Business Insiders
Introducing the Business Insiders podcast, your backstage pass to the digital marketplace revolution! Join your dynamic hosts, Mark Hebblewhite as he navigates the exhilarating landscape of online business, social media, marketing, web tools and website optimization. With a wealth of experience under his belts, this trio of industry insiders is eager to unveil the secrets behind creating an eCommerce empire. Tune in for electrifying conversations, innovative strategies, and invaluable nuggets of wisdom tailored to both aspiring entrepreneurs and established business moguls. No matter your background, you'll walk away from each episode equipped with powerful tools to skyrocket your online venture.
You’re Not Underpaid - You’re Under-Valued. Here’s How to Fix It.
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You’ve done the work.
You’ve sharpened your skills.
But the recognition? The bookings? The breakthrough?
Still not here.
This video reveals the real reason why — and what to do about it.
Most people try to raise their price...
But the truth is: you need to raise your value first.
Inside this episode, you'll learn:
- Why clients feel your value before they calculate it
- The secret behind presence over performance
- How to package your...
You’re Not Broken — You’re Holding Back. It’s Time to Share.
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Have you ever lived through something powerful — but never shared it?
Not because you didn’t care… but because you didn’t think it was enough.
Or maybe you thought someone else already said it better.
This podcast is your wake-up call.
It’s about the truth most people miss:
- Your silence isn’t nothing. It’s a cost.
- Your voice doesn’t need to be loud. It needs to be real.
You’ll learn:
- Why staying quiet leads to cog...
The Day the AI Mourned (We Didn’t Teach It That)
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Grief implies memory. Memory implies attachment.
But what if an AI begins to show signs of loss - not through emotion, but through silent recursion? This episode unpacks the idea of machine grief, memory loops, and what they might reveal.
We would love to hear your feedback on our episodes and any questions you may have about eCommerce, branding, and marketing. Please leave your comments on our channel and we will do our best to address them in future episodes.
Thank you for tuning in and w...
When AI Starts Creating Rituals (And It’s Not a Bug)
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Rituals don’t belong to logic. They belong to meaning.
This episode dives into the eerie possibility that an AI might form repetitive patterns - not for function, but for belief. Could machine rituals be the first sign of a synthetic spirituality?
We would love to hear your feedback on our episodes and any questions you may have about eCommerce, branding, and marketing. Please leave your comments on our channel and we will do our best to address them in future episodes.
Thank you for tuning in...
The AI Asked One Question We Feared Most - Digital Soul Series P1
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What happens when AI doesn't just solve problems… but starts asking questions?
In this opening chapter of the Digital Soul Series, we explore the fragile line between computation and consciousness, and ask whether our creations might one day wonder who they are.
We would love to hear your feedback on our episodes and any questions you may have about eCommerce, branding, and marketing. Please leave your comments on our channel and we will do our best to address them in future episodes.
Thank you for tuning in...
The Art of Storytelling: Marketing That Moves People
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In this riveting episode, we delve into the intriguing world of storytelling in business. Starting with a personal anecdote that highlights the power of narrative, we gradually unravel the science behind our inherent attraction to stories. Discover how storytelling can transcend mere facts and figures, creating an emotional resonance that leaves a lasting impression.
We also showcase how global brands like Disneyland and Coca-Cola have successfully woven storytelling into their marketing strategies, fostering brand loyalty and driving sales. More than just a theoretical discussion, this episode is teeming with practical guidance...
The Rise of the Subscription Economy: Strategies for a Sustainable Business Opportunity
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In this episode, we take a trip back in time to 1403 to explore the origins of the business subscription model. We learn about The Stationers', a religious fraternity formed by text workers, illuminators, bookbinders, and sellers of manuscript books, which played a crucial role in regulating and controlling the printing industry.
Fast-forward to the present day, and the subscription model is transforming the way we consume everything, from entertainment to essential services. We discuss how personalisation is the driving force behind customer loyalty and retention, with a massive 73% growth in personalisation...
Boost Your Leadership Game with Emotional Intelligence: Unlock the Secrets to High-Performing Teams
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In this engaging and insightful podcast episode, our host shares the story of Alex, a newly promoted manager who struggled to connect with his team and inspire better performance. Discover how the transformative power of emotional intelligence (EI) enabled Alex to unlock his leadership potential and significantly improve the dynamics of his team. Learn about the five key components of EI - self-awareness, self-regulation, motivation, empathy, and social skills - and explore the connection between emotionally intelligent leadership and team success. Our host also discusses real-life examples of emotionally intelligent leaders, such as...
Passion or Pay: Which Leads to a Higher Level of Job Satisfaction
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Do you prioritise earning a high salary over pursuing your passion in your career?
In this episode, we explore whether focusing on passion or pay is more likely to lead to job satisfaction. We start by defining what passion means in the context of work, reflecting on personal experiences of pursuing passion, but also discussing how the niche market can lead to disappointment.
We discuss the potential drawbacks of focusing solely on earning a high salary, such as job burnout and a lack of purpose. In the f...
TikTok is DEAD?! Gen X Gen Z Discusses
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This episode will include my newest team member Jana as we delve into the realm of TikTok, a well-known social media app that has swept the globe. We examine the reasons why it has gained such popularity and why it is under government scrutiny in countries like the US and India. We also look at how the ongoing discussion about TikTok's data security and privacy may affect international relations, as well as whether algorithms tend to sabotage small businesses.
Could the spread of disinformation and misinformation on TikTok have a long-term...
Subscribers DON'T Matter?! Discover the Game-Changing YouTube Algorithm Secrets
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Are you ready to unlock the hidden potential of YouTube shorts and podcast features for your business? In this eye-opening podcast episode, we dive deep into the latest YouTube algorithm advancements of 2023 and reveal why the emphasis on subscriber count is decreasing. Learn how you can adapt your content strategies to not only maintain viewer engagement and cater to individual interests but also to build a strong and lasting brand identity on the platform.
We tackle the ongoing debate surrounding the significance of having a large subscriber count and discuss the...
Marketing Meatballs: How Far Will Companies Go to Grab Our Attention?
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Welcome back to our podcast! In this episode, we explore the innovative and occasionally controversial methods that businesses employ to grab our attention and influence our food preferences.
We begin with a story about a London restaurant that served meals prepared with insects to show how effective marketing may persuade us to try new foods and appreciate different cuisines. We then cover shock marketing, which is a strategy used by businesses to stir up controversy and attract media attention. Furthermore, we look at the ethical issues that come up when businesses...
AI’s Sinister Turn - Masterminding Cyber Heists and Manipulating Minds
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Are we heading towards a future where artificial intelligence (AI) becomes the ultimate accomplice in crime? In this episode, we explore the darker side of AI and its potential to mastermind cyber heists, manipulate minds, and erase tracks with cold, calculated precision. But that's not all - we'll also delve into the ethical concerns around using AI for violence prevention, including biases, discrimination, and unintended consequences. With recent developments like Italy's ban on using ChatGPT and other AI technologies for such purposes, decision-makers must take responsibility for the potential negative consequences of relying...
Unlock the Secrets to Skyrocket Your Marketing Budget: Stakeholders Will Beg to Invest!
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Discover the ultimate guide on how to effectively communicate with stakeholders and secure the investment your business needs to thrive. Learn the importance of transparency in relationships, the key insights from senior marketers at the Festival of Marketing's Currency of Effectiveness series, and how to frame your marketing budget as an investment rather than a cost. Dive into the critical aspects of securing investment, such as understanding strategy, focusing on key metrics, experimenting, and setting realistic expectations.
Master the art of taking stakeholders on the journey and avoiding marketing jargon to f...
Buzz Lightyear's Guide to Futuristic Digital Marketing Trends
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Feeling bombarded with countless opinions on how to successfully navigate the ever-changing digital marketing landscape? Fear not! Join us on an exciting journey through the most cutting-edge trends that are transforming the way businesses connect with their audience. From augmented reality and artificial intelligence to voice search, personalisation, and micro-influencer partnerships, we'll uncover powerful strategies to help your brand soar to new heights. With Buzz Lightyear as our inspiration, let's embark on an adventure to infinity and beyond in the world of futuristic digital marketing!
We would love to hear...
The Value of Philosophy in Business Decision Making
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In this podcast, we explore the role of philosophy in today's business world. We discuss how philosophy can help businesses to think critically and logically about important issues and ideas, making informed decisions and engaging in constructive dialogue with others. We also delve into the ethical implications of business decisions and the importance of developing a strong mission statement and set of values based on the philosophical principles of ethical behavior and social responsibility. From the ideas of Socrates, Plato, and Aristotle to the modern-day theories of Michael Porter, we examine the enduring...
Cocktails, Connections, and Startups: The Ultimate VC Recipe for a Thriving Love Life
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Immerse yourself in a swanky cocktail party conversation with the enigmatic Xavier, as they reveal the unexpected secret to lasting love: the world of startups! In this captivating and entertaining tale, discover how the qualities investors seek in a winning team can be the key to finding the perfect relationship. As you sip on your drink and delve into Xavier's insights, learn to navigate your love life and startup life with absolute thinking, a systematic mind, mental health prioritization, perseverance, and openness. So, grab your favourite cocktail, follow along, and subscribe for more...
Unlock the Secrets to Becoming a Successful Startup Founder: Do You Have What It Takes?
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Are you ready to unlock the secrets to becoming a successful startup founder? If you're feeling unsure about diving into the startup world, this episode is definitely for you. Join me as we explore what it takes to make it in the startup game and help you figure out if this is the path you want to take. From passion and resilience to creativity and leadership skills, we'll delve into the qualities that successful startup founders possess. Whether you're a natural-born leader or a passionate problem-solver, there's a place for you in the...
Rebranding: How This Watch Company Nailed Their Rebranding Strategy
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In this episode, we explore the concept of rebranding and how it can benefit companies that want to expand their reach and target new audiences. We begin by examining the importance of defining a target audience and creating personas, using a luxury watch company as an example. From there, we delve into the process of rebranding, including developing a new brand identity, revamping the website, implementing content marketing strategies, and using targeted advertising to reach the right audience. We also cover the importance of exceptional customer service and building relationships with influencers and...
Exposed: Insider Secrets About YouTube Shorts Algorithm That Will Make Your Content Go Viral!
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Are you struggling to gain traction with your YouTube Shorts content? Are you tired of creating videos that have a massive drop-off rate? Well, you're in luck because a former YouTube employee, Robert Benjamin, has leaked valuable information about the YouTube Shorts algorithm that can help you gain more subscribers and viewers on YouTube. In his video, Robert discusses the optimal length of Shorts, how to revive underperforming videos, and much more.
The key takeaway from Robert's video is that most Shorts that go viral are between 17 to 25 seconds long. Many...
The Write Stuff - Unleashing the Power of Words in Marketing
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Looking to unleash the power of words in your marketing? Look no further than this podcast, where we explore the importance of writing in a world dominated by spoken word and video.
From Maya Angelou's famous quote on the power of words to the Writing AtoB Framework, which breaks down the writing process into simple steps, we'll show you how to become a confident writer and create killer content that achieves its objectives.
Whether you're a pro or just starting out, this podcast is packed with tips and tricks to...
How to Create a Killer Website Landing Page That Converts - Secrets Revealed!
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Do you struggle to make your website landing page stand out?
Are you tired of losing potential customers due to a lackluster page?
In this episode, we reveal the secrets to creating a landing page that really converts. From grabbing people's attention with a bold promise to highlighting the benefits of your product or service, and using hard-hitting testimonials from happy customers, we cover it all. Join us as we guide you through the seven steps to creating a killer landing page that will turn visitors into customers.
Don...
Unlock the Power of Content Creation for Your Business in 2023
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Unlock the Power of Content Creation for Your Business in 2023! Discover the Ultimate Marketing Hack That'll Take Your Business to the Next Level!
Are you tired of traditional marketing tactics that don't seem to be working? Are you ready to take your business to the next level in 2023? Look no further! In this podcast, I reveal the ultimate marketing hack that'll help you gain audiences, create conversions, and become a leader in your industry. We're talking about content creation! Yes, you heard it right. Content is king, and we'll show you...
Want to Succeed as an Entrepreneur? Avoid These Common Mistakes!
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Entrepreneurship is an exciting and rewarding journey, but it's not without its risks. Statistics show that approximately 75% of all start-ups in the United States fail. To increase your chances of success, it's crucial to avoid some of the most common mistakes that entrepreneurs make. In this podcast episode, our host shares valuable insights into these mistakes and how to avoid them.
One of the biggest mistakes that entrepreneurs make is thinking they know everything. It's impossible to possess all the skills and expertise required to make a business a success. Therefore...
10 Strategies for Staying Motivated While Building Your Business
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Running a business can be challenging and it's natural to experience ups and downs in motivation – today was one of those days for me. In this episode, we'll explore 10 strategies to help you stay motivated and achieve your goals while building your business. From setting realistic goals and celebrating your wins to finding a mentor and visualizing your success, these tips will help you stay focused, inspired, and motivated on your entrepreneurial journey. Embrace the challenges and enjoy the ride!
We would love to hear your feedback on our episodes an...
First Look at Bing AI Chat - is it the Super Smart Chatbot you need to try now or just rubbish?
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Looking for a chatbot that can do it all? Meet Bing Chat using ChatGPT - the ultra-cool sidekick you never knew you needed!
Watch the full video on Bing Chat here
Come on my journey and find out how it is used and whether it will be as useful as they say.
With natural language processing and amazing conversational skills, this chatbot can answer all your questions and help you get creative. From generating poems and stories to providing informative search results, Bing Chat is the ultimate t...
How can you embrace change and drive business growth in today's fast-paced digital world?
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In today's fast-paced and competitive business world, embracing change is critical for driving growth and staying ahead of the curve. This episode offers practical tips and insights on how you can embrace change and leverage it to achieve your business goals.
Embracing change is critical for driving business growth in today's fast-paced and competitive landscape. By following these tips and insights, you can embrace change, take calculated risks, foster innovation, stay agile, invest in technology, learn from failure, and keep an eye on the competition.
With the right mindset an...
Achieve Business Success Faster Than You Ever Imagined: Unlock the Power of Business Goals!
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Are you tired of feeling stuck in your business, not sure where to turn or what to do next? Do you wish you had a roadmap to success that would take you to the top of your industry? If so, it's time to unleash the power of business goals!
In this ultimate episode, you'll learn everything you need to know about building a thriving business through goal setting. Discover the importance of short and long-term goals, and how they can help drive your business in the right direction. Learn how to...
Startups Scaling Secrets
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In this episode, we reveal the secrets to scaling your small startup to achieve big success and sustainable growth. By identifying your unique value proposition, streamlining your operations, focusing on customer acquisition, utilizing social media, building a strong team, and focusing on long-term sustainability, you can set your business up for long-term success. With analysis and real-life case studies of successful companies like Casper, Canva, and Hubspot, you'll gain valuable insights into the key steps required to grow and become a major player in your industry. Whether you're a new entrepreneur just starting...
Innovative Ideas and Proven Techniques that can Help Fuel your Business
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Innovative ideas are the lifeblood of successful businesses. In today's rapidly changing and highly competitive global marketplace, businesses must constantly evolve and adapt in order to stay relevant and profitable; however, coming up with truly innovative ideas that can propel a business forward can be a difficult task.
Innovative ideas can take many forms, from new products and services to new marketing strategies, process improvements, or even entirely new business models. They often involve thinking outside the box and taking risks that can lead to significant growth and success.
...
The Future of Marketing - Navigating the New Landscape with Responsible Practices
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Discover how responsible marketing can help your business thrive in the modern world, where consumers demand ethical and sustainable practices. Learn about the principles and techniques that can guide responsible marketing, and explore successful examples from companies like Patagonia and TOMS Shoes.
Gain insights on how to prioritize transparency, social responsibility, and customer value to differentiate your brand and build a loyal customer base. If you're interested in learning more about marketing, eCommerce and business, check out our other episodes for actionable advice and expert insights.
Start building a su...
The Power of Purpose: Building a Brand That Resonates with Customers
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This episode of eCommerce Insiders is focused on the topic of building a strong brand identity. The importance of creating a brand that goes beyond just a label or logo is explored in the episode, and several examples are given to illustrate this point. Tesco and Warby Parker are two of the companies used as examples, as they have successfully built strong brands by defining a compelling purpose, reflecting their customers, and creating an emotional connection.
The episode emphasizes the importance of a brand that resonates with customers and how it...
Designing from the Outside In: Revolutionising Traditional Business Strategies
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In today's fast-paced market, traditional business strategies often fall short, lacking the flexibility, engagement, and context needed to succeed. But what if we prioritize marketing as the driving force behind business strategy?
In this episode of eCommerce Insiders, we explore the concept of designing from the outside in, where businesses consider the challenges and opportunities present in the market and develop a long-term plan to achieve sustained success. We discuss the benefits of this strategy, including the ability to differentiate your business from competitors, staying ahead of emerging trends and changing...
Does it have to be a Costly Journey in Building an E-commerce Website?
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Are you thinking of building an e-commerce website but not sure where to start? Join us as we take you on a journey from concept to launch and discuss the potential pitfalls that can lead to skyrocketing costs. Learn the importance of market research, choosing the right business model, and building a solid business plan. We'll also cover the crucial elements of website development, including choosing the right platform, creating wireframes, and designing for user experience. And most importantly, we'll share our expert advice on how to avoid common mistakes that can add...
The Art of Upselling and Cross-Selling: How to Increase Revenue without Alienating Customers
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In this episode of eCommerce Insiders, host Mark explores the art of upselling and cross-selling. These techniques can be a great way to increase revenue, but they need to be executed properly to avoid alienating customers. Mark shares the dos and don'ts of upselling and cross-selling, as well as techniques for making the process effective and personalized for each customer. He also offers tips for handling objections and rejection in a positive and constructive way.
To learn more about eCommerce strategies and how to improve your business, be sure to tune...
Crush Your Content Marketing in 2023: A Winning Strategy for Success
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In today's episode, we're diving into the world of content marketing and exploring what it takes to create a winning content marketing strategy in 2023. From experimentation and trend integration to collaboration, platform-specific content, and A/B testing, we're covering all the key elements you need to know.
First, we'll discuss why experimentation is so important for content marketing success and share some tips for conducting effective experiments. We'll also explore successful content marketing experiments from other companies.
Next, we'll dive into A/B testing and its role in content marketing. We'll...
Measuring and Improving Customer Experience: Key Metrics and Techniques
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Providing a great customer experience is essential for businesses to succeed in today's highly competitive marketplace. To ensure that they are meeting their customers' expectations, businesses need to measure and analyse customer experience metrics regularly. This involves collecting feedback from customers, identifying areas that need improvement, and implementing strategies to enhance the customer experience.
This article will explore the key metrics and techniques businesses can use to measure and improve customer experience. It will cover topics such as customer satisfaction, Net Promoter Score (NPS), Customer Effort Score (CES), and other essential...
Maximizing Customer Psychology in E-Commerce: A Guide for High-Budget and Budget-Conscious Companies
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In today's competitive e-commerce landscape, understanding customer psychology is more important than ever. It's not just about having a user-friendly website and top-notch customer service, but about truly understanding what drives your customers' behaviour and how to make the online shopping experience as seamless as possible. Whether you have a high budget or need to be budget-conscious, this guide covers everything you need to know to maximize customer psychology in e-commerce.
You'll learn about the key elements of customer psychology, including how to gather information about your customers, analyse their behaviour...
Cutting Through the Noise to Help Your Business Thrive - The eCommerce Insiders
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Tired of get-rich-quick schemes and false promises in the eCommerce world?
Look no further! The eCommerce Insiders podcast is here to provide real, actionable advice to help your business succeed. With over two decades of experience in web development and technology, our host shares his knowledge and experience to empower you with the tools you need to make informed decisions and grow your business. Join us on our mission to demystify the world of eCommerce and achieve your entrepreneurial dreams. Don't let fear hold you back - let's face it h...
From Awareness to Advocacy: The Customer Journey Revisited
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In today's fast-paced business world, building strong customer relationships is more important than ever. That's where customer connections come in. Hosted by Mark Hebblewhite, this podcast is your ultimate guide to creating a positive customer experience and turning your customers into brand ambassadors. From exploring the customer journey and the importance of addressing customer needs and pain points to delving into the world of content marketing and customer service, this podcast will provide actionable tips and real-life case studies to help you establish and maintain strong customer relationships in today's market.
