The Keri Croft Show
It Always Seems Impossible At First
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It’s just you and me today, friend—and this one has been a long time coming. I’m giving you the full behind-the-scenes download on everything we’ve been building: why the show has been quiet, what’s happening inside our tiny-but-mighty team, and why 2026 is about to be our biggest year yet.
I’m also breaking down the heartbeat of all of it: Mental Athleticism. How I use it. Why it matters. And how it became the foundation for the B10 Challenge (starting January 12) and the Build Your Empire...
Halloween Special! Inside Columbus’s Goth Bakery “Bite This”—Annie Dixon on Skull Reapers, Sobriety & Building a Cult Brand
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This Halloween, we’re taking you inside Columbus’s viral goth bakery—Bite This—where the bagels are skull-shaped, the playlists are heavy metal, and the owner, Annie Dixon, is redefining what it means to build a brand with bite.
In this raw and wildly fun conversation, Annie opens up about her journey from elder emo to entrepreneur — including the dark humor, brutal honesty, and radical self-acceptance that fuel her success.
You’ll hear:
How Annie built Bite This, the goth bakery everyone’s lining up for ...The Brave Shift Live Kickoff: The Riveter x The B Lab Collab on Building Through Change
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The Riveter’s Amy Nelson joins me on the pod to launch The Brave Shift Live Series—a brand-new collaboration between The Riveter and The B Lab that helps people in business build through the mess.
Together, we go deep on what it really means to make a brave shift—the kind that changes everything. From career pivots and business reinvention to mindset and mental athleticism, this episode explores how to listen to your intuition, reset your focus, and build through change with clarity and courage.
✨ Inside this episode:
The st...From Valet Startup to Spiritual Awakening:. Joel Furno on Marriage, Psychedelics & Leadership
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This week, I’m sitting down with Joel Furno, the founder of Citrin—a valet company that started with $200 and a dream—and now employs over 700 people across the country. But this episode isn’t just about business growth. It’s about personal growth.
Joel gets real about the shadows behind success—depression, marriage struggles, and what happens when achievement isn’t enough—and how a single psychedelic journey cracked him wide open. We go there: the messy middle of building a company, the healing work that saved his marriage, and why true leaders...
Ask Amy x The Keri Croft Show: Stop Obsessing Over Followers—Start Building Revenue
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Everyone’s out here glued to their follower count like it’s the stock market. But let me hit you with some truth: likes don’t pay the bills. Revenue does.
In this Ask Amy x The Keri Croft Show mashup, Amy Nelson and I go all in on the difference between chasing vanity metrics and actually building a business that works. We dig into:
✨ The wild ROI of email marketing (and why it’s still the most underrated tool in the game)
✨ How effort—not excuses—is the edge you’ve...
All In or Get Out: Troy Allen from Rise Brands on Reputation, Reinvention & What's Next
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Let’s just call it like it is—Troy Allen has a reputation. Some people call him a visionary. Others? An a**hole.
On this week’s episode, I sit down with the man behind Pins, 16-Bit, and some of the biggest nightlife and entertainment concepts in Columbus and beyond. Troy’s been building incredible brands people actually feel for decades—and he’s not afraid to ruffle feathers along the way.
We talk about the highs, the hits, and the hard truths that come with being known as a controvers...
Buy the Island. Write the Book. Cory Gregory's Playbook for Legacy, Discipline, and Results
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What happens when you stop reasoning with yourself, stop waiting for permission, and just decide?
You get Cory Gregory.
This week we packed up the mics and headed out to Buckeye Lake to sit down with Cory on his turf—Muscle Island. And let me tell you…this place isn’t just a slice of paradise. It’s a masterclass in vision, grit, and relentless execution.
We’re talking about:
⚡ The decisions over feelings mindset that has fueled Cory since day one.
⚡ How he turned a wild daydrea...
Ask Amy x The Keri Croft Show: Parenting in Uncertain Times—What the Charlie Kirk Tragedy Brings Up
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This week, Amy Nelson is back in the studio with me—and we’re talking about something I honestly wish we didn’t have to: the assassination of Charlie Kirk.
Not from a political lens, but from a human one. From the lens of being parents trying to raise kids in a world where violence is live-streamed, group chats move faster than the news cycle, and childhood innocence feels harder and harder to protect.
We talk about:
 ✨ What it means to have real conversations with our kids about violence...
Panacea Luxury Spa Boutique Founder Krista Guagenti on Belief, Resilience & Business
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Some dreams take everything you’ve got. And then they ask for more.
Today, I sat down with Krista Guagenti, founder of Panacea Luxury Spa Boutique, whose story proves what it really means to keep moving—even when the setbacks pile up and the odds feel impossible.
Krista didn’t grow up with a roadmap to entrepreneurship. She was the first in her family to graduate college, worked 90-hour weeks in corporate America, got turned down by banks (and then turned down again), and faced roadblock after roadblock on the wa...
Belief Before Business: Inside the B Lab with Meghan Goodman
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Before you can build a business, you’ve got to build belief.
This week I’m pulling back the curtain on a very special B Lab client of mine—Megan Goodman. Megan came in with a head full of ideas, a ton of passion, and (like so many of us) a little voice in her head that kept saying who am I to do this?
In this episode, we talk about what it really looks like to start from scratch—without a clear roadmap. From vision boards to brand kits, fr...
Ask Amy x The Keri Croft Show: Women in Leadership and Why Business Isn’t a Kumbaya Circle
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Amy Nelson is back! Every time we sit down, I walk away fired up and inspired to do more, be more, and lead with more clarity. This time we dove into women in leadership and how damn hard it can be to walk the line between being “too soft” or “too much.”
We get into:
⚡ Leading with authenticity
⚡ Why being “bossy” is actually a compliment
⚡ Why asking for forgiveness beats waiting for permission
We also cracked open something really close to my heart right now: The B Lab. It’s the en...
Thank Your Setbacks: How Jason Tharp Turned a Stage 4 Diagnosis Into a Second Chance at Life
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What do you do when someone tells you you’ve only got seven months to live?
If you’re Jason Tharp, you decide to do the exact opposite of giving up. You strip away the masks, you stop apologizing for who you are, and you start spreading joy in the most unexpected ways.
Jason is an author, artist, and cancer survivor who’s beating the odds every single day. In our chat, he shares how a Stage 4 brain cancer diagnosis became the thing that set him free — from self-loathing, from fea...
Sarah Gormley on Chasing Joy, Surviving Loss & Writing Her Way to Healing
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You can’t plan for the moments that change you, but you can decide what to do with them. That’s what I loved about my conversation with Sarah Gormley.
Sarah is a Columbus local and the owner of Sarah Gormley Gallery in the Short North—and she’s lived one hell of a story. We got into everything: standing on the porch screaming “F***” with her daughter in response to her mom's cancer diagnosis, dating as an adult while living in her childhood bedroom, getting fired by Martha Stewart, and what it’s re...
From Logistics to Laundry: Starting Over and Scaling Big with Michael Flinner from The Fluff
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Michael Flinner spent 17 years building a successful logistics company—only to walk away and start from scratch with something completely different: The Fluff, a premium pickup-and-delivery laundry service in Central Ohio.
We get into the unsexy realities of building something sustainable, why convenience is the new currency, and the importance of staying “in the mud” when you’re laying the foundation of a business. We talk pricing psychology, narrowing your audience, and how to keep climbing new mountains without burning out.
And somewhere along the way, Michael turned the tables a...
The Worst Club, Best Members: Inside the Infertility Conversation with Ali Prato from Infertile AF
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I’ve been following Ali Prato for a long time—so having her on the show was a full circle moment.
Ali is the host of Infertile AF and co-founder of Fertility Rally, and she’s been one of the loudest, realest, and most compassionate voices in the infertility space since 2019. In this episode, she shares her own journey with secondary infertility, miscarriage, and IVF—and how she turned it all into a platform that’s helped thousands of people feel seen.
We also get into:
Her wild career piv...Ask Amy x The Keri Croft Show on Social Strategy, AI Sanity, and That $50M Wedding
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You know it’s gonna be a good one when Amy Nelson is in the building—and this month’s Ask Amy is no exception.
We dive into the chaos of summer mom life, building a business with limited time, how to actually create content that works and doesn’t suck up your soul, and why you don’t need to be an AI expert—you just need to know how to ask a good question.
We also end up breaking down Jeff Bezos’ $50 million wedding, the billionaire class, and what it sa...
MiNDSET, Ketamine & The Future of Mental Health
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Let’s talk about ketamine—and not the kind of convo you’d have at a college party.
In this week’s episode, I sit down with Dr. David Caldwell and Dr. Melissa Briggs-Phillips of Mindset Integrative Ketamine Care for one of the most powerful, personal, and mind-expanding conversations we’ve ever had on this show.
Together, they’re pioneering a new approach to healing trauma through ketamine infusion therapy (aka KIT)—backed by decades of medical expertise and lived experience. We talk about what it actually feels like, who it’s for...
Benji from Yellowbird Foodshed on Conscious Food, Big Energy & the Truth About Grocery Stores
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What do you get when you mix a rebellious heart, a deep-rooted love for real food, and a personality bigger than life itself? You get Benji—and if you don’t know him yet, buckle up.
In this episode, I sit down with the founder of Yellowbird Food Shed, a man on a mission to radically rethink the way we eat. From slinging chickens out of his garage to building a full-blown grocery revolution, Benji’s story is wild, inspiring, and refreshingly honest.
We talk about why most grocery store...
The Truth About Building a Business on Instagram (And Why I Launched the B-Lab)
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If Instagram disappeared tomorrow… would your business?
This week, I’m pulling back the curtain on something I’ve been building behind the scenes for over a year—the B-Lab. She’s finally here, and in true business-birthing fashion, she was a big baby.Â
We’re talking:
The messy magic of moving from ideation to executionWhy social media isn’t a business model (and what to do instead)How to create influence with actual infrastructureWhy the future belongs to real, authentic voices—not botsIf you're tired of h...
Suraj on Building RTRX, Leading with Heart & Sparking Big Change
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RTRX 2025 Is Coming—and So Is a New Era of Leadership, Wellness & (Maybe) Love 💥
My guy Suraj is back—and not only is he looking more snatched than ever, he’s giving us the full inside scoop on RTRX 2025: the leadership experience that’s changing the way we grow as humans, business leaders, and communities.
In this episode, we get into:
✨ What’s new at RTRX and why it matters more than ever
✨ Suraj’s journey with functional medicine and healing burnout
✨ Corti...
We’re Throwing a Citywide Lemonade Stand to Raise $10K for Charity
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Okay, so this might be the most ridiculous board meeting you’ve ever listened to—but it’s also the most fun I’ve had planning something in a long time.
In this episode, I’m sitting down with Anthony and Kim—my co-conspirators for the Lemonade Stand Fundraiser taking over Columbus on Sunday, August 10th. The idea? A kid-run, adult-supported lemonade stands all across the city… raising money for a cause that actually matters.
This is basically our first official planning meeting, and spoiler alert: we have...
Boyband Stacy on Turning Nostalgia Into a Career (Backstreet Boys, NSYNC & More)
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Can You Really Build a Career Around Boy Bands? (Spoiler: Yes.)
This week, I’m sitting down with Boyband Stacy—the ultimate fangirl turned full-blown entrepreneur. She went from dubbing VHS tapes of TRL in high school to managing an actual boy band.
We get into:
🎤 The side hustle that started it all
🎤 Meeting her idols—and how she kept it cool
🎤 What it’s like working behind the scenes of the music industry
🎤 How she built a brand by fully owning her passion
This episode is...
Feeling Off Lately? Let’s Do a Life + Biz Audit Together
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If you caught last week’s solocast, you already know—we’re in the season of building. And this week, we’re taking things one step further.
Think of this episode as Part Two: a deeper dive into the mindset work behind the business and brand consulting offer I’ve quietly been building behind the scenes. It’s not quite ready for a full reveal—but I wanted to bring you along for the journey.
We’re talking about the two most important audits you can do right now:
→ The Int...
How to Finally Start the Business You Can’t Stop Thinking About
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You’ve got a business idea that won’t leave you alone—but every time you think about starting, the self-doubt creeps in. Sound familiar?
In this solo episode, I’m talking directly to the version of you who knows you're meant for more—but feels stuck in place, overthinking the leap. Whether you’re in the daydream phase or obsessing over the same spreadsheet you built 2 years ago, this is your sign to stop waiting for perfect time and start building the damn thing.
I’ll share:
Why I built a...Why Girls Are Losing Confidence: Dr. Lisa Hinkelman Explains What We Can Do
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I’ve been "bossy" the moment I popped out of the womb.
Loud. Confident. Opinionated.
And I'm lucky. Because somewhere along the way, I realized—none of that was actually a bad thing. Being bold and self-assured shouldn’t be something we’re taught to tone down. It should be something we protect fiercely.
That’s why this week’s episode with Dr. Lisa Hinkelman hit me so damn hard.
Dr. Lisa Hinkelman is the founder of ROX (Ruling Our eXperiences), a nonprofit that’s teaching girls...
From Ohio to Hollywood: Jeff Timmons on the Rise, the Grind, and the Glamour of 98 Degrees
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I never thought my Bluffton, Ohio deli girl era would come full circle like this—but here we are.
This week on The Keri Croft Show, I’m joined by the one-and-only Jeff Timmons. From his humble Ohio roots to global fame, Jeff shares what life in a boy band was really like: the mental toll, the money misconceptions, the pressure to keep climbing even when you’ve already “made it.”
We talked about:
Why 98 Degrees almost didn’t make itThe truth about the “boy band wars” with *NSYNC and Backst...The Cost of Control: Amber’s Story of Disordered Eating, Infertility & Coming Back to Herself
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I’ve known Amber for a long time. She was an OG at SOS and back then I could sense something was off, but I didn’t know the full story. I didn’t know she was quietly fighting a battle with food, control, and over-exercise that was stealing so much more than just her energy—it was stealing her presence. Her joy. Her health. Her period.
It wasn’t until we recorded the Infertility Series that I learned the whole story—and damn, it hit me hard.
In this episode...
How Women Entrepreneurs Can Thrive with AI & Build Abundance | Ask Amy x The Keri Croft Show
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Perfection won’t build your business. Full stop.
On this episode of Ask Amy, Amy Nelson returns to tackle the biggest mindset blocks holding women back—and how to break through them with clarity, courage, and a little tech-savvy edge.
Plus, we’re switching it up with TWO live call-ins! Real questions from real women navigating real pivots—because that’s what this show is all about.
Amy breaks down how to approach artificial intelligence as a power tool—not a threat—and how your human skills a...
Oyauma Garrison on the Fight Against Addiction at Maryhaven, Mental Health Crises, and Homelessness
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From the moment Oyauma Garrison walked into the studio—I knew this conversation was going to be so goddamn special. As the CEO of Maryhaven—a premier nonprofit rehabilitation center in Central Ohio—Oyauma carries a story that’s deeply personal and incredibly powerful.
We talked about everything: growing up in Baltimore during the crack epidemic, the mentors who helped shape his path, and how he’s now using his platform to lead the charge on some of the biggest mental health and addiction issues facing our communities today—right here in Central O...
The Pursuit of Meaningful Entrepreneurship: Nate DeMars on Building a Business You Actually Love
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The secret to success isn't about scaling at all costs—it's about still loving what you do 5, 10, 15 years in.
In this episode, I sit down with Nate DeMars, the founder of Pursuit, a Columbus-based custom suit shop that started as a project in business school—and turned into a purpose-driven brand that suits people for life’s biggest moments.
But this isn’t your typical startup story. Nate doesn’t chase venture capital, viral growth, or Shark Tank glory. Instead, he’s built a business on intention, integrity, and the wild ide...
How Zach Thompson Turned Anxiety Into a Mental Health Movement | The Scatter Joy Project
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What if the sh*t you’ve been through is actually leading you to your purpose?
On this episode, I sit down with Zach Thompson, founder of The Scatter Joy Project — a creative, nontraditional mental health nonprofit that’s helping people find affordable therapy, break through stigma, and connect to something deeper.
Zach opens up about:
✨Losing his uncle in middle school and hiding years of anxiety behind perfectionism.
✨Discovering he had the same rare heart condition — and how a defibrillator saved his life more than once.<...
Joe Apgar on Male Infertility, Open Adoption & Why Sperm Banks Need a Makeover
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Joe Apgar wasn’t thinking about infertility at 21.
He was just trying to survive cancer.
But years later — in the middle of dating, adulting, and trying to figure out what his future might look like — the reality hit: cancer hadn’t just changed his body… it had rewritten his path to parenthood.
In this episode, Joe shares what it’s like to navigate male infertility after cancer, and how the emotional weight of “undetectable sperm count” followed him into relationships, and self-worth.
Oh — and we also go all the way in...
Lana Manikowski on Redefining Purpose After Infertility & Creating a Life You Love Without Kids
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What happens when the fertility journey ends and there’s no baby?
Lana Manikowski lived that.
Seven years of treatments, zero viable embryos — and a whole lot of silence from the people who were supposed to help her through it.Â
In this episode, we talk about:
 → Grieving what could’ve been
 → Redefining purpose when motherhood isn’t part of the story
 → Baby showers, holidays, and all the awkward sh*t no one prepares you for
 → Finding joy — even with a little grief in your back pocket
Lana...
Skye & Jason on Surrogacy, Marriage, and the Power of Creating Family for Someone Else
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What drives someone to carry another family’s baby?
In this episode of our Infertility Series, I sit down with two of the most extraordinary humans I know — Skye and Jason — the couple who helped bring my daughter Kyle into the world through surrogacy.
Skye opens up about what drew her to this path — a deep love for pregnancy and an even deeper desire to help someone else experience the kind of love only parenthood can bring. Jason gets real about what it took for him to get on board — f...
Infertility Series, EP-8: Simi, Melissa, and Molly on Pregnancy After 40, Egg Donation, and Loss
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Motherhood doesn’t always follow the plan — and these three women are living proof.
In this episode of our Infertility Series, Melissa, Molly, and Simi share raw, real stories about loss, resilience, egg donation, frozen embryo failure, pregnancy over 40, and building families against the odds.
You’ll hear:
🧡 How Melissa naturally conceived at 43 after devastating losses
🧡 How Molly survived losing 13 embryos — and found hope again
🧡 How Dr. Simi and her wife embraced egg donation to grow their family
We break down fertility myths ("just relax!" 🙄), the t...
Jami Crist on Pregnancy Loss, Grief at Work & Finding Purpose After Heartbreak
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Jami Crist has lived through the kind of heartbreak most people can’t imagine — and somehow, she’s turned it into her superpower.
After four pregnancy losses — including a termination at 17 weeks, miscarriages, and a traumatic loss at home — Jami realized there was just a gapping hole when it came to pregnancy loss support.
In this episode, Jami shares her full story — from being adopted by her aunt at age five, to the patterns of instability that shaped her approach to motherhood, to the painful, relentless losses that nearly broke her.<...
How to Get Your Partner On Board with Your Big Career Move | Ask Amy x The Keri Croft Show
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Amy Nelson isn’t just an attorney and founder of The Riveter—she’s a force of nature. For years, she’s been in the ring with Amazon and the DOJ—and she’s winning. Oh, and did we mention she’s doing all this while raising four young daughters? Now, she’s bringing that same fire to our new monthly call-in show, Ask Amy. She’ll be answering your biggest, boldest questions about pivoting in business—no fluff, no BS, just straight talk for women ready to shake things up.Â
In this episode, Amy...
OBGYN Dr. Shepherd on Egg Donation, Surrogacy & What Really Makes You a Parent
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What happens when your doctor becomes your fiercest advocate — and ultimately, your friend?
In this episode, I sit down with my own OB/GYN, Dr. Kimberly Shepherd — a true BADASS woman who has single handily helped so many women like me along their infertility and pregnancy journeys.
I open up publicly about choosing egg donation — a topic that still feels taboo for so many. Dr. Shepherd and I get real about what it means to build a family outside the “traditional” mold, and why love — not biology — is what defines parent...
Fertility Expert Dr. Jain Breaks Down Egg Donation, Genetic Risks & What Really Impacts Conception
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If there’s such a thing as a modern-day stork — it's Dr. Jain.Â
Dr. Jain is an not just any reproductive endocrinologist and infertility specialist — he helped create my family — and thousands of others — with a rare blend of brilliance, brutal honesty, and just the right amount of sarcasm.
This conversation is the opposite of clinical. We dive into:
 🧡 Egg donation and genetic curveballsÂ
 🧡 Why you shouldn't be so stressed about stress when it comes to infertility.
 🧡 The myths we’ve outgrown
 🧡 How fertility insurance coverage has made maj...
Infertility Series, EP-5: Amber, Leslie & Emilee on Infertility, Identity, and Letting Go of Control
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In this episode of our Infertility Series, we’re going deep into the unfiltered, emotional, and often messy reality of trying to get pregnant.
🧡 Amber shares how losing control in her life led to extreme exercise and disordered eating — and how she had to rebuild trust with the body she spent years punishing.
🧡 Leslie takes us back 20 years to when she went through infertility before having her two boys. And at the time “just relax” was the most unhelpful (and most common) advice she heard.
🧡 Emilee opens up about being pregnant af...
