So Worth It
Growing a business, raising a family, and building a life you love -- It can feel like a lot. Some days feel crazy, most days are busy, but every day is So Worth It! Each week host Jackie Ellis brings you inspiring interviews, witty (sometimes wine-induced) banter and laugh-out-loud relatable (true) stories about where life and business intersect. Hit subscribe and go tune in now!
135. Just Run The Freakin' Ads
Ever stare at the “Publish” button on your Facebook ad and suddenly feel like you’re about to jump off a cliff… with your wallet?
Been there. 🙋♀️
In this episode, I’m sharing a slightly spicy take on what’s really holding you back from running ads — and why that fear might be costing you more than just a few bucks.
You’ll learn:
Why “wasted” ad spend might be the smartest money you spend this monthThe one ad metric that tells you everything you need to knowHow Facebook ads give you more than leads (spoiler: they give...134. Are You Setting The Bar Too High?
Real talk -- Are you celebrating success in your life and biz?
In this episode I'm talking about my struggle to celebrate wins, let go of perfectionism, and set realistic expectations for myself and my team. This episode is outside the norm of "tactical" marketing as I share my journey of growth and the challenges of different phases of my business.
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133. The 4-Step Formula for Ads That Actually Convert
This is the third episode of the 3-part miniseries: Hot Ads for Cold Leads.
Running Facebook ads without a clear system? That’s a recipe for chaos—and a guaranteed way to burn cash.
In this episode, I'm breaking down my exact 4-step Profitable Ads Formula, a proven framework developed after millions in ad spend.
You'll learn how to plan smarter, test faster, optimize confidently, and finally build a funnel that sells on autopilot.
We’ll cover:
The secret to creating ad messaging that deeply connects (hint: sub-avatars!)How to run simp...132. The Ad Copy Strategy That Makes Cold Leads Click
This is the second episode of the 3-part miniseries: Hot Ads for Cold Leads.
Feel like your ads are being ignored? They probably are. In this episode, we’re digging into how to craft ad copy that grabs attention, connects with cold leads, and gets the click—without sounding like a bro marketer or writing cringe clickbait.
You’ll learn:
The 3 biggest copy mistakes killing your conversionsA simple formula to stop the scroll and drive actionWhy cold leads need a totally different message than your email list💬 Ready to get support writing ads that actu...
131. The $10K Ads Mistake You Don’t Want to Make
This is the first episode in a special 3-part miniseries called Hot Ads for Cold Leads.
If your Facebook ads aren’t converting, tweaking your targeting or adjusting your budget isn’t going to save them.
In fact, it might be the most expensive mistake you can make.
In this episode, I’m sharing the two costly (and super common) ad mistakes that keep course creators and coaches stuck in the “WTF am I doing?” cycle—and what you should do instead to actually get results.
I'm sharing:
Why emotiona...130. Adding Personality to Your Copy with Marisa Corcoran
She's baaaaack!
The always hilarious and delightful Marisa Corcoran is joining the show today with tips for writing copy that is full of personality by tapping into your "word closet."
Tune in for the most brilliant tips for writing copy that sounds like you.
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Don't forget to sign up for Marisa's free class:
The Leave 'Em Wanting More Masterclass
The Proven 3-Part Copy Framework My Clients Use to Make People Say, "Me. Want. Yes. Now!"
SIGNUP HERE >> soworthit.co/marisa
Send m...
129. Is Your Offer Ready To Scale with Ads?
In this episode of The Profitable Ads Formula, we are talking about the key factors to evaluate to know if your offer is ready to scale with ads and whether hiring and agency or DIY is the best option for you.
If you are ready to outsource your marketing and Facebook Ads visit jackieellismarketing.com/profitplan to apply for your Profit Plan strategy call. Or if you are ready to learn the simplest way to run your own ads visit jackieellismarketing.com/join.
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128. How to 10X Your ROI
The truth is that Facebook Ads are just one piece of your marketing. And if you want to increase your profit from running ads, you need to look beyond just the ad.
There are so many simple opportunities to do this and we’ll cover many of them in this episode. This is a CAN’T MISS episode if you really want to get the most out of your marketing efforts and stop leaving money on the table.
If you are ready to outsource your marketing and Facebook Ads visit jackieellismarketing.com/profitplan to apply for your...
127. The BIG MISTAKE Businesses Are Making When It comes To Ads
As the business owner, you’re good at what you do for your customers. And it makes you happy. That’s why you started your business.
But somewhere along the way, you realized you had to figure out marketing, too.
If it’s not going quite the way you thought, don’t worry. It’s not your fault.
I’m about to debunk a big problem I see businesses making all the time when it comes to their marketing and their ads.
And it’s a whole lot easier to fix than you might...
126. The *REAL* Reason Your Ads Aren’t Working
Don’t be the course creator, coach, or entrepreneur overspending on paid ads and frustrated by results thinking “ads just don’t work for me.”
Whether you’re looking for a quick fix to your “meh” or underperforming ads, or some validation that you’re doing this thing right, this episode has some great actionable tips to help you uncover the real reason your ads aren’t working and understand how to fix them. (And the reason might actually shock you!).
If you are ready to outsource your marketing and Facebook Ads visit jackieellismarketing.com/profitplan to apply...
125. Facebook Ads & What’s Working Now
You know that Facebook Ads can be SUCH a powerful and lucrative system of client attraction for your business.
But here’s the reality… there’s no one-size-fits-all solution when it comes to ads.
In this episode of The Profitable Ads Formula, I am spilling some shocking info when it comes to paid ads, the trends we’re seeing in consumer behavior, and how it's affecting marketing strategies. Plus, I’m spilling what’s working right now for our clients.
If you are ready to outsource your marketing and Facebook Ads visit jackieellismarketing.com/profitplan...
124. The Profitable Ads Formula Teaser
Excited about Facebook ads but unsure where to start? Jackie teases a new mini-series, tackling common ad questions and sharing insider secrets on generating profit. Don't miss this sneak peek into what's coming and tips on making your ad strategy truly worth it!
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☎️ Book a call to chat about the best solution for your biz >> soworthit.co/bookyourcall
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123. 8th Anniversary of My Heart Attack
Eight years after her heart attack at 34, Jackie reflects on the life-changing experience. Discover how it reshaped her priorities, led to a work-from-home career, and inspired her to be a role model for her daughters. Tune in for a heartfelt discussion on managing stress and embracing change!
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122. How Not Even Cancer Stopped Her with guest Linda Sidhu
Ever wondered how to build lasting partnerships in business? On today's episode, Jackie chats with Linda Sidhu about tailored quizzes and the magic of meaningful connections. Don't miss Jackie's quiz results and the inspiring story behind Linda's business journey!
lindasidhu.com/quiz
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121. Breast Cancer + Business with guest Marisa Corcoran
Jackie recently sat down with Marisa Corcoran and it’s easy to say she is pure inspiration. She wore a clown nose to her breast cancer treatments, bringing humor to the toughest days. Her proactive health approach led to an early diagnosis. This episode might be the reminder we all need to trust our instincts, listen to our bodies, and advocate for ourselves.
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120. Live A Life Worth Telling A Story About
Ever wondered if your life story is worth telling? In this episode, Jackie kicks off a new series about living a meaningful life. Reflecting on her heart attack and inspiring interviews lined up, she dives into why it's crucial to live intentionally. Tune in for these powerful stories!
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119. Write Better Headlines for Your Ads + Opt In Pages
Today we're diving headfirst into the world of Headlines. Who knew such few words could have such a gigantic impact? Spoiler alert: I did!
We're dissecting headlines like a scientist in a lab and on the importance of headlines and facets like clarity, creativity, and the indispensable art of balance. Top it off, I've got some phenomenal examples and tips to share that'll turbocharge your headlines from 'blah' to 'aha!'.
So, are you ready to breathe new life into your headlines? Give them the 'oomph' factor they truly deserve? If that's a resounding yes...
118. Finding Your Unique Voice with guest Laura Belgray
In this episode of the podcast, we speak with Laura Belgray, a successful copywriter and founder of Talking Shrimp. She shares her journey from writing for Spy Magazine and TV promos to creating her own copywriting business. Laura has this incredible ability to fuse her sizzling personality into her business, and trust me when I say, it’s as entertaining as it gets! We discuss the importance of authenticity and personality in your business, challenges in navigating the online marketing world, and how to boldly differentiate your business from others. There’s a lot of wisdom to unpack, many laug...
117. Doubling Down on Conversions - A Sit Down with My Copywriters
In today’s episode Jackie is taking a dive deep into the tricks and strategies of highly successful copywriting. Jackie gathered an expert panel of sizzling hot copywriters who will spill the secrets of their craft, igniting your marketing strategy to a whole new level. Some of the best in the business join her with the keys to understanding how powerful metaphors, killer headlines, and masterful hooks can generate tangible, results-driven copy. If you’re wondering who they could be… Jackie’s own team of copywriters! Tune in to get the full scoop!
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116. Tips for Writing Better Facebook Ads
Today Jackie is sharing her secrets on how to write compelling Facebook ad copy. She walks us through practical examples and dives deep into the importance of headline, hook, and the body of the ad. Want to avoid common mistakes most people make when writing their ads? Then you won’t want to miss Jackie’s how to make the copy more engaging and surprising anecdotes including a story about Dr. Pepper and pickles!
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115. Facebook Ads: What's Working Now with guest Tara Zirker
In this episode, we chat with Tara Zirker, a Facebook ad expert, and founder of Successful Ads Club.
Tara shares her story of how she got into Facebook ads and how necessity forced her to develop a data-backed system that set her apart in the industry. She also dispels the rumor that Facebook ads no longer work post-iOS 14 update. Tara also touches on the significance of proper targeting to increase the success of your ads and briefly discusses the impact of broader audience options in the present digital marketing landscape.
You won’t want to miss...
114. How to Find the Gaps in Your Funnel
This episode of So Worth It is a guide for entrepreneurs who want to know if they're leaving money on the table. We discuss the common gaps in sales funnels that can result in missed opportunities and how you, as a business owner, can step in to fix them. Don't miss this deep dive into the importance of careful metrics analysis and understanding customer behaviors in your funnel. Find out about the minor tweaks and regular metrics checkups that can lead to significant growth. Understanding the value of data, makes this episode a must-listen for any entrepreneur serious about...
113. Dashboards You Need in Your Business with guest Carolyn O'Brien
Jackie recently sat down with the amazing Carolyn O’Brien, who is an expert in turning numbers into insights. Carolyn has an incredible knack for turning intangible data into visual, easy-to-understand representations helping businesses make informed decisions. During their chat, they delve into what the 'data-first' approach is all about, why it's crucial for your business, and how her CEO Essentials Dashboard can serve as the start line for any business owner looking to dip their toes into the world of metrics. If you are a business owner who at times finds decision-making daunting, or you struggle making sense of...
112. Do You Need a Marketing Manager or an Ads Manager?
Want to learn how to strategically balance between your marketing and ads management especially when confronted with tight budgets, limited time, and resources? Dive into this episode as we uncover the subtle differences between these roles and their influence on business growth. Be prepared to uncover some unexpected truths about running ads, the challenges of leaning on your marketing director, and how these revelations can impact businesses of all sizes. You won’t want to miss Jackie’s hot tips on how you can master your marketing endeavors without getting overwhelmed!
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...
111. The Marketing KPIs Every Business Owner Needs to Know
In this week's episode, we deep dive into the world of Key Performance Indicators (KPIs). Though a common term used in business, KPIs can often be overlooked or misunderstood. This episode walks listeners through the importance of various KPIs, with specific emphasis on marketing-related aspects and strategies to optimize their use for business growth.
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110. Your Biggest Marketing Levers with guest Josh Coffy
Today on So Worth It, we sharpen our entrepreneurial tools with an insightful conversation with Josh Coffy. Josh has created The Ecommerce Alley that teaches business owners how to successfully run their venture. His in-depth understanding of business and marketing is as refreshing as it is informative.
Links
Instagram: @joshcoffy
Podcast: The Ecommerce Alley
Course: The Scientific Facebook Ads Testing Course
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109. 10 Things You Can Test to Improve Your Conversions
How do we test marketing strategies without making them overly complex? Join Jackie as she maps out the art of testing in marketing and provides a roster of 10 things you could use to improve your conversions. From leveraging text messaging to experimenting with down-sell strategies, you’ll want to have somewhere to write down notes from Jackie’s experience as a master marketer!
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108. Complicated Is Expensive
Are you a tweaker or an overhauler? If you listen to this episode, you'll get insights into not getting overwhelmed by numerous marketing actions and understand why focusing on a single action can lead to improvement. Get a sneak peek into an example from Jackie’s own experience, and learn the importance of keeping marketing simple, effective, and cost-efficient.
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107. Smart Ways to Use Data in Your Marketing
Today Jackie discusses the importance of testing and data analysis in growing your business. Love it or hate it, testing can be the difference between being successful or being stale and stalled. Tune in to discover how to make your data work for you!
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106. The Right Way to Test Your Ads -- It’s So Much Easier Than You Think!
Get ready to challenge traditional ad testing methods as we uncover the real principles of working with traffic and conversion campaigns. Testing can be a a powerful tool but is often not properly used, leading to inconclusive results, waste of resources, and overall missed opportunities. Enough with the messy data and inconsistent results – tune in to find out how to get things right from the get-go!
**Note: Reach out via Instagram DM with the word ‘TEST’ to get a direct link to The Ultimate Testing Protocol Program. This covers setting up the ads, h...
105. The New Habit That Is Creating a Ripple Effect in My Life
Today Jackie is sharing her morning routine that's created an indescribable ripple effect of positivity in her personal and professional life. Jackie walks us through how refreshing your routine could change your life in surprising ways. Tune in and you might just find the inspiration for your own habit makeover!
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104. The Two Strengths That Were Actually Holding Me Back in Business and Life
Believe it or not, today we kickoff of season THREE! Jackie shares how perfectionism and the do-it-yourself mindset, traits that she has been proud of all her life, might actually be the things holding her back from experiencing a fulfilling life and thriving business. Are there areas in your life where you can spot traits or habits that may be holding you back?
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103. Cheap Strategies to Keep Leads Flowing Even During Slow Times
Ever wondered how to sustain a consistent inflow of leads even during the slow seasons? Tune into this episode as Jackie discusses straightforward, low-cost, and efficient strategies to keeping a commanding presence in your industry throughout the year.
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102. The *TRUTH* About Ad Targeting
Today Jackie is talking about why targeting isn't everything. She knows how to stand out in a saturated online space, and after listening to this episode, you just might too!
Freebie - https://www.instagram.com/iamjackieellis and send a direct message with the word 'Copy1'
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101. Boost Your Sales Mid-Launch With These Quick Tips
Today Jackie takes us through the turbulence that comes with launching and how to adapt effectively for your business. She walks us through what to do when your products aren't selling despite launching. This episode just might help you prevent launch blues in your business.
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100. Steal Taylor Swift's Marketing Strategies for Your Business
Today's episode of So Worth It is incredibly special as we're celebrating our 100th episode! We're reflecting on our journey since we started, which involves a unique twist on marketing inspired by Taylor Swift. Join us, as we unravel the genius of what truly makes Taylor Swift so irresistibly relatable.
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99. Is Your Business Ready for Ads (For Real)?
Have you been looking for a complete blueprint on preparing your business for Facebook ads? If you have, you will not want to miss this episode! Jackie shares valuable tips on how to know if your business is truly "ad ready," including understanding the importance of having something to sell, maintaining an online presence, and being financially prepared.
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98. The Truth About Low-Priced Online Events
Today Jackie delves into the hidden costs of advertising for low-priced, online events. Contrary to popular belief, it's not cheaper to get people to sign up for events priced at $27 or $47. It will likely cost you three times (or even up to 10 times) the price of the event to acquire a registration via Facebook ads. However, there are effective means to cover ad spend and make these ventures profitable. Tune in to hear how!
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97. 5 Things Our Most Successful Clients Are Doing
In today’s episode Jackie emphasizes the significance of staying visible in business. She shares insights from successful clients on how they keep themselves 'top of mind' for their potential audience. Jackie gives the top five practices her most successful clients use to maximize their business growth. Get a sneak peek into the importance of consistent communication, staying visible, and intriguing email marketing. Tune in and get equipped with tools to stay in the limelight!
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96. Lessons Learned From My CEO Week
Have you ever been excited for a trip, you block the days off on your calendar, and then last minute something comes up that keeps you from being able to go? Well that’s what happened to Jackie. Instead of opening her calendar back up, she decided to take a “CEO Week” to focus on some behind the scenes operations.
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