Roofing SEO Podcast

Is your roofing marketing actually working — or just burning cash?

Clicks and impressions might look good in a report, but if your phone’s not ringing, something’s wrong.

In this episode, we break down how roofing companies can track real marketing results that drive revenue, avoid fluff reports, and focus on the key metrics that actually grow their business. You'll learn the exact tools top roofers use—including DataPins—to rank higher on Google, boost local visibility, and turn traffic into booked jobs.

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In this episode, Nolen and Jason talk about the key elements that a roofing website MUST-HAVE in order to convert more leads and rank higher on google.

Want your roofing company to rank in the top 3 on Google Maps? In this video, Nolan Walker explains how DataPins can transform your SEO strategy and boost your rankings without spending money on paid ads. With over 10 years of experience helping 500+ roofing companies get top rankings, Nolan shares insights into digital branded signaling, geo-coordinates, and helpful content that will get your roofing business noticed. Learn how you can start sending signals to Google and get the daily call volume you deserve.

Want a FREE LOCAL SEO AUDIT? Visit, https://www.roofingwebmasters.com/ or call...

In this video, Nolan and Jason from Roofing Webmasters discuss the dangers of roofing SEO spam and why it can damage your Google rankings. They explain how strategies like keyword stuffing, excessive blogging, and fake city pages can lead to poor user experiences and cause your site to drop in rankings. The duo highlights the importance of focusing on quality content that serves your customers rather than trying to trick Google’s algorithm. Watch to learn why spamming tactics don't work in today's SEO landscape and how to build a strong digital brand presence that drives consistent call volume fo...

Join Nolen Walker, entrepreneur and CEO of Roofing Webmasters, as he shares his insights from attending VidCon.

In this episode, Nolen discusses how his experiences at the conference reshaped his views on marketing. He also explores new strategies to help roofers build their brand and dominate Google search results. Tune in for valuable tips and a fresh perspective on digital marketing for roofing companies.

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Nolen Walker shares practical steps for getting your business website optimized in 2024.

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Stop trying to trick google! Nolen Walker shares some practical ways to create real content to boost your business.

In this episode, Nolan Walker talks about some lessons he's learned about SEO.

Nolen Walker of Roofing Webmasters talks about a roofer that was going broke, then this happened.

In the latest episode of The Roofing SEO Podcast, Nolen Walker and Jason Landry of Roofing Webmasters dive deep into the evolving landscape of roofing website content and SEO strategies. 

With the digital world constantly changing, especially after the Helpful Content Update in 2022, it's crucial for roofing companies to adapt their online presence to maintain and enhance their visibility on Google.

Discover the significance of E-E-A-T (Experience, Expertise, Authority, and Trust) in your SEO efforts and learn why traditional approaches to content might be holding your website back. 

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Join Nolen and Jason from Roofing Webmasters as they delve into the critical aspects of SEO for roofing companies in 2024. In this insightful video, they discuss why your roofing website's SEO efforts might not be getting the attention you expect from Google and what you can do about it.

Key Highlights:

The Misconception of Self-SEO Efforts: The duo shares a story reflecting the common mistake of overestimating the impact of personal SEO efforts on a website, emphasizing that what matters to you might not matter to Google.

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Join Nolen and Jason from Roofing Webmasters as they delve deep into roofing marketing in their latest podcast, "Are You a 2% Roofing Marketer?".

In this insightful discussion, they explain why 98% of roofers might be missing the mark in their marketing strategies and how you can strive to be in the top 2%.

Discover Google's pivotal role in shaping online business presence and why user perception is more critical than ever. Plus, get an exclusive look at our proprietary software, DataPins, explicitly designed for contractors to enhance their digital footprint. 

Join Nolen and Jason from Roofing Webmasters as they dive deep into the intriguing world of Google Maps rankings for roofers. 

Ever wondered how your business's address can influence your visibility on Google Maps? 

This video sheds light on the significance of the "red dot" or the geographical center in search results and how proximity plays a pivotal role in your business's online visibility. 

As the digital landscape evolves, so do Google's algorithms. We take a trip down memory lane, reflecting on how search res...

ChatGPT is the hottest topic in digital marketing right now, and roofing companies are wondering how it applies to roofing SEO. ChatGPT is a potent tool. However, it cannot provide the signals Google looks for when ranking roofing-based content.

Aside from ChatGPT, Google is moving to an AI-powered search engine. This is known as Google Bard and the Search Generative Experience (SGE). The primary thing that SGE will focus on is pulling "expert" content from various sources.

The new primary goal of roofers is to demonstrate expertise. The best...

Google keeps getting older, but the game remains the same. Roofing companies give up on digital marketing when they have a terrible experience. However, they sometimes don't point to that as the reason they quit. So next, they start buying expensive leads ($5,000 + per month) from "lead sources" for roofers. Suddenly, the budget is different from what you'd thought it be.

Refusing to pay marketing companies because of previous experience ends up costing roofers more money. You might even villainize Google as an entity as part of the New World Order. But think about Google...

FOMO is fear of missing out. While FOMO has always been part of SEO because of constantly changing algorithms, 2023 has presented the highest dosage of FOMO in recent memory. The primary culprit for this trend is the onset of AI technology, particularly concerning the mass production of website content.

Some roofing companies feel like they're missing out by NOT mass-producing AI-generated content for their website. But unfortunately, search engines have already penalized websites engaging in such mass production. 

A few listeners have pushed back by citing Google's recent guidelines w...

Nolen and Jason of The Roofing SEO Podcast forecast bold SEO predictions for roofing companies in 2023. Q4 of 2022 was perhaps the most disruptive SEO era in recent memory with the emergence of Google's Helpful Content Update, Bing's adoption of ChatGPT, and other AI technology advances. So check out our predictions for 2023:

Google Will Devalue Blog-Heavy Roofing Websites

Google has already started devaluing roofing websites with thin content, including low-quality blog posts. We predict that Google will turn the knob even further. Many roofing companies publish hundreds of blog posts that bog down...

Local roofing companies have been led to believe that reviews are the most crucial local SEO ranking factor. Sometimes it goes even further where some think it's the only local ranking factor. However, you will learn that you need more than reviews to allow your roofing business to rank in Google's Local Map 3-Pack results.

Suppose you've done your work to garner customer reviews and still aren't ranking within the 3-Pack. In that case, your business needs other digital branded signaling required to rank. For example, is your business website attached to your Google...

Roofing SEO has changed. Roofers with a strong digital brand survive, and those without one fail. Of course, creating and maintaining that brand requires consistent digital marketing efforts. Roofers that stop marketing during the down season won't be branded for peak season.

As more factors come into SEO, Google distinguishes good from lousy primarily by branded signals such as EEAT, experience, expertise, authority, and trustworthiness. You must send these signals with a branded website, reputation management, and quality content.

Listen to the full podcast episode to understand how to...

The Grover Theory requires you to distinguish which of three things is not like the other. For roofing companies, this applies to your online web presence in 2023. Search Google for your target keyword and analyze the top 3 websites and map listings compared to yours. Which of these things is not like the other?

In most cases, it's your website. Getting a high-quality web presence does require professional services like those offered at Roofing Webmasters. We don't say this to sell a service, but to be honest. The only way roofing companies can compete with...

At Roofing Webmasters, we've been working with roofers for 12 years. As a result, we notice problems with roofing company websites around the web. Generic agencies have a tendency to implement horrible SEO strategies for roofing clients.

One recent example came from a local roofing website that purported to offer "PPC roofing services." They intended to publish "PVC roofing" but misunderstood their client or auto-corrected PVC to PPC. Either way, it's gross incompetence by the marketer.

This website also engaged in antiquated SEO tactics like keyword stuffing and multi-location marketing...

When your roofing Google Maps ranking drops out of nowhere, it could be due to various factors. But, most roofers must first realize the connection between their main website, its content, and their Google Business Profile.

Contrary to popular belief, Google Maps rankings depend on three primary factors, distance, relevance, and prominence. Reviews and location only influence two of those factors. The other factor, relevance, depends on your website content.

Most roofing companies fall into two camps. Some believe they only need reviews and a Google Business Profile to...

About half of all roofing companies have a "name" problem regarding Google ranking. You might be surprised by how Google's algorithm views your company name. In this podcast episode, we will answer the following questions:

Remember to consult with a lawyer for specific questions regarding names and trademarks.

You might wonder what the problems are with roofing company n...

Roofing is an excellent business to be in in a bad economy (and a good one). However, some roofing companies only benefit from a good economy. Sow, what happens to roofers during a recession? (which is probably coming soon and has already started).

Here's what happens: roofers that invest in marketing during a recession continue to thrive in business and earn even more than during an excellent economy.

Don't get us wrong; you should cut costs during a recession but NOT ESSENTIAL COSTS. The problem is some roofing companies...

Most of us remember the 80s promos about how the brain changes on drugs. The same concept is true for roofing leads. Roofers who want leads are addicted to a low-quality business lifecycle. They are so used to this brain mode that they don't realize much better options exist.

We recently got a call from a roofer who expanded to 3 northeastern locations. They weren't expanding because of growth; they were expanding in an attempt to grow. This is an example of roofer lead brain. 

Instead of adequately translating your b...

Some roofing companies mistakenly believe that the Google Business Profile with the most reviews automatically ranks the highest. That's not the case. Instead, Google's local algorithm looks at proximity, relevance, and prominence. Although reviews impact prominence, they're only a fraction of the total algorithm.

However, one thing reviews do impact is conversions. As a result, Google Business Profiles with lots of reviews will convert customers at a higher rate. Check out Nolen's 5 points of roofer review success. 

Learn more about our company at: https://www.roofingwebmasters.com/services/online-reputation-reviews-services/

Nolen and Jason of Roofing Webmasters discuss Google's Helpful Content Update and how it impacts roofing websites. There are several misconceptions about SEO content, especially regarding what actually works for improving your business. 

Google's Helpful Content Update is pretty straightforward. The search engine is attempting to eliminate low-value content that bloats the index and doesn't serve the user's actual needs. Unfortunately, a ton of roofing "content" fits this description. 

We discuss the issues at length in this podcast episode, including data-driven solutions that ensure users benefit from your SEO we...

I'm Nolen Walker, founder, and CEO of Roofing Webmasters. Many people ask me what I would do if I started my own roofing company. The truth is, I've run a home services business before, and I got screwed by some web geek cocky marketers.

In this podcast episode, I explain everything I would do if I started a roofing company, from hiring to marketing and more. You can learn from my past experiences in business and my decade-plus worth of experience with digital marketing and SEO for roofers.

To...

Learn all about DataPins, the ultimate roofing SEO tool in 2022. Take pictures of your roofing jobs, add captions, and DataPins does the rest by adding geo-coordinates and publishing the pin to the tagged service or city pages. Add regular content updates to your service and city pages. 

Why DataPins Works

How does Google choose between 5,000 roof repair pages when ranking websites? Do they choose the website that publishes trash blog content written by English majors? Or do they choose the roofer using DataPins, the ultimate SEO tool for roofers, t...

Has roofer marketing reached the point of technological singularity? In other words, can human beings comprehend the technological components and benefits of digital marketing in 2022? As Google's algorithm evolves and marketing automation becomes more intelligent, are we losing our ability to decipher business promotion online?

To make sense of all of this are Nolen Walker and Jason Landry of Roofing Webmasters. Nolen and Jason discuss how contractors should approach marketing for roofers in 2022 and how invest in industry expertise.

To learn more about Roofing Webmasters, reach out here:

The potential recession presents challenges for roofing companies and their marketing campaigns. But will an economic shift actually impact roofers? And if so, how pronounced will it be?

Another factor to consider is that while many small businesses went out of business during the pandemic, most roofing companies thrived. But the people who remodeled their homes in 2020 will not need as much work done in 2022.

Don't forget about the storm factor. Major hail storms can make an entire year for roofing companies in hard-hit areas. Conversely, a lack of...

Are you a roofing company looking to create multiple Google Maps locations or Google Business Profiles / GMBs? Nolen Walker and Jason Landry of Roofing SEO Webmasters outline how to approach Google Maps optimization for roofers in 2022.

We mentioned the relationship between Google Maps and Google My Business, which becomes critical during optimization. Roofing Webmasters offers Google optimization as part of our marketing services, which encompasses every aspect of your Google presence, from Maps to My Business. Besides Google, we also claim and optimize listings on Yelp, Better Business Bureau, and other citation sources throughout...

Nolen and Jason of Roofing Webmasters discuss quick SEO tips for roofing marketing success in 2022.

Learn more about the podcast at:

https://www.roofingwebmasters.com/

The Big Show of Roofer Marketing can lead companies into making bad decisions. You might already be in it right now. Nolen and Jason discuss signs that you're in the Big Show.

Repeat after me: I Will Destroy My Competition. You can get into the Top 3 in your city and DOMINATE your marketing on Google.

When you pay money to a service provider, whether a digital marketing agency or a healthcare professional, you should refuse to be patronized. Most digital marketing agencies for roofers patronize their clients and tell them to increase their budget while insulting their intelligence.

In today’s Roofing SEO Podcast episode, Nolen and Jason discuss how roofers should react to salespeople and agency owners that patronize them regarding digital marketing services.

To patronize someone is to speak to them as an inferior, mainly when providing supposedly helpful information. Unfortunately, patronizing clients is...

As the owner of Roofing Webmasters, clients often tell me that I’m refreshingly honest. There are two reasons why I come across that way. First, I don’t like misleading my customers. Second, almost every other digital marketing company in the United States is either ignorant or unethical. Unfortunately, many are both, which is incredibly dangerous for roofers.

In the following podcast episode, Jason and I discuss the truth about digital marketing for roofers, and it’s not comforting. However, it is highly entertaining and insightful.

More th...

In the following podcast episode, Nolen discusses roofing leads to cash money profits. Roofers sometimes lose control over their operation, resulting in a loss of quality and long-term gains. Similarly, roofing contractors may spend all of their earnings on lifestyle, which is terrible.

The lead nurturing process cannot be passive as a roofer. Instead, you must pay special attention to ensuring your leads turn into profits in 2022. Unfortunately, some business owners fall into the trap of removing themself from the operation after initial success.

Although you can achieve th...

determine your level of success in the industry. Contractors work the gig economy, going job to job to meet ends. But, conversely, companies prosper, expand, and enjoy sustainable success for decades or more.

In today’s Roofing SEO Podcast, Nolen and Jason discuss the differences between roofing companies and roofing contractors. Sometimes roofers mistakenly believe they can’t be a company because of their current status, which is not valid. Any roofer can become a company in 2022.

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