Beer Branding Trends

Points of discussion:

1. CODO Design's 2026 Beer Branding Trends Report

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Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

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Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com

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Join 9,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

Points of discussion:

1. CODO Design's 2026 Beer Branding Trends Report

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Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

-

Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com

-

Join 9,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

Points of discussion:

1. CODO Design's 2026 Beer Branding Trends Report

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Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

-

Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com

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Join 9,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

Points of discussion:

1. How CODO Rebranded Countermeasures [Case Study]

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Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

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Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com

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Join 9,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

Points of discussion:

1. Acquired

2. How we built the Cold Drinking Beer brand

3. How we refreshed Ore Dock's brand

4. How we refreshed Fernson's packaging

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Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

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Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com

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Join 9,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.be...

Points of discussion:

1. How we rebranded Cowbell Brewing [Full Case Study]

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Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

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Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com

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Join 9,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

Points of discussion:

1. Sub Brand Use Cases for Your Brewery [BBT Newsletter]

2. In-house with Rhinegeist

3. On the perils of releasing a budget brand [BBT Newsletter]

4. How we built the Cold Drinking Beer brand [Case Study]

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Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

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Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com

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Join 8,000+ food and bev industry pros who are subscribed to th...

Points of discussion:

Q1: Should a brewery consider rebranding when expanding into new markets or reaching beyond its local audience?

Q2: Is a full rebrand typically more effective, or can a strategic refresh of the existing identity be enough?

Q3: If a company has worked with the same designer for years and is thinking about a brand refresh, how can they evaluate whether that OG designer is still the right fit? And if not, how should they navigate that tricky transition?

Q4: How do you determine when a system like Left...

Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

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Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com

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Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

Points of discussion:

1. How to price your beer with Bump Williams Consulting

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Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

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Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com

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Join 9,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

Points of discussion:

1. How CODO refreshed MAP Brewing brand

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Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

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Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com

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Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

Points of discussion:

1. Acquired: Working Through Real Branding Challenges from the Front Lines of Brewery M&A

2. How we refreshed Malibu Brewing's package design

3. How we rebranded Wachusett Brewing

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Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

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Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com

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Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all pa...

Points of discussion:

1. Acquired - So you bought a brewery. Now what?

2. Defining your Brand Equity: Fast & Slow

3. Embrace the "Staggered" rebrand launch 

4. When to jettison your Brand Equity 

5. A designer & a lawyer walk into a brewery 

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Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

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Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com

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Join 8,000+ food and bev industry pros who a...

Points of discussion:

1. M&A Mania: Why Craft Beer Acquisitions Are Everywhere Right Now

2. Is a House of Brand right for your brewery? [BBT Newsletter]

3. Rebranding Wachusett [Case Study]

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Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

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Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com

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Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all pa...

Points of discussion:

1. How to de-risk your brewery's rebrand [BBT Newsletter]

2. Email: isaac@cododesign.com to discuss your brewery's rebrand

3. Craft Beer, Rebranded [book bundle]

4. Organizing your internal team ahead of a rebrand [BBT Newsletter] - EAT YOUR VEGGIES! 

5. Package Refresh Series 

6. Defining your Brand Equity, fast & slow [BBT Newsletter]

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Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

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Have a topic or question you’d like us to field on the show? Shoot it our way...

Points of discussion:

1. Are fancifully-named beers Sub Brands? [BBT Newsletter]

2. How to scale the "Sub Brand Ladder" (from the Sub Brand Summer Series)

3. The role of the parent brand in Brand Architecture [Beyond Beer Handbook]

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Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

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Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com

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Join 8,000+ food and bev industry pros who are subscribed to the Beer Br...

Points of discussion:

1. Branding Comma, a mindful cannabis beer [Case Study] 

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Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

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Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com

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Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

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Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com

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Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

Points of discussion:

1. Can you Line Extend to a different style? - [ BBT Newsletter ]

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Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

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Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com

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Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

Points of discussion:

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Read the 2025 Beer Branding Trends Report here: https://cododesign.com/2025-beer-branding-trends-review/

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Q1: How often do you think a brewery should be refreshing its packaging? You said every four or five years in the article, but what if things are going well by that time? Does it still make sense to refresh your packaging if sales are strong and you’re happy with how everything looks?

Q2: You wrote about flat sales as a possible reason for a brand or package refresh, but what if your sales are in...

Points of discussion:

1. 2025 Beer Branding Trends Review 

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Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

-

Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com

-

Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

Points of discussion:

1. 2025 Beer Branding Trends Review 

-

Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

-

Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com

-

Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

Points of discussion:

1. 2025 Beer Branding Trends Review 

-

Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

-

Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com

-

Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

Points of discussion:

1. 2025 Beer Branding Trends Review 

-

Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

-

Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com

-

Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

Points of discussion:

1. 2025 Beer Branding Trend Review

-

Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

-

Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com

-

Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

Points of discussion:

1. Rebranding Wachusett Brewing [Case study]

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Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

-

Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com

-

Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

Points of discussion:

1. How to get your packaging hierarchy dialed in [ BBT Newsletter ]

2. Why are you refreshing your packaging?

3. Frame your brewery's Brand Strategy, portfolio and Brand Architecture  

4. Different info types you have to include + some nice-to-haves 

5. Are you seeing "Stand-up Skinny" merchandising in your market?

6. We're designing packaging to sell beer, not win awards. 

7. Differences between primary and secondary packaging 

8. On the merits of "duping" cans when not using a carton

9. Your carton's bottom panel is not a junk drawer

Points of discussion:

1. How CODO Refreshed Malibu Brewing's package design - [Case Study]

2. Malibu Brewing

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Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

-

Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com

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Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

Points of discussion:

1. How we refreshed the Alewerks Brewing brand

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Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

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Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com

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Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

Points of discussion:

1. Endorsed Brand vs. New Brand [BBT Newsletter]

2. How we built the Cold Drinking Beer brand Case Study + Podcast

3. Shout out to everyone out there smashing a Paul Blart Jort Force Hazy Triple Mango IPA® by Voodoo Ranger on your way to work.

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Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

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Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com

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Join 8,000+ food and...

Points of discussion:

1. Question from a BBT subscriber 

2. A strong brand builds enterprise value

3. Your brand is a platform 

4. A compelling brand set the stage for co-branding opportunities 

5. This all art directs your look and feel

6. A strong brand helps you attract and retain great talent 

7. A heartwarming story about a CODO mom (and how we fired her son?)

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Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

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Have a topic or question you’d like...

Points of discussion:

1. How to Tame Rotation Nation [Newsletter]

2. Left Field Brewery

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Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

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Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com

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Join 5,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

Points of discussion:

1. McLaughlin PC's website + matthew@mclaughlinpc.com

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Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

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Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com

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Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

Points of discussion:

1. How we helped AleSmith launch a Hard Cider Brand - [Case Study ]

2. AleSmith Brewing

3. Let's talk hard cider - [BBT Newsletter]

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Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

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Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com

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Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.co...

Points of discussion:

1. Package Refresh Series, Issue 3: How to Successfully Refresh Your BRewery's Packaging

2. Staggered Rebrand Launch [Podcast]

3. Email Isaac to discuss your package refresh: isaac@cododesign.com 

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Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

-

Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com

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Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past iss...

Points of discussion:

1. Package Refresh Series, Issue 2: Package Refreshes vs. Brand Refreshes (vs. Rebrands)

2. Email Isaac to discuss your brewery's package refresh: isaac@cododesign.com

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Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

-

Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com

-

Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

Points of discussion:

1. Why are package refreshes so hot right now?

2. Here’s our series thesis: 

There are more breweries today in the US than anytime in history, yet consumers are drinking less beer. This has led to flat-to-declining sales for breweries of all sizes across the country. The fallout? Marketing budgets are tighter than ever.

But this comes at a time when investing in your branding, packaging and marketing is more important due to all the aforementioned competition.

This means that breweries are carefully weighing their options and investi...

Points of discussion:

1. What is a Brand Essence?

2. Brand Strategy vs. business strategy 

3. Examples of Brand Essences

4. Can these become public facing?

5. Brand Essences and Mood Boards ensure a smooth transition from strategy to design

6. Mood Boards serve as a phenomenal rapid prototyping tool

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Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

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Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com

-<...

Points of discussion:

> The Beyond Beer Handbook

1. We should have expanded the book's scope

2. We should have spent more time explaining how your brewery can (and should) develop a Brand Architecture Map

3. Brand Architecture is an invaluable tool for future proofing your portfolio

4. Sub / Endorsed Brands are a clutch tool for safely expanding your brewery’s brand

5. We didn’t spend enough time on the House of Brands / Hybrid Brand models

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Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

-<...

Points of discussion:

1. When to Jettison your Brand Equity [Newsletter]

2. If your current look is actively hurting your business

3. If your current identity doesn't accurately represent where you want to take your business in the future 

4. If you're making, or planning to make major changes within your company 

5. If you’re self conscious of your branding or packaging 

6. You're making some Brand Architecture moves

7. Let's discuss a sacred cow: What about losing your current fans through a rebrand?

8. "Don't sacrifice your brewery's future on th...