Women in The Coaching Arena

10 Episodes
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By: Joanna Lott

Are you a coach who's passionate about making a difference and building a thriving coaching business? Join Joanna Lott, a business mentor and ICF certified coach, as she shares practical and emotional tools to help you succeed in the coaching arena. In each weekly Thursday episode of The Women in the Coaching Arena Podcast, Joanna provides valuable insights and actionable advice on various topics, such as business strategy, marketing, mindset, energy and entrepreneurship. Whether you're just starting or have years of experience, this podcast is for you. You have a gift that needs to be shared and Joanna is here...

115 | How to future proof your business with AI - without losing the human touch
#115
Today at 6:00 AM

Can AI and human connection truly coexist in coaching? In this eye-opening episode, Jo Lott explores how forward-thinking coaches can embrace AI tools to streamline their business without sacrificing the personal, powerful relationships that make coaching transformative.

Key Timestamps:

[01:00:00] Why AI Won't Replace Your Coaching Magic

[03:00:00] Create Content in Minutes (Not Hours!)

[05:00:00] The Secret to Turning One Piece of Content into Many

[07:00:00] Tools for Supporting Clients Between Sessions

[10:00:00] Staying Authentic While Leveraging Technology

Powerful Quote:

“Use the tools. Keep the magic. Let AI su...


114 | Coaching in a Cost-of-Living Crisis: How to Stay Visible and Valuable
#114
04/24/2025

What if economic uncertainty could actually be a launchpad for your coaching business, not a setback? In this energising episode, Jo Lott reveals how to turn tough times into powerful opportunities. Jo shows you how to stay confidently visible, speak directly to what your audience needs, and position yourself as a valuable, trusted expert.

Key Timestamps:

[00:01:00] Addressing Economic Concerns in the Coaching Industry

[00:03:00] People Are Still Investing in Coaching

[00:04:00] Communicating with Precision Instead of Slashing Prices

[00:05:00] Targeting Audiences with Disposable Income

[00:07:00] Staying Visible and Building Trust During...


113 | Showing Up Is Not Showing Off: Ditching Fear and Owning Your Visibility with Vicki Knights
#113
04/17/2025

Jo has an incredible guest on the podcast this week - Vicki Knights, a brand photographer, positive psychology practitioner, and visibility strategist. With over 16 years of business experience and having photographed more than 1,000 business owners, Vicki shares invaluable insights on overcoming fear, embracing visibility, and showing up confidently in your business.

Episode Highlights:

[00:01:00] Vicki's Background and Experience

[00:02:00] Embracing Fear Rather Than Eliminating It

[00:04:00] Making Your Purpose Bigger Than Your Fear

[00:07:00] Clarity in Your Unique Value

[00:09:00] Reframing Anxiety as Excitement

[00:15:00] Taking Baby Steps Outside Your Comfort...


112 | Coaching vs. Mentoring vs. Consulting – What Am I Actually Selling?
#112
04/10/2025

Jo Lot dives deep into the world of coaching, mentoring, and consulting, breaking down the key differences and helping you get crystal clear on what you’re genuinely offering your clients. Discover how to blend these approaches ethically and effectively to create a deeper impact and unstoppable results.

Episode Highlights:

[00:02:00] Defining coaching: non-directive questioning that helps clients find answers within themselves

[00:05:00] Exploring mentoring: sharing your experience and expertise while allowing clients to take what resonates

[00:08:00] Understanding consulting: more directive approach where you provide expert insights and frameworks

[00:09:00] How to bl...


111 | Micro-Quitting and Comparisonitis: What’s Really Holding Coaches Back – with Candy Motzek
#111
04/03/2025

In this episode, Jo is joined by guest Candy Motzek – former engineer, corporate exec, and now trusted business coach for aspiring coaches. Candy is also the host of She Coaches Coaches and shares such a grounded, generous perspective on what really holds coaches back.  

Key Timestamps:

[00:04:00] The Real Reason Coaches Get Stuck

[00:07:00] Micro-Quitting: The Hidden Habit Holding You Back

[00:10:30] The Power of Niching (and Why It Makes Everything Easier)

[00:14:30] Overcoming the Fear of Visibility

[00:16:00] Coaching vs Mentoring: How to Balance Both

[00:27:00] Do You Really Have to...


110 | Behind the scenes of my LinkedIn growth
#110
03/27/2025

Want to grow your personal brand and stand out on LinkedIn? In this solo episode, Jo Lott takes you behind the scenes of her journey to expand her LinkedIn presence this quarter. She shares eye-opening lessons, game-changing strategies, and insider tips that every coach and entrepreneur needs to know to boost online visibility and attract the right audience.

Key Timestamps

[00:02:00] Setting an Audacious Goal for Follower Growth[00:03:00] Benefits of Quarterly Focused Goals[00:04:00] Creating Shareable Content[00:07:00] Visual Content Strategy[00:10:00] Crafting Effective LinkedIn Hooks[00:13:00] Sharing Authoritative Content and Stats[00:14:00] The Importance of Case Studies[00:17:00] Hidden Benefits of Building...


109 | How Merve quadrupled her clients and 2.5x’d her coaching revenue in one Year
#109
03/20/2025

This week, Jo Lott interviews Merve K. Hokamp, who shares her remarkable journey of building a successful coaching business after leaving her corporate role at Google. Merve reveals how she transformed from a small-scale coach with just a handful of clients to a thriving business owner with streamlined systems and quadrupled client base.

Episode Highlights:

[00:03:00] Merve's background and initial challenges

[00:06:00] Mindset shift from solopreneur to CEO

[00:12:00] Key Strategic Actions & Impressive results

[00:19:14] Biggest Takeaway: Success requires the right combination of mindset, structure, and consistency

[00:22:00] Advice for new coaches...


108 | How to stop overthinking and get it done
#108
03/13/2025

If you find yourself stuck in overthinking and procrastination, juggling multiple roles as an entrepreneur or coach, then you won’t want to miss today’s episode with Jo Lott! She shares six practical steps to help you break free from analysis paralysis and take confident action.

Key Timestamps:

[00:01:00] The Challenge of Overthinking

[00:02:00] Step 1: Lowering the Bar

[00:04:00] Step 2: Commitment Over Feelings

[00:10:00] Step 4: Messaging for Clarity

[00:11:00] Step 5: Co-Working for Focus

[00:12:00] Step 6: Weekly Reflection

Key Takeaways:

Just start - motivation follows actionWork with your natu...


107 | Exploring Shadow Work: A Conversation with Teresa Wilson
#107
03/06/2025

In today's episode of Women in the Coaching Arena, host Jo Lott welcomes special guest Teresa Wilson, a Coach and Shadow Work Specialist. Together, they explore the transformative power of shadow work. If you're a coach who struggles with self-judgment, constantly labeling your sessions as "good" or "bad," or feeling stuck in repetitive patterns, this episode provides invaluable insights for both personal and professional growth.

Episode Timestamps

[00:02:00] - Teresa's Coaching Journey

[00:03:00] - Understanding Shadow Work

[00:06:00] - Balancing Authentic Self and Social Expectations

[00:08:00] - Shadow Work in Coaching Practice

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106 | Four game changing concepts that shifted how I approach business
#106
02/27/2025

If you’re focused on building a sustainable and profitable coaching business, this episode is packed with valuable insights. Jo Lott shares the key business strategies that have transformed her coaching practice over the past five years. It’s perfect for coaches who want to avoid ineffective tactics and instead focus on what truly drives growth.

Episode Highlights:

[00:01:00] Concept 1: Your Ideal Customer Is More Important Than You Think

[00:05:00] Concept 2: Value-Based Pricing

[00:06:00] Concept 3: Evolving Your Offers

[00:08:00] Concept 4: Full Commitment

[00:10:00] Recap and Next Steps

"Your ideal customer is m...