Focus Your Ads

AI lied to me for over an hour. And honestly, it made me more optimistic about the future of Google Ads than I've been in a while.
In this video I break down why the growing trust problem with AI is actually good news for Google Ads, why keywords still matter in 2026, and my exact match strategy for accounts that want to scale the right way.
If you're running Google Ads for a service business or ecommerce store, this one's for you.

Link to video I mentioned: https://youtu.be/fEzqSlbpaoU

If you want help fixing your conversion setup, you can enter the coaching call giveaway here:

https://focusyourads.ca/giveaway

Google Ads doesn’t optimize based on what you want. It optimizes based on the conversion goals and signals you allow into the system.

If those signals are wrong, your campaign will optimize in the wrong direction — even if everything else looks correct.

In this video, I explain exactly how conversion goals control optimization, including:

• Primary vs Secondary conversions
• Account-default goals vs campaign-specific goals
• Standard goals vs Custom Goa...

CallRail - 3rd Party Call Tracking (Affiliate link)
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Are your Google Ads generating real customers, or just spam, price shoppers, and wrong numbers?

If your dashboard looks great but your actual business doesn't reflect it, your call tracking is probably feeding Google the wrong signals. In this video, I break down the 4 types of Google Ads call tracking, what each one actually measures, and the exact layered system I use for service businesses to stop optimizing for junk calls and start training the algorithm on real revenue.

 Your Google Ads dashboard says everything is working. Leads are coming in, CPA looks solid, volume is up. But the business is telling a different story. In this podcast, I break down what's actually happening when an account "drifts" — where Google quietly shifts your budget toward cheap, low-intent traffic that converts on paper but never turns into real customers. I'll walk you through the exact scenario where I caught this happening, why it's so hard to spot, and the 3-step Drift Control System I use to detect it early, contain the damage, and retrain the account before it spirals. 

Ever opened your Google Ads dashboard and felt completely overwhelmed by all the numbers staring back at you? You're definitely not alone.

Here's the thing: the biggest problem most advertisers face isn't a lack of data. It's that they're looking at the wrong data, or they're completely misinterpreting what they're seeing. And that leads to bad decisions, wasted budget, and a whole lot of frustration.

In this episode, I walk through the Google Ads metrics that actually matter for your business—which ones are genuinely useful, which ones only matter in specific contexts, and which on...

In this podcast, I explain why conversion tracking has become the most important lever in Google Ads in 2026, and how the data you send into the platform directly affects your costs, lead quality, and ability to scale.

We’ll look at how modern Google Ads campaigns actually work, why bad tracking quietly hurts performance, and how strong accounts use better data to make smarter decisions.

This isn’t a setup tutorial. It’s about understanding how conversion data shapes everything in your account, from bidding and targeting to budget decisions and long-term stability.

If you...

These are some of the top Google Ads metrics to watch in your account. 

If you want to work with us, visit https://focusyourads.ca

Learn about the 3 pillars of Google Ads that really hold the whole system up.

Great episode for anyone getting started in Google Ads.

If you want to work with us, reach out at https://focusyourads.ca

Not sure how much to budget for Google Ads? In this episode, Dan breaks down the math step-by-step so you can figure out exactly what to spend, how to calculate your cost per lead, and when to scale up or pull back.
Learn how to set realistic goals, avoid wasted spend, and build a campaign that actually grows your business.

Want more help? Reach out to us at focusyourads.ca

In this episode we dive into the alpha beta setup for a shopping campaign. This is a bit more technical, but it is the best way to control search terms for any shopping campaign. Essentially you can show up for exactly what you want to show for. 

If you are interested in working with us, either send us an email at support@focusyourads.com or visit our website at https://focusyourads.com.

In this episode I dive into a few ideas on what you can do when you see your Performance Max fall off a cliff. I also talk about how to future proof your account so you don't have this happen. 

In this episode, I break down how to properly structure your ad groups in Google Ads. Whether you're just getting started or you've been running campaigns for a while, your ad group setup can make or break your results. I cover:
• The right way to group keywords
• When to split into separate campaigns
• Common mistakes to avoid
• How to keep your structure lean and effective

If you’ve ever wondered whether you’re overcomplicating things or not doing enough, this episode will help you find the balance.

Want to work with me...

In this episode, I talk about target ROAS and Target CPA. These can be very powerful strategies that are sometimes misunderstood. I also talk about what I have noticed to be working in todays Google Ads world with a bonus tip on a special bidding strategy that no one talks about. 

Want to work with me? Visit focusyourads.com or email me at support@focusyourads.com.

Want to get access to our new course when released? Send us a quick email at support@focusyourads.com

If you have a small budget of about $500, let's talk about how I would optimize this. What campaign type, strategy, keyword match type and more. Let's dive in!

Need someone to manage your ads or want a consultation session, reach out at focusyourads.com. 

In this episode of Focus Your Ads, we’re diving deep into Google Ads Quality Score—what it is, why it matters, and how improving it can lead to lower costs and better performance for your campaigns. Whether you're new to Google Ads or looking to refine your strategy, this episode will give you actionable insights to boost your ad relevance, expected CTR, and landing page experience.

Want personalized coaching or professional Google Ads management? Visit focusyourads.com to learn more and get in touch with us today!

 In this episode of Focus Your Ads, Glen and Dan dive into the ins and outs of setting up effective location targeting in Google Ads. Learn how to use the radius feature to pinpoint your audience, optimize bids with layered targeting, and navigate location exclusions to save on ad spend. Plus, discover the crucial difference between "Presence" and "Presence or Interest" settings and how they can impact your ad strategy. Tune in for pro tips, practical advice, and answers to listener questions that will help you get the most out of your Google Ads campaigns. 

Let's touch on some reasons why you struggle in Google Ads as a beginner. It probably not what you think. 

If you want to learn more, make sure to visit, 
https://FocusYourAds.com/learn-google-ads

In this episode, we dig into what exactly is involved in Keyword Matching.  We discuss the categories of Keywords like Exact Match, Phrase Match and Broad Match and which types of campaigns are using these.   We also discuss Negative keywords and how they can influence your campaigns. 

In this episode, we talk about what makes a good or bad search term as it relates to your shopping campaigns.  Understanding this dynamic will make a big difference to the success of your shopping campaigns. 

In this episode, we explain how to set up and use Split Testing in Google Ads to help you gather meaningful data so that you can make data-driven decisions to enhance your campaign's performance. 

Today we are here to take the mystery out of Search Impression Share for Google Shopping campaigns.  We'll break it down and help you optimize your campaigns. 

Want to take your Performance Max campaigns to the next level?  Today, Dan and Glen discuss the extra items that you can use to help improve your Performance Max campaigns.  We explain what assets are available and how to apply them to your campaign.  

In this episode, we discuss more questions and answers about Google Ads, including, Merchant Center suspensions, disapprovals, and policy violations.   We will also get into negative keyword match types and how to help your shopping campaigns perform.

In this episode, we have yet more questions that we will tackle on a variety of Google Ad issues, from business owners like you.  

 In this episode, we discuss questions and answers about Google ads that we have received from business owners like you.

In this episode, we cover some tips and tricks on how to improve your Google Ads Display Campaign. 

In this episode, Glen and I discuss the dreaded Google Merchant Center Suspension - Misrepresentation. This is such a broad suspension that we wanted to help you understand how to navigate the suspension by going into Google's policy on the subject. 

Join Dan and Glen as they discuss Video Assets within the new Performance Max campaign in Google Ads. 

In this episode, I quickly dive into a few great metrics that I use when examining my shopping ads. Some of these are obvious, but not all. I'm sure you will be surprised with a few. 

In this episode, I am going to take you into a real world Performance Max build. This is going to be an Ecommerce Store, however it will apply to anyone trying to understand Performance Max. Obviously I can't show you what I am doing on an audio only podcast, however I explain the settings and run you through my decisions as we go through the build. Near the end I talk about some really important things you have to watch out for after the build is complete, so make sure you watch out for that. Hope you enjoy. If...

Episode #10 - In this episode we are going to go over one of my favorite tools that I have found in Google Ads. This isn't something you need to buy, it's just a great way to look at the data directly in Google Ads. It's something that most people see everyday but don't even know it exists. 

Want more help with your ads? Check out Focusyourads.com and get in contact with me today. 

Improving your Performance Max Campaign in Google Ads can be tricky. Sometimes you have a great campaign and you don't know what you can do to fix it so you either just leave it alone or you end up doing something drastic that causes the entire campaign to fail. 

In this episode I go over some of the ways we can improve your Performance Max Campaign. 

If you need extra help, feel free to reach out to me through my website, Focusyourads.com or send me an email at support@focusyourads.com. 

Welcome to another Focus Your Ads podcast that helps you get the most out of your Google Ads campaigns. In this episode, we're taking a deep dive into the world of attribution and how it can impact your ad performance.

In this campaign I explain the basics of attribution, from the simple first click and last click models to the more complex multi-touch and data-driven models. We explore the pros and cons of each model, and how they can affect your ad performance depending on your business goals.

Tune in to this episode of "Focus Your...

In this episode of the Focus Your Ads podcast, we explore the fascinating world of AI and its impact on advertising. Despite some vocal challenges, our host teams up with some amazing AI technology, including ChatGPT and Descript, to discuss and demonstrate the power of AI in creating compelling content and improving advertising efforts. With the help of these cutting-edge tools, we dive into how AI can be used to improve your Google Ads account, including re-writing ad copy, generating specific ideas for headlines or opening sentences, and crafting persuasive arguments that highlight the unique value of your product...

#006 - In this Focus Your Ads Podcast episode, we dive into the world of negative keywords and how they can play a crucial role in optimizing your Google Ads performance. We explore the different match types, why using negative keywords is important, and provide actionable tips on how to apply them effectively. Whether you're a seasoned digital marketer or just starting out, this episode will give you a deeper understanding of negative keywords and how to use them to drive better results for your campaigns. Tune in now for all the information you need to level up your Google...

#005 - In this episode, we're diving into the world of Google Ads Shopping Campaigns and exploring the best bidding strategies for boosting your ROI.  Google Shopping comes with a lot of different bidding strategies and understanding why you would use each is a critical step in learning Google Ads. Make sure you hit the subscribe button to join us in future episodes. 

#004 - Are you looking to get the most out of your Google Ads Shopping Strategy? In this podcast, learn how to maximize your return on investment with advanced Google Ads Shopping Strategies.  Learn how to gain control of your account without having to continually micro-manage it and fight with search terms. 

#001 - Welcome to the first episode of the Focus Your Ads podcast where we talk all about Google and Microsoft Ads. Our focus is on Ecommerce however we sprinkle in some service based business content as well. 

If you want to learn more about my business, please take a look at Focusyourads.com. 

I hope you enjoy our first episode as we dive into the big world of Google Ads. Lots more to come, so hit the subscribe button to ensure you don't miss out!

#003 - In this episode we walk through a real world optimization of a Google Ads account. I hide some details to protect my clients, however I wanted to give you a real world look at how I optimize my accounts. This is just a bit of a preview into the world of Google Ads optimization.

If you would like to get in touch with me, please visit Focusyourads.com.

I hope you enjoy the episode! 

#002 - In this episode we are going to dive into why Search Impression Share is important when running Google Ads. Not only do I go over the importance of this, I also go into some examples.  

If you want to learn more about me or my business, please visit https://focusyourads.com. 

Hope you enjoy the episode!