The Video Marketing Podcast by Falkon Digital

2 Episodes
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By: Luke Sherran

The Video Marketing Podcast discusses everything that businesses and creators need to know to be successful with video. Hosts Luke and Sadie Sherran are the owners of Falkon Digital, a digital marketing agency that specialises in video marketing. They regularly use platforms like YouTube, Instagram, TikTok and more to to generate awareness, leads and revenue for their clients, as well as for their own personal success. In the podcast episodes they dive into topics that businesses and creators need to know, providing valuable views and actionable insights.

Why Every Business Needs a Video Podcast
#2
03/11/2025

Video podcasts could be the missing piece in the marketing for many businesses. Every business should now be aware of the importance of video and video marketing, but although they may understand that it's something they should be doing, there are many things that stop them from creating video content.

Like anything, talking to camera well is a skill that is learned over time and with lots of practice. Feeling uncomfortable in front of the camera, or having camera anxiety can be a major barrier for a lot of business owners. But having a filmed conversation in front...


Top Video Marketing Mistakes, and How to Fix Them
#1
03/05/2025

In this episode, Luke and Sadie Sherran talk about the top 10 video marketing mistakes that businesses and creators make, and how they can fix them. They are co-owners of the digital marketing agency, Falkon Digital, and have extensive experience and success working with platforms like YouTube, TikTok, Instagram, Facebook and LinkedIn.

When it comes to video marketing, there are a number of potential pitfalls that can be avoided by business and creators. They share some of their experiences from working with a range of commerical clients, with actionable insights on how to improve your own video marketing.