Online Store Success with Jodie Minto

As the year comes to a close, I wanted to record something a little different for this final episode of Online Store Success.

This isn’t a strategy episode.
It’s a pause.

A chance to slow down, reflect on the year that’s been, and look ahead with a bit more clarity and intention before everything ramps up again.

If this year stretched you emotionally, mentally, or financially, you’re not alone. It’s been a big year for many e-commerce founders, and in this episode I invite you to gently reflect on...

Today on the podcast, I’m lifting the lid on exactly how I’m structuring Meta ad accounts right now. Think of it as a real behind-the-scenes chat about what I’m testing, what I’m keeping, and the small shifts that are helping campaigns run more smoothly.

It’s simple, practical and perfect to listen to before you head into your next round of optimisation.

🎧 Listen here: https://www.jodieminto.com/podcast 

Inside this episode

If you’ve noticed your Meta ads feeling a little wobbly lately, you’re not imagining it. 😩

Andromeda has officially landed. 

In this episode, I unpack what this major algorithm shift means for your e-commerce brand and how to adjust your strategy so Meta’s delivery system works with you, not against you.

Here’s what we cover:

What Andromeda actually is and why Meta has introduced it

Why broad audiences are now essential

How your creative has become your strongest targeting signal

What this means for yo...

Making sales is great… but keeping money in your bank account? That’s where most online store owners struggle.

In this episode, we dive deep into the money side of your business — the cashflow leaks, the profit traps, and the small tweaks that can make a big difference to your bottom line.

I’m joined by Matt Byrne, founder of Day One Advisory and an accountant who specialises in e-commerce. Together, we break down what every online store owner needs to know to run a financially healthy, profitable business.

You’ll learn:

I recently joined Jaryd Krause on his podcast to chat about what it really takes to scale an eCommerce business and sell it successfully.

We unpacked my journey building iland co., a fashion brand I started from scratch while raising a young family, working full time, and living overseas. What started as a side project turned into a seven figure global brand with customers and stockists around the world.

In this chat, Jaryd and I talk about what happens behind the scenes of scaling an eCommerce business, the lessons I learned from my first failed...

Ever felt like your brain has 5,000 tabs open, you’re doing all the things, and you’re one big order surge away from collapse? 👀

This week’s episode is for you. We’re diving into the big (and often scary) question: When’s the right time to hire help in your business?

I’m sharing the lessons I learnt the hard way, from picking and packing orders on my dining table to managing a team of seven (and a lease I couldn’t wait to escape). Spoiler: it wasn’t all sunshine and scaling.

You’ll learn:

Feeling like you're doing everything in your business... and wondering how you could possibly scale?

This episode is a must-listen if you're stuck in the messy middle, juggling growth, orders, marketing, customer service and everything else.

You're not alone, and you're not doing it wrong. But something has to shift if you're going to grow and stay sane.

We cover:

Wondering why your best-seller has slowed down, or if you even have a hero product in the first place?

This episode walks you through how to spot, grow, and evolve your hero product. It's the one thing that makes everything in your business simpler and more profitable.

Whether your product is feeling a bit stale, or you're surrounded by copycats, it’s time to reassess, refine and reignite.

You’ll learn:

If you’ve hit $10K months but can’t seem to grow beyond it, this episode is for you.

It’s one of the most common plateaus I see as an e-commerce coach, and today I’m breaking down exactly why it happens (spoiler: it’s not just about working harder) and how to move past it with clarity and confidence.

This isn’t theory. It’s based on real conversations with clients, my own journey scaling and selling a fashion brand, and the patterns I see every week inside my mastermind.

Inside this episode...

So often, I hear from founders who feel frustrated that their products just aren’t selling the way they’d hoped, even though they know the product itself is great. And more often than not, the missing piece isn’t the product at all, it’s the content of the visuals.

Because visuals are more than “pretty pictures.” The right content tells a story, shows your product in context, and makes it easy for your customer to imagine themselves using it. That’s what builds trust and gets someone to click “add to cart.”

To explore this, I sa...

When I grew my fashion business from $350K a year to $1.3M in just 12 months, it wasn’t because I suddenly worked harder, launched dozens of new products, or threw endless money at ads.

It was because I made three very specific shifts that changed everything.

In this episode, I’m pulling back the curtain on what really worked to create consistent, profitable growth. Not the shiny version, but the practical, sometimes unglamorous moves that turned a business into a reliable 7-figure success.

Here’s what we cover:

Why focusing on best s...

Thinking about running ads for your online store but not sure if you’re ready?

In this episode, I’m sharing a recent conversation from The Product Based Business Podcast with Madison Pagie where we unpack what you need to know before you spend a cent on Meta Ads.

This isn’t about throwing spaghetti at the wall, boosting random posts or hoping something sticks. We talk about what it really takes to make ads work, when it’s worth starting and how to test small budgets without wasting money.

We cover:

Why a...

Have you ever seen your own Meta ad and thought, "That’s not the copy I wrote… and what’s with the strange music and brown text box?"

Then this episode is for you.

In today’s Online Store Success Podcast, I’m unpacking one of Meta’s sneakiest ad features (Advantage+ Creative Enhancements) and showing you exactly what to look out for before your beautiful ads get butchered by automatic AI settings.

If you’re a fashion, lifestyle or baby brand founder using Meta Ads to grow your online store, understanding how these enhancem...

If you’re an e-commerce founder stuck in the “messy middle”, that space where you’ve moved beyond the start-up hustle, are making sales, but still not seeing the consistency or growth you want, this episode is for you.

I’m sharing five things I would NEVER ask you to do to grow your online store. These are the well-intended moves that often sound like the next logical step but can actually hold you back, drain your cash flow or put unnecessary pressure on your business.

They’re the kinds of decisions I’ve seen trip up so man...

How Louise from Baby Luno Built a Lean, Million-Dollar Brand from Home (During School Hours)

In this episode of Online Store Success, I’m chatting with the incredible Louise Carter, founder of Baby Luno and one of the coaching clients inside my mastermind, The 7-Figure Scale Collective.

Louise has built something pretty special. She’s scaled Baby Luno into a lean, profitable, million-dollar a year e-commerce brand while working from home, in school hours, without a big team or expensive warehouse setup.

We talk about what it really takes to create that kind of g...

If one platform disappeared tomorrow… would your business be okay?

In this episode of Online Store Success, I’m diving into five key areas where many e-commerce brands are unintentionally putting themselves at risk.

From over-relying on Meta Ads to depending on one supplier, country, or sales channel, these are the silent stress points that can unravel your business fast if you’re not careful.

We’ll chat through:

The dangers of platform dependency (and how to protect your Instagram and Ads accounts)

Why single-channel marketing is risky (and how to d...

 This week on Online Store Success, I’m joined by the brilliant Madison Paige – business growth specialist, TEDx speaker, and host of the Small Business Growth Podcast.

Madison has spent the last nine years helping product-based brands create ride-or-die online communities that actually drive sales. In this episode, we dive into what’s working right now on organic social media, and how e-commerce founders can show up online in a way that feels purposeful, profitable and sustainable.

If you’ve been posting regularly but still feel like it’s not clicking, this conversation is for you.

 🎙️ Episode 121: How Much Is Outsourcing Your Ads Management Really Costing You?

If you’re currently paying someone to run your Meta Ads, or considering it, this episode is a must-listen.

Jodie breaks down a real client case study and the numbers behind why outsourcing often costs e-commerce founders more than they realise. It’s not just the monthly fee. It’s the profit you’re handing over… and the control you’re giving up.

📌 In this episode, we cover:

Why outsourcing your Meta Ads can quietly drain your profits

A real example: $2K a...

If you're feeling overwhelmed by all the recent changes in Meta Ads, you're not alone.

This week, we're diving into what's actually working right now to help e-commerce founders (just like you) scale your sales without the constant stress of figuring it all out yourself.

In this episode, I’m sharing exactly what's getting results for my clients and my own ads:

Here's a quick look at what you'll learn:

Why Advantage+ Sales campaigns (formerly Advantage+ Shopping) are the clear winners right now and how to adapt your strategy to leverage th...

 If your Meta Ads have been underperforming for months, you're not alone.

February, March and April were rough across the board. High costs. Low returns. And plenty of head-scratching.

But something’s shifted.

In May, we’ve seen a dramatic turnaround, some clients are getting the best results they’ve seen in six months. And it’s not just luck.

Meta has been quietly rolling out major changes behind the scenes. Some ad accounts have been switched over, others haven’t. And that’s exactly what we’re diving into in today’s episode...

Ever wondered what it's really like inside my mastermind, The 7-Figure Scale Collective? Well, today you're getting a front-row seat!

In this special "behind-the-scenes" episode, I'm joined by my incredible mastermind clients and expert coaches who are pulling back the curtain on their biggest breakthroughs, strategic wins, and exactly how their businesses have changed since joining the collective.

Listen in as we cover:

Powerful strategies that have made the biggest impact for their growth.

How email marketing (especially with Klaviyo) can drive significant, consistent revenue.

Real-life examples of what's...

 Let’s be honest—the current e-commerce landscape can feel like a bit of a rollercoaster. Between rising ad costs, shifting Meta campaign structures, and US tariff shocks that are impacting all of us selling into the States… it’s a lot.

But amidst all that, I’m seeing some brands absolutely thrive—and in today’s episode, I’m walking you through exactlywhat they’re doing differently.

These aren’t theories or “trends” pulled from a blog post. This is what I’m seeing first-hand from the women inside my mastermind—founders who are scaling right now and, in man...

If you’ve ever thought PR was only for big brands with deep pockets—this episode is your permission slip to think again.

This week, I’m chatting with the incredible Gloria Chou, PR coach, former US diplomat, and the queen of helping small product-based businesses get featured in major outlets without relying on expensive PR agencies.

She breaks down her simple “CPR Method™” (no, not that kind of CPR!) that thousands of founders have used to land press—many on their very first pitch.

If you’re a product-based founder who wants to get seen, hea...

 ✨ Episode Summary:

The U.S. has just introduced a 125% tariff on Chinese-made imports, and while increases for other countries have been paused for 90 days, the message is clear: it’s time for e-commerce founders to get strategic.

In this episode, I break down the latest tariff news as of April 10th, what it means for your pricing, supply chain and profit margins—and how to use this window of time to build more resilience into your business.

We’ll also talk through ways to reduce risk by diversifying where you manufacture, where you sell, and...

Ever feel stuck wondering how much inventory you should order for your e-commerce store?

You’re not alone!

Inventory decisions can feel overwhelming—especially when you're just starting out and still figuring out exactly which products your customers will love. The pressure of investing your cash into stock without knowing if it’ll sell can lead to stress and uncertainty.

In this episode, I’m diving deep into practical inventory strategies to help you make confident decisions without tying up all your precious cash flow. Drawing on my experience scaling a seven-figure fashion brand an...

Every e-commerce business experiences slow months—but they don’t have to stay that way.

On this week's episode, I’m sharing exactly how one small, strategically timed offer helped my Mastermind client achieve an incredible 398% sales increase—without deep discounts or devaluing her brand.

Listen in to discover:

Money isn’t just about numbers in your bank account—it’s about how you think, feel, and act around it.

In this episode, I’m joined by Denise Duffield-Thomas, money mindset mentor and bestselling author, to talk about the biggest shifts that separate struggling entrepreneurs from those making million-dollar moves.

Denise is all about helping women break free from money blocks, let go of guilt, and build a business that works for them—without overworking, undercharging, or burning out.

Inside this episode, we cover:

If you’ve ever felt exhausted, overwhelmed, or disconnected from your business, you’re not alone. Burnout is more common than you think—especially for women juggling business, family, and life.

This week, I’m joined by Dr. Hayley D Quinn, an anti-burnout business coach, speaker, and former clinical psychologist, who helps women entrepreneurs build thriving businesses without sacrificing their wellbeing.

Many business owners push through exhaustion, thinking they’ll rest once they reach their next goal. But burnout doesn’t just drain your energy—it impacts your decision-making, motivation, and even revenue. In this episode, Dr. H...

If you’ve ever thought, “If I could just get my ads to work… land that one big influencer… launch that perfect collection—THEN my business would take off”—this episode is for you.

Success isn’t about one big move. It’s about layering small, strategic improvements over time.

After more than 10 years in e-commerce, I’ve learnt that real growth comes from consistent, incremental changes—not one magic bullet. In this episode, I’m sharing how to stop chasing that one big win and start focusing on the small, repeatable actions that truly move the needle. 

If you’ve ever wondered whether your personal style really matters in business, the answer is a resounding yes. The way you present yourself speaks volumes before you even say a word—and in today’s digital world, first impressions happen faster than ever.

In this episode, I’m joined by Jane Mow, a leading Personal Brand Stylist and Style Coach who helps female entrepreneurs and business owners elevate their image, build authority, and confidently step into their next level of success. With 18 years of experience working with CEOs, keynote speakers, and high-achieving women, Jane knows that how you...

If you’ve ever dreamed of turning your passion into a thriving business but aren’t sure where to start, this episode is for you.

Today, I’m joined by the inspiring Liandra Gaykamangu, the founder of Liandra, an internationally recognised Indigenous luxury lifestyle brand. Liandra’s journey is nothing short of extraordinary—she started out shaping young minds as a classroom teacher and is now making waves in the fashion industry, with her designs gracing the runways of Australian Fashion Week.

Most people assume that breaking into the fashion world requires years of experience, insider con...

If you’ve ever felt like you’re doing all the right things in your e-commerce business—following the strategies, running the ads, tweaking the offers—but still feel stuck, overwhelmed, or unsure of your next move, this episode is for you.

Today, I’m joined by the incredible Victoria Gibson, Creator of Soul Deep Success, who helps women create breakthroughs to their next level of success using the power of Human Design.

Most business owners focus on following other people’s formulas to create success. But true, sustainable success doesn’t come from chasing the next big t...

 From Breakouts to Business Success – Acacia’s Journey with PuraU

This week on Online Store Success, I’m chatting with Acacia, the founder of PuraU, a game-changing brand in the health and wellness space. Acacia’s journey from battling acne to creating a gut-health-focused skincare supplement is nothing short of inspiring.

In this episode, we dive into:

✅ The link between gut health and acne (and why most skincare brands miss this!)

✅ How Acacia turned her personal struggles into a thriving e-commerce business

✅ Her marketing strategies – what’s worked, what hasn’t, and what sh...

🎧 What Meta Ads Look Like in 2025 – My Predictions, What’s Changed & What to Expect

If you’ve been running Facebook ads and wondering, Why aren’t they working like they used to?—you’re not alone. Meta Ads are evolving fast, and what worked last year isn’t necessarily the best strategy in 2025.

In this episode, I’m breaking down:

✅ The latest updates to Facebook & Instagram Ads – including AI-powered Advantage+ campaigns and what they mean for your business.

✅ What’s working right now – and how to adjust your strategy to keep up.

✅ Why your ad crea...

Welcome back to Online Store Success! In my first episode of the year, I’m sharing a simple yet powerful Meta ads strategy that’s bringing me 100 new Instagram followers (plus email subscribers) each week—at a super low cost.

As a certified Meta ads specialist, I’m always testing new strategies to see what’s working in real time. This approach might surprise you because it’s a little unconventional, but it’s proving to be highly effective for audience building and brand awareness.

In This Episode, I Cover:

Today, I'm bringing back my most popular episode from 2024 for you to enjoy over the Christmas break.  

This episode is jam-packed full of lessons, failures, learnings and insights after 10 years in fashion e-commerce and I share what I'd do differently if I was to start a new online fashion store today. Tune in to hear what they are!

Interested in working together in the new year? Check out my courses and coaching programs here. 

Wishing you a very merry Christmas  and I can't wait to share more episodes with you in 2025 to help you...

As we come to the end of the year, it’s a great time to reflect on what did and didn’t and set goals for the year ahead.

I must confess, though, I’ve never been very good at setting and sticking to goals and plans.  As a big-picture thinker, I tend to find the smaller details boring and like to just ‘go with the flow’. 

However, after 20+  years in business, I’ve discovered that goals, plans, and structure really are my best friends and help me stay on track, working on things that matter, vs. get...

Things in business don’t always go to plan

Running an online store without spending on ads but still doubling your sales? It sounds too good to be true, but Lucy Bloomfield is here to show you it’s absolutely possible.

In this episode, Lucy—a seasoned eCommerce expert who has scaled multiple brands—shares her practical strategies to help you grow your sales sustainably without pouring money into paid ads. From building buzz to reusing what’s already working, her approach is both refreshing and actionable.

If you’ve been feeling stuck or overwhelm...

10 business lessons after 10 years in e-commerce

Welcome to the 100th episode of the podcast! This special milestone has me reflecting on my decade-long journey in e-commerce, and I'm thrilled to share the biggest lessons I’ve learned along the way.

In this episode, I dive into some critical insights that have shaped my business strategies, personal growth, and financial decisions. Tune in to the full episode to hear detailed stories behind each lesson and learn how you can apply these insights to scale your own business successfully.

Thank you for being a part of...

Scaling your e-commerce business with Meta ads can feel like the final piece of the puzzle—but only if you get the strategy right. Without the right foundations, it’s easy to waste money on ads that don’t convert.

In this episode, I’m sharing the exact Meta ads best practices that will set you up for success in 2024 and beyond. From knowing your numbers to simplifying your ad account structure, I’ll help you make sense of what it takes to run profitable, scalable campaigns.

Plus, you’ll hear how my clients have used these s...