Unemployable with Jeff Dudan
Unemployable with Jeff Dudan is for people who are done clocking in for someone else’s dream. I’ve built, scaled, and sold companies — now I’m here to help you build yours. This show is about creating your own path, owning the upside, and building something that lasts. If you’re ready to bet on yourself, you’re in the right place. Head over to www.homefrontbrands.com or www.jeffdudan.com to learn more. Let's get you Unemployed in the best way possible. On The Homefront is brought to you by Homefront Brands and hosted by Jeff Dudan.
Why Successful Business Owners Stay Stuck at Half Their Potential (The 4 C Trap) with Jeff Dudan
Jeff Dudan's free digital copy of his book: https://podcast.homefrontbrands.com/en-us/discernment Are you running a good business when a great one is within your reach? In this episode of Franchise Friday, Jeff Dudan - founder of Homefront Brands and operator across 8 franchise brands with over 800 franchise owners - breaks down the 4 Cs that trap small business owners at the first level of success: Comfort, Competence, Commitment, and Capital. Jeff explains why comfort is the most dangerous place a business owner can be, how your greatest strengths may actually be capping your growth, what true commitment looks...
AI Will Destroy Your Business If You Don't Do This Now with Scott Clary
Jeff Dudan's free digital copy of his book
Scott Clary - Canadian entrepreneur, investor, podcast host of Success Story, and creator with 8.2 million Instagram followers - sits down with Jeff Dudan to break down the real playbook behind building a personal brand, monetizing an audience, and using media as leverage to build a billion-dollar portfolio. Scott shares the exact step-by-step content system that lets a small business owner create a full week of content in under four hours using AI tools like Opus Pro, Claude, and Otter.ai. He gets brutally honest about why angel investing burned...
Why the People Closest to You Are Destroying Your Potential (Priceline Co-Founder's Hard Truth)
Jeff Dudan's free digital copy of his book
What does it take to go from a broke kid in the Arizona desert to co-founding Priceline.com - the backbone of what became Booking.com, now valued at over $160 billion? Jeff Hoffman didn't follow the script. He invented it. In this episode of the Unemployable Podcast, host Jeff Dudan sits down with serial entrepreneur, Grammy and Emmy award winner, and global impact leader Jeff Hoffman for a wide-ranging conversation that covers the mindset behind building world-changing companies, why the people closest to you may be the biggest threat t...
The #1 Reason Customers Stop Using Your Business (It's Not What You Think) with Jay Baer
Jeff Dudan's free digital copy of his book
What if the fastest way to grow your service business had nothing to do with better marketing, better pricing, or even better service delivery? In this episode, Jeff Dudan sits down with bestselling author and marketing legend Jay Baer to unpack the science of speed, responsiveness, and word of mouth - and why the businesses that respond fastest are quietly winning the market. Jay shares research from the largest study ever conducted on speed and responsiveness in business, revealing that 51% of customers will hire whoever contacts them first - r...
The Only Question That Matters Before Buying a Franchise (Most People Never Ask It) with Jeff Dudan
Jeff Dudan's free digital copy of his book
After awarding over 800 franchises, Jeff Dudan has noticed something shocking - not one person has ever asked him the single most important question before buying a franchise: "Will anybody buy it?" In this episode of Franchise Friday, Jeff breaks down why beginning with the end in mind is the ultimate framework for franchise success. He walks through the four critical characteristics every business must have to attract sophisticated or strategic buyers willing to pay an outrageous price: scalability, durability, sustainability, and compelling value. Whether you're exploring franchise ownership for...
Why 98% of Business Owners Are Stuck at the Same Number Forever with Brandon Dawson
Jeff Dudan's free digital copy of his book
What does it actually take to build a business that survives, scales, and eventually sells for life-changing money? Brandon Dawson - co-founder of Cardone Ventures alongside Grant and Elena Cardone - has lived every phase of this journey: from growing up watching a stepfather build a $375M hearing aid company, to raising $28M with Warburg Pincus at 29 and ringing the American Stock Exchange bell, to losing it all when his investors exited, to building his most recent company and selling it for 77x EBITDA. Today, Brandon has been directly...
Why Great Businesses Still Struggle on Social Media with AJ Kumar
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In this episode of Unemployable with Jeff Dudan featuring AJ Kumar, founder of The Limitless Company and author of Guru Inc, Jeff and AJ break down what it really takes to build a personal brand in today’s market, why social media is the new television, how founders can turn content into commerce, and why building authority online is both an art and a science. If you’re a founder, CEO, entrepreneur, author, coach, or expert trying to grow your brand, attract the right audience, and beco...
FBI Negotiator Reveals The REAL Secret To Influence with Chris Voss
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This is a short segment from the full episode of Unemployable with Jeff Dudan featuring former FBI hostage negotiator Chris Voss. In this clip, Chris Voss and Jeff Dudan break down the real power of tactical empathy, why most people misunderstand negotiation, and how focusing on “common ground” might actually be hurting your results. If you’ve ever felt stuck in a deal, struggled to influence others, or wondered why conversations don’t go your way… this is a must-watch.
🎯 Watch the FULL EPISODE here
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Why Franchise Ownership Is the Smartest Way to Start a Business with Jeff Dudan
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Start your Business Journey Here: https://www.homefrontbrands.com
Jeff Dudan breaks down why starting your business ownership journey with a franchise can be one of the smartest moves you make. In this episode of Franchise Friday on the Unemployable Podcast, Jeff shares 4 key reasons why franchise ownership gives aspiring entrepreneurs a faster, smarter, and more supported path into business ownership. From lower startup costs and speed to first dollar, to access to customers, equity creation, and cash flow, this episode is all about helping y...
The FBI Knocked on Her Door… and Everything Fell Apart with Rashmi Airan
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🚨 Can you go to prison without knowing you did anything wrong? In this episode of Unemployable, Jeff Dudan sits down with Rashmi Airan—former attorney, Wall Street investment banker, law professor, entrepreneur, and globally recognized transformation expert—for one of the most powerful conversations we’ve had on the show. Rashmi shares the unbelievable story of how a fast-paced legal career, pressure, ambition, and one series of decisions led to an FBI investigation, federal charges, prison, and ultimately a complete transformation of her life and purpose. This episode i...
The Hidden Cost of Growing Your Business with Laura Gassner Otting
Watch the FULL EPISODE HERE: https://www.youtube.com/watch?v=McEqzZemnKI
Get a FREE DIGITAL COPY of Jeff Dudan's Book Discernment HERE
🚨 Feeling successful… but not fulfilled? This episode will change how you see growth forever. 👉 Watch till the end to understand the hidden cost of success—and how to take back control. In this episode of Unemployable, Jeff Dudan sits down with Laura Gassner Otting to unpack the concept of “WonderHell”—the moment when success feels both incredible… and overwhelming. You’ll learn why building a business, scaling a franchise, or achieving your goals can trigger anx...
The Franchise Model Most People Still Don’t Understand with CEO of Homefront Brands Jeff Dudan
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A great franchisor isn’t just a brand—it’s a marketing engine, a learning system, and a platform built for outcomes. In this Franchise Friday episode, Jeff Dudan breaks down what most people still don’t understand about franchising. From how Homefront Brands scaled to hundreds of owners, to why outcomes—not royalties—should be the goal, this is a masterclass for anyone thinking about buying or building a franchise. If you want to build real wealth, create optionality, and understand how franchising actually works… start here.
The Difference Between Running a Business and Building One with Ryan Groth
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In this episode of the Unemployable Podcast, Jeff Dudan sits down with Ryan Groth of Sales Transformation Group to talk about why some roofing companies stay small while others scale. They break down the role of business acumen, sales culture, leadership, private equity, recruiting, and the future of the trades — plus what Ryan looks for in sales athletes and why the roofing industry is changing fast. If you liked this conversation, check out more episodes of the Unemployable Podcast for real talk on business growth, leadership, and entrepre...
What Happens When Franchise Owners Show Up for Their Community | Franchise Friday with Jeff Dudan
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Franchise ownership isn’t just about building a business — it’s about building stronger communities. At Homefront Brands, one of the most important responsibilities of becoming a franchise owner is finding meaningful ways to give back. Philanthropy is not an afterthought in our system — it’s a core value. When our franchise owners succeed, we believe our communities should succeed too. That’s exactly what this episode of Heroes on the Homefront is all about. In this episode, Jeff Dudan and the Window Hero team partner with Ambassador Christi...
Before You Start a Business, Check These 3 Things with Cameron Bawden
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Many entrepreneurs start businesses without doing the real math. In this clip from the Unemployable Podcast, Cameron Bawden explains the key factors he looks at before starting or investing in a business — including margins, pricing control, recurring revenue, and the right operating partner. If you’re thinking about launching a business, these principles can save you from making costly mistakes.
WATCH THE FULL EPISODE HERE! https://www.youtube.com/watch?v=LyxWisvV7Ss
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You Might Be Chasing Someone Else’s Dream with Best Selling Author Laura Gassner Otting
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Jeff Dudan sits down with bestselling author and leadership expert Laura Gassner Otting to talk about ambition, success, leadership, and why so many high performers still feel stuck—even after doing everything “right.” They discuss why ambition is not a dirty word, how many people are unknowingly chasing someone else’s definition of success, and what today’s workforce really wants: calling, connection, contribution, and control. If you're an entrepreneur, leader, or business owner, this conversation will challenge the way you think about success and help you unlock your nex...
The Secret to Getting Better Deals Without Pushing with Hostage Negotiator Chris Voss
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What can an FBI hostage negotiator teach entrepreneurs, franchise owners, and business leaders about getting better outcomes? A lot. In this episode of Unemployable with Jeff Dudan, Jeff sits down with Chris Voss — former FBI hostage negotiator, author of the global bestseller Never Split the Difference, and founder of The Black Swan Group. Chris spent more than two decades negotiating life-or-death situations around the world. Now he teaches the same negotiation frameworks to business leaders, entrepreneurs, and Fortune 500 companies.
In this conversation, Chris and Jef...
Most Businesses Lose Money. Here’s Why. With The Great Game of Business Steve Baker
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Most businesses don’t have a people problem — they have a clarity problem. In this episode, Jeff Dudan sits down with Steve Baker (VP, The Great Game of Business | co-author of Get in the Game and the 20th Anniversary edition of The Great Game of Business) to break down why “open-book management” isn’t about spreadsheets… it’s about building ownership, accountability, and a winning culture. ✅ What you’ll learn: Why leaders hide financials (and why it backfires) The real goal of open-book management: education + transparency How to get employees to think like owners...
The 3 BIGGEST Energy Mistakes Killing Your Vibe with "Energy Expert" Erin King
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CHECK OUT THE FULL EPISODE HERE!
What if you don’t actually have “low energy”… you just have BLOCKS In this powerful conversation with Erin King: @MrsErinKing , we break down the real science of vibe, leadership energy, and why trying to “do more” is actually draining you. You’ll learn why energy isn’t something you create — it’s something you access. We unpack: The 3 biggest energy mistakes killing your vibe Why quitting isn’t the answer (shifting is) How clarity instantly boosts your energy The 5 energy types — and...
The 4 Freedoms Entrepreneurship Buys You (And How to Earn Them) with Jeff Dudan
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Freedom is the point. But freedom means different things depending on how you grew up, what you value, and what you’re willing to risk. In this episode of Franchise Fridays, I break down the 4 freedoms entrepreneurship can create — and how to think about building them intentionally: ✅ Freedom of Opportunity — more options, more pathways, more control over “what’s next” ✅ Freedom to Pursue Curiosity — following the thread that turns problems into innovation ✅ Freedom to Create Great Experiences — choosing the who, when, and where that make life meaningful ✅ Financial Freedom — secu...
3,500 Speeches Later… Here’s What Actually Commands a Room with Phil M. Jones
Claim a Free Copy of Jeff Dudan’s Book “Discernment”: 👉 https://podcast.homefrontbrands.com/en-us/discernment
Connect with Phil M Jones: 🌐 https://www.philmjones.com 🌐 https://www.exactlywhattosay.com
Most leaders think confidence comes from eliminating filler words. Phil M Jones says that’s wrong. In this episode of Unemployable with Jeff Dudan, Phil breaks down what actually creates authority in a room — and it’s not better vocabulary. It’s mastering the moment. With over 3,500 presentations delivered in 59 countries, Phil explains: Why tension creates attention The power of adding a “third speed of speech” Why scripts don’t create auth...
He Got FIRED… Then Built 12+ Companies (And Sold Them) With Troy Hazard
FREE COPY OF JEFF'S BOOK DISCERNMENT HERE
What happens when you get FIRED… and it becomes the best thing that ever happened to you? In this episode of The Unemployable Podcast, Jeff Dudan sits down with serial entrepreneur, investor, and former Global President of EO, Troy Hazard. From Australian radio announcer… to building and selling 12+ companies… to turning around distressed businesses and exiting to private equity — Troy shares the exact mindset, leadership philosophy, and exit strategy that changed his life. 🔥 Inside this episode: Why you should start with the end in mind The #1 mistake founders make before they sell H...
Franchise Tech Strategy: When to Build, When to Buy (AI Changes Everything)
Get a FREE COPY of Jeff Dudan’s book DISCERNMENT here: https://podcast.homefrontbrands.com/en-us/discernment
Technology can accelerate your franchise system. Or quietly break it. In this Franchise Friday segment, I sit down with Jaffrey Ali from FranConnect to answer one of the most important questions facing franchisors today: Should you build your own technology — or buy it? We break down: Why “finite resources” matter more than you think The hidden risk of AI shortcuts and “vibe coding” The real ROI framework for build vs. buy decisions Why security, certifications, and compliance can’t be ignored How AI...
Why Customers Recommend One Company and Forget the Other with Brittany Hodak
📘 Grab Jeff Dudan’s book Discernment: https://www.jeffdudan.com/discernment
Why do people wear another man’s name on their back? Why do fans believe their socks determine whether their team wins? And what does any of that have to do with roofing, plumbing, or installing fences? In this segment from Unemployable, Jeff Dudan sits down with Brittany Hodak to break down the psychology of fandom — and how even “boring” service brands can create customers who come back and bring their friends. You’ll learn: Why people affiliate with brands How tribal psychology drives loyalty Why being great at y...
The Great Game of Business: Why This Works When Everything Else Fails #249
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What if the key to building a winning company isn’t charisma… but teaching everyone the score? In this episode of Unemployable with Jeff Dudan, Jeff sits down with Jack Stack, founder of the Great Game of Business and pioneer of open-book management. After surviving the collapse of International Harvester in the 1980s, Jack helped lead a leveraged buyout and discovered a painful truth: most leaders don’t truly understand their numbers. That realization became a movement. In this conversation, they break down: -Why companies hide financial...
What Private Equity Really Looks For In a Franchise System with Patrick Galleher
Get a FREE COPY of Jeff Dudan’s book DISCERNMENT here: https://podcast.homefrontbrands.com/en-us/discernment
Private equity is a ladder — and most operators don’t know where they stand on it. In this Franchise Friday segment, Jeff Dudan and J. Patrick Galleher break down:
• Why 8x EBITDA can become 18x • Platform vs. part of a platform — and why it matters • The mistake of sharing financials too early • How territory decisions quietly destroy enterprise value • Why franchisee validation drives multiples • What to fix 24–36 months before you sell If you’re a franchisor, franchisee, or operator thinking about gr...
This Is Why You Keep Losing Opportunities | Bizarre Foods @AndrewZimmern Explains
Get a FREE COPY of Jeff Dudan’s book Discernment here: https://podcast.homefrontbrands.com/en-us/discernment
@AndrewZimmern doesn’t just talk about food — Andrew Zimmern talks about work ethic, addiction, resilience, hunger in America, and what real service looks like. In this conversation, Andrew Zimmern breaks down: • Why getting a job at 14 builds confidence and discipline • How Andrew Zimmern rebuilt his life after addiction • The difference between being the best and being the only • Why America can end child hunger — fast • How processed food, policy, and profit collide • The one sentence Andrew Zimmern believes can change your life: “Ask for hel...
The First 3 Minutes of Any Meeting Matter Most with Michael Bernoff
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Before you ever try to “sell” anything… before you try to impress someone… before you try to win a room — what state are you in? In this segment with Michael Bernoff, we talk about what really happens in the first three minutes of meeting someone. It’s not about scripts. It’s not about charisma. It’s about awareness, outcome, and control. If you want to communicate at a higher level in business, relationships, or leadership — this one is for you.
Watch the full episode here: 👉https://www.youtube.com/watch?v=psU...
You Want to Be Wealthy? Start With the Words in Your Head | Michael Bernoff #248
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You want to be wealthy? It doesn’t start with motivation. It starts with the words you use in your head. In this conversation, Michael Bernoff explains why internal language is the real driver of influence, action, and long-term results. If your self-talk doesn’t create urgency, clarity, and movement, it’s quietly keeping you average. We talk about: Why words shape behavior before strategy ever matters How “triggering” internal language creates momentum The difference between influence and manipulation—with integrity Why most people stay stuck even when they “know better” This isn’t hype. It’s pr...
What Makes a Great Franchise System? A 37-Year Perspective Franchise Friday with Michael O'Driscoll
👉 Grab my book Discernment here: https://podcast.homefrontbrands.com/en-us/discernment
What actually makes a great franchise system? In this Franchise Friday episode, I sit down with Michael O’Driscoll, Chief Operating Officer and President of Franchising at Homefront Brands, to break down what separates strong, durable franchise systems from the ones that simply look good on paper. We cover why the underlying business must already be proven, why marketing is the lifeblood of franchising, how leadership and culture impact long-term success, and the real differences between emerging and mature franchise brands. If you’re considering franchising—or already...
Tired of Price Shoppers? Build Customers Who Come Back With Brittany Hodak #247
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Most “everyday” brands don’t lose because they’re bad… they lose because they’re forgettable. In this episode of Unemployable, Jeff Dudan sits down with Brittany Hodak—author of Creating Super Fans and creator of the SUPER framework—to break down how service businesses (home + property services included) can stop competing like commodities and start building real advocacy. You’ll hear why “being great at the job” is just the floor, how small experience decisions change referrals, and why the brands that win are the ones people remember—and recommend. What you’ll learn: What a “s...
"Stop Overpricing The Crap You're Selling" Pricing Expert Todd Caponi Has a Warning #246
Grab Jeff’s book Discernment: https://podcast.homefrontbrands.com/en-us/discernment
What if your best sales strategy isn’t “being better”… it’s being more honest? Jeff sits down with Todd Caponi (author of The Transparency Sale) to break down why imperfect reviews convert better than perfect ones, why sales lost its “service” roots, and how radical transparency helps you win faster — or lose faster (and save months of wasted time).
You’ll also hear Todd’s Four Levers Negotiating framework (volume, cash timing, commitment length, predictability) and why old-school negotiation games won’t scale in a world where AI and in...
If You’re Nervous to Start a Business, This Franchise Conversation Is For You...Real Talk
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Duck fat fries and real franchise talk. Jeff Dudan sits down with The Designery owner Rebecca Merola in Quakertown, PA for a “Fries with Franchisees” conversation on what franchising actually is (and what it isn’t). Rebecca shares why the initial leap from a steady paycheck is the hardest part, why not all franchises are created equal, and the one step that protects you from making the wrong decision: validating with current franchisees. If you’re coming from corporate and wondering whether your skills translate, this segment will flip that switch. Watch the f...
The #1 Skill That Makes Leaders Unstoppable (It’s Not What You Think) with Dustin Hillis #245
Grab Jeff Dudan’s book Discernment → https://podcast.homefrontbrands.com/en-us/discernment
What if the real business superpower isn’t charisma, hustle, or being “the smartest in the room”… but being coachable? In this episode, Jeff sits down with Dustin Hillis (author of Capacity) to talk about: Why coachability separates high performers from everyone else The Chick-fil-A hiring “tests” that reveal humility (and why it works) How to reverse-engineer growth: revenue → people → activity → daily execution Delegation the right way (the “99% rule”) The hidden cost of “low-value” tasks when your goals demand higher leverage Building big without losing what matters most: boundaries...
Why They Chose a Franchise Over Starting From Scratch (Real Owner Questions) Fries with Franchisees
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The CEO of Homefront Brands Jeff Dudan sits down with Matt & Alicia Heck, owners of Top Rail Fence (Tampa, FL), for "Fries with Franchisees" segment at Sparkman’s Wharf. They share what they wish they knew before buying a franchise, how they evaluated options, and why the franchise model accelerated their “speed to first dollar”—from day-one systems like a website and proven playbooks, to real support that made them feel like partners, not numbers. If you’re considering business ownership in your next season, this is the framework to hear.
<...Customers Don’t Want “Best.” They Want Fast. Customer Service Expert Jay Baer & His Best Advice #242
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If you run a business that lives on leads, quotes, and callbacks… this conversation could change your revenue. In this episode, I sit down with marketing and customer experience expert Jay Baer to talk about the advantage most small businesses keep missing: speed. Not just speed to close — speed to respond. We get into why “first contact” sets the tone for the entire relationship, the difference between being fast and being too fast, and how word-of-mouth actually works in the real world (hint: “competent” doesn’t creat...
What You’re Really Buying When You Buy a Franchise | Insights From Franchise Expert Troy Hazard #243
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👉 Thinking about franchising as a path to wealth? Subscribe and watch this week’s Franchise Friday—you don’t want to miss this one. We talk about franchising a lot on this channel—and for good reason. We believe franchising is one of the greatest wealth-creation vehicles in this country… maybe even the world. In this episode, I sit down with Troy Hazard, and we have an honest conversation about where franchising is headed—and what too many brands have gotten wron...
"The CIA Is a Criminal Organization" Ex-CIA Agent @Andrew-Bustamante Explains #241
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What if the same skills used to recruit assets, spot deception, and run covert operations could make you a sharper leader, a better negotiator, and a more dangerous competitor in business? In this episode, Jeff Dudan sits down with Andrew Bustamante — former CIA intelligence officer and founder of EverydaySpy — for a conversation that hits hard on the real mechanics of influence: how trust is built, how outcomes get shaped, why most entrepreneurs burn out building from scratch, and why a franchise model is often the smartest path for high performers who w...
The $50,000 Fear Test Every Business Owner Faces | Franchise Friday with Jeff Dudan #240
The $50,000 Fear Test Every Business Owner Faces | Franchise Friday with Jeff Dudan #240 Fear shows up at the exact moment growth requires a decision. Last week, a newly trained franchise owner asked me a $50,000 question—one I’ve heard in different forms for decades. It wasn’t about inventory. It wasn’t about math. It was about belief. In this Franchise Friday episode, I break down: Why business is an infinite game—and why that matters How experienced operators think about risk, not avoid it The difference between reckless action and disciplined persistence How to evaluate investments when emotion meets math If yo...
If You Don’t Fix THIS, You’ll Never Sell Lessons From CEO at Decimal Matt Tait #239
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Is AI going to replace service companies… or make the best ones unstoppable? In this episode of Unemployable, Jeff Dudan sits down with Matt Tait, CEO of Decimal, to talk about the real future of accounting, bookkeeping, and tax—and why “AI-only” businesses struggle without trust, accountability, and credibility. We get into: - Why the winners won’t be pure tech OR old-school firms (the hybrid model wins) - How AI is compressing software cycles from years… to months… to days - What small business owners actually need (hint: not more spread...
