LoudTalk with Lavi

40 Episodes
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By: Lavinia Rusanda

Join Lavinia Rusanda, a Content Creator pursuing a dual degree in Chemical Engineering and Business, in uncovering secrets of the beauty industry and breaking down the walls of beauty standards one flaw at a time. Lavinia intends to teach you the importance of loving yourself and becoming the most confident version of yourself while bringing awareness to acne and real, unfiltered skin. It's time to get LOUD!

91. 1 month of posting to full-time creator: Izzy's rise to virality through silent makeup reviews
#2
Today at 1:00 PM

Eps. 91 Today we get LOUD with Izzy Santulli, a non-apologetic, confidence radiating, beauty creator as the first guest of season 3! Izzy went from dreaming of becoming a beauty influencer to making it her full time job in the matter of months by setting and plan and unlocking the secret to viral, trendy, content in the beauty space. In this episode she shares her journey and the step by step guide to making her aspirations become reality.

Watch the video version of this episode on YouTube: https://youtu.be/Ikec_kLd1IU

shop real skin, real...


90. A facereader approached me and predicted my EXACT future... I didn't believe him until it came true
#1
10/13/2025

It is time to get LOUD for another season! Thank you for joining me for season 3 of LoudTalk with Lavi; a podcast where we break down the walls of beauty standards one flaw at a time. We are starting off strong with today's solo episode as a story time for when a face reader not only predicted my luck but got it right down to the exact dates. This is such a special story for me because it was a huge win for the skin positivity, and real skin texture community in beauty. I hope you enjoy.. and let's...


89. When Mental Health Becomes Personal... A Sister's Promise: Turning Pain into Purpose Part 2
#50
07/18/2025

In this deeply personal second part, Kaylee Nishizawa opens up about how her grief became a mission—and how the loss of her younger brother, Liam Nishizawa, led to the birth of something far bigger than she ever imagined.

Video version of this eps: https://youtu.be/ohcPNAenLgw

What began as a tribute… …became a movement to make sure Liam’s name, light, and story would never be forgotten—and to ensure no one else would feel alone in their darkness.

After Liam’s passing by suicide at age 15, Kaylee—still recovering from a life-alterin...


88. A Sister's Promise: The Day I Lost my Little Brother (Part 1) When Mental Health Becomes Personal
#49
06/23/2025

watch the video version on YouTube: https://youtu.be/-lFK0ODmMJU?si=Ckr818YVCJtaAIy7

In this emotionally charged and vulnerable episode of LoudTalk with Lavi we get LOUD with Kaylee Nishizawa. Sharing the day her entire world changed forever: the day she lost her 15-year-old little brother Liam to suicide.

But this is more than a tribute.

It’s a call to action.

A reminder that mental health is not an abstract issue—it’s personal. It’s real. And we are all impacted.

By 18, Kaylee had already survived a trauma...


87. ELF buys Rhode for $1 BILLION & Huda buys back Huda Beauty | Breaking down the future of beauty
#48
06/10/2025

This was the week of huge beauty news. What happens when a brand built on minimalist, 'clean girl' beauty gets bought by a drugstore giant? Hailey Bieber announced that rhode skin has been acquired by Elf Beauty for $1 Billion - but what does that actually mean? Rhode is one of the few brands to reach such success in 3 years and only with 10 products, so let’s talk about what made it different as a direct-to-consumer brand. In other news Huda Kattan bought back full ownership of Huda Beauty making it a one of a kind private equity company at th...


86. How the Beauty Industry Profits off of your Insecurities: LoudTalk with HydrationCEO
#47
06/03/2025

Today we get LOUD with Lavi and special guest Rachel also known as the HydrationCEO on social media on the gimmicks and deception that the beauty industry often pushes to encourage product sales. From such young ages we have been told what "flaws" we need to "fix" and the beauty industry can often use that to market exactly what products we can spend money on to address those "issues". Do you think the industry partially runs off our insecurities? Let's get LOUD in the comments.

Watch the video version of this episode on YouTube: https://youtu.be...


85. How to STOP fearing uncertainty and embrace the unknown in your 20s: Career, Living Abroad etc.
#46
04/27/2025

Watch the video version of this episode on YouTube: https://youtu.be/TtpR_QGmx9k

today we get LOUD about finding power in embracing the unknown in life. Since deciding to move abroad I have reflected on how much my life has changed in the past year and how much of my future I don't really know. Sometimes there is beauty in not knowing what is next, not having "everything figured out". Let's get LOUD

Audio versions:

Catch LTWL on Apple: https://podcasts.apple.com/ca/podcast/loudtalk-with-lavi/id1664975601

...


84. “Having cystic acne revealed my gut infection” how a Functional Nutritionist finds the root cause of acne | LoudTalk with Alexi McKinley
#45
04/08/2025

Watch the video version of this episode on YouTube: https://youtu.be/09hL0lR24Hg

Let’s get LOUD with Alexi McKinley on how she’s been working with a functional nutritionist to get to the root cause of her acne. She breaks down how getting bloodwork, a stool sample, iodine test, and hair mineral analysis test revealed an infection in her gut.

Follow Alexi here:

Instagram: https://www.instagram.com/aleximckinley

TikTok: https://www.tiktok.com/@aleximckinley

Audio versions:

Catch LTWL on Appl...


83. the WORST thing a Woman can do is Age?! LoudTalk w/ Millie Bobby Brown, Kylie Jenner, Pamela
#44
03/30/2025

let’s get LOUD about ageism specifically towards women that we are fed on social media and real life. Recently we have seen celebrities like Millie Bobby Brown and Kylie Jenner be criticized by the media for aging or looking old which just adds to the problem. I also wanted to discuss judgement toward celebrities like Pamela Anderson choosing to go fully makeup free at events and the impact this has on us all.

Watch this video version of this episode on YouTube: https://youtu.be/PzVcg8aNFPo

Audio versions:

Catch LT...


82. The Key to Hacking Your 20s: Honest Advice to Winning in Life with Tech Founder Tate Hackert
#43
03/23/2025

Today we GET LOUD with Tate Hackert, the Founder & President of tech company ZayZoon. Tate has been one of my mentors and I waned to pick his brain about everything entrepreneurship, hacking your 20s, working smarter not harder, and strategies to building your career.

Watch the video version of this episode on YouTube:https://youtu.be/VrTQ7CX3wXo

Check out ZayZoon: https://www.zayzoon.com/our-story

Audio versions:

Catch LTWL on Apple: https://podcasts.apple.com/ca/podcast/loudtalk-with-lavi/id1664975601

Catch LTWL on Spotify...


81. I met my younger self for coffee today...Reflecting on my life from 13 to 23: Growth & Hardships
#42
03/16/2025

Today I am getting LOUD with my younger self, or I should say all the younger versions of myself from 13 years old to me now at 23 years old. We have all seen the viral poem on TikTok by Jennae Cecelia Poetry where you role play how sitting down for a coffee with your younger self would go so I wanted to do it podcast style and do one coffee meeting with myself at each age throughout the past 10 years. Lots of reflection on growth, hardships, going through university, and finding my passions today. Let's get LOUD!

Watch...


80. Comparison is the THEIF of Joy.. How to Break the Cycle and Practice "Healthy" Comparison
#41
03/09/2025

Welcome back to LoudTalk with Lavi a podcast where we breakdown the walls of beauty standards one flaw at a time. Today I am joined by my friend and fellow content creator Nicole (aka theblemishqueen) to discuss the comparison and how it consumes so much of our day to day lives without you even realizing sometimes. Let's get LOUD about breaking comparison cycles and finding happiness in your life while learning about the tricks of curated content and perception of others.

Watch the video version of this episode on YouTube: https://youtu.be/Ql7wUYkDNCE

<...


79.Influencers EXPOSED their own lies... become a SMARTER VIEWER to spot CURATED Lifestyles Online
#40
03/04/2025

Days before TikTok got banned for 12 hours, a trend went around where a bunch of influencers exposed some of their biggest secrets, many related to their content and lifestyle they portray online, including elements that have helped them build massive followings. As a full time creator who has been producing content for over 10 years I thought I would react to some of the craziest confessions and get LOUD about how I was able to spot some of these lies before they were even exposed. LoudTalk is a place of building confidence and positivity therefore I am only using these...


79.Influencers EXPOSED their own lies... become a SMARTER VIEWER to spot CURATED Lifestyles Online
#40
03/04/2025

Days before TikTok got banned for 12 hours, a trend went around where a bunch of influencers exposed some of their biggest secrets, many related to their content and lifestyle they portray online, including elements that have helped them build massive followings. As a full time creator who has been producing content for over 10 years I thought I would react to some of the craziest confessions and get LOUD about how I was able to spot some of these lies before they were even exposed. LoudTalk is a place of building confidence and positivity therefore I am only using these...


78. What Dermatologists Won't Tell You About Healing Hormonal Acne and Finding the Root Cause
#39
02/23/2025

Today we get LOUD with Haley about her journey from struggling with adult acne to healing it through changing her daily habits and routines.

Watch the video version of this episode: https://youtu.be/a4hzwUahihI

Follow Haley:

Instagram: https://www.instagram.com/hkonopka_/?hl=en

TikTok: https://www.tiktok.com/@hkonopka?lang=en

Audio versions:

Catch LTWL on Apple: https://podcasts.apple.com/ca/podcast/loudtalk-with-lavi/id1664975601

Catch LTWL on Spotify: https://open.spotify.com/show/3lXkBxqJOYzwu3g15fCmCM?si=e33b945687874...


77. Navigating Feeling Lost in your 20s: Moving Abroad, Finishing University, Career Path etc.
#38
02/17/2025

Being in your 20s is complicated enough and feeling lost is so normal so let’s get LOUD about it together! Just got home from my study abroad and finishing university… now what?

Watch the video version on this episode here: https://youtu.be/QPMy3z_MBjs

Audio versions:

Catch LTWL on Apple: https://podcasts.apple.com/ca/podcast/loudtalk-with-lavi/id1664975601

Catch LTWL on Spotify: https://open.spotify.com/show/3lXkBxqJOYzwu3g15fCmCM?si=e33b945687874d0f&nd=1

For Podcast highlights and updates follow:


76. What I wish I knew before moving abroad… 1 Month Exchange Student in Vienna
#37
12/16/2024

All the ups and downs I didn’t exactly expect before moving abroad to do my exchange semester in Vienna. Let’s get LOUD about my first month of living along in a new country, making friends, and getting settled in.

Watch the video version of this episode on YouTube: https://youtu.be/jdl7AsfEFO0

Audio versions:

Catch LTWL on Apple: https://podcasts.apple.com/ca/podcast/loudtalk-with-lavi/id1664975601

Catch LTWL on Spotify: https://open.spotify.com/show/3lXkBxqJOYzwu3g15fCmCM?si=e33b945687874d0f&nd=1

For...


75. So you want to start monetizing on social media? POST YOUR CONTENT & Beat the Embarrassment
#36
12/09/2024

Today we get LOUD with Simone who is a full time photographer and content creator on her journey to beating the embarrassment and judgement that comes with attempting to monetize social media and start your own business. Let's talk about believing in your dreams, the fear of leaving a 9-5, and finding self confidence.

Follow Simone:

Instagram: https://www.instagram.com/simonetaneous/?hl=en

TikTok: https://www.tiktok.com/@besimonetaneous?lang=en

Audio versions:

Catch LTWL on Apple: https://podcasts.apple.com/ca/podcast/loudtalk-with-lavi...


74. THE BRUTAL TRUTH TO ENTERING THE BEAUTY INDUSTRY | LoudTalk with ESW Founder Elina Wang
#35
10/27/2024

Today we get LOUD with ESW founder Elina Wang about her journey to becoming a successful entrepreneur and owning a skincare brand including the hardships that are often not displayed on social media.

Watch the video version of this episode on YouTube;

Follow ESW: https://www.instagram.com/esw.beauty?igsh=cGVrYTV6NTFnbWFs

Follow Elina: https://www.instagram.com/elinasofiawang?igsh=dml3ZTkwcDhxNnlp

Audio versions:

Catch LTWL on Apple: https://podcasts.apple.com/ca/podcast/loudtalk-with-lavi/id1664975601

Catch LTWL on Spotify...


73. When Academic Validation Becomes Your Whole Identity | LoudTalk on Doing A STEM Degree
#34
10/20/2024

Today we get LOUD about the reality of basing your worth and identity on academic validation. Lavi is joined by her friend Nicole as they talk about their experiences in doing STEM degrees in engineering and the challenges that brought on for their mental health, stress levels, and overall value of self.

Watch the video version of this episode on YouTube: https://youtu.be/RMfs2rGFD1U

Audio versions:

Catch LTWL on Apple: https://podcasts.apple.com/ca/podcast/loudtalk-with-lavi/id1664975601

Catch LTWL on Spotify: https://open.spotify.com...


72. Breast Implant Illness, Plastic Surgery and Self Esteem, Adult Acne, & Navigating your 20s with Kayla Caputo
#33
10/14/2024

Today we get LOUD with Kayla Caputo on her experience with plastic surgery, developing breast implant illness, learning self confidence, adult acne, navigating your 20s and more.

Watch the video version of this episode on YouTube: https://youtu.be/nbzjyUqKWco

Follow Kayla Caputo on Tiktok: https://www.tiktok.com/@kay_caputo?lang=en

Follow Kayla Caputo on Instagram: https://www.instagram.com/kay_caputo/?hl=en

Audio versions:

Catch LTWL on Apple: https://podcasts.apple.com/ca/podcast/loudtalk-with-lavi/id1664975601

Catch...


71. LIFE UPDATE: I am moving from Canada to Vienna Austria ALONE... How it was meant to be
#32
10/07/2024

It is time to FINALLY get LOUD and update you on the fact that I am taking a one way ticket to move to VIENNA. I can't even believe this is happening and the story behind how it all happened gives me chills every time I get it. I am nervous, excited, scared, but ready for this new adventure of experiencing a whole new life all on my own. Let me know if you have any tips of solo traveling or moving to a new country all together. Cannot wait to document the whole journey with you all.

<...


70. Creating Realistic Expectations As A Pro Bridal Makeup Artist | Shelby Shares Best & Worst Stories
#31
09/29/2024

Today we get LOUD with Shelby Ann Bell on her journey as a professional makeup artist and her stories with doing bridal makeup. We deep dive into the importance of managing expectations of makeup transformations to set realistic beauty standards.

Watch the video version of this episode on YouTube: https://youtu.be/tNOjwgFKbiA

Follow Shelby:

Instagram: https://www.instagram.com/shelbyannbell/?hl=en

TikTok: https://www.tiktok.com/@shelbyannbell?lang=en

Audio versions:

Catch LTWL on Apple: https://podcasts.apple.com/ca/podcast...


69. Quitting a 9-5 job to run your own business, navigating your 20s, body image positivity w/ Jana
#30
09/15/2024

Today we get LOUD with Jana - a Calgary based entrepreneur who has built here own business since leaving her 9-5 corporate job. We talk about the feelings of knowing that a 9-5 isn't for you, the fears of becoming your own boss, navigating your 20s and becoming confident in yourself.

Follow Jana:

Instagram: https://www.instagram.com/livinggoodwithjana/

TikTok: https://tiktok.com/livinggoodwithjana/

Audio versions:

Catch LTWL on Apple: https://podcasts.apple.com/ca/podcast/loudtalk-with-lavi/id1664975601

Catch LTWL on Spotify: https...


68. How your insecurities came to be from the projection of others… your childhood stories on body image
#29
09/08/2024

Today we get loud about the root of insecurities. I asked you guys on my Instagram and YouTube a while back to share times where others made you aware of an insecurity that you previously did not notice. We will break down the root of various body image comments that permanently impacted your confidence.

Watch the video version of this episode on YouTube; https://youtu.be/Dn01viepUnU?si=6uRuczi69mBEjxi6

Audio versions:

Catch LTWL on Apple: https://podcasts.apple.com/ca/podcast/loudtalk-with-lavi/id1664975601

Catch LTWL on Spotify: https://open...


67. GETTING TO THE ROOT CAUSE OF ACNE THROUGH DIET | Skin Positivity, Confidence, Dating w/ Ruby
#28
09/01/2024

Today we get LOUD with Ruby and her acne journey with navigating new diets, finding the root cause, and feeling confident in her skin.

Watch this episode on YouTube: https://youtu.be/OQu9gbzpGNc?si=cXw-SsGDM9dp2EgC

Follow Ruby:

TikTok: https://www.tiktok.com/@rubysacne?_t=8pLq7t15fN8&_r=1

Instagram: https://www.instagram.com/rubysacne


66. A Message To my 13 year old self… you are beautiful and worthy!
#27
08/25/2024

Today's podcast we get LOUD with an important message to all of our 13 year old selves. We can be so harsh, judgmental, and critical towards our young selves and it is time we show some love and appreciation.

Watch this episode on YouTube: https://youtu.be/jhy5nzwx-4g

Audio versions:

Catch LTWL on Apple: https://podcasts.apple.com/ca/podcast/loudtalk-with-lavi/id1664975601

Catch LTWL on Spotify: https://open.spotify.com/show/3lXkBxqJOYzwu3g15fCmCM?si=e33b945687874d0f&nd=1

For Podcast highlights and...


65. Losing my Mom to Cancer Pushed Me to Perform | Calgary's Taylor Swift Talks Bullying & Positivity
#26
08/11/2024

Today we get LOUD with Seraphina - also known as Calgary's Taylor Swift. She opens up about how losing her mom to cancer made her realize that it is better to live in fear and judgement than in regret. Seraphina talks about how she handles bullying, social media judgement, and how she keeps a positive mindset to live out her dreams.

Watch the video version of this episode on YouTube: https://youtu.be/g09U-Bzda8M

Follow Seraphina: https://www.tiktok.com/@seraphinaellen?lang=en

Audio versions:

...


64. The life lessons learned from struggling with cystic acne | Why I am grateful for my acne experience
#25
08/04/2024

Eps. 64: Today Lavi gets LOUD about all the life lessons she learned from struggling with severe cystic acne and how she was able to find the light in the darkness to be grateful for the strength and confidence gained. Let's get LOUD!

Watch the video version of this episode on YouTube: https://youtu.be/VG98_j6sDBw

Audio versions:

Catch LTWL on Apple: https://podcasts.apple.com/ca/podcast/loudtalk-with-lavi/id1664975601

Catch LTWL on Spotify: https://open.spotify.com/show/3lXkBxqJOYzwu3g15fCmCM?si=e33b945687874d0...


63. THE BEAUTY INDUSTRY TRANSITION FROM 2016 MAKEUP TO SKINCARE & Beauty Misinformation w/ @MaximumSkin
#24
07/21/2024

Today we get LOUD with Justin aka @MaximumSkin the KING of debunking beauty and skincare misinformation spread online. Join us as we discuss iconic moments and the beauty industry transition from full glam 2016 makeup to clean and skincare focused.

Watch the video version of this episode on YouTube: https://youtu.be/W89Z_iIjFkI

Follow Justin:

Instagram: https://www.instagram.com/maximumskin/?hl=en

TikTok: https://www.tiktok.com/@Maximumskin

Audio versions:

Catch LTWL on Apple: https://podcasts.apple.com/ca/podcast/loudtalk-with-lavi...


62. Loving your skin without makeup & How to become more comfortable makeup free when you have acne
#23
07/14/2024

Today we get LOUD about how to become more comfortable wearing less makeup to love your skin regardless. Especially when dealing with a skin issue like acne, we can often feel the need to have to cover up with makeup which can take the fun out of it. Here are all my tips for how to do your makeup to enhance your features rather than cover your flaws.

Watch this episode on YouTube: https://youtu.be/V3w7gMwdAhs


61. Dermatologist Debunks Common Skincare Myths | LoudTalk with Dr. Danny Guo
#22
07/01/2024

Today we get LOUD with Dr. Danny Guo about common skincare myths including sunscreen usage, acne cures, and more!

Watch the video version of this episode on YouTube: https://youtu.be/5sA7-jHldkI

Follow Dr. Danny Guo: https://www.instagram.com/dannyguo.md/?hl=en

Audio versions:

Catch LTWL on Apple: https://podcasts.apple.com/ca/podcast/loudtalk-with-lavi/id1664975601

Catch LTWL on Spotify: https://open.spotify.com/show/3lXkBxqJOYzwu3g15fCmCM?si=e33b945687874d0f&nd=1

For Podcast highlights and updates follow: <...


60. What the beauty industry doesn't want you to know? Chasing Perfection Through Consumerism
#21
06/23/2024

In today's episode Lavi gets LOUD about the secrets in the beauty industry and why are you constantly chasing perfection.

Watch the video version of this episode on YouTube: https://youtu.be/YAsy73shZNc


59. Don't Let Someone Yuck Your Yum: Growing up Looking Different and Learning to Find Confidence in Yourself ft. Chiara Rose
#20
06/09/2024

Today we get LOUD with Chiara Rose @baldiechi about building confidence, growing up with alopecia, finding your own style and most importantly not letting other people "yuck your yum". Let's get LOUD!

Watch the video version of this episode on YouTube: https://youtu.be/CoR788KnpAI

Follow Chiara:

Instagram: https://www.instagram.com/baldiechi/?hl=en

TikTok: https://www.tiktok.com/@baldiechi

YouTube: https://www.youtube.com/@baldiechi

Audio versions:

Catch LTWL on Apple: https://podcasts.apple.com/ca/podcast/loudtalk-with-lavi...


58. Do These 3 Things When You Feel Insecure to Boost Your Confidence
#19
06/02/2024

Today we get LOUD about my 3 step routine to feeling more confident on days where you just wake up not feeling yourself. We all can feel insecure from time to time but it is all about what you do to make tomorrow a better day. Let's get LOUD!

Watch the video version of this episode on YouTube: https://youtu.be/V5K5vXY8ZRs

Audio versions:

Catch LTWL on Apple: https://podcasts.apple.com/ca/podcast/loudtalk-with-lavi/id1664975601

Catch LTWL on Spotify: https://open.spotify.com/show/3lXkBxqJOYzwu3g15...


57. FIX YOUR ACNE OR WE ARE BREAKING UP | The Truth About Dating with Acne
#18
05/26/2024

Today we get LOUD with Kiara about dating with acne, getting an ultimatum from an ex, and finding confidence in your skin by being open on social media.

Watch this episode on YouTube: https://youtu.be/z9ohjWnmhCc

Follow Kiara: https://www.instagram.com/healing.with.ki/?hl=en

For Podcast highlights and updates follow:

LTWL Instagram: https://www.instagram.com/loudtalkwithlavi/?hl=en

LTWL TikTok: https://www.tiktok.com/@loudtalkwithlavi?lang=en

More Lavi:

Lavinia Rusanda YouTube: https://www.youtube.com/@LaviniaRusanda...


56. How Is The Beauty Industry Still Not Inclusive?! Youthforia Foundation, Filtered Skin & More
#17
05/19/2024

In today's episode we GET LOUD about current issues in the beauty community including the Youthforia foundation, Alix Earle as the Hero Brand Face and feeling included to enjoy beauty products.

Watch this episode on YouTube: https://youtu.be/mbdcgthYf7A


55. Why I am Double Majoring & Studying Engineering to become a Content Creator and Entrepreneur?
#16
05/12/2024

Hi everyone! In today's episode of LTWL we are getting LOUD about my university experience and why I decided to pursue a dual major in engineering and business to now work as a content creator and entrepreneur. Enjoy!

Audio versions:

Catch LTWL on Apple: https://podcasts.apple.com/ca/podcast/loudtalk-with-lavi/id1664975601

Catch LTWL on Spotify: https://open.spotify.com/show/3lXkBxqJOYzwu3g15fCmCM?si=e33b945687874d0f&nd=1


54. Struggles of Running an Acne Skincare Brand Post-2020 with Jamika the Founder of ROSEN Skincare
#15
04/29/2024

In today's episode Lavi gets LOUD with the founder of Rosen Skincare - Jamika as she opens up about the challenges in running her skincare brand post 2020. With new marketing techniques, razor thin budgets, and challenges scaling it is inspiring to speak to someone who is transparent about it all.

Watch this episode on YouTube: https://youtu.be/eEuuyf6hY04

Follow Jamika: https://www.instagram.com/jamikarose_/reels/

Follow ROSEN Skincare: https://www.instagram.com/rosenskincare/

Shop ROSEN Skincare: https://www.rosenskincare.com/


53. "I've spent $30,000 on my small business and felt like quitting" LoudTalk with Jellco Founder Brooke
#14
04/21/2024

Today Lavi gets LOUD with Brooke the founder of Jellco, an acne safe makeup line that she started 3 years ago. After her recent virality on social media Brooke has continued to open up about the reality of the challenges that business faces that aren't shown on social media. Lavi and Brooke discuss the personal and shared experiences they have had with running their individual brands. Here are the things no one talks about when it comes to entrepreneurship. Let's get loud.

Watch this episode on YouTube: https://youtu.be/KmnXfgrPZ5E

Follow Brooke...