Brand-Forward Leadership

Your host, Gerry Foster, talks with the Founder, Executive Leadership Coach, and HR Strategist of Marilyn Rosa Consulting Solutions, Marilyn Rosa-Green. Marilyn discusses the industry's challenges, including high turnover, low productivity, and toxic workplace cultures. Marilyn shares her holistic approach and emphasizes leadership development, talent acquisition, and career growth. She highlights the importance of understanding psychological and emotional workplace dynamics and fostering accountability and collaboration. Marilyn's commitment to long-term client relationships and her unique integration of psychology into her consulting practice.

To learn more about Marilyn's work, click HERE and HERE.

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Your host, Gerry Foster, talks with the Founder of Katrina Purcell LLC, Katrina Purcell. Katrina Purcell is a consultant for nonprofits and small tech companies. Katrina shares her journey to self-employment, emphasizing her expertise in transforming chaotic environments into structured, efficient operations. She discusses symptoms of organizational chaos, the importance of understanding both technology and processes and her unique consulting approach. Highlighting a success story where she helped promote a nonprofit's director of operations to CEO, Katrina underscores the value of proactive change and effective leadership in achieving sustainable growth.

To learn more about Katrina's work, click...

Your host, Gerry Foster, talks with the Founder of Leap To Your Success, Jaclyn Strominger. Jaclyn emphasizes the importance of identifying what truly excites and motivates you. This is the first step towards turning your passion into a profitable venture. To discover your passion, engage in self-reflection by taking time to reflect on your interests, hobbies, and activities that make you feel fulfilled. Seek feedback from friends, family, and colleagues about what they think you are passionate about, as sometimes others can see what you cannot. Experiment with different activities and projects to see what resonates with you the...

Your host, Gerry Foster, talks with the CEO and Founder of Transdefy, Leenna Jayachaandran. Leenna's company, Transdefy, focuses on helping organizations mitigate challenges, upskill their teams, and stay aligned with evolving trends in the selling and buying landscape. With nearly 30 years of experience in sales, Leenna leverages her deep understanding of the science of selling to guide her clients toward success.

To learn more about Leenna's work, click HERE and HERE.

Think you'd be a great guest on the show? Apply HERE.

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Your host, Gerry Foster, talks with the Owner of Rock Solid Administration, Lindy Rock. Lindy's company, Rock Solid Administration, specializes in helping leaders organize, promote, and scale their brands through administrative services, technical support, and automation.

One of the standout features of Lindy's company is how they adopt a collaborative approach where team members share insights and solutions through Slack channels, ensuring that clients receive well-rounded support. The team includes experts in various fields, from administrative support to automation and technical setup, and they can provide the necessary support to match changing needs as businesses grow and...

Your host, Gerry Foster, talks with the Wellness Consultant, Natalia Schifini. Natalia’s diverse background in personal training, wellness coaching, hands-on healing, hypnotherapy, and neuro-linguistic programming (NLP) equips her with a unique skill set to address various aspects of health. Her holistic services are designed to help women increase performance and achieve their dreams by addressing the root causes of their challenges.

Holistic health is an approach that considers the whole person—body, mind, spirit, and emotions—in the quest for optimal health and wellness. According to Natalia, this approach is essential for achieving true well-being and perfor...

Your host, Gerry Foster, talks with the Bestselling Author, Speaker, and President of American GPR & Coring, Chelsea Husum. Chelsea is not your typical construction company owner. With a background in Spanish and broadcast journalism, her path to entrepreneurship was anything but conventional. After a stint in experiential marketing and a decade as a high school Spanish teacher, Chelsea found herself yearning for a change. Despite the challenges, including starting her business in March 2020, right at the onset of the global pandemic, Chelsea's resilience and adaptability shone through.

Chelsea's company specializes in core drilling and ground penetrating radar—a...

Your host, Gerry Foster, talks with the Intuitive Business Success Coach, Messaging Strategist, and CEO of The Xennial Traveler, Lori Konkler. Lori brings a wealth of knowledge and experience. The Xennial Traveler is not just any company; it's a coaching, consulting, and event company that specializes in working with female entrepreneurs, particularly those in service-centered businesses like coaching, consulting, event planning, and retreat leading. Lori's expertise is in helping these entrepreneurs harness their zone of genius through powerful messaging and branding, attracting the right clients, and boosting sales and marketing effectiveness.

To learn more about Lori's work...

Your host, Gerry Foster, talks with the Owner and CEO of Jetset World Travel, Lindsey Epperly. Jetset World Travel isn't your typical travel agency. They've taken the concept of luxury vacations and turned it into an art form, crafting four and five-star experiences that are as unique as their clients. Lindsey explains that their definition of luxury comes from the ratings of hotels, cruise lines, and tour companies, ensuring that their offerings meet the highest standards.

Gone are the days of transactional interactions across a travel agent's desk. Lindsey's team at Jetset World Travel thrives on building...

Your host, Gerry Foster, talks with the CEO of Core Matters, Ryan Englin. Ryan's journey is one that resonates with many entrepreneurs. Growing up in a blue-collar household, Ryan witnessed firsthand the challenges his father faced in maintaining a reliable team. This personal experience planted the seeds for what would become Core Matters. About a decade ago, Ryan founded the company with a mission to partner with businesses in their growth phase, implementing a proven process known as the Corporate Hiring System.

To learn more about Ryan's work, click HERE and HERE.

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Your host, Gerry Foster, talks with the Founder and Principal Coach of The Serving Way, Chris Thyberg. Chris is a beacon of guidance for leaders aiming to foster workspaces where enthusiasm, growth, and psychological safety are the norm. With a rich background in higher education and global educational nonprofit leadership, Chris has witnessed firsthand the power of influential leaders who prioritize the well-being and development of their teams.

Chris introduced the concept of servant leadership, a philosophy that places the growth of individuals at the forefront of a leader's responsibilities. He explained that by serving the needs...

Your host, Gerry Foster, talks with the Bestselling Author, Publisher, and Coach of Aurora Corialis Publishing, Cori Wamsley. Cori Wamsley, hailing from Pittsburgh, Pennsylvania, shares her company's mission: helping individuals with transformational stories to publish books that resonate with their audience. As a writing coach, Cori guides non-fiction writers—particularly coaches and speakers—through the entire publishing process. Her clients often want to share personal stories and expertise to forge a deeper connection with their audience.

To learn more about Cori's work, click HERE and HERE.

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Your host, Gerry Foster, talks with the Founder and CEO of Funnelytics, Mikael Dia. Mikael introduced the four critical phases of the customer journey cycle: plan, launch, measure, and optimize. He stressed the importance of meticulously planning out the entire customer journey, considering every traffic source, action, and touchpoint. The launch phase is where the rubber meets the road, with the creation of pages, crafting copy, and ad setup. The measure phase is about data analysis, understanding conversion rates, and calculating return on investment. Finally, the optimization phase is when the magic happens, tweaking and refining elements to enhance...

Your host, Gerry Foster, talks with the Owner, Luxury Travel Advisor, and Travel Industry Content Creator of Bella Travel Planning, Becky Lukovic. Becky's passion for crafting one-of-a-kind travel experiences was palpable. As the owner of Bella Travel Planning, she has carved out a niche in the luxury travel market, specializing in adventures as unique as her clients. From culinary escapades and wine tours to private villas in Tuscany and adventures in remote corners of the world, Becky's agency is dedicated to tailoring each trip to the individual's desires.

One of the key takeaways from Becky was the...

Your host, Gerry Foster, talks with the Digital Strategist and Keynote Speaker, Karen Yankovich. Personal branding is more than just a buzzword; it's the cornerstone of your professional identity. Karen Yankovic, the mastermind behind a company that specializes in personal branding, joined me to unravel the intricacies of creating a brand that resonates with your audience and aligns with your career aspirations.

A strong LinkedIn profile is the foundation of a robust personal brand. Karen emphasized the significance of this platform in building authentic relationships with potential clients, collaborators, and media contacts. It's not just about having...

Your host, Gerry Foster, talks with the CEO of IROC Marketable Business Solutions, Cori Fonville Foster. Cori's company, IROC Marketable Business Solutions, based in Virginia, serves clients across the United States, focusing on the power of organic marketing. She's passionate about helping entrepreneurs utilize their existing resources and networks to reach potential clients without breaking the bank. During our conversation, Tori emphasized the importance of building quality leads through organic methods, such as creating compelling lead magnets and engaging with potential clients on social media platforms like Facebook and LinkedIn.

To learn more about Cori's work, click...

Your host, Gerry Foster, talks with the CEO of TeamBuilding, Michael Alexis. Michael's path to becoming the CEO of a leading team-building company is as intriguing as it is inspiring. Transitioning from a career in law to marketing, and finally to team building, Michael, alongside co-founder Tasha Dusky, has propelled Teambuilding.com to remarkable heights. Tasha's expertise in positive psychology has been instrumental in shaping the company's mission to create happier workplaces.

When the pandemic hit, Teambuilding.com was quick to adapt, becoming the first to offer virtual team-building events on a large scale. This pivot not...

Your host, Gerry Foster, talks with the Founder and CEO of Virtual Latinos, Jaime Nacach. Virtual Latinos isn't just any recruitment agency. It's a bridge between two worlds, connecting skilled professionals from Latin America with US companies aiming to grow efficiently. Jaime, based in San Diego, has built a platform where businesses can save time and money without compromising on talent quality. The range of virtual professionals they offer goes beyond administrative assistance, encompassing sales, marketing, customer support, and even finance.

When asked about the specialties provided, Jaime highlighted the diversity of roles available through Virtual Latinos. Fr...

Your host, Gerry Foster, talks with the CEO of Catapult Bookwriting, Mike Ulmer. Mike specializes in helping individuals uncover and share their unique stories, a skill that is invaluable in the world of branding. In this blog post, I'll share some of the key insights from our discussion, which touched on everything from baseball to taxation.

Mike delved into the importance of having a signature story and how it can be leveraged in various aspects of branding, including social media, books, and speaking engagements. Mike explained that uncovering one's story often involves digging deep into formative experiences...

In this episode, your host, Gerry Foster interviews Reverend Lynita Mitchell-Blackwell, an intuitive business coach. Reverend Mitchell-Blackwell shares her personal journey from burnout to fulfillment, and how this led to her current work helping others achieve balance and joy in their lives. She discusses her Live Life on Fire process, her approach to coaching, and the importance of separating self-esteem from worldly success.

The conversation also touches on the topic of false prophets in the coaching industry. Reverend Mitchell-Blackwell's methods involve meditation, breathwork, prayer, and self-reflection, and she emphasizes the importance of aligning one's life with their...

Your host, Gerry Foster, talks with the Professional Keynote Speaker of BestFirstNow, Kolby Goodman. Kolby's journey began when he fell out of love with his corporate IT management job and started a career coaching business. He discovered his knack for effective communication, connection, and self-advocacy, and decided to help others do the same. Over a decade, he assisted over 4,000 people, delivered over 200 keynotes and workshops, and identified a glaring issue in the corporate world - poor hiring practices.

Kolby noticed that many managers, whether unintentionally or intentionally, were driving away talented individuals. Good companies were turning into...

In this episode of the Brand-Forward Leadership podcast, host Gerry Foster interviews Jodi Krangle, a voice actor and host of the Audio Branding Podcast. They discuss the importance of sound in branding, with Jodi explaining how her company provides branded voices for various projects.

She also shares insights about the voice-over industry, advising against the misconception that creative services are not worth investing in. Jodi emphasizes the significance of having a consistent and uniform sound for a brand, as it helps in creating an emotional connection with the audience. Gerry, being a brand strategist, acknowledges the power...

Your host, Gerry Foster, talks with the President of Coach Rori Raye, Rori Raye. Rory is a relationship coach and founder of the Roy Rae Method of Coaching. Rory, with her vibrant appearance and energy, has been a stalwart in the relationship coaching industry for two decades. Her journey began with mending her own troubled marriage and love life, which eventually led her to author a book, meet influential figures in the industry, and develop her unique coaching method.

Rory's approach to coaching is rooted in the belief that doing business from a feminine energy perspective is...

Your host, Gerry Foster, talks with the Founder of Kelsey Formost : Magic Words Copywriting, Kelsey Formost. Kelsey's expertise lies in emotion-driven copywriting. She believes that the key to effective copywriting is to tap into the emotions of the audience. After all, humans make decisions based on emotions. She noticed a gap in the industry, particularly in B2B and large corporations, where copywriting often lacked a human touch and personal storytelling.

Her mission is to infuse personal, emotion-driven storytelling into copy in a way that doesn't come across as a sales tactic. She aims to connect with...

Your host, Gerry Foster, talks with the Founder of Exitable, Tracy Gunn. Tracy is a business coach rather than an exit strategist. She believes that every small business owner is a superhero, capable of building something from nothing. Her company, Exitable, aims to educate and assist these superheroes in maximizing the value of their businesses before selling.

One of the key points Tracy emphasized was the importance of understanding the value of a business and how to increase it. While branding is valuable, it needs to be backed up by profit. Potential buyers are looking for businesses...

Your host, Gerry Foster, talks with the CEO of Proven Principal, Nathaniel Provencio. Nathaniel Provencio has worked in the public education field since 2001 as a classroom teacher, building administrator, and associate superintendent. Nathaniel is a regional, state, and nationally awarded leader, author, and speaker.

Nathaniel partners with schools and districts across the United States to provide school leadership coaching, collaborative teaching and planning structures, school success audits, and community engagement enhancements. Contact Nathaniel to learn how to move your school or district to the next level.

To learn more about Nathaniel's work, click HERE and H...

Your host, Gerry Foster, talks with the Corporate Strategy, Finance, and M&A Expert of Inflection 360, Michael Roub. Inflection 360 provides strategic direction to clients to increase operational efficiency, enhance profit, and maximize value. Their team provides several services to best address client needs, including business plan development, market assessment, targeting and acquiring other businesses, restructuring, and exit strategy development.

While Inflection 360 has expertise across many industries of all sizes, they have developed a particular strength in healthcare. Their team has significant experience working with clients across an array of healthcare specialties, including dental and medical practices, surgery...

Your host, Gerry Foster, talks with the Founder and CEO of InvestorComps, Mark Jackson. InvestorComps is a real estate valuation and training organization that recognizes valuation knowledge is the key to unlocking profitability potential. For anyone seeking to realize financial freedom, Mark and his team believe that there’s no better path forward than the InvestorComps valuation-first approach. 

Mark Jackson, fondly known as MJ, has become the go-to Valuation Specialist for people who want to achieve more in their real estate investing business. In 1999, MJ founded an appraisal company and soon after, found his true gift was anal...

Your host, Gerry Foster, talks with the  Financial Advisor of True Legacy Financial Planning, Keith Conley. The goal at True Legacy Financial Planning is to use biblical principles, wisdom, and extensive experience to help simplify the complicated when it comes to your finances to help you avoid costly mistakes and be more confident in the future.

Financial planning should be done with you and not just for you. You are a vital participant in this process. Every financial plan is based on your unique objectives and personal circumstances. True Legacy Financial Planning emphasizes collaboration and believes quality s...

Your host, Gerry Foster, talks with the Co-Founder of FreeTime Solutions, Barry Coziahr. FreeTime Solutions exists to help business owners and managers get their free time back by providing strategies and solutions that focus on ROI and automation. FreeTime Solutions is a different kind of marketing agency. They specialize in blending high-tech solutions while keeping your genuine voice throughout your marketing.

FreeTime Solutions is a vibrant and fast-growing brand and business design agency that gives their clients the ability to work with a professional team of experts, across a broad range of competencies, without the need to...

Your host, Gerry Foster, talks with the President of Fitzness International, Fitz Koehler. Fitz Koehler is a fitness innovator, with a Master’s Degree in Exercise and Sport Sciences from the University of Florida, who has been teaching fitness around the globe for decades. Fitzness International is a fitness company that specializes in fitness education via mass media.

Fitz’s mission is to tack ten years onto everyone’s life she comes across. Fitzness is not only an aggressive force in the worldwide push to increase health; Fitz has created a brand. Fitzness is a gimmick-free, innovative, concis...

Your host, Gerry Foster, talks with the Melanated Authors, Lesley Bracero and Natoia Franklin. The Melanated Authors are educators with 45 years of experience who are dedicated to exposing children to multicultural literature and effective reading strategy instruction. They are dedicated to offering services for schools, daycare centers, and educational organizations. Moreover, they also offer services to individuals within their community.

To learn more about Lesley and Natoia's work, click HERE and HERE.

Think you'd be a great guest on the show? Apply HERE.

Want to learn more about Gerry and his work at...

Your host, Gerry Foster, talks with the speaker, author, attorney, and social entrepreneur, Linda Lattimore. Linda Lattimore is a seasoned lawyer, corporate executive, and business strategist. Linda has worked as the General Counsel for various multinational corporations and the Chief of the Fraud Section of the US Attorney’s Office, Southern District of Texas where she first-chaired many noteworthy trials. Her international, corporate, and litigation background have given her the tools to provide astute guidance and counsel in today’s changing and highly regulated climate.

Linda is a dedicated and passionate collaborator and visionary. She is the Founde...

Your host, Gerry Foster, talks with the Founder of Victoria M Gallagher, Victoria Gallagher. Victoria is a worldwide leader in Hypnotherapy, a best-selling author, an international speaker, a life success coach, and a renowned authority on the Law of Attraction. She has dedicated her life to empowering people all over the world to successfully live a life of liberty, aligned with their dreams through her effective meditative recordings and online courses.

As a tireless personal growth enthusiast herself, Victoria hosts the popular Law of Attraction Show, and The Power of Your Mind Podcast featuring industry experts. The P...

Your host, Gerry Foster, talks with the CFO and Founder of Next Level University, Kevin Palmieri. Next Level University is committed to helping you get to the next level of your life, love, health, and wealth. No matter where you are in life, there is always a next level. Through podcast episodes, weekly meetups, and one-on-one and group coaching, they share tips, strategies, and lessons they’ve learned along the way to help you get to the next level.

To learn more about Kevin's work, click HERE, HERE, and HERE.

Check out Kevin's podcast HERE.

Your host, Gerry Foster, talks with the President of DCA Virtual Business Support, Denise Cagan. DCA was founded out of a passion to help growing businesses and the families they support to flourish. When you work with DCA, it is more than a business transaction. DCA doesn't just invest in improving your business; they invest in you and the community your business reaches

DCA Virtual Business Support empowers small businesses with an expert pairing of virtual administrative and creative assistants to match their needs. By outsourcing these tasks and projects, business owners and entrepreneurs can focus on...

Your host, Gerry Foster, talks with the Executive Consultant of BMD Consulting, Brooke Dukes. At BMD, they customize a planned design to meet you where you are, determine where you want to go, and create a strategy for how to get there. According to Deloitte's Women at Work 2022: A Global Outlook, fifty-three percent of women say their stress levels are higher than they were a year ago, and almost half feel burned out.

For more than two decades, Brooke has been helping high-achieving women end burnout, reset and revive their dreams, to create a meaningful and fulfilling...

Your host, Gerry Foster, talks with the Founder of The Book Professor, Nancy Erickson. The Book Professor's soup-to-nuts approach guides you to write a book that will stand shoulder-to-shoulder with the best on the market. It takes a lot of thought and effort to construct a quality product and get your book published, it takes time, and that is their approach.

The Book Professor's proprietary process was developed by founder, Nancy Erickson. She recognized the people who had the most transformative stories weren’t necessarily good writers. So, Nancy spent a year developing a step-by-step process that wo...

Your host, Gerry Foster, talks with the Owner of MyoBeat, Lilia Bogoeva. Lilia Bogoeva is the only Integrated Trauma Healing Coach in the South with this signature 5-phase process to win freedom from damaging addictive spirals, take care of your body, and heal deeply-rooted emotional scars. Lilia created the MyoBeat somatic method by combining everything that gave her the confidence to not be swayed by common standards, and instead follow the path meant for her. She wants to show you how to utilize the mind-body connection to work through emotional wounds, trauma, and addictive cycles while feeling powerful.

Your host, Gerry Foster, talks with the Founder and CEO of KickHouse, Jessica Yarmey. Birthed during the COVID-19 pandemic, KickHouse has resilience in its DNA and perseverance as a critical differentiator. Wherever you're at, KickHouse will meet you there and help you build the next level of resilience. KickHouse's modern kickboxing studio was founded on the idea of lessening the isolation of the pandemic, emphasizing confidence, empowerment, and community for women.

To learn more about Jessica and her work, click HERE.

Think you'd be a great guest on the show? Apply HERE.

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