Generator

What if the secret to a sustainable creative business isn't working harder, but starting your day differently?

Angela Anderson is a portrait photographer and educator based in Tucson, Arizona. She runs a studio that doubles as an education center, teaching eight-week intensive courses that take beginning photographers from shooting in automatic mode to running a full photography business. After years of chasing what she thought success should look like, she rebuilt her entire approach around a morning routine that changed everything.

I sit down with Angela to talk about the messy reality of building a...

What if the thing you're best at feels too easy to charge money for?

Tracy Matthews has built multiple seven-figure businesses, taught over 9,500 jewelry designers through Flourish & Thrive Academy, and lost everything in the 2008 crash before rebuilding from scratch. She's learned that most creatives are stuck because they think work needs to be hard to be valuable. Spoiler: it doesn't.

I sat down with Tracy to talk about creativity, business growth, and what it actually takes to build something that doesn't burn you out. We get into why everyone is creative (even finance guys), how...

What do you do when your business feels personal and a bad year makes you question everything?

Ashleigh Taylor is a portrait and boudoir photographer based near Los Angeles whose work blends editorial edge with raw emotion. She's built a reputation for creating images that feel like they belong in a magazine, but she's also someone who isn't afraid to talk about the hard parts of running a creative business. In this conversation, Ashleigh opens up about navigating one of the toughest years of her career and what it taught her about identity, resilience, and staying true...

What color was your childhood fridge? For photographer Ben Marcum, it was that unforgettable avocado green—and that odd little memory sets the tone for an honest, funny, and insightful hour about life, art, and connection.

Ben, based in Louisville, Kentucky, has built a thriving portrait and boudoir studio rooted in authenticity. We talk about how his years in theater shaped his ability to read people, how video became his strongest storytelling tool, and how he keeps things light, human, and deeply real—both online and in-studio.

He opens up about burnout, fitness, therapy, and the...

Episode Overview

How do you create portraits that feel more like stories than snapshots?

In this episode of Generator, I sit down with Judith Hill, a fine art portrait photographer based in Nashville, whose work is filled with texture, emotion, and intention. Judith has built a style that slows everything down, where connection is the point, not the afterthought. We talk about how she went from second-guessing herself to directing shoots with clarity and confidence.

Judith opens up about the importance of creative direction, trusting her gut, and why her best work happens...

Annie Marie has been working as a photographer in Minneapolis for over three decades. She’s earned the titles—four-time Minnesota Photographer of the Year, SYNC Photographer of the Year—but none of that has pulled her away from what matters most: making honest portraits and helping other photographers find their footing.

Podcast Title: Generator

Episode Title: Annie Marie - Still Thriving After a 30 Year Career

Episode Number: 59

Publish Date: 22 Sept 2025

Episode Overview

In this episode, we talk about what it means to stay curious when you’ve been...

Matt Stagliano and return guest Sue Bryce dive deep into the wild world of photography and the many hurdles that come with chasing success in this episode. Kicking things off, they tackle the main theme: the notion that "The Photography Game is Rigged," a title that has sparked quite the conversation. We explore how the industry can sometimes feel like a minefield of outdated beliefs and myths that tell aspiring photographers there's only one 'right' way to achieve success. Sue and Matt share their own experiences and insights, revealing the real deal behind personal branding, vendor relationships, and the...

You know that nagging voice in your head that just won’t take a break? Yeah, the one that tells you you're not doing enough or everyone else has their life together while you’re just here, existing? Well, let’s dive into the murky waters of our not-so-sunny thoughts. We’re constantly told to manifest positivity and speak good vibes into existence, but what happens when the truth is more shadow than sunshine? In this episode, we’re peeling back the layers on the tension between keeping it real and staying positive. We're chatting about whether voicing our darker tho...

You ever finish a photography course and think…

“That didn’t help at all”?

You’re not alone.

The coaching space is flooded right now—some of it’s gold, some of it’s garbage.

And when we’re unsure of ourselves, we’re more likely to buy the hype.

In this short episode I’m digging into the rise of photography coaches, why so many of us feel unfulfilled after taking courses, and how to become a better critical thinker—without burning out or giving up.

This isn’t about shaming...

Let’s have a real talk about what’s happening in the photography world.

In this short episode, I break down the game where photographers feel like they have to chase sponsorships, get reposted by brands, or land a partnership just to be taken seriously. You know the drill: content over craft, clout over connection.

But here’s the thing… that game? It’s not built for you. It’s built to keep you running in circles, burning out, and forgetting why you started taking photos in the first place.

I’ve played it. I’ve seen...

Jonathan Daige, a former law enforcement officer and veteran, is the founder of the Thin Blue Ride, a non-profit organization dedicated to supporting veterans and first responders battling cancer. In our chat, JD shares his incredible journey of resilience in the face of multiple cancer diagnoses and surgeries, highlighting the importance of community and support in overcoming life's toughest challenges. We dive into how Thin Blue Ride has already raised over $800,000 for what he affectionately calls “cancer warriors,” and there’s no sign of slowing down! This isn’t just a story of survival; it’s a rallying cry for action...

In this episode of Generator, I sit down with Karinda Kinsler—an equine photographer, business coach, and the author of The Unicorn—to talk about what really happens when you stop following the rules and start building a business that actually works for you.

Karinda built a brand photographing horses as well as a national reputation by doing things her own way. We talk about the mindset shifts that helped her raise her prices, get rid of all those templated emails, and start having real conversations that lead to stronger connections and bigger sales. Whether you’re feelin...

Johnny Guerrero’s a talented photographer and he’s also an Army vet and a retired law enforcement officer who’s all about community and connection. We chat about how his diverse experiences shape his approach to photography and client relationships, and spoiler alert: it’s all about serving others with heart. Johnny shares some heartfelt stories about his time as a foster parent to over 45 kids and how that taught him to connect with people on a deeper level. Plus, we get real about mental health in the military and law enforcement, and how his podcast, Trading Holsters, is creat...

Oliver Lozano, a portrait photographer based in Stuttgart, Germany, is all about creating genuine connections with his clients. In this chat, we dive into Ollie's career, exploring how he transforms the traditional photography experience into something deeply personal and meaningful. He shares his insights on everything from the glitz of classic Hollywood to the raw authenticity of boudoir and erotica photography. We also uncover the importance of vulnerability, identity, and how truly being seen can empower his clients in front of the camera. Oliver's approach is about crafting a narrative that celebrates individuality and evokes emotion!

Podcast...

What if the key to finding your creative voice is simply asking yourself, “What do I want?”

In this powerful milestone episode of Generator, I sit down with world-renowned photographer, educator, and speaker Sue Bryce to explore the deeper currents of creativity, self-worth, and showing up authentically.

This conversation is about the transformation that happens when you stop hiding and start creating from a place of truth.

Sue has taught thousands how to build thriving businesses, but it’s her guidance on self-value, storytelling, and owning your voice that changed my life. In this r...

In this episode, I sit down with Kara Marie Trombetta, a photographer who’s reshaping the way we think about boudoir. Her work is rooted in self-respect, real empowerment, and helping people feel truly seen—without all the old-school glamor filters. We talk about what it takes to evolve as an artist, especially when the world around you keeps shifting, and how Kara built a business that reflects her values, not just trends. It’s a raw, thoughtful conversation about identity, creativity, and staying grounded when everything feels up in the air. Plus, we get into the nitty-gritty of pivoti...

Building a career around consistency is the name of the game, and nobody does it quite like Sandra Coan. With over 25 years in the photography world, she’s not just a family and newborn portrait photographer in Seattle, she’s an educator and author who’s all about using strobes for a natural light look. In this episode, we discuss how human connection fuels her work and why she believes that capturing the moment is more important than getting the technically perfect shot. We talk about her marketing methods and how any Creative can ditch the traditional marketing funnel for a...

Kristen Kidd is all about capturing the heart and soul of the human-pet bond, and she does it with style! This episode kicks off with her sharing her journey as a photographer, author, and magazine publisher, including the launch of her fabulous Dog Mom Magazine. We dive into the nitty-gritty of what it’s like to be a pet photographer—like, how do you get past the fear of failure or deal with difficult moments of grief? Kristen opens up about her background as a social worker and how that helps her connect with clients on a deeper level, maki...

Elena S. Blair is an absolute powerhouse in the photography world, and today we're having a conversation that's packed with wisdom for anyone looking to make their mark in the creative industry. We kick things off by exploring how Elena captures genuine connections in her family photography, a skill that sets her work apart and resonates deeply with her clients. She shares her journey through the ups and downs of building a successful business in this competitive landscape, emphasizing the importance of mindset and community. As we chat, we dig into the nitty-gritty of practical strategies like SEO, email...

George Varanakis is a true cornerstone in the photography world, and in our latest chat, we dive into the inner workings of the conferences he helped spearhead, WPPI and the Portrait Masters. We’re talking about how he’s not just a guy pulling the strings behind the scenes, but a genuine connector who builds communities that thrive. George is honest and open about what it really takes to pull off a massive conference like WPPI, from the emotional labor to the logistics, all while keeping the vibe high and the energy infectious. Plus, we ponder the future of crea...

Ever flattened 50 layers in Photoshop and instantly regretted it? Renee Robyn has—on purpose.

In this episode of Generator, I sit down with digital artist, photographer, and all-around creative badass Renee Robyn to talk about what it really means to make cool stuff. From her roots in the Canadian north to her role as Optics Product Manager at Boris FX, Renee brings equal parts grit, geekery, and genius to the table.

We dig into her cinematic style, her fearless approach to failure, and the wild ride that’s taken her from modeling and locksmithing to plac...

Matt Stagliano and Mitzi Starkweather dive deep into the highlights and hiccups of the WPPI 2025 conference, which took place at the Rio Hotel in Las Vegas this past March. Right off the bat, they tackle the good, the bad, and the downright confusing aspects of the event, giving us a candid look at their contrasting experiences—Mitzi, as a speaker, and Matt, as an attendee. They reflect on the vibe of the conference, discussing how it felt fresh yet familiar in a new venue, and how the energy was palpable. As they banter back and forth, they sprinkle in so...

Kirsten Graham is all about flipping the script for business owners, helping them go from being total wallflowers to the life of the party with some savvy outsourcing and a little video marketing magic. She’s a powerhouse from Six Figure Business Coaching, and trust me, this episode is packed! We dive into why outsourcing tasks to a virtual assistant can save you tons of time. Plus, Kirsten gives you the do's and don'ts of working with VAs, from protecting your accounts to finding the right fit for your biz. And hey, if you’re wondering about video marketing, she’...

Valentina Pardi-MacGregor is a total gem in the photography world, and she's here to discuss how she helps women over 40 reconnect with their inner fabulousness through intimate portraiture. It's all about boosting confidence and weaving powerful stories that really transform how her clients see themselves. We dive into everything from the ups and downs of social media life to the magic of creative retreats and the crucial role of building a supportive community in this industry. Valentina dreams of splitting her time between Majorca and New York, and she shares some killer advice on how focusing on what you...

Jean Carlo Penaloza is a creative powerhouse who sees photography as a conversation rather than just a business. With over 20 years in the game, he’s transformed from IT consultant to a photographer in the headshot and underwater portraits niches, and is now entering the podcasting scene with The Outspoken Artist. In our chat, we dive into everything from the delicate balance between creativity and business to the ever-looming presence of AI in the industry. We also touch on the importance of storytelling and leaving a legacy, proving that human connection will always trump cold algorithms. If you're into ar...

Josh Beaton, the portrait photographer from Chicago, dives deep into the essence of building confidence, not just behind the camera but in life itself. He’s the brain behind Tween Esteem, a non-profit that empowers teens to embrace their self-worth through the magic of photography. Imagine this: free photo sessions that not only capture a moment but also transform how teens see themselves. Josh shares his journey of balancing the artistry of photography with the responsibilities of running a business, revealing the pressures of social media and the myth that more gear equals better photos. He opens up about hi...

In this episode, Maine portrait photographer Matt Stagliano talks with Paulina Gwaltney, a talented photographer and stylist who has mastered the delicate equilibrium between creativity and resourcefulness. Drawing inspiration from her grandmother, a remarkable seamstress, Paulina imparts wisdom on how to achieve stunning results without the burden of excessive expenses or advanced sewing skills. Throughout our discussion, we delve into her journey of transitioning from running a photography business to launching Stuka Atelier, a move designed to prioritize her artistry while maintaining a semblance of balance in her personal life. Paulina also sheds light on the realities of the...

Podcast Title: Generator

Episode Title: Josh Cast: Build Relationships, Not Contact Lists

Episode Number: 037

Publish Date: 28 February 2025

EPISODE OVERVIEW

The discussion between Josh Cast and Matt Stagliano centers on their extensive professional relationship that started in 2012 during a training class. They delve into the evolution of their respective roles in the media landscape, highlighting the transition from low-budget marketing efforts to a modern approach focused on demonstrating product capabilities at trade shows such as SHOT Show. The conversation addresses the challenges of educating clients within the defense industry, emphasizing...

The episode unfolds in the mid-1970s, amidst the vibrant atmosphere of a carnival in a quaint German village, where the laughter and chaos of the event set the stage for an extraordinary moment of personal discovery. Our protagonist, a young woman who once traversed the glamorous world of modeling, now wields her film camera with a blend of curiosity and purpose, searching for authenticity beyond the confines of magazine covers. As she navigates the carnival, her keen eye captures not just images but the essence of life’s raw beauty, culminating in an encounter with a defiant young wo...

A photographer with the ability to stop time captures a moment on a cold Normandy beach, where five young women stand as his subjects. The scene unfolds against a backdrop of harsh weather, yet their presence brings warmth and depth to the cold landscape. As the photographer guides them to connect with one another rather than pose artificially, a genuine intimacy emerges, transcending the superficiality often associated with fashion photography. The resulting images, developed later, reveal a raw beauty that defies perfection and showcases the essence of their shared experience. This short story explores the profound impact of simplicity...

Creating success in your business comes down to one crucial factor: providing genuine value to your clients. Join me as I chat with Sean Brooks, a seasoned creative and expert in streamlining business processes, who shares his insights on how to elevate your brand through automation and authentic content. With over 25 years of experience, Sean emphasizes the importance of understanding your clients' needs and crafting a message that resonates with them. We dive into practical strategies for enhancing productivity and building lasting connections, all while navigating the ever-changing landscape of entrepreneurship. Whether you're a solopreneur or a seasoned business...

In this episode, Maine portrait photographer Matt Stagliano talks with Natalie Tischler, a Missouri based dancer, actress, and podcaster where they discuss creativity, self-expression, and spirituality through movement and mindset. They share personal experiences with flow, repetition, and storytelling, emphasizing the importance of balance, curiosity, and creativity in achieving long-term growth and transformation. They also explore the nuances of well-being and burnout, and delve into the complexities of the mind and creativity, questioning whether there can ever be a root understanding of these concepts. Throughout the conversation, they emphasize the power of movement to unlock creativity and healing, and...

In this episode, Maine portrait photographer Matt Stagliano talks with Sam Guillermo, a Maryland based photographer best known for his evocative boudoir work. Sam is also a lifelong musician, as well as videographer and artist.

Podcast Title: Generator

Episode Title: Fearlessness and Normalizing Normal with Sam Guillermo

Episode Number: 032

Publish Date: 29 July 2024

Episode Overview

Matt Stagliano and Samuel Guillermo share their personal experiences and insights on discovering and developing their creative voice, emphasizing the importance of experimentation, embracing fearlessness, and connecting with clients on a human level...

In this episode, Maine portrait photographer Matt Stagliano talks with Nino Batista, a high-end editorial photographer, educator, retoucher, and creator of Photoshop tools based in Houston, TX. Nino has translated his background in music, his lifelong love of photography and education, and a passion for creating software into a successful career helping others create Art on their terms.

Podcast Title: Generator

Episode Title: Tools, Travel, and Truth with Nino Batista

Episode Number: 31

Publish Date: 22 July 2024

Episode Overview

Nino Batista & Matt Stagliano discuss personal and professional growth, authenticity...

In this episode, Maine portrait photographer Matt Stagliano and Angelia Malbrew discuss Angelia's journey as a photographer and speaker, as well as her experience with cancer. Angelia shares how she has been busy with speaking engagements and conferences, and how she has evolved since her teenage years. They also talk about the importance of networking, her passion for empowering women and entrepreneurship. They touch on the topics of mindset, faith, and leaving a legacy. Finally, they talk about Angelia's photography work, particularly her 40 over 40 project, and how she aims to make her clients feel empowered and renewed.

...

In this episode, Maine portrait photographer Matt Stagliano talks with Jessica Malone, a boudoir and fine art photographer in Ohio. Jessica has created a successful portrait business in a very small town and she helps empower her clients by exploring self-discovery, healing and creativity with them. In addition to her work, Jessica has also been creating a series of photographs based on the Tarot and inviting her clients to be the subjects of each "card."

Podcast Title: Generator

Guest: Jessica Malone - Portrait, Boudoir, and Fine Art Photographer

Episode Title: You Are So...

This is another installment of a sub-series of Generator called "Focal Points" where Maine photographer Matt Stagliano speaks with Jonny Edward, a commercial and portrait photographer, as well a top-tier educator based in Denver, Colorado about a variety of topics.

Podcast Title: Generator: Focal Points

Episode Title: The Recap of WPPI 2024 (Part 2)

Episode Number: 028

Publish Date: 26 March 2024

Description: In this episode, Matt & Jonny recount their vastly different experiences at WPPI 2024 in Las Vegas. This is Part 2 of a two part episode.

Keywords: creativity, WPPI, trade show, conference...

This is another installment of a sub-series of Generator called "Focal Points" where Maine photographer Matt Stagliano speaks with Jonny Edward, a commercial and portrait photographer, as well a top-tier educator based in Denver, Colorado about a variety of topics.

Podcast Title: Generator: Focal Points

Episode Title: The Recap of WPPI 2024 (Part 1)

Episode Number: 027

Publish Date: 19 March 2024

Description: In this episode, Matt & Jonny recount their vastly different experiences at WPPI 2024 in Las Vegas. This is Part 1 of a two part episode.

Keywords: creativity, WPPI, trade show, conference...

In this episode, Maine portrait photographer Matt Stagliano talks with Kristen Lettini.

Kristen is a Business Management Consultant and the host of the Build Your Own Fairytale podcast. She helps simplify and streamline processes so small business owners can do more of what they love, rather than get stuck in their day to day tasks of their business.

Podcast Title: Generator

Episode Title: How to Build Your Own Fairytale

Episode Number: 026

Publish Date: March 3, 2024

Episode Overview

Join us for an inspiring conversation about building a...

Podcast Title: Generator

Episode Title: Nora McCormack: Blazing a Trail to Your Ideal Life

Episode Number: Episode 25

Publish Date: 26 Feb 2024

Episode Overview

Guest Profile