Social Media for B2B Growth: LinkedIn Strategies and Tips

Is your B2B LinkedIn strategy falling flat, despite all the effort your team puts in?  Hint: You don't grow on LinkedIn by doing more. You grow on LinkedIn by working together.

Key moments in this episode - 

00:00 Why Your LinkedIn Strategy Isn't Working

01:09 Common Issues with B2B LinkedIn Strategies

05:31 The Power of Alignment

07:26 Improve Your LinkedIn Results

11:05 Shared LinkedIn KPIs

12:50 LinkedIn B2B Strategy Fails

14:03 Grow by Working Together

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Is your team struggling with LinkedIn? In this episode, Coach Michelle J Raymond delves into common misconceptions about using LinkedIn for business and how to set your team up for success.

Learn why assuming LinkedIn is easy can set your team up for failure and discover practical tips on providing the necessary support and training.

Michelle offers insights on how to create an effective employee advocacy program, the importance of social media policies, and realistic expectations for time and effort.

Key moments in this episode - 

0:00 The LinkedIn Myth

00:56 The...

Struggling to write LinkedIn sales posts without sounding cringe? Learn how to sell with confidence using a simple, proven copywriting framework.

Key moments in this episode - 

00:00 Overcoming the Fear of Sales Posts on LinkedIn

00:47 The Misconceptions About Selling on LinkedIn

05:30 Mindset Matters

10:04 The Consequences of Avoiding LinkedIn Sales Posts

14:09 The Non-Cringe Guide to LinkedIn Sales Posts

17:03 Mastering Sales Copywriting Frameworks

20:07 The Power of Copywriting in LinkedIn Sales

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Are you sick of your LinkedIn content being ignored? Let's discuss the most likely cause and actionable strategies to improve your LinkedIn visibility and engagement.

Discover how cultivating a strong point of view, crafting engaging hooks, and presenting your authentic self can enhance your LinkedIn presence.

Key moments in this episode - 

00:00 Playing It Safe on LinkedIn

00:36 The State of LinkedIn Content

01:45 The Problem with Most LinkedIn Content

03:50 Creating Engaging LinkedIn Content: The Hook

06:43 Be Authentic

09:10 Practical Tips to Improve Your LinkedIn Content

11...

Feeling guilty about taking time off LinkedIn? LinkedIn expert Michelle J Raymond shares what really happens when you step away and why consistency doesn’t mean posting daily. A must listen for B2B marketers balancing business and burnout.

Key moments in this episode - 

00:00 The guilt of going quiet on LinkedIn

03:40 Fear vs reality: Will the LinkedIn algorithm punish you?

06:15 What happened to reach and engagement after the break

08:22 LinkedIn relationships matter more than the algorithm

10:10 Advice for LinkedIn creators worried about stepping back

11:35 Ref...

Discover the prevalent LinkedIn scams and warning signs that can harm your brand and business. Coach Michelle J Raymond and guest Scott Aaron, discuss the dangers of these tactics, the signs to spot them, and the repercussions they can have on your LinkedIn presence.

Key moments in this episode - 

00:00 Intro Guest - Scott Aaron

01:47 The Problem with LinkedIn Engagement Pods

05:06 Spotting Fake Engagement on LinkedIn

12:28 The Temptation and Pitfalls of Buying LinkedIn Followers

20:14 The Dangers of Rented Accounts and Data Scraping

25:39 Risks of Automation Tools o...

Is your LinkedIn Company Page stuck in silence? LinkedIn Pages expert Michelle J Raymond breaks down the five biggest mistakes B2B brands make and what to do instead to drive real engagement, visibility, and results.

Key moments in this episode - 

00:00 Why Your LinkedIn Company Page is Invisible

02:17 Unoptimised LinkedIn Page Setup

04:10 Boring LinkedIn Company Page Content

06:23 LinkedIn Unoriginal Content

08:40 Broadcasting Instead of Engaging

10:08 Don't Hide Your Employees

12:06 Take Action on LinkedIn

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Let's break down the subtle mistake B2B marketers are making that’s quietly eroding trust and it’s more common than you think. If you want your brand to stand out for the right reasons, this is the wake-up call you need.

Key moments in this episode - 

00:00 Introduction

01:06 RecipeGate: The Controversy Unfolds

03:16 The Cost of Copying in Marketing

05:13 Importance of Original Content on LinkedIn

09:33 Personal Branding Journey

13:54 Tips for Staying Original on LinkedIn

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Learn why having the most LinkedIn Company Page followers can set your brand apart by establishing social proof, credibility, and industry leadership. Discover how to transform your company's presence on LinkedIn, attract new followers, and engage your audience better.

Key moments in this episode - 

00:00 Guest - Ashley Faus

00:55 Defining Thought Leadership

01:51 Challenges with Founder-Led Brands

02:46 Misconceptions in B2B Thought Leadership

04:28 The Role of Executives in Thought Leadership

12:00 Identifying New Thought Leaders Within the Company

21:01 Practical Tips for Supporting Thought Leaders

25:16 ...

Struggling to grow your LinkedIn Company Page? In this episode, LinkedIn strategist Michelle J Raymond shares the top four reasons your Page isn’t gaining traction. From lack of strategy to inconsistent content, and what to do to finally see results. Discover how B2B businesses can get back on track, even with limited time and resources.

Key moments in this episode - 

00:00 Tackling Company Page Frustrations

03:30 LinkedIn Company Page Strategy

07:08 Keeping Up with LinkedIn Changes

10:46 Consistency in Content Creation on LinkedIn

15:28 Evaluating Team Capacity

17:21 LinkedIn...

Want to stand out on LinkedIn without resorting to gimmicks? In this episode, Michelle J Raymond shares a simple, practical framework to help B2B marketers discover what makes them different and why it matters.

Key moments in this episode - 

00:00 - Why being different matters on LinkedIn

01:30 - The mistake most brands make

03:00 – Why blending in costs you opportunities

05:00 – 5 questions to find your different

13:30 – Updating your LinkedIn profile

16:00 – Final tips to own your difference

CONNECT WITH MICHELLE J RAYMOND

LinkedIn short form video is it a trend or game-changer for B2B brands?

Michelle J Raymond reveals why she changed her mind and now believes LinkedIn is the most underrated video platform for business. In this episode, you'll get the facts, the strategy, and the tools to decide if LinkedIn video is worth your time.

Key moments in this episode - 

00:00 – Is LinkedIn video worth it?

01:00 – LinkedIn video feed

03:00 – Why this isn’t just another TikTok copy

04:50 – LinkedIn’s official video stats (2025)

06:45 – Pros of LinkedIn video...

If you're struggling with LinkedIn engagement, it's time for some tough love. No more blaming the algorithm - time to look in the mirror. Learn how to understand and serve your audience better, leading to higher engagement and business growth.

Perfect for marketers and business owners alike, this podcast is packed with practical insights and actionable tips.

Key moments in this episode - 

00:00 Tough Love Truth

03:29 Common LinkedIn Content Issues

08:00 The Power of Empathy

11:01 The R.A.T.E Framework

15:11 Self-Audit Challenge

17:24 Empathy f...

Global Insights and the P.A.G.E Advocacy Framework for LinkedIn Success

Join Coach Michelle J Raymond as she recounts the highlights of the P.A.G.E Advocacy Tour, sharing invaluable insights from Uplift Live in the UK and Social Media Marketing World in the US.

From overcoming travel chaos to meeting LinkedIn connections, Michelle dives into the essentials of LinkedIn strategy, emphasising the importance of fundamentals, storytelling, and the newly introduced P.A.G.E Advocacy framework.

Discover how to amplify your company's presence on LinkedIn and stay ahead in...

Let's discuss the common misconception that being salesy on LinkedIn is detrimental to business growth. The real problem lies in bad selling practices and here's how to avoid them.

Key moments in this episode - 

00:00 Being Salesy on LinkedIn

00:32 Global Page Advocacy Tour

01:35 The Real Problem: Bad Selling Practices

02:49 Three-Step Framework for Effective LinkedIn Selling

07:29 Soft vs. Hard Selling Techniques

09:56 Final Thoughts and Encouragement

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Let's talk about the 3Cs of an awesome LinkedIn B2B Marketer - curiosity, consistency and connection driven.

Key moments in this episode - 

00:00 Standing Out in B2B Marketing

00:47 9 Essential Characteristics of B2B Marketing Leaders

03:43 Curiosity

06:19 Consistency

07:28 Connection Driven

10:31 Conclusion: The Three C's for B2B Marketing Success

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Register for a FREE Metricool account t...

Have you wondered how you can use LinkedIn to land dream speaking gigs? LinkedIn expert and international expert Michelle J Raymond shares her journey and practical tips.

Key moments in this episode - 

00:00 Becoming a Speaker

03:14 From LinkedIn Lives to International Stages

03:57 Owning Your Niche

06:36 Beyond Expertise: Crafting Memorable Talks

08:51 Leveraging LinkedIn for Speaking Opportunities

10:37 Promoting and Networking at Events

13:50 Conclusion

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Tune in to learn how to leverage comments to build your brand and grow your business on LinkedIn. Bonus - Three advanced commenting techniques.

Key moments in this episode - 

00:00 The Power of LinkedIn Comments

00:54 From Comment to International Speaker

01:58 Commenting on LinkedIn

02:33 How Often Should You Comment?

06:46 Avoiding Spammy Comments

11:04 Advanced Commenting Strategies

15:06 Strategic Commenting for Business Growth

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Do you find it tough to keep up with LinkedIn's updates? Good news - this episode powers through six key LinkedIn updates every B2B Marketer needs to know.

Key moments in this episode - 

00:00 Introduction to LinkedIn Changes

00:44 Six Key LinkedIn Changes Overview

02:41 LinkedIn Profile Banner Update

04:19 Enhanced Newsletter Analytics

05:23 LinkedIn Video Feed on Desktop

07:07 Premium Duo Subscription

08:26 Profile Appearances Analytics

10:21 Comment Impressions Analytics

12:07 Conclusion and Upcoming Events

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We can't just blame the LinkedIn algorithm for poor Company Page engagement rates. Let's explore content fails and strategies on how to fix these common mistakes for your Company Page. If you are a LinkedIn Company Page admin or B2B Marketer this episode is a must listen for your B2B brand.

Key moments in this episode - 

00:00 LinkedIn Company Page Engagement

01:18 Understanding LinkedIn's Algorithm Challenges

02:59 Common Mistakes in LinkedIn Page Content Strategy

05:53 The Power of Demand Generation Content on LinkedIn

12:01 How to fix your Company Page c...

Coach Michelle J Raymond helps LinkedIn beginners get started by addressing common fears and providing actionable steps. Michelle discusses the importance of mindset, conducting a profile audit, and taking small, manageable actions to build confidence.

She shares personal stories and introduces strategies from 'The LinkedIn Branding Book' to overcome fears. Whether you are new to LinkedIn or looking to re-engage, this episode offers valuable tips to help you make an impact. Tune in to learn how to navigate LinkedIn with confidence and authenticity.

Key moments in this episode - 

0:00 Overcoming LinkedIn Anxiety

How often should you post on LinkedIn? The short answer - it depends. The long answer is in this episode. LinkedIn expert Michelle J Raymond discusses what keeps the LinkedIn algorithm happy, where you should really focus, and, most of all, ensuring that your actions align with your business goals.

Key moments in this episode - 

00:00 The LinkedIn Posting Dilemma

02:17 Understanding the LinkedIn Algorithm

05:56 Setting Your LinkedIn Game Plan

07:29 Consistency Over Frequency

12:14 Scheduling Posts on LinkedIn

17:26 Upcoming Speaking Events

CONNECT WITH MICHELLE J RAYMOND...

Should you set up a LinkedIn newsletter or an email newsletter for your business? Let's look at the pros and cons of each and explore another option you may not have thought about.

Subscribe to my newsletter - https://b2bgrowthco.com/newsletter/

Key moments in this episode - 

00:00 LinkedIn vs. Off-Platform Newsletters

00:31 My Journey Starting a Newsletter

02:55 Pros of LinkedIn Newsletters

05:44 Cons of LinkedIn Newsletters

08:33 Exploring Email Newsletters

14:18 The Hybrid Approach

18:22 Conclusion and Linked Summit

Today's episode is sponsore...

Let's explore the underutilised potential of LinkedIn Polls for B2B businesses to gain market intelligence, increase engagement and drive business growth.

Key moments in this episode - 

00:00 Why LinkedIn Polls

03:29 The Power of LinkedIn Polls

05:06 Structuring Winning LinkedIn Polls

09:18 Common Mistakes with LinkedIn Polls

11:12 Using LinkedIn Polls to Grow Your B2B

13:29 Listener LinkedIn Poll Challenge

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Learn why having the most LinkedIn Company Page followers can set your brand apart by establishing social proof, credibility, and industry leadership. Discover how to transform your company's presence on LinkedIn, attract new followers, and engage your audience better.  

Key moments in this episode - 

00:00 Importance of LinkedIn Company Page Followers

01:16 Why Page Followers Matter

04:43 Audit Your LinkedIn Company Page

08:49 LinkedIn Content for Follower Growth

13:58 The Power of Two 17:03 Action Steps  

CONNECT WITH MICHELLE J RAYMOND

The top three LinkedIn trends B2B marketers need to know for 2025. Learn how to navigate LinkedIn's evolving landscape and make the most of these trends to enhance your B2B marketing strategy.

Key moments in this episode:

00:00 Introduction to Key LinkedIn Trends

02:36 The Pros and Cons of AI on LinkedIn

06:15 Navigating LinkedIn's Video Content

09:57 Embracing Page Advocacy

13:38 Future Outlook

Today's episode is sponsored by Metricool. Make sure to register...

If you haven't quite found your excitement for getting started on LinkedIn in 2025, this episode is for you. 

Key moments in this episode:

00:00 Reignite Your LinkedIn Passion 00:27 Understanding the LinkedIn Blues 03:55 Strategies to Clean Up Your Feed 05:59 Review and Build Your LinkedIn Community 07:57 Engage Through Direct Messages 10:39 Final Thoughts and Encouragement   Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://i.mtr.cool/NEDXVZABOUT MICHELLE J RAYMONDMichelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To contin...

Use this episode as your inspiration to stop and think about what you achieved on LinkedIn in 2024. You might realise you have come much further than you give yourself credit. 

Key moments in this episode:

Brand partnerships on LinkedIn sure are causing a buzz. Whether you are a LinkedIn creator or a brand looking to partner with them, this episode is for you. 

Key moments in this episode:

LinkedIn new features include significant changes to LinkedIn audio events, the introduction of LinkedIn Accelerate - AI ad campaigns, the option for Premium users to have rotating profile banners, and the ability to boost personal posts.

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://i.mtr.cool/NEDXVZ

Key moments in this episode:

00:00 Introduction

01:41 New LinkedIn Features Overview

04:08 Changes to LinkedIn Audio Events

07:49 LinkedIn Accelerate: AI-Powered Ad Cam...

How would you rate your LinkedIn content strategy's effectiveness? In a recent study, Less than a third (29%) called theirs extremely or very effective. So, let's ask Ann Handley how she would turn this around in 2025.

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://i.mtr.cool/NEDXVZ

Key moments in this episode:

00:00 Welcome Ann Handley

04:15 The State of B2B Content Marketing

08:16 Strategies for Spectacular LinkedIn Content

17:48 Perso...

How do you sell more on LinkedIn when posting content alone isn't working? First recorded for The Futur Podcast, Chris Do interviews Michelle J Raymond and they look into the business side of LinkedIn. 

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://i.mtr.cool/NEDXVZ

Key moments in this episode:

00:00 Introduction to a Milestone Podcast Episode

00:38 Flipping the Script: Michelle Gets Interviewed

04:17 The Journey to LinkedIn Success

07...

The 15th Annual B2B Content Marketing Report is out, and Michelle J Raymond sits down with Robert Rose to unpack what it all means for the future of B2B marketing.

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://i.mtr.cool/NEDXVZ

Key moments in this episode:00:00 Introduction and Welcome 00:52 Origins of the B2B Content Marketing Report 04:10 Current Trends and Challenges in B2B Marketing 05:32 The Identity Crisis in B2B Marketing 07:38 Enco...

If you’re planning your 2025 LinkedIn Ad strategy, this is where you want to start. Michelle J Raymond sits down with the LinkedIn Ads expert, AJ Wilcox, to give you the inside scoop on what's working to reduce your CPC and increase leads.

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://i.mtr.cool/NEDXVZ

Key moments in this episode:00:00 Introduction to LinkedIn Ads 01:36 The State of LinkedIn Ads 06:50 Common Mistakes in LinkedIn Ad Campaigns 09:39 Optimi...

If you want your content seen by more people - first look at what content formats are working best on LinkedIn, then how can you improve the copy on your posts and saving the best for last - the guaranteed way to improve your LinkedIn content performance. 

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://i.mtr.cool/NEDXVZ

Key moments in this episode:

No budget for LinkedIn Ads? No worries. In this episode we look at the top organic strategies for LinkedIn Marketers in 2025. 

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://i.mtr.cool/NEDXVZ

Key moments in this episode: 00:00 Crushing LinkedIn in 202504:44 LinkedIn Content Planning07:29 LinkedIn for business foundations10:05 Employee Advocacy on LinkedIn14:39 Thought Leadership on LinkedIn18:41 Upcoming Episodes

ABOUT MICHELLE J RAYMONDMichelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continu...

LinkedIn is crowded, and playing it safe and putting out boring content will not help your brand stand out and win opportunities on LinkedIn. What will work? I asked expert guest and LinkedIn insider - Robin O Connell to share what's working and what isn't for brands as we head into 2025. 

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://i.mtr.cool/NEDXVZ

Key moments in this episode:

The benefits of employee advocacy are well known, but LinkedIn is making a change that will limit how this works on the platform. To make sure your business is prepared let's go through the changes and alternatives for your business.  Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://i.mtr.cool/NEDXVZ

Key moments in this episode: 00:00 LinkedIn Announcement03:20 The My Company and Employee Advocacy Tabs on LinkedIn04:49 The Impact of Removing These Features06:18 Exploring Alternatives for Em...

Are you a small marketing team or a solo entrepreneur struggling to keep up with content demands? In this episode, Michelle J Raymond shares her best-kept secret for creating endless content without burning out. Learn about the tools and strategies she uses, and how you can implement them today! Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://i.mtr.cool/NEDXVZ

Key moments in this episode: 00:00 Overcoming Content Creation Overwhelm 01:45 11 Reasons to Love LinkedIn Live 05:54 Getting Started w...

Ever heard ‘I don’t need LinkedIn’ from a sales rep? Or maybe a team member saying, ‘That’s not my job’? Join Coach Michelle J Raymond as she tackles the seven most common objections to LinkedIn and reveals how to flip the script to get your team on board.

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://i.mtr.cool/NEDXVZ

Key moments in this episode: