The Veteran Entrepreneur Masterclass Podcast

40 Episodes
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By: Brett Henderson

Welcome to The Veteran Entrepreneur Masterclass with Brett Henderson founder of Strategic Wealth Endeavor. We’ve created a community of veteran entrepreneurs just like you who are ready to help you succeed. Our podcast provides expert advice and resources so you can overcome any obstacle in your way. Brett, alongside veteran guest experts, offers advice on finding and keeping talent, maximizing enterprise value, and reducing risk. With a battle-ready business mindset, you can achieve anything. We want to help you reach your full potential and make your business thrive.

The Father of Fiduciary; Don Trone
#45
08/10/2023

A fiduciary assumes a role of utmost confidence and obligation to act in the best interests of those they serve. Though rooted in ancient ideals of trustworthiness, this principle has found renewed significance in investment advisory practice. At its core, the fiduciary duty encapsulates a profound commitment to act in the best interests of those who entrust their financial well-being to expert guidance.

In this episode, Brett talks with Don Trone, CEO and Co-founders of 3ethos. Also known as the Father of Fiduciary, Don talks about what fiduciary is and why it matters. He also speaks about...


Empowering Veterans to Build The Business of Their Dreams with Joe Siecinski (Ep. 44)
#44
08/03/2023

In pursuing entrepreneurial ambitions, veterans, like many others, may fall into the trap of thinking that starting a business is a guaranteed path to financial prosperity. Yet, the cold reality paints a different picture. Surprisingly, a staggering 87% of new businesses never survive beyond their second year. How can veterans embark on a new journey - one that allows them to create a successful business and pursue their dreams beyond the battlefield?

In this episode, Brett talks with Joe Siecinski. Having coached over 1000 clients throughout the US, Joe talks about the challenges and rewards of starting and running...


From Bullets to Business: How a Marine Gunner Became a Serial Entrepreneur with Marc Rodriguez (Ep. 43)
#43
07/27/2023

For veterans and active-duty members, the transition to civilian life represents a pivotal moment where one world converges with another, and the uncharted territory of civilian society replaces the familiar rigors of military life. While this crossroads can be both exhilarating and challenging, how do service members embrace this newfound world and transform the challenges into opportunities for growth, success, and purpose?

In this episode, Brett is joined by Marc Rodriguez, Franchise Owner of Self Made Training Facility Dallas and CEO of Manifest Fitness Institute and Justrod Fitness Corporate Wellness Team. From institutional Marine gunny to purpose-driven...


How Military Veterans Thrive in C-Suite Roles with Chris Palmisano (Ep. 42)
#42
07/20/2023

Behind every successful organization, there is often an exceptional individual with the skills, vision, and determination to navigate complex challenges and drive transformative growth. These individuals wield their expertise and experience to steer their organizations toward greatness. In essence, senior leadership roles represent the epitome of professional growth and responsibility, as they bear the weight of strategic decision-making, organizational direction, and the cultivation of a high-performance culture. How can military veterans thrive in C-Suite roles?

In this episode, Brett talks with Chris Palmisano. A C-Suite executive for top Fortune 500 companies, Chris talks about how military veterans thrive...


How to Maximize Business Value and Plan for a Successful Exit by Allen Gregory (Ep. 41)
#41
07/13/2023

Entrepreneurs strive not only to build successful enterprises but also to ensure their lasting legacy. They recognize the importance of forward-thinking strategies that go beyond immediate gains and dream of a rewarding exit that not only maximizes the value of their business but also ensures a smooth transition into the next phase of life. How can business owners maximize the value of their business and plan for a successful exit?

In this episode, Brett is joined by Allen Gregory. As a Certified Exit Planning Advisor (CEPA), Allen talks about how business owners can sell their business for...


Rediscovering Self-Worth: Empowering Veterans to Embrace Their Present Opportunities with Kevin Bemel (Ep. 40)
#40
07/06/2023

During their military careers, veterans undergo a remarkable transformation in the noble pursuit of protecting and serving their country. The structured environment, camaraderie, and shared purpose instill a profound sense of identity and purpose. Yet, when the time comes to transition into civilian life, many veterans find themselves grappling with the challenge of letting go of the past and fully embracing who they are in the present. It is a transition often marked by uncertainty and doubt. This intricate process is, however, an opportunity for them to discover themselves and recognize the genuine desire of those around them to...


From Fighter Pilot to Business Maverick with Waldo Waldman (Ep. 39)
#39
06/22/2023

The parallels between the skies and the business arena are striking. Both demand a tenacious spirit, unwavering commitment, and a relentless pursuit of victory. Just as fighter pilots can never predict how they will respond in the heat of battle, entrepreneurs face similar uncertainty in their quest for success. However, the key lies in approaching every challenge with the same level of seriousness, dedication to rigorous training, and meticulous preparation. 

In this episode, Brett talks with Waldo Waldman, hall of fame keynote speaker, executive leadership coach, and New York Times bestselling author. Helping leaders & teams adapt to m...


Turning Retired Military Leaders into In-Demand Consultants with Misty Cook (Ep. 38)
#38
06/15/2023

Retired military leaders possess a wealth of valuable experience and knowledge, ready to be channeled into making a lasting impact in the corporate world. However, to unlock their full potential, they must first navigate the unfamiliar terrain and craft a compelling personal brand in a world they have yet to fully comprehend. How can retired generals and flag officers launch successful consulting practices?

In this episode, Brett talks with Misty Cook, Founder and CEO of Concierge on Call (COC). Misty has extensive experience providing administrative and protocol services at the senior executive level for the Marine Corps...


Transforming Catastrophe into Opportunity with Alex Hernandez (Ep. 37)
#37
06/08/2023

In the face of disaster, some see only devastation, while others find the seeds of opportunity. History has shown that from the ashes of destruction, opportunities emerge for growth, transformation, and progress. And the story of Miami and New Orleans, with its post-Hurricane Katrina revitalization, is a testament to this belief. This tale of redemption demonstrates the immense potential that arises from tragic circumstances. Whether in the construction industry or any other field, embracing failure, seeking new horizons, and pursuing passion are guiding principles for turning catastrophe into opportunity.

In this episode, Brett Henderson talks with Alex...


Equity Hopping with Cody Hall
#36
06/01/2023

In a world of choices and possibilities, one often finds themselves standing at the crossroads of conformity and uncharted territories. This pivotal moment becomes even more profound for military members transitioning out of the service. Will they choose the path of least resistance, conforming to the expected norms and potential failure? Or will they muster the courage to swim against the current, fighting failure head-on and carving out their own path? 

In this episode, Brett talks with Cody Hall. After his time with larger organizations, Cody began to impact fast-growing companies, starting and assisting multiple startups in d...


Creating Powerful Visibility Strategies for Clients with Robert Garcia (Ep. 35)
#35
05/25/2023

Aspiring business owners embark on a journey fueled by passion, innovation, and the desire to make a mark in their respective industries. However, success rarely comes easily. It demands a strategic approach and a relentless pursuit of standing out in the eyes of potential clients. The pillars that support this journey are an unwavering commitment to brand visibility, consistent delivery of exceptional results, and a unique value proposition. By focusing on these core elements, entrepreneurs can position themselves as credible and influential figures in their industries, catching the attention of their markets.

In this episode, Brett Henderson...


Building Wealth for Veterans and Service Members Through Real Estate with David Pere (Ep 34)
#34
05/18/2023

After dedicating themselves to a life of service, veterans often grapple with a loss of identity and purpose. However, amidst the challenges lies an opportunity to rebuild, find a new calling, and create a prosperous future. One avenue that holds great potential is real estate—a realm that catalyzes both wealth-building and a renewed sense of purpose.

In this episode, Brett and Giselle share a conversation with David Pere. David is dedicated to teaching and leading service members, veterans, and their families to learn how to build wealth, entrepreneurship, and personal finance. Today, he talks about how ve...


Creating a Workplace that Attracts and Retains Top Talent with Chris Taylor (Ep. 33)
#33
05/11/2023

Corporate culture is the personality of an organization that defines the work environment and employee experience. It encompasses the values, beliefs, behaviors, and practices that shape how employees interact with one another and the company's mission and goals. While corporate culture can make or break a company, how can business owners create a strong and positive culture that attracts and retains top talents, promotes employee engagement, and improves business outcomes?

In this episode, Chris Taylor talks with Brett and Giselle. Passionate about building teams and great businesses, Chris speaks about corporate culture. He also shares the cost...


Leadership Biomechanics: Personal and Business Development with John MacLaren (Ep. 32)
#32
05/04/2023

In life or in business, success goes beyond just acquiring a particular skill set. Managing the challenges of a changing global landscape requires strong leadership and personnel with critical thinking and problem-solving abilities. However, more than the old ways of training and education are needed to equip young people with these skills. How can people tap into the power of their human brain to reach new heights in personal and professional development?

In this episode, John MacLaren joins Brett Henderson and Giselle Cayme. A personal and business coach, veteran transition specialist, and Navy SEAL/NSW mentor, John...


Navigating Complex Family Business Dynamics with Steve Mancini (Ep. 31)
#31
04/27/2023

Different families and business owners have different needs and concerns when it comes to planning for the future. From physical and financial well-being to passing on values and goals to the next generation, there are countless important matters to consider. However, navigating the complex world of tax and estate planning, business succession, and family governance can be challenging and overwhelming. How can families and business owners make sense of it all, achieve peace of mind, and secure their financial futures?

In this episode, Steve Mancini joins Brett for another educational series of the Veteran Entrepreneur Masterclass podcast...


The Fast Track to Scaling Your Business with Deric Keller (Ep. 30)
#30
04/20/2023

Scaling a business is a goal for many entrepreneurs. It signifies growth, success, and a step towards achieving their ultimate vision. However, many find themselves caught up in the day-to-day tasks of running their businesses, leaving little time for scaling and growth. How can entrepreneurs create a solid structure and implement operating systems to scale their business fast?

In this episode, Brett and Giselle talk with Deric Keller. Specializing in helping entrepreneurs implement plans that can skyrocket their growth, Deric speaks about the importance of a solid business structure, how business owners can step outside their business...


The Challenges Veterans Face in the Corporate World with Hiram Figueroa (Ep. 29)
#29
04/13/2023

Veterans are often considered heroes for their service to the country, risking their lives to defend freedom and uphold justice. However, they often face different challenges when transitioning to civilian life. One of these is finding meaningful employment in the corporate world. Despite their valuable skills and experience, veterans face bias or misunderstanding from civilian employers who do not fully appreciate the unique talents and perspectives they bring to the table.  

In this episode, Hiram Figueroa joins Brett and Giselle. As an advocate for veterans' rights, Hiram talks about what drives him to serve veterans and the ve...


Helping Military Families Achieve Financial Freedom with Lacey Langford (Ep. 28)
#28
04/06/2023

Military families face unique financial challenges that can make it difficult for them to achieve financial freedom. Frequent moves, deployments, and the high cost of living in some areas can all contribute to financial stress. However, with the right tools and guidance, military families can learn to make, save, invest, and spend money wisely, ultimately building a solid financial future.

In this episode, Brett talks with Lacey Langford. Specializing in financial coaching for U.S. service members and their families, Lacey speaks about why she decided to become an entrepreneur, what her entrepreneurial journey looks like, and...


The Power of Positive Relationships in Running a Family Business with Bill Hale (Ep. 27)
#27
03/30/2023

Running a family business can be a great source of pride and satisfaction but can also be challenging. And one of the most critical factors in the business's success is the relationships between family members. From communication and collaboration to trust and respect, what other aspects make a difference in the growth and development of the business?

In this episode, Brett talks with Bill Hale. As a veteran entrepreneur who runs a family business, Bill shares how he and his son started their business, what it means to provide superior customer service, and what the power of...


How Investors Can Thrive in Today's Economic Climate with Michael Hurley (Ep. 26)
#26
03/23/2023

The stock market is often considered the barometer of the economy. It reflects the collective sentiment of investors toward the performance of publicly-traded companies and the overall state of the economy. Its constantly fluctuating values, however, may cause investors to feel uncertain about how to approach their investments. While market volatility offers a distinct mix of opportunities and challenges, how can investors not just survive but thrive in today's economic environment?

In this episode, Brett shares a conversation with Mike Hurley. A seasoned market veteran who has performed successfully on both the buy and the sell sides...


Bringing Entrepreneurs' Ideas to Life with Alex Chompff (Ep. 25)
#25
03/16/2023

An entrepreneur's journey can be challenging, but it can also be incredibly rewarding for those with the vision, drive, and determination to succeed. However, bringing an entrepreneur's idea to life often requires more than just hard work and dedication – it also requires access to capital. How can entrepreneurs find financial support to help them realize their ideas?

In this episode, Brett talks with Alex Chompff, Executive Director and Co-Founder of Evolution Accelerator and Managing Partner of Evolution Ventures, a venture syndicate arm that provides capital directly to entrepreneurs at a larger scale. 

Aiming to help ent...


The Key to Success in Entrepreneurship with Matt Halloran (Ep. 24)
#24
03/09/2023

The thrill of starting your own business and being your own boss is a dream for many. However, entrepreneurship is a challenging journey. It takes more than just an innovative concept to succeed. As entrepreneurs, particularly financial advisors, how can you overcome the barriers and secure success in your business?

In this episode of the Veteran Entrepreneur Masterclass podcast, Matt Halloran joins Brett Henderson for another conversation about entrepreneurship. A former business and life coach to top advisors, Matt talks about what motivated him to start ProudMouth, the biggest lesson he learned from his entrepreneurial journey, and...


How Military Values Can Drive Success in the Civilian World with David Stepanek (Ep. 23)
#23
03/02/2023

The ability to adapt to changing conditions, think strategically, and lead in diverse and challenging environments are some of the skills highly valued in the civilian sector. While the military and the civilian world operate in different contexts, many successful business leaders and entrepreneurs have attributed their accomplishments to the lessons they learned in the military.

In this episode, Brett Henderson talks with David Stepanek, Bristow's Executive Vice President, Sales and Chief Transformation Officer. In his role, David is responsible for all sales, marketing, and commercial functions of the business. In addition to activities in Bristow's existing...


Increasing VA Disability Rating and Compensation with Matt Chasen (Ep. 22)
#22
02/23/2023

Adjusting to civilian life after serving the country can be challenging for many veterans. Not only do they struggle to find employment and financial stability, but they are also often faced with physical and mental health issues resulting from their time in service. While the VA disability compensation program is designed to provide financial support to veterans who have sustained service-connected injuries or illnesses, some may find that their initial disability rating does not adequately reflect the severity of their condition. How can veterans find ways to increase their VA disability rating and compensation?

This episode is...


Why Every Business Needs a Reliable Legal Advisor with Dutch Schotemeyer (Ep. 21)
#21
02/16/2023

Businesses face a multitude of legal challenges on a daily basis, from contracts and negotiations to disputes and lawsuits. With the increasing complexities of today's business world, how can businesses protect their interests, minimize risks, and make informed decisions that positively impact their bottom line?

In this episode, Brett Henderson and Giselle Cayme sit down with Louis "Dutch" Schotemeyer, a Partner at Newmeyer Dillion's Newport Beach office, to share tips and lessons in entrepreneurship. Dutch also talks about the importance of legal counsel for businesses and how having a knowledgeable lawyer can help prevent potential legal issues...


Don't Be Beta, Get Some Wins with Chief Knucklehead Stephen Colon (Ep. 20)
#20
02/09/2023

In pursuing goals, getting caught up in the idea that achieving something big and grandiose is needed to succeed can be easy. However, the truth is that small wins can be just as powerful in helping accomplish larger goals. These small wins can give motivation, confidence, and momentum to keep pushing forward, progress, and overcome challenges. 

In this episode, Stephen Colon joins Brett Henderson for another conversation on leading innovative ways and overcoming obstacles to achieve financial stability. A marine veteran who successfully transitioned into the civilian world, Stephen talks about his professional and business endeavors, why h...


How Veterans Can Find Successful Careers in the Corporate World with Joe Frankie (Ep. 19)
#19
02/02/2023

Transitioning from military service to a civilian career can be a challenging experience for veterans. It can be difficult to find a job that not only utilizes the skills and experience gained during service but also offers a stable and fulfilling career path. Many veterans find that the corporate world can be a great fit for their skills and experiences, but it can be difficult to navigate the job search process and stand out to potential employers. 

In this episode, Brett Henderson shares a conversation with Joe Frankie. As a military veteran who wants to transition into t...


The Power of Neuro-Linguistic Programming (NLP) In Achieving Goals With Jason Jurado (Ep. 18)
#18
01/26/2023

Neuro-linguistic programming (NLP) is a powerful tool for goal setting, motivation, and success. That is because it aims to help individuals understand and change their thoughts, behaviors, and communication patterns to achieve their desired outcomes. By providing individuals with the tools and understanding they need to pursue their goals with greater clarity and confidence, NLP can help them succeed in the areas that matter most.

In this episode, Brett talks with Jason Jurado, Owner of One Path Coaching. A certified Master Practitioner of Neuro-Linguistic Programming, NLP Coaching, Time Line Therapy, and a certified Master Hypnotherapist, Jason is...


Helping Military Veterans Succeed in The Civilian World with Jim Cragg (Ep. 17)
#17
01/19/2023

Military veterans bring a unique set of skills and experiences that can make them well-suited for success in the civilian world. From discipline and leadership to problem-solving and adaptability, these qualities are necessary to succeed in business and make veterans some of the most successful entrepreneurs. 

In this episode, Brett talks with Jim Cragg, President & CEO of Special Operations Technologies. Jim is in the U.S. Army Reserve and the Commander of the American Legion Ronald Reagan-Palisades Post 283. With over 25 years of leadership in the army reserves, 20 years of running an innovative business, and decades of working w...


Improving Our Health Through Technology with Dr. Eric Luster (Ep. 16)
#16
01/12/2023

When it comes to our well-being, implementing technologies that can detect invisible events is always a good idea. 

In this episode, Brett Henderson sits down with Dr. Eric Luster, CEO & Founder of Movement Interactive Inc, to discuss his journey as an entrepreneur in the sensor industry and how these can provide us with peace of mind for our physical and psychological health. 

Dr. Luster discusses: 

● Some details about organizations that support veteran entrepreneurship, like the IVMF 

● His background in the army and the transition from Sergeant Luster to Dr. Luster 

● His e...


The Importance of Cash Flow with David Johnson (Ep. 15)
#15
01/05/2023

When we think of starting a business, we only tend to consider the long-term benefits, but we often forget about the short-term obligations. 

In this episode, Brett Henderson is joined by David Johnson, host of The David Johnson Show and founder of Fortis Life Group, to talk about how vital it's for companies, especially new ones, to have sufficient liquidity to meet their responsibilities. David also talks about his experiences as an entrepreneur in the insurance industry. 

David discusses: 

● Some details regarding his military background and college studies 

● How he got introduc...


The Importance of Honoring Ourselves with Philip Folsom (Ep. 14)
#14
12/29/2022

Improving ourselves can be difficult because sometimes we don't find the motivation to change, or we don't see the importance of it. 

However, making small changes in our daily lives can benefit us and those around us for a lifetime. 

In this episode, Brett Henderson chats with Philip Folsom, president and CEO of Wolf Tribe, about the importance of building our lives for the better and how the concept of honor relates to this. 

Philip discusses: 

● The concepts of tribe and honor and how someone can get their honor back 

● His...


Capital Raising and Entrepreneurial Experiences with Sam (Samuel) Medina (Ep. 13)
#13
12/22/2022

When starting a business, you must consider several factors. 

It is essential to have the right employees, equipment, and systems in place and raise enough capital. 

In this episode, Sam (Samuel) Medina, CEO and founder of Samerica Consulting Group, joins your host Brett Henderson to share his experiences as a nurse in the Navy and how he became an entrepreneur. He also talks about the process of raising capital for his consulting company.

Sam discusses: 

● How valuable it’s to network on platforms like LinkedIn 

● His journey as a licensed v...


The Journey of a Software Entrepreneur with Andrew Deck (Ep. 12)
#12
12/15/2022

Each entrepreneur has a story to tell that can guide or motivate others who want to start businesses.

In this episode, Brett Henderson is joined by Andrew Deck, Co-Founder and CEO of Covax Data, to talk about his beginnings in the financial industry and what inspired him to start his own software company. Andrew also explains the correct mindset to meet our goals.


Andrew discusses:
● What were his intentions for joining the Navy
● How he got into the investment world in Blackstone and his journey working with hedge
funds
● The reason...


How To Get More Prospects With Digital Marketing with Paul Mackiewicz (Ep. 11)
#11
12/08/2022

Sometimes our efforts in entrepreneurship go unrewarded, which can be challenging.

That's why taking the proper steps to get prospects' attention will increase our chances of success.

In this episode, Brett Henderson sits down with Paul Mackiewicz, founder, and CEO of #Smart Marketing, to chat about his experience as a veteran entrepreneur and the challenges he faced before opening his digital marketing company. Additionally, Paul explains how our values can help us attract more customers.

Paul discusses:
● A little bit about his family and his background in the military
● How his firs...


Mindset and Mentorship with Blair Dell (Ep. 10)
#10
11/22/2022

The process of reinventing ourselves can be complicated. Hence, it's essential to learn from other experiences to do better. In this episode of The Veteran Entrepreneur Masterclass, Brett Henderson sits down with Blair Dell to discuss his experiences as an entrepreneur and veteran. Listen in to the conversation as he shares the mindset people need to inspire and mentor others.

Blair discusses:

● His background in the military and as a Special Operations Medic

● His transition from working in teams during combat to the medical field

● The surprising statistic that led him to rei...


Getting Through Burnout with Dr. Denise Kruszewski (Part 2) (Ep. 9)
#8
11/08/2022

Our day-to-day routines can be hectic. This could be due to our jobs, businesses, families, or any combination.

And we tend to forget that we are also humans and should focus on ourselves to avoid collapsing.

In this episode, Brett Henderson continues the conversation with Dr. Denise Kruszewski, Ph.D., ABPP, to talk about how to combat burnout and build resilience in tough times.

Dr. Kruszewski discusses:

Her own experience going through burnout from a professional and personal experience and why it’s so hard to be aware of our own emotions Th...


The Transition Of Leadership From The Marine Corps To Corporate America With Colonel Patrick “Paddy” Gough (Ep.8)
#7
10/18/2022

We all know that good leadership is essential, but it’s not always clear how to become a great leader. 

In this episode, Brett Henderson speaks with Patrick “Paddy” Gough about retiring from the Marine Corps as a colonel with 30 years of active duty service and assuming a position as the Executive Director of Human Resources and Organizational Development. Together they discuss the transition from the Marine Corps to the civilian sector and how authentic leadership can be achieved.

Patrick discusses:

His decision to leave the Marine Corps The support he received from hi...


A Conversation on Real Estate and Mindset with Jesse James Johnston (Ep. 7)
#6
10/04/2022

When you decide to take that huge step to buy or sell a home, you want advice from someone who has gone the extra mile and knows the business.

Especially in times of high-interest rates and affordability issues

In this episode, Brett Henderson is joined by Jesse James Johnston to discuss the current real estate market and the importance of having the right mindset when it comes to achieving our goals.

Jesse discusses:

His experiences from being enlisted in the Marines Why he decided to leave the service after eight years in...


Transitioning to a Better Mental State with Dr. Denise Kruszewski (Ep. 6)
#5
09/20/2022

Many veterans and entrepreneurs have lived experiences that affect them every day and wanting to eliminate these negative thoughts can be challenging.

That’s why it’s crucial to help them seek specialized help to get ahead and focus on what really matters.

In this episode, Brett Henderson chats with Denise Kruszewski, Ph.D., ABPP, to discuss what she does through The Center for Stress, Recovery, and Resilience to help veterans and business owners transition to better mental health and have a positive response to life challenges.

Dr. Kruszewski discusses:

A background of w...