Social Media Decoded

In this episode of Social Media Decoded, Michelle Thames breaks down how the pressure to perform online is weakening messages, draining creativity, and eroding authority. She explains the difference between performing for attention and leading with conviction, and why content has shifted from expression to output for so many entrepreneurs and creators.

This conversation is a wake-up call for anyone who feels visible but disconnected from their voice and ready to reclaim clarity, confidence, and leadership in their messaging.

Topics Covered

In this feature episode of Social Media Decoded, Michelle Thames introduces her philosophy shift around visibility, marketing, and sustainable growth. She explains why doing less, not more, is the new power move and how entrepreneurs, professionals, and creatives can stay visible without burning out.

This episode reframes daily content, consistency, and promotion and shows why clarity, curation, and strategic visibility matter more than hustle.

Topics Covered

What if one DM… one cease-and-desist… or one copyright flag could shut down everything you’ve built online?

In this episode of Social Media Decoded, Michelle sits down with Kailey Jacomet, founder of Brand Law Boutique, to break down the real legal risks creators, influencers, and online business owners face—often without even realizing it.

If you post, sell, collaborate, or build community online, this episode is a must-listen.

Inside this episode, we cover:

In this episode of Social Media Decoded, Michelle Thames breaks down the rise of ragebait content and asks the real question most marketers avoid: does it actually build brands, or just inflate engagement? Drawing from years of experience in marketing, visibility, and personal brand strategy, Michelle explains why ragebait works, when it hurts your credibility, and who should avoid it altogether.

This episode helps entrepreneurs, creators, and business owners understand how to stand out without sacrificing trust, authority, or long-term growth.

Topics Covered

In this episode of Social Media Decoded, Michelle Thames breaks down the real difference between a social media manager and a social media strategist — and why confusing the two can cost businesses time, money, and momentum. Michelle explains how strategy and execution serve different purposes, the most common hiring mistakes business owners make, and how choosing the right support at the right time can dramatically change results.

This episode is essential listening for entrepreneurs, founders, and brands deciding how to invest in their marketing and visibility in 2026.

Topics Covered

In this episode of Social Media Decoded, Michelle Thames breaks down the marketing trends that will actually matter in 2026 and the ones she’s intentionally ignoring. Drawing from 15+ years of experience in marketing, community building, and visibility strategy, Michelle explains why fundamentals still outperform hype and how brands can build longevity instead of chasing short-term momentum.

This episode is for entrepreneurs, creators, and business owners who want sustainable visibility, stronger relationships, and marketing strategies that work across every season of business.

Topics Covered

What if slowing down isn’t a setback — but a signal?

In this episode of Social Media Decoded, marketing strategist and community builder Michelle Thames shares a real-time reflection after hosting her Elevate & Align retreat, where she unexpectedly lost her voice and was forced to pause, reschedule brand deals, and listen to what her body was communicating.

This short but powerful episode explores the connection between visibility, leadership, alignment, and sustainability, especially for entrepreneurs who feel pressure to constantly show up online.

If you’ve been feeling stretched thin, burned out, or disconnected from y...

If you feel like Instagram isn’t working anymore, this episode will change how you think about visibility.

In this episode of Social Media Decoded, Michelle Thames breaks down why the Instagram algorithm isn’t the real problem — and how unclear strategy, weak positioning, and misaligned content are what actually block reach, engagement, and conversions.

Michelle explains what Instagram truly rewards, why chasing trends leads to burnout, and how clarity consistently outperforms creativity. This episode is for entrepreneurs and creators who want sustainable visibility, not viral luck.

If you are tired of guessing, postin...

In this special LIVE edition of Social Media Decoded, host Michelle Thames sits down with Julia Hartz, CEO and co-founder of Eventbrite, for a powerful conversation on the future of events, visibility, and real-world connection.

As live experiences make a major comeback, Julia shares why events are no longer a “nice-to-have,” but a core visibility and community-building strategy for creators, entrepreneurs, and brands.

Together, Michelle and Julia explore:

In this episode of Social Media Decoded, Michelle Thames explains why webinars and live events still convert in today’s marketing landscape and why many businesses believe they no longer work. She breaks down what actually kills conversions, how trust is built in live rooms, and the mindset shift required to turn visibility into real action.

What This Episode Covers

It’s been a heavy start to 2026. In this real, raw episode, Michelle Thames opens up about navigating deep personal loss while running a business and showing up online. After losing her stepfather, cousin, and a childhood friend within days, Michelle reflects on how grief collides with the pressure to stay visible on social media.

This episode explores the social media side of grief—why algorithms don’t pause when life hits, how burnout accelerates when we force content through pain, and what it really means to take a break without guilt or shame. Michelle shares both person...

If you’ve been posting consistently but still wondering “Why aren’t my lead magnets converting?” or “Where are my aligned clients?” — this episode is a must-listen.

In today’s conversation, Michelle Thames is joined by Lauren Najar, a business coach and lead strategist who helps women entrepreneurs turn visibility into real revenue — without burnout, constant posting, or chasing algorithms.

This episode breaks down what’s actually working in 2025 when it comes to lead generation, intentional visibility, and building a sales ecosystem rooted in relationships.

Lauren shares why most entrepreneurs already have leads (they just aren’t tra...

this episode of Social Media Decoded, Michelle Thames explains why Instagram audits are one of the fastest and most effective ways to fix visibility issues. Instead of guessing what to post or chasing content hacks, Michelle breaks down how audits create clarity, improve positioning, and lead to more meaningful engagement and conversion.

In This Episode, You’ll Learn:

In this episode, Michelle Thames shares a behind-the-scenes look at the systems and tools that power her six-figure visibility ecosystem — without a big team or burnout. Learn how to think about tools strategically, reduce decision fatigue, and build sustainable visibility that actually converts.

Topics Covered:

Sustainable content strategy

DM “TOOLS” on Instagram to see Michelle’s exact systems and join The Collective for ongoing visibility support. https://michelle...

In this episode of Social Media Decoded, Michelle Thames shares a grounded visibility reset for entrepreneurs heading into 2026. Instead of chasing trends or posting more, this conversation focuses on clarity, community, leadership energy, and building a sustainable visibility ecosystem that actually converts.

In This Episode, You’ll Learn:

In this episode, Michelle breaks down the real impact of publishing 365 podcast episodes and how daily consistency transforms authority, visibility, and brand trust. Learn why podcasting is the most powerful platform for thought leadership and how it fuels your entire business ecosystem going into 2026.

What You’ll Learn:
• What daily podcasting builds for your brand
• Why thought leadership matters more than aesthetics
• How podcast listeners convert faster
• Why podcasting creates long-term authority
• How a podcast grows your entire ecosystem
• Why Michelle is doubling down on her podcast in 2026
• Why community and proximity ac...

In this episode, Michelle shares her non-negotiable visibility rules for 2026 — what she’s done doing, what she’s doubling down on, and why simplicity will outperform trends in the new year. Learn the strategies that actually convert, how thought leadership shapes visibility, and why proximity and community are the real power moves for 2026.

What You’ll Learn:

• What no longer works in the visibility landscape

• Why podcasting is still the #1 authority builder

• How community outperforms content

• Why simplicity leads to consistency

• What to focus on if you want r...

In this Christmas Day episode, Michelle Thames breaks down why proximity—not algorithms, not aesthetics, not trends—is the true multiplier of visibility, opportunities, and revenue. Learn how rooms, relationships, and community create long-term success and why The Collective was built as a powerful proximity container for women entrepreneurs stepping into 2026 with clarity and intention.

What You’ll Learn:
• Why proximity changed Michelle’s career
• How relationships create opportunities
• Why rooms are more valuable than reach
• Why community-led visibility beats trends
• What access really means in 2026
• What The Collective offers
• How Visibility Power H...

In this Christmas Eve episode, Michelle Thames breaks down why aesthetics alone don’t create revenue — thought leadership does. Learn why decision-makers buy clarity, how to position yourself as a leader in your industry, and what thought leadership actually looks like in 2026. If you want to build trust, community, and consistent visibility, this episode will shift your entire approach.

Topics Covered:
• Why pretty feeds don’t equal paydays
• The real reason decision-makers invest
• What true thought leadership looks like
• Why clarity and POV outperform trends
• How to build trust and authority online
• Why commu...

In this episode, Michelle breaks down why Threads is becoming THE most important visibility platform of 2026. Learn how conversation-based content is outperforming trends, why early adopters will win big next year, and how to leverage Threads to humanize your brand, build community, and turn casual followers into connected buyers. She also shares how she uses Threads daily to boost authority, spark conversions, and deepen relationships.

Topics Covered:
• Why the old social media model is dead
• Why Threads is outperforming TikTok and IG for connection
• Early-mover visibility advantages
• Conversation-based marketing vs content-based marketing
• How Michel...

In this powerful episode of Social Media Decoded, Michelle Thames breaks down why “reach” and visibility alone are no longer enough to sustain a successful business or brand. She explains why community-led visibility is the future, what happens when people see you but don’t actually know you, and how trust, relationships, and proximity drive conversions in today’s online world. If you’re tired of posting without results and crave something deeper, this conversation will change the way you approach marketing forever.

Topics Covered

In this powerful episode of Social Media Decoded, Michelle Thames shares the exact moment she realized her network held million-dollar value — not metaphorically, but in real opportunities, partnerships, speaking invitations, and client referrals. She breaks down how proximity accelerates business growth, why community is a strategic advantage, and why She Connects and the Collective are intentionally designed to help women build the relationships that open doors.

Topics Covered

Why relationships are more valuable than algorithms

The moment Michelle realized her network was an asset

How proximity accelerates visibility, confidence, and opportunities

In this episode of Social Media Decoded, Michelle Thames shares her signature perspective on the only marketing strategy that works no matter the season of business. She explains why platforms change but systems don’t, why visibility needs a digital home you own, and how consistency compounds when your marketing is built on clarity instead of chaos.

This episode prepares listeners to rethink visibility, build sustainable systems, and understand why having a digital home is essential for long-term growth.

Topics Covered

In this episode of Social Media Decoded, Michelle Thames shares behind-the-scenes insights from managing campaigns with over 50 creators. She breaks down what brands actually care about, why professionalism and systems matter more than follower count, and how creators can position themselves for long-term opportunities instead of one-off deals.

This episode offers transparency for creators, entrepreneurs, and marketers who want to understand the real expectations behind influencer campaigns and build sustainable visibility in the digital space.

Topics Covered in This Episode

In this episode of Social Media Decoded, Michelle Thames delivers an honest, behind-the-scenes conversation about what it really takes to build longevity as a creator, entrepreneur, and marketing strategist.

After 15 years in the digital space, Michelle pulls back the curtain on the realities most people don’t talk about — including platform shifts, burnout seasons, client droughts, moments she almost quit, and the mindset and systems that allowed her to keep going.

This episode isn’t about trends or quick wins. It’s about staying power, evolution, boundaries, and building a visibility strategy rooted in clarity and comm...

In this episode, Michelle covers:
• The mindset shift every creator needs before going live
• Why you’re more ready than you think
• How visibility is built through connection, not perfection
• What to remember when anxiety or doubt starts creeping in
• The power of showing up even when you feel unprepared
• Why community-led visibility matters in 2026
• How to emotionally prepare for today’s live webinar or future events

Thanks for listening!
• Join today’s Personal Brand Webinar OR grab the replay https://www.eventbrite.com/e/1975053600486?aff=oddtdtcreator
• Apply for a VIP Visibility Day...

In this episode, Michelle covers:
• Why content-only strategies will fail in 2026
• The rise of community-led marketing
• How trust + relationships outperform reach
• Why referrals and retention matter more than followers
• The difference between content and community
• How Michelle built community into her entire business
• The 5 things you must implement before 2026
• Why your digital home matters more than ever
• How to prepare for visibility that SELLS

Links mentioned: 
• Apply for the 2026 Retreat: https://michellethames.com/retreats
• Join She Connects (Dec 18) https://www.addevent.com/event/2wn2bvn341ys
• Save your seat f...

In this episode, Michelle covers:
• Why 2026 requires a new marketing mindset
• The #1 thing she would rebuild FIRST
• Why community matters more than content
• How to pick the right platform to master
• The overlooked power of personal storytelling
• Why getting strategic help sooner changes everything
• How to plan for visibility that converts
• Why 2026 is the year to stop playing small

Apply for the 2026 Retreat + Book a VIP Day for Q1. https://michellethames.com/retreats

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In this episode, Michelle Thames shares a behind-the-scenes case study on how her team revived a “dead” Instagram account and grew it by 18,000 views in 30 days using a strategic visibility system. Learn the exact content pillars, audience insights, and engagement rhythms that turned the account around — without relying on trends, hacks, or burnout. Perfect for creators, coaches, and entrepreneurs ready to scale their visibility in 2026.

Key Topics Covered:

If you’ve been sleeping on LinkedIn, this episode will wake you up. Today, LinkedIn Strategist Mollie Lo joins Michelle to reveal the exact steps entrepreneurs, coaches, consultants, and service providers can take to transform LinkedIn into a high-converting visibility and client-attraction platform.

Inside this episode, you’ll learn:

️ Why LinkedIn is no longer “just a job search site”

LinkedIn is aggressively expanding into the B2B creator and entrepreneur economy — which means massive organic reach, fewer ads, and a huge opportunity for visibility.

️ The profile updates that instantly increase your credibility

Today I’m celebrating a massive milestone — 600 podcast episodes.

Most podcasts never make it past Episode 10, but this show has turned into a global visibility engine, and in this episode, I’m breaking down exactly what I learned along the way.

If you’re a content creator, entrepreneur, or coach who wants to grow your audience and build authority online, this episode is your roadmap.

In this episode, you’ll learn:

In this episode, Michelle Thames teaches you how to confidently host your first event and identify the signs that you’re ready to step into leadership. Whether you're planning a workshop, webinar, meetup, retreat, or in-person community gathering, this episode walks you through the mindset shifts, purpose clarity, and simple planning steps needed to get started. Michelle also shares the story of her very first event and how it became a pivotal moment in her business and visibility journey.

If you’re a coach, creator, service provider, or multi-passionate entrepreneur who feels called to gather people, build comm...

In this episode, Michelle Thames breaks down the power of storytelling in personal branding, digital marketing, and online business — and how your real life can become your most profitable marketing strategy.

Learn how to use your story to build trust, increase visibility, attract aligned clients, and grow a brand that stands out. Michelle shares her own transformation—from being fired in 2016 to becoming a sought-after marketing strategist, agency owner, and the host of one of the top social media podcasts in the world.

If you’re a creator, coach, service provider, or multi-passionate entrepreneur who wants...

This Small Business Saturday episode is all about elevation. Michelle takes you through the Visibility Audit — her 5-part diagnostic that reveals whether your brand is ready for its next big leap in 2026.

You'll learn:
• The exact indicators your brand is ready for expansion
• Why visibility plateaus happen and how to break through
• What to shift NOW to walk into 2026 with clarity
• Why your story, content, and identity matter more than ever
• How to prepare your brand for a new level of impact + income

Support me by buying my book.

Signed cop...

This Thanksgiving episode is personal.
Michelle opens up about the day she lost her job, a moment that shattered her confidence but ultimately became the beginning of everything she has today: her business, her agency, her brand, her freedom, and her purpose.

You’ll hear:

• The REAL story behind losing her job
• How fear, shame, and uncertainty turned into alignment
• Why gratitude fuels clarity, confidence, and CEO identity
• How gratitude transformed her business, marriage, and motherhood
• What she’s most thankful for after 15 years online
• A message for every woman who feels...

Choosing the right clients is one of the most important CEO skills you’ll ever develop. In today’s episode, Michelle shares the exact process, red flags, and boundaries she uses to select aligned clients — the system that protects her peace, her profit, and her purpose.

You’ll learn:

How Michelle protects her time, energy, and team

This is a powerful...

If you’ve been feeling a divine nudge to lead at a higher level in 2026… this episode is your confirmation. Today, Michelle breaks down the five signs that you’re ready to shift from content creator to CEO — the identity upgrade that will define your visibility and income next year.

You’ll learn:

Why 2026 will reward the entrepreneurs who step into visibility early

In today’s episode, Michelle breaks down the Creator-to-CEO shift and why 2026 is the year multi-passionate entrepreneurs step into their highest visibility, income, and impact yet. If you’ve been feeling the pull to expand, lead, and evolve your brand—this episode is your sign.

You’ll learn:

In today’s episode, Michelle reveals the #1 thing every creator needs before selling anything — and why clarity is more profitable than content. If you’ve been posting, pushing, promoting, and still not converting, this episode shows you the real reason your audience isn’t buying.

Inside this episode you’ll learn:

• Why most creators struggle to sell even when they’re posting consistently
• The difference between content and message (and why it matters)
• How confusion kills conversions before you ever make an offer
• The real role your core message plays in visibility and sales
• Why...

Today I’m sharing the simple 10-minute daily visibility routine that changed my brand, my business, and the way clients find me. If you want to grow without posting more, this episode is for you.

• Why your visibility isn’t working
• What visibility really means in 2025
• The 10-minute CEO routine that builds trust & authority
• How to become memorable, referable, and in-demand
• Why connection > content
• How this routine leads to clients, speaking gigs, and sponsorships

Book a VIP Day or 1:1 Clarity Call

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