DeadThree - Coaching and Leadership Development

Most leaders say they want to grow their people and build high-performing teams… but then keep doing everything themselves.

In this episode, George breaks down key ideas from Dan Martell’s book Buy Back Your Time and reframes them through a leadership lens. This isn’t about becoming a “busier” entrepreneur — it’s about becoming a stronger leader who builds people, systems, and cultures that can execute without you hovering over every task.

If you’re tired of spinning in the mud, exhausted from carrying the team on your back, and frustrated that your calendar doesn’t match yo...

What happens when you try to lead, build, sell, strategize, and “just handle it” all by yourself? In this episode, I break down how Dan Martell’s book Buy Back Your Time quietly doubles as one of the most important leadership books you can read—especially if you’re a leader who’s stuck in the loop of doing instead of leading.

I unpack why leadership without structure always ends in burnout, why so many leaders keep saying, “I’ll just do it myself,” and how that mindset caps not only their impact, but their team’s potential. Using rea...

Great leaders don’t bark orders — they build alignment.

In this episode of the DeadThree Coaching Show, George breaks down how elite organizations like the Ritz-Carlton build cultures of empowerment, trust, and execution — not by demanding obedience, but by creating clarity so strong that permission isn’t needed.

Drawing lessons from Brian Gottlieb’s book Beyond the Hammer and real-world leadership models from sports and business, this episode explores how alignment, daily rhythms, and purpose-driven communication create unstoppable teams.

In This Episode You’ll Learn:

What makes teams elite isn’t talent — it’s alignment.

In this episode of the DeadThree Coaching Show, George breaks down one of the most misunderstood truths in leadership:
Teams rarely fail because they’re lazy. They fail because they’re misaligned.

Drawing lessons from Brian Gottlieb’s Beyond the Hammer, George explores how belief, purpose, and alignment form the foundation for execution — and how leaders can shift from controlling outcomes to influencing people.

You’ll hear why alignment and purpose are the glue that hold execution together, why meaning beats motion every time, and...

What if the real reason people stay—or leave—has nothing to do with pay, perks, or projects… but everything to do with how they’re led?

In this episode of the DeadThree Coaching Show, George dives into one of the most powerful truths from Beyond the Hammer by Brian Gottlieb:
People don’t stay for the work. They stay for the leader.

When leadership is built on belief, care, and development—not control or transaction—it transforms everything. Your people stop “doing tasks” and start chasing greatness. Your culture shifts from obligation to owne...

What separates a manager from a leader?

It’s not the title, the office, or the authority — it’s belief.

In this episode of the DeadThree Coaching Show, George unpacks one of the most powerful ideas from Beyond the Hammer by Brian Gottlieb: the greatest leaders don’t build through force — they build through belief. Real leadership is about seeing potential in people long before they see it in themselves and transferring that belief through your words, your actions, and your consistency.

This episode isn’t about motivational clichés or surface-level encouragement — it’s about buil...

What if the missing ingredient in your team’s performance wasn’t accountability — but empathy?

In this episode of the DeadThree Coaching Show, George breaks down a leadership truth that many overlook: you can’t demand discipline from people who don’t first feel understood. Leaders who rush to enforce standards without connection end up managing compliance, not commitment.

Through personal reflections, sports analogies, and lessons from the SDC Playbook (Standards, Discipline, Consistency), George explores how empathy and accountability are not opposites — they’re partners. Empathy earns trust; trust fuels discipline; and discipline drives results.

This epis...

What if the real measure of greatness wasn’t how high you rise — but how long you can keep showing up when no one’s watching?

In this episode of the DeadThree Coaching Show, we strip away the hype and get brutally honest about what greatness actually looks like in real life — the early mornings, the unseen hours, the boring repetition, the emotional fatigue. Because here’s the truth: greatness isn’t built in moments of motivation. It’s built in the quiet, exhausting, consistent work that no one celebrates.

You’ll hear why motivation i...

Who Do You Want to Become?

How identity, humility, and disciplined action shape your path to real greatness.

This episode goes straight at a question most leaders avoid: Who are you becoming—on purpose? Not your title, not your goals, not your possessions. Your identity. Because until you define that, you’ll keep chasing outcomes that don’t change who you are.

Drawing from Ryan Holiday’s Ego Is the Enemy and DeadThree’s playbook, we break the pursuit of greatness into two non-negotiables: (1) Know who you want to be. (2) Kn...

Episode 115: “Don't Be the Reason They Quit”

What happens when the same kid, with the same talent and love for the game, goes from loving a sport one year… to hating it the next?

It’s rarely about the sport. It’s almost always about the coach.

In this episode of the DeadThree Coaching Show, we unpack the raw truth about leadership — that the person leading can either ignite passion or extinguish it. Whether on the court or in the boardroom, the same principle applies: a leader can make or break som...

Motivation Fades. Inspiration Doesn’t.

What if the reason you keep losing momentum isn’t discipline—or even motivation—but the kind of fuel you’re running on?

In this episode, I break down one of the biggest misconceptions in performance, leadership, and life: the idea that motivation is what moves us. The truth? Motivation burns out. Inspiration endures.

This isn’t another pep talk about working harder or staying positive. This is a mindset shift—a complete reframe of how you lead yourself and others when the fire starts to fade.

In this episode of the DeadThree Coaching Show, we confront one of the biggest barriers to growth — the permission trap.

Most people are sitting in the audience, waiting to be chosen. Waiting for validation. Waiting for someone to notice their effort, hand them the opportunity, and tell them it’s “their time.”

 But here’s the truth: nobody’s coming. The spotlight isn’t handed out — it’s taken.

Drawing from powerful stories and real experiences, George challenges you to stop waiting for the right time, the right approval, or the perfect conditions — and to simply move.<...

In this episode of The DeadThree Coaching Show, we explore one of the most overlooked — yet defining — qualities of elite leadership: the ability to inspire instead of manipulate.

Too many leaders rely on pressure, titles, or authority to drive results. But true leadership? It’s not about forcing people to perform — it’s about inviting them to believe. It’s about inspiring ownership, purpose, and pride. When people feel seen, valued, and inspired, their performance doesn’t need to be managed… it becomes self-sustaining.

Drawing from recent DeadThree client experiences, sports analogies, and real-world leadership examples, this e...

In this episode of the DeadThree Coaching Show, we unpack one of the most underestimated skills in leadership: awareness.

Too often, leaders believe their job is simply to make decisions. The truth? If you don’t understand yourself, your people, and your environment, every decision is just a guess.

We break awareness into three levels:

In this episode of the DeadThree Coaching Show, we go deeper than the typical “values on a wall” conversation. Values aren’t just inspirational words slapped on a mouse pad — they’re the standards you live, the non-negotiables that guide your actions, and the silent forces that either strengthen or erode your culture.

I share a personal story from my own community — about a man whose life embodied service, sacrifice, and togetherness without ever needing to announce it. His actions, not his words, made his values crystal clear. That contrast raises the tough question: are the values you claim re...

In this episode of the DeadThree Coaching Show, we tackle a season every leader knows too well: when everything feels cloudy—direction, roles, priorities, energy. Clarity won’t magically appear. As Ed Mylett says, “clarity is the child of courage.” It’s your job as a leader to create it.

Pulling from Patrick Lencioni’s The Advantage, we break down the difference between smart organizations (strategy, tech, marketing, finance) and healthy organizations (low politics, low confusion, high morale, high productivity, low turnover)—and why most teams over-index on “smart” and ignore “healthy.”

👉 Inside this episode:

In this special walking edition of the DeadThree Coaching Show, we kick off Q4 with a hard truth: goals alone aren’t enough. You can write them down, tape them to your wall, or even frame them — but without systems, standards, and daily execution, they’re just words on a page.

In this episode, I share exactly how I’m approaching Q4: building clarity, using AI as my accountability partner, and turning my goals into non-negotiable commitments. You’ll hear about my 9 quarterly goals, how I narrowed them to the one that matters most, and why execution...

In this episode of the DeadThree Coaching Show, we get brutally honest about what most folks won’t say out loud: greatness is exhausting. It’s not built on hype or highlight reels—it’s paid for in the boring, repetitive, uncelebrated work you do when nobody’s clapping. We talk about why exhaustion is not a red flag but a receipt for the price you’re paying, how elite teams keep standards high when feelings get loud, and what leaders must do to carry the energy when the team is running on fumes. From the NOMA “best restaurant in the world”...

In this episode of the DeadThree Coaching Show, we dig into the foundation of every elite team: trust that makes truth-telling safe. If someone on your team spots a problem, do they feel safe to say it out loud—or do they go quiet and hope it goes away? Using insights from Patrick Lencioni’s The Advantage, Seth Godin’s Tribes, and real-world leadership examples (including UConn’s Dan Hurley), we unpack why silence is costly and how leaders create environments where people can speak freely, fail safely, and still feel valued.

👉 What you’ll learn

In this episode of the DeadThree Coaching Show, we break down one of the most overlooked tools in leadership: the words you choose.

Liz Wiseman reminds us in Multipliers: “Leaders must change the conversation. New words create new worlds.” The language you use every day either multiplies your people — building clarity, trust, and ownership — or it diminishes them, leaving confusion, low morale, and stalled progress.

From locker rooms to boardrooms, your words set the tone. Whether it’s the difference between “work for me” and “work with me,” or swapping “we can’t” for “here’s how we will,” leaders who...

In this episode of the DeadThree Coaching Show, we break down one of the most overlooked truths in leadership: energy isn’t about personality — it’s about responsibility.

Your people don’t just hear your words, they catch your energy. If you walk into the room burned out, disengaged, or negative, your team will mirror it. If you show up consistent, intentional, and energized — you fuel trust, clarity, and execution.

Drawing inspiration from Brendon Burchard’s High Performance Habits and the DeadThree Playbook, we explore why energy management is just as important as time management f...

Here’s the hard truth: most companies say they have values, but few actually live them. And when values are fake, forced, or just written on a wall without being lived out — people notice. The result? Broken trust, toxic culture, and teams who disengage or walk away.

In this episode, we tackle the values problem — why empty values destroy culture, how they erode trust, and what it looks like when leaders actually embody the values they preach.

What You’ll Learn in This Episode:

Without crystal-clear shared goals, your team’s effort is scattered. And without clear roles, even the right goal becomes a mess to execute.

In this episode of the DeadThree Coaching Show, George breaks down why the most effective leaders protect two things at all costs:

You’ll learn why “chaos dressed up as ambition” kills momentum, how sports teams illustrate the power of role clarity, and the leadership mindset required to keep your team aligned, accountabl...

In this episode, George shares a powerful lesson from Patrick Lencioni’s The Advantage:

Through stories from his coaching days and lessons from legends like Kobe Bryant, George explains how clarity demands prioritization—both on the court and in the boardroom. When leaders dilute priorities, teams scatter their energy and achieve little of significance. But when you sharpen focus, confidence and results skyrocket.

You’ll also hear about Dead3 Coaching’s ongoing 100–1–10 challenge:
✅ Serve 100 companies
✅ Empower 1,000 leaders
✅ Inspire 10,000 listeners

Listen in for practical actions you can take r...

Stop Being the Answer Machine: Build Teams That Think

Quote:
"An answer solves today’s problem, but a principle solves tomorrow’s. Teach your team how to think, not just what to do." – Dan Martell 

In this milestone episode of The Dead3 Coaching Show, we take you inside a leadership shift that can transform your team and free up your time.

The Core Message:
An answer fixes today’s problem. A principle builds tomorrow’s leaders.
Stop being the “answer machine” for every issue your team faces. Instead, install principles and...

Most people think their goals are far away. That success, impact, or the life they really want is years down the road—after more experience, more resources, more perfection. But what if that’s just a perception problem?

In this episode of the Dead Three Coaching Show, George Evjen challenges the idea that you're "not ready yet" and shares stories—from Ja Morant to Gary Vee to his own coaching journey—that prove how one decision, one action, or one conversation can change everything.

If you've been playing small or waiting for the "perfect time," this is...

In this episode, George Evjen shares what happens after the team buys in—when the hype is high, belief is strong, but the results still haven’t shown up.

Whether you’re coaching athletes, leading software teams, or trying to change yourself, the challenge isn’t buy-in. It’s habit change. It’s discipline. It’s doing the work when motivation fades.

George unpacks:

“We fail the minute we let someone else define success for us.” — Brené Brown

In this episode of the Dead Three Coaching Show, George breaks down one of the most powerful (and often overlooked) truths in leadership and life: Success isn’t universal. It’s personal.

From early morning routines with his family to lessons from coaching small-college basketball against powerhouse D1 programs, George shares raw insights on why we feel stuck—even when we’re doing all the “right” things.

What if you’re not failing?
What if you’re just chasing a scoreboard th...

Welcome back to the Dead Three Coaching Show! After a short break, George Evjen returns with a powerful message about purpose, discipline, leadership, and belief.

This episode unpacks what it really means to lead with intention—without needing to shout from a podium. Drawing inspiration from The Culture Code, George explores why the best leaders don’t rely on big speeches to create culture… they rely on small, consistent signals. And those signals? They build belief. They create elite environments. And over time, they define the culture of a championship team.

You'll hear about:

Episode Overview

What if the only thing standing between who you are now—and who you want to become—is the strategy you’re using today?

In this episode, we unpack a powerful quote from The Summit Mindset:

Growth doesn’t happen by accident. It happens when you refine your approach, align your habits, and start making choices that reflect your future—not your past.

Inside this episode, we explore:
 ✅ How to identify a...

Episode Overview

Leadership isn’t about authority—it’s about belief.
 In this episode, we break down one of Simon Sinek’s most powerful quotes:

Whether you’re leading a team, launching a business, or raising a family, leadership starts with seeing what others don’t—and inspiring them to build it with you.

In this episode:
✅ Why visionary leaders think long-term, not just urgent
✅ How to turn abstract vision into a daily, tangible...

Episode Overview

What if your greatest challenges weren’t holding you back—but building you up?

In this episode, we unpack a deceptively simple quote that carries massive weight:

It’s not just about staying positive—it’s about reclaiming your power.
We talk about the mindset shift that separates reactive thinking from resilient growth, and how to start using your hardest moments as fuel instead of friction.

In this episode, you'll learn:
 ✅ How to reframe adversity into meaningful progress
 ✅ Why trackin...

Episode Overview

In a world full of constant demands, distractions, and shiny opportunities, focus feels like a luxury.
 But what if the key to breakthrough success isn’t about doing more—but about doing less with unapologetic clarity?

In this episode, we explore a powerful quote:

If you’ve ever felt spread thin, overwhelmed, or off-track, this episode will help you:
 ✅ Refocus on what matters most
 ✅ Learn how to say “no” witho...

What if your biggest goal isn’t big enough?
In this episode, we explore the powerful idea behind one of Ray Dalio’s most striking quotes:

This episode is a call to stop playing it safe and start thinking heroically. If your goals don’t scare you, stretch you, or challenge everything about your habits, then maybe you’re not aiming high enough.

 ✅ Set goals that truly stretch your identity and performance
 ✅ Eliminate comfort and excuses from your process
 ✅ Take consistent, bold action—starting today

Key Takeaways from This...

You can’t reach the summit if you don’t know where you’re starting—or where you’re headed.

This episode is about the power of self-awareness and strategic thinking when it comes to chasing big goals. Inspired by The Summit Mindset, we explore how the highest achievers don’t rely on luck or momentum—they operate with a clear, honest understanding of themselves and a detailed plan to match.

In this episode, you’ll learn:
✅ Why self-awareness is the foundation of strategic growth
✅ How to use your strengths and weaknesses as fuel for the climb

Getting pushed by a teammate doesn’t always feel good—but it often means they care.

In this episode, we explore how trust transforms feedback, conflict, and accountability into tools for growth—not tension. When there’s trust on a team, pushback feels like support, not criticism.

We break down:
 ✅ Why trust isn’t about being nice—it’s about being real
 ✅ How to build a team culture where healthy conflict is welcomed
 ✅ Three ways to develop trust that fuels accountability and high performance

If you lead a team—or want to be part of one—th...

In a world full of distractions, being present is one of the hardest but most valuable skills to develop. We’re constantly pulled in different directions—notifications, deadlines, worries about the future, regrets about the past. But the truth is, the only thing we ever truly have control over is right now.

In this episode, we dive into:
 ✅ Why presence is the key to better decisions, relationships, and success
 ✅ The three core pillars of presence—Awareness, Acceptance, and Engagement
 ✅ How to train your mind to focus on the now and eliminate distractions

If you struggle...

Success isn’t just about talent or intelligence—it’s about belief. The highest performers in any field have an unshakable self-belief that drives them to take action, adapt, and persist through obstacles.

In this episode, we break down:
 ✅ Why self-belief is the ultimate edge that separates leaders from followers
 ✅ The three core pillars of self-belief—Confidence, Initiative, and Optimism
 ✅ How to build the habits and mindset that make success inevitable

If you’ve ever struggled with self-doubt or hesitated to take action, this episode will help you develop the confidence to execute, the initia...

Episode Overview

Success isn’t the end—it’s just another checkpoint. True winners never get comfortable. They don’t dwell on past victories; they refocus, reset, and prepare for the next challenge. Tim Grover’s quote is a powerful reminder:

In this episode, we unpack:
✅ Why the elite never stop evolving after success
✅ The "disease of me" and how it destroys championship teams
✅ The mindset shift needed to turn wins into momentum, not complacency

If you’re striving for sustained excellence in sports, business, or leadership, this episode will push...

Episode Overview:

Great leaders don’t just manage people—they multiply their potential. Multipliers aren’t just “feel-good” managers; they push, challenge, and develop their teams to operate at a higher level. They see what others don’t and refuse to let their people settle for mediocrity.

In this episode, we dive into:
 ✅ Why Multipliers create teams that grow stronger every day
 ✅ The difference between keeping people comfortable and unlocking their potential
 ✅ Practical strategies to lead, challenge, and stretch your team beyond their current limits

If you’re a leader looking to build an eli...