Accounting Influencers Podcast
The Accounting Influencers Podcast, hosted by Rob Brown, is a must-listen for accounting professionals looking to strengthen their leadership presence, stay informed on disruptive forces in accounting and build credibility within their firms. Geared toward firm leaders, managers, partners and influencers, the show covers key topics like career development, influence, personal branding and interpreting the evolving trends impacting the accounting world. Rob brings his expertise to each episode, offering insights and guidance on how to grow your personal brand and stay strategically important in a rapidly changing profession. Whether you're aiming to influence within your firm or expand your reputation...
The Entrepreneurial Wake-Up Call for Accountants
In this episode, Rob Brown delivers a wake-up call to accounting firms stuck in legacy thinking and explains why entrepreneurial mindsets are now mission-critical.
Accounting used to be about consistency, caution, and compliance. Today, it's about creativity, innovation, and commercial bravery. In this solo episode, Rob Brown unpacks why accounting firms must ditch their old ways of working and embrace an entrepreneurial mindset. Whether it’s the pressure from private equity, client expectations, or shrinking margins, the message is clear: evolve or get left behind.
This episode explores what entrepreneurial thinking looks li...
Accountants - Why Personal Brand Beats Corporate Brand
Even if your accounting firm’s brand is forgettable, your personal brand doesn’t have to be.
Most accounting firms have forgettable brands. Weak taglines, boring websites and zero personality. But the real problem? Most professionals inside these firms are invisible too. In this episode, Rob Brown shares how partners, managers and leaders can build their own standout brands, even inside bland firms. This is a practical masterclass in personal visibility, positioning and thought leadership. If you're ready to stop hiding behind your job title and start being seen, this one’s for you.
K...
Is DEI Dead or Just Rebranded in Accounting Firms?
In this episode, Rob Brown reveals what’s really going on with DEI in accounting firms. While some headlines suggest diversity efforts are being scrapped, the truth is more subtle. Across the UK, US and beyond, firms are not abandoning DEI. They are rebranding it. Quietly. Strategically. This is the new phase of inclusion work. Less noise, more integration. The focus has shifted from visibility to viability. From slogans to systems. From identity to opportunity. If you lead people, manage teams or shape firm culture, you need to understand where DEI is going next.
Key Takeaways:
...
Is Accounting Still a Smart Career Move Long Term?
In this episode of the Accounting Influencers Podcast, Rob Brown explores whether accounting is still a smart career choice. He speaks to professionals at every stage from new starters to seasoned partners and firm owners. The conversation tackles the realities of burnout, the rise of AI and automation, and the growing demand for leadership and strategic thinking in the profession. Rob also shares how accounting opens doors to other careers and why your qualification is never wasted even if you choose to pivot.
Key Takeaways:
Why accounting is still one of the most stable and valuable...7 Ways Private Equity Is Reshaping Accounting Firms
Private equity is flooding into the accounting profession, transforming firm structures, governance models and leadership dynamics.In this episode of the Accounting Influencers Podcast, host Rob Brown breaks down the seismic impact of PE investment and what it means for accounting leaders, partners and rising stars.
Key Takeaways
Over $2 billion of PE has poured into US accounting inthree yearsTraditional partner models are being replaced by corporate governancePE firms demand efficiency, speed and profitability at scaleAudit independence is under regulatory threat with PE ownershipPE backed firms attract top talent with better pay and faster progression Cultural clashes...What's Missing for Influence with Accounting Leaders
In this episode of the Accounting Influencers Podcast, Rob Brown exposes the biggest weakness in most accounting firm leaders - the inability to let go. He explores the five levels of leadership influence and explains why context, not content, is what truly drives performance, accountability and culture inside firms.
If you’re stuck in reviews, decisions, and approvals, this episode is a wake-up call. Rob gives practical scripts and real-world examples to help partners, managers and future leaders delegate more effectively, empower others and lead with clarity.
Key Takeaways:
The five levels of leadership in...Insights on the Different Genres of Accounting Podcasts
In this episode of the Accounting Influencers Podcast, Rob Brown breaks down the different types of accounting podcasts and why they matter. From industry news and exam prep to tech trends and personal stories, podcasts now serve every level of the profession. Rob explains how to choose the right shows for your stage of career and how smart listening can sharpen your thinking and raise your influence. Whether you are a student, manager or firm partner, the podcasts you follow shape how you show up as a professional.
Key Takeaways:
The main types of accounting podcasts...Where Accounting Podcasts Are Going in 2025
In this solo episode Rob Brown explores the major podcast trends shaping 2025 and why they matter for busy accounting professionals. With more shows, noise and content than ever, the winners are not just the loudest, they are the smartest. Rob breaks down what to listen for, why AIP leads the pack and how the right podcast can build your credibility and strategic value inside and outside your firm. This is your roadmap to smarter listening, sharper insight and more influence.
Key Takeaways
Podcasts are more powerful than ever for building leadership and visibilityThe most successful shows...Work-Ready Grads in Accounting? Something's Missing!
Grads aren’t ready for the world of work. Schools aren’t helping. And accounting firms are paying the price. In this episode, Rob Brown breaks down the skills crisis facing employers, especially accounting firms. Why are so many graduates, interns and junior hires entering the workforce unprepared? What’s going wrong in the education system? And what can firm leaders do about it?
Rob explores the mismatch between academic learning and real-world performance, and lays out concrete strategies for firms to build better talent pipelines from the inside out.
Whether you're hiring your next intern...
Accounting Leaders - What Gen Z Really Thinks of You
Gen Z has entered the accounting profession — and they’re calling time on toxic leadership. In this episode, Rob Brown outlines the five most damaging behaviours driving young talent away from firms. From micromanagement to presenteeism, he explains why these outdated habits are no longer tolerated, and what leaders must do to retain the future of the profession.
Key Takeaways:
-Toxic behaviours are a firm’s biggest risk
-Gen Z won’t wait around for change — they’ll leave
-Culture must prioritise trust, feedback and transparency
-Partners need leadership training, no...
The One Area AI Can Never Beat Accounting Professionals
In this episode, Rob Brown discusses the impact of AI on the accounting profession, emphasizing the necessity for accounting professionals to embrace AI literacy and adapt to the evolving landscape. He highlights the importance of focusing on the human aspects of accounting that AI cannot replicate, such as emotional intelligence and complex problem-solving. The conversation also covers actionable strategies for accountants to remain relevant and valuable in a world increasingly influenced by AI.
Key Takeaways:
-AI literacy is now crucial for accounting professionals.
-Automation is taking over routine accounting tasks rapidly.
...
Accountants - Is AI Damaging Your Personal Credibility?
In this episode of the Accounting Influencer podcast, Rob Brown discusses the dual nature of artificial intelligence in accounting, emphasizing its potential to enhance content creation and personal branding while cautioning against losing authenticity. He advocates for leveraging AI as a tool to amplify one's voice and ideas rather than allowing it to replace them. The conversation highlights the importance of being visible and vocal in the accounting profession, using content to build authority and trust, and the need for professionals to maintain their unique perspectives in a landscape increasingly influenced by AI.
Takeaways
-Artificial...
Accountants: Should You Stay Loyal or Leave Your Firm?
In this episode, Rob Brown discusses the complexities of job switching in the accounting profession, exploring the motivations behind leaving a job and the factors that contribute to job satisfaction. He highlights the importance of evaluating both red flags that may indicate it's time to move and green flags that suggest staying put. The concept of a 'forever firm' is introduced, emphasizing the significance of a supportive workplace culture and career growth opportunities. Ultimately, listeners are encouraged to reflect on their career priorities and make informed decisions about their professional paths.
Takeaways:
-Job switching can...
Top Tips for Leading to Push Accounting Firm Growth
In this episode of the Accounting Influencers Podcast, host Rob Brown speaks with Gale Crosley, one of the world's foremost strategic growth advisors to accounting firms. Together they explore why many CPA firms struggle with sustainable growth, the rise of private equity in the profession, and how firms can position themselves for long-term success.
Key Takeaways
-Strategic growth means sustainable, profitable, and efficient growth—not luck or market dependency.
-Many accounting firms rely on opportunistic growth instead of a strategic plan.
-Private equity is accelerating the adoption of C-suite roles in ac...
What Accountants Need to Know About Attending Events
In this episode of the Accounting Influencers podcast, Rob Brown engages with industry experts Will Yap, Denise M. Meyer, and Robert Prusa to explore the significance of events in the accounting profession. They discuss the value of attending events, the importance of building relationships, and what makes a good event. The conversation also delves into how accountants choose which events to attend, the ROI considerations, and the evolving trends in event planning. The episode culminates in insights about the upcoming Right Now 2025 event, emphasizing community and professional growth.
Key Takeaways:
-Attending events is crucial for...
How Client Expectations Are Changing: Need to Know
In this conversation, Rob Brown and Eric Gregg discuss the importance of understanding client needs in the accounting industry, emphasizing the significance of specialization, effective online presence, and the role of technology in enhancing client relationships. They explore the concept of the 'Day One Accounting Firm,' which highlights how firms can position themselves to be top of mind for potential clients. The discussion also covers pricing strategies, the importance of onboarding, and how firms can differentiate themselves through client experience and thought leadership.
Key Takeaways:
-Accountants often lack insight into what clients truly want.<...
Corporate and Big 4 Layoffs - Trouble for Accounting?
Are corporate layoffs and strict return-to-office mandates causing a talent crisis in accounting? Host Rob Brown explores how major changes at large firms like PwC, Deloitte, and KPMG are reshaping the landscape and what smaller accounting firms can do to capitalize on these shifts. Discover why leaders at all levels must rethink their strategies to attract and retain top talent.
Key Takeaways:
-Transparency during layoffs builds trust.
-Strict RTO mandates can negatively impact morale.
-Smaller firms can attract talent leaving large firms.
-Flexibility remains crucial for employee retention.
<...DEI Retreat: a Death Sentence for Accounting Talent?
Why Are Accounting Firms Quietly Dropping DEI?
Accounting firms are making drastic changes to their DEI programs, and not in the way you might think. KPMG has officially ended its "Accelerate 2025" program, following similar moves from Deloitte and others. Meanwhile, governing bodies like AICPA, CIMA, and ACCA are doubling down on DEI’s importance. So, what’s really happening? In this episode, Rob Brown breaks down:
Key Takeaways:
âś… Why KPMG, Deloitte, and others are scaling back DEI
âś… The legal and political forces driving this shift
âś… How these changes impact recruitmen...
The Big 4 Go Legal: Why KPMG’s Bold Step Matters to You
In this episode of the Accounting Influencer podcast, Rob Brown discusses KPMG's groundbreaking move to become the first major accounting firm in the US to own a law firm, following new laws in Arizona that allow non-lawyers to own law firms. This shift is driven by client demand for integrated services, advancements in technology, and the lucrative nature of legal services. Brown emphasizes the implications for accounting professionals, including the need for multidisciplinary skills, tech literacy, and ethical considerations. He encourages listeners to stay informed, expand their expertise, and build their influence to remain relevant in a rapidly changing...
The Big DEI Split: What Smart Accounting Firms Are Doing
In this episode of the Accounting Influencers podcast, Rob Brown discusses the significant shift in diversity, equity, and inclusion (DEI) initiatives at Deloitte, where the US branch has decided to shut down its DEI program while the UK branch continues its commitment. This split reflects a broader trend among major corporations retreating from DEI commitments, influenced by political changes and government contracts.
Brown emphasizes the implications for talent acquisition and retention in the accounting profession, which has historically struggled with diversity. He outlines three potential approaches for firms moving forward and provides actionable insights for accounting leaders...
The Gen Z Takeover: What It Means for Accounting Firms
By 2025, Gen Z will make up 1 in 10 managers, bringing fresh perspectives, bold expectations, and digital fluency to the workplace. But for accounting firms, this generational shift presents both challenges and opportunities. In this episode of the Accounting Influencers Podcast, Rob Brown dives into the heart of the Gen Z revolution in accounting. Are they lazy, entitled, and impossible to manage? Or are they the key to solving the profession’s talent and innovation crises?
From their demand for clarity and purpose to their insistence on fairness and flexibility, this episode unpacks what Gen Z really wants—and what...
Return to Office Mandates in Accounting: What Gives?
Return-to-office mandates are making waves in the accounting profession. Some firms are tightening policies, while others embrace hybrid work. What’s the real reason behind these decisions? Are RTO mandates about productivity, or are firms using them for hidden cost-cutting measures? Rob Brown breaks it all down in this episode of the Accounting Influencers Podcast.
Key Takeaways:
- RTO mandates are often about cost-cutting, not collaboration.
- Hybrid work models attract and retain top talent.
- Firms with strict RTO policies risk losing their best employees.
- Leadership needs to...
PE Disruption in Accounting: What Leaders Need to Know
In this episode,, Rob Brown and Gary Shamis delve into the impact of private equity on the accounting industry, exploring its rise, implications for mergers and acquisitions, and the challenges faced by smaller firms. They discuss the role of leadership in navigating disruption and highlight the opportunities available in the current accounting landscape, particularly for middle-market firms.
Key Takeaways
Private equity is reshaping the accounting industry globally.M&A and private equity offer different challenges and opportunities.Leadership and strategy are critical in navigating PE disruption.Middle-market firms present untapped opportunities for CPA practices.Firms must...Accounting Firms - Is Staying Independent an Option?
In this episode, Rob Brown invites Gary Shamis to discuss the challenges and strategies for accounting firms to maintain independence in a landscape dominated by mergers, acquisitions and private equity. Learn the importance of partner alignment, succession planning, leadership and a recalibrated partner buyout process as essential elements for firms to thrive independently. Plus winning strategies such as building advisory practices, fostering a strong culture and executing effective change management to navigate the evolving accounting industry.
Takeaways:
Why it's impossible for an accounting firm to stay independent.Partner alignment is crucial for maintaining independence.Opportunistic greed...Hybrid Working Best Practices for Accounting Firms
Rob Brown interviews John Wichmann and John Fenton on the evolving landscape of hybrid work in the accounting industry. They explore the importance of intentionality, accountability, and the overall employee experience in creating a successful hybrid work environment. The discussion highlights the challenges firms face in adapting to new work models, the necessity of structured opportunities for collaboration, and the need for flexibility in workplace culture. They also touch on the lessons that can be learned from other industries and make predictions about the future of hybrid work in accounting.
Key Takeaways
Hybrid work doesn't have...Need to Know Technology Trends in 2025 for Accountants
In today's show, Rob Brown interviews Steve Cox to explore the current state of the accounting profession, highlighting both the challenges and opportunities it faces. Key themes include the impact of technology, staffing shortages, and changing client expectations. The discussion emphasizes the need for accountants to adapt to these changes, particularly in terms of technology adoption and mindset shifts. The speakers provide insights into how firms can navigate these challenges and leverage technology for growth and efficiency.
Key takeaways
The accounting profession is at a crossroads with both opportunities and challenges.Client expectations have significantly increased...The Four Biggest Challenges Facing Accounting Firms
Is technology the saviour or the grim reaper of accounting?Â
In this episode of the Accounting Influencers podcast, Rob Brown and Steve Cox delve into the transformative role of technology in the accounting profession. They discuss the historical evolution of accounting technology, the current state of AI, and its implications for the future. Steve shares insights from Gartner's technology trends report, highlighting the rapid adoption of AI and the importance of accountants evolving with these changes. The conversation emphasizes the need for accounting professionals to embrace technology to remain relevant and competitive in a rapidly changing landscape.
PE's New Digital Divide in Accounting Firm Leadership
In this episode of the Accounting Influencers podcast, Rob Brown discusses the alarming statistic that 65% of current accounting firm partners will be considered digitally obsolete within three years. He emphasizes the transformative impact of private equity on the accounting industry, highlighting the need for leaders to adapt to rapid changes in technology and client service models.
The conversation explores the emergence of transformation leaders who bridge traditional accounting practices with digital innovation, the importance of reimagining technology and talent deployment, and the necessity of measuring success through new metrics. Brown outlines essential skills for future leaders and...
PE & Accounting Talent: Building Teams That Don't Leave
In this episode, Rob Brown discusses the transformative impact of private equity on the accounting profession, particularly in terms of talent acquisition and retention. He highlights how private equity-backed firms are reshaping the traditional accounting model by offering new roles, competitive compensation structures, and accelerated career paths. Brown emphasizes the need for accounting leaders to adapt their strategies to attract and retain top talent in a rapidly changing landscape.
Big takeaways
70% of top performers at traditional firms would leave for private equity-backed firms.Private equity is a major disruptor in the accounting profession.The traditional model...PE's Leadership ShakeUp: Accounting's Winners & Losers
In this episode, Rob Brown discusses the significant changes in the accounting profession driven by private equity investments. He highlights the urgent need for accounting leaders to adapt to new leadership dynamics, emphasizing the importance of transformational skills, agility, and a growth mindset. The conversation outlines actionable steps for leaders to remain relevant and influential in a rapidly evolving landscape.
Takeaways
Half of accounting leaders may become irrelevant in 36 months.Private equity is reshaping leadership in accounting firms.Traditional paths to power in accounting are disappearing.PE-backed firms promote leaders much faster than traditional firms.Adaptive...Breaking the Influence Code: Lessons from the Top 100
Every December, Accounting Today magazine selects 100 influential leaders in accounting. In this episode of the Accounting Influencer podcast, Rob Brown discusses the significance of influence in the accounting profession, highlighting how many leaders have built their authority from humble beginnings.
He outlines eight distinct paths to building influence, emphasizing that individuals can choose the path that aligns with their strengths. The conversation concludes with actionable steps for listeners to start building their influence intentionally, ensuring they remain relevant and strategically important in their careers.
Takeaways
Many influential leaders started from humble beginnings without elite...Private Equity’s Takeover: What Accountants Need to Know
In this episode of The Accounting Influencers Podcast, host Rob Brown dives into the world of private equity and its growing impact on accounting firms. With firms like Baker Tilly and Grant Thornton selling stakes to private equity, Rob explores what this means for firm growth, independence, and leadership. Should accounting firms embrace private equity or avoid it at all costs? Listen in for a deep dive into the opportunities and risks that private equity brings to the accounting profession.
Key Takeaways
Private equity is increasingly targeting accounting firms, offering capital and growth opportunities.Firms like...How to Build Your Influence During Disruptive Times
In this episode of the Accounting Influencers Podcast, Rob Brown dives into the Key Facts and Trends in the Accountancy Profession 2024 report, revealing how accounting firms are being impacted by the rapid pace of technological change and disruption.
From the shrinking number of audit firms to the increasing role of AI and cloud accounting, Rob offers actionable insights for leaders, managers, and influencers looking to stay relevant and build influence. He also explores the growing importance of diversity and how firms can retain top talent in a highly competitive landscape. If you’re serious about staying ahead an...
Tech Revolution: Opportunity or Threat to Accountants?
Tech – A Force for Good or the Death of Accountants? In this episode of the Accounting Influencers Podcast, host Rob Brown delves into the critical topic of technology’s impact on the accounting profession. With automation, AI, and machine learning reshaping how accountants work, the big question is: Is tech a savior or a job killer?
Rob breaks down what this technological revolution means for accountants today and in the future, exploring both the opportunities and the risks. For firms and professionals who embrace these tools, the future looks bright. But for those who resist? The outlook may...
Leveraging Conferences to Build Your Influence & Brand
Conferences are back, but are you truly getting value from them? In this episode of the Accounting Influencers Podcast, host Rob Brown dives into 10 powerful strategies to ensure your time, money, and energy at accounting and tech conferences translate into real returns. Whether you're a leader, manager, or influencer in an accounting firm, these tips will help you build your personal brand, strengthen your network, and find actionable insights to bring back to your team.
If you've ever left a conference wondering if it was worth it, this episode is for you. Rob shares practical advice on...
Big 4 Layoffs: Key Lessons For Accounting Leaders
In this episode of the Accounting Influencers podcast, Rob Brown discusses the recent layoffs in the accounting profession, particularly among the big four firms and software providers. He explores the reasons behind these layoffs, the evolving skill requirements for accountants, and the new opportunities that arise from these changes. The conversation emphasizes the importance of continuous learning, adaptability, and thought leadership in navigating the current landscape. Additionally, Rob addresses the implications for the talent pipeline and offers insights for leaders on how to manage their teams during this period of disruption.
Key Takeaways
Layoffs in accounting...Personal Branding: Now Mandatory for Accounting Leaders
In this episode of the Accounting Influencers Podcast, Rob Brown emphasizes the critical role of personal branding for accounting professionals. He discusses how a strong personal brand can differentiate individuals in a competitive field, enhance visibility, and open doors to new opportunities. The conversation covers the importance of creating content, engaging with audiences, and maintaining authenticity and consistency in branding efforts. Ultimately, Rob encourages accountants to leverage their influence to drive positive change within the industry.
Key Takeaways
If you're relying solely on technical skills, you're falling behind.Building a standout personal brand can catapult you...Accounting Leaders: Must Knows on the Partnership Model
In this episode of the Accounting Influencers podcast, Rob Brown discusses the significant shifts occurring in the accounting profession, particularly the decline of the traditional partnership model. He emphasizes the need for firms to adapt to a corporate business model led by a CEO, driven by the growing influence of private equity. The conversation highlights the importance of technology, strategic leadership, and innovative hiring practices in shaping the future of accounting firms. Rob provides actionable strategies for aspiring leaders to enhance their influence and authority within their firms, advocating for modernization and collaboration.
Key Takeaways
The...The Career Move Every Accounting Leader Should Make
In this episode of the Accounting Influencer podcast, Rob Brown discusses the transformative power of public writing for accounting professionals. He emphasizes that writing in public can set individuals apart in their careers, enhance their reputation, and establish them as thought leaders in the industry. Rob addresses common fears associated with writing and encourages accountants to share their insights and experiences. He highlights the long-term benefits of consistent writing, not only for personal branding but also for the reputation of their firms. The episode concludes with practical tips for getting started with public writing.
Key Takeaways
...Panel: Taking the Pulse of the Accounting Profession
How well-equipped is the accounting profession to handle rapid technological advancements and a changing workforce? Are firms ready to embrace the future or stuck in outdated models?
Rob Brown hosts an expert panel featuring Todd Robinson, Angie Grissom, Itamar Jobani, and James Hickey to discuss the future of the accounting profession. The conversation explores critical challenges facing accountants today, such as adapting to technological changes, AI integration, talent retention, and shifting towards a more advisory-based role. The panel shares their unique insights on how firms must navigate cultural shifts, embrace leadership, and rethink their traditional business models...
