Hairbrained Conversations

Fresh off her NAHA Haircutter of the Year win, Maryelle Koken joins Hairbrained Conversations to discuss the creative journey behind the recognition, the role competition work has played in her growth, and why great haircutting still matters more than ever. From developing a unique artistic voice to teaching advanced cutting techniques and judging the Sebastian Student Competition, Maryelle shares insights on craft, creativity, education, and continual evolution. An inspiring conversation for any hairdresser looking to grow their skills, confidence, and career.

In this episode of Hairbrained Conversations, Gerard Scarpaci sits down with Sheri Doss to discuss the new era of education at Bumble and bumble. From the vision behind the House of Bumble Collective to the evolution of modern artist education, Sheri shares how the brand is creating more meaningful ways for hairdressers to learn, connect, and grow. The conversation also explores digital education, upcoming programming, and what Bumble and bumble plans to bring to HB Fest as education continues to evolve for today's industry.

In this episode of Hairbrained Conversations, Gerard Scarpaci chats with Aveda's SVP Global Artistry Antoinette Beenders about exciting upcoming product releases, including Aveda's new Tousle Texture dry texture spray which was the #1 requested format by artists – plus some teases for what's ahead. Antoinette delves into Aveda's artist-first approach, emphasizing its ongoing commitment to artists, salons, education, and sustainability. They also explore Aveda's rich mission and history ahead of the brand's much anticipated upcoming 50th anniversary. This episode is perfect for those passionate about hair artistry and Aveda's innovative legacy.

Taylor Kane reveals how mastering hair systems boosted his income to over $220,000, offering stylists a blueprint to diversify services and reach new clients. From social media curiosity to certified expert, Taylor shares practical steps, including cost-effective tools and pricing strategies. Discover how to manage client consultations and approach hair loss conversations with confidence. This episode is essential for stylists ready to elevate their craft and unlock new revenue.

In this episode of the Hairbrained Podcast, Gerard Scarpaci sits down with Luis Gonzalez from Vida Salon for an honest conversation about growth, change, and long-term partnership. Luis shares how Aveda first entered his world and his journey as an artist and a salon owner. Together, they explore what trust looks like today — behind the chair and from the owner's perspective — including the role of education, consistency, and creative freedom in building confident artists. The discussion also touches on business realities, salon demand, and how his partnership with Aveda has helped grow his business. It's a transparent look at evol...

Join Melvin Royce Lane, Global Creative Director of ELEVEN Australia, as he shares his journey from salon receptionist to industry innovator. Discover how relentless education and pushing boundaries can transform your career. Melvin reveals why traditional training is just the beginning and how editorial work and fashion week shoots propelled him into leadership. Learn his strategies for aspiring hairdressers: prioritize self-education, network beyond your circle, and embrace bold, vibrant color.

In this episode of Hairbrained Conversations, Jacob Khan sits down with Amsterdam-based colorist and educator Conor James Doyle for a wide-ranging conversation on education, problem-solving, and why teaching sharpens your craft. Conor shares his unconventional path into hairdressing—from studying psychology, music, and language to finding clarity and purpose behind the chair—and how a moment of personal challenge redirected his life toward creativity and community.

In this episode, we sit down with Andrew O'Toole—Co-Creative Director at ELEVEN Australia and an award-winning photographer—to talk about what happens when you commit to a craft and move fast with intention.

Andrew shares how, within six months of picking up a camera, he became a working professional—and how saying yes to opportunities helped shape his confidence, career path, and creative identity. It's a conversation about growth, momentum, and trusting the process even before everything feels perfectly mapped out.

Celebrity hairdresser and Virtue Labs creative director Adir Abergel joins guest host Jacob Khan to share his wild journey from protesting in the streets of Israel and touring with Michael Jackson to cutting icons like Kristen Stewart, Nicole Kidman, and Tina Turner. They dive into emotional vs. technical cutting, why knowing hair history matters more than chasing trends, how mentorship can shape a career, and the breakthrough science behind Virtue's Alpha Keratin 60ku®. If you're a hair pro dreaming of session work, celebrity clients, or assisting at the highest level, this conversation is a masterclass in craft, courage, and st...

In this episode, Gerard chats with hairstylist and Schwarzkopf Professional content creator Paige Schrick, who has built a thriving career blending salon work with social storytelling. Paige shares how she turned Instagram into her modern-day portfolio, the moment content creation clicked, and why education and experimentation keep her inspired behind the chair.

Together, they explore how stylists can grow their careers through creativity, confidence, and connection — whether it's learning a new color line, embracing the power of social media, or finding balance as a working parent. Paige's journey proves that with passion and persistence, you can design a...

In this inspiring episode of Hb Conversations, Gerard sits down with Patricia Nikole—better known as @paintedhair —and her daughter Alyse for a heartfelt look at craft hairdressing across generations. Patricia, a Schwarzkopf Artistic Brand Ambassador with a massive following, opens up about building a career rooted in artistry, education, and community. Alyse shares what it's like to follow in her mom's footsteps, from high school dreams of working with horses to discovering her own passion for hair behind the chair.

Together, they talk about:

The unique challenges and rewards of working as a mother–daughte...

In this episode of Hb Conversations, guest host Jacob Khan talks with celebrity stylists and Nine Zero One founders Nikki Lee and Riawna Capri. They share hilarious Hollywood stories, how they rose from assistants to A-list favorites, and the key role Great Lengths extensions played in their success. Plus, they reveal the one thing that truly set them apart. Packed with laughs, inspo, and real talk—don't miss it!

Elevate your extension services with Great Lengths when you attend the 2-day, pre-bonded keratin training experience which includes one-on-one training segments.  Choose the thermal method or the innovative Ultr...

In this episode of Hb Conversations, Gerard chats with Josie Vilay—a salon owner, Schwarzkopf Professional Digital Artist, and expert in color correction. Josie tells the story of how one Instagram post helped launch her career and how she built a busy salon while raising two kids. She gives easy tips for making content that feels real and grabs attention, using movement and strong openings. They also talk about the return of Schwarzkopf Professional's IGORA® COLOR10® and how quick color services are changing the way stylists work. Whether you're a hairstylist, teacher, or content creator, Josie's story is full of h...

Gerard Scarpaci talks with Aveda icons Antoinette Beenders and Kevin Molin about the upcoming Aveda Congress, happening August 16–18 in Minneapolis. They share the event's deep roots, this year's standout lineup, and why Congress is more than a hair show—it's a full-on creative and cultural experience.

In this episode of Hb Conversations, we sit down with Shane Wolf, Global President of Aveda and Hair Care at Estée Lauder Companies. From his roots as a hairdresser to leading one of the industry's most mission-driven brands, Shane shares insights on sustainability, creativity, and Aveda's deep commitment to salon professionals. A candid and inspiring conversation about craft, leadership, and honoring the legacy of the industry's pioneers.

Description:
In this episode of HB Conversations, we sit down with the always entertaining and insightful Jacob Khan, who has just taken on the role of Hairbrained's first-ever Creative Director! Jacob shares his journey from hairdresser to social media sensation, educator, and brand ambassador—now stepping into a leadership role that will shape the future of Hairbrained's content and events.

Jacob opens up about the turning point that skyrocketed his career on Instagram, his unique approach to blending humor with hair education, and the lessons he's learned about balancing creative freedom with brand partnerships. He also gives us...

In this episode of Hb Conversations, Gerard Scarpaci sits down with Ashley Mooney to discuss Areté, a groundbreaking beauty brand focused on sustainability and innovation for hair professionals. Ashley shares her journey from intern to CEO and the inspiration behind creating Areté, a brand that champions clean, high-performance products while staying true to the needs of stylists and their clients. They dive into industry trends like scalp care, the importance of balancing artistry with sustainability, and how mentorship and collaboration shape the future of the beauty world. Don't miss this conversation full of passion, purpose, and practical insights.

  At age 29, Carlos Rojas (@colorbycarlos) shifted gears into hairdressing. His years in the food service industry served him well—as did his touch of theatrical flair. Now Carlos is one of the industry's most relatable voices. Carlos discusses how inspiration in the moment helps him craft his Instagram and TikTok posts, which blend education with comedy and resonate deeply with hairdressers and clients alike. He also talks about @schwarzkopfusa's versatile IGORA COLOR10 range and explores how his content showcases its many uses, beyond just quick root touch-ups.

Connections build opportunities, and no other industry proves that point more than the hairdressing industry. In this episode, we're joined by @stef_fox and @jenbaudier, co-founders of Talent Match (@mymatchable), a groundbreaking platform that works like a dating app to match salon owners and hairdressers. Learn how they're using data to solve the industry's biggest hiring challenges, the lessons they've learned along the way, and what's next for this innovative tool. Whether you're a salon owner or a stylist, this episode is packed with ways to help you find the perfect match.

In this episode, we chat with Ian Mayer-Marszalek @ianhairspray, Senior National Trainer for Schwarzkopf Professional, about his journey from hairdresser to educator. Ian shares insights on career paths beyond the salon chair and how he's reshaping education by adapting to hairdressers' needs. We also explore the science behind Schwarzkopf's Fibre Clinix range, designed for personalized hair care, and dive into their latest innovations like anti-yellow toning drops and bonding oils. Plus, Ian shares expert tips on how to choose and use these oils based on hair type. 

A quick glance at Ben White's Instagram bio (@benmichahwhite) reveals his unique perspective. From his tongue-out profile pic to identifying his business as a Grocery Store, you can immediately sense Ben's irreverent approach to life. In this episode, we explore how his creative mind works, how his background as a musician and singer (he's in three bands!) has shaped his outlook on hairdressing, and what surprises he has in store for the lucky hairdressers attending Hb Fest. (Hint: It may involve giving away some @babylissprousa tools!)  

In this episode, Brittany Bird @blondebybritt, owner of @blondifystudio, discusses the growing trend of clients taking to social media to criticize their hairdressers—whether justified or not. Brittany recently faced a viral TikTok post from a client upset about pricing, but thanks to her well-established systems, she was able to post a detailed rebuttal that protected her reputation. Together, Gerard and Brittany explore the importance of having strong systems in place to safeguard your business against online backlash and share tips on how to navigate the challenges of social media.  

With decades of experience in the hair industry, Stephen Moody, Artistic Director of Paul Mitchell, is a celebrated educator and innovator. Stephen's recent wins at the North American Hairstyling Awards have garnered attention, particularly for his bold hair and model choices. In this interview, he discusses his frustration with "Lego" hair, and how this spurred him to enter and showcase textured hair and more mature models with attitude. Tune in as we explore Stephen's journey, his passion for redefining beauty standards, and his insights into the future of hair and education.  

After 10 + years of salon ownership with all it's ups and downs Amanda and Jamie decided to build a "home " salon on their property in Florida. We discuss the process from all angles and what the outcome is like after  nearly 4 years of work and planning. Ro Style House isn't like any "home" salon you may have seen before and Amanda & Jamie are loving their new venture.

Sometimes hardships break a person; other times, they make a person. Such is the case with Fady "Fred" Helou (@fredhelou), whose difficult origin story propelled him to create the billion-dollar company Vagaro (@vagaropro). After leaving war-torn Lebanon at 18 and having his life savings pickpocketed en route to the U.S., Fred quickly got a job and began attending night school. In this episode, Fred shares how he started climbing the corporate ladder while fostering the idea of a system to facilitate online booking for salons and barbershops. Discover what finally compelled him to create Vagaro, the lessons he learned along...

Sometimes hardships break a person; other times, they make a person. Such is the case with Fady "Fred" Helou (@fredhelou), whose difficult origin story propelled him to create the billion-dollar company Vagaro (@vagaropro). After leaving war-torn Lebanon at 18 and having his life savings pickpocketed en route to the U.S., Fred quickly got a job and began attending night school. In this episode, Fred shares how he started climbing the corporate ladder while fostering the idea of a system to facilitate online booking for salons and barbershops. Discover what finally compelled him to create Vagaro, the lessons he learned along...

This Mother's Day, we're giving it up to @ashleenormanhair, who juggles motherhood along with her roles at Schwarzkopf and K18. Of course Ashlee's family (her husband in particular) is central to her success, but she also attributes the diversity of her background as a key factor. She shares how obtaining a degree, interning at a fashion magazine and pursuing advanced education, including at Vidal Sassoon and Bumble and bumble, helped shape her unique approach to hairdressing, education and presenting—not to mention her high standards. We talk about how Ashlee is paying these lessons forward, not only to hairdressers th...

In this episode, we celebrate Aveda's newest line, Be Curly Advanced. We're joined by scientist Christine Hall (@christinebhall) and textured hair expert Renée Gadar (@reneesrh), who, along with their teams, co-created the groundbreaking line to meet the needs of curly and coily hair types. We discuss the new range's technology and ingredients as well as how Aveda is supporting hair pros through education and training so they can excel with services for curly and coily hair.

In this episode, Gerard Scarpaci chats with Ray Civello (@raycivello), renowned salon owner and founder of the environmentally friendly brand, Back of Bottle (@backofbottle). Ray talks about his background, what led him to product manufacturing and what sets BOB apart. From sustainability to products, they talk about the impact that product choice has not only on the client, but also the stylist, the environment and the health of the future. 

    Meet Allison Daza (@allisondazahair), a salon owner and @davinesnorthamerica educator who is committed to sustainable beauty and regenerative agriculture. Allison shares how she puts her beliefs into practice at her studio and how she embarked on a journey of documenting sustainable beauty in partnership with Davines in a short-film series called "Stories From the Field."

Hairbrained is thrilled to welcome beauty industry veteran Gordon Nelson (@gordonwnelson) to the team as our new VP of Brand Partnerships. In this episode, we introduce Gordon to the Hb community by talking about his long history with the industry, which began with his father, who himself was a very well-known hairdresser. Gordon shares his personal history in the beauty world, which includes helping brands like Arrojo and Intelligent Nutrients grow and thrive. And he shares how excited he is to be working with Hb's brand partners to help them continue to flourish within the Hb community. 

 Evan Joseph (@evanjosephcurls) relishes being an independent educator. But it shouldn't come as much of a surprise, considering he has been fiercely independent his whole life. In this episode, he explains how growing up gay in a small Midwestern town influenced him and his desire to help people whom mainstream hairdressing had tended to overlook: those who wanted to embrace their naturally curly hair. He reflects on how the industry has evolved, how his education is different, and what he has in store for the future. 

When Jorge Blanco met @davinesofficial's Davide Bollati some 20 years ago, little did he know how much it would change the trajectory of his life. At the time, Jorge was flexing his editorial and entrepreneurial muscles as co-founder of a lifestyle magazine. But a meeting of the minds found Jorge quickly accepting a six-month contract to work at Davines. In this episode, Jorge shares the story of his evolving role at Davines and how his storytelling abilities have transcended all aspects of the brand, from sustainability to education to product manufacturing, all while remaining true to Davines' core ethos of...

Nick Stenson (@nickstenson) has had his hand in nearly every facet of the beauty business. His achievements include being a makeup artist and nail tech, not to mention an award winning hairdresser, brand ambassador, salon owner and founder of his own brand, @nickstensonbeauty. This cumulative experience gives him a unique and valuable perspective when it comes to his current role as the Senior Vice President of Store and Services Operations at @ultabeauty. In this episode, he shares how he champions the hairdresser at Ulta, how he helps celebrate hairdresser success, and how he was able to launch his own...

What began with a childhood love for painting has blossomed into a two-decade career that has taken Patricia Nikole around the world, helped her brand @paintedhair amass more than 1 million followers on Instagram and nearly 500K on TikTok, and made her one of the industry's most sought-out educators. Recently named Schwarzkopf Professional's Artistic Ambassador, Patricia shares what makes her high-contrast painting style so unique, why her partnership with her husband is essential to her success, and why it continues to be so important to engage on social media.  

Diana Osborne's near miss with leaving the hair industry is a rather common one: Health issues triggered by certain salon products. Rather than leave the industry however, in 2019 Diana opened her own natural-products salon in Toronto. And when shutdowns paralyzed the world, Diana pivoted to an e-commerce focus and now has an online storefront that retails natural products like Innersense Organic Beauty. Tune in to learn how Diana overcame health challenges to not only thrive as an independent stylist, but also as a holistic hairdresser who will soon be offering education focused on holistic hair care.