Novel Marketing
The longest-running book marketing podcast in the world. This is the show for writers who want to build their platform, sell more books, and change the world with writing worth talking about. Whether you self publish or are with a traditional house, this podcast will make book promotion fun and easy. Thomas Umstattd Jr. interviews publishers, indie authors, and bestselling traditional authors about how to get published and sell more books.
How to PROFITABLY Advertise a Solo Book on Amazon
Without advertising, most books only sell to the author’s friends, family, and neighbors. People across the country or across town may never hear about your book. Amazon ads can help you reach beyond your social bubble.
Many authors think they need a series to make ads work, but that’s not true. You can run profitable ads even if you only have one book published.
In the latest episode of Novel Marketing, you’ll hear from author and Amazon advertiser Scott LaPierre. We discuss proven strategies to reach readers beyond your network and turn clicks...
Announcing Author Update
Publishing is changing faster than ever before. New AI tools are dropping every time you turn around, and the way authors write, publish, and sell books is being rewritten in real-time.
On Novel Marketing has been committed to sharing evergreen marketing principles that do not change, which is why it's become such a trusted resource for authors.
However, this strategy has left many authors on their own to sort out weekly publishing news. The result is that they find a lot of sensationalistic hearsay that spreads on author Facebook groups.
So, I asked...
2025 Laptop Buying Guide for Authors
Too many writers waste hundreds or thousands of dollars on laptop features they’ll never use. Worse yet, some struggle along with outdated, unreliable machines that sabotage their creativity and productivity.
Here’s what tech companies don’t want you to know: That pricey laptop with all the bells and whistles? Most of those features are totally useless for authors.
​This week’s episode​ is my 2025 Laptop Buying Guide for Authors. You’ll discover:
• Why the processor everyone obsesses over barely matters for writers • Why most professional authors choose Apple • What to avoid when shopping for yo...
Email List Alchemy: How to Grow Your Email List Fast With Giveaways
Description & Times
Building an email list made up of more than friends and family can feel impossible, especially before you've launched your first book. Eventually, you have to attract strangers. But how?
How do you convince strangers to join your email list?
We've been using a surprisingly effective method for years, yet I have never dedicated an entire podcast to it.
In this week's episode, you'll hear from author Kelly Jo Wilson, who grew her email list to over 7,000 subscribers using...
Escaping the Procrastination Prison: A Guide for Tired Authors
Are you having trouble starting or finishing your writing? A subtle and sinister phenomenon may be keeping you from success. It may even be the reason your book is not finished yet. It might be why your book isn’t selling.
What is it? Procrastination.
You can’t beat procrastination by hustling harder; you need a plan that’s smarter.
So, how do you escape the procrastination prison? One step at a time.
In this week’s episode, you’ll learn <...
How to Craft a Cancel Proof Marketing Strategy
Blog version: https://www.authormedia.com/how-to-craft-a-cancel-proof-marketing-strategy/
A few years ago, getting canceled could end your career. But author cancel culture has changed. Now, it can supercharge book sales.
But how?
In this week’s episode of Novel Marketing, I spoke with book marketer Christine Eriksen about how an indie author used an unplanned controversy as a powerful book marketing tool…and lived to tell about it.
You'll learn:
âś… Why cancel culture is changing and how it could affect you
âś… How to navigate controversy without losing your readers or your san...
Author Website Review: Christian Historical Romance
How effective is your author website? In this week’s episode of Novel Marketing, I review the websites of top Christian Historical Romance authors, analyzing what they’re doing well and where they could improve. From SEO wins to missed opportunities, you’ll discover practical ways to enhance your own website.
Find out:Â
What bestselling authors get right about website designÂ
Common mistakes that could cost you readers and salesÂ
Simple fixes to improve SEO, navigation, and revenue
Listen in or read the blog version to explore strengths and weaknesses in websit...
Book Promotion in 2025: How AI Gives Authors More Time to Write
It’s 2025, and authors are at war over AI. Some are embracing it, others are retreating to bunkers, and a few think it’s just another passing fad. But amid all the controversy, most authors are missing out on the AI advantage that everyone can agree on: AI can help you market your books, which gives you more time to write. Â
Most of us became authors because we love writing, not because we love marketing. But what if AI could handle some of the heavy lifting for you? What if you could spend less time on book promot...
The Sci-Fi Zeitgeist Has Shifted – What Authors Need to Know
Science fiction is changing, and so are its readers. The cultural landscape that shaped the last 40 years of sci-fi is shifting, including thoughts about wokeness, AI, WWIII, population, and more. If you're still writing about overused and cliched sci-fi themes, you're missing the mark.
In this week's episode of Novel Marketing, we explore:
Understanding these shifts will help...
Indie Publishing vs. Traditional Publishing
To indie publish or traditionally publish? That is the question.
For years, indie publishing was seen as a fallback for authors who couldn’t land a traditional contract. But times have changed. Many indie authors now outsell and out-earn their traditionally published counterparts.
And yet, while many traditionally published authors are switching to indie, it’s far less common to see a successful indie author sign with a major publisher.
What would make an indie author turn down a traditional publishing deal?
I spoke with Scott LaPierre, an author and conference speaker, to find out.
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