Break Through the Stall
Break Through the Stall is the podcast where we openly talk about growth stalls, their challenges, and how to overcome them. Over 86% of companies will experience a growth stall at some point, and the choices you make during that time will have lasting effects. Learn from people who have been there.
Positioning for Success with April Dunford: Differentiating Your Product in the Market
In this episode, we dive deep into the importance of positioning your product for success and how to differentiate it in the market. Our guest, April Dunford, an expert in product marketing, shares valuable insights on understanding competitors, mapping capabilities to value, and involving the sales team in the positioning process. Discover why marketing's opinion doesn't matter, the significance of translating positioning into a sales pitch, and the challenges faced by founders and executives in achieving a solid understanding of product positioning.
Episode Highlights:
Introduction to product positioning and its impact on sales success.T...Are You Assuming Your Way to a Growth Stall? Derek Van Bever Shares the findings of his research
n this episode, host Adrienne interviews Dr. Derek Van Bever, a Harvard Business School professor, about strategies for overcoming business stalls and the importance of assessing assumptions in a company's strategy. They discuss the common causes of stalls, the need to challenge assumptions, and practical exercises that can help leaders navigate uncertainties. Derek shares insights on the pre-mortem identification exercise, tripwire monitoring, and the role of boards in understanding a company's strategy. Tune in to gain valuable advice on staying ahead of the market and avoiding stall points.
Key Points:
Understanding the Common Causes of Business...The Power of Focus with Caleb Eliason
In this episode of Break Through the Stall, Caleb Eliason shares his experience navigating a challenging growth stall, the power of understanding your customer, and how focus can be the ultimate game changer.
Caleb states, " And the market started saying, who, what do you guys do anymore like that? And the core value, the core proposition, or the value that we were creating. Was neglected. And, at that point, the competition started to come in because we really owned the market at first.
But there were competitors that were, that were creeping in and they we...
A Nuanced Chat about Growth and Product Marketing with Gia Laudi
Gia Laudi from Forget the Funnel joins Adrienne on Break Through the Stall to chat about the different growth paths for organizations and how product marketing contributes as a growth function in marketing.
Transcript:
📍 Gia is the co-founder of Forget the Funnel, a community and consultancy for B2B slash companies. She is a leader in the growth space and has known and developed brands from Ause to Spark, Toro, and Sprout Social. She was the VP of Unbounds from 2012 to 2017 and grew Unbounds from one to 15 million a r r without funding.
That's impor...
How Matt Wensing at Summit Found Product-Market Fit
"We figured out who wanted what we had"- Matt Wensing when asked, "Did you completely change your positioning or something?"
Matt shares Summit's forecasting tool and how they break through their stall to find growth in a challenging market.
If you need to break through your growth stall. Reach out to Adrienne for her Break Through the Stall Workshop. A two-hour intensive with her and your team, so you can identify where you need to focus to get back into a state of growth.
Hear from Claire Suellentrop on Forget the Funnel helped Meet Edgar scale
Claire and Adrienne discuss the importance of customer empathy and understanding the customer journey in creating effective marketing strategies. They highlight the benefits of conducting customer research, including gaining insights into customer pain points, improving messaging and positioning, and increasing customer lifetime value. Claire shares how they helped Meet Edgar overcome early struggles and push past a growth stall. They also explore how this research can be done internally or through outsourcing, and how it can lead to better alignment within a company.
Bullet points:
Customer empathy and understanding the customer journey are essential in creating...Product Market Fit Doesn't Exist- Prasanna K shares his growth model
Finding Product-Market Fit is like falling in love. Or at least that's what some founders and investors believe. They're convinced it's a thing that needs to be chased. But founders are left with nothing but questions and no real way to determine PMF.
On this episode, Prasanna Krishnamoorthy shares Uppeka's business model flywheel.
He shares Uppeka's approach to growth, and how it's much more layered than just pulling levers and getting more leads.
Prasanna shares the 6 pieces of every SaaS business that must be optimal in order for growth.
When Wistia Changed The Game For Growth
"If your growing this fast, and have this much profit, you're probably screwing up."
This was the repeated advice Chris and Brendan received at Wisita after building a profitable business that grew 100% year over year. So they did what many new entrepreneurs do and raised capital, so they could build a bigger business and launch more things, but what Chris and Brendan began to realize is that more is not always better.
What was once a fun business with lots of silly activities and out-of-the-box launches became a place filled with dread, thoughts about revenue pl...
Growth Strategies for Every Stage
Marc Thomas from Powered By Search joins us to talk about growth at every stage of a SaaS business. 0-1Million, 1-10 Million, and 10 Million, and on. Marc offers a unique perspective as a former founder and current Head of Growth.
Powered by Search is publishing a book, Predictable Growth.
Key Takeaways:
Different types of growth activities work for companies at various stages.
Mark suggests that for companies at zero to one million stages, the best way to grow is through direct conversations with the ideal customer. Every time you find an...
How to get realistic about what growth really means
Jeena James shares how to navigate through a stall without reacting and panicking, but rather looking at the market and adjusting where necessary.
Jeena shares how she scaled a free product for users into a sales asset and part of the sales funnel.
Key Takeaways:
Loneliness as a Founder and How Lemlist Pushed Past Their Growth Stall
Guillaume Moubeche joins Adrienne on Break Through the Stall to talk about the struggles a CEO encounters during a time of a stall.
During the first of 2022, Lemlist was faced with incredible hardships. The co-founder and head of sales left to pursue other adventures and Guillaume was left to wonder if his business would succeed.
In order to pull his company back into a state of growth he had to go back to the basics and he created a framework for decision-making that allowed him to pursue big challenges and creative ideas, while still staying i...
How to Establish Growth Priorities in your B2B SaaS
In this episode of BTTS Adrienne chats with Brendan Hufford from Growth Sprints. Brendan is known for his work with Active Campaign, and SEO for the Rest of Us, and his new initiative Growth Sprints.
Brendan shares:
The Agreement Framework
Agree on the problemAgree on the solutionAgree on the implementationIf yo...
