Growing Steady | Intentional Creative Business Podcast

If you’re like us and using GPT (or Claude, etc) on a daily basis, then you have an AI that is gaining context about you constantly. With that in mind, we decided to ask AI to come up with questions they thought would be compelling for us to answer!

In this episode, we have two AI Speakers joining us to ask us questions about our businesses, content creation, and our lives. The AI voices were created using Descript and the questions were created via ChatGPT.

We thought this wa...

We’re one month into our return to Instagram after a 3-year break, and in this episode, we’re pulling back the curtain on what’s working, what’s not, and how we’re approaching Instagram in a way that actually feels good (and sustainable). 

Spoiler: we’re not here to growth-hack, we’re here to experiment, stay aligned with our business, and TRY to enjoy the content creation process.

We cover:

With just a few months to go before our Tiny Zook 🐣 arrives (!), we’re sharing how we’re approaching parental leave—not as a step-by-step guide, but as a real-time snapshot of our intentions, plans, and mindset. 

Whether you’re expecting, planning a business sabbatical, or just curious about building more space into your business, this one’s for you. Here’s what we covered:

This is the second part of our discussion about retiring our WAIM Unlimited coaching program. We are going to do ONE final enrollment period in a few months and we answer some of your questions about this decision.

The questions we answered in this ep:

See what we're up to: https://wanderingaimfully.com/now
Try Teachery for free: https://teachery.co

How do you really know when it’s time to move on from an offer you’ve built your business around? In this episode, we’re sharing the four indicators that helped us make the decision to wind down WAIM Unlimited—insights we hope will help you reflect on your own path.

We dive into:

After six incredible years, we’ve decided to retire our flagship program, WAIM Unlimited (after one FINAL upcoming launch). In this episode, we’re walking you through exactly why we’re making this sizable change. 

Retiring WAIM Unlimited didn’t come from burnout or panic… but from clarity, alignment, and a desire to move into our next chapter with intention. We’ve been business coaches for 72 months and we’re excited to take things in a new direction!

Here’s what we cover in this ep:

Our latest WAIM Unlimited launch was smaller than expected, but instead of panicking, we’re using it as a chance to adapt, experiment, and pivot. 

In this launch recap episode, we’re breaking down:

This episode is a special one—because we’re pregnant! 🎉 We want to share our journey so far, from navigating fertility struggles to getting our positive test (on New Year’s Eve, no less!), and what the first trimester has been like for both of us.

We’re covering:

This episode goes out to anyone who has felt stressed during a launch! We want to help change that for you and we have 4 steps that ensure your launches are calm, profitable, and feel effortless.

THE biggest mistake we see folks making when doing live launches is not enough planning and prep time (our own customer survey data showed 75% of people plan a launch in 4 weeks or less). Not giving yourself enough time leads to overwhelm, a lack of pre-marketing, and what we call a “floppy launch” (read: not many sales).

Whether you’re JUST starting a business or you’re making a pivot, there are 6 roadblocks that likely get in your way. Are you stuck at just one of them or do all 6 have you in their grips right now?

In this ep, we explore the thoughts that keep business owners from moving forward (especially early on). The 4 Qs we mentioned in the episode that every biz owner needs to be able to confidently answer are:

When we started Wandering AImfully in 2018 the online business landscape was in a lot of ways the same, but in some ways VERY DIFFERENT. 

In this episode, we share 7 huge changes/shifts we’ve seen in the online business space. Some are obvious (🤖👀) and some have snuck up all of us. 

The most important takeaway: You can either fight the current of change or you can turn into it — as much as feels right to you — and make a few concessions to continue to have a thriving business in 2025!

If you can’t tell, we are pretty bullish on no-code tools right now and we’re excited to share this episode talking about how we built an accountability app/game for our membership community!

We walk through why we think creating tools is an alternate marketing path instead of creating content for social media. While everyone is focusing on Reels, TikTok, etc, you could be making tools without the need of a developer OR any design skills at all. The tool we’ve been using is called Lovable and you don’t need to know...

With all the hullabaloo around the TikTok ban, it’s got us thinking about the topic of diversifying your marketing versus focusing. Is it smart to put all your eggs in ONE marketing basket? How can you create safeguards for your business? 

We’ve been huge advocates of email list building for 10+ years and while social networks come and go, our email inboxes are still the most valuable channel in our minds. Whether it’s TikTok, IG, YouTube, etc, we believe it’s never been more important to grow an email list that gives you some...

Ahhhh, self-sabotage, otherwise known as overthinking or just unintentionally getting in our own way. We’re all guilty of it, but how can do it a bit less?

Whether it’s hiding in your “creation cave” or avoiding sending sales emails so you don’t feel sleazy, there are a handful of ways we limit our business potential that are of our own doing (we know, this is a tough love ep!)

We highlight 4 ways we’ve encountered self-sabotage and that we see from a lot of our community members. The...

If we could create an entirely new social media app, what would we do? Do creators have a responsibility to share their failures? What are our biggest business risks we’ve taken? 

These questions and more came from our podcast producer (GPT 😂). There were some fun topics and we hope you enjoyed them. Let us know if you did and we’ll keep the AI-generated questions coming for future episodes.

Also, we did mention Lovable again, the AI app we’re gushing over to help us build tools without code!

Today we’re excited to share what we feel is the biggest game-changing AI tool since OpenAI released GPT a few years ago. We’ll talk about why this tool has consumed all our free time and how we think it can be impactful for your business too!

The tool is called Lovable and it’s a no-code, prompt-style, app/idea development interface (that does NOT require you to know how to code at all).

🔗 Try Lovable for free at https://bit.ly/jasonlovable (aff link)

Lova...

We don’t normally do prediction episodes, but this year we thought it would be fun! At the end of 2025 we can look back and see how right/wrong we were (spoiler alert: we will probably be wrong in all of them — lol).

This year, Caroline will be focusing mostly on Wandering Aimfully (WAIM) and Jason will be focusing mostly on Teachery. We each shared two predictions that the other person didn’t know we were going to share about those businesses.

Then, we each brought 3 predictions for the online...

2024 is in the rear view mirror and we have an episode reviewing what went well, what didn’t go well, and our look ahead at 2025!

We love doing these reviews and hope you enjoy hearing about the good, the bad, the disappointing, the tough, the awesome, and also all the things we thought were going to happen but didn’t (hey, that’s life 🤗).
 
 🔗 If you want to read the full 2024 Review/2025 Preview (with photos and charts): https://wanderingaimfully.com/2024-review

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😏 If you’ve been think...

It’s hard to believe we haven’t sold anything on Black Friday/Cyber Monday in 7 years! But, this year it made sense for us and we break down why and how things went.

We cover: What we sold, what it took to put the sale together (emails, sales page, automations, etc), what mistakes we made, and the final revenue numbers!

You can see the sales page we created, learn more about the Calm Launch Formula ✌️🚀, and even get access to the free course preview we forgot to email about (lol...

We went back and forth on sharing this episode, as it’s one of our more “real” and honest conversations. While we love sharing polished thoughts with you all, our relationship with using social media is SUPER messy and so we figured we’d just record and have at it 😂.

Not sure there are big takeaways from this episode? Maybe just to find out if you’re #TeamJason or #TeamCaroline? Where do you stand with using social media for your business?

We’ll definitely record another episode (or two 🙈) as we solidify our...

When this episode goes live it’s Thanksgiving in the U.S. and we’re drafting our Top 5 dishes we’d want on our plates. We keep the draft fun going by also drafting our Top 5 marketing tactics we’d use if we had a brand new business we were starting in 2025.

Feel free to send us your version of the Top 5 lists we mentioned in the order you’d rank things!

Jump to 21:42 if you only want the Marketing Tactics list.

🔗 Here are a few links m...

The Zooks are back behind the mics! After a 5-week trip back to the U.S. that included two hurricanes, two doctor’s visits, three bouts of sickness, and some sticker shock at prices and quality of things, we’re sharing how it all went.

In this episode, we’re also giving you an update on our fertility journey and the new findings with a bunch of blood work Caroline did to find some genetic conditions. We DO have a plan in place to move forward with our goal to grow our family and we’ll...

TW: miscarriage, pregnancy loss, chemical pregnancy, infertility 

In this episode, we share our personal story of trying to conceive (TTC) earlier this year, which resulted in two very early miscarriages, also known as chemical pregnancies. Now that we’ve had some time to process, we wanted to give you more details about what's been going on behind-the-scenes for the past few months, the emotional rollercoaster of moving through these losses and navigating these uncharted waters together, as well as how this has shifted our priorities and played a role in our business decisions. 

It’s time for a recap of our latest launch of WAIM Unlimited! We share the sales numbers, the lessons learned, and what changes we are/aren’t making for the next launch.

Spoiler alert: For the second launch in a row, we did NOT hit our low goal 😬. BUT, we still had a successful 6-figure launch and welcomed in a great new group of WAIM members.

We share the positives, the negatives, the strategy we used for this launch, and then takeaways for what we’re going to tweak for...

Who wants to pull back the curtain and hear about a BIG experiment we ran with Teachery this summer? You do?? Then let’s dive into it!

In this episode, we talk about a huge shift in direction for Teachery as a business. What might seem simple on the surface to offer a Lifetime (Pay-Once) Plan to Teachery, is actually quite complex. We share how we got to this place, how the experiment went, and the risks we’re looking ahead at.

The initial results of our Lifetime Plan expe...

If there’s ONE thing we believe makes every launch successful, it’s having a pre-launch strategy. Specifically, we like using a 4-week email lead-up series based around a few key themes.

Over the past 10 years, we’ve used pre-marketing to get people ready to purchase all kinds of things. That strategy was never fully dialed-in and easy to share with someone else… until now! 

If you’re looking to learn our specific 4-week pre-launch strategy AND get AI prompts that can create the exact pre-launch content discussed in this episod...

What if you didn’t have to use all the standard tactics and strategies to make millions of dollars selling digital products?

We interviewed Michelle Rohr, founder of Secret OWL Society, to find out how she harnesses her intuition to sell courses, templates, planners, and more without stress or overwhelm.

🔗 Michelle’s business is https://secretowlsociety.org 

Michelle has made many choices in her business that are different than the status quo in the digital products world, including some things that go against the typical marketing advice out there, and we hope digging into the...

Is the future of digital products and selling information online moving towards Done-For-You? We believe so and we’ll share why and what we’re doing about it (and what you should do too!)

In this episode, we talk about a big shift we’re seeing in customer behavior and how that impacts solopreneur creators. Having been in the online course industry for 10+ years, owning a course platform, and running a community of 1,500+ members, we have quite a bit of data that’s informing us.

We talk about our newest c...

We are doing something we’ve NEVER done before in 200+ episodes of our podcast… having a guest! We are excited to share this chat with our friend Wayne Fick, who, over the past two years, he transitioned from working with clients, having zero audience, to selling his own digital products, and building a calm business that he’s thoroughly enjoying.

Wayne started with his first product, which sold to just 7 people. Realizing it wasn't a good fit, he pivoted and a year later generated $30,000 in sales for his Canva course! 

🔗 Way...

Evergreen sales are often painted as the ultimate dream: you fall asleep, wake up to sales, and money magically deposits into your account without lifting a finger. Sounds perfect, right? However, the reality of Evergreen is far from this idyllic picture… 

This week, we discuss selling digital products Evergreen vs Launches. While Evergreen is often seen as the “easy,” passive income model, we believe there are a lot of hidden tactics and costs, not to mention a TON of technical setup and ongoing experimentation that is really difficult. 

For us, Laun...

Since the beginning of the year, we’ve been on a mission to help more entrepreneurs build businesses that allow them to live a balanced life. We initially thought the key was giving our members one thing to focus on each month through our live coaching sessions. While this provided clarity, it also led to overwhelm as members felt they had to prioritize every aspect of their business equally. That's when we introduced the Un-Boring Business Roadmap to provide a clear sequence for tackling business tasks, which was a game changer.

However, our thinking ev...

Have you ever had a product launch flop? If you haven’t but want to avoid ever having a “floppy” launch 😅, this episode has four actionable tips for you.

We know firsthand the excitement and hard work that goes into creating a digital product, but what happens when all that effort leads to disappointment?

In this episode, we're sharing our personal experiences with failed launches, including the lessons learned from a calendar app and a digital magazine called Color Your Soul.

We explore the importanc...

We’re creating our first new product in years and taking you along on the journey behind the scenes! The product is called Calm Launch Formula and it’s a done-for-you online course that helps you plan your next digital product launch using our proven system.

What goes into creating a new product? How is this different than a standard online course? What does “done-for-you” mean and how are we using AI to do all the boring work? 

Tune in this week as we share all the details of going fro...

We officially created and posted our very first piece of social content for Teachery 😂. But… there were some mental hurdles when it came time to hit publish and we’re going to share how we worked through those.

If you’ve been following along the past few weeks, we were on a content creation extravaganza and we’ve finally reached PUBLISHING time! 

We had some pretty strong resistance to posting and we cover the feelings that came along with that this week. Hopefully, as you listen to this episode, it gives you...

We are two months out from our next enrollment period for WAIM Unlimited and wanted to give you a behind the scenes look at everything on our to-do list pre-launch.

This is our first enrollment period in over a year that includes a new program! We’re creating the “Calm Launch Formula,” a product to help you plan your own 2-week launch based on our proven schedule, sales page, sales emails, pre-marketing tactics, and more. 

What are all the tasks on our list the next few weeks? When will we star...

There is a ton of glamorization when it comes to having a “team” in the online business world. Having employees can be a badge of honor, but is hiring the right fit for you??

In this episode, we share our thoughts on keeping our “team” small and not going down the path of hiring more people. We’re not saying hiring people is bad, but for us, managing people and the stress that comes along with it is not worth it at this time in our businesses. 

We DO have a few...

Is a CALM content creation plan possible? And can we do it for TWO businesses?? In this episode, we explore our content batching schedule and some of the processes we’re experimenting with this month.

We’ve been on a break from consistently creating social media and video content for nearly 3 years 😬. But, that’s all about to change and we’re getting back on the content creation train for both of our businesses. 

How much content are we creating? What does our weekly schedule look like? What is “good enough” l...

After spending many years with an unfocused audience and nebulous problem we solve, we *THINK* we’ve finally landed on the right answer for our core business…. maybe? 

One thing we know for sure, we’ve always operated Wandering Aimfully as generalists. We can help with email marketing, copywriting, branding, etc. Sure, we were always trying to help small business owners who care about being intentional, but that was very unclear and made our lives difficult when it came to positioning ourselves and our core product. 

In this episode, we share...

Last week, we shared a plan of action from an SEO Expert we paid. It included writing articles, competitor pages, and a user-generated content strategy. How did we do with that plan? Tune in to find out!

Writing informative articles is not our favorite thing, BUT, after working on the task for a week we feel like we found a good groove. In this episode, we share the process and the tools that made the writing process much simpler. 

We also go over our competitor page strategy and how w...