The Video Marketing Podcast by Falkon Digital
The Video Marketing Podcast discusses everything that businesses and creators need to know to be successful with video. Hosts Luke and Sadie Sherran are the owners of Falkon Digital, a digital marketing agency that specialises in video marketing. They regularly use platforms like YouTube, Instagram, TikTok and more to to generate awareness, leads and revenue for their clients, as well as for their own personal success. In the podcast episodes they dive into topics that businesses and creators need to know, providing valuable views and actionable insights.
Make Marketing Videos People Actually Watch with Jack Leigh from Eight Engines
top making videos for yourself, and start making videos your customers actually want to watch.
In Episode 4 of The Video Marketing Podcast by Falkon Digital, host Luke Sherran is joined by Jack Leigh, Creative Director of the world-class video production agency, Eight Engines.
They dive deep into the "Audience-First" approach - a strategy to find the perfect sweet spot between your business messaging and what your audience actually finds entertaining. Jack debunks the biggest myths in video marketing (including the "goldfish attention span" theory), explains why short-form video is actually harder to make than long-form, and...
Secrets to Speaking Like a Pro on Camera with Michael L Roberts
Do you want to sound confident, persuasive, and watchable on camera? In this episode, Luke sits down with Michael L. Roberts - the vocal & performance coach behind projects including Rocketman, Belfast, Better Man, House of the Dragon, and more - to break down how pros prepare, speak, and deliver under pressure.
What you’ll learn:
• The difference between playing a character and being authentic on camera - and why the latter is harder (but worth it).
• Learn to speak in your audience's language, and how Michael landed Rocketman by demonstrating ideas visually for director Dexter Fletch...
Why Every Business Needs a Video Podcast
Video podcasts could be the missing piece in the marketing for many businesses. Every business should now be aware of the importance of video and video marketing, but although they may understand that it's something they should be doing, there are many things that stop them from creating video content.
Like anything, talking to camera well is a skill that is learned over time and with lots of practice. Feeling uncomfortable in front of the camera, or having camera anxiety can be a major barrier for a lot of business owners. But having a filmed conversation in front...
Top Video Marketing Mistakes, and How to Fix Them
In this episode, Luke and Sadie Sherran talk about the top 10 video marketing mistakes that businesses and creators make, and how they can fix them. They are co-owners of the digital marketing agency, Falkon Digital, and have extensive experience and success working with platforms like YouTube, TikTok, Instagram, Facebook and LinkedIn.
When it comes to video marketing, there are a number of potential pitfalls that can be avoided by business and creators. They share some of their experiences from working with a range of commerical clients, with actionable insights on how to improve your own video marketing.
