Social Media Decoded

Sundays are for resetting, reflecting, and refocusing. In this episode of Social Media Decoded, host Michelle Thames looks back on the week to highlight the biggest visibility lessons entrepreneurs can use right now — from consistency and follow-up to building authority both online and offline.

Michelle also shares what’s next as she prepares for Bloom and Grow Live in Nashville, plus a peek at what’s coming in October. Most importantly, she reminds listeners that now is the time to grab their ticket for Elevate & Empower LIVE in November before spots are gone.

What You’ll Learn...

Conferences can be game-changers for your visibility, but only if you know how to prepare. In this episode of Social Media Decoded, host Michelle Thames pulls back the curtain on her process for getting the most out of events like Bloom and Grow Live in Nashville.

Michelle walks you through her pre-event prep — from clarifying goals, crafting an elevator pitch, planning your content capture, and creating a follow-up strategy — so you can leave your next conference with real momentum instead of missed opportunities.

Plus, she shares why live events like Elevate & Empower LIVE in November are...

Are you tired of posting endlessly on social media without seeing results? In this episode of Social Media Decoded, host Michelle Thames shares the content strategy that attracts high-ticket clients and builds authority online.

Discover why most entrepreneurs stay stuck creating for likes instead of leads, and learn the 3-part framework that transforms your content into a client-generating machine. Michelle also shares how her own clients have seen results by shifting their approach — and how you can too.

Plus: Michelle invites you to join her free 7-Day Visibility Audio Experience to kickstart your authority journey, an...

It’s my birthday 🎉 and I’m sharing a gift with YOU: how to use AI to create more Instagram content without burning out.

In this episode of Social Media Decoded, I share 3 practical ways to let AI repurpose, brainstorm, and speed up your content creation so you can focus on being visible and building authority in 2025.

And since it’s my birthday, I’ve got two requests:
☕ Buy me a coffee (link below)
🎟️ Come celebrate with me in person at Elevate & Empower LIVE this November

What You’ll Learn in This Episode:

In this episode of Social Media Decoded, Michelle sits down with Anna Tutckaia, VP of Growth at manychat, live from the Instagram Summit 2025. Anna shares her expertise on digital growth, AI, and the future of social media marketing, offering practical insights for entrepreneurs, executives, and brands who want to stand out in a crowded digital world.

What You’ll Learn in This Episode:

In this episode of Social Media Decoded, host Michelle Thames explains why content alone won’t bring clients — you need an ecosystem.

Michelle shares her 3-step framework for building a business ecosystem that connects social media, podcasts, events, and email into one system that nurtures your audience and generates sales.

If you’re ready to stop chasing likes and start building authority, this episode will show you the way.

What You’ll Learn in This Episode:

Fresh off the plane from Los Angeles, I’m recapping my experience at the Instagram Summit 2025, where Manychat flew me out to podcast live with their VP of Growth, Anna Tutckaia.

In this episode, I’m sharing:
✨ Behind-the-scenes of being in the room with top creators, executives, and brands.
✨ My 3 biggest takeaways about AI, visibility, and where social media is headed.
✨ Why conversations in the DMs are becoming the new storefront.
✨ How you can leverage AI + visibility right now to stay ahead.

This isn’t just a recap, it’s a roadmap for entr...

In this powerful episode, Michelle Thames chats with millionaire digital product coach Becky Beach about how she left her 9–5 job and scaled her business to over $70K/month in sales—all by leveraging simple digital products and organic marketing strategies.

Becky shares the real, behind-the-scenes story of how she built her digital empire, why she emails her list every day, how she uses chatbots to sell in her sleep, and what aspiring creators can do right now to build profitable digital products—without running ads.

🎧 What You’ll Learn in This Episode:

In this episode of Social Media Decoded, host Michelle Thames pulls back the curtain on a powerful client transformation. Meet Neita Wilson, founder of Celebrating You Ministries, who booked a 1:1 Instagram Intensive with Michelle.

In just 60 minutes, Neita went from posting without strategy to showing up with clarity, confidence, and a content plan that reflects her mission. Michelle and Neita discuss the process of revamping her bio, building a seven-day content strategy, and why visibility is about more than posting — it’s about creating intentional, aligned content that leads to real results.

If you’ve been s...

In 2025, AI is no longer optional — it’s essential. In this episode of Social Media Decoded, host Michelle Thames shares three practical AI-powered shifts you can make to repurpose content, personalize at scale, and prep like a pro.

Michelle also shares how she’s using AI to prepare for her upcoming talk at the Her AI Era Summit, and why leveraging this tool now is the fastest way to grow visibility and authority online.

What You’ll Learn in This Episode:

In this episode of Social Media Decoded, host Michelle Thames shares why networking — online and offline — is one of the fastest ways to build authority in 2025.

Michelle explains how hosting events has positioned her as a connector and leader, and gives practical tips you can use to make networking work for you — from follow-up strategies to documenting the room.

If you’ve been wondering how to combine social media with real-life authority building, this episode will inspire you to show up differently.

What You’ll Learn in This Episode:

Struggling to keep up with Instagram, LinkedIn, and YouTube? In this episode of Social Media Decoded, host Michelle Thames shares how she uses AI to repurpose one piece of content across multiple platforms — saving time while building authority online.

Plus, Michelle announces her upcoming speaking engagement at the Her AI Era Summit, where she’ll dive even deeper into practical AI strategies for women entrepreneurs.

What You’ll Learn in This Episode:

In 2025, the online space is noisier than ever — but authority cuts through the noise. In this episode of Social Media Decoded, host Michelle Thames shares the fastest way to build authority online this year.

Learn the five-part formula Michelle uses to attract clients, land speaking opportunities, and grow her community without posting all day. If you’ve been struggling to stand out online, this episode is packed with gems that will help you shift from chasing visibility to owning authority.

What You’ll Learn in This Episode:

Next week, I’m headed to Los Angeles because Manychat is flying me out to podcast live at the Instagram Summit 2025, and I’m bringing you along for the journey! 

In this episode, I’m sharing:

✨ The future of Instagram marketing (my predictions on AI, DMs, and conversational commerce).

✨ How you can attend the summit yourself — virtually or in person — with an exclusive discount.

This is a full-circle moment for me, and I can’t wait to bring you behind the scen...

Is your visibility strategy missing key steps? In this episode of Social Media Decoded, host Michelle Thames shares her proven 5-step visibility checklist that helps entrepreneurs get seen by the right people, attract clients, and build authority online.

You’ll learn the five core pillars of visibility — from messaging and content to community and nurture systems — so you can stop guessing and start showing up with intention.

What You’ll Learn in This Episode:

In this weekly recap episode of Social Media Decoded, host Michelle Thames reflects on her experience at the Go Getter Conference, her biggest visibility lesson, and what she’s focusing on for the week ahead.

Michelle shares personal updates from her 90-Day Glow Up challenge, shouts out this week’s podcast episodes, and gives you practical encouragement for showing up with consistency and strategy in your business.

What You’ll Learn in This Episode:

Michelle Thames records live from the Go Getter Conference, where she’s both attending and speaking. She shares her biggest takeaways about visibility, authority, and the power of being in the room with other entrepreneurs.

Learn why events accelerate authority, how speaking positions you differently, and the top three lessons Michelle is taking away from Go Getter. If you’ve ever wondered why in-person rooms are just as important as online strategy, this episode will inspire you to start showing up where it matters.

What You’ll Learn in This Episode:

How do you grow a thriving business community while being a mom, a wife, and a CEO? In this episode of Social Media Decoded, host Michelle Thames takes you behind the scenes of building her Elevate & Empower community and events — while juggling family life.

Michelle shares the real challenges, the systems that keep her organized, and the mindset shifts that help her lead with authority (even on the busiest days). If you’ve ever wondered how to balance entrepreneurship and family life without burning out, this episode will inspire and equip you with practical steps.

What...

Are you posting every single day on Instagram, Threads, or TikTok… but not seeing clients or sales? In this episode of Social Media Decoded, host Michelle Thames breaks down why daily posting doesn’t equal profits — and what to do instead. Learn the authority-building shifts that help you attract high-ticket clients, grow your visibility, and stop the burnout of posting without results.

If you’ve ever felt like you’re on the content hamster wheel, this episode will help you shift from “post more” to “get paid more.”

What You’ll Learn in This Episode:

In this Social Media Decoded episode, copywriter and messaging strategist Lucy (My Write Hand Woman) breaks down why your content isn’t converting—and exactly how to fix it. We dig into foundational messaging, brand voice, and differentiation, plus Lucy’s “Exact Factor” approach to make your offers unmistakably clear so more viewers become buyers across your website, emails, and social posts.

What You’ll Learn

In this episode of Social Media Decoded, host Michelle Thames chats with Clair Sidman, VP of Marketing at Collective Voice, about what it really means to be a creator-first brand in 2025. Clair unpacks why trust is outperforming virality, how creators can stop chasing trends and start building true impact, and how platforms like Collective Voice are empowering historically overlooked voices to turn influence into ownership.

Whether you’re a creator, entrepreneur, or marketing leader, this episode offers practical strategies for staying relevant, visible, and authentic in a crowded digital space.

What You’ll Learn in This...

In this Social Media Decoded episode, experiential strategist Amber “The Activator” Owens (BrandFelt Activation) shares how to turn casual followers into raving superfans using brand activations, live events, and community-driven digital marketing. We unpack low-cost event ideas, how to promote IRL experiences with social media, and the metrics that prove ROI—so small businesses can create buzz, deepen loyalty, and drive sales without massive budgets.

What You’ll Learn

In this Social Media Decoded episode, brand strategist and storytelling expert Jodi-Kay Edwards shares her proven blueprint for going from invisible to in-demand—without chasing hustle culture. We break down alignment over hustle, clarifying your message, building confidence to show up consistently, and turning visibility into real revenue with a simple, sustainable personal-brand strategy.

What You’ll Learn

In this Social Media Decoded episode, strategist and “operations unicorn” Steph Rubio shares how to combine mindset + operations to stop undercharging, clarify your offer suite, and show up online with confidence. We dig into specificity and simplicity—the two levers that make your messaging convert—plus the systems that keep your business running like a well-oiled machine while you sell. Steph gets real about imposter syndrome, visibility fears, and the gritty choices that built her resilience and results.

What You’ll Learn

In this Social Media Decoded episode, beauty industry leader, author, and business coach Ebony N. Stroder breaks down how to build a profitable, values-aligned brand without niching down. She shares real frameworks for juggling multiple passions, marketing different offers without confusing your audience, and creating systems that keep you visible (and paid) across diversified income streams.

What You’ll Learn