Tools of the Podcast Trade w/J. Rosemarie Francis

10 Episodes
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By: J. Rosemarie Francis

Podcasting can seem confusing at times and it doesn't have to be. But new podcasters get caught up with the tech and strategies which sometimes hold them back from owning their genius.Tools of the Podcast Trade is your ultimate guide to mastering podcasting. Host J. Rosemarie and expert guests share practical tools, strategies, and actionable insights to help aspiring podcasters launch their shows and avoid podfade.Whether you're a solopreneur, a nonprofit, or someone with a burning message to share, we simplify podcasting and help turn your ideas into a purposeful, successful podcast!

Make Every Day Great: Turn Crossroads into Comebacks through Storytelling w/Dr. Rhonda Parker-Taylor
#108
Today at 10:00 AM

Dr. Rhonda Parker-Taylor joins Tools of the Podcast Trade to discuss how authentic storytelling, clear personal values, and emotional intelligence skills fuel both life success and podcast growth. 

She shares her journey from small-town Indiana to author, EQ trainer, and 100-time podcast guest, explaining why purposeful gratitude and daily intention help anyone, especially podcasters, turn rough seas into smoother sailing.

Key Takeaways

Story First, Metrics Second – Listeners return when every episode delivers a clear, helpful story; chase value, not guest follower counts.Emotional Intelligence Outranks IQ – Self-awareness, stress-management, and interpersonal skill...


AI Search, Schema, and the Future of Podcast Discovery w/Robert Downey
#107
Last Friday at 2:00 AM

In this episode, Robert Downey, Co-founder of Simply Be Found,  explains how voice search and AI-driven indexing revolutionize how small businesses and podcasters get discovered online. He offers powerful insights on schema, content creation, and the future of SEO, urging creators to adapt quickly or risk being left behind. Robert also shares practical tips for leveraging schema, blogging, and raw video content to increase organic visibility without relying on paid ads.

Key Takeaways

01:58  AI Search Will Disrupt Traditional SEO: The way we know Google search is dying… AI sear...


Purpose-Driven Business Principles for Podcasters w/Scott Beebe
#106
04/17/2025

Business Coach, Scott Beebe, shares his expertise and insights to challenge us to write our vision down. He breaks down why chaos creeps in when purpose is absent and how you can build a powerful, profitable show by getting radically clear on your mission, process, and people. 

If your podcast feels like a hobby, but you want it to be more, this episode is for you.

Key Takeaways

Purpose is foundational — chaos in business and podcasting often stems from a lack of clearly articulated vision, mission, and values.Write it...


From Hook to Heart: How to Craft Compelling Stories for Your Podcast w/J. Rosemarie Francis
#105
04/10/2025

What if the secret to growing your podcast wasn’t better tools or big guests but storytelling your audience can’t stop thinking about? 

In this episode, I’m breaking down exactly how to craft compelling podcast stories that not only engage but create loyal listeners who keep coming back for more.

 02:08 Start With a Hook

Instead of saying, “Today we talk about health,” try something intriguing like, “Ever wondered how one small habit could transform your life?” Hooks create curiosity and increase retention from the start.

 04:15 Be Authentically You...


The Power of Trusting in Your Vision w/Carol Kabaale
#104
03/27/2025

Carol Kabaale shares her journey from a corporate job in hospitality to becoming the founder of her own marketing agency focused on ad strategy and email list growth. 

Driven by burnout and a desire for more freedom and presence in her personal life, Carol made a bold leap, quitting her job and pursuing certification in marketing. She now specializes in helping female coaches and podcasters build sustainable businesses beyond social media by creating intentional email marketing systems. 

Carol emphasizes mindset shifts, trusting one's intuition, and building owned audiences rather than relying solely on social platforms.

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Unlock The Secrets to Podcast Success with/J. Rosemarie Francis
#103
03/21/2025

In this episode, I share essential tips for unlocking podcast success. I emphasize the importance of defining success, niching down to target a specific audience, crafting engaging content through storytelling, ensuring good audio quality, maintaining consistency in publishing, and promoting the podcast effectively while avoiding burnout. 

I conclude with a bonus tip about the value of creating an email list for direct communication with your audience.

Takeaways

Success in podcasting can be defined in various ways.Niching down helps target your ideal audience effectively.Crafting engaging content is crucial for listener retention.M...


The Secret Weapon to Getting Your Podcast Noticed with/ Eric Melchor
#102
03/13/2025

Listen for a fun chat with Eric Melchor, the mastermind behind PodKit! In this episode, Eric shares his journey from a mediocre tennis player in Texas to a podcasting pro living in Romania. He’s not just about dad jokes; he’s also the founder of B2B Pod Pros, helping over 50 podcasters land their first sponsorship.

Curious about how to create a stunning media kit without the hassle? Eric spills the beans on PodKit, a dynamic online tool that makes crafting your media kit a breeze—no more tedious Canva designs! 

Tune in to discove...


Ignite Your Story: Take Action and Pursue Your Dreams with/J. Rosemarie & JV Hilliard
#101
03/06/2025

In this episode, I share some insights from my interview with fantasy author Joe Hilliard, focusing on the creative process of storytelling and the journey of aspiring podcasters. 

If you don't want to miss the full interview follow this podcast on your favorite platform.

The conversation emphasizes the importance of commitment, constructive criticism, and taking action toward your dreams, whether in writing or podcasting. I encourage you to engage with their audience. 

00:00 Introduction to the Journey of Storytelling
02:32 Navigating the Publishing Landscape
04:55 Taking Action Toward Your Dreams

Key Ta...


What To Do When You're Not Quite Ready To Launch A Podcast w/J. Rosemarie Francis
02/28/2025

Summary

In this episode, I share real strategies for aspiring podcasters who are not yet ready to launch their shows. I discuss the importance of building an online presence through social media and blogging, as well as tips to engage with the podcast community and develop your unique voice. 

These are actionable tips to help you rewire your thinking and provide guidelines to build a runway for a successful podcast launch.  I wish I had known about this when I started my first podcast. Follow for more podcasting tips and resources.

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How I Transformed My Podcasting Journey w/J. Rosemarie Francis
#100
02/20/2025

Are you hesitating to start your podcast due to fear or uncertainty? 

In today's episode, I share my transformative journey through four podcasts, revealing the highs and lows I faced. Discover how I overcame imposter syndrome and learned to embrace my voice, despite the initial doubts that held me back.

My podcasting story is a testament to the power of persistence and self-belief. I discuss why I started Tools of the Podcast Trade and why waiting for "perfection" can be a trap. 

By sharing my struggles and lessons learned, I hope to...