BottomUp - Skills for Innovators

10 Episodes
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By: Mike Parsons

The volatile, uncertain, complex, and ambiguous world we now live in makes it impossible to innovate from the top down. We must now take an empathic, experimental, and emergent approach to innovate from the BottomUp. Mike Parsons breaks down all the components of what it takes to discover, build, test, and launch radical new products, services, and cultures. You'll get in-depth instruction on the most effective methodologies, interviews with experts, and case studies. All in under 15 minutes.

Using an Agile Sprint Plan for better products
#118
07/12/2021

Hello and welcome to the bottom-up skills podcast I'm Mike Parsons the CEO of Qualitance. And today we are going to talk about agile. And scrum that's right. This is the sixth part, the sixth instalment of my favorite tools for making better products. And today. The specific tool we're going to get into is this sprint plan.

And this is at the cornerstone of doing agile, scrum work, working in an agile way. AndĀ  the sprint plan is like the go-to place.Ā  If you want to work in an agile way, it really starts with a sp...


Designing User Journeys for better products
#117
07/05/2021

Hello and welcome to the bottom-up skills podcast. And I'm Mike Parsons the CEO of Qualitance. We are continuing to dive into my favorite frameworks and tools for product strategy and product design. And today we're talking about the user journey and at the heart of design thinking. Is the user journey. It's a challenging tool because it really is a forcing factor.

It makes you empathize with your user and it's not just at the start of their journey, but right through the middle and the end too. And this user journey is an essential tool...


Using Rapid Prototyping for better product strategy
#116
06/30/2021

Hello and welcome to the bottom up skills podcast and Mike Parsons the CEO of Qualitance. And today we're continuing. Our series on my favorite frameworks, my favorite tools for creating new products. And actually I have to say this one's all about rapid prototyping in this framework is actually by me.

Now I am a huge fan of rapid prototyping. It's so good in those early moments of creating something new, it can be so insightful to actually yeah. Create a prototype test that we'd use as get some very early stage feedback, so helpful. And...


Using Full Marketing Funnel for better product strategy
#114
06/15/2021

Hello and welcome to the bottom-up skills podcast. I'm Mike Parsons the CEO of Qualitance and we are now in our second installment of this series where I highlight. My favorite product strategy tools. And this one we're going to use the full marketing funnel sometimes called the growth marketing funnel.

Ā It has all sorts of nicknames, but you get the gist is all about the marketing funnel done completely a to Z. Now, the reason that this matters so much is that traditional marketing is often obsessed with just the very top of the funnel, you k...


Using 5 Dysfunctions Pyramid for better product strategy
#115
06/14/2021

Hello and welcome to the bottom up skills podcast. I'm Mike Parsons the CEO of Qualitance and we continue the journey into my favorite product strategy tools. Today we're getting into the five dysfunction. Other team pyramid, a bit of a mouthful, but this tool, I, I cannot tell you, I come back to this day after day, no matter whether I'm working with a big enterprise or a startup, the five dysfunctions of a team is some groundbreaking work from Patrick Lindsay.

Yeah. And it is the perfect guide on how your team should behave when...


Using Lean Hypothesis for better product strategy
#113
06/07/2021

Hello. Hi and welcome to the bottom-up skills podcast I'm Mike Parsons. And I'm the CEO of Qualitance and we are starting a brand new series today. We are going to focus on my six favorite product strategy tools. And today we're going to talk about using lean hypothesis for better product strategies. Now the lean hypothesis is one of, many of the goodies that come from the lean up lean startup practice.

SoĀ  immortalized by Eric Reese. Now the hypothesis that comes with the lean practice is a concise product ideas statement that can actually be s...


Revolut Promotion and Brand in 2021
#112
06/01/2021

Hello and welcome to the bottom-up skills podcast. I'm Mike Parsons the CEO of Qualitance and we are coming to the fourth installment. Of our Revolut series here on the bottom-up skills podcast. And it is all about the brand Revolut. It's about how they promote and what is happening exactly in 2021.

So what's really fascinating is rivulets. Success in marketing really begins with the product itself. So together we're going to break that down and then they do great stuff throughout the journey. And it's really, uh, an invitation to participate in the Revolut experience. That's...


Revolut People and Culture in 2021
#111
05/25/2021

Hello and welcome to the bottom up skills podcast. I'm Mike Parsons the CEO of Qualitance. And today we're continuing with Revolut. Yes, the FinTech giant, the neobank nemesis. We're you going to discuss Revolut people and culture approach here in 2021. Now the people and culture area for Revolut is probably the most significant area.

Of improvement. I'm afraid to say that the key executives keep on leaving and employee satisfaction is not tracking upwards. It's kind of down. So let's see if some of the new hybrid working and remote working and working abroad programs will...


Revolut Product User Experience in 2021
#110
05/17/2021

Hello and welcome to the bottom-up skills podcast I'm Mike Parsons the CEO of Qualitance. And today we continue our journey into the world of Revolut. Yes, the FinTech, the Neo bank that seems to be conquering all. And today we're going to look at the user experience from its product. Are they delighting customers?

I wonder, are they serving each and every user? Are they doing it right? These are the questions we're going to ask. Now, the starting point here. Is that they do indeedĀ  provide a user experience, which is super fast, very snappy i...


Revolut Growth Strategy in 2021
#109
05/10/2021

Hello and welcome to the bottomup skills podcast. I'm Mike Parsons the CEO of Qualitance. And today we're talking about the growth strategy of none other than Revolut. I mean the guys at Revolut, they are a pretty clear leader in the Neo bank slash FinTech market. So we've done a lot of work stuff, being how they build product, how they build teams.

Got a great study, uh, on our website at bottom-up dot IO. So check that out. But today, We're going to revisit their growth strategy. We're going to do a 20, 21 update. We're going...