Convo By Design®
A podcast dedicated to promoting the ideas of architects, artists, designers, tastemakers and those making a difference in the way we live. Design is personal as is a good conversation. Copyright © Fusion Media, Inc. 2013-2025 All rights reserved.
More Than a Kitchen: Designing for the Multi-Generational Modern Home 667 | Live Thought Leadership from Pacific Sales in Huntington Beach, CA.
Industry experts discuss the shift from “The Triangle” to “The Zone,” the explosion of ADUs in Southern California, and why your Pinterest board might be lying to you.
Southern California builders, designers, and innovators to dissect the radical shifts in residential design since 2022. The conversation moves beyond simple aesthetics to explore how the “post-pandemic” home has become a multi-functional hub. From the technical complexities of “electrically heavy” kitchens to the rise of Accessory Dwelling Units (ADUs) as multi-generational lifelines, this episode serves as a masterclass in the collaborative effort required to build a “forever home” in today’s market.
The P...
The Resilient Art of Designing for Extremes: Creating in the Twin Cities | 666 | PKA Architecture
Building Beyond Aesthetics in the Twin Cities
Residential architecture in the Twin Cities requires a unique blend of grit and intentionality. From the “Scandinavian tradition” of high-level craftsmanship to the technical demands of a 115-degree annual temperature swing, designing in this environment is an exercise in functional resilience. This conversation explores how extreme climates and a “Midwest mindset” shape the way we live and the ways homes must evolve to meet the needs of multi-generational families. The following conversation I had with PKA Architecture’s Kristine Anderson, Andrew Edwins and Ryan Fish was wide rangi...
Convo By Design May 2026 ICON Cathy Purple Cherry | 665 | Designing for Life: Architecture, Emotion, and the Long View
Designing for Life: Architecture, Emotion, and the Long View
Architect Cathy Purple Cherry challenges the idea that buildings are static objects, arguing instead that great architecture evolves with human behavior, emotion, and time.
From biophilic design and post-pandemic living patterns to aging-in-place and purposeful restraint, Purple Cherry shares how architecture can improve quality of life across generations—without chasing trends or perfection.
Designer Resources
Pacific Sales Kitchen and Home. Where excellence meets expertise.
TimberTech – Real wood beauty without the upkeep
Sh...
Rebuilding the Dream | 664 | The State of SoCal Architecture with Leo Marmol & Ron Radziner
I sat down with Ron Radziner and Leo Marmol to dig into why building in Southern California feels like an uphill battle and how we can actually fix it.
After their talk at WestEdge, I caught up with Ron and Leo to process everything discussed. We’re at a major inflection point in Southern California, and I wanted to know how their perspective has shifted since they started back in ’89. We dove into the “fucking NIMBYs,” the skyrocketing costs of construction, and why our current zoning laws are essentially a slow-motion economic disaster. From the lessons...
Reconnecting with Friends and Colleagues, That is what Makes Trade Events so Special | 663 | LuAnn Niagara and Josh Cooperman on the Evolution of Industry Media and Podcasts
The episode you are going to hear today was over a decade in the making. LuAnn Niagara is the host of A Well Designed Business. The podcast launched in 2016 and set the standard for what a business of design podcast should be. LuAnn’s focus was then and is today focused on helping designers up level their design studios. LuAnn was hosting a session for the KBIS Podcast Studio and we had some time during the show and I can’t remember who brought up the idea, I think it was me who suggested to LuAnn, that this would be a...
Saying Goodbye to A Friend | Remembering Troy Hanson
The Ride Along CEDIA Expo | 662 | Integration, Illumination, and the Future of the Connected Home
From the show floor at CEDIA Expo 2025, three distinct voices reveal an industry in the midst of transformation—where technology, design, and business are converging in new and unexpected ways. What emerges is not a story about gadgets, but about integration at every level: systems, teams, and ideas. The future of the home is being shaped as much by collaboration and communication as by innovation itself.
Designer Resources
Pacific Sales Kitchen and Home. Where excellence meets expertise.
TimberTech – Real wood beauty without the upkeep
Shelter Republic – Request your m...
Industry Experts on How Fires, Technology, and Shifting Social Agenda are Redefining the “strength” of Southern California Architecture | 661 | Featuring Anthony Poon, Ben Ballentine & Luis Murillo
In the wake of the devastating January 2025 fires, the architectural community in Southern California is facing a reckoning. The conversation at the recent panel I hosted at Ganahl Lumber in Torrance made one thing clear: the old metrics of “durability” are no longer enough. The industry is moving toward a philosophy of resilience.
For Anthony Poon of Poon Design and Ben Ballentine of Ballaetine Architects, the challenge lies in balancing this need for hardened structures with the fundamental human desire for beauty and light. As Poon noted, a building could be made entirely fireproof, but if i...
The New Kitchen: Personalization, Price Shock, and the Post-Pandemic Evolution | 660 | Kitchen Conversations from Pacific Sales in San Diego
In this roundtable conversation, a diverse group of interior designers and kitchen specialists discuss how kitchen design has transformed in the post-pandemic era. Rising costs, shifting client expectations, and new technologies are forcing designers to rethink how kitchens function and how they are delivered to clients.
The conversation explores everything from appliance innovation and zoning strategies to the emotional role of kitchens as gathering spaces. Designers also confront difficult realities such as escalating budgets, supply chain issues, and the need to guide clients through increasingly complex decisions. We gathered at the Pacific Sales Kitchen & Home showroom in...
Nicole Hirsch Interiors on Signature Style | 658 | Historic Integrity and Modern Interior Design
New England designer Nicole Hirsch explains how the interior design profession evolved from service provider to brand identity, why craftsmanship still matters in a digital-first world, and how historic architecture shapes modern living.
Since launching her firm, Nicole Hirsch, principal of Nicole Hirsch Interiors, has witnessed—and helped shape—the transformation of the interior design profession. What was once a service-driven industry has evolved into one defined by recognizable brands, signature aesthetics, and curated storytelling. For Hirsch, success today requires far more than talent; it requires clarity of voice, visual identity, and trust built through consistency.
KBIS Series Part Eight | Thriving in Chaotic Times: How Designers Stay Grounded, Profitable & Relevant
A candid conversation with interior designers Arianne Bellizaire and Sara Malek Barney on navigating burnout, emotional labor, client management, and creative growth in today’s unpredictable design industry.
From boundary-setting to decision fatigue, social media pressures, and sustaining ambition, this episode explores the strategies and mindsets designers use to remain successful, resilient, and inspired amid market volatility and personal demands.
Identity & Evolution in Design
Designers must periodically redefine themselves and their work to remain relevant. Personal growth and evolving priorities shape professional identity and approach.Burnout vs Ambition...
Justine Wolman | 657 | Designing Through Disruption: Building a Solo Practice in a Post-Pandemic World g a Solo Practice in a Post-Pandemic World
Launching a design firm is hard. Launching one days before a global shutdown is something else entirely. In this episode of Convo By Design, I speak with interior designer Justine about building a solo practice during COVID, transitioning from sales to structure, and navigating the modern realities of design—from virtual collaboration and technical complexity to burnout, authenticity, and creative control. It’s an honest conversation about what it really takes to grow a design business today without losing yourself in the process. Designing Through Disruption | Convo By Design Podcast is hosted and published by Josh Cooperman.
De...
KBIS Podcast Series Part Seven | Building Heat with Hearth & Home Technologies: Turning Fireplace Demand into Builder Value
At KBIS 2026, Hearth & Home Technologies reveals how fireplaces are evolving from overlooked amenities into high-value, design-forward features that enhance both homes and builder offerings. We explore the emotional, aesthetic, and technological dimensions of modern fireplaces, from indoor-outdoor integration to bespoke U-shaped configurations. Designers, architects, and builders alike share insights on leveraging fireplaces for resale value, client engagement, and standout home experiences.
Mike Swanson – Director, Segment Marketing | Hearth & Home Technologies
Fireplaces are no longer just a cozy addition—they are strategic assets in home design, builder differentiation, and lifestyle storytelling.
Consumer Demand & Builder Valu...
KBIS Series Part Six featuring Kitchen365: Digitizing the Kitchen Cabinet Industry from Design to Delivery
Transforming the Kitchen Experience: How Kitchen365 Streamlines Design, Specification, and Delivery
At KBIS 2026, Bhavin Patel and Hiren Modi of Kitchen365 discuss how their end-to-end technology platform is reshaping the kitchen cabinet industry—making design faster, orders more accurate, and showrooms more agile.
Digitizing Kitchen Design: Kitchen365’s design service accelerates the process from field measurement to final kitchen plan, completing in hours instead of a week. B2B Order Management System (OMS): Streamlines dealer and distributor interactions, supports tiered pricing, multi-warehouse fulfillment, and integrates with existing design software like ProKitchen. Consumer-Facing Digi...Focus Lighting + Grade : Illuminating the Experience: The Invisible Art of Modern Lighting | 656 | Beyond the Switch: Why Modern Design Demands a Lighting Narrative
From high-end residential “wealth” to AI-responsive environments, top designers discuss why lighting is the most under-recognized—yet essential—element of the built environment.
Lighting is often the ghost in the machine of interior design: when it’s perfect, you don’t notice it; when it’s wrong, it’s all you can see. In a wide-ranging discussion featuring architectural lighting experts and residential designers, the conversation shifts from the utility of “turning on the lights” to the high-stakes world of experiential design.
Designer Resources
Pacific Sales Kitchen and Ho...
Elana Tenenbaum Cline of Carta Creatives | 655 | From Blueprints to Well-Being: A Masterclass in Human-Centric Design
The emotional impact of our surroundings, the challenges of a multi-year global project, and why the perfect kitchen starts with the “mother archetype.”
Elana Tenenbaum Cline, architecturally trained-interior designer with a fascinating background rooted in both structured discipline and creative layering came into the virtual studio to share her journey from attending Syracuse University’s intensive architecture program to working on massive global projects like the Abu Dhabi Airport.
Designer Resources
Pacific Sales Kitchen and Home. Where excellence meets expertise.
TimberTech – Real wood bea...
KBIS Series Part Five | Stop Surviving the Industry & Start Shaping It with Green Forest Cabinetry
In a category often defined by tradition, Green Forest Cabinetry is applying data science, manufacturing discipline, and cross-industry thinking to challenge long-held assumptions about cabinetry. Their approach reveals how operational precision—not marketing—creates real value for designers, builders, and homeowners.
Green Forest Cabinetry’s leadership team including, CEO, John Morgan, COO, Nathan Boone and CIO, Michael Boone share how treating cabinetry as an information-driven business, not just a manufacturing process, has enabled dramatic gains in quality, efficiency, and affordability. From machine learning and performance-based compensation to packaging innovation and cultural transformation, their story illustrates how op...
CXD ICON Registry March 2026 | 654 | Corey Damen Jenkins on Leadership, Resilience, and Building a Meaningful Creative Life
Bold Vision, Grounded Leadership, and the Relentless Pursuit of Purpose. In this deeply personal and strategic conversation, Corey Damen Jenkins shares the discipline, resilience, and intentional leadership behind his rise—from knocking on 779 doors to building a global design brand rooted in humility, creativity, and purpose.
Corey Damen Jenkins is widely recognized for his exuberant interiors—fearless color, rich materiality, and a joyful sense of aspiration. But behind the visual confidence is a disciplined leader, strategic thinker, and resilient entrepreneur who built his career through persistence, focus, and unwavering belief in his purpose.
Designer Reso...
CEDIA Expo & CIX – The Ride Along: Part Five | 653 | Dan Ferissi + Caitlin Stewart | Integration X Design: How Technology, Media, and Product Innovators Are Shaping Connected Living
Beyond Technology: The New Design Frontier of Integration and Experience. Recorded live at CEDIA Expo 2025, Dan Ferrisi of EmeraldX and Caitlin Stewart of Leon Speakers explore how integration is evolving from technical infrastructure into a design-driven discipline—where storytelling, collaboration, and intentional product design define the future of connected environments.
Designer Resources
Pacific Sales Kitchen and Home. Where excellence meets expertise.
TimberTech – Real wood beauty without the upkeep
Integration X Design: Why the Future of Connected Living Depends on Collaboration
At CEDI...
KBIS Series Part Four | Quiet Luxury and the Rise of the Technicurean: How SKS Is Designing the Invisible Kitchen
Luxury appliances are no longer defined by visibility—they’re defined by intentional invisibility, precision performance, and seamless integration. At KBIS 2026, SKS reveals how thoughtful innovation, AI integration, and designer collaboration are reshaping the kitchen into a quieter, smarter, more intuitive environment. This is the emergence of a new user: the Technicurean.
John Russo explains how Signature Kitchen Suite is redefining luxury through purposeful technology, invisible induction, behavioral AI, and collaborative product development. The future kitchen doesn’t demand attention—it anticipates needs, enhances experiences, and disappears into the architecture.
At the Kitchen & Bath Industry Show, in...
WestEdge Wednesday Part Ten | 652 | Green Shoots: Evolving Materials, Innovative Mindsets
Innovation Under Pressure: Prefab, Modular, and the Future of Resilient Design Under Pressure. Architecture is evolving faster than ever, driven by natural disasters, technology, and client expectations—but how do designers balance innovation with risk, regulation, and lifestyle priorities? Josh Cooperman hosts an unfiltered conversation with Drew Davis, Brian Pinkett, Aaron Neubert, and Joseph Dangaran about prefabrication, modular construction, client programming, and the challenges of rebuilding communities in fire- and flood-prone regions. From the Palisades to Paris, they explore how architecture must adapt—or risk falling behind.
1. Introduction and Context
Host...Fresh Takes on Authenticity, Resiliency and Artificial Intelligence Design Application (for now) | 651 | Stephanie Martin of Stephanie Martin Design
Calgary-based designer Stephanie Martin shares the story of launching her firm during the 2008 financial crisis, the gap between design education and reality, and why hand-crafted authenticity remains vital in the age of AI. She also takes us inside the Rideau Residence, a project blending modern aesthetics with sentimental family history.
Designer Resources
Pacific Sales Kitchen and Home. Where excellence meets expertise.
TimberTech – Real wood beauty without the upkeep
Calgary Roots & Business Resilience
Launching in a Recession: Stephanie discusses starting her fi...KBIS Series Part Three | Designing for Real Life & How Shifting Consumer Habits are Reshaping Appliance Design with Midea
How Behavior-Driven Design Is Defining the Future of the Home
KBIS Series 2026, findings and experiences from the Kitchen & Bath Industry Show, recorded live from the KBIS Podcast Studio presented by AJ Madison. This was the second year of this program and we built on last year’s show with even more experts in the industry sharing experience, findings and industry-leading insights.
KBIS Podcast Studio Resources:
KBIS
AJ Madison
NKBA
LUXE Interiors + Design
SubZero, Wolf & Cove
SKS | Signature Kitchen Suite
...WestEdge Design Fair Part Nine | 650 | Wellness by Design: Creating Interiors the Support Mind & Body
When interiors meet intention: a dynamic panel on how color theory, holistic living, sustainable materials, and design thinking come together to redefine residential spaces for 2025 and beyond.
Sherwin Williams set out to cover Earth with beautiful colors over 150 years ago. 1866, Henry Sherwin and Edward Williams founded the company in Cleveland, Ohio, on a mission really. And the result is a company dedicated to delivery of the best in paints, coatings and related products to discerning clients all over the world. That dedication was evident from the start with the hiring of Percy Neyman, the very first chemist e...
Human-Centric Design in an AI World | 649 | Experiences from KBIS and Why True Value is Found in the Removal of Friction
I have a confession to make. I’m exhausted. In the best possible way after a week in Orlando, Florida for the Kitchen & Bath Industry Show. I have so much to share with you today!
My journey started on the Monday before the show began for a travel day, sound check and confirming the final details form the show. In addition to hosting the KBIS Podcast Studio again this year, moderating a panel on the NEXT Stage and recording conversations for the show, I wanted to help you prepare for the show next February in Las Vegas.
...KBIS Series Part Two | The Smart Home Standoff: Tech vs. Tradition in Appliances
The New Appliance Ecosystem: Translating Value, Technology, and Human-Centric Design
The modern appliance conversation has shifted beyond features and price into something far more consequential: value, usability, and human-centered design.
Designers, manufacturers, showrooms, and independent testing labs now operate as an interconnected ecosystem guiding consumers through increasingly complex decisions. The future of appliance specification belongs to those who can translate technology into meaningful, intuitive, lifestyle-driven solutions.
Featuring insights from Nicole Papantoniou of the Good Housekeeping Institute, Jeff Sweet of Sub-Zero Group Inc., and Christa Mallinger of AJ Madison, this conversation explores h...
WestEdge Wednesday Part Eight | 648 | Enduring Modernism: A Retrospective with Marmol Radziner
The Accidental Empire: Marmol Radziner on Preservation, Prefab, and Fighting the Tyranny of the Nimby. Leo Marmol and Ron Radziner discuss the 36-year evolution of their design-build firm, tracing its roots in a student co-op to becoming a leader in modern residential architecture, restoration, and the urgent need for sustainable urban density in Los Angeles.
The conversation features Leo Marmol and Ron Radziner, co-founders of Marmol Radziner, detailing the firm’s history, their design philosophy, and their views on the current state of preservation and sustainability in LA...
CEDIA Expo & CIX – The Ride Along: Part Four | 647 | Jason McGraw, Dale Sandberg & Jim Garrett
This week on the show, you’re going to ride along with me from the incredibly comfortable and stylish VW ID.Buzz, which served as the mobile podcast studio at CEDIA Expo / CIX this September in Denver, Colorado. Were going back for more conversations from the show.
Designer Resources
Pacific Sales Kitchen and Home. Where excellence meets expertise.
TimberTech – Real wood beauty without the upkeep
CEDIA (Custom Electronic Design & Installation Association) is the global trade association for home technology professionals, specializing in smart home, automation, audi...
KBIS Series Part One | Beyond the Price Tag: Defining Luxury in Appliances & Design
Luxury can be expensive, but it can also be subtle, practical, or deeply personal. Sometimes it’s about choice, sometimes restraint, sometimes the way a space or product simply works better for you. Through thoughtful discussion, the episode examines how luxury shows up in appliances and design—through performance, comfort, longevity, and everyday ease—and why it resonates differently for everyone over time
This nuanced conversation explores the evolving meaning of luxury through multiple industry perspectives, featuring Devoree Axelrod, General Manager at AJ Madison, alongside industry expert Jill Cohen, Editor-in-Chief, Luxe Interiors + Design.
KBIS Podcast Studio...
CXD Icon Registry February 2026 | 646 | Christine Anderson – In Memoriam
The chill is still in the air as winter prepares to give way to spring. That time of year, depending on where in the world you happen to be, nature is beginning to remind us about the magic of renewal in small but familiar ways. We are reminded that the more things change, renewal is possible. Today’s Icon Registry episode celebrates our newest inductee, and those who have listened to the show for a while know her, and even though she left this world a few years ago, her spirit endures.
Designer Resources...
WestEdge Wednesday Part Seven | 645 | Kitchen rEvolution: Crafted, Curated Spaces Created for an Evolving Clientele
Kitchen Revolution: Elevating Kitchens and Baths for Lifestyle, Wellness, and Technology. Designers and innovators discuss how kitchens and bathrooms have transformed into lifestyle-focused, wellness-oriented, and tech-savvy spaces, shaping the homes of today’s discerning clients. From pandemic-driven shifts to smart appliances, spa-like bathrooms, and open-concept living, this panel explores the evolving demands of homeowners and the strategies designers use to balance aesthetics, function, and innovation.
1. Introduction
Host Virzine Hovasapyan, Experience Director of Marketplace of Innovation for Pacific Sales, introduces the panel and sets the stage: kitchens and baths are no longer purely fu...Building for the Next Century: Resilience, The Net Zero Trailer, and “Green Shoots” of Sustainable Architecture | 644 | Susan Heinking from Pepper Construction
Architecture education is often romanticized as a pursuit of pure creativity, but in reality, it serves as a masterclass in grit. The studio environment, characterized by sleepless nights and public critiques, builds a specific kind of resilience necessary for navigating a risk-averse industry. While sectors like lighting have undergone rapid technological revolutions—moving from incandescent to LED in a decade—commercial construction moves at the speed of a massive vessel, slowed by liability concerns and ingrained methods.
Designer Resources
Pacific Sales Kitchen and Home. Where excellence meets expertise.
TimberTech – Real w...
WestEdge Wednesday Part Six | 643 | Rebuilding LA: Resilience, Innovation and Design for the Future
The Phoenix Effect: Designers and Architects Lead the Innovative Rebuild of Fire-Impacted LA. An impassioned panel featuring William Hefner, Jamie Rummerfield, and Gwen Sukeena discusses architectural preservation, fire-resilient design, and community-driven efforts to shape a more thoughtful, resilient Los Angeles in the wake of the devastating wildfires.
The panel, moderated by Kelly Phillips Badal (Los Angeles Editor for Luxe Interiors and Design), focused on the challenges and innovative opportunities arising from the need to rebuild communities—specifically Altadena and the Palisades—after the recent devastating wildfires. The core themes were arch...
The Ride Along Part 3: Dan Ferrisi of EmeraldX and Joe Picarrilli of RoseWater Energy | 642 | Connected Worlds, Design, Technology, and the Future of Integrated Living
Recorded live from CEDIA Expo 2025, this two-part episode of Convo By Design explores how technology, design, and infrastructure are converging to reshape the way we live. From the evolving role of integrators to the growing importance of energy resilience, the conversation examines what it takes to design spaces that are intelligent, responsive, and future-ready. Featuring insights from EmeraldX’s Dan Farrisi and Rosewater Energy founder Joe Piccirilli, this episode connects strategy, storytelling, and engineering into a single, forward-looking narrative.
Designer Resources
Pacific Sales Kitchen and Home. Where excellence meets expertise.
...
WestEdge Wednesday Part Five | 641 | Inspired by Nature: Exterior Spaces Built to Last
The panel explored the intersection of natural and man-made materials in landscape design, highlighting the balance between aesthetic, sustainability, and functional concerns. Participants discussed how interior and landscape designers borrow nature to create cohesive environments, including outdoor “rooms” and hardscape features softened with plantings. Material selection — stone, metal, glass, composite decking, and synthetic turf — was debated, with attention to local sourcing, durability, environmental impact, and client expectations. The panel also emphasized the sensory experience of landscapes, touching on sight, sound, smell, and taste, and how design can evoke memory and emotion. Sustainability, fire safety, maintenance, and longevity were recurring themes...
KBIS 2026: The Road to Orlando | 640 | Innovation, AI, and Industry Evolution
Just in time for KBIS this year, I sat down with Jason McGraw from EmeraldX and Leanne Wood with Flying Camel to talk about the Kitchen & Bath Industry Show (KBIS) to preview the upcoming 2026 event in Orlando. This conversation dives deep into the strategic shifts for this year’s show, including the expansion of the floor plan to nearly 1.2 million net square feet and the introduction of a new editorial format for product debuts. A major theme for KBIS 2026 is the integration of Artificial Intelligence (AI) across the industry. From the dedicated “Technology” track in the
WestEdge Wednesday Part Four | 639 | Designing for Disaster: Intelligent Design for a Resilient Southern California
Rebuilding After the Fire: How Designers, Architects & Community Leaders Are Reimagining Livability in Southern California A panel of architects, designers, sustainability experts, and community advocates explore what the 2025 Palisades and Altadena fires taught us about resilience, materiality, community loss, rebuilding timelines, economic displacement, and the future of Southern California living. Moderated by Adam Hunter.
The 2025 Palisades and Altadena fires delivered a historic and deeply personal shock to Southern California communities, reshaping not only homes but expectations for safety, materiality, and resilience. In this WestEdge Wednesday conversation moderated by Adam Hunter, the...
Translating Design in a Chaotic Market, A Shifting Landscape in Focus 2026 | 637 | Forces Shaping the Industry
This program explores the collision of tariffs, sustainability, design business acumen and shifting client expectations, offering a roadmap for navigating the volatility of the 2026 design landscape. Recorded live at Design Hardware in Los Angeles, I gathered a panel of industry leaders to dissect the economic and social forces shaping interior design as we head into 2026. Featuring Eva Hughes (Black House Beige), Shelly Sandoval (The Lauzon Collective), Rachel Grachowski (RHG Architecture), and Priya Vij (Hapny Home), the conversation confronts the “chaos” of the current market—from tariff-induced supply chain disruptions to the critical shortage of skilled labor.
Design...
CXD Icon Registry January 2026 | 636 | Peter Pennoyer, FAIA
This month’s Convo By Design Icon Registry inductee is architect, Peter Pennoyer, FAIA who shares his lifelong passion for architecture, tracing its roots to his upbringing in New York City and the rich urban fabric that shaped his design philosophy. From classical influences to modern interventions, in this conversation recorded in 2021, Pennoyer discusses how context, history, and creativity inform his work across New York, Miami, and beyond. This episode offers a rare glimpse into Pennoyer’s process, highlighting how tradition and innovation coexist in his projects.
Designer Resources
Pacific Sales Kitc...
WestEdge Wednesday Part Three | 635 | Planting Roots: Future Proof Your Design Business
Beyond the Sketchbook: Mastering the Business of Design with Industry Leaders. Esteemed practitioners Keith Granet, Grant Kirkpatrick, Tom Stringer, and Louis Taylor share candid insights into the origin stories, critical business skills, and forward-looking strategies necessary to build and sustain a successful design practice.
Moderated by Cheryl Durst (EVP and CEO of IIDA), the panel focused on the transition from being a talented designer to running a thriving, resilient business, covering genesis, operations, talent management, branding, and future-proofing.
Origin Stories and Industry Appreciation: The panelists shared...