Freedom Entrepreneur Podcast | Online Business Tips, Business System Strategy, Marketing Training, Entrepreneur Mindset

Is your business missing a community element, or are you just afraid of becoming a professional babysitter?

For the freedom-seeking entrepreneur, the "Membership Model" is a double-edged sword. On one hand, you know it’s the golden ticket to recurring revenue and a stabilized bottom line. On the other, the thought of being tethered to a Slack channel or a weekly Zoom call for the next five years feels less like "entrepreneurial liberty" and more like a self-imposed prison sentence.

If you’ve been holding back because you don’t want to trade your time for a...

What does true freedom actually look like — and why do so many people reach their dream only to wonder "now what?" In this deeply moving episode, Lindsay sits down with Dr. Lise Janelle, peak performance coach and creator of the Heart Freedom Method, for a conversation that goes far beyond business strategy and straight into the heart of what it means to truly live.

Dr. Lise's journey began in chiropractic school, driven by a personal healing experience as a teenager. But after years of helping patients heal physically, she kept hitting the same wall — some people got bett...

If you've ever felt like you're working for the algorithm instead of for yourself, this episode is going to hit different. Right now, some of the biggest names in the creator space — people like Dan Koe, Justin Welsh, and Jay Clouse — are quietly moving their energy off social media and onto Substack. And everyday creators are following. In this episode, I'm breaking down the 5 real reasons this is happening, what these creators are actually building, and whether Substack is truly an "owned asset" — or just another platform we're renting. Spoiler: the answer is nuanced, and it matters for your busine...

What if the reason you keep hitting the same ceiling—over and over—isn't about your strategy, your work ethic, or your mindset? What if it's because you're trying to outthink a problem that lives in your body, not your brain?

In this raw, transformational episode, Lindsay sits down with Riana Melia, founder of Clear to Create Your Very Best Life and an identity architect who helps high-achieving women break through the invisible patterns keeping them stuck. Riana's story alone is worth the listen: married young, divorced young, moved across the country with her daughter and mom to s...

It's a sizzling topic online right now - What is the best way to make money online in 2026: Affiliate Marketing OR Digital Products?

In today's episode I add my take which is thinking differently than most. As a business consultant I think from the end rather than the beginning and after you listen to this episode you'll understand how to do that too.

Thinking this way helps to prevent burn out and it builds a more sustainable and scalable business that is a SELL-ABLE ASSET.

Affiliate marketing involves marketing other people's products for...

Visibility. It's the word every online entrepreneur knows they need—but most avoid like the plague. Should you show your face? What should you say? What if people judge you? What if you look too salesy? In this refreshingly honest episode, Lindsay sits down with Melanie Whittaker, founder of You Are Your Marketing and a PR coach living in Spain, to break down exactly how to show up, be seen, and stop overthinking the whole thing.

Melanie draws a brilliant distinction most people miss: marketing asks for the sale; PR tells your story. Think of them as tw...

What if the hardest climb in entrepreneurship isn't building revenue—it's learning to build a business you can actually enjoy while you're building it? In this raw, honest episode, Lindsay sits down with Drewbie Wilson, founder of Call the Damn Leads, to tackle the question most entrepreneurs avoid: Are you building a life, or are you just building a prison with better furniture?

Drewbie's journey is the wake-up call you didn't know you needed. After scaling a tech startup to $15 million in sales, earning a multi-six-figure salary, and checking every box society says equals success, his wife ha...

What's the difference between "niching down" and choosing a vertical? And why does it matter for your business growth? In this strategy-packed episode, Lindsay sits down with Jason Fishman, founder of Digital Niche Agency (DNA), to break down exactly how vertical specialization transformed his business—and how you can do the same.

Jason's journey started like most entrepreneurs: he was a generalist agency taking on anyone and everyone—apparel brands, automotive dealerships, retail stores, you name it. But being "one of a thousand marketing agencies" in Los Angeles meant competing with everyone for everything. The breakthrough came when...

What if the hardest-working version of you is actually the least valuable? In this deeply personal and tactical episode, Lindsay sits down with George Rivera, founder of the Buyback Time Formula, to unpack a truth most entrepreneurs avoid: you can scale without sacrificing your life—but only if you stop being the bottleneck.

George's story begins with missed basketball games, a father who was always working, and a deathbed promise that changed everything. When his dad told him, "Don't miss Leo's games. I missed too many of yours," George was already repeating the cycle—working 16-hour days, mana...

Does online marketing feel like the diet industry in the '90s right now? One week you're told THIS strategy is the secret to success. The next week, someone's claiming that same strategy is dead and you need to pivot immediately. It's exhausting, confusing, and honestly? It's keeping you stuck.

In this game-changing solo episode, Lindsay breaks down exactly why you're seeing so much conflicting advice—and more importantly, how to cut through the noise and choose the strategy that actually aligns with YOUR business and YOUR goals.

Here's the truth: there are two primary sc...

Wondering where to start your online business and how to make money online in 2026? This episode is the place to start.

We have covered a lot of changes and ideas to steer clear of, and today we break down the #1 best place to make money online in 2026.

What's the secret? YouTube! That's right. YouTube is the King of streaming platforms and they got there by supporting creators. That's not going away and instead it's getting better.

Today I cover

"I saw an email in my promotions box and it surprised me because I had engaged frequently with that company!" a friend mentioned at a recent networking function.

It's true, this is happening to our clients as well. Email discoverability rules have gotten stricter and it is effecting established businesses.

Step 1 - you must be using a domain email. An old fashion simple @gmail is not going to cut it anymore. Sadly, too many bad apples have ruined the bunch.

Step 2 - you must set up the DKIM and DMARC records. In today's...

Stop guessing. Start listening.

If you've ever built a course, service, or product that nobody bought... you know that sinking feeling. Months of work. Crickets when you launch.

The problem? You built BEFORE you validated.

In this episode, I'm breaking down the exact 48-hour validation process I use with clients to determine if an idea is worth building—before investing weeks or months of effort.

You'll discover:

✅ The Mohnish Pabrai story that reveals why listening (not pitching) is the secret to real validation

✅ The critical mindset shift: Inform...

What if your business could operate at a 90% profit margin?

Not someday. Not after years of grinding. Right now—with the technology already at your fingertips.

David Asarnow spent 17 years in corporate America, growing a $6-8M company into a $45M division. Then he built an all-digital portrait studio franchise to eight figures in five years. Now? He's helping entrepreneurs leverage AI to cut operating costs down to 10%.

His clients are downsizing teams—from six people down to one. Not because they're struggling, but because AI agents are doing the work that used to r...

"I know the secret to going viral on TikTok!"

"I make all my money on Instagram!"

"Buy my course and I'll teach you the algorithm hack!"

Stop. Just stop.

Lindsay's reading a book called Virality and guess what? There's no hidden secret. No insider algorithm hack. No magic formula that gurus are hiding from you.

This is Part 2 of "Weeding Out the Legit from the Shit"—and today we're calling out the false narratives about social media that keep you on a hamster wheel buying courses that promise instant re...

"We're spending $5,500 a month on marketing and getting nothing."

Behdad sat down with the business owner, pulled up the dashboards, and started digging. What he found? $3,500 spent for ONE lead one month. Three leads the next. The agency had promised results. The data said otherwise.

Worse? The client had no access to his Google My Business. No access to his Google Ads account. The agency was charging $500/month for two Google My Business posts—and wasn't even doing them.

Welcome to the marketing agency nightmare many business owners face.

Behdad Jamshidi is...

"I bought a course on making money with faceless content. It made no sense. Nothing's working. I can't afford another course. Somebody please tell me how to make this make sense."

Lindsay saw this message in a Facebook group and her heart broke. Because she knows exactly what's happening—and it's spreading like wildfire.

There's a "business opportunity" flooding social media right now. You've probably seen it: "I made $XXX dollars a day with this $27 PDF!" The websites all look the same. The copy is identical. The promise is irresistible: buy this one thing, post on...

Amanda Wittenborn was making $3,000-5,000 a month on Etsy—the first time in her marriage she'd ever had all the bills covered with money left over. She'd built the business from absolute broke (parking the car in debt at the front of the driveway so it couldn't be towed overnight) to finally breathing financially.

Then one morning, while still in the newborn fog with her third son, she got an email: copyright infringement flag. She'd respond later. A week went by (sleep deprivation is real), and Etsy shut down her account. Permanently.

Just like that, ye...

Pinterest isn't just recipes and wedding planning anymore. It's the secret weapon most online entrepreneurs are completely ignoring—and it could be the difference between struggling for traffic and waking up to sales you didn't have to hustle for.

Tarin LaRoux didn't set out to become a Pinterest strategist. She was looking for a way to build a homestead life on 10 acres in rural Texas while working from home with two newborns. She fell down a Pinterest rabbit hole searching for "laptop lifestyle on acreage" solutions—and discovered something most business owners miss entirely.

The plat...

Let's face it, you're busy! Spending hours and hours figuring out how to build a profitable digital product business is intimidating and overwhelming.

And you don't have time to waste on hours of trial and error.

You need the most efficient path to profit.

In today's episode I break down 5 steps to building online income using digital products and the most efficient path to success, based on 20 hours of deep dive research.

If you've been confused and wondering how the heck this online business thing works here's a secret...

...

What if you could buy a money-making website for under $1,000, fix it up with AI, and watch it generate cash while you sleep?

Matt Raad and his wife Liz started as zoology students studying red kangaroos in Australia. They thought being zoologists would give them freedom. They were wrong. Government jobs, constant money scrambling, zero freedom.

So they quit completely and bought their first business—a small manufacturing company. They made every mistake possible. Got the wrong advice. Nearly went broke. But they learned something crucial: how to do proper due diligence on businesses.

...

Most 13-year-olds are playing video games. Lance Cayko was learning the multiplier—the business concept that would shape his entire entrepreneurial journey.

When Lance told his dad he was quitting the family sugar beet farm after one week (couldn't stand the mosquitoes or the work), he made a call that changed everything: "Hey Bruce, I'll do whatever. I'll pick up garbage. Just let me work construction."

Bruce hired him as a gopher at $7.25/hour. Halfway through that summer, Bruce pulled Lance aside and asked: "What do you think I'm charging the clients?" Lance guessed $7.25. Bruce la...

Four months ago, this podcast was ranked in the top 5% globally on Listen Notes. Today? Top 3%. Out of 3.3 million podcasts worldwide.

And honestly? I didn't even set out to do it.

In August 2025, I reignited this podcast after stepping away from my solar company. I had no ranking goals, no growth strategy—just a commitment to show up consistently and share value. But what happened next surprised me.

In this episode, I'm pulling back the curtain on exactly what moved the needle:

What I Did (Without Realizing It Would Work):

...

Sometimes the biggest breakthroughs come disguised as detours.

A year ago, Lindsay was all-in on a solar company—building a membership, launching a YouTube channel, hiring team members, managing inventory. The podcast sat on the back burner. Her personal coaching business was paused. She was intensely focused on what seemed like the right path forward.

Then May happened. Her business partner's father got sick. By August, they'd sold the company. And in that space between what was and what's next, something shifted.

Sitting in her recliner post-county fair (because yes, entrepreneurship sometimes includes ra...

What if everything you think you know about freedom is wrong?

Most entrepreneurs chase "freedom" by building businesses around passive income, laptop lifestyles, and financial independence. But what happens when you achieve all that and still feel trapped, burned out, and misaligned?

Meet Krystal Eicher and Wendy Guth, founders of Serendipitous Rebel and former military spouses who built successful travel businesses that checked every logical box—flexible schedules, good income, work-from-anywhere freedom. There was just one problem: they were miserable.

In this raw and inspiring conversation, Krystal and Wendy reveal:

The Id...

The rules changed. And most entrepreneurs don't even realize it yet.

While you're busy following guru tactics—"start a podcast," "grow your YouTube," "hack Instagram"—AI is replacing entire industries. Website designers, social media managers, copywriters, graphic designers, coaches. All getting replaced by $20/month AI subscriptions.

Here's the uncomfortable truth: Most people don't care about "human connection" when they can get "good enough" for cheap.

But there's ONE thing AI can't touch. And it's your only hope.

In August 2024, I relaunched my coaching business with confidence. Instead, I hit a wall. Peop...

Join the free Facebook Community! Connect, Learn, Grow, Build https://www.facebook.com/groups/freedomentrepreneurcommunity

What if the secret to your business breakthrough has nothing to do with strategy, marketing, or hustle—and everything to do with discovering who you really are?

Most entrepreneurs are stuck in a cycle: operating in their assigned roles, chasing titles, projecting confidence they don't feel, and showing up with "needy energy" trying to scoop in customers. They're DOING life instead of BEING themselves. And it's exhausting.

Today's guest, Randall Thames—author of Rise to the Role and foun...

I started this podcast in 2020. I've been in 'learning mode' for 5 years and now it is time to move into building mode. Are you with me?

Join the Freedom Entrepreneur Online Business Community and connect with me on Substack so we can build our dream lifestyle together - fueled by monthly recurring revenue powered by digital assets.

In today's episode, I break down what it was like when I had a burning desire to move to a log cabin in the woods.

Hot take incoming: Passive income is NOT the ultimate wealth builder for digital entrepreneurs. And yes, I know every real estate investor just cringed reading that sentence.

But before you blow up the comments, hear me out.

I've been in the online business trenches for years—podcasting, interviewing experts, experimenting with every "passive income" strategy under the sun. And here's what I've learned: the term "passive income" has become a misleading buzzword that keeps entrepreneurs stuck in an exhausting hustle cycle.

Think about it: You sell a $500 course? Great. Now go find another cu...

Five days. That's how close Sonya Corkery came to losing everything.

After nearly two decades building multiple businesses in Australia—including a thriving electrical consulting company—Sonya and her husband watched three major clients fold in just three months during COVID. The damage? Nearly a million dollars in lost net profit. Gone. Overnight.

With only five days of operating funds left and suppliers waiting to be paid, most business owners would've filed bankruptcy and walked away. But Sonya made a different choice—one that would test every ounce of her financial expertise, resilience, and purpose.

I...

Sometimes the posts you're most embarrassed about are the ones that blow up. And that's exactly what happened when I posted a video of myself hauling 100-pound horse panels with what looked like a massive poop stain on my pants.

4,300+ views on Instagram. Over 4,000 on Facebook. And I almost didn't post it.

Welcome to my brutally honest social media experiment update—where I'm testing everything Austin Armstrong teaches in his book Virality and sharing the raw, unfiltered results with you in real-time.

Here's what I've learned after 6 weeks of posting 7-10 times daily on F...

What if the very nature of your business model is capping your wealth potential—and you don't even realize it?

If you're a coach, freelancer, consultant, or any service provider trading time for money, this episode might be the most important 15 minutes you listen to all year.

Inspired by a powerful teaching from Myron Golden, host Lindsay Sutherland breaks down why service-based businesses have a built-in wealth ceiling—and more importantly, how to break through it with product innovation.

Here's the hard truth: If you started a service-based business, you've already limited your poten...

What if everything you thought you knew about going viral was wrong? And what if the secret wasn't talent, luck, or even being "camera ready

Welcome back returning guest Austin Armstrong, founder of Syllaby, author of the new book Virality, and the guy who's cracked the code on going viral across every major platform—TikTok, YouTube, Instagram, and Facebook where he's seeing his best results yet.

But Austin's story doesn't start with algorithms and AI tools. It starts on MySpace when he was just 14 years old, seeking validation online after his parents' divorce, accidentally stumbling int...

If you're a coach, freelancer, consultant, or VA still trading hours for dollars, what I'm about to share will either save your business or confirm your worst fears.

Yesterday, I spoke with a business owner who downsized his team from 6 people to 2. Not because revenue dropped—but because AI made 5 positions obsolete. And this isn't an outlier. This is the new normal.

But here's what really should terrify you: Established coaches are now launching AI versions of themselves. David Graham just released David.ai—an AI tool that delivers his entire coaching methodology for $20/month. 24/7 acce...

What if the secret to recession-proofing your business isn't about having all the answers—but about listening to the right questions?

Join host Lindsay Sutherland in this powerful conversation with Adam Torres, founder of Mission Matters and prolific podcaster who's conducted over 6,000 interviews. Adam shares his unconventional journey from managing nearly $200 million as a financial advisor to building a media empire—all by doing one thing exceptionally well: listening.

In this episode, discover:

Struggling to keep up with content creation? Feeling overwhelmed by the demand to post 5+ times daily on social media? You're not alone—and there's a smarter way to do it.

In this high-value episode, host and business mentor Lindsay Sutherland breaks down her exact 7-step system for creating 25-35 pieces of content per week without burning out. Learn how to transform one long-form piece of content (podcast, YouTube video, or blog post) into weeks' worth of engaging social media posts.

You'll discover:

Feeling burned out from one-on-one coaching? Ready to scale without sacrificing the personal touch your clients love? This episode is your roadmap to transitioning from trading time for money to creating sustainable group coaching programs.

Join host Lindsay Sutherland in conversation with Amy Lenius, Director of Group Coaching at Next Level University, as they dive deep into the art and strategy of building successful group coaching programs. Amy shares her unique journey from solo entrepreneur to intrapreneur, revealing how she combined her expertise in women's health with personal development to create transformative group experiences.

In...

Dive deeper into your product ladder strategy from a fresh perspective! In this episode, host and business mentor Lindsay Sutherland breaks down the four essential tiers every online business needs to build a sustainable revenue model.

Learn how to strategically create products that move customers through your sales funnel—from attracting attention with the perfect lead magnet, to building trust with low-cost offers, delivering transformation through your core offering, and fostering long-term relationships with recurring revenue products.

Lindsay also reveals when and why you might need a fifth "gap" product, plus shares practical insights for en...

Feeling overwhelmed and on the verge of collapse? That moment when you find yourself saying "something's got to give" or "something's got to change" isn't a breakdown—it's actually a breakthrough waiting to happen.

In this episode, I dive into the hidden meaning behind this familiar frustration that so many entrepreneurs experience, especially during the hectic holiday season. If you've ever felt the mounting pressure of juggling your business, family obligations, financial stress, and planning for the future all at once, this episode is for you.

I share why this intense feeling of frustration is ac...

Most entrepreneurs start their business for one reason:

Freedom.

Freedom to spend more time with their kids. Freedom to build wealth. Freedom to design a life they actually want to live.

But somewhere along the way, the business becomes a mistress.

It sits in the corner, quietly demanding attention while your family waits for scraps of your time and energy.

Chaz Wolfe refused to let that happen.

Raised by a single mom, Chaz learned grit, work ethic, and that no one was coming to save him. By 25...