In the Pit with Cody Schneider | Marketing | Growth | Startups
In the Pit shares what founders and marketers are seeing from the front lines. Join host Cody Schneider for personal brain dumps and conversations with business leaders to learn the strategies and tactics being used to acquire first customers, scale growth, and build thoroughbred marketing organizations. Listen down. Level up.
Vibe Coding Workflow: Ship Faster with This Product Requirement Document Workflow
Unlock the practical side of vibe coding and AI‑powered marketing automations with host Cody Schneider and guest CJ Zafir (CodeGuide.dev). If you’ve been flooded with posts about no‑code app builders but still wonder how people actually ship working products (and use them to drive revenue), this conversation is your blueprint.
CJ breaks down:
What “vibe coding” really means – from sophisticated AI‑assisted development in Cursor or Windsurf to chilled browser‑based tools like Replit, Bolt, V0, and Lovable.How to think like an AI‑native builder – using ChatGPT voice, Grok, and Perplexity to research, brainst...He Built a 1,000,000+ User Startup with ONLY 3 People and AI
Join me as I chat with Yoann Pavy, the growth mastermind behind AI Apply and ex-Deliveroo & Depop head of growth.
Timeline
 00:00 – AI tooling’s golden age (and why it’s overwhelming)
 00:31 – Introducing Yo, the “most gangster” consumer marketer I know
 00:45 – What you’ll learn: short‑form content, paid ads, automations
 01:23 – Sponsor: Talent Fiber makes offshore hiring effortless
 02:12 – Yo’s creative AI spotlight: VO3 videos & gorilla vlogs
 04:46 – Humans vs. AI avatars in paid videos (spoiler: humans still shine)
 07:20 – Building your creator pyramid with Sideshift & Shortimize
 10:00 – Automating code changes via “Jarvis” in Slack
 14:38 – Scaling organic conte...
50 ai agents are running this guy's business. no employees?
In this episode, Adam Silverman — co-founder & CEO of Agent Ops — dives deep into what “AI agents” actually are, why observability matters, and the very real marketing & growth automations companies are shipping today. From social-listening bots that draft Reddit replies to multi-agent pipelines that rebalance seven-figure ad budgets in real time, Adam lays out a practical playbook for founders, heads of growth, and non-technical operators who want to move from hype to hands-on results.
Guest socials
• LinkedIn: https://www.linkedin.com/in/adamsil
• 𝕏 / Twitter: https://x.com/AtomSilverman
• Company: https://agentops.ai
Timestamps
00...
the 100x marketer: combining vibe marketing, ai automation and custom tools to build a $6M ARR company
In this episode, Sandra Dajic, Head of Marketing at Chatbase, dives deep into the world of "vibe marketing"—a movement at the intersection of growth, automation, and AI tooling. She shares how she’s building AI-powered workflows to supercharge her marketing efforts, from automated ad competitor dashboards to visual content generation using GPT-4. With a background in both VC-backed and bootstrapped startups, Sandra outlines practical strategies for creating a marketing engine that feels like a team of 100—run by just one person.
Timestamps:
00:00 - Introduction: The 100x marketer and automation trend
01:40 - Sandra's AI-powered marketing workfl...
building a $10,000,000 ARR company with only paid ads
In this episode, I chat with Niels Klement (Head of Growth, Perspective) about how “app-feel” mobile funnels—with quiz questions, instant personalization, and 1-second load times—are crushing the old landing-page model. We dig into paid-ads math, creative iteration, and why a single 90-second video can double your business. Perfect for agencies, SaaS founders, and anyone chasing dollar-in → five-dollars-out predictability.
Timestamps
Building Digital Gravity: How Startups Create Mass and Momentum
In this episode, we’re joined by Jordan Mix, partner at Late Checkout, for an in-depth discussion on how startups can build a million-dollar brand in today’s hyper-competitive landscape. Jordan introduces the concept of digital gravity—a framework for creating “mass” on the internet that draws customers into your brand’s orbit. The conversation explores how companies can move beyond linear funnels and embrace orbit-based growth, where repeated brand interactions across multiple channels drive purchasing decisions.
Together, we break down actionable strategies for generating traction, including the smart use of AI agents, automation, and vibe marketing. Jordan share...
ai automation builds 100+ ads in 24hrs - research, creative, and data analytics
In this episode, I chat with Jonathan, a rapidly rising expert on Twitter known for building and scaling AI-driven marketing automations using tools like n8n and custom API integrations. We explore the practical realities of "vibe marketing" automation beyond hype, revealing how real-world workflows are being constructed today and why true expertise in marketing is essential for effective automation. Listeners will gain insights into automating audience research, creative production, and ad performance analysis at scale, as well as actionable tips for getting started and leveraging AI tools to 10x their output.
Timestamps
AI SEO Crash Course: Search Is Going to Answer Engines, You Need a Plan
In this episode, I chat with James Cadwallader, co-founder of Profound, about the rise of AI search engines and their impact on traditional search methods. We discuss how tools like ChatGPT and Perplexity are changing user behavior and referral traffic patterns. James shares insights on which companies benefit most from this trend and offers strategies for enhancing brand visibility in AI search results. We explore the importance of tracking bot traffic, creating targeted content, and optimizing metadata to align with AI models' preferences, highlighting the need for brands to adapt to this new digital landscape.
🎧 What You...
email newsletter playbook: how to drive 3,000 weekly clicks
In this episode, I sit down with Louis Shulman of Orbit Flows Marketing to dive deep into why a warmed email list is the single most valuable asset a brand can own. We explore how consistent, process-driven newsletters can drive thousands of targeted clicks weekly, share real-world examples and metrics, and unpack the exact frameworks, templates, and AI-powered workflows Louis uses to produce hundreds of newsletters a month for some of the world’s fastest-growing companies. Whether you’re resurrecting a dormant list or scaling a six-figure send, you’ll walk away with concrete steps to build, clean, and moneti...
cold email state of the union: how to send 2M emails a month to generate 1500 leads
In this episode, Nick Abraham, founder of cold email agency Leadbird, joins the show for a deep dive into what’s working right now in the fast-changing world of email marketing. With over 400 clients and millions of emails sent monthly, Nick shares tactical insights from the frontlines — from deliverability strategies to AI usage and cold calling.
The conversation covers the recent Apollo crackdown, the shift in data sourcing, and how agencies can safeguard infrastructure to avoid total shutdowns. Nick also unpacks the importance of validating your offer, tips for scaling cold outreach, and the resurrection of cold call...
AI is Replacing UGC Creators: 1 Click Makes 1,000 Ads
In this episode, Cody hosts Romain Torres, co-founder of ArcAds, to dive into the next evolution of paid advertising — using AI to generate and test thousands of ad creatives at scale. Romain shares the strategies behind ArcAds’ explosive success and how marketers can now use AI agents, automation, and avatars to unlock hyper-efficiency in ad performance. This episode is a masterclass in modern performance marketing for eCommerce, mobile apps, and agencies alike.
Timestamps:Â
00:00 – Why top e-commerce advertisers generate 1,000s of creatives
01:10 – The old UGC content model: $100K for 1,000 ad variations
01:57 – ArcAds and AI avatars explained
from no app downloads for 2 years, to 100,000 in 14 days. this is how to find the shorts template for your product
In this episode of In the Pit, we sit down with Laurent, co-founder of FocusTree — a productivity app for students — to break down how he leveraged short-form creator-led content to explode the app to 100,000 downloads in just 15 days.
Laurent shares the tactical, step-by-step breakdown of his viral growth playbook, from sourcing international creators to creating a gamified onboarding experience that hooks users. This is a masterclass in thinking media-first, product-second — and building sticky consumer apps in the TikTok era.
This episode is sponsored by TalentFiber.com — the best way to hire vetted offshore talent that wor...
100,000 app downloads from vibe coding and zero marketing spend
In this episode, Jack Friks, the creator of PostBridge, shares a fresh approach to product validation—building media before building the product. He explains how he used viral content strategies to grow his mobile app and later developed a B2B tool to automate content creation and scheduling. If you're a founder, marketer, or creator looking to maximize reach and validate product ideas, this episode is packed with insights!
🔥 Key Topics Covered:
âś… Why testing media virality before product development is crucial
✅ Jack’s journey: Learning to code and launching a SaaS business
âś… How organic marke...
using organic shorts to get $1 CPM on tiktok and IG reels
In this episode, Alex Heiden, co-founder of Get Payd, dives deep into the powerful world of marketing arbitrage and how brands can leverage short-form content to generate millions of views at a fraction of traditional advertising costs. With the rise of platforms like TikTok and Instagram Reels, Alex explains how brands can exploit the current "TikTokification" of content to build top-of-funnel awareness for B2B, prosumer, and consumer products alike.
He shares detailed strategies on running performance-based creator campaigns, optimizing CPMs (as low as $1 vs. $9 on traditional platforms), and structuring competitions that incentivize high-performing content creators. Plus...
Milliseconds Makes Millions: Slow Page Speed is Burning Your Ad Budget
In this episode, I chat with Lukas from The Nice Agency, a Shopify site speed optimization expert. They discuss why page speed optimization is one of the most overlooked yet impactful factors in improving return on ad spend (ROAS) and conversion rates for e-commerce businesses. Lukas shares insights from his agency’s experience, debunks common myths about automated page speed tools, and reveals the best technology stack for high-performance Shopify stores.
Key Topics Covered:
Why page speed optimization is a game changer for your e-commerce business.How bloated app stacks slow down your site and kill co...This Simple Ecom Funnel Increases AOV and ROAS by 3x
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Build 10,000+Â pages in days not months. Keyword research, page creation, and continuous conversion rate optimization. Go click the link man you'll be stoked you did.
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In this episode, we dive deep into funnel optimization with Sanjay, Head of Growth at Replo, a powerful landing page builder for e-commerce brands. Sanjay shares the most effective funnel structures, tactics, and landing page strategies that have been proven to increase conversions and maximize Return on Ad Spend (ROAS...
ai built prototypes: going from idea to mvp in under an hour
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Today, we're diving into the process of turning a product idea into reality using AI tools. My guest Jay, founder of Casper Studios, walks us through the workflow from initial concept to creating a product requirements document (PRD) and then generating a visual prototype. We discuss how AI is revolutionizing product development by allowing ideas to be rapidly transformed into mockups...
landing page masterclass: why your beautiful website is killing your startup growth
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Talent Fiber: Hire global talent for your growth marketing positions - https://talentfiber.com/
Let's dive into the pit and talk about one of the most overlooked things in growth marketing - copywriting. Today I have on my friend Jordan Mix from Late Checkout and we're gonna give you a masterclass on how to actually talk about the thing you're building and write well. Especially for those founders fresh out of Y Combinator who are...
Enterprise Sales Hack: How to Host $1,500 Dinners for $1M ARR
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Talent Fiber: Hire global talent for your growth marketing positions - https://talentfiber.com/
In this podcast episode, I discussed the challenges early-stage founders face in enterprise sales and how traditional marketing strategies often fall short. My guest, Colin, shared a unique solution: hosting intimate dinners with target customers to build relationships and generate leads. By spending just $1,500, founders can create a valuable networking opportunity that can lead to significant revenue growth.
We...
AI agents will replace marketing roles in 2025
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This episode I host my friend Grant, the founder of an AI automation agency that specializes in building marketing workflows for companies. We explore the concept of AI agents and how automation workflows serve as a bridge to developing these agents. Grant shares his insights on the definition of an agent, which he describes as a virtual employee that operates continuously...
ai automation agency: making $200,000 a month from building automated marketing workflows
In this episode, I chat with Michael Greenberg about AI automation in marketing services. We discuss building AI automation agencies, opportunities in productized services, and specific AI-powered marketing workflows. Michael shares insights on content creation strategies, including social media posts, podcasts, and virtual influencers.
We also explore the technical aspects of implementing AI systems and the business considerations for entrepreneurs in this space. Michael provides perspectives on the challenges of running an AI automation agency and balancing experimentation with focus in entrepreneurship.Â
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youtube scripting crash course - how to get 100,000+ views in videos for your business
In this episode, I chat with Bryan Ng, a script-writing pro who’s helped companies amass hundreds of thousands of views on YouTube. We cover everything from crafting thumbnails and titles to nailing the first 30 seconds of a video. Bryan shares insights on the power of long-form content, YouTube’s potential as a brand-building tool, and using it as a distribution channel.
We dive into actionable strategies like writing compelling scripts, delivering on your thumbnail’s promise, and identifying winning trends in your niche. Plus, we discuss the rise of in-house creators and the growing impact of super...
from zero to $20k mrr in 4 months: how 3 organic social posts built a viral app
In this episode, we chat with Desmond, co-founder of Rise App, who scaled his app to $20,000 in monthly recurring revenue in just four months through organic social media marketing. He shares insights on using short-form video content to drive user engagement, emphasizing the importance of relatable narratives that position the app as a solution to users' problems. Desmond explains how a single viral post can significantly enhance an account's visibility and distribution potential on platforms like Instagram and TikTok.
We also discuss the resurgence of consumer applications, particularly in the self-improvement niche, and the role of AI...
the truth about ai content: what's working and what's not
In this episode, Jacky Chou, SEO entrepreneur and founder of Indexsy, shares insights on various digital marketing strategies. Jacky particularly focuses on the power of Reddit for content distribution and link building. He discusses how companies can leverage Reddit to gain visibility, attract journalist attention, and generate backlinks.Â
He also touches on the concept of "parasite SEO," where marketers piggyback on high-authority websites to rank for competitive keywords. Our conversation then delves into the changing landscape of SEO, with Jacky highlighting the decline of traditional niche affiliate sites and the rise of e-commerce and SaaS companies in s...
tiktok shop crash course: the formula for $1,000,000 in sales in less than 90 days
In this episode, Mike Rama, founder of Brand Meets Creators, shares his insights on the rapidly growing TikTok Shop ecosystem. He discusses how brands are leveraging TikTok Shop to generate millions in revenue, with some going from zero to $1 million per month in just 8 weeks. Mike explains the importance of product selection, pricing strategy, and the need for a large network of affiliates (ideally 1,000+) to succeed on the platform.Â
He highlights the unique aspects of TikTok Shop, including its built-in affiliate system, the potential for viral content, and the significant halo effect on other sales channels. Mike a...
sliding into 861,000 DMs to convert twitter connections into cash
In this episode, Jaen Carrodine, co-founder of Drippi AI, shares his insights on the world of cold DMs and how his company has become a leading tool for automating outreach on Twitter. Drippi AI has sent over 800,000 DMs for its users, achieving impressive reply rates and generating significant revenue for clients, including a PR firm that booked over $128,000 in its first month using the service. Jaen emphasizes the importance of understanding customer needs, effective messaging strategies, and the potential of cold outreach for both B2B and B2C markets. Additionally, Jaen highlights the challenges of navigating platform guidelines...
this founder got to $7M ARR in under 2 years: here’s why Vanta is compliance theatre not real cybersecurity
In this episode, Bryan Onel, co-founder of Oneleet, discusses his journey from hacker to cybersecurity entrepreneur. Bryan shares insights on bootstrapping strategies within a venture-backed model, the importance of community-driven growth, and how to differentiate from competitors by being authentic and customer-focused. Bryan also discusses tactical approaches to leveraging testimonials, participating in relevant conversations, and calling out industry inadequacies to drive growth and establish Oneleet as a leading alternative to incumbent platforms like Vanta -- a strategy that helped grow Oneleet from zero to $7 million ARR in 20 months.Â
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closing $100,000 ARR saas deals with just linkedin shorts and a podcast
In this episode, I chat with Zach Wright from Reveal.ai, a B2B company specializing in market research and social listening. Zach shares insights on how he's leveraging short-form LinkedIn content to generate demand, achieving over 200,000 impressions in just 28 days with only 1,000 followers. We also discuss the power of podcasting as a content pillar, the importance of finding "content market fit," and strategies for turning product demonstrations into engaging social media content that resonates with your ideal customer profile (ICP).
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cold email crash course: sending 1.5M emails per month
In this episode, we chat with Nick Abraham, a cold email expert and the founder of LeapWord. Nick shared his insights on running a successful agency in the B2B lead gen space, sending over 1.5 million emails per month across his clients. We also discussed the importance of having a solid offer, the technical aspects of setting up cold email campaigns, and strategies for improving deliverability and response rates.Â
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Swell AI: Content Repurposing Powered by AI - https://www.swellai.com/
Drafthorse AI: AI-powered programmatic SEO for blog p...
best tactic I've ever seen for B2B demand generation is a podcast
In this episode we chat with Jon Chee from Excedr and went deep on how he's succeeding in the competitive biotech space. Jon shared how their podcast blew up to 40,000 monthly downloads in less than a year, transforming their business with inbound leads and partnership opportunities from billion-dollar companies.
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Swell AI: Content Repurposing Powered by AI - https://www.swellai.com/
Drafthorse AI: AI-powered programmatic SEO for blog posts - https://www.drafthorseai.com/
Landing Cat: AI-Powered Programmatic SEO for eCommerce - https://www.landingcat.com/
<...LinkedIn ads masterclass - he spends $1,000,000+ a month on LinkedIn and shares all
In the Pit Podcast with Cody Schneider
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Summary
In this episode, Will Martin from Founder Video discusses LinkedIn advertising strategies and the evolving landscape of B2B marketing. The conversation covers the effectiveness of thought leader ads, the importance of video content on LinkedIn, and innovative...
winners all had this in common... early employee at Andrew Wilkinson's venture studio Tiny shares all
In the Pit Podcast with Cody Schneider
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Summary
In this episode, Will Nelson discusses his experiences as an entrepreneur-in-residence at Tiny and his current venture, 64 Stories, which helps founders create social content. The conversation covers various strategies for B2B marketing, including the...
Interview Your Customers to Find Relatable Language for Ads | Putting B2B Influencers On Your Payroll
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Swell AI - https://www.swellai.com/
Content marketing powered by AI.Â
Turn audio or video into clips, blog posts newsletters and more. Build digital gravity and create more organic inbound. Sign up for free.
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Get guest appearances on podcasts. Done for you podcast research, reach out, and scheduling. Learn more at the link.Â
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Summary
In this episode, we dive into how today's di...
Laying growth tactics is actually how you grow companies | Getting to the tipping point where organic growth happens | Personal branding is the new way to get top talent
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Swell AI - https://www.swellai.com/
Content marketing powered by AI.Â
Turn audio or video into clips, blog posts newsletters and more. Build digital gravity and create more organic inbound. Sign up for free.
- AND -
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Get guest appearances on podcasts. Done for you podcast research, reach out, and scheduling. Learn more at the link.Â
Summary
Today I'm joined by my friend Koby Conrad - https://x.com/ko...
Zero to $20,000 MRR in 4 months with Only Influencer Marketing
My friend Yuval is here this week - https://twitter.com/yuvalsteuer
 He grew his new company KAPS from zero to $20,000 MRR in just four months. Their only marketing strategy is influencer marketing. We talk his whole process and also talk the basics of hiring offshore talent.
Cody's Links
https://twitter.com/codyschneiderxx
https://www.linkedin.com/in/codyxschneider/
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Swell AI
Content marketing powered by AI. Turn audio or video into clips, blog posts, newsletters and more. Make your c...
Site Speed Optimization Crash Course: How 1 second faster page load time increases conversion rate by 2x
This episode my homie Lucas is here who's a page speed optimization expert. We dive into how page speed optimization impacts activation, signups, and conversion rates, especially in the e-commerce space and self service saas space.Â
This is a crash course in page speed optimization and exposes the the scams and shady practices in the industry and what to look for as a business owner.
We talk about the importance of realistic expectations when it comes to site speed, the sneaky tactics some agencies use to boost performance scores, and the true metrics that matter f...
farcaster explained | building a company in decentralized social | content diversification to CYA | cody commits to direct mailing people to buy a house
Alright, so in this episode I chatted with Graham McBain, who's deep into the world of Farcaster and decentralized social media.Â
We talked about how Farcaster is trying to make decentralized social happen... again. lol
Big diff is it is actually getting traction. The Dune graphs for this thing are insane tbh. Graham is building a company in this space and knows his stuff. He's convinced me (well, sort of) honestly. Â
We also talk stories from his real estate days, like sending out thousands of postcards to target zip codes, then door-knocking asking to...
employee 8 at cameo | everything they learned about growth | how Cameo stayed cool | how to build viral loops with influencers
Cameo, the tech company that prioritized creators and celebrities, had a successful influencer marketing strategy. They understood the importance of building relationships with influencers and dedicated a significant portion of their team to talent outreach and support. They also leveraged user-generated content, such as reaction videos, to promote their platform and attract more users. This approach proved effective in the B2C space, and now there is a growing trend of B2B influencer marketing. Building owned media channels and leveraging AI tools can help companies establish their presence and reach their target audience more effectively. The future of...
The Power of Raw and Unedited Content | Leveraging Authenticity and Value | The Shift in Content Consumption
So, in this podcast episode, my co-host and I were discussing the power of creating raw and unedited content in today's digital landscape. We talked about how people are craving authenticity and are tired of the overly polished and edited versions of reality. We also touched on the idea of leveraging AI tools to automate content creation and distribution, such as using AI to create clips and repurpose existing content for different platforms. We discussed the importance of personal branding and how it can provide leverage and opportunities within an organization. Overall, we explored the evolving landscape of content...
wtf is a Chief Automation Officer | hiring zapier airtable AI experts to automate operations | content production automation tactics
Talk with my boy Grant about content marketing and automation. We discussed the power of AI in streamlining content workflows and how it can revolutionize various industries. One key takeaway is the ability to automate tasks like content creation, lead validation, and even sales outreach. By leveraging AI tools and platforms like Airtable, Zapier, and ChatGPT, businesses can save time, increase efficiency, and deliver high-quality content to their audience. It's an exciting time to be in the automation space, and I can't wait to see how it continues to evolve.
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