Female Founder World

Abbode founder Abby Price is on the Female Founder World podcast with Jasmine Garnsworthy this week.

Abby opened a vintage homewares store in Manhattan after losing her job and snagging a Covid deal from her landlord. Business was slowly growing—but then she started offering embroidery, sharing her designs on Instagram and TikTok, and sales skyrocketed. It hasn't slowed down since. 

In this episode we chat about Abby's approach to networking and partnerships, how she's driving traffic in-stores, her plans for ecommerce expansion, and how she nurtures her own creativity as a business owner.

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It's an extra special episode of Female Founder World! Host Jasmine Garnsworthy is in the hot seat being interviewed by Natalie from the team to share her own career story and what she's learned building Female Founder World.

In this chat we cover how Jasmine moved from Australia to New York to up-level her career, tips to build a powerful network, overcoming false starts and failed ideas, and how to create a profitable media business.

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Deco Beauty founder Julianna Dahbura is on the Female Founder World podcast with Jasmine Garnsworthy this week.

In 2016 Julianna started a nail polish brand with the hopes of building a direct-to-consumer business. This was the Glossier-era, besties, so relying e-commerce only and building a business on Instagram was very exciting. And although she was doing 8-figures in revenue with her biz Deco Beauty, Julianna realized quickly that nail polish was more of an impulse purchase than an online purchase. In 2020 she thought of a brilliant pivot... and it paid off in a big way. 

Since piv...

PippySips founder Amberlee Venti is on the Female Founder World podcast with Jasmine Garnsworthy!

Amberlee returned to her demanding job while breastfeeding when she realized a major pain point. She didn’t always have time to get her breast milk to the fridge, and saw her insulated water bottle when she had the lightbulb moment that something like this could solve her problem.

Now seven years since having the idea, Amberlee’s company PippySips has been a massive success, with features across Vogue, Babylist and NBC, and a recent launch on Target.com!

Listen...

tbh skincare founder Rachael Wilde is on the Female Founder World podcast with Jasmine Garnsworthy!

Coming from a medical background, Rachael had no desire to start her own business until she came across an insane opportunity to license a patented acne treatment and turn it into a brand. She jumped on the idea at 23-years-old back in 2019, and has since built one of the buzziest new beauty brands on the planet. 

Rach's the queen of building brand hype and backing it up with brilliant formulas. After a $4000 launch day, tbh skincare did $800,000 in revenue in thei...

Shaz and Kiks founders Shaz Rajashekar and Kiku Chaudhuri are on the Female Founder World podcast with Jasmine Garnsworthy!

Would you start a business with your sister? Shaz Rajashekar and Kiku Chaudhuri did—and today their haircare brand has hit some pretty impressive milestones. They’re sold at Sephora, have won some impressive awards, and have been featured in Vogue and Forbes.

They’ve been building this haircare business since 2018, when their parents returned from a trip to India with some incredible Ayurvedic beauty products. It sparked an idea: What if they could bring their herita...

Bread founder Maeva Heim is on the Female Founder World podcast with Jasmine Garnsworthy!

Maeva Heim grew an impressive career in corporate beauty when she grew sick of working with brands that weren’t speaking to women that looked like her.

She didn’t know what the product would be, but she knew exactly who she wanted to target and where she would reach them: Sephora. With this goal in mind, her brand Bread was accepted by the retailer before she even launched.

Listen to the interview for the full story.

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Nat'V Basics founder Sandy Ronalds is on the Female Founder World podcast with Jasmine Garnsworthy!

After being disappointed at her options to find underwear that was both good for her and for the planet, Sandy Ronalds had the idea to create the brand she wished existed, Nat’V Basics.

Now, only a few years later Sandy has grown from a solo-preneur working out of her parents’ spare bedroom to a team of six, sold over $8M worth of product and still owns 100% of her business.

Listen to the interview for the full story.

CurlMix founder Kim Lewis is on the Female Founder World podcast with Jasmine Garnsworthy!

Kim Lewis is the CEO and co-founder of CurlMix, the award-winning hair care brand with a really smart tag line: master your curls in 21 days.

Kim's landed SO much press—her brand has been featured everywhere from Forbes and Entrepreneur Mag to Refinery 21 and Vanity Fair, and a lot of this she actually managed to secure without the help of a publicist (she tells us how in the interview!). The business has hit over eight figures in revenue, and raised $4.5M+ in...

Ali Kaminetsky, the founder of Modern Picnic, is on the Female Founder World podcast with Jasmine Garnsworthy!

Ali created a brand around chic, super useful lunchcases and insulated bags for the busy girlies. Since launching at 22 years old in 2018, Ali has sold over 40,000 units and has done $6M+ in revenue. 

In this episode of Female Founder World, Ali covers how she built the biz from shipping out of her parent's basement to where she is today, how they got early traction and press, and how she's been able to raise money from some really incredible in...

Sienna Brown, the founder of Glosshood, is on the Female Founder World podcast with Jasmine Garnsworthy!

Sienna's building the beauty brand that will re-ignite your inner child. She launched her company exactly one year after quitting her full time job, and sold out the first drop within four days! They're also now among brands like Range Beauty and Topicals who were accepted into the Sephora Accelerate program. 

In this episode of Female Founder World, we're covering a lot of really good stuff: lessons on building a bootstrapped beauty biz, how to find your community, making t...

Kristyn Rose Berland, the founder of CrateAway, is on the Female Founder World podcast with Jasmine Garnsworthy!

Kristyn has building building and bootstrapping her pet carrier business within the Female Founder World community, and they're getting some really amazing traction. She sold her car to start the business while also working her full time corporate job—and then came her biggest opportunity: Kristyn and her business landed a starring role the new Roku show, Side Hustlers, created by Reese Witherspoon's production Hello Sunshine.

 Kristyn has been building the biz while working her fulltime job for the...

Samantha Brett, the founder of Naked Sundays, is on the Female Founder World podcast with Jasmine Garnsworthy!

Samantha was a news reporter in Australia spending all day in the sun when she had the idea for an SPF brand that could be worn with your makeup. A ton of people in her life were getting skin cancer, and she couldn’t get over this one idea she had to make sunscreen something people actually wanted to wear.

Her brand, Naked Sundays, has executed so well on that idea–it's grown 1133% since its first year in busi...

Nancy Twine, the founder of Briogeo, is on the Female Founder World podcast with Jasmine Garnsworthy!

Nancy started her hair care business back when clean beauty was just getting started, and the movement really hadn't hit the haircare space. She used her savings to start the business and started a sampling strategy to get traction. 

After six years, she brought in an investor and within 10 years had built a nine-figure company that soon sold to Wella.

tbh it's rare to find someone who has experience with a scrappy launch, bootstrapped for years, f...

Gretta van Riel was 22 when she started her first business: a detox tea that she was mixing, packaging and selling right from her parent’s dining room table. The business ended up being a massive success and within 6 months was doing $600,000 a month in revenue!

Gretta replicated the success of her first business and launched three more consumer companies, and an agency. They’ve gone on to do incredibly well—one even sold $1M worth of product in one day! Listen in to see how Gretta did it.

In this episode Gretta shares how her first...

Madison Stefanis was 19 when she started selling refurbished vintage film cameras to Gen Z. She realized she was onto a booming market, but had some problems sourcing the vintage cameras—there are only so many available in the world for sale, right? Madi decided to meet the demand by creating her own film camera and market it to a nostalgic millennial and Gen Z customer. And, it's been a hit. They're crushing it on TikTok and Instagram, and in 18 months sold 40,000 units and did AU$3.6M in revenue.

In this episode Madi shares the behind the scenes in...

Lisa Guerrera is making science cool with Experiment Beauty. As a chemist, she partnered up with her co-founder Emmy (another chemist) to bring the next gen of science-backed brands. After making a viral first product (iykyk), they’ve grown 10x year-over-year—mostly through their organic waitlist strategy. 

In this episode Lisa shares the moments that helped scale Experiment Beauty, how to build a brand that lasts, and their launch strategy we should all be copy-pasting rn.

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It’s no wonder Diarrha N’Diaye-Mbaye became the trailblazing beauty founder behind Ami Colé. As a first-gen Senagalese-American, Diarrha’s mother’s salon was the backdrop to her growing up and that love of beauty led her to roles at L’Oreal and Glossier. Today, she’s the founder of Ami Colé, a cult-loved beauty brand for melanin rich skin. They’ve raised over $2M to date, and smashed launch projections thanks to Diarrha's community-led approach.

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Elle Kiffer is the founder of foldUP, a foldable yoga mat brand. She's a year in and absolutely crushing it! They have done major partnerships with brands like Mecca and are featured in publications like Refinery29. Swipe on to see how Elle is making it happen from the ground up.

In this episode we're diving into what the first year of business looks like these days, when to start paying yourself, who to hire, and how to go from idea to a successful business. 

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Sophie Marshall is the founder of Gentle Habits, the insence-turned-lifestyle brand taking over Australia. As a working mom with two kids, incense became her way to switch off, and the brand eventually became her side hustle.

Sophie and the team grew Gentle Habits to a million dollar business within the first two years, primarily thanks to incredible relationships with independent retailers. Now she's making big moves launching into stores like Anthropologie US. In this episode Sophie gives all the tips on doing the same!

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Sophie Marshall is the founder of Gentle Habits, the insence-turned-lifestyle brand taking over Australia. As a working mom with two kids, incense became her escape, and the brand eventually became her side hustle.

Sophie and the team grew Gentle Habits to a million dollar business within the first two years, primarily thanks to incredible relationships with independent retailers. Now she's making big moves launching into stores like Anthropologie US. In this episode Sophie gives all the tips on doing the same!

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Ariana Ferwerda is the co-founder and CEO of Halfdays, a women’s outdoor apparel brand taking on the boring, not-cute, kinda expensive traditional outdoor industry. Her brand is approachable, inclusive, fun—and this approach is working. Between year one and two they 10x'd the business and did 8-figures in revenue.

Ariana's also a Forbes 30 under 30 alum, and this episode chats through what those first few years have looked like going from zero to 8-figures, how she's looking at hiring, and her biggest mistakes in the first few years. 

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Julie Rice is the all-star co-founder of SoulCycle, the iconic cycle studio. In about 5 years of building, Julie sold her shares to Equinox for a nearly $90 million. Since then, Julie started Peoplehood, a wellness club, with her original SoulCycle co-founder. 

In this episode Julie chats all about scaling a brick and mortar company from the ground up and how she's looking at things a second time around, building an incredible internal and community culture, and how she's fostered such a strong co-founder relationship. 

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Georgina Gooley, the founder of Billie, is on the Female Founder World podcast with Jasmine Garnsworthy!

Billie's a razor brand, yes. But founder Georgina Gooley created a movement when she built the first women's razor brand that openly showed body hair and suggested women didn't have to remove it. 

She's a brand-building genius—within four years of launching her razor biz sold for $310 million. Before that big milestone though, Georgie had to figure out how to create a thriving ecommerce brand, and eventually launched at Walmart.

In this interview she teaches us about find...

Rooshy Roy, the founder of AAVRANI, is on the Female Founder World podcast with Jasmine Garnsworthy!

When Rooshy first created her ayurvedic-inspired skincare line, it didn't exactly do well. She'd made some big mistakes with the branding, and customers weren't buying it. So, she redesigned her brand (all DIY, by the way!), and released something with a very different vibe, and it worked!

Since the relaunch, Rooshy has raised millions of dollars from investors to build the business and is about to launch into Sephora.

This is a really great conversation for anyone wh...

Adriana Carrig, the founder of Little Words Project, is on the Female Founder World podcast with Jasmine Garnsworthy!

At college Adriana started beading bracelets for her friends with uplifting messages. People liked them, she spent $5,000 of her savings to turn it into a business, and realized this could be a big idea that blends profit and purpose.

She bootstrapped that business to become Little Words Project, a company that hit $20 million in annual sales last year! She has collaborated with huge brands like Dunkin and Barbie, is worn by Taylor Swift, and is sold in 900+ s...

Rachel Liverman, founder of Glowbar, is on the Female Founder World podcast with Jasmine Garnsworthy!

Through the height of the pandemic Rachel Liverman did the impossible. She launched and scaled her brick and mortar business, a clinical 30 minute facial bar, Glowbar, across New York and beyond.

Since launching in 2019 Rachel has raised $10M, launched 10 Glowbar locations, and now employs over 150 people, including a huge team of aestheticians.

Rachel’s first step for bringing her vision to life was to raise money from investors. After getting 100 'no's' from investors, she finally closed her fundraise. 

Tara Bosch, the founder of SmartSweets, is on the Female Founder World podcast with Jasmine Garnsworthy!

Tara was 22 years old when she started her better-for-you candy company. After only four years of hard work and growing incredibly quickly, she sold the majority of her company for $360M so that they could scale globally. 

Tune into Tara's interview on the Female Founder World podcast to learn how she was able to grow SmartSweets leveraging debt, how she landed nationwide distribution so early, and the mindset Tara needed for incredible success. 

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Emma Moon's on the Female Founder World podcast with Jasmine Garnsworthy!

Emma's the go-to affiliate marketer for brands like Kinfield, Golde, Great Jones, and Jones Road. She's the Founder of Praize, a content-led affiliate marketing studio, has been featured in TIME and Huffpost, and is the person to teach you how to level up your affiliate PR strategy.

In this episode Emma's chatting through how brands you love are landing mentions in major publications and driving revenue in a big way.

This episode is a quick look into the workshop that E...

Juliet cofounder, Allison Luvera, is on the Female Founder World podcast with Jasmine Garnsworthy!

Allison's in the early days of a big opportunity: she's reinventing the boxed wine category by giving it a luxury rebrand. She just raised money from friends and family and is spending on product, PR and content create to build an elevated brand in a space that folks do not associate with luxury.

Allison knew she wanted to pivot her fashion career into the wine space, and started working weekends at a wine shop while holding down a day job in...

Lauren Chan is back with Jasmine Garnsworthy with a quick bonus episode solo on the Female Founder World podcast today! 

We're chatting through Lauren's #dayinthelife back when she was building Henning, compared to what her day looks like now, post-acquisition.

Let me know if you're into these bonus episodes! I'm @jasminegarnsworthy on Instagram and my DMs are always open. 

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Lauren Chan, the founder of Henning, is on the Female Founder World podcast with Jasmine Garnsworthy!

Lauren Chan was working as a model and editor when she saw a glaring gap in the fashion world for luxury plus-sized fashion. In 2018 she launched Henning, the answer to that white space, and this year it was acquired by Universal Standard. 

Listen in on Lauren's interview on the Female Founder World podcast to learn how she funded her idea (hint: it wasn't the typical VC-route), how she landed some amazing partnerships, and for Lauren's growth tactics you can c...

Raquel Bouris, founder of Who Is Elijah, is on the Female Founder World podcast with Jasmine Garnsworthy!

Raquel was 23 years old when she launched her luxury perfume brand, Who Is Elijah. She was at Coachella when she fell in love with her friend's perfume oil, and knew she needed to recreate it in Australia. Now 5 years since launch, Who Is Elijah is valued at $20M and can be found in 700+ stores worldwide. 

Listen to Raquel on the Female Founder World podcast to learn how she managed to scale her business to a be valued at $20M...

Jasmine's solo on the Female Founder World podcast today! 

We're looking at Barbie's marketing budget and what brands need to know about Mattel's next big move, how to DIY a midyear reset, and big changes coming to TikTok that will impact the way we all do business on the platform. 

If you're into these solo episodes, let me know! I'm @jasminegarnsworthy on Instagram and my DMs are always open. 

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Jera Foster-Fell (aka Jera Bean) is on the Female Founder World podcast with Jasmine Garnsworthy!

Jera is a social media educator, speaker and coach. With 1.5M followers on TikTok, she's deep diving in how new businesses can leverage social media to create community and drive sales in 2023, how founders can be showing up online, and how we can be thinking about our content strategy a little bit differently. 

Sign up to the Launch Lab workshop series waitlist: https://www.femalefounderworld.com/launchlab

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Elle Liu, founder of Eucalypso Home, is on the Female Founder World podcast with Jasmine Garnsworthy!

Elle was working in corporate fin-tech alongside a ton of founders when she thought, "actually, I’d like to do that, too." She hit a million dollars in sales while still working her full time job and operating the business as a side hustle! Now 5 years since launching her own business, Elle’s sheets brand, Eucalypso, is on track to do 8-figures in revenue.

Listen to Elle on the Female Founder World podcast to learn how she managed to scal...

Julianne Fraser is on the Female Founder World podcast with Jasmine Garnsworthy!

Julianne is a digital marketing expert and the founder of Dialogue New York, the influencer marketing agency constantly recommended by founders in our community. Julianne and her team have started and scaled influencer marketing progams for all the brands you love—Sakara, Golde, Ghia, Little Spoon, and more. In today's interview, Julianne shares two cases studies and her approach to generate millions of dollars worth of sales for consumer brands. 

Sign up to the Launch Lab workshop series waitlist: https://www.femalefounderworld.com/laun...

Showpo founder, Jane Lu, is on the Female Founder World podcast with Jasmine Garnsworthy! 

If your first business failed and left you in massive debt would you try again with another business or go back to a 'safe' job?

Jane Lu decided to try again, despite being $60,000 in debt. Now, her fashion company is a global household name doing nine-figures in revenue. 

Listen in to hear how Jane started her business from $60,000 in debt, and scaled it to $100 million+ in revenue. 

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Listen to Dulma Altan's podcast, 'Due Diligence' http...

Welcome to our summer content series all about launch marketing where we drive into the exact tactics driving real traction for brands in 2023. This podcast series will culminate in LAUNCH LAB, a video workshop series with experts and brands who know how to get your new thing seen. Sign up to the Launch Lab workshop series waitlist: https://www.femalefounderworld.com/launchlab

Female Founder World creator Jasmine Garnsworthy is solo on the podcast this week chatting all things community—how to create one for your business, what it really means, what your role is when you create commu...

Coco & Eve founder, Emily Hamilton, is on the Female Founder World podcast with Jasmine Garnsworthy! 

Would you sell your house to fund your business? 

That’s exactly what Emily Hamilton did nearly a decade ago to fund her beauty business, Coco & Eve—starting with a hair mask. Fast forward six years since starting her biz, Coco & Eve sells 600 of that OG hair mask every day!

Listen in to hear how Emily bootstrapped, started, and scaled her brand to where it is today, and how she recently spent a $10,000 launch marketing budget

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