Amplify with Purpose: Business & Life Unlocked

Overcoming Challenges: Transforming Obstacles into Opportunities

Summary: In this powerful episode of Amplify with Purpose, host Odette de Beer sits down with Dr. Janine Do Cabo to explore the theme of overcoming challenges. Life and business often present obstacles that can feel insurmountable, but in these moments, we truly discover our strengths and build resilience. Through personal stories and practical advice, Odette and Dr. Janine discuss navigating life's hurdles, the importance of a support system, and the mindset shifts necessary for transforming challenges into growth opportunities.

Timestamps:

00:00 - Introduction Odette de Beer introduces...

Feeling tired, stretched, or stuck in “why is nothing happening?” mode? Then this episode is for you.

This week on Off Topic but On Point, we unpack the power of rest, not as something you do after the hustle, but as a strategic, spiritual weapon. I (Odette) share what God has been speaking to me lately, especially around Isaiah 45 and the invitation to trust even when it feels like nothing is shifting.

Dr. Janine drops wisdom on the five types of rest and how to plan rest like a business expense. Ps Christo brings it home...

In this powerful episode of Amplify with Purpose, Odette de Beer explores how true leadership and business success are built — not through striving, but through identity.

Drawing from scripture, the image of God’s table, and the journey of Abraham, Odette unpacks how our identity shapes how we lead, build, and influence. You’ll discover why leadership grounded in identity is sustainable, life-giving, and deeply impactful.

Odette also shares her T.A.B.L.E. framework — a practical guide to help you align your leadership with who you were created to be.

If you’re a...

What if your biggest breakthrough isn’t behind more strategy—but behind more truth?

In this powerful and personal episode of Off Topic but On Point, Odette de Beer is joined by Dr Janine Do Cabo and Pastor Christo Pretorius to unpack one of the most foundational questions we can ever ask: Who am I, really?

They dive into:

Effective leadership tips insights from Christo the 'Expander'

Welcome back to Amplify With Purpose, where we delve into purposeful living and leadership. Today's special guest is Christo, also known as 'The Expander,' who shares his insights on effective leadership. They discuss essential qualities such as caring, connecting, communicating, complimenting, and reflecting on valuable life experiences. The conversation underlines the importance of self-awareness, feedback, and practical tips for developing a unique leadership style. Christo also shares personal stories and the influences that shaped his leadership journey, highlighting the role of authenticity and reflection in growing as a...

In this raw and powerful episode of Off Topic But On Point, Odette de Beer sits down with Dr. Janine Do Cabo and Pastor Christo Pretorius to unpack the unglamorous side of obedience, leadership, and purpose-driven work.

This isn’t a highlight reel—it’s the conversation most leaders avoid. Together, they dive into the emotional cost of conviction, why influence without depth feels empty, and how to keep showing up when no one’s clapping. If you've ever wondered whether you're behind, off track, or just tired of waiting for the "breakthrough moment"—this one’s for you.

This week on Off Topic but On Point, we’re digging into the tension between staying grounded and staying open. Odette de Beer is joined by Dr. Janine Do Cabo and Pastor Christo Pretorius for a real, unscripted conversation about what it looks like to lead with conviction—and still hold things loosely.

We explore childhood lessons, business decisions, shifting beliefs, and the moments that challenge our mindset. From the truth behind “the rich rent” to parenting in today’s world, this one is full of honesty, humour, and hope.

If you're in a season of questio...

Work-Life Integration: Strategies for Balancing Your Personal and Professional Dreams with Dr. Janine Do Cabo In this episode of Amplify with Purpose, host Odette de Beer talks with Dr. Janine Do Cabo about mastering work-life integration. They discuss transitioning beyond the traditional notion of work-life balance to create a harmonious blend of professional success and personal fulfilment.

Timestamps:

00:00 Introduction to Amplify with Purpose

00:50 Welcoming Dr. Janine Do Cabo

01:27 The Concept of Work-Life Integration

05:46 Practical Strategies for Integration

11:15 Challenges and Real-Life Examples

17:08 Encouraging Integration in Professional...

What happens when your mic fails during a powerful interview? You turn it into something even more personal. In this solo episode of Amplify with Purpose, Odette de Beer revisits the questions originally posed by Dr. Janine Do Cabo—pulling back the curtain on the real stories, raw moments, and lived truths behind her most shared quotes from From Heart to Bottom Line.

From building trust in business to staying soft when breakthrough feels hard, Odette shares personal reflections and CX insights for founders, leaders, and service-based entrepreneurs. You’ll hear why silence is a deal breaker, what...

How do you keep your heart soft when breakthrough feels hard?

In this deeply personal and powerful episode, Dr. Janine Do Cabo flips the mic and sits down with Odette de Beer, Founder of Amplify Business Coaching and author of From Heart to Bottom Line. Together, they unpack the stories behind Odette’s most shared quotes—raw insights that shape her work in strategy, CX, and values-led leadership.

From why being “hard to reach” erodes trust, to the real reason clients slip away without warning, this episode is packed with straight-talking wisdom, business truths, and full-cir...

In this episode of Amplify With Purpose, we chat with Jillian Ross Willoughby, a graphic designer turned entrepreneur, educator, and leader. Jillian takes us through her early career, the key lessons she learned as a junior designer, and how she transitioned into leadership roles. We also dive into her passion for lifelong learning, her experience starting and running her own business, and her journey to Australia.

Tune in to hearGeline's unique approach to balancing creativity and management and her reflections on living with purpose.

🔑 Timestamps:

00:00 - Introduction to Amplify With Purpose

00:31 - M...

Stuck, spinning your wheels, and wondering why nothing’s clicking—despite doing all the right things?

In this episode of Off Topic but On Point, Odette de Beer sits down with Dr Janine Do Cabo and Ps Christo Pretorius to unpack the real reasons high-capacity people get stuck in life, leadership, and business.

This conversation is raw, real, and refreshingly practical.

🎙️ You’ll learn:

The Real Deal: Felicia Baxter Shares No-Fluff Social Media Engagement Strategies

In this episode of Amplify with Purpose, host Odette de Beer speaks with Felicia Baxter, creator of 'Hot Mom Tips You Didn't Ask For' and digital strategist for Learn Social Media, a branch of the JDC Exec Group. They delve into Felicia's journey, social media engagement strategies, and practical tips for businesses to enhance their online presence.

Time Stamps:

00:00 Introduction to Amplify with Purpose

00:34 Meet Felicia Baxter: Digital Strategist and Content Creator

01:23 Unlocking Social Media Engagement...

In this powerful episode of Off Topic but On Point, Odette de Beer, Dr. Janine Do Cabo, and Pastor Christo Pretorius dive into what it really means to start over—personally, professionally, and spiritually.

From corporate ladders to calling, moving countries to rebuilding identities, this conversation is raw, unfiltered, and deeply relatable.

We explore:

Culture Eats Strategy for Breakfast - Discover How to Empower Your Team

Join us in this insightful episode of 'Amplify with Purpose' as we dive deep into the art of empowering teams with our special guest, Pastor Nicky van der Westhuizen the 3rd. As the Chief Operating Officer of NBCFC, a near-mega church in Boxburg, South Africa, Pastor Nicky brings a wealth of experience in transformative leadership and culture building. In this discussion, we uncover the pivotal roles empathy, trust, and strategy play in fostering a thriving team environment. Pastor Nicky shares his journey from youth leader...

In this episode of Amplify With Purpose, host Odette de Beer and guest Dr. Yaneen Bukabu dive into the necessity of embracing change in today’s evolving business environment. Learn to identify when your business needs to adapt, the difference between proactive and reactive change, and how technology plays a vital role in staying competitive.

Timestamps:

00:00 - Introduction to Amplify With Purpose

00:39 - Welcoming Dr. Janine Do Cabo

01:06 - The Importance of Embracing Change

03:15 - Signs Your Business Needs to Adapt

06:09 - Proactive vs. Reactive Change

...

The Power of Growth and Leadership: Unpacking Personal and Business Success

In the episode of 'Off Topic, but on point,' Odette de Beer, together with her guests Pastor Christo Pretorius and Dr. Janine Do Cabo, delve into the theme of growth and its various analogies. The discussion explores organic versus intentional growth, the importance of being rooted in purpose, and the impact of one's actions on others. Key takeaways center on business strategies, leadership qualities, and the significance of continuous improvement in personal and professional realms. Real-life analogies and stories, such as the stages of tree...

Amplify with Purpose: Customer Satisfaction is no longer enough!

Watch the YouTube video here.

Follow Odette on Social Media:

Instagram, Facebook, Linkedin, Substack, website

Mastering Customer Experience: Turn Clients Into Lifelong Fans with Odette de Beer

In this episode of Amplify With Purpose, host Odette de Beer shares her insightful conversation with Chanelle Le Roux about creating unforgettable client experiences. They explore the true meaning of client experience, common pitfalls businesses fall into, and practical strategies to ensure customer loyalty.

Odette emphasizes the importance of clarity, accountability, and consistency in enhancing client interactions. Drawing from her extensive experience, Odette highlights how standardized processes, effective feedback mechanisms, and a heartfelt approach can drastically improve both customer and employee satisfaction.

Collaboration Over Competition: A Holistic Approach to Business Success

In this episode of Amplify With Purpose, host Odette Beer and guests Dr. J and Pastor C discuss the integration of business, faith, and life. They emphasize the importance of 'co-opetition'—collaboration over competition—as a strategy for achieving greater success in business. Dr. J introduces the concept of digital marketing specialization, while Pastor C highlights the significance of building harmonious relationships within organizations.

Join them as they discuss navigating resistance, identifying personal strengths, and building community. The episode aims to inspire listeners to embrace collaboration, unde...

Streamlining Digital Growth with Automation

In this episode of Amplify with Purpose, host Odette de Beer welcomes Lyndall Ashby, a former business banker and founder of VisiVal, to discuss the essential role of automation for service-based businesses. They discuss strategies for maintaining a high-touch experience through automation, the importance of data segmentation, and how to balance efficiency with personal touch. You’ll learn practical tips on implementing automation in email marketing, nurturing customer relationships, and enhancing overall business operations.

Meet the Dream Team Behind Our BIGGEST Evolution Yet! | Off Topic On Point

In this episode of Off Topic On Point, hosts Odette de Beer, Dr. Janine Do Cabo, and Christo Pretorius dive into the evolution of their podcast, transitioning from Business with Altitude to a more holistic and authentic space. The trio shares their personal journeys, explores the power of community, and discusses how authenticity drives success in both life and business.

🎉 We’re Changing the Name of the Podcast! We need YOUR input! Vote for your favorite podcast name below and help us shape...

In this episode of Amplify With Purpose, we dive deep into the world of strategic branding with our special guest, Lyndall. Lyndall, a former business banker and now the founder of VisiBell, shares her journey from the banking sector to starting her own marketing and web design agency. We'll explore the critical role of strategic branding in creating a seamless customer experience, transcending beyond just logos and visuals. Lyndall unveils how aligning your brand strategy with your core values and customer emotions can skyrocket your business success. Join us to uncover practical tips on how to evaluate and refine...

We've all heard "Do what you love, and the money will follow." Sounds inspiring, right? But it's only half the truth.

Passion fuels your energy, but without purpose, it leads to burnout, frustration, and—let’s be real—empty bank accounts. Purpose gives direction, but without passion, it feels hollow. The real secret? Aligning both. When passion and purpose work together, profit becomes a natural byproduct—not something you have to chase.

In this episode of Amplify with Purpose, we’re unpacking the formula: Passion + Purpose = Profit and, more importantly, how you can make it work for y...

Handling Negative Customer Feedback Like a Pro

Join Odette de Beer as she discusses how to scale your small business by effectively handling negative customer feedback.

Learn a three-step method to manage and transform complaints into opportunities for growth, ensuring unforgettable customer experiences. Remember, feedback is a pathway to improvement.

Subscribe for more insights and tips!

00:00 Introduction to Handling Negative Feedback

00:48 The Importance of Not Taking It Personally

01:31 Acknowledging and Empathizing with Customers

02:26 Taking Action and Offering Solutions

02:53 Follow-Up and Building Trust

How to create unforgettable customer experiences

Unlocking the Power of Customer Experience for Small Business Growth

Join Odette de Beer as she dives into the often-overlooked but crucial element of business success: Customer Experience (CX).

With startling statistics that reveal a massive gap between businesses' perception of their CX and customers' actual experiences, Odette highlights why prioritizing CX can be a game-changer.

Learn how enhancing customer experiences can boost loyalty, increase revenue, and amplify word-of-mouth marketing. Odette also offers three practical steps to improve your customer experience today.

Tune...

Year in Review: 12 Lessons from 2024 - Amplify with Purpose

Join host Odette De Beer in this reflective episode of 'Amplify with Purpose' as she shares 12 invaluable lessons learned in 2024.

From revisiting failed projects to the importance of gratitude, leadership, and trusting the process, Odette dives deep into what has shaped her year and how these lessons can inspire and empower you in 2025.

Grab your coffee, note down key insights, and prepare to amplify your impact and live with purpose. Don't forget to share your reflections and spread the inspiration!

00:00 Introduction to...

In this episode, we’re tackling a game-changer for small businesses: Customer Experience Design. It’s not just about what you sell—it’s about how you make your customers feel. And trust us, that makes all the difference.

Here’s what we’ll cover:

Automation to Amplify Business Growth

In this episode of Amplify with Purpose, host Odette de Beer interviews Jackie van Baren, a specialist in automation technology, to explore how automation can streamline processes and improve customer experiences for small to medium-sized enterprises (SMEs). From balancing the human touch with automation to practical steps for implementing technology in your business, this episode provides actionable insights for business owners looking to scale efficiently.

00:00 Introduction

00:15 Meet Jackie van Baren

00:32 What is Automation?

01:24 Importance of Automation

01:30 Automating Customer Experience

03:59 Common...

The Magic of Automation: Simplifying Business Without Losing the Human Touch

In this episode of 'Amplify with Purpose,' host Odette de Beer welcomes tech and automation specialist Jackie Van Baren for an insightful discussion on the importance of automation in enhancing business processes and customer experience.

Jackie shares her expertise on how automation can save time, cut costs, and improve efficiency while maintaining a personal touch. Key topics include common pitfalls in automation, balancing costs, and practical advice for small to medium-sized businesses. Join us as we explore the transformative power of automation in...

Building Community for Women in Business | SustainHer network with Odette de Beer and Caitlin Smith

Join Odette de Beer, founder of SustainHer, and Caitlin Smith of Bradbury Advisory as they discuss the importance of community building in the Adelaide Hills. They cover topics such as the value of networking versus referral networks, the unique challenges female entrepreneurs face, and the benefits of local business support and work-life balance. Caitlin shares her experiences presenting at SustainHer events, including insights on tax and accounting for business owners. They also highlight upcoming events like a talk on Seasonal Affective Disorder...

The Power of Adaptability in Business In this episode of Amplify with Purpose, Dr. Janine joins host Odette de Beer to discuss the critical importance of adaptability in today's fast-paced business environment. Learn practical tips on embracing change, leveraging technology, and fostering innovative organisational cultures. Guest Dr. Janine highlights the role of strong management systems, customer feedback, and future trends like Industry 4.0 in maintaining a competitive edge.

00:00 Introduction to Today's Topic

01:06 Why Adaptability is Crucial

03:11 Warning Signs for Businesses

09:22 Lessons from Leading Companies

13:29 Balancing Stability and Adaptability

15:13...

Welcome to another enlightening episode of "Amplify with Purpose," the podcast where we explore what it takes to live well and lead with purpose. In today's episode, we're diving deep into "How Aligning Purpose with Profit Changes Everything."

As a dedicated business planning and strategy consultant and small business coach, I bring you insights from my strategic planning workshops that have helped countless businesses transform their operations and impact. We'll discuss the game-changing power of integrating your core purpose into your business strategy and how this alignment can propel your company to new heights.

Discover...

Welcome back to Amplify with Purpose, where we explore the essentials of living well through leadership and personal development. In this episode, we’re joined by the insightful Christo Petorius, the expander, as we delve into the art of effective communication in various settings—be it in the workplace, at home, or in social interactions.

We unpack the crucial difference between communication and interpersonal skills, highlighting how one conveys ideas (the "what") while the other focuses on the effectiveness of delivery (the "how"). Christo shares practical techniques to enhance your communication abilities, including:

Discover Innovative and Cost-Effective Marketing Strategies for Small Businesses

In this episode of 'Amplify with Purpose', host Odette de Beer engages with Dr. Janine Do Cabo to delve into innovative and cost-effective marketing strategies for small businesses. They discuss various aspects of business growth, from leveraging social media platforms to email marketing and the importance of local and traditional marketing.

Tune in to gain actionable insights that can help elevate your business.

00:00 Introduction

00:18 Meet Dr. Janine Do Cabo

01:14 Discussion on Cost-Effective Marketing Strategies

01:43 Using Social Media Effectively<...

Amplify Success | How Personal Development Fuels Business Success with Christo Pretorius

Join us in this enlightening episode of 'Amplify with Purpose' where we explore the indispensable role of personal development in driving business success. Our insightful dialogue with Christo Pretorius, a luminary in business and personal advancement, unveils how his journey revolved around self-awareness, resilience and perpetual learning – all crucial keys to attaining professional triumph and personal satisfaction. This episode is a testament to the significant influence of a growth mindset in enriching personal lives and enriching business cultures. Dive deep into our compelling conversation on creating ac...

Join Odette de Beer as she explores the transformative power of customer experience in this exclusive podcast. Dive deep into the principles of the advocacy engine and learn actionable strategies to create unforgettable customer experiences. Elevate your business strategies and become a leader in delivering exceptional customer experiences that go beyond mere transactions. Subscribe now and embark on a journey to revolutionise your brand with the power of customer experience.

Timestamps

00:00 Introduction to Unforgettable Customer Experiences

00:43 Unveiling the Advocacy Engine: A Game-Changer for SMEs

01:00 The Pillars of the Advocacy Engine: Clarity...

Building a Formidable Mindset for Personal and Professional Growth | Delve into developing a mindset

In this engaging episode of the Amplify with Purpose podcast, host Odette de Beer and her regular guest, Christo Pretorius, the Expansioner, dive deep into the intricacies of building a formidable mindset for both personal and professional growth. As professional consultants, they provide their personal definitions of a resilient mindset and share practical strategies to nurture and develop it. They discuss the importance of self-integrity, implementing strategies to tackle tasks you don't want to do, and leaning into discomfort and challenge to foster...

In this episode of "Amplify with Purpose," we talk about intentional branding with Dr. Janine Do Cabo. We discuss how intentional branding integrates with business strategy and customer experience. Dr. Janine shares tips on creating a brand identity that resonates with customers and employees, emphasising clarity, consistency, and strategic planning. Tune in to elevate your brand and set your business on a path to success.

Timestamp:

In this enlightening episode of "Amplify with Purpose," join Odette de Beer as she explores the transformative journey of Hills and Country Pediatric Dentistry with its co-founders, Dr. Gabrielle Smart and Molly Patterson. Delve into their unique approach to creating a child-friendly, anxiety-free dental experience that prioritises empathy, transparency, and a culture of care. Learn how these principles shape a successful dental practice and offer valuable insights for any business aiming to enhance customer experience and foster long-term loyalty. Whether you're a parent seeking the best for your child, a dentist looking to inspire change, or a business owner...