Markigy: The Science of Marketing Strategy
Marketing is evolving faster than ever. As trends come and go, it's becoming harder to decide which strategies are effective at generating revenue. As marketers, we are constantly bombarded with new tools and strategies that we imagine will help us improve our results. It can be difficult to sort through all of the options and figure out which ones will actually work for our business. We often default to comparing our own strategies to what others in our industry are doing- it will save us time anyways, right? Well, actually no, it doesn’t. This may save time in the sh...
Partnerships Are the New Growth Engine: The Next GTM Era W/ Amanda Nielsen
In this episode, Leanne sits down with partnerships leader and multi-hyphenate creator Amanda Nielsen to talk about the real power behind modern marketing: authenticity, community, and the compounding force of partnerships. From reclaiming harmful workplace experiences to navigating sudden layoffs with transparency, Amanda shows how human-first marketing isn’t just refreshing — it’s effective, scalable, and the future of GTM.
Be Your Real Self (Seriously): Amanda says being totally honest—even about tough stuff like layoffs or dealing with a jerk at work (which inspired her brand, Thought Leader Labs)—is what actually gets you noticed and builds trust. Forg...Marketing Is a Marathon: Building Value in Complex Environments w/ Jessica Lyn Zall
In this episode of Markigy: The Science of Marketing Strategy, host Leanne Dow-Weimer sits down with Jessica Zall, Chief Marketing Officer at Burford Capital, to explore how modern marketing earns trust in complex B2B environments.
Jessica brings two decades of experience across fintech and financial services — and a powerful perspective on why attention, alignment, and authenticity are the true currencies of marketing success.
💡 Key Takeaways
Attention is a privilege. When someone gives you their time, marketers have a responsibility to make it worthwhile — not just push products or brand messages.Marketing must span th...Owning Your Brand Narrative with Melissa Rosenthal
Owning Your Brand Narrative with Melissa Rosenthal
In this episode, Leanne is joined by Melissa Rosenthal, co-founder of Outlever and former executive at BuzzFeed, Cheddar, and ClickUp. Melissa shares her journey from scaling media and SaaS brands to building a company that helps others own their narrative and ditch the outdated playbook. Their conversation dives into the collapse of traditional marketing metrics, the hype (and hollowness) of AI-powered content, and what truly drives sustainable growth today.
Key themes from the conversation include:
Vanity Metrics vs. Real Impact: Why traffic, impressions, and clicks are...
From Organic to Paid: Growth Marketing Tactics That Build Trust w/ Brennan Tobin
In this episode, Leanne is joined by Brennan Tobin, founder of Odd Duck Marketing Group, a growth marketing agency with a specialty in social commerce and TikTok Shop. Brendan shares his journey from top companies to building a nimble agency that helps brands unlock rapid scale. Their discussion dives deep into the strategies, mindsets, and tactical considerations behind social commerce success—and where it can go wrong.
Key themes from the conversation include:
Speed to Scale: How TikTok Shop offers brands a new seven-figure channel in months—but only if they're ready to iterate fast and acce...Invisible Engine: How Marketing Ops Powers Strategic Growth w/ Darrell Alfonso
In this episode, Leanne sits down with Darrell Alfonso to unpack why so many marketing strategies fail at the execution stage—and what organizations can do to fix that. Drawing from experience at Amazon, startups and now Indeed, Darrell shares the frameworks, mindset shifts, and real-world examples that have helped him turn chaos into clarity.
We explore:
Why strategy without execution is just a slide deckHow growth hides operational debtCommunicating the value of ops (without sounding like a broken record)The order of operations: people → process → techScrappy pilots vs. shiny platformsWhy data quality is non-negotiable in an AI...Trust Over Tactics: A Systems Approach to Scalable Growth w/ Oleg Kovalev
In this episode, Leanne sits down with Oleg Kovalev to unpack the not-so-secret secret behind his astonishing growth results: scaling from $200K to $2.5M in 9 months. It wasn’t a growth hack, a viral post, or paid ad wizardry. It was systems—thoughtfully designed, constraint-breaking, customer-informed systems.
Oleg shares how startup founders and marketers can escape the “tactics trap” by focusing on what not to do, using data-driven customer insights, and applying just enough structure to unlock scale without rigidity.
Leanne and Oleg dive into:
● Why smart marketing systems aren’t bureaucratic; they’re accelerator...
Using AI agents to to reshape MOPS & More w/ Stephen Stouffer
In this episode, Leanne and guest Stephen Stouffer explore the rise of AI agents and how they’re not just changing workflows, but reshaping entire marketing and operations teams.
From the early days of Zapier and logic-based automations to today’s AI-powered agents that make decisions, execute tasks, and even tattletale on risky customer interactions, this conversation spans the full evolution of intelligent automation. But it’s not just about convenience, it’s about responsibility.
Leanne and Stephen dive into:
The difference between automation, AI-infused tools, and true AI agentsHow to build safe guardrails to reduc...Know Your Audience or Lose Them: Why Strategy Starts with Research w/ Jesse Harris
In this episode, Leanne Dow-Weimer sits down with Jesse Harris, Senior Editor at Brand Lab, to unpack how deep audience research—not assumptions—should guide your marketing strategy.
From understanding chemists’ actual content preferences to exposing the myths around AI adoption in technical fields, this conversation is packed with insights on what it really takes to connect with niche, specialized buyers.
Whether you're marketing to scientists or just trying to stop your team from chasing fluffy content trends, this episode is a must-listen for B2B marketers who care about relevance, rigor, and ROI.
🔍 W...
Cross Functional Data Driven Decisions w/ Daren Lauda
🎙️ Episode Overview: Leanne Dow-Weimer sits down with Darren Lauda, CEO of Outset, to tackle one of the biggest challenges in business: breaking down silos to foster collaboration between marketing, sales, and finance. Darren shares his incredible journey from military service to becoming a tech CEO, offering a masterclass in teamwork, goal setting, and making data work for your business. If you've ever wondered how to align your teams for maximum impact, this episode is for you.
🔑 Key Takeaways:
The Power of Alignment: Why marketing, sales, and finance must operate as a unified team.Data-Informed Decisions: How to creat...Creating Impact by Building Trust w/ James Furbush
In this episode host Leanne Dow-Weimer is joined by James Furbush, VP of Marketing at AccessOne, to explore how trust is the cornerstone of impactful marketing strategies. Drawing from his experience in healthcare marketing, James shares valuable insights on navigating complex sales cycles, creating content that resonates with diverse stakeholders, and building meaningful, long-term relationships.
Trust as a Foundation in Marketing:Trust-building is a non-negotiable in healthcare marketing. With complex sales cycles often exceeding 18 months, providing consistent, educational, and empathetic content fosters long-term relationships critical for navigating intricate buyer committees.Content Strategy for Diverse Audiences:
Tailoring c...
Shifting AI perspectives in Marketing
Join Host, Leanne Dow-Weimer and special Guest VIncent Koc futurist and AI expert. During the livestream Vincent shares his groundbreaking insights on using AI as a transformative resource, shifting perspectives for future-proof strategies, and building a marketing powerhouse from the ground up.
Together, we'll uncover how to bring bold ideas to life and create a resilient, agile marketing department prepared for what lies ahead based on an accurate and expert understanding of AI touching on the following takeaways:
The Shift to Hyper-Personalization: Evolving from basic personalization to hyper-personalization, where artificial intelligence (AI) and machine learning enable br...Digital Strategy Backed By Marketing Ops
On this episode, we’re bridging people, processes, and technology with special guest Britney Young. Building on the previous episode where we looked to define MOPs, now we’re using it further into the strategic marketing zone.
We'll be discussing getting marketing strategies aligned on what's possible, this is where to get things to, and how to fully utilize tools.
We'll cover:
Building Strategy Through Marketing Operations (MOPs): Britney emphasizes how her experience in Mops transformed her approach to digital strategy, enabling her to leverage tools and technologies to their full potential and create pers...Is MOPs Marketing? Understanding MarTech’s evolution
Join Leanne and this week's guest Mike Rizzo discussing Marketing Operations (MOPs), exploring its critical role in modern marketing. As businesses scale, it’s essential to think strategically about the talent and systems involved in this function.
We'll cover:
The key differences between Marketing and Marketing Operations—what MOPs is, and importantly, what it is not.How MOPs fits (or doesn't fit) within strategic organizations, and why it matters to leaders and marketers alike.Who should care about MOPs, and the value it brings to both growing companies and established enterprises.Real-world examples of how MOPs can...Guardians of Data: Ethical use of Modern MarTech
On this episode of Markigy: The Science of Marketing Strategy, host Leanne Dow-Weimer is joined by Jonathan (Jon) Moran, global marketing leader for SAS’s marketing solutions, to explore ethical data use in modern marketing technology- including the inputs and outputs of things like genAI and contemporary platforms. They'll discuss how marketing teams can responsibly harness the power of MarTech and customer analytics to build trust, reduce risks, and create lasting value.
Key Takeaways:
Responsible Use of Martech and Data Stewardship: Marketers must be transparent and responsible with customer data, ensuring trust is built between the bra...From Complex to Compelling Product Marketing Strategies
Join me and my guest Michele Nieberding, as we see what a top 100 Product Marketer has to say about solving the complex features and products we encounter and making them compelling to the customer
We're going to be LIVE-> Talking about what works, who and when it works, and getting to know more about Michele!
Michele is an active speaker and contributor in the product marketing community, sharing her insights on topics like go-to-market strategies and product launch best practices.
Get in touch with Michele:
LinkedIn:
www.linkedin.com/i...
Neuromarketing: Boosting Brand Loyalty
Today's guest Matt Johnson helps us answer "How do we use the neuroscience perspective to marketing to enable teams and brands to better understand consumers"? Matt is sharing his expertise as a consultant, author, speaker, and professor who unveils powerful insights into how to these concepts to boost brand loyalty, and ultimately favor with consumersKey Takeaways from this episode:
The Importance of Brand as a Constant Effort: Branding is a continuous process. Maintaining brand relevance requires consistent effort, even for well-established brands like Nike and Disney.
Neuroscience and Branding: Brands are deeply ingrained in consumers' m...
From Noise to Noteworthy- Creating Impactful Marketing w/ Kerry Guard
In this episode, Kerry Guard CEO of MKG Marketing joins to discuss how to move to making impactful marketing decisions
Here are three key takeaways:
Building Brand Trust:The importance of shifting from traditional lead generation to building long-lasting brand trust and authenticity, especially in complex industries like cybersecurity and data management.Quality over Quantity in Leads: Why focusing on high-quality leads is more effective than chasing large numbers, and shares strategies to identify and nurture these valuable leads.Role of AI in Human Connection: How AI can support marketing efforts without replacing the human touch...Engagement Driven Marketing w/ Frank Schieber
In this episode, Frank Scheiber, Director of Demand Generation joins to discuss critical aspects of engagement in B2B marketing.
Here are three key takeaways:
The Importance of Engagement Over Efficiency: True engagement tactics, such as leveraging third-party endorsements and hyper-targeted content, yield stronger and more meaningful interactions with potential clients.Balancing Data and Context: Integrating data and context is crucial to effective marketing. Marketers should combine these elements to create a more comprehensive and effective strategy.Leveraging Engagement Tactics for Better ROI: Insights on various engagement tactics that drive better ROI, such as webinars, micro-sites, a...Solving Disparate Data & Integration with Chris Daglow
In this episode, Leanne interviews Chris Daglow, a Martech innovator, who shares his journey to creating the cutting-edge Neyo platform. Chris discusses the importance of clean data and AI integration in modern marketing and offers insights on adapting to evolving data privacy regulations.
Key Points:
The Importance of Clean Data and AI Integration:Importance of a clean data foundation for effective segmentation and activation across channels, leading to a better buying journey.Adapting to Data Privacy Changes:Shifting from traditional methods, such as third-party cookies, to cohort analysis and first-party data utilization. Marketers must adapt to t...Solving B2B Marketing Misalignment w/ Stefan Gladbach
Leanne and Stefan Gladbach try to solve a major problem in B2B marketing- misalignment. Listen as they investigate how using a product marketing lens to shape their strategies internally and externally can create meaningful solutions. Hint: It involves collaboration, communication and being genuine.
The episode kicks off with Stefan sharing his journey from sales to product marketing. They talk through the importance of customer journeys from all sides.
Key Points:
Career Journey:Stefan's transition from sales to product marketing.Importance of sales experience in understanding customer journeys.Marketing Misalignment:Common issues causing poor B2...Advertising Elasticity and Strategic Timing w/ Branden Cobb
Advertising Elasticity and Strategic Timing
Joining us is Branden Cobb. With over 17 years in the field, he offers insights into marketing trends to help international companies thrive in the US. Branden take a scholarly and applied approach to marketing, and translates those learnings into actionable insights and advice for listeners.
Key Takeaways:
Understanding Advertising Elasticity: While most marketers are familiar with ROAS, this other way of measuring marketing costs can be a powerful lever apply when looking at marketing spend, forecasting and costs.Strategic Timing for Advertising: Gain insights into why certain times of...Strategic SEO with Sam Dunning
Join Leanne Dow-Weimer to delve into effective SEO strategies with Sam Dunning, founder of Breaking B2B and an SEO expert renowned for prioritizing business impact over traffic metrics.
Episode Highlights:
Journey from Retail to SEO: Discover how Sam's career transition influenced his approach to SEO, focusing on customer needs and business outcomes.
Debunking SEO Myths: Sam discusses common SEO misconceptions and why businesses should focus on revenue-generating activities rather than vanity metrics.
Content Quality vs. Quantity: Explore why targeted, high-quality content is crucial for successful SEO and how it translates...
Driving Strategy Through Content w/ Robyn Showers
Tune in as Robyn Showers, Director of Content at Apollo, unveils the pivotal role of content marketing within the organizational hierarchy. In this episode, Robyn delves into her extensive background in the marketing sector, sharing transformative insights from her experiences at HubSpot to her fresh endeavors at Apollo. She discusses the strategic importance of integrating content marketing directly into the core business strategy rather than relegating it to a supporting role. Listeners will gain a deeper understanding of how to leverage content not just for engagement, but as a driving force behind corporate goals and customer satisfaction.
...
Claim Your Space: Overcoming Market Leaders w/ Trevor van Woerden
Join host Leanne Dow-Weimer and veteran online media expert Trevor van Woerden as they delve into conquering your share of the market, even when it is wrought with competitors. Trevor shares his journey from the early days of internet advertising to his current role at Infuse, highlighting key shifts in digital marketing strategies and the impact of technological advancements on advertising.
This episode offers an in-depth look at:
Trevor's unique experiences with startups and major corporations.Insightful discussion on competitor displacement and the importance of naming names in marketing to stand out in today's saturated tech...Resilience: Entrepreneurism, Community & Growth
In this episode of our podcast, Leanne sits down with Zach Carlin, co-founder of Summit Chasers Network, who takes us through his remarkable journey from the fields of professional martial arts to the peaks of entrepreneurship. Zach’s story is not just one of personal triumph but also a masterclass in leveraging life's lessons to build and scale successful business ventures. Below are the key takeaways and highlights from our conversation:
From Martial Arts to Entrepreneurship: Discover how Zach transitioned from being a professional martial artist to embracing the world of entrepreneurship, and the lessons learned along th...
The Who & Why Behind Effective Marketing w/ Melissa Moody
Joining us is Melissa Moody, General Manager at Matcha, Podcast host, and self-describes as a builder who happens to do marketing. Mellissa brings a refreshing point of view built on what she’s learned from working in Startups and Tech. Listeners will feel enabled and inspired to find the who and why behind effective marketing.
We explore:
The Importance of Fundamentals in Marketing and Entrepreneurship: Melissa emphasizes building solutions that serve humanity, showcasing the power of fundamental values in marketing and entrepreneurship.The Role of Marketing in Creating Value: We investigate marketing's critical role in not jus...Flourishing in 2024: Budget-Smart Strategies w/ Alex Montas
We’re talking about the topic on everyone’s minds- how is the market impacting our marketing? In this episode, Leanne Dow-Weimer and guest Alex Montas get candid and deeply investigate marketing today & this year. Alex's stellar insights come from being a talented marketing executive with gargantuan results, over $200M in Incremental Revenue 📈
We'll talk about the year ahead in marketing for 2024, the importance of emotional intelligence and managing up, and the value of innovation and risk-taking in practice.
During our conversation, we explore:
Budget cuts and returning to fundamentals: Companies need to figure out how...Crafting Success in Product Marketing w/ Neil Shah
Joining us is Neil Shah, who shares his journey from engineering to becoming a product marketing expert. With over 15 years in the field, he offers insights into effective marketing strategies and the importance of adaptability. Listeners will gain valuable tips for success in product marketing, and their marketing strategies
Key Takeaways:
The Shift from Engineering to Marketing: Neil takes us through his intriguing career transition, revealing how a solid technical foundation can lead to marketing innovation.Adapting to Market Dynamics: The only constant in marketing is change. Learn how Neil stays ahead, adapting strategies to meet e...The Art of Copy That Sells w/ Linda Melone
We dive deep into the world of conversion copywriting with Linda Melone, a seasoned expert in the field. Linda shares her journey from a diverse background in nutrition, fitness, and content writing to becoming a leading voice in copywriting.
Linda, with her expert training in conversion copywriting emphasizes the critical differences between content writing and copywriting, highlighting how effective copy can significantly impact business success by driving action and sales.
In our conversation, we tackle key takeways, including:
🚀 Linda’s journey from subject matter expert to copywriting
👂Content vs Copywriting
📊 The P...
The Customer Centric Revolution: Insights with Christina Garnett
In this edition, we're delving into how to not just attract the right customers, but keep them, and keep them happy. Joining us is the amazing Christina Garnett, Fractional Chief Customer Officer & Advisor.
Christina, an award-winning customer-centric leader, master of community, and driver of customer fandoms, shares her insights into the real customer experience and how to level it up. Whether it’s as a writer, strategist, or host, Christina’s dedication to cultivating customer delight is clear throughout her & the customer’s successes.
In our conversation, we tackle pressing topics, including:
🚀 Differentiating why compan...
Moving on From Playbooks to Strategy w/ Nicky Dibben
Join host Leanne Dow-Weimer in an engaging conversation with Nicky Dibben, a seasoned strategy and marketing advisor from Invention Marketing. Nicky's expertise shines as she shares insights on breaking free from marketing autopilot and ditching playbooks that no longer serve. Together, they explore key aspects:
🚀 Transitioning from Playbooks: Nicky highlights the prevalent reliance on playbooks in marketing and why it's crucial to outgrow them for a competitive edge.
💼 Embracing Strategic Thinking: The discussion revolves around the shift towards strategic marketing, emphasizing its essential role in today's landscape.
📊 Building Effective Strategy: Nicky guides us through t...
Startup Marketing Realities and Adaptability with Theresa Potratz
In this episode, Host Leanne Dow-Weimer and guest Theresa Potratz deep dive into the nuances of marketing, the importance of understanding customer needs, and the value of adaptability and continuous learning in the field.
During our conversation, we explore:
Industry Agnostic Expertise: How adeptness in crafting compelling narratives and strategically positioning products to engage the appropriate audience effectively makes a difference.Insights on Customer-Centric Marketing: The importance of storytelling and understanding customer needs, irrespective of whether the focus is on B2B or B2C markets. Navigating Challenges in a Startup Environment: Valuable insights into the r...Impactful Hype Decks & Standing Out with RajNation
In this exciting episode, Host Leanne Dow-Weimer takes us on a deep dive into the world of marketing strategies tailored for startups, and we've brought in none other than the renowned Rajiv Nathan, known as RajNation. With his wealth of experience in agency work, startups, and branding, RajNation unveils his secret formula for creating compelling Hype Decks that pack a punch. Whether you're looking to build a personal brand or pitch your entrepreneurial vision, RajNation's unmatched creativity and knack for setting you apart can lead to remarkable success.
During our conversation, we explore:
🚀 Translating Your Vis...
Thoughtful Differentiation: Winning in a Competitive Landscape w/ Brian Kotlyar
In this edition, we're delving into the world of marketing strategies without the safety net of a massive budget. Joining us is the brilliant Brian Kotlyar, VP of Marketing and Growth at Hightouch.
Brian, with a rich background in delivering results for renowned companies, shares his invaluable insights on achieving genuine, research-backed growth. Whether it's leading global demand through the acquisition phase or scaling publicly traded companies, Brian's bold strategies and hard work create awe-inspiring case studies.
In our conversation, we tackle pressing topics, including:
🚀 Translating the needs and abilities of a big mar...
The Impact of Human Connection in B2B Marketing w/ Corrina Owens
In this episode, our host, Leanne Dow-Weimer, dives deep into the strategic mindset and approach to account-based marketing (ABM) with our guest, Corrina Owens. In a thought-provoking conversation with Corrina, they discuss the nuances and challenges of ABM, emphasizing the need for genuine customer understanding and the dangers of overreliance on technology and tools in marketing. From the evolving landscape of the CMO role to the importance of personal well-being in professional performance, this episode will explore the intersection of marketing strategies, personal growth, and redefining success. Stay tuned for a captivating discussion that offers insights into the future...
Category Creation Demands Being Real w/ Crystal Black
True leadership is about listening.
You need to listen to your customers, your employees, and all your stakeholders if you want to succeed in any business.
And that’s especially true at the startup stage — and doubly so when engaging in category creation.
That’s something our latest guest, Crystal Black, understands all too well. Across her wealth of experience with early-stage category creators, she has learned that success stems from a solid understanding of the stories that matter in a business — and using that understanding to cultivate an environment where everyone can bring the...
Marketing Is More Than Its Acronyms w/ Peter Wheeler
In the alphabet soup of marketing’s many acronyms and initialisms, it’s all too easy for a marketer's message to get lost in translation.
Joining the show today to spell out the true meaning of marketing is Peter Wheeler, proven innovator in GTM & product revenue growth.
Learn about his entrepreneurial journey from starting his first business at the age of 16 to his many sales and marketing leadership roles throughout his career — and how he’s moving beyond the acronyms and initialisms to define product led growth in a more meaningful way.
This episode e...
From Monologue to Dialogue: Reframing Your Email Strategy w/ Casey Hill
At the backbone of any customer relationship is direct communication. The most underutilized or misaligned strategy for fueling a dialogue to further the relationship is email marketing.
in this ever-evolving landscape, it's easy to be swayed by the newest platforms and trends. But amid the unpredictable tides of shifting algorithms and corporate buyouts, there's one medium that has consistently stood the test of time: email.
Yet, despite its longevity and the freedom it affords, many marketers struggle to reap the full benefits of email.
Casey Hill, Sr. Growth Manager at ActiveCampaign returns to t...
Make Demand Generation Integrated w/ Ryan Williams
For every marketing problem, there are multiple solutions. Your job is to find the best solution for your organization.
Ryan Williams is the Head of Demand Generation at Nucleus Healthcare, where he draws upon his engineering background to find the marketing solutions that build the best bridges to the customer.
He joins the show to share how marketers can home in on the best solutions for their organization, using the full palette of options available to them.
In this episode of Markigy, Ryan and Leanne discuss:
Integrated Approach to Marketing: Both Ryan an...What Marketers Can Learn from Cybersecurity w/ Clark Barron
There is no point in filling your funnel if it leaks like a sieve. Just like your cybersecurity, your marketing needs to be free from any holes.
Clark Barron is a 3x Cybersecurity Marketing Leader, focusing on Demand Gen, where he often unconventionally tests marketing strategies and tactics to find these holes and fill them.
He joins the show to share the insights marketers can glean from cybersecurity to craft an impenetrable marketing strategy that achieves results. He points to the many many gaps present in most B2B marketing and presents the best ways...
