Convo By Design®

40 Episodes
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By: Josh Cooperman

Convo By Design®, hosted by Josh Cooperman is dedicated to promoting the ideas of architects, artists, designers, tastemakers, and those making a difference in the way we live. Design is personal as is a good conversation. Copyright © Fusion Media, Inc. 2013-2025 All rights reserved.

KBIS Confidential | 586 | Inside the Kitchen with Signature Kitchen Suite (SKS) featuring John Russo
04/30/2025

This year, KBIS brought a whole new energy. This new energy and vibe was brought on by a number of issues on the minds of both design creatives, their clients and the brands that hope to be included in future projects. I think it was also fueled by a discomfort. One that many if not most of us are feeling by the political chaos created by this new administration. Now listen, before you get tribal on me, hear me out. Regardless for whom you voted, when a new administration comes in, they get to make the changes they see...


Technical Application of Design Principles and Addressing the Curve in Design Thought | 585 | Maggie Griffin of Maggie Griffin Design
04/29/2025

Application and practical application of tools and techniques. These are just a few of the topics discussed in today’s conversation with designer Maggie Griffin, founder of eponymous firm in Gainesville, Georgia. We are discussing more than design today. A lot more, actually. The changing landscape of the industry and staying ahead of the curve. Oh, that pesky curve.

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Design Hardware – A stunning and vast collection of jewelry for the home!

 – Where service meets excellence

Timbe...


EYRC Architects | 584 | Our April Convo By Design ICON Registry Inductee
04/24/2025

This is the Convo By Design Icon Registry episode for April 2025. I love these Icon Registry episodes for a number of reasons. At the top is the opportunity to show some gratitude for those who have made the time to share their stories, process and work with us on Convo By Design. They transcend design and architecture and their work is both inspiring and transformative.  This episode is desiccated to and celebrates the creatives, all who make up EYRC Architects. Ehrlich, Yanai, Rhee, Chaney, the names on the door and all those behind the badge who craft such extraordinary w...


KBIS Confidential | 583 | Everything You Need to Know About Extraordinary Outdoor Entertaining
04/23/2025

Outdoor living, the new frontier for everything from maximizing enjoyment of external spaces, outdoor entertainment and outdoor kitchens. New modalities generating a renewed interest in cultivated design of said spaces by some of the most talented creatives working today. From entertainment spaces to full blown ultra-luxe outdoor kitchens and everything in between with opportunities available for just about any (realistic) budget. Outdoor design is changing rapidly due to a number of factors. Those factors include modified use due to changing circumstances, client desire, increased cost of goods all in an outdoor spaces that are not as predictable as they...


The High Points, Everything You Need to Be Ready for the Spring High Point Market | 582 | Victoria Holly
04/22/2025

If you are listening to this episode the week it’s published, that would be the week of April 22nd, and you are planning on attending the Spring High Point Market, lucky you… You are going to hear from Victoria Holly, founder of her eponymous firm and one of this years Style Spotters at High Point Market, the Spring 2025 edition. What does it mean to spot style, differentiate emerging style from trend and further differentiate trend from trendy? Trendy, ugh.

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

<...


KBIS Confidential: Kitchen ReVOLUTION or Evolution, You Decide | 581 | Christine Vroom, Arianne Bellizaire, Jonah Kilday
04/16/2025

The kitchen rEvolution is here…But is it more evolution or revolution.  Are designers developing contemporary kitchens based solely on new ideas or looking to the past for inspiration? Is it a wholesale revolution or a patchwork of ideas creating a whole new set of ideas and opportunities?. How is the evolving nature of kitchen design changing the way we think about the heart of the home? How are changing technologies and desired functionality reshaping the modality of kitchen use and design. We explore how new opportunities in appliances and technology have evolved the programming of a kitchen suite. How...


Technical & Bold, the Transformative Nature of Design | 580 | Lauren Reyes Lim , LVR Studios
04/15/2025

Topics that keeps bubbling up in conversations industry wide is burnout. Exhaustion. Dealing with the daily and unrelenting chaos. These feelings are coming from the stresses caused by the constant price increases, subscription increases, the lost art of customer service and yes, the overall chaos caused by a litany of factors and you know what I’m talking about.

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Design Hardware – A stunning and vast collection of jewelry for the home!

 – Where service meets excellence

Timbe...


KBIS Confidential: Luxe for Less | 579 | Achieving Perfect Results on Budget in a More Expensive Environment with a Cost Conscious Clientele
04/09/2025

Many if not most clients will confess that the reason they employ the services of a designer, architect and landscape architect is because the way they live is not congruent with the way they wish to live. What many clients don’t realize is that a superpower great designers bring to every project is the ability to reduce costs through product knowledge and application of skill. Explore the rapidly changing design space and learn how to craft that perfect environment on a budget through strategic choices, waste reduction, strategic customization and an understanding for how the industry is changing. Stay...


Getting Real with Designing Women | 578 | Kim Gordon & Breegan Jane Live from KBIS 2025
04/08/2025

Patience. It’s hard to navigate around because everything is seemingly delivered almost overnight. Actually, it’s more like two days thanks to Amazon. So, after I return from a show like KBIS, I have hours and hours of content to cull through and produce. I want to share some of my process with you. While there is an overwhelming urge to publish everything right when I get back, I have found that a more deliberate approach to content deployment. I have actually found it similar to how many design professionals stage their work on projects. Interesting and something we w...


KBIS Confidential: Beyond the Blueprint | 577 | A Personal Approach to Design with Moen
04/02/2025

The series is called KBIS Confidential – Creative Conversations LIVE from KBIS 2025. This 7-week series will be published every Wednesday.

Many of the worlds most innovative brands began with an “aha” moment. Moen’s “aha” moment came in 1937, Seattle when Al Moen’s old fashioned handle broke off in his hand. That moment led to the inspiration for the single-handed faucet, a revolutionary moment in plumbing and the beginning of a story that continues to evolve. It’s been said that industrial designers are a combination of engineer, therapist, artisan and sales professional.

Where does the next big...


Favorite Places, Unique Spaces in the Coachella Valley | 576 | Elyssa Contardo
04/01/2025

One of my favorite places in the world is the Coachella Valley. Palm Springs, Palm Desert, Rancho Mirage, Indian Wells. The valley is thriving as new residents move in, the are is mountainous and arid desert blended in an oasis of mixed architectural styles blended with cultural influence from music to fashion and everything in between. I love the Coachella Valley because as a teenager, I would go to Palm Springs for spring break. Something then mayor, Sonny Bono did not care fore and eventually drove us out. Then it was the architecture, followed by Coachella Music Festival combined...


Cliff Fong | 575 | Our March 2025 Convo By Design ICON Registry Inductee
03/27/2025

There are some guests that you hear on the that transcend design. You will usually find those guests here, on a very special episode of the show called the Convo By Design Icon Registry. These episodes air Thursdays toward the end of each month and feature past conversations with those who so deservedly receive enshrinement into the Convo By Design hall of fame.

This months inductee is Cliff Fong. Cliff has been on the show twice. The first time was in May of 2016 and the most recent was his appearance at WestEdge Design Fair in 2023 where he...


KBIS Confidential: LIVE from KBIS 2025 | 574 | Pitch to Published – Get Your Projects the Love They Deserve
03/26/2025

Part One – Pitch to Published: Best Practices and Strategies to Get Your Projects Published

Learn what the pros know about getting projects published and how professional photography, narrative creation and knowing your audience can set you apart. Learn how can brand partnerships help get your designs promotion and exposure to potential new clients as well as new branding and revenue generating opportunities.

Featuring: Vanessa DeLeon – CEO & Principal Designer | Vanessa DeLeon Associates, Kathryn Given – Style Director | LUXE Interiors + Design and Amy Chernoff – VP of Marketing | AJ Madison

This is a comprehensive co...


Architecture, Design and Critical Thought. A Formula For Crafting Amazing Spaces | 573 | Enda Donagher, AIA
03/25/2025

In a bygone time, we had celebrated architecture critics, historians and thought leaders like; Ada Louise Huxtable, Lewis Mumford, Jane Jacobs and Vincent Scully. These were gifted thought leaders with a willingness to share their views, good or bad, but never indifferent. They and others influenced the manner in which we looked critically at the shape and purpose of the spaces where we live work and play. Arch Daily wrote a piece in 2012 called The Architect Critic is Dead (just not for the reason you think). Is it. Is it, really?

I don’t think the architect cr...


WestEdge Wednesday | 571 | The Great Outdoors: Reimagining California’s Love for Outdoor Living
03/19/2025

Californians have perfected outdoor living, largely due to the favorable climate. As weather patterns change, the design industry has adapted with sustainable materials, inventive building practices and creative use of space including outdoor kitchens, theaters, plunge pools, functional landscapes, and unique approaches to sport courts.  From pickleball to a pickle martini, design meets entertainment with the new innovations in outdoor design.

All of these programs took place in the WestEdge Theater presented by Pacific Sales Kitchen & Home. The stage was designed by Julie Beuerlein of JKB Home Design. This program was sponsored by TimberTech. A fantastic partner/ s...


Clear Communication for that Aha Moment | 571 | Paulina Hospod, Aha! Interiors
03/17/2025

Words matter. They are important not just for the sake of clear communications but to showcase the specific skillset one has in an effort to attract a suitable client. Suitability. If you are a regular listener to Convo By Design you know what I am talking about. If not, first, hopefully you will be a regular listener, second, the idea of suitability in all endeavors is more important now than ever before.  Suitability means vibing and open to new ideas through a mutual trust. A mutual trust allows someone to communicate with another, without having to masque every idea u...


Midwest Sensibility and Hand-Crafted Design | 569 | Bailey Todd, White Cliff Studio
03/10/2025

For the past 12 years, it has been a mission to bring you voices and stories of talent in design, architecture and the arts. There have been so many twists and turns over these past 12 years and many of you have been with me since the early days of the show. A few ideas that often come back to me when presenting these conversations. Two major themes are authenticity and suitability. Two words that you don’t hear often. The first being authenticity in design and the other, which you never hear, except here is suitability. Were going to drill do...


WestEdge Wednesday | 569 | Is it Worth Saving: Iconic Architecture or an Old but Poor Representation
03/06/2025

What makes an architectural work worth saving from the bulldozer? The architect? The style? The age? A famous past resident? How are preservation decisions made when historical considerations are in conflict with the rights of the current owner? What is the responsibility of the city and what municipal rules/regulations help address such discussions? Join this conversation with industry insiders as we explore preservation and progress.

All of these programs took place in the WestEdge Theater presented by Pacific Sales Kitchen & Home. The stage was designed by Julie Beuerlein of JKB Home Design.

As...


A Philosophical Approach to Luxury and Design | 568 | Brittany Farinas, House of One
03/04/2025

We often talk about luxury, the idea of luxury has so many different connotations, ideas and meaning. If I asked you to describe luxury in interiors design, what would you say?

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Monogram – It’s the details that define Monogram

ThermaSol – Redefining the modern shower experience. Without steam, it’s just a bathroom.

Design Hardware – A stunning and vast collection of jewelry for the home!

 – Where service meets excellence

TimberTech – Real wood beauty wit...


The Design Messengers – LA on FIRE March 2025 | 566 | Designing for Disaster and The Build Back Better Paradox
03/02/2025

The recent wildfires have shaken Angelenos to their core and rightly so. I imagine it is not dissimilar from those who have experienced fires in Hawaii, other parts of California or elsewhere. Or those who suffered through hurricanes, floods, wind events or any other major natural disaster. I think this was different.

I’ve shared this story with you but for the sake of those new to the show, I’ll share it again to make a point. That point is that while wildfires in Southern California are not new, nor are earthquakes, floods, or civil unrest. The...


WestEdge Wednesday | 567 | Color Mix: The Sherwin Williams 2025 Color Capsule Collection
02/26/2025

I’m Josh Cooperman and this is a special edition of Convo By Design featuring all of the programming from the 2024 edition of the WestEdge Design Fair. We call these entries WestEdge Wednesday, a programming concept that will allow those of you who either didn’t make it to the show this year or, those who made it and are taking me up on my promise to share It with them again on Convo By Design.

All of these programs were shared in the WestEdge Theater presented by Pacific Sales Kitchen and Home, a Best Buy company. On a...


Exceptional Design And Knowledge From A Previous Career, Long Live the Pivot | 565 | Allison Handler of Allison Handler Design
02/25/2025

The expectations many designers have don’t necessarily result once their careers begin. Often times, designers find their way into the business by starting in another field. And that makes for an interesting journey. I remember being in college and thinking about all of the things I wanted to do once I started my career. If you would have asked me during my time at Washington State University what I was going to be doing in 2025, this would not have been anywhere in the conversation. But I really cannot imagine myself doing anything else. And I’ve been doing this...


Leo Marmol, FAIA | 264 | Our February 2025 Convo By Design ICON Registry Inductee
02/20/2025

You have been hearing the WestEdge Wednesday episodes since the beginning of the year and I do hope that you’re enjoying them. This months addition to the Convo By Design Icon Registry was heard on the WestEdge Wednesday series in 2024 following his appearance on a panel at the show in 2023. It is fascinating for me to have incredible creatives individually on the show and equally amazing to hear them in concert with other talented creatives. In 2023, Marmol was on the podcast as part of a panel that also featured Sara Malek Barney, Christine Vroom and was moderated by Fr...


WestEdge Wednesday | 563 | Sustainable Design: Does it Have to be All or Nothing?
02/19/2025

I’m Josh Cooperman and this is a special edition of Convo By Design featuring all of the programming from the 2024 edition of the WestEdge Design Fair. We call these entries WestEdge Wednesday, a programming concept that will allow those of you who either didn’t make it to the show this year or, those who made it and are taking me up on my promise to share It with them again on Convo By Design.

All of these programs were shared in the WestEdge Theater presented by Pacific Sales Kitchen and Home, a Best Buy company. On a...


KBIS is Coming and This is Everything You Need to Know | 562 | Brian Pagel, EVP – Emerald
02/18/2025

In one week from today, KBIS will be hitting Las Vegas with the force and impact you might expect from the worlds greatest kitchen and bath show. Yes, there are others. And, yes, they are great… But this one is my favorite. And you’re about to find out why.

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Monogram – It’s the details that define Monogram

ThermaSol – Redefining the modern shower experience. Without steam, it’s just a bathroom.

Design Hardware – A stunning and v...


WestEdge Wednesday | 561 | Authenticity Vs. Dupes: Honor and Respect for Design and Those Who Craft Original Work
02/12/2025

There are stories, you have no doubt heard them or seen them for yourself on Instagram or the websites offering dupes of almost everything for less. There are many reasons why the copy-market thrives and why some creatives feel that they are entitled to change it a small detail and call it their own. Is the value in the look of it for less, or paying a bit extra and knowing you have an original? Perhaps the copy-market, while always present, only thrives during crisis-pricing for the real thing. We explore the value of original work and how knock-offs...


Liz Williams: Dynamic Design Through Historical Reference | 560 | Where What Was Meets Its Best Version
02/11/2025

It feels like every week we are dealing with a new emergency. A new disaster. Is that true, I don’t know, probably not but it feels that way.What we don’t do often enough is review what led up to events and strategically discuss ways to alter behaviors to keep them from happening again. In many cases, it’s because you can’t keep a major catastrophe from occurring, but you can address your individual response to it to better prepare for the next time. Or, if you are a design professional, prepare your clients to better prepare...


WestEdge Wednesday | 559 | Connected Vs. Unconnected: The Future of Home
02/05/2025

Connected vs. Unconnected: The Future of the Home The debate rages on… The fully connected home where all can be automated vs. the unconnected environment and the return to the beauty of form, function and simplicity. We’re not Luddites, but if we look at the experiential nature and convenience of a connected space, we must also consider what it means to have a space that is intentionally unconnected. The removal of screens, tech, automation, phones, and tablets can create calm and allow opportunities for true reconnection with self and others. Offline. Join this compelling conversation about AI...


Music City Majesty with Debbie Mathews | 558 | A Master Class in Blending Antiques into Design and a Preamble About the Silly Season of Trend Predictions
02/04/2025

Before we get to our featured conversation this week, I feel compelled to share my annual grievance with you. Again. What is this annual grievance you may ask. It is the endless and ridiculous list of “trends”that many love to create and share at the end of and into the beginning of every new year. Did you see them this year? They looked a lot like last years didn’t they?

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Monogram – It’s the details that define Mon...


WestEdge Wednesday | 557 | What’s Next: How the Election and Recent Events will Affect the Design Industry
01/29/2025

No matter who wins, changes are coming. How can the business of design adapt to these changes, and thrive at the same time? Will additional tariffs change the pricing model of goods? How will new regulations affect transportation, fuel usage and household appliances? During these uncertain times, we’re all looking for a bit more stability and direction. Learn how to best navigate the changing landscape and better prepare your design firm and clients for the future.

All of these programs took place in the WestEdge Theater presented by Pacific Sales Kitchen & Home. The stage was designed by...


The intersection of Art and Design feat Erika Cross | 556 | Looking at What is and Reimagining What’s Possible
01/28/2025

It’s a challenge and I’m not going to pretend that it isn’t. Often times, I will be producing an episode of the show as there are unspeakable tragedies happening around the world and in my own backyard. As I produce this episode of the show, I am still in contact with many of my industry friends as well as family who have been directly impacted by the wildfires in and around the Los Angeles area. Thoughts and prayers just are not an acceptable response any more. And let’s be honest, that hasn’t been a suitable r...


Adam Hunter | 555 | Our January 2025 Convo By Design Icon Registry Inductee
01/23/2025

As hard as it is to believe, this is our second year recognizing amazing creatives and enshrining them in the Convo By Design Icon Registry. This month’s inductee is the incomparably talented, multi-hyphenate creative, Adam Hunter It’s almost not fair just how talented Adam is. But it didn’t come easy, it only looks that way.

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Monogram – It’s the details that define Monogram

ThermaSol – Redefining the modern shower experience. Without steam, it’s just a bathroo...


Diverse, Intentional, Complimentary and Ecologically Sustainable | 553 | Tima Bell
01/21/2025

Hosting, producing and publishing Convo By Design has been an incredible journey, 12 years in now. At the beginning of the show, I wasn’t really sure with whom I was speaking to. I set out to reach consumers interested in design, then after a year or so, I realized that it was designers and architects listening and interacting with me. I met so many creatives and that informed the shows development and the storylines. Then, something amazing happened… I heard from more design clients, for a few reasons. They were looking for a designer, architect, landscape designer, products for thei...


WestEdge Wednesday | 552 | Small Space Big Style: The ADU Revolution and Popularity Behind Living Small
01/15/2025

As a busy professional designer, you know how important it is to find the right partnerships. Partnerships that allow you to specify the right products for every project. Professionals like you just don’t have time to waste. Let me tell you about one of my partnerships. Pacific Sales is here to serve you with expert, knowledgeable and non-commissioned professionals to help you specify the right product for all your projects. Non-commissioned. That means their only incentive is your satisfaction. Pacific Sales Kitchen & Home, a Best Buy Company has just that with over 60 years of service in Southern Ca...


How Exceptional Design is Like Long Distance Running or Any Great Achievement | 551 | Holly Hollenbeck
01/14/2025

Over the years, I have spoken with many clients who really don’t understand the process behind design. I think there are many beginner and mid-level designers that don’t fully understand process, means and methods. If a client wants their projects completed quickly, they can always find a designer who will do it for them. It’s their replacement who has to pick up the pieces. I can hear many of you nodding in agreement as I say this. It’s the journey, like that of a runner. You don’t decide to run a marathon, buy a pair of sh...


WestEdge Wednesday | 550 | Prologue – Highlights and Observations from the Show
01/08/2025

You have heard past episodes about the WestEdge Design Fair in Santa Monica, California each Fall. I have been working with Megan, Troy and the entire WestEdge team for 7 editions of the show over 10 years minus those years where the show was cancelled due to the pandemic but I still published content on the podcast featuring show programming. Having left SoCal for Tulsa, it’s not as easy as the quick drive down Lincoln Boulevard to the show. No, it means travel. 

When I was a kid, not much got me as excited as going on a tri...


Just One Word, Are You Listening? Plastics | 549 | The Good Plastics Company featuring Polygood
01/07/2025

One of my favorite things to do is discover new products, another favorite activity of mine is sharing those new products with you. And, that is what we’r going to do today. “Come with me for a minute, I want to talk to you. I just want to say one word to you. Just one word.… Are you listening?…. There’s a great future in plastics, think about it. Will you think about it? Enough said. That’s a deal”

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Monogram – I...


Happy Holidays | 548 | A Message of Reflection & Optimism
12/24/2024

Happy Holidays. Merry Christmas, Happy Kwanzaa, Happy Hanukkah. I hope 2024 was the best year ever for you and yours but pales in comparison to 2025. This was an interesting year, one of challenges for the design industry. But more importantly to me, because so many of the people behind design, my friends, family, people I care about, it’s even more important than ever to simply remind you that this was a good year and I know a lot of you are worried, concerned about what 2025 will bring for a number of reasons. Political, social and economic. I am a re...


The Brownstone Boys | 547 | Our December 2024 Convo By Design Icon Registry Inductees
12/19/2024

The Convo By Design Icon Registry inductees this month are Jordan Slocum and Barry Bordelon AKA the Brownstone Boys. They appeared on the show around 2020. I feel strongly about historical preservation and I cannot think of anyone who does this as authentically as Jordon and Barry. Neither were born in Brooklyn, but they found themselves there with a passion for design and a love of brownstones. Their authenticity with regard to the work is inescapable and their sole focus on the mission of restoring old brownstones is what I think makes them so unique. This is not a flavor-of-the-month...


Planning for the Changes Coming in 2025 | 546 | How the Industry is Prepping for the New Reality
12/17/2024

Design Hardware Fall 2024 Open House 

I’m Josh Cooperman and this is Convo By Design with some of the highlights from the Fall open house at Design Hardware. Incredible design talent, interesting conversations and insights into how the business of design is changing.

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Monogram – It’s the details that define Monogram

ThermaSol – Redefining the modern shower experience. Without steam, it’s just a bathroom.

Design Hardware – A stunning and vast collection of jewelry for t...