$37 billion. That's how much gets wasted annually on marketing budgets because of poor attribution and misunderstanding of what actually drives results. Companies' credit campaigns that didn't work. They kill initiatives that were actually succeeding. They double down on coincidences while ignoring what's actually driving outcomes.

Three executives lost their jobs this month for making the same mistake. They presented data showing success after their initiatives were launched. Boards approved promotions. Then someone asked the one question nobody thought to ask: “Could something else explain this?” The sales spike coincided with a competitor going bank...

You see a headline: “Study Shows Coffee Drinkers Live Longer.” You share it in 3 seconds flat. But here's what just happened—you confused correlation with causation, inductive observation with deductive proof, and you just became a vector for misinformation. Right now, millions of people are doing the exact same thing, spreading beliefs they think are facts, making decisions based on patterns that don't exist, all while feeling absolutely certain they're thinking clearly.

We live in a world drowning in information—but starving for truth. Every day, you're presented with hundreds of claims, arguments, and patterns. Some are...

The Crisis We're Not Talking About

We're living through the greatest thinking crisis in human history—and most people don't even realize it's happening.

Right now, AI generates your answers before you've finished asking the question. Search engines remember everything so you don't have to. Algorithms curate your reality, telling you what to think before you've had the chance to think for yourself. We've built the most sophisticated cognitive tools humanity has ever known, and in doing so, we've systematically dismantled our ability to use our own minds.

A recent MIT study fo...

Most innovation leaders are performing someone else's version of innovation thinking.

I've spent decades in this field. Worked with Fortune 100 companies. And here's what I see happening everywhere.

Brilliant leaders following external frameworks. Copying methodologies from people they admire. Shifting their approach based on whatever's trendy.

But they never develop their own innovation thinking skills.

Today, I'd like to share a simple practice that has transformed my life. And I'll show you exactly how I do it.

The Problem

Here's what I see in corporate America.<...

Michael Dell and his investors spent twenty-five billion dollars to buy back Dell Technologies. But they weren't really buying a company. They were buying freedom from quarterly earnings pressure.

I'm Phil McKinney, former CTO of Hewlett-Packard, and I witnessed how this pressure shaped decisions for years. Today, we are exploring why the WSJ's recent defense of quarterly reporting misses what actually happens inside corporate boardrooms.

The Reality of Quarterly Pressure

I want to show you what quarterly reporting actually looks like from the inside.

Let m...

What if I told you that the people who disagree with you are actually your secret weapon for better thinking? 

Just last month, my wife and I had a heated argument about studio changes I wanted to make here on the ranch. Her immediate reaction was about cost. Mine was about productivity and creativity. We were talking past each other completely. But when I applied what I'm about to teach you, we discovered we were both right—and found a solution that addressed both concerns without compromising either. What started as an argument became a ses...

In 2005, I had a ten-minute conversation at San Jose Airport that generated billions in revenue for HP. But here's what's fascinating: three other HP executives heard the exact same conversation and saw nothing special about it.

If you read Monday's Studio Notes, you know this story from the emotional side—what it felt like to have that breakthrough moment, the internal resistance I faced, the personal transformation that followed. Today I'm delivering on my promise to give you the complete tactical methodology behind that insight.

I'm going to show you the systematic framework I ca...

In October 1903, The New York Times published an editorial mocking the idea of human flight, stating that a successful flying machine might take “from one to ten million years” to develop through the efforts of mathematicians and engineers. 

Eight weeks later, on December 17, 1903, the Wright brothers achieved the first powered, controlled flight over the beaches of Kitty Hawk, North Carolina, proving the skeptics wrong.

The smartest people in the world got this catastrophically wrong. What does that tell us about impossibility itself?

Every industry has billion-dollar opportunities hiding behind a single word...

Your best innovation ideas aren't losing to bad ideas – they're losing to exhaustion.

I know that sounds counterintuitive. After 30 years of making billion-dollar innovation decisions at HP and CableLabs, I thought I understood why good ideas failed. Market timing. Technical challenges. Resource constraints.

Sometimes that was the case … but most of the time, I was wrong.

We've created an innovation economy that's too innovative to innovate. And if you're wondering why your breakthrough ideas keep getting ignored, dismissed, or tabled “for later review,” this video will show you the real reason.

I'm go...

A software engineer grabbed a random word from a dictionary – “beehive” – and within hours designed an algorithm that saved his company millions. While his colleagues were working harder, he was thinking differently.

This breakthrough didn't come from luck. It came from lateral thinking – a systematic approach to finding solutions hiding in plain sight.

I'm Phil McKinney and welcome to my Innovation Studio. In this episode, we will cover the lateral thinking framework. Not theory – a practical, step-by-step system you can use immediately. You'll try your first technique in the next five minutes. By the end of this...

A software engineer grabbed a random word from a dictionary – “beehive” – and within hours designed an algorithm that saved his company millions. While his colleagues were working harder, he was thinking differently.

This breakthrough didn't come from luck. It came from lateral thinking – a systematic approach to finding solutions hiding in plain sight.

I'm Phil McKinney and welcome to my Innovation Studio. In this episode, we will cover the lateral thinking framework. Not theory – a practical, step-by-step system you can use immediately. You'll try your first technique in the next five minutes. By...

The most popular piece of innovation advice in Silicon Valley is wrong—and it's killing great ideas before they have a chance to succeed.

I can prove it with a story about a glass of water that sat perfectly still while a car bounced beneath it.

My name is Phil McKinney. I spent decades as HP's CTO making billion-dollar innovation decisions, and I learned the hard way that following “fail fast” advice cost us billions and robbed the world of breakthrough technologies.

Today, I'm going to share five specific signs that indica...

Innovation partnerships can create breakthrough markets—or hand them to competitors through terrible decisions. I know because I lived through both outcomes.

Bill Geiser from Fossil and I had it exactly right. We built the MetaWatch—a smartwatch with week-long battery life, Bluetooth connectivity, and every feature that would later make the Apple Watch successful. We had HP's massive retail reach, Fossil's manufacturing scale, and the technical vision to create an entirely new market.

But our organizations couldn't execute on what we knew was right. Leadership chaos at HP and innovation paralysis at Foss...

You know that moment when you walk into a meeting and immediately sense the mood in the room? Or when a proposal looks perfect on paper, but something feels off? That's your intuition working—and it's more sophisticated than most people realize.

Every leader has experienced this: sensing which team member to approach with a sensitive request before you've consciously analyzed the personalities involved. Knowing a client is about to object even when they haven't voiced concerns. Feeling that a project timeline is unrealistic before you've done the detailed math.

That instinctive awareness is...

The $25 Million Perfect Presentation

Picture this: You're in a conference room with 23 executives, everyone has perfect PowerPoint presentations, engineering milestones are ahead of schedule, and you're about to sign off on a $25 million bet that feels like a sure thing.

That was the scene at HP when we were developing the Envy 133—the world's first 100% carbon fiber laptop. Everything looked perfect: engineering was ahead of schedule, we projected a $2 billion market opportunity, and the presentations were flawless.

Six weeks after launch, Apple shifted the entire thin-and-light laptop market, and our “sure thin...

Every breakthrough innovation starts the same way: everyone thinks it's a terrible idea. Twitter was dismissed as “breakfast updates.” Google looked “too simple.” Facebook seemed limited to “just college kids.”

Yet these “stupid ideas” became some of the biggest winners in tech history. After 30 years making innovation decisions at Fortune 100 companies, I've identified why smart people consistently miss breakthrough opportunities—and how to spot them before everyone else does.

Why Smart People Miss Breakthrough Ideas

The problem isn't intelligence or experience. It's that we ask the wrong questions when evaluating new inn...

In 2011, HP killed a $1.2 billion innovation in just 49 days. I was the Chief Technology Officer who recommended buying it. What happened next reveals why smart people consistently destroy breakthrough technology—and the systematic framework you need to avoid making the same mistake.

HP had just spent $1.2 billion acquiring Palm to get WebOS—one of the most advanced mobile operating systems ever created. It had true multitasking when iOS and Android couldn't handle it, an elegant interface design, and breakthrough platform technology. I led the technical due diligence and recommended the acquisition because I believed we were...

University of Washington researchers discovered something that should concern every parent: children who use AI to create can no longer create without it. And here's the concerning part: most parents have absolutely no idea it's happening.

If you've been following our series on Creative Thinking in the AI Age, you know I've been tracking how artificial intelligence is rewiring human creativity. We've explored the 30% decline in creative thinking among adults, the science of neuroplasticity, and practical exercises to rebuild our creative capabilities.

But today's episode is different. Today, we're talking about your child's...

The most innovative creators don't use AI as a replacement – they use it as a strategic partner in a carefully choreographed dance of human and machine intelligence.

Welcome to Part 4 of our series, Creative Thinking in the AI Age – on strengthening your uniquely human creativity while using AI as a partner, not a replacement.

In Part 1, we explored the alarming decline in creative thinking as we've grown dependent on AI. In Part 2, we discovered how neuroplasticity allows us to rebuild and enhance our creative capabilities. And in Part 3, I gave you a pr...

Humans who committed to four thinking exercises for 10 minutes daily generated 43% more original solutions than the most advanced AI systems.

Welcome to Part 3 of our series, Creative Thinking in the AI Age – on strengthening your uniquely human creativity while using AI as a partner, not a replacement.

In Part 1, we explored the concerning 30% decline in creative thinking as our use of AI tools has increased. In Part 2, we discovered how neuroplasticity – your brain's lifelong ability to reorganize itself – offers us a pathway to not just recover but enhance our creative abilities.

...

Harvard neuroscientists confirm: creative thinking uses neural pathways that AI can't replicate – and never will.

Hello, I'm Phil McKinney, and welcome to my innovation studio.

Welcome to Part 2 of our series, Creative Thinking in the AI Age – on strengthening your uniquely human creativity while using AI as a partner, not a replacement.

In Part 1, we explored the alarming decline in creative thinking as we've grown dependent on AI. We saw how our ability to solve complex problems without algorithmic assistance has dropped by 30% in just five years, and how this...

Our ability to solve complex problems without AI has plummeted 30% in just five years.

That's not just a statistic – it's the sound of your brain cells surrendering.

We are announcing a new series we are calling –  Creative Thinking in the AI Age – on strengthening your uniquely human creativity while using AI as a partner, not a replacement.

Today, we will explore how AI dependency is creating a pandemic of reduced creative thinking and why this matters m...

In 2007, two designers struggling to pay rent in San Francisco had a seemingly simple thought: “What if people could rent out their spare rooms to travelers?” This question—posed by Brian Chesky and Joe Gebbia—sparked what would become Airbnb, a company now valued at over $100 billion that has fundamentally reshaped how millions of people travel.

The power of their question wasn't just in identifying a market gap. It challenged fundamental assumptions about hospitality, property use, and trust between strangers. It wasn't just incremental—it was transformative.

And here lies the innovation...

While most people scramble to adapt when the unexpected happens, a select few are already three steps ahead. They saw the change coming, prepared for it, and positioned themselves to benefit. Their secret weapon? Strategic thinking.

By the end of this episode, you'll master 6 powerful strategic thinking skills and 5 practical exercises that will transform your decision-making abilities. You'll develop the same mental toolkit used by visionary leaders and innovative thinkers. And you'll discover exactly how to apply these skills to your own challenges, spotting opportunities others miss and avoiding the pitfalls that trap even the...

Your phone pings. A bold headline lights up your screen. A friend shares a “must-see” video. But how do you know what's real? In today's hyperconnected world, critical thinking skills are no longer optional. They're essential tools for digital literacy—your ability to find, verify, and act on information online. Without them, you risk falling into traps laid by misinformation, viral hoaxes, and algorithm-driven manipulation. But with the right mindset and techniques, you can take back control of your digital experience.

What is Digital Literacy?

Digital literacy stands as one of the mo...

In a world obsessed with digital tools and AI-generated solutions, it's easy to forget the original engines of creative transformation—our hands, our senses, and the objects we manipulate. Sure, artificial intelligence can analyze patterns faster than we can blink. But if you're searching for that breakthrough moment that flips a challenge on its head, you're better off reaching for physical thinking tools. These tactile instruments engage your mind in ways algorithms can't, triggering insight through perception rather than prediction.

The real secret? These thinking tools aren't new. They're rooted in centuries-old traditions that redefined ho...

What made Microsoft possible? Binary code, four kilobytes of memory, and 10,000 hours of deliberate practice. But what truly set Bill Gates apart was a distinct system for solving problems—a mental algorithm that turned complexity into clarity and chaos into systems.

The real genius of Bill Gates isn't just the software he wrote or the companies he built. It's how he thinks.

Today, Gates' thinking framework continues to impact global health, education, and innovation through the Gates Foundation. And the best part? You don't need to be a billionaire or a coder to us...

When you think of game-changing innovation, one name stands above the rest—Steve Jobs. His ability to reimagine entire industries didn’t come from technical know-how alone; his way of thinking truly set him apart. Steve Jobs approached problem-solving and creativity in a way that merged art with technology, bringing human experience to the forefront. Let’s dive into six strategies that defined his success and see how you can apply them to create your billion-dollar ideas.

1. Start with Human Experience, Not Technology

When Steve Jobs conceptualized the iPod, he didn’t start with sto...

Have you ever wondered what it takes to build something that lasts? Not just a fleeting success, but a platform that grows, evolves, and continues to impact people decades later? The answer isn't high-end production equipment or a flawless business plan. It starts with a simple idea: pay it forward.

That philosophy is the foundation of Killer Innovations, the longest-running innovation show in podcasting history. Since its launch in March 2005, the show has shaped conversations about creativity, leadership, and disruptive ideas, guiding listeners through the ever-changing innovation landscape. But its journey began in the unlikeliest...

On a stormy night in the 1880s, two men were working relentlessly to shape the future of electricity. In Menlo Park, Thomas Edison meticulously tested another filament variation for his electric light, documenting every failure in his growing logbook. Across New York, Nikola Tesla paced frantically, visualizing complete rotating magnetic fields in his mind, spotting design flaws before touching a single tool. One man built success through relentless iteration, the other through pristine mental simulation. Their methods were drastically different, yet both revolutionized the world.

Their rivalry wasn't just about technological advancements but a battle...

In 1878, gas lamp manufacturers celebrated their dominance, believing their industry was untouchable. But in a small workshop in Menlo Park, Thomas Edison made a bold declaration: he would create an electric light so revolutionary that it would make gas lamps obsolete. The press mocked him. Experts dismissed him. Even some of his colleagues doubted him. But 18 months later, Edison unveiled the first practical incandescent light bulb, forever changing the world.

What set Edison apart wasn't just his inventive capacity but his systematic problem—solving approach. His famous quote, “Genius is one percent inspiration and ninety-nine perc...

Picture this: A man stands in a dusty Colorado laboratory, surrounded by crackling electrical arcs illuminating the night sky. While others might flinch at the raw power, Nicola Tesla, sketching in his notebook, remains unfazed. He isn’t just observing—he’s envisioning the future of wireless energy, mentally simulating systems with perfect clarity before ever building a prototype. His thinking process wasn’t just innovative—it was revolutionary.

But what if you could think like Nicola Tesla? What if you could harness his ability to see solutions before others even recognize the problem? His mental app...

Ever wondered what it takes to build a space that sparks creativity and enables innovation? I've been on a journey transforming my studio from a simple podcast recording room into a full-fledged innovation workspace, and I'm excited to share the progress with you.

Five months ago, we embarked on a complete teardown and reconstruction. While we missed our January completion target, the transformation has been remarkable. We've installed hardwood flooring (goodbye, dust allergies!), added professional-grade tool organization with Husky cabinets, and installed a suspended lighting grid that would make theater technicians proud.

Ever wondered why simple decisions feel like defusing a bomb? In this week's episode, we unpack the 90-Second Rule – a game-changing approach to conquering decision paralysis that's transforming how top performers work.

Did you know you lose an average of 37 minutes overthinking each important decision? Multiply that by dozens of decisions per day, and you're wasting weeks of your life each year to mental paralysis. But what if you could make better decisions in just 90 seconds?

We dive deep into the neuroscience of decision-making, revealing why your brain treats choosing lunch like it's ch...

Google spends over $45 billion on R&D a year, yet its graveyard of failed innovations keeps growing – Google+, Glass, Stadia, and countless others. But here's the surprising truth: this pattern isn't unique to Google.

Even with unlimited resources and top talent, tech giants struggle to innovate alone. The era of solo innovation is dead.

Consider this: in 1985, breakthrough innovations required input from 2-3 organizations. Today, that number has exploded to 15-20 organizations for cutting-edge technologies. Tesla, often praised for vertical integration, relies on 300+ suppliers, multiple university partnerships, and data from millions of drivers.

...

Ever notice how you can spend hours scrolling through “inspiration” but end up feeling creatively drained? You're not alone. In this eye-opening episode, we dive into a counterintuitive truth about creativity that could transform how you generate ideas and solve problems.

What if I told you that the secret to unlocking your creativity isn't about consuming more content, but less? That by creating intentional gaps in your constant consumption of social media, articles, and “inspiration,” you could rediscover your authentic creative voice?

In this episode, I share my personal journey from being a compulsi...

It was a quiet moment in a Nokia conference room that would eventually cost $100 billion. An engineer stood nervously, holding a prototype of a full touchscreen phone. The response from management? “Interesting, but that's not how phones work.” This dismissal highlighted the absence of the groupthink factor—a unified vision that could have driven innovation. One year later, Apple launched the iPhone, and Nokia‘s dominance began to crumble.

Around the same time, in a Blockbuster boardroom, executives were dismissing Netflix as a “very small niche business,” turning down a $50 million acquisition offer. Today, Netflix is worth ove...

What if the biggest predictor of success in innovation wasn't what everyone thinks? Our research tracking 1,000+ innovation professionals revealed a shocking truth about who succeeds in this high-paying field – and it's not what you'd expect.

In this episode, we break down 15 innovation careers that are transforming industries, with salaries ranging from $70k to $400k+. But here's what makes this guide different: we're not just giving you job titles and salaries. We reveal the actual personalities that thrive in each role, alternative paths to break in without traditional credentials, and the unexpected traits that separate success fr...

Why do some innovators bounce back stronger from every setback? 

In this episode, we dive into the fascinating story of a product demo that literally burst into flames in front of a potential investor – and how that spectacular failure led to three groundbreaking patents.

The key? Something called the experimenter mindset. It's a powerful approach used by leading innovators that completely transforms how we view outcomes. Instead of seeing things as successes or failures, experimenters view every result as valuable data pointing toward their next breakthrough.

This episode breaks down the fiv...

In poker, strategies divide professionals and amateurs. A professional poker player participates in only 15% of hands, while amateurs engage far more recklessly. This principle applies to innovation as well. To stand out as a professional innovator, you must move beyond enthusiasm and adopt a disciplined, strategic approach to managing ideas and resources.

The Traits of a Professional Innovator

Professional innovators understand that success lies not in chasing every idea but in executing the right ones effectively. Here’s what sets them apart: