Pipeline Superheroes
"Pipeline Superhero" is a SaaS interview-style podcast that features successful sales and marketing professionals who share their expertise on how to build and manage a high-performing sales pipeline. Each episode focuses on a different aspect of pipeline management, including lead generation, qualification, nurturing, and closing, and features in-depth interviews with industry leaders who provide valuable insights, tips, and tactics for boosting pipeline performance. Whether you're a sales manager, marketer, or business owner, "Pipeline Superheroes" is the go-to resource for learning the latest strategies and techniques for creating and maintaining a pipeline that drives growth and success. Listen in and join...
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035 Ternary Dev

Ternary Dev
Zachary Fink CEO & Co-Founder at VyTrac, is Working to Increase Access to Care for All Through Encrypted Digital Healthcare

Zachary Fink, CEO & Co-Founder at VyTrac, comes on the Pipeline Superheroes podcast to discuss his company and awesome nuggets from the world of healthcare SaaS.
VyTrac is a Comprehensive Care Management Platform using AI and Automated Workflows to Cover the Entire Patient Care Continuum.
So of my favorite conversation points:
âWhere do you start?â in terms of operational help with patientsMonitoring incremental changes in health to save lots of time, money, and health for folks downstreamHow his AI is trained on the vital information from the clients and the lessons learnedI hope...
Patty Sung and Chris McPherson, Founders of Takeup, and Revolutionizing Hotel Bookings to Boost Revenue for Hoteliers

Patty Sung and Chris McPherson, founders of TakeUp, and revolutionizing hotel bookings to boost revenue for hoteliers.
TakeUp is a game-changing platform that helps boutique and limited-service hotels immediately increase revenue by adaptively setting rates based on real-time demand.
I learned so much in this conversation, here are some of my favorite nuggets:
How hoteliers price rooms and where traditional conventions fall shortUsing data and ML to break with typical conventions to drive better results for the userSelling to hospitality as a SaaS platform: what works.I hope you enjoy, and as...
Alyona Mysko, Co-Founder and CEO at FuelFinance, is building an entire financial department in the cloud.

Alyona Mysko, Co-Founder and CEO at FuelFinance, is building an entire financial department in the cloud.Â
38% of startups die because of running out of cash. FuelFinance is on a mission to prevent companies from making financial mistakes that could easily be avoided.
We chat aboiut
Why founders need to invest in financial literacy for their business OUTSIDE of spreadsheetsThe most important financial metrics for the health of a startupHow to layer on services to a SaaS cloud-based product.I hope you enjoy, and as always, if you want to learn more about B...
Himanshu Sahay and Dhruv Patel, Co-founders of Arch, are Building the Most Secure Way to Borrow Against Alternative Assets

Himanshu Sahay and Dhruv Patel, Co-Founders of Arch, come on the Pipeline Superheroes to discuss Arch - the most secure way to borrow against alternative assets
Arch is a financial services company for the next generation, enabling individual investors to maximize their wealth by providing loans against their combined alternative assets.
I hope you enjoy, and as always, if you want to learn more about Bloom Growth Studio scales pipeline for B2B businesses, give us a shout here.
Stephanie Mertz, CTO and Founder of Eisen, Is Making Sure Your Fintech Assets Do Not Go to the State.

Stephanie Mertz, CTO and Founder, Eisen comes on the Pipeline Superheroes to discuss escheatment and what it means for the FinTech operator and consumer.
Escheatment refers to the process of turning custody of abandoned assets or accounts over to a state authority.
We have a wide-ranging conversation including the following topics:,
Leveraging partnerships to build out a serviceâprovider solution as well as business developmentBeing a technical founder and having to learn how to do âdoingâ before âbuildingâDetecting marketing pull within the fintech communityI hope you enjoy, and as always, if you wan...
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036 Low Code Road
Lin Guo, CEO and Founder of Passioncy, Is Using Generate AI to Optimize Video Workflow From Storyboard to Production

Lin Guo, CEO and Founder of Passioncy, comes on the Pipeline Superheroes podcast to describe his expertise in short videos from his experience at Facebook and growing up in China.
Passioncy is a AI native platform for the next generation short video advertising and e-commerce.
We cover:Â
The vision for the business and how they are changing e-commerce advertisingCombining the best in generative AI and content creativityCreating compelling early-adopter offersI hope you enjoy, and as always, if you want to learn more about Bloom Growth Studio scales pipeline for B2B b...
039 Rohit Agarwal, Co-CEO and Co-Founder of Sora Finance, Wants Every American to Get the Lowest Price for Their Debt

Rohit Agarwal, CEO and Founder of Sora Finance, comes on Pipeline Superheroes podcast to help explain the nuances of GTM in FinTech.
Sora Finance works with Financial Advisors and Employers to provide credit management as a service ensuring clients and employees always have the lowest possible cost of debt.Â
Top learnings:
GTM across a three-sided platform: marketing to individual debtholders, employers, and financial advisorsManaging industry headwinds like employee financial literacy investmentLessons from raising a round in a tough financial climateI hope you enjoy, and as always, if you want to learn mor...
038 Mark Josephson of Castiron on How to Create a Moment of âZenâ for Clients

Mark Josephson, Founder and CEO of Castiron, comes on the Pipeline Superheroes podcast to talk through his entrepreneurial journey in NYC and how his platform helps small businesses focus on making great food.
Castiron is a mission-driven e-commerce company that elevates how independent kitchen-based creators sell to their customers and provides them with resources and community to support their whole business.
In this episode we cover:
How the diversity of industry in NYC cross-polinates thoughts and impact entrepreneurshipHow to create a âmoment of zenâ for your clientsLeveraging content + community to scale marketing with a sust...033 Marc Rubner

Marc Rubner comes on the Pipeline Superheroes podcast to talk through his experience with more than 250,000 companies, organizations and institutions in over a dozen countries use the products he's launched, managed and marketed.
032 Cihan Fuat Atkin, CEO and Founder of XCINEX, is Breaking the Legacy Streaming Model

Really fascinating conversation with Cihan Fuat Atkin, CEO and Founder of XCINEX, on the Pipeline Superheroes Podcast.
Venue is a marketplace that allows content distributors and live artists to create campaigns, upload content or livestream it, set their own ticket prices, and regionalize the streams.
I hope you enjoy, and as always, if you want to learn more about Bloom Growth Studio scales pipeline for B2B businesses, give us a shout here.
031 Chris Vandersluis, CEO and Founder of HMS Software, and When to Pivot Your Business and Not Fall for Trends

Chris Vandersluis, CEO and Founder of HMS Software, comes on the Pipeline Superhero podcast.
HMS Software is a supplier of project management and timesheet systems and services. HMS is the publisher of TimeControl, a timesheet software system which is used by both Finance and Project Management.
We cover
Shift from professional services to his publisher product: a timesheet for project management and financeHow to know when to pivot your businessHow to invest internal resources in high-impact areasI hope you enjoy, and as always, if you want to learn more about Bloom...
030 Janis Vavere, CEO and co-founder of Trace.Space, and He Raised Pre-seed Round With Just a Deck, an Idea, and a Team of Founders

Janis Vavere, CEO and co-founder of Trace.Space, stops by the Pipeline Superheroes podcast to discuss his new venture and his experience leading outbound teams.
Trace.Space is a collaborative product development tool serving teams building the most innovative and complex integrated hardware + software systems.Â
We discuss:
How he raised pre-seed round with deck, idea, and teamA paradigm shift for product dev companiesEfficacy of cold outbound in salesI hope you enjoy, and as always, if you want to learn more about Bloom Growth Studio scales pipeline for B2B businesses, give u...
029 Ryan Janssen and Drew Goulart of Zenlytic Are Creating Business Intelligence You Can Talk To

Ryan Janssen and Drew Goulart of Zenlytic come on the show to talk all things marketing, growth, analytics, and much more.
Zenlytic is a business intelligence tool for commerce brands. We built it so all brands can finally have reliable, trustworthy, enterprise-grade intel.
In this episode, we cover:
how Zenlyics uses natural language to help people access and understand data in their businesses.The âhigh-touchâ sales modelHow to find acquisition channels to double-down onCome for the Business Intelligence talk, and stay for the impromptu (and unsolicited) movie opinions.
I hope...
028 Dan Mallin and Lucy Are Using AI to Help the Knowledge of Elite Organizations

Dan Mallin, Founder and CEO of Lucy, comes on with Keegan and Grant to discuss:
How to leverage the data of internally created documentsHow to create a platform where clients can add their own use cases: the art of the possibleKnowledge preservation with companies: what gets lost and whyI hope you enjoy, and as always, if you want to learn more about Bloom Growth Studio scales pipeline for B2B businesses, give us a shout here.
027 Chris Buetti, Founder and CEO of Lionize, How a Project for Interview Launched a VC Funded Business.

Chris Buetti, Founder and CEO of Lionize, How a Project for a Job Interview Launched a VC Funded Business
We cover the following topics and much more:
Nascence and future of B2B influencer marketing
How to leverage mutual connections to hack outbound sales dev
Great use case of sweepstakes as a lead magnet
I hope you enjoy, and as always, if you want to learn more about Bloom Growth Studio scales pipeline for B2B businesses, give us a shout here.
026 Nicholas Freund, Founder and CEO of Workstream.io, on Building a New Category â Data Knowledge Management and Empowering Analytics Teams

Nicholas Freund, Founder and CEO of Workstream.io comes on the Pipeline Superheroes podcast to discuss his new venture.
Workstreamâs mission is to empower every team to make better decisions.
Workstream unifies the workflow of complex, analytical projects allowing those teams to streamline collaboration, better orchestrate their projects, and power better business results.
We chat about
How to create a center for excellence in data and analyticsWhen a startup should invest in BI/analytics functionThe most underrated metric: that SaaS companies should measureÂI hope you enj...
025 Eddy Inserra Founder and CEO of ItsMyURLs, Is Using Authenticity to Compete in the SaaS World

Eddy Inserra Founder and CEO of ItsMyURLs, and pioneer of the link-in-bio movement, comes on the podcast to talk about the next significant development in the industry.
ItsMyURLs is an iOS and web application that connects people to all of your social network and app profiles.
We cover a wide range of topics, including:
Using link tracking to determine optimal marketing spendHow we launched the first QR code link to a social media companyFun fact: Why QR Codes look the way they doI hope you enjoy, and as always, if you...
024 Max Ostrove and Studiobox Are Creating Software to Make It Easier for Story Tellers to Create High Quality Video

Max Ostrove and Studiobox Are Creating Software to Make It Easier for Story Tellers to Create High Quality Video.
Max Ostrove, Founder and CEO of Studiobox, comes on the Pipeline Superheroes podcast to feature his new venture. Studiobox is hardware/software tool that enables studio-quality remote shoots for video professionals.
Learn more about the Studiobox mission here.
We talk about his entrepreneurial journey, and much more:
The businesses shift from hardware to softwareWhatâs worked from his GTM: Setting up a Referral and affiliate programDifferences in the entertainment and so...023 Mike True Is Using Probabilistic Attributional Models to Blitzscale DTC Brands

In this episode of Pipeline Superheroes, Grant and Keegan are joined by Michael True of Prescient AI.Â
Founded by Mike True and Cody Greco, Prescient AI is developing a marketing simulation and prediction platform with artificial intelligence-powered tools that help eCommerce and direct-to-consumer companies more accurately forecast demand and optimize marketing efforts to target their most valuable customers
In This Episode, Youâll Learn:
Limitations Of Pixel-Based Ad Platforms: Moving Beyond ClicksData-Driven Decision Making: Triple Whale As A Potential SolutionValuations In Venture Capital: Strategies And Lessons LearnedI hope you...
022 Taylor Berghane and Waldo Labs are Revolutionizing Recruiting with Automation and Machine Learning

Taylor Berghane, CEO and Founder of Waldo Labs, a SaaS recruiting solution with the mission to provide startups an affordable and effective all in one recruiting platform for hiring top talent
We cover a wide range of topics including:
The age-old question of software engineering recruitingCustom-building a outbounding solution to maximize the value of the clientsSuccessful partnerships with VC firmsI hope you enjoy, and as always, if you want to learn more about Bloom Growth Studio scales pipeline for B2B businesses, give us a shout here.
021 Greg Tapper and How to Use AI to Unlock Insights to Grow Your Business

Greg Tapper, CEO and Founder of PatternAI stops by the show to talk all things data, sales, AI, and much more!
PatternAI: Your own personal interactive robot. PatternAI provides data science as a service (DSaaS) through automated data pipelines and ML/AI in the cloud. Think of Pattern like, âAlexa for businessâ.
We cover:
- how to close more deals with sales data of videos and emails, outreach sequences.
- Personal GTM strategy: do relationships
- Which subject lines actually work, proven by data
I hope you enjo...
020 Shaowei Mao of Veloce and How Speed is Critical in Sales

Shaowei Mao, founder of Veloce, discusses his company's mission to provide a powerful and flexible CPQ (Configure Price Quote) solution for both big enterprise and small-to-medium businesses, competes with larger CPQ providers by solving problems they cannot solve and providing more powerful features at lower costs.Â
I hope you enjoy, and as always, if you want to learn more about Bloom Growth Studio scales pipeline for B2B businesses, give us a shout here.
019 Annie Tsai of Interact and How to Recession Proof Your B2B SaaS Revenue

Annie Tsai, a woman of many impressive hats: COO of Interact, Part-TIme partner at the House Fund, and Head of Community at Moms in Tech, comes on the Pipeline Superheroes podcast to discuss the concept of recession-proofing revenue in B2B SaaS companies.
We also discuss
importance of optimizing all aspects of the revenue cycle, including customer success, account management, support, self-service, and product.Her experience at Interact as a bootstrapped company that has focused on organic SEO and content marketing to drive growth. The value of building a community around a brand or product to c...018 Zachary Kromkowski Used Very Specific Content Marketing to Build the Right Narrative

How to rebuild a vertical saas product from bigger competitorsHow to change narrative around a market through very specific content marketing.Why to build a product advisory board to facilitate the progress of your vision.
017 Hadi Nahari of Cognomotiv Is Making Self-Driving Cars More Reliable

Hadi Nahari, founder and CEO of Cognomotiv, grew up in Iran where he developed a passion for reliability. He noticed that while people were enamored by the idea of self-driving cars, nobody was focusing on their reliability.Â
This inspired him to create Cognomotiv which is focused on validating the reliability of autonomous systems such as self-driving cars or drones. Hadi believes that humans have an illogical expectation for machines and software but at the same time they need validation because these algorithms lack casual understanding. His customer profile includes those who care about the health and performance o...
016 Adam Wysocki of Vitusvet Is Building DoorDash for Your Petâs Health

Adam Wysocki, CEO and engineering leader of VitusVet, comes on the podcast to discuss all things SaaS product dev and growth for a very unique product
VitusVet is on a mission to improve the health and well-being of all pets by creating digital products that make life better for veterinary practices and pet owners.Â
In this episode we cover:
How continuing education can be used as an effective marketing channelHow VitusVet signed massive partnerships with big pharmacy brandsWhat a âstickyâ client really is and how to find themI hope you enjoy, and a...
015 Kendall Kunz Shows How Finding the Right Niches is the Ultimate Growth Hack

Kendall Kunz, 5-time founder and CEO of Forms on Fire comes on the Pipeline Superheroes podcast to talk about his lessons from 5 start ups and how he's been able to build a single product, boot-strapped company that sells to Fortune 500 companies.
In this conversation, we cover:
How to leverage a successful niche to expand into new industriesHow do you enable your users to find 200 different use cases for your applicationHow to sell to massive logistics and food business like the largest provider of shell eggsI hope you enjoy, and as always, if you...
014 Christie Marchese Is Using IRL Community Marketing to Grow Her SaaS Platform

Kinema and CEO Christie Marchese are reinventing how movies are distributed, how filmmakers get paid, and how we have a shared experienceâeven digitally.
During Covid, Christie created an app that provides hosts with a cloud-based system to securely access a film from a producer or creator and tools to set up virtual chats and panels.
In this episode we cover:
Community-based marketingHow to build out a three (!) sided platformLessons from marketing and selling to the entertainment industryCheck them out here
I hope you enjoy, and as always, if yo...
013 Frederick Birchfield of Arena Eats and How to Sell to Entertainment Venues

Check out the Arena Eats App here: https://arenaeats.app/
I hope you enjoy, and as always, if you want to learn more about Bloom Growth Studio scales pipeline for B2B businesses, give us a shout here.
011 Doron Grinstein Believes the Cloud Is Your Oyster

In this episode of the Pipeline Superhero Podcast, we feature Doron Grinstein, CEO of Control Plane Corporation.
His mission is to virtualize the cloud: giving companies the freedom to mix-n-match services from different clouds as if all the clouds are one. Hence his motto - From many clouds, one.
I hope you enjoy, and as always, if you want to learn more about Bloom Growth Studio scales pipeline for B2B businesses, give us a shout here.
012 Raja Appachi is Creating a Spontaneous World

In this episode of the Pipeline Superhero Podcast, we feature Raja Appachi, CEO and Founder of DoWhistle.
I hope you enjoy, and as always, if you want to learn more about Bloom Growth Studio scales pipeline for B2B businesses, give us a shout here.
009 Frank Wander and How to Prevent Burnout for Yourself and Your Team

In this episode of the Pipeline Superhero Podcast, we feature Frank Wander, CEO and Founder of PeopleProductive.
His mission, after many years running large enterprises like Guardian, is to help companies most effectively use the time, talent and emotional energy of their people to produce financial results.
In this episode, we cover:
How to monitor a healthy team culture, in the same manner, businesses monitor systemsCreating an environment where people find their purposeEnsuring high-performers have influence in the business and feel heardI hope you enjoy, and as always...
008 Mirgen Hoxha Helps Entrepreneurs Build SaaS Products

In this episode of the Pipeline Superhero Podcast, we feature Mirgen Hoxha, CEO and Founder of Motomtech.Â
Their mission is to help SaaS founders build innovative products through their outsourced development.
I hope you enjoy, and as always, if you want to learn more about Bloom Growth Studio scales pipeline for B2B businesses, give us a shout here.
010 Rusty von Waldburgâs War Sales Stories From Early Saleforce, Square, Motive and More

In this episode of the Pipeline Superhero Podcast, we feature Rusty von Waldburg, Founder of Spoke Group.Â
Great lessons of selling for folks in SaaS organizations big and small, I really enjoyed the conversation and learned a lot about the history of some of the biggest brands in tech.
I hope you enjoy, and as always, if you want to learn more about Bloom Growth Studio scales pipeline for B2B businesses, give us a shout here.
005 Emmanuel Turlay (YC22) Is Making It Easier to Use ML Pipelines

In this episode of the Pipeline Superhero Podcast, we feature Emmanuel Turlay, CEO and Founder of Sematic.Â
Their mission to help companies automate, schedule, and clone pipelines at will with no code; to scale the business and the team out and focus on new models instead of babysitting old ones forever.
In this episode, we cover:
Building future-proof ML modelsConverting ML ideas to execution with less codeWhat Emmanuel learned from the YC experienceI hope you enjoy, and as always if you want to learn more about Bloom Growth Studio scales pipeline f...