Repeatable Growth

Struggling with low conversion rates despite decent website traffic? Most founders think they need more traffic when they actually need better messaging. Kevin breaks down the difference between commodity messaging that gets ignored and advisory messaging that builds trust. Kevin Barber reveals why most B2B companies are addicted to word-of-mouth referrals and can't crack the code on cold audience marketing.

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Most B2B websites fail because they lead with features instead of pain points. In this episode of our freshly rebranded show, Repeatable Growth (FKA "Growth Team Radio"), Kevin Barber reveals the three-level problem framework that transforms commodity websites into conversion machines.

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Uncover how leading brands are combining AI tools with human creativity to produce better content faster. Get practical tips for implementing AI in your content workflow while maintaining your brand's unique voice.

Explore why keeping customers is becoming more valuable than finding new ones in today's market. Learn proven strategies for turning your existing customer base into a growth engine through strategic retention marketing.

You’ve got 7 minutes—let’s fix your marketing ROI. Kevin Barber delivers three rapid-fire strategies that can boost conversions, double your impact, and stop you from throwing cash at broken systems. From landing page flops to lead gen misfires, we’re breaking it all down FAST. 

Get your baseline metrics with our free tool at www.growthgrader.com!!

Are you pouring cash into marketing that isn’t working? Kevin Barber reveals why most brands try to scale broken systems—and how to fix it before you burn through your budget. We’re diving into marketing maturity, customer acquisition cost (CAC) realities, and the hidden gaps killing your ROI. 

Get your free marketing maturity score at www.growthgrader.com!

Think your website is ready for growth? Think again. Kevin Barber explains why 9 out of 10 sites aren't built to scale — and how you can fix it. Tune in for the mistakes you’re making, the fixes you need, and a free tool to diagnose your gaps. 

Get free insights at www.growthgrader.com! 

In this Ten Minute Talk, Mallory talks through the best ways to get the most from outsourced marketing partners, freelancers, and agencies... while still preparing your internal team for long-term growth. 

Discover the key roles every growing marketing team needs and when to add them to your organization. Get actionable frameworks for evaluating marketing talent and building a team that can scale with your company.

This Ten Minute Talk is your crash course in crushing organic growth in the new age. Buckle up for a tactical discussion on how to get the most from your SEO and organic marketing efforts in the era of AI. 

Explore the game-changing potential of modular website design. Learn how this flexible approach can enhance user experience, streamline updates, and provide a scalable foundation for your brand's online presence.

Struggling to get content to rank in 2025? Discover how to master content marketing in the age of AI by creating smarter, scalable strategies that amplify impact without doubling your workload.

Choosing the wrong marketing partner can waste time and drain your marketing budget. In this tactical episode, learn the proven six-step framework for evaluating marketing partners so you can confidently choose an agency that delivers real revenue growth, not just vanity metrics and empty promises.

Marketing ROI myths are costing you millions... but which metrics actually matter? In this myth-busting episode, discover why 83% of B2B companies are breaking even or worse, and learn the five critical shifts needed to transform your marketing from a cost center into a profit engine.

Dive into the art and science of thought leadership. Learn how to craft compelling content that not only establishes your expertise but also drives engagement and clicks in an increasingly crowded marketplace.

In this Ten Minute Talk, we talk through the milestones you need to achieve and strive for when setting up your startup or scale-up for explosive growth. 

As B2B marketing evolves, traditional lead gen strategies may fall short. Explore cutting-edge techniques and expert insights to revitalize your lead generation efforts and stay ahead in the competitive 2025 market.

In this Ten Minute Talk, break down the tactics you can implement with your team today to break down the silos between Sales and Marketing and achieve the much-coveted alignment between those two critical teams. 

AI is on the tip of everyone's tongue... but how useful is it really? Cut through the AI noise and learn which tools can genuinely improve your marketing efforts, while still focusing on the timeless principles of effective websites.

Growth Workshop/Webinar Mentioned: https://www.lean-labs.com/growth-workshops/ai-driven-agency-model 

See our top strategies for engaging and converting cold traffic, including tailored messaging, lead magnets, and nurturing sequences that turn skeptics into customers.

Move beyond vanity metrics and focus on the money metrics that truly matter: cost per lead, cost per opportunity, cost per customer acquisition, and more. We'll talk through the numbers you need to know, how to track them, and more.

Get on the waitlist now: www.growthmath.ai

Join us for our first-ever episode of Ten Minute Talks, where we skip the chatter and dive straight into the details! In this episode, we'll discuss five actionable tips for how to boost the quality of the leads you're sending to your sales team. 

Is your site hemorrhaging potential customers? Learn from a seasoned industry expert how to identify and fix the pages where you're losing potential customers, turning exit points into conversion opportunities.

Resource discussed: Growth Grader www.growthgrader.com

Aligning marketing and sales to build robust pipelines is crucial. Learn how marketing intelligence informs pipeline targets and strategy, surfaces qualified accounts, accelerates deal cycles, and helps sales convert high potential leads others miss.

Do your conversion rates need a boost? You've come to the right episode. Uncover the secrets of crafting website messaging that speaks directly to your customers' pain points, goals, and objections.

We explain how to use growth-driven design (GDD) strategies to optimize your marketing efforts, giving you the data you need to double down on your most profitable growth opportunities.

Brand positioning is an art and a science. Learn techniques to research your market, zero in on your unique value prop, crisply define your brand promise, and express it creatively across channels to delight customers and out-market the competition.

Say “goodbye” to generic content and marketing copy that doesn’t hit the mark. In this episode, we talk through the best ways to use subject matter expert interviews to inform your marketing strategies and copy.

Chat GPT and other AI tools are changing the game when it comes to content marketing. Explore the ways you can change your content strategy to keep up with the changing rules of SEO and out-rank the competition with helpful, human content.

What if you could double the ROI of all your marketing efforts with just one sales rep? In this episode, we chat with a seasoned biz dev pro to uncover the secrets of “speed to lead.” From crafting the perfect messaging to leveraging data and automation, we'll explore the tactics and best practices you need to take your sales game to the next level. 

Lead generation is crucial, but many trip up and waste money and effort. We outline frequent lead gen mistakes like poor targeting and messaging, not tracking ROI, and more. Plus practical tips to improve lead quality and conversion rates.

We reveal proven tactics to create a sustainable self-funded growth loop. Learn to reinvest revenue strategically, foster word-of-mouth, build customer evangelists, optimize lifecycle marketing, and lock in a capital-efficient growth machine.

Rapidly scaling a startup comes with unique challenges. We outline common scaling pitfalls to avoid, when to focus on growth vs profitability, tips to scale your team and operations, and key strategies for setting your startup up for long-term success.

Unleash the power of HubSpot to catapult your growth. We explore key tools, discuss smart ways to maximize HubSpot's marketing, sales, and CRM features, and how to integrate it all to accelerate pipelines and skyrocket revenue.

Going head-to-head with the big dogs on a startup budget is daunting. We reveal cost-effective strategies to smartly position your brand, differentiate on value not size, and leverage your startup status to compete with dominant market leaders.

When marketing goes off the rails, how can you turn things around? We dive into real examples of companies that recovered from marketing mishaps to drive growth, along with actionable crisis management tactics to future-proof your strategy. 

Many marketing leaders find data overwhelming. We make analytics approachable, covering key metrics and dashboards you can review, discuss actionable ways to identify data insights, and give tips to boost your data literacy.

Tired of weak leads going nowhere? We reveal what makes a lead "well-qualified," actionable ways to nurture higher quality MQLs, and how to optimize your funnel to convert curious prospects into loyal customers.

Dive into the world of data-driven decision-making in B2B marketing as we explore the art and science of A/B testing. In this episode, we'll guide you through the strategies, best practices, and real-world examples of how A/B testing can supercharge your B2B campaign performance, helping you make informed choices that drive results.

Can you actually generate demand? We unlock the mysteries of lead generation by tackling the demand generation myth head-on.