7-Figure Music School

If your culture “lives” on a poster, it’s probably dead.

In this week’s podcast, we show you:

The secret? It’s not about what you do—it’s why you do it.

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Check out our free trainings and resources on school marketing, group lessons, and using AI in your music school:

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Why does your music school even exist?

Until you answer that question… every aspect of running your school is going to feel like an uphill battle:

Hiring. Marketing. Retention. Operations. Delegation.

In this episode, Daniel and Nate explain how to write a clear purpose statement for your school that does way more than sound good on a website. 

It attracts the right families, helps your team make decisions, and shows you what to say no to… so you can focus on what makes your studio different.

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In this episode, Daniel and Nate break down the secret weapon of great school culture: Clear core values and decision-making guidelines. 

Whether you're a solo teacher or leading a big team, defining your values helps everyone move in the same direction… and frees you up to lead instead of micro-manage.

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Check out our free trainings and resources on school marketing, group lessons, and using AI in your music school:

growyourmusicstudio.com/free

Get updates and FREE workshop invites from Nate and Daniel:

gro...

In this episode, Nate and Daniel define what culture actually is (and isn’t), explain why it’s the most important thing most owners ignore, and share a short exercise you can do today to see where your company culture stands.

This series is for owners who want a team that solves problems instead of creating them… and a studio where people love coming to work.

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Check out our free trainings and resources on school marketing, group lessons, and using AI in your music school:

growyourmusicstudio.com/fr...

What if your next 20 leads didn’t come from ads… but a live concert at a local elementary school?

Kevin from @jamtothebeatmusic figured out how to turn school assemblies into a student-generating machine.

🎸 Real band.

🎟 Prize giveaways.

📣 Hype from 300+ kids.

And a system that gets 10–30% of students to sign up for a trial.

New podcast episode out now 🎧

Watch, take notes, steal the idea

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Check out our free trainings and resources on school marketing, group l...

This week, Daniel and Nate open up about a topic that affects nearly every school owner at some point…

What’s the difference between workaholism and burnout—and what do you do when you feel like you’re slipping into either one?

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Check out our free trainings and resources on school marketing, group lessons, and using AI in your music school:

growyourmusicstudio.com/free

Get updates and FREE workshop invites from Nate and Daniel:

growyourmusicstudio.com/7fms

If the podcast has been...

This week, we’re breaking down the financial habits that help a school owner stay profitable and sane.

It’s not about becoming an accountant.

It’s about creating a rhythm of review that brings you peace of mind…

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Check out our free trainings and resources on school marketing, group lessons, and using AI in your music school:

growyourmusicstudio.com/free

Get updates and FREE workshop invites from Nate and Daniel:

growyourmusicstudio.com/7fms

If the podcast has been hel...

Most school owners avoid budgeting because they think it’s complicated. It’s not. It’s just unfamiliar.

But once you get this right, your business (and your peace of mind) will change forever.

In this episode, we give you a very simple checklist of actions to do and data to collect to build your first simple budget for your school.

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Check out our free trainings and resources on school marketing, group lessons, and using AI in your music school:

growyourmusicstudio.com/free

Get...

In this episode, Jessica Hanson reveals how she built a 250-student preschool program inside her 450-student music school— plus how to hire great preschool teachers.

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Check out our free trainings and resources on school marketing, group lessons, and using AI in your music school:

growyourmusicstudio.com/free

Get updates and FREE workshop invites from Nate and Daniel:

growyourmusicstudio.com/7fms

If the podcast has been helpful to you, leave a review here:

growyourmusicstudio.com/7fmsReview

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SPONSOR...

Every year, music school owners wrestle with the same big question: What curriculum should I use?

There are more options than ever—traditional books, digital programs, custom-built systems, apps, programs you can license... More than you could ever use in a lifetime.

How do you choose?!?!?

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Check out our free trainings and resources on school marketing, group lessons, and using AI in your music school:

growyourmusicstudio.com/free

Get updates and FREE workshop invites from Nate and Daniel:

growyourmusicstudio.com/7fm...

Ever thought about creating your own curriculum? 

Do you have a program that you’ve created for your school that you’ve thought about selling or licensing to other schools?

In this episode, we pull back the curtain on what it actually takes to develop a custom curriculum—and how to promote it to other teachers and schools.

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Check out our free trainings and resources on school marketing, group lessons, and using AI in your music school:

growyourmusicstudio.com/free

Get updates and FRE...

Chasing every idea can wreck your business. 

The wrong idea at the wrong time? It steals your energy, derails your focus, and leaves your core business struggling.

In this episode, we break down a framework for assessing new business ideas before you invest time and money. 

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Check out our free trainings and resources on school marketing, group lessons, and using AI in your music school:

growyourmusicstudio.com/free

Get updates and FREE workshop invites from Nate and Daniel:

growyourmusicstudio.com/7fm...

In this episode, we sit down with Jessica Hanson, owner of Take Note Studio, to unpack how she built a 450-student school in a small, blue-collar Midwestern town—and what you can learn from her success.

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Check out our free trainings and resources on school marketing, group lessons, and using AI in your music school:

growyourmusicstudio.com/free

Get updates and FREE workshop invites from Nate and Daniel:

growyourmusicstudio.com/7fms

If the podcast has been helpful to you, leave a review he...

Hiring teachers is easy. Keeping great teachers? That’s where most music school owners struggle.

If you’ve ever had a teacher leave after a year (or less), if you’re constantly answering the same questions, or if your staff just doesn’t seem fully plugged in—this episode is for you.

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Check out our free trainings and resources on school marketing, group lessons, and using AI in your music school:

growyourmusicstudio.com/free

Get updates and FREE workshop invites from Nate and Daniel:

growy...

In this episode, we share how we’re doing it, and we specifically chose strategies and insights that will help music school owners…including:

✅ Replacing a high-level employee without losing productivity

✅ Creating an AI-powered knowledge base for staff & teachers

✅ Automating marketing and social media content

✅ Pulling insights from client surveys and team meetings

✅ Troubleshooting tech issues—no developer needed

✅ Training AI to write and think like us, so we don’t have to

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Check out our free trainings and resources on sch...

In this series on A.I…. we’re going to talk about what we have learned over the past two years and how we’re helping our clients build a more efficient business with A.I.

This isn’t just about tools and hacks… this is about being on the front edge of a cultural shift that could give you a massive competitive advantage as a small business owner.

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Check out our free trainings and resources on school marketing, group lessons, and using AI in your music school:

growy...

“How do I manage teachers with totally different specialties?”

In this episode, we went deep into how to build a team with teachers that specialize in certain types of teaching, different age groups, etc. We also tackled an overlooked truth:

Most schools struggle with hiring because they don’t have a clear hiring system.

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Check out our free trainings and resources on school marketing, group lessons, and using AI in your music school:

growyourmusicstudio.com/free

Get updates and FREE workshop invites from N...

In this week’s podcast episode, Daniel and Nate are joined by Piera, co-owner of Brooklyn Music Factory, who shares the real X-factor behind their thriving summer camps.

Here’s what we cover:

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Check out our free trainings and resources on...

In today’s episode, Daniel and Nate discuss the year-long campaign that helped Brooklyn Music Factory soar past their competitors with 101 Google reviews… making BMF the most-reviewed music school in ALL of New York City (not just Brooklyn).

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Check out our free trainings and resources on school marketing, group lessons, and using AI in your music school:

growyourmusicstudio.com/free

Get updates and FREE workshop invites from Nate and Daniel:

growyourmusicstudio.com/7fms

If the podcast has been helpful to you, leave a re...

Is your music school showing up where it matters most? In this first episode of the year, Daniel and Nate unpack what’s changed in search marketing, why it matters for your music school, and how to stay ahead of the curve in 2025.

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Check out our free trainings and resources on school marketing, group lessons, and using AI in your music school:

growyourmusicstudio.com/free

Get updates and FREE workshop invites from Nate and Daniel:

growyourmusicstudio.com/7fms

If the podcast has be...

In our final episode of 2024, we invited a long-time friend and frequent guest of the show back on the pod.

We sat down with Greg from Piano Express to unpack his systems for running recitals in a big music school.

How do you handle a recital with hundreds of students?

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Check out our free trainings and resources on school marketing, group lessons, and using AI in your music school:

growyourmusicstudio.com/free

Get updates and FREE workshop invites from Nate and Daniel:<...

In this episode, we give a practical and emotional framework for communicating with parents.

How to be bold, confident, and clear…

And to lead with power!

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Check out our free trainings and resources on school marketing, group lessons, and using AI in your music school:

growyourmusicstudio.com/free

Get updates and FREE workshop invites from Nate and Daniel:

growyourmusicstudio.com/7fms

If the podcast has been helpful to you, leave a review here:

growyourmusicstudio.com/7fmsReview

“How do you handle time off requests from your team?”

This was a question that one of our listeners sent in to us.

Nate and I took some time to really explore this simple question in depth.

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Check out our free trainings and resources on school marketing, group lessons, and using AI in your music school:

growyourmusicstudio.com/free

Get updates and FREE workshop invites from Nate and Daniel:

growyourmusicstudio.com/7fms

If the podcast has been helpful to y...

If you’ve ever wondered how to keep your studio humming year-round - without scrambling to rebuild every fall - this episode is for you.

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Check out our free trainings and resources on school marketing, group lessons, and using AI in your music school:

growyourmusicstudio.com/free

Get updates and FREE workshop invites from Nate and Daniel:

growyourmusicstudio.com/7fms

If the podcast has been helpful to you, leave a review here:

growyourmusicstudio.com/7fmsReview

*******

SPONSOR...

One of the cliches of business ownership is that “owners don’t like to delegate.”

Yet - in every cliche there is truth… and that’s what we wanted to explore in this episode on micromanagement, delegation, trusting team, and the dark side of scaling your music school.

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Check out our free trainings and resources on school marketing, group lessons, and using AI in your music school:

growyourmusicstudio.com/free

Get updates and FREE workshop invites from Nate and Daniel:

growyourmusicstudio.com/7fms

...

In this episode, Daniel and Nate tackle a tough question: how do you keep great teachers from leaving for your competitors—without pricing yourself out of the market?

It’s a dilemma many school owners face. You invest in training, build strong systems, offer excellent client service, and yet, teachers still leave. But is it just about the money, or is there something deeper at play?

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Check out our free trainings and resources on school marketing, group lessons, and using AI in your music school:

growyourmusicstudio.com...

Nate shares his personal journey from handling every single sales call at Brooklyn Music Factory to building a successful sales team.

If you’ve been stuck doing it all yourself or aren’t sure how to trust someone else with sales, this episode is your roadmap for scaling without losing your mind. 

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Check out our free trainings and resources on school marketing, group lessons, and using AI in your music school:

growyourmusicstudio.com/free

Get updates and FREE workshop invites from Nate and Daniel:

...

In today’s episode, Daniel and Nate tackle a critical (but often overlooked) part of the sales process: the follow-up. 

Nate walks us through the system that Brooklyn Music Factory uses to ensure they don’t miss out on those 81% of leads that just need a little more nurturing. 

Plus, Daniel shares practical tips on building the habits and tools you need to track and close more sales.

This episode is a must-listen for any school owner who’s ready to finally hit their enrollment targets!

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Che...

In today’s episode, Nate and Daniel pull back the curtain on the most important software tool we use.

It’s how we organize EVERYTHING in our lives… and it could really help you, too!

There’s a lot to learn here… especially if you feel overwhelmed or aren’t entirely sure how to prioritize everything in your life and business.

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Check out our free trainings and resources on school marketing, group lessons, and using AI in your music school:

growyourmusicstudio.com/free

Get update...

What happens when something unpredictable happens in your business?

Not just a small challenge you have to overcome…

But a legitimate threat to the continued existence of your business.

In this episode, Daniel, Nate, and Alyssa reminisce about a time in their business life where a “crisis” threatened their business.

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Check out our free trainings and resources on school marketing, group lessons, and using AI in your music school:

growyourmusicstudio.com/free

Get updates and FREE workshop invites from Nate and Da...

A year and a half ago, Nate and I made an unusual podcast episode.

It wasn’t about something that we learned “on the job”…

It was about an experiment that Nate was running.

Now… just over 80 episodes later… Nate is back to report the good, the bad, and the ugly about the long-term effects of these changes.

Click below to listen to the episode or watch on YouTube.

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Check out our free trainings and resources on school marketing, group lessons, and using AI in...

In today’s episode, we unpack a special program called a BOOK BLAST that Daniel promoted and sold out throughout the year.

The program was designed to help “blast” through most or ALL of their current method book in a week.

Daniel explains how it works, how he promoted it, and the impact it had on his studio’s revenue and retention.

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Check out our free trainings and resources on school marketing, group lessons, and using AI in your music school:

growyourmusicstudio.com/free

Get...

We invited Kaitlyn Davidson back on the podcast to share about her outgrowing her school’s space… and what it felt like to move to a new one!

In this episode, we interview Kaitlyn about the entire process…

There’s a lot to learn here and we are so thankful that Kaitlyn took time out from her busy schedule to share this wisdom with you...

In my work with school owners, not a week goes by that I’m not doing “owner therapy” with at least one of my clients… and it’s almost always around a troublesome team member.

These situations are never pretty:

The “fixes” for these situations are usually difficult and time consuming.

Better to come up with a pre-emptive solution, so…

In this epi...

Over the past few years, we have received this question over and over:

“What is the right order to hire people for my school? Who should I hire first?”

Don’t know why we waited so long… but we finally did it!

And - the discussion between Nate and Daniel about this will help you to not only understand the WHAT of the hiring order… but also the WHY… 

So that you can make a good decision about the correct hiring order for your studio or school!

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C...

Is it possible to build a process into your hiring and onboarding system to prevent getting stuck with a bad hire?

The answer is YES.

In today’s episode, Daniel details a system that he has been using for hiring since 2017.

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Check out our free trainings and resources on school marketing, group lessons, and using AI in your music school:

growyourmusicstudio.com/free

Get updates and FREE workshop invites from Nate and Daniel:

growyourmusicstudio.com/7fms

If the po...

Throughout the year this year, we have been answering the questions that you have submitted!

This is from one of the last live Q&A episodes that we did, and in that episode we discussed the following topics:

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Check out our free trainings and resources on school marketing, group lessons, and using...

In this episode, we talk about branding, logos, working with designers, creating programs in your school, the power of naming your products…. And much more.

This is a unique episode and one that will get you thinking about your school’s strategy in a different way.

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Check out our free trainings and resources on school marketing, group lessons, and using AI in your music school:

growyourmusicstudio.com/free

Get updates and FREE workshop invites from Nate and Daniel:

growyourmusicstudio.com/7fms

If...

Last week, we aired the first part of a 2-part interview with Peira Moinester, the co-founder of Brooklyn Music Factory.

She shared quite a bit about BMF’s overall hiring strategy.

In today’s episode, Peira reveals the specific details of BMF’s hiring strategy.

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Check out our free trainings and resources on school marketing, group lessons, and using AI in your music school:

growyourmusicstudio.com/free

Get updates and FREE workshop invites from Nate and Daniel:

growyourmusicstudio.com/7fms

I...

In March of this year, I took part of the Grow team to Brooklyn New York to do some in person planning for the podcast.

I spent a considerable amount of time at Brooklyn Music Factory’s gorgeous studio space.

While there, I had a “stop and chat” with Peira (BMF’s co-owner).

In the course of that conversation, she made some interesting comments about her hiring strategy for Brooklyn Music Factory. 

I asked her so many questions and spent a good 15 minutes just picking her brain about how they find great tal...