Marketing #Unfiltered
In “Marketing #Unfiltered," you don’t just learn awesome stuff to help you figure out marketing, you get the BTS scoop of building a business — the hilarious, the traumatic, and the “omg thank god I’m not the only one.” Hi! ✋🏻 I’m Sophia Parra and I’m a social media strategist for coaches. For years I ran an agency where I helped multiple six figure and seven figure coaches create content and strategies that build their following and drive traffic to their offers. My guests and I swap biz horror stories AND share notes around the strategies that took things to the next le...
Ep 178 | Why every coach needs to write a book (and how to write it FAST, plus make it a best seller) with Ashley Mansour
Writing a book feels like a multi-year project that's impossible to fit into your busy entrepreneurial life—but what if you could go from idea to published bestseller in just 12 months?
That's why I was excited to welcome Ashley Mansour, author and book coach, to Marketing #Unfiltered to break down exactly how to write a book that doesn't just sit on shelves, but actually generates clients and revenue for your business.
We cover:
➡️ Why the biggest myth about book writing (that it takes years) is keeping you stuck The three e...
Ep 177 | Marketing at the Beep: How do I re-engage the email list that I've ghosted?
Welcome to Marketing at the Beep, where I answer real voicemails from listeners with practical marketing advice you can implement immediately.
In this episode, I tackle one of the most common (and stressful) situations entrepreneurs face: how to reconnect with your email list after months or even years of silence.
We cover:
➡️ Why the "perfect" comeback email is actually the one you send (not the one you overthink)
➡️ How to be authentic about your absence without oversharing personal details
➡️ The power of owning your broken promise instea...
Ep 176 | How to spend two hours a week or LESS on ALL of your marketing with Megan Kachigan
Content creation doesn't have to consume your entire business—but it's hard to know how to approach it differently without seeing what's actually working for other entrepreneurs.
That's why I was excited to welcome Megan to Marketing #Unfiltered to share her proven system for creating all her marketing content in just 1-2 hours per week (yes, ALL of it!).
We cover:
➡️ How Megan manages to create all her content in anywhere from 1 hour per month to 2 hours per week
➡️ The specific systems she has in place to maximize ef...
Ep 175 | 4 Ways I'm Using AI to Make My Business Less Dependent on Me (especially before baby comes...)
In this episode, Sophia shares her practical approach to leveraging AI tools for business automation and scale. From creating a comprehensive AI brand book to building customer service chatbots, learn how to make your business run smoothly - with or without you at the helm.
What You'll Learn:
How to create an AI brand book that maintains your voice (even when you're not writing)
Why exploring AI tools beyond ChatGPT matters for your business
How to use AI for deep content analysis and performance improvement
B...
Ep 174 | Marketing That Sounds Like YOU: Brand Voice Strategies with Kim Kiel
Finding your authentic marketing voice is more than just words—it's about unlocking your unique communication style that builds trust and connection with your audience.
That's why I was thrilled to welcome Kim Kiel, a certified brand voice writer, to Marketing #Unfiltered to discuss how to develop a brand voice that resonates with your audience and makes marketing feel more natural.
We cover:
Why trusting your business ideas sooner could be the "ticket to ease" in your marketing
How simple "monthly marketing moments" can consistently grow your emai...
Ep 173 | Email List Building with a Private Podcast: Results, ROI & Honest Review
In this episode of Marketing Unfiltered, I'm pulling back the curtain on my recent list-building experiment: a private podcast series called "For the Love of Marketing." If you've been wondering whether private podcasts work for list growth compared to summits or other strategies, this transparent breakdown is for you.
What You'll Learn:
➡️ The exact strategy (with ALL the detail) I used to create a private podcast
➡️ How I created the entire podcast without conducting a single interview (and the platform I used)
➡️ Why I chose this format rather than just do another...
Ep 172 | Where to Find Clients in ANY Economy (Even During a "Trust Recession") with Chris Williams
We often think client acquisition has to slow down when the economy gets tough. But what if there's a better approach that works regardless of economic conditions?
That's why I was thrilled to welcome back Chris Williams to Marketing #Unfiltered.
She shares her proven strategies for finding ideal clients even during what she calls a "trust recession"—and how to connect with them in ways that feel natural and empowering.
We cover:
➡️ The reality of today's "trust recession" and how smart businesses are adapting
➡️ Why inviting pro...
Ep 171 | Behind the Scenes of My High-Converting Q+A Day (+ Exact Scripts)
What if one simple strategy could consistently convert your audience—without needing sales calls or pushy DMs?
In this episode of Marketing Unfiltered, I’m breaking down my Q+A Day Strategy—the one that had a 100% conversion rate in 2023 and a 93% conversion rate in 2024. (Yep. Not a typo.)
This isn’t a fluke—it’s repeatable, and you can run your first Q+A Day immediately after listening.
Inside this episode, I’m sharing:
✨ Exactly how Q+A Day works
✨ The non-negotiable boundaries that protect your energy and boost conversions<...
EP 170 | Prepping to take time off (without losing steam in your business) with Louiza Megan
As someone who's planning a maternity leave, this episode was everything I needed.
Perfect for you if:
➡️ You're pregnant, and want to take time off to enjoy your baby
➡️ You want to take time off to enjoy a wedding, sabbatical, or whatever else comes to mind!
We cover things like:
➡️ What are the biggest misconception most pregnant entrepreneurs have about maternity leave?
➡️ Which limiting beliefs should pregnant entrepreneurs be mindful of?
➡️ What do pregnant business owners need to know about taking time off?
➡️ What’s the first step?
Ep 169 | How to Define your Distinctive Edge (so you stand out in ANY market) with Megan Yelaney
Holy crap. This one is juicy.
Here's what we're covering...
1️⃣ What the heck is your distinctive edge?
2️⃣ The actual PHASES of getting clear on your distinctive edge with clear examples and action steps so you can move through this on your own
If you've been struggling with:
✅ Your offer
✅ Your message
Or ANY clarity at all around how to stand out in a saturated market, you absolutely need this work, and you're going to love Megan.
We also talked about motherhood in business (she had TWINS one ye...
Ep 168 | The most underused business strategy with April Pertuis (Hint: It’s story telling)
If you struggle thinking you’re boring and don’t have any stories to tell, this is a good one for you.
Inside, we’ll cover:
Adopting a "storytelling-first" approach to marketing - and examples of what that looks likeWhat makes storytelling so hard and complicatedA step by step framework for making storytelling doable (and even EASY)
And more.
Resources:
Don’t forgot to download her STORY FORMULA: www.lightbeamers.com/formula
That’s where you’ll get her story framework that will help you harness your own story and...
Ep 167 | Finding your unique launch style with Tracie Patterson
Let’s talk about finding your launch style! In this episode I asked her things like:
What is some cookie cutter advice when it comes to launching that drives you crazy?
Is there something specific that’s working in 2025?
Where do most people get stuck with launching?
What are some SIGNS that shows someone their launch style isn’t working — so they can start unlocking a new way of doing things?
Is it possible to launch WITHOUT webinars and challenges and all the things — especially for people who freeze...
Ep 166 | How to make friends in the online space without being weird (with Ciara Rubin)
We all want more meaningful connections, but how do we actually make them happen? Like, you see someone online and think, Damn, this girl should be my friend—but what’s the next move? 👀
That’s exactly what I’m diving into with Ciara Rubin—bestselling author, YouTuber, and soon-to-be author of a book all about friendship.
In this episode, we cover:
✨ Where to actually find new connections (because it’s not as easy as it used to be)
✨ What even is a connection? And how do you know when it’s worth pursuing?
✨...
Ep 165 | The Circuit Sales System with Nicki Krawcyk
Tired of the same old sales strategies? There’s another way.
We tend to think the only way to sell is through webinar launches, sales calls, 5-day challenges, or maybe an evergreen funnel if we’re feeling fancy.
They all work—but they’re not the only way to sell, no matter what some online guru says.
That’s why I loved this convo with Nicki Krawczyk. She created the Circuit Sales System—a genius hybrid of live launching and evergreen that takes th...
Ep 164 | The No-Call Sales Method for $10k months with Brenda Rigney
Escaped your corporate zombie day job and ready to build a business that lets you ditch back-to-back Zoom calls?
This episode is for you.
Brenda is a pro at creating sales systems that give you the freedom you dreamed of when you left the 9-to-5 grind. We’re diving into her no-call sales method and so much more, including:
What it means to be aligned AF in life and business.
How to make potential clients feel seen and valued—without hopping on a discovery call.
The biggest mistakes people make on the...
Ep 163 | Contracts, chargebacks, and all things legal with Jaime Bell
Today’s episode is pretty damn fascinating.
Jaime Bell is a lawyer who knows her sh*t, let me tell ya.
We talk about…
➡️ Non-negotiable contracts you need to be using that you’re … not.
➡️ Things that need to exist on your website that will cost you $500 if you don’t have ‘em
➡️ How to avoid chargebacks
➡️ What your options are if you find out someone’s stealing your content
…and so much more.
Ep 162 | How to train AI to create content that actually sounds like you (with Kristin Lawton)
If you feel like you struggle to create content that actually sounds like you with AI ... this is the episode for you.
Here's what to do:
Listen to the episode and hear Kristin coach me as I go through the exercise Then go to this link and do it yourself. https://cheers.districtbrandbar.com/brand-voice-mixer Add an INCREDIBLE asset to your business, that will save your hours every week.Ep 161 | 4 Ways to Make More Sales in 2025
Today we’re talking about setting yourself up for more clients in 2025. I’ll walk you through 4 things you can do right now – that have nothing to do with running a new year sale that will totally burn you out – so you can bring in more clients in 2025 without all the hoopla.
Get ready for some CLEAR next steps so you can take action on each of these items. PS: Want more marketing support in 2025? It might be time to join Pocket CMO.
Book a free Client Attraction Audit >> here
Ep 160 | How to create a visual strategy with the founder of WorkPlayBranding, Lyrik Fryer.
Most of the A-list coaches on the internet use WorkPlayBranding for their visuals for a REASON.
Their eye for storytelling in their branding is top-notch.
That's why I was STOKED to have Lyrik on the show.
She walked us through:
The big mistakes business owners make when it comes to their visual strategy
If a visual strategy *truly* increases results?
What’s the difference between launch branding and your overall branding — or is there a difference?
How to reverse engineer your launch or event to come up with your visu...
Ep 159 | Write a talk that actually gets results with Heather Sager
We've got the one and only Heather Sager on the show!
Heather is a Speaking Coach and Business Mentor, helping you turn your voice into your best marketing asset for growing your business. She is a former consulting executive turned global speaker and trainer, host of the Hint of Hustle podcast and creator of the Speaker Society. She's also a mom of 3 boys and lives with her family in beautiful Bend, OR.
If you're not booking clients or growing your list from your talks -- you need to listen to this episode. Heather knows her...
Ep 158 | How to build trust during a trust recession with Adela Hussain
It's not enough to be a go-to expert, you need to be a trusted ICON!
In this conversation we cover:
➡️ A step by step trust equation that will be AWESOME for your content
➡️ The 6 must-do habits of building trust
➡️ The *better* *way to follow up with the media (Hint: You're definitely not doing it)
➡️ Why sharing stories about yourself and talking about yourself are NOT the same thing
...and so much more.
Plus don't forget to snag her gift:
10 Steps to Get Your Business In The...
Ep 157 | Simple Email Marketing Strategies in 20 Minutes a Week with Liz Wilcox
Get ready for some email marketing TEA!
Liz isn’t just an email marketing strategist, she’s a survivor. And I mean that literally, she just finished in the final five of Survivor — you know, that little show that’s on season 46 where people are literally stranded on an island without regular meals and shelter?
Yeah … that one 😉
So in addition to giving us all the background behind “I’m pissed!!” (#IYKYK) and the Apple Bees’ Bourbon Burger that Liz has made famous, she’s also giving us all the email marketing juice.
We cover things li...
Ep 156 | How to create strategic brand stories with Patrice Poltzer
You should probably know this stat:
Today we have Gracie-award winning TODAY show producer and video agency founder, Patrice Poltzer, on the show!
We're talking all things strategic storytelling.
Because, did you know businesses that regularly tell stories are:
✔️60% more likely to be seen as innovative and make
💰20% more sales on average than the exact same business that doesn't incorporate storytelling?
Yep, you read that right.
But "tell more stories" is lame, unhelpful advice.
I get it.
That's why Patrice is here to...
Ep 155 | Why I -- a social media strategist -- am taking a step back from social media.
In today's episode I break down why I've decided to take a step back from social media.
Plus, I share the exact process I took myself through to understand the role social takes in my marketing and what changes I need to make to help it work for me.
If anything in here resonates, you should probably book a free Client Attraction Audit.
Learn more and book your call here:
https://www.gotocoach.club/pocketcmoconversations
Ep 154 | Making it FUN to buy from you with Marisa Corcoran
This is a fun one with my good friend, Marisa.
She’s a bad@$$ messaging expert that has already been on the show before.
[Check out Ep 55: How to stop writing boring copy: https://podcasts.apple.com/gb/podcast/ep-55-how-to-stop-writing-boring-copy-with-marisa-corcoran/id1644601845?i=1000597726717]
In today’s episode, listen in for things like:
➡️ What’s working NOW in her launches (hint: I don’t hear a lot of people doing this, but it makes so much sense.
➡️ The personal touches she shares on her sales page …. so freaking cool.
➡️ And the hid...
Ep 153 | How (and why) to create a mastermind with Kristine Schwartz
Let’s talk MASTERMINDS.
This is a high ticket offer that so many coaches want to offer inside of their business because of the transformative work that is possible, and because — let’s be real — this is a high ticket offer ($10k+) that can make a huge difference with just one sale.
Kristine shares:
1️⃣ What the heck a mastermind is
2️⃣ How to price a mastermind
3️⃣ How Kristine sells into her mastermind differently than her other offers
4️⃣ What premium clients actually WANT
5️⃣ How long your mastermind should be and how to structu...
Ep 152 | Webinar launches are not dead (they’re just different) with Lacey Cribb
Anyone who’s getting ready to launch, take notes!
Lacey is on to talk about launching, more specifically: Launching with a webinar (even though she’s helped clients launch in all kinds of ways).
We discussed things like:
➡️How has launching shifted during this challenging, economic time
➡️Her go-to launch tech stack
➡️The bare minimum you must do to launch successfully
➡️The most common misconceptios about launching that she sees holding entrepreneurs back
➡️Plus we workshopped a launch that a member in my membership was currently navigating
...Ep 151 | Rescued by Seal Team Six after being abducted for 93 days in Somalia, with NY Times best selling author, Jessica Buchanan
In the spirit of the holiday, I felt called to reshare this episode.
This story STILL gives me chills one year later.
—--
Jessica Buchanan is an American woman from Ohio who was kidnapped on October 25th, 2011.
She was abducted by Somali parities and held for ransom for 93 days before Seal Team 6 rescued her on January 5th, 2012.
This is a story about knowing who you are; speaking up when something doesn’t feel right; the tremendous courage it takes to experience a worst case scenario and still try to make s...
Ep 150 | Tips for your best launch yet with Ashley Brasseaux
Grab a notebook, ‘cause you’ll want to take notes.
Ashley is a launch strategist for some of the biggest coaching brands on the internet.
We discussed things like:
➡️Why are launch conversions taking such a dip in 2024 and what should we do about it?
➡️What are the 7 + 8 figure brands that are killing it doing differently?
➡️With all her experience – what is *HER* favorite launch strategy?
➡️How can you increase conversions on your next launch?
➡️Yay or nay on the waitlist strategy? What about affiliates?
Ya see? GOLD.
Ep 149 | Every decision + change she made to double (and then triple) her income (while not following any of the marketing rules) with Kristina Knapp
This one is JAM PACKED with mic drop moments.
If you are looking to collapse timelines and scale your income by … a lot … this is a great episode to listen to.
We cover things like:
➡️Every change or shift she made to hit 7 figures: From messaging, to pricing, to mindset, to team management systems
➡️How she has a 7 figure business even with 500 people on her list
➡️ What the heck humility REALLY is and why you need to stay far, far away from being humble
➡️ Why being “de-lu-lu” is going to help you collapse...
Ep 148 | How to *actually* break through money ceilings with Gabrielle Martorana
Gabrielle is an embodied entrepreneur coach.
She teaches brave, spiritual, female entrepreneurs how to triple their income while honoring their shadow and not spiritually bypassing or falling back into the unhealthy masculine.
In this episode we cover:
➡️What is REALLY causing our money glass ceiling?
➡️What is something that women who make 7 figures and a move do that those who do not make 7 figures above don’t do?
➡️Signs you’re hitting a money glass ceiling (beyond what’s in the bank)
➡️Questions you should ask yourself to help you...
Ep 147 | Funnels, systems + low lift offers to create a freedom based business with Hayley Barnes
Hayley is traveling the world thanks to her freedom based business (in fact, as we record this, she’s been on 6 flights in 5 days and is headed back to Tulum for 2 months. Pretty far away for a gal from Wales!)
In this episode we talk about:
➡️A super cool low-lift offer that only consists of Voxer / Telegram support. All her boundaries, what she promises, and even the rate so you can do something just like it
➡️Foundations you need in place to create a freedom based business
➡️Her exact funnel for selling her co...
Ep 146 | [FOTW] Is the offer *actually* too expensive or is this a packaging issue?
It’s been awhile since I invited you to be a FLY ON THE WALL of one of our problem solving coaching calls.
Today we have 2 coaches: Heidi + Eleni
Heidi:
is a business coach for wedding professionals, she helps them book more weddings & have more freedom & time off.
She just had a high ticket launch that didn't go to plan. She thought it might be too expensive — and you know what? She totally might be right.
But I felt it was too early to break it apart and make it less...
Ep 145 | A step by step plan for networking without making it weird (with Caryn Gillen)
We’ve got Caryn Gillen on the show talking about networking.
And boy do we get into some nitty gritty detail!
We break down her framework step by step to make sure you’ve got tangible tips for:
➡️Making a marketing plan
➡️Doing the actual networking
➡️And making sure the networking actually leads to something
So, if growing your audience, collaborating, making business feel less lonely, or being discovered by new clients are goals you have for this year — let’s dive in!
Ep 144 | Branded gifting to uplevel your client experience (and even your exposure) with Beth Wood
Beth Wood runs an agency that helps you come up with gift experiences for clients, team members, and anyone that comes into your orbit as a business owner.
She had such good ideas around how to use gifting strategically and also shared some concrete ways this can up level the experience people have with your community.
We cover:
When to share gifts — some of her ideas I had never heard before!! How to use gifting strategically The most incredible tax tip — get out your pen and paper for that one! What kinds of gifts...Ep 143 | How to use astrology to have your best launch yet with Sheri Moise
If you feel like launching and content creation is always an uphill battle – you’ll want to listen to this!
We have Sheri on the show today and she is helping us use astrology to help our launches and content perform better.
And let me tell you people, this is so cool.
Sheri actually helped one of my friends have her best launch yet, so I knew I had to talk to her.
We talked about how:
Ep 142 | High ticket offers: How to create, price + sell ‘em in this changing market with Stacey Brass Russell
If you have coaching packages but not a fully fleshed out beginning to end offer OR if you have a fully fleshed out high ticket offer but are feeling frustrated because it’s not selling like it used to… you should listen to this.
We talked about:
1️⃣What the heck a high ticket offer is — I loved her definition!
2️⃣Her method for coming up with a high ticket offer. OOF – this is good.
3️⃣How to PRICE a high ticket offer
4️⃣And best of all, how the heck to sell your high ticket offer! She actually took us...
Ep 141 | 3 nurture event ideas to bring buzz + generate sales
I’ll be on Ellen Yin’s podcast, Cubicle to CEO, on Monday talkin’ about my text list Q+A party – which is my signature nurture event.
In fact, last year, almost 100% of the people who took part in a Q+A invested in me in some capacity.
So, I think it’s a really good episode for you to listen to.
But first, I wanted to make sure you know…
WHAT a nurture event even is How it fits into a marketing strategy Why content isn’t a marketing strategy 3 examples of *other* nurture ev...Ep 140 | 3 [confidence] habits that screw up your messaging + sales instantly
If you…
struggle with consistencyonly get clients from referralsfeel like people get confused about the work they doGet a lot of people saying they can’t afford you…you need this episode.
Resources:
Get on the Go-To Coach Club waitlist!
https://www.gotocoach.club/g2ccwaitlist
Ep 139 | Have a thriving business without being stressed AF (thanks to EFT) with Jacqui Acree
Today we’re talking about EFT with Jacqui Acree.
If you’re looking to grow a thriving business without being stressed AF, you’re in the right place.
We cover things like:
➡️ Signs your nervous system is out of whack
➡️ Habits we as business owners do that actually CAUSE our nervous systems to be out of whack
➡️ The three big reasons we feel stress or worry and how to reframe that
➡️ What’s different about EFT as a nervous system regulation tool?
➡️ Why does EFT work so quickly?
