ownership isn’t just about building a business — it’s about building stronger communities. At Homefront Brands, one of the most important responsibilities of becoming a franchise owner is finding meaningful ways to give back. Philanthropy is not an afterthought in our system — it’s a core value. When our franchise owners succeed, we believe our communities should succeed too. That’s exactly what this episode of Heroes on the Homefront is all about. In this episode, Jeff Dudan and the Window Hero team partner with Ambassador Christi...


Before You Start a Business, Check These 3 Things with Cameron Bawden
#263
03/11/2026

📘 Get A FREE DIGITAL COPY of Jeff Dudan’s Book

Many entrepreneurs start businesses without doing the real math. In this clip from the Unemployable Podcast, Cameron Bawden explains the key factors he looks at before starting or investing in a business — including margins, pricing control, recurring revenue, and the right operating partner. If you’re thinking about launching a business, these principles can save you from making costly mistakes. 

WATCH THE FULL EPISODE HERE! https://www.youtube.com/watch?v=LyxWisvV7Ss 

📘 Get A FREE DIGITAL COPY of Jeff Dudan’s Book

Check out...


You Might Be Chasing Someone Else’s Dream with Best Selling Author Laura Gassner Otting
#262
03/10/2026

📘 Get a FREE DOWNLOADABLE COPY of Jeff Dudan’s Book

Jeff Dudan sits down with bestselling author and leadership expert Laura Gassner Otting to talk about ambition, success, leadership, and why so many high performers still feel stuck—even after doing everything “right.” They discuss why ambition is not a dirty word, how many people are unknowingly chasing someone else’s definition of success, and what today’s workforce really wants: calling, connection, contribution, and control. If you're an entrepreneur, leader, or business owner, this conversation will challenge the way you think about success and help you unlock your nex...


The Secret to Getting Better Deals Without Pushing with Hostage Negotiator Chris Voss
#261
03/09/2026

Get a FREE DOWNLOADABLE COPY of Jeff Dudan's Book Discernment HERE

What can an FBI hostage negotiator teach entrepreneurs, franchise owners, and business leaders about getting better outcomes? A lot. In this episode of Unemployable with Jeff Dudan, Jeff sits down with Chris Voss — former FBI hostage negotiator, author of the global bestseller Never Split the Difference, and founder of The Black Swan Group. Chris spent more than two decades negotiating life-or-death situations around the world. Now he teaches the same negotiation frameworks to business leaders, entrepreneurs, and Fortune 500 companies. 

In this conversation, Chris and Jef...


Most Businesses Lose Money. Here’s Why. With The Great Game of Business Steve Baker
#260
03/03/2026

Get Jeff Dudan's book FOR FREE!

Most businesses don’t have a people problem — they have a clarity problem. In this episode, Jeff Dudan sits down with Steve Baker (VP, The Great Game of Business | co-author of Get in the Game and the 20th Anniversary edition of The Great Game of Business) to break down why “open-book management” isn’t about spreadsheets… it’s about building ownership, accountability, and a winning culture. ✅ What you’ll learn: Why leaders hide financials (and why it backfires) The real goal of open-book management: education + transparency How to get employees to think like owners...