Ecom Gold

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Summary:
Marin, a partner at the Inspire agency, shares insights on me...

In this episode, we're sitting down with Michael and Nash, the founders behind the disruptive energy beverage, Orca.

Orca is not just another energy drink. It's an innovative twist on caffeinated beverages with a taste that's as refreshing as water—an energy drink designed with a minimalist appeal to hook the health-conscious and caffeine aficionados alike. With zero sugar, zero calories, and an eye-catching clear can, Orca stands to challenge leaders in the space like Celsius through savvy branding and a commitment to quality ingredients.

We'll uncover how these founders leveraged their tech backgrounds to br...

In this episode, Tyson, an expert in dashboard integration and a fractional CMO, continues to shed light on how to align your dashboard data with your CFO's PNL for an accurate, real-time view of your net profit. He stresses the importance of transparency, real-time profitability decisions, and why traditional PNL cycles may not be up to the task.

We're getting into the nitty-gritty of dashboard details, including the significance of daily changes, gross sales funnels in Shopify, and the intricacies of cost of delivery data. Tyson shares valuable insights on including niche metrics like cash conversion cycles...

In part one of our chat with the astute Tyson Drake, we're delving into the intricacies of venture capital from a perspective that's not solely fixated on funding. Tyson takes us through Project Day’s selective investment process, highlighting the much-sought-after expertise and guidance they provide at various stages of a company's growth, from seed to Series A.

We'll also peel back the layers of Tyson’s innovative scorecard framework—an amalgamation of his rich experience in business intelligence and the venture capital space. Tyson shares the game-changing value of transparency and understanding in e-commerce metrics, which his da...

In this episode of EcomGold, we peel back the curtains to reveal the intriguing journey of Phil Hadfield, the entrepreneur behind a successful watch, display, and storage unit. Originally launched on Amazon, Phil's business exceeded expectations, selling out their initial order of 500 units in a swift three weeks. In a candid chat with Finn, Phil delves into the opportunities, challenges, and strategies that colour his entrepreneurial experience - from expanding into the D to C arena, responding to customer demand for new products, grappling with quality standards, to navigating the tricky waters of Amazon's selling restrictions and data limitations...

Today, we're fortunate enough to be in conversation with Rob, a seasoned attorney with wide-ranging expertise, particularly in the e-commerce sector and consumer law. He's worked in major law firms defending consumer class action cases and now plays a freelance role dealing with aspects such as ADA compliance, subscription terms, and conditions.

Our aim today is to delve into the intricate workings of law in e-commerce, understanding how to promote change, and the repercussions of these laws on consumers. We'll tackle some of the most common consumer issues related to subscriptions, discounts, publicity rights, and more. Rob...

[00:00:00] Startup process, product innovation, strategic aims.
[00:04:05] Launched coffee business, impacted by COVID, started Grow Gros.
[00:08:22] Service paid to formulate and prove model.
[00:12:21] Struggled to align elements for perfect branding.
[00:14:52] Joined role pre pandemic, involvement in investment.
[00:25:00] Sampling product with kids and co-founders.
[00:25:55] First samples were poor, despite clear instructions.
[00:33:46] Quick launch, then slow progress with projects.
[00:36:42] Older generation spends more time on Facebook.
[00:38:40] People are drawn to specific characters/animals.
[00:45:39] Luxury market focus, Etsy success, TikTok struggle.
[00:51:12] Design and emotional appeal justify the sale.
[00:52:30] Quick fire questions.<...

In today's episode  we have a special guest, Tom from Race Day Prints, joining our host Finn. Tom has been navigating the world of e-commerce, and he shares his experiences and challenges with us. From his previous venture selling custom sliders to his latest project, Tom offers insights on finding success in the competitive e-commerce landscape. Together, they discuss the importance of partnerships with event organizers, the power of social media, and the value of capturing memories through their innovative products. Tune in as Finn and Tom delve into the world of fitness, entrepreneurship, and the pursuit of a b...

[00:02:20] Rob and I met, clicked, and started working together.
[00:05:46] Entrepreneur struggled, then learned coding, excelled.
[00:09:06] Interesting take on leveraging Shopify's technology.
[00:12:12] Used meta fields, learned about meta objects. Querying and displaying appropriate descriptions. Adding complicated tech features section with many images.
[00:13:13] No actual words coded. Image used instead. Indexed incorrectly for SEO. Organized sock data with meta fields.
[00:19:02] Clean, simple product pages eliminate inefficiency.
[00:20:14] Customized product images for a personalized experience.
[00:26:27] Difficult to take on Q Four projects. Next year launching customer-friendly projects. No meta fields or objects. Pack builder, personalized packs...

In today's episode, we have a special guest, John Allen, who will be sharing his incredible journey of using entrepreneurship to make a difference in the world. John believed that building a successful brand and growing his business would enable him to have a greater impact on causes close to his heart. Despite criticism of for-profit businesses, John's nonprofit partners supported his for-profit model, recognising that the ability to reinvest and grow the business would ultimately lead to a larger impact. Throughout his journey, John and his team were driven by a relentless focus on growth and pushing boundaries, constantly...

Today we have a special, Frazer Kinsley. Frazer is the founder of a company that provides investment and advisory services to emerging brands, specifically focusing on their supply chain and operational needs. In today's episode, Frazer shares his insights into the challenges faced by these brands and how his company aims to create an advantage for them. From navigating freight forwarding to sourcing materials, we delve into the world of supply chain best practices. But that's not all! We also take a fascinating deep dive into the world of a cult favorite brand, Swatch, exploring how they successfully stayed relevant...

In this episode, our host Finn sits down with the founder of Glade Optics, Curt Nichols. As a self-proclaimed ski bum turned entrepreneur, Curt shares his journey of turning his passion for skiing into a successful business. Join us as we dive into topics such as building a brand in a competitive market, scaling up a business, and staying true to your passion. Whether you're an aspiring entrepreneur or a fellow ski enthusiast, this episode is packed with valuable insights and inspiration. So grab your goggles and buckle up, because it's time to hit the slopes with Curt Nichols...

This week, Finn is joined by Aaron from Brez, a ground-breaking brand disrupting the alcohol industry. In this episode, we'll dive into the fascinating story behind Brez, a cannabis beverage that aims to create people-centric products through innovative and less regulated approaches. Aaron will share how the idea for Brez was born, the challenges they faced in developing the brand, and their mission to provide consumers with refreshing, hydrating, and healthier alternatives to traditional alcoholic beverages. We'll also discuss the evolving culture of drinking, the emergence of the CBD and hemp-derived THC markets, and the future direction of the...

In this weeks episode, Finn is joined by Summer D'on, the founder of Dion makeup skincare. They'll be exploring Summer's inspiring journey of building a brand centered around community and empowering individuals through makeup. Summer shares her experience of studying abroad in Guatemala and the impact it had on her outlook on beauty and helping others feel beautiful. We'll also delve into Summer's journey of creating her own beauty products and the challenges she faced along the way. Plus, we'll discuss the importance of community-building in today's e-commerce landscape and highlight a few amazing sponsors who are supporting us. So...

In today's episode, Finn is joined by new guest, Dan Demsky, the co-founder and CEO of Unbound Marino. Join us as we dive into the world of entrepreneurship and discover how to sell wool. We'll hear about Dan's journey and the challenges faced when starting his apparel brand for travellers. From the importance of positioning and narrowing marketing to creating a fun and collaborative work culture, we'll explore the secrets behind their success. Get ready for an inspiring and insightful conversation on building a business and finding fulfilment along the way. So, grab your headphones and let's dive in!<...

https://shopcarteblanche.com/password

[00:00:00] Brand Carte Blanche: hats, tees, hoodies.

[00:03:02] Lemonade stand, fish breeding, Instagram, ecommerce, success.

[00:09:38] Limited time split between brands; expanding meticulously.

[00:13:17] Complete love and passion for branding details.

[00:17:03] 8th grade summer into freshman year; pre-apps, dad's photo, big runner with curious questions, young entrepreneurship.

[00:18:26] Emotional attachment to navigation system for making money. Mixed emotions with wins and losses.

[00:22:43] Carte Blanche - Drop-based model for hats and shirts.

[00:27:11] Started US sales, found local suppliers, launched successfully.

[00:31:43] Revenue soared with...

Chad Carlton discusses 3PL and success.
[00:06:24] Hardship leads to success in business.
[00:12:38] Despite challenges, succeeded with new client. Leased another facility, shipped 250k pieces. Expanded to help other companies solve problems. Reached million shipments through referrals. Named company The Good Company.
[00:17:40] Great cross-functional relationships, high expectations, high communications.
[00:23:44] Outsource fulfillment to 3PL for efficiency.
[00:27:22] Top Amazon seller questions FBA vs. self-fulfillment. People vs process company.
[00:33:32] Responsibility for customer satisfaction, accountability, and training.
[00:37:07] Customized 3PL rates benefit unique businesses.
[00:43:52] Hack rigid system, align incentives, manage nuances.
[00:48:40] Managing exceptions to...

 In today's episode, our host Finn is joined by special guest Brett from the nine-figure brand Kizik, known for their game-changing hands-free shoes. We'll dive into Kizik's journey in the shoe industry and their goal of reaching a billion dollars in revenue. But first, we'll take a fascinating look at how Purple disrupted the mattress industry through their goldilocks video campaign and how Kizik employs a similar strategy to revolutionize footwear. From creating entertaining and memorable content to expanding into retail stores and international markets, our guest shares valuable insights into their successful marketing and growth strategies. Stay tuned a...

[00:09:53] Feel Good Labs founded on family-developed product, pain relief through skin delivery. Nature-inspired ingredients found to be effective.
[00:13:59] Increase product absorption through clean skin.
[00:18:33] Passionate entrepreneur provides hope and relief.
[00:24:39] Decades-in-the-making pain reliever formulation, manufacturing setbacks.
[00:33:43] Challenges, authenticity, and scaling QVC success.
[00:38:05] Functional medicine aims to improve overall wellness by addressing inflammation and stress. They offer natural pain cream and sport recovery lotion as initial products, then educate customers on supplements like vitamin D and fish oil for optimal health. Hydration, sleep, and nutrition are prioritized in that order. The brand recently launched a...

Welcome back to EcomGold, on this episode, we dive deep into the world of celebrities, brand partnerships, and the ever-evolving landscape of e-commerce. In this episode,  we have an exciting guest - the charismatic Dhruv - joining our host Finn to share his insights and experiences in the realm of celebrity endorsements and talent management.

Dhruv kicks off the conversation by recounting lessons learned from his friend Maggie Sellers, a seasoned facilitator of celebrity deals. He emphasizes that finding the perfect celebrity for a brand is not a straightforward process, drawing a parallel to the s...

https://twitter.com/zachmstuck?s=20

Welcome back to EcomGold, the podcast where we dive deep into the world of Ecommerce and entrepreneurship. In today's episode, we have a special guest Zach. Zach is a seasoned entrepreneur and founder of Homestead, a growth marketing agency specializing in paid customer acquisition and retention. However, he has recently shifted his focus to brand building. Throughout the episode, Zach shares his experiences in securing financing for his various businesses and offers valuable insights on navigating the world of funding and inventory growth. From exploring traditional bank loans to leveraging personal connections...

https://www.eatiqbar.com/

In today's episode titled brain food, we dive into the fascinating world of nutrition, brain health, and the challenges of creating healthy, tasty, and affordable consumer goods.

Will the founder and CEO of IQBAR shares his unique perspective on the importance of macronutrition over micronutrition, emphasizing the benefits of a low carb, low sugar, high healthy fats, and high protein diet for improved brain function and overall well-being. Will introduces us to his groundbreaking product line, designed to provide optimal brain and body nutrition.

We learn about...

https://gethumantra.com/

[00:00:00] Welcome to Ecommerce Gold. Today's guest is Charlie from Humantra. The conversation covers building a business, philosophy, zen, creativity, advertising, and branding. Show sponsors are Sendlane and Rewind.

[00:08:11] Creativity: Collaborate, question, learn, and succeed.

[00:13:37] Illogical thinking led to Red Bull's success.

[00:22:54] Constantly adapt, listen to customers, be creative.

[00:29:31] Hydration is key for health and wellness.

[00:36:29] Importance of electrolytes and hydration for wellbeing.

[00:41:30] Continuously improving product, prioritizing taste and usability.

[00:46:51] Focus on flavor, broad product offering, small business constraints, customer feedback...

[00:00:00] Ecommerce Gold show featuring Andrew Yuan, a networked NY entrepreneur and Google exec. Sponsored by Sendane and Rewind.
[00:05:30] Grateful for mentors, networking creates value.
[00:10:39] Event host helps people build new communities.
[00:13:02] "Tech Gatsby: Enjoy small events, logistics challenge."
[00:18:48] Events as a creative outlet for kindness.
[00:21:58] Networking events like the Junto Club are structured to create valuable connections and a sense of community. Attendees are encouraged to introduce themselves and engage in meaningful conversations. The club also organizes larger parties where people can socialize and have fun.
[00:26:51] Product iterations, volunteers, yellow lanyards, networking event.<...

What do you do when you've modeled for Versace, trained the world's most elite celebrities and entrepreneurs, and starred in TV shows and films? Start a DTC coffee brand of course...

Go get some Strong Coffee from the Strong Coffee Company: https://strongcoffeecompany.com/

A fervent believer in the balance of fitness and cannabis, Adam takes us through his journey of maintaining optimal health by not just focusing on exercise but also prioritizing good sleep, a healthy diet, and keeping stress levels low. Plus, he gets candid about the legalities and potential benefits...

Ever wondered how to take your e-commerce store to the next level by harnessing the power of affiliate marketing? Get ready to learn from the innovative mind of Noah, the founder of Social Snowball, as he takes you through the intricacies of this game-changing marketing technique. Gain insights into the world of metrics and revenue sharing, and discover how Monthly Recurring Revenue (MRR) can determine the health of your Shopify App business – a stark contrast to the e-commerce health metric, contribution margin.

Noah’s journey from an e-commerce background to the world of Software as a Service (SaaS...

In this episode, we dive into the contrasting worlds of agency life and working for an explosive brand, exploring the challenges and successes that come with each. Our guest Karly discusses the importance of networking, surrounding yourself with the right people, and being open to new opportunities that propel you forward. She also shares her journey of writing a book, building a personal brand from the ground up, and the pivotal role their executive coach played in her personal and professional evolution.

We touch upon the e-commerce landscape, the exponential growth of online stores since the pandemic...

What if American football and e-commerce had more in common than we think? Join us as we chat with Chris Hall, the Ecom Cowboy himself, who reveals how his experiences in football at the University of Texas shaped his e-commerce journey, starting as a coffee roaster and eventually leading to his role as head of marketing for Bruce Bolt, a high-end batting glove company. Discover how the lessons learned from sports can translate into valuable skills for success in the world of online business.

In this engaging conversation, Chris gives us an insider's look into the innovative...

Ready to kick your single-use laundry plastic waste to the curb? Join us as we discuss our revolutionary direct-to-consumer (DTC) brand that eliminates plastic waste, and learn how they scaled up to an eight-figure run rate in under a year. By focusing on DTC sales and leveraging acquisition models like Facebook, Google, and influencer marketing, we were able to make a massive impact on the environment, saving approximately 107 million plastic containers from entering landfills and oceans.

With the introduction of their innovative laundry product, a strip of detergent, they faced the unique challenge of marketing a new...

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What if discovering the power of storytelling in religion could unlock marketing success? In our latest episode, we dive into an insightful conversation with Aaron Orendorff, a master copywriter and marketing expert with a fascinating background in theology. Aaron shares his journey from a non-religious...

https://kalibreclothing.co.uk/

What does it take to rebrand a clothing business in just 18 months, and how can an ice bath routine improve your mindset and muscle soreness? Find out as we chat with Jason, the owner of Kalibre Clothing, an e-retailer specialising in minimalistic, contemporary, going out clothing. We cover everything from his journey joining the military at 18 to working in security, and eventually finding his passion in the clothing industry.

Learn about Jason's resilience and determination as he shares the story behind rebranding Caliber Clothing, shifting from a streetwear brand...

Francis is the director of eCommerce at Juvee, 100 Thieves and Higround. 

Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.gold

Claim an extended free trial as a show listener.
EcomGold is brought to you by:
‍
Rewind Shopify App.
Back up your Shopify store because not doing so is absolute lunacy! As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/

Sendlane.
Unified ema...

Welcome to the podcast episode where we explore the world of ecommerce and the critical role Conversion Rate Optimization (CRO) plays in driving online sales. Today, we’re joined by Shaun Brandt, the Co-Founder of Oddit, an ecommerce design agency, to get his expert insights on CRO, website design, and the evolving ecommerce landscape.

Shaun breaks down the concept of CRO, explaining why it's so important for ecommerce brands to get it right. He also shares his experience on how CRO techniques and website design are evolving to keep up with changing consumer behaviors and expectations.

...

In this episode, we delve deeper into the world of influencer marketing with Cody as he recaps its evolution and shares valuable insights on how to navigate this dynamic landscape. We discuss proven strategies and playbooks that you can use to collaborate effectively with influencers, regardless of the size of your brand or budget. Don't miss this opportunity to learn from Cody's wealth of experience and expertise in building powerful partnerships that drive growth and success in today's competitive market.

We dive into the fascinating journey of Cody, co-founder of Kynship, who started his career...

In this episode of EcomGold™️, we delve into the success story of Cammy, the co-founder of Naming This Later, a direct-to-consumer company specializing in blankets and rugs. As a self-proclaimed DTC addict, Cammy shares his insights on how he has grown his business from scratch to profitability. He discusses the various strategies and tactics he has used to keep the brand thriving, including bootstrapping and leveraging every available opportunity. Whether you're a budding entrepreneur or simply seeking to learn from real-life examples of success, this episode is a must-listen for anyone interested in building a brand from 0 to 1.

Ge...

Featuring Richard Chapple, the ex-CMO of Gymshark,  we dive into the world of e-commerce and scaling brands fast growth brands. Richard has an enviable track record leading multiple iconic brands from TheHutGroup to GymShark and a few in between. 

Richard now operates a consultancy which you can find more information about here: https://www.thegrowth.foundation/

Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.gold

Claim an extended free trial as a show listener.
EcomGold is brought to you by:
‍
Rewind Shop...