For this episode, we were joined by Emay, the founder of Jehucal, one of the most exciting brands in UK streetwear right now.

I first came across Jehucal a few years ago and was drawn to the brand’s unique mix of elevated streetwear, authenticity, and pure storytelling. To finally sit down with Emay and hear the full journey firsthand was an honour. From starting the brand while juggling university and a part-time job to navigating setbacks, taking a much-needed break, and coming back stronger than ever—this conversation is a must-watch.

Emay broke down how...

For this episode we were joined by Dagye, the founder of luxury fashion brands A Day Without Angst (ADWOA) and Jeanius Bar Atelier.

I have followed Dagye's journey in fashion for nearly 10 years now, so to finally be able to sit down with him was an honour and a full circle moment. I first came across Dagye through seeing his bespoke denim pieces on my favourite artists Young Thug and Future in the mid-2010's. I remember the feeling of shock when discovering that the designer of these jeans was a German-born Ghanaian guy from Milton Keynes...

In this episode, we’re joined by Patrick Adjaye, founder of the fashion hub DressCode Nation. This is an episode we’ve been eager to make happen for a number of reasons.

First, Patrick brings years of experience in the fashion industry for us to tap into. Starting in fashion as a teenager and still thriving over a decade later, Patrick has insights we’re excited to learn from. Second, DressCode Nation has grown into an all-encompassing brand spanning digital and print media, a creative agency, and an apparel line! Building such a universe has taken years of ded...

For this episode we were joined by Chris Kutoya founder of Hackney based brand 1Figures.

From when I became interested in fashion as a teen 1Figures was a brand I would hear about and see very often. Through iconic wears like their 'Nang girls only' hats or their 'I'm broke baby' pieces the brand quickly became one of the most culturally relevant in London. This was at a time where social media WAS NOT what we see today. Instagram wasn't a shop front, there was no tik-tok style apps for you to get a million eyes on...

We're back! Thank you so much your patience. For this weeks episode we were joined by Misi and Gigi, the co-founders of fashion consultancy, The Fashion Blueprint.

As you know starting a brand can be very difficult. So many things to do, questions to answer, things to order, etc, Gigi and Misi help people through this process via their consultancy. With both having studied fashion, worked in it or had their own brands, they have a wealth of knowledge to help clients navigate the difficult world of brand building.

The Fashion Blueprints impact goes even...

For this weeks episode we were joined by Kev and Rajan, the co-founders of fashion content hub Thread Culture Blog.

If you haven't heard of the pair, you should really get to know! They create content that leverages fashion insight from your favourite fashion influencers alongside the everyday fashion enthusiast. The main way they do this is via their street interview content. Despite having only started the blog a few years ago they. have already managed to amass a following of over 100k across both Instagram and TikTok.

However their journey of course did not...

For this weeks episode we were joined by Botchh, the founder of London based brand GoneClub.

Born and raised by Ghanaian parents in West London, Botch has always had fashion influences around him. However it wasn't Botchh's love for fashion that lead to him starting a brand, It was in fact his desire to turn his powerful network into a business opportunity!

Fast forward from 2017 to now, Botch has built a thriving community that empowers individuals to embrace self-confidence in their own abilities which is the meaning of being 'gone'. His love for fashion and...

For this episode we were joined by Jay Munro,  Founder of streetwear brand Last Lesson.

Born and raised in Glasgow, Scotland and later emigrating to Manchester, Jay's path has taken many twist and turns which have a played a role in leading him into the fashion world. 

Jay's first love, like many young men in the UK was football, however after not receiving a professional contract from his team Jay found himself at a crossroads. It was here where 'fashion' came into the picture! Jay was picked up by a different type of scout, a mo...

Yes we know it’s March but we still have most of the year left and we want to make sure that you spend this year locked into the best streetwear brands the country has to offer! 

As the days go by and I grow older and older I’m struggling to keep up with what’s going on in the streetwear scene! So I enlisted the help of none other than Bastin Nazário also known as cfabastin. Many of you would have seen his viral TikTok/reels series from the back end of last year where he...

For this episode we were joined by Mr FullyPaid (FP),  Co-Founder of streetwear brand FullyPaid.

Raised in East London to Ghanaian parents, FP had no intention to make the foray into fashion, it was instead football that took all of his time and effort. However after being released by AFC Wimbledon in his mid-teens, he saw himself at a crossroads. With not much going on for himself at the time FP's cousin came to him with the idea of starting a brand, it is here where FullyPaid was born. 

Nearly 7 years down the line FullyPaid ha...

For this episode we were joined by Arif Ferdous founder of the eponymous streetwear brand.

I've been following Arif and the brand for some time now and I've seen progression in every drop! I think now was the best time to get Arif on the pod as the brand is in a place where it has several recognisable pieces and has firmly positioned itself as one of the frontrunners in the British luxury streetwear space. 

Born to Bengali parents and growing up in Essex, Arif has always been influenced by different styles. Inspired by Kanye W...

For this episode we were joined by Kobbi Banks  Founder of streetwear brand Bywave.4TF!

Ever since our paths crossed early last year, I've been tracking the growth of Kobbi and his brand. In what has been a relatively short space of time Kobbi has done a number of things which I felt we needed to discuss! Despite only being 3 years into his fashion journey he has already released a number of innovative pieces and a couple creative fashion films so now was definitely the right time for us to chop it up!

Born to G...

Yes my people! Here's a little bonus episode for you! We've been doing the podcast for a while now and naturally we've picked up a wealth of knowledge from the incredible guests we've had that we want to share with you. 

I know it can be difficult to find time to listen to the episodes so Rauchan and I (JT) have done the hard work for you and listed the top 10 things we've learnt from the podcast so far about building a brand. 

From the importance of referencing things personal to you, to knowing how to...

For this episode we were joined by Francis Galan (Galanacci) The founder of Galanacci, a luxury Human wear fashion brand.

Born in the Philippines, those around Galanacci knew he was special from a very young age due to his incredible artistic talents. Such a talent led to Galanacci eventually studying architecture at University and it is here where he decided to pivot and start a fashion brand instead.

Due to being inspired by the likes of Samuel Ross and Virgil Abloh, Galanacci had already learned what he believes it takes to be successful in fashion...

For this episode we were joined by Ibzz Cakir,  Co-Founder of streetwear brand SaintMind. 

Born to Kurdish parents in Turkey but raised in Scotland, Ibzz had always considered himself to be different to those around him. A difference that will later play a huge role in why he decided to start SaintMind, a brand with such an important meaning. Surrounded by hard workers like his parents and his uncle, Ibzz knew the value of such a trait and quickly decide that he wanted to take advantage of this by starting a business. 

At the age of...

For this episode we were joined by Nate Spiteri,  Founder of streetwear brand Three Thousand Clothing.

Hailing from Melbourne Australia, Nate had always been a streetwear enthusiast. Growing up he gravitated towards brands like Stussy and Supreme and it's this love that led to him starting his first brand with two of his childhood friends whilst at university. Nate himself admits that they didn't really know what they were doing at first but still managed to turn over $10,000 Australian dollars in sales which is very impressive considering the fact that the Melbourne streetwear scene was small and d...

For this episode we were joined by the wonderful Alizé Demange, Stylist and Founder of A-D Creative.

Alizé has been a mainstay in the U.K styling scene for a while now and has an incredible story to tell. Alizé's story has been laced with setbacks but she has never let these stop her which is why she is in the position she is in today. Her talent and perseverance has led to her styling the likes of Wstrn, Jorja Smith, Maya Mama and many more of the country's biggest talent!

However, styling wasn't alw...

For this episode we were joined by FD From The Future,  content creator, presenter and designer!

Many of you would have first come across FD from the work he did with fashion platform Culted, interviewing people outside the Stitch pop up in Soho, however FD's journey most definitely did not start there!

Hailing from Crawley, Fabio Dessena, found himself interested in fashion, streetwear culture and hip-hop from an early age, brands like Bape and Supreme were a must have for FD and artists like Schoolboy Q and Mac Miller were people he looked up to. S...

For this episode we were joined by Tadii G,  Founder of luxury brand SvoSva!

Tadii was one of the first people we wanted on the podcast so it was an absolute pleasure and honour to finally chop it up with her. Her incredible brand coupled with her desire to share her story and help others makes her the perfect guest.

Growing up in Kent with dreams of becoming a paediatrician, a career in fashion was never on the cards for Tadii. However this all changed when she first realised that being her own boss was w...

For this episode we were joined by Benjamin Kyei,  Founder of luxury streetwear brand Gosse Au Coeur!

Benjamin is somebody I've wanted on the podcast from when we first launched a few years back so I'm super happy that we were able to make it happen. His brand is a true  illustration of his refined design skills and incredible taste level so it was definitely only a matter of time before we chopped it up.

Born in East London to Ghanaian parents who quickly realised that their son was a talented artist and also very in...

For this episode we were joined by Ayotunde Rufai,  Founder of Jendaya, a luxury e-commerce platform targeting African consumers while also exposing African brands to the rest of the world.

Growing up in a traditional Nigerian household,  Ayo's path was arguably chosen for him, either become a banker, doctor or lawyer, you know how it goes! Ayo chose the first of the three and worked incredibly hard to get there despite always having an eye and huge passion for fashion. Ayo did believe that a life working in banking was what he wanted but his desire to do...

As some of you may know streetwear brand Corteiz recently celebrated it's 5th birthday!! 

You're probably thinking 'wow they've achieved this much and it's only been 5 years?!?' - Yes it has only been 5 years and we thought now is the perfect time look back on what they've achieved but more importantly what we think has enabled them to reach these heights. 

In this episode I (JT) share my thoughts on the many different things I think we, particularly other brand owners can learn from their success. These include the power of personal branding, the im...

For this episode we were joined by Delores Oblitey,  Founder of Delores By Delores!

One thing about Delores, if she puts her mind to something, she's going to do it, whatever it takes! And in hearing her story in this episode you'll understand exactly why.

Growing up in a traditional Ghanaian household,  Delores was destined for a career in law despite being aware of her fashion talent and passion. In the lead up to her first year at university Delores made a decision that would alter the course of her life. 👀

Delores' bravery is ty...

So you would have recently seen that Pharrell Williams, successful artist, producer and founder of Billionaire Boys Club and Ice Cream was recently appointed as the Creative Director of Menswear at Luxury fashion house Louis Vuitton. Choosing who would take over from the late legend Virgil Abloh was never going to be a straightforward choice but LVMH CEO Bernard Arnault surprised everyone by choosing Pharrell rather than designers who had been touted to take over including Martine Rose, Grace Wales Bonner and Samuel Ross. 

Pharrell's appointment has been met with a mix of sentiments and in this e...

For this episode we were joined by Mr Mysterious, Josh Coker, Founder of streetwear brand SWAMP. 

Josh prefers to be behind the scenes in favour of letting his designs do the talking, but thank God he made an exception for us because this episode has keys for dayssssss.

Josh is a Christian who tells uplifting biblical inspired stories through his arguably gothic presenting brand SWAMP. Sound like a bit of a juxtaposition right? It is when you take the brand off of face value, but after listening to this episode you'll definitely understand more about t...

For this episode we were joined by the energetic Jay Hines. Stylist and Art Director at Osal Studio.

Despite still being at an early stage in his career, Jay has already built up a star studded portfolio, with names of A-listers spanning from the U.K, the U.S and even to China! Jaden Smith, Gunna, Mike Tyson and Barry Keoghan to name a few!

Jay's journey has not been straight forward and he candidly shares it with us in todays episode. Growing up in South London and being a talented footballer Jay's path seemed...

British streetwear had an incredible year last year! I think last year cemented the UK as the streetwear capital of the world!

But what brands did our guest Fem single out as being the best in 2022?

Fem is a content creator specialising in streetwear and gives his opinion regularly to his 50 thousand strong TikTok community! He’s becoming a really relevant voice in the British streetwear space, so hearing his opinions on the current landscape was vital and educational!

He sat down with us to discuss the brands he thinks are at the to...

For this episode we were joined by Ugo Anyamele , the founder of Streetwear brand PIECES*.

Being born in Nigeria Ugo was around expression and flamboyance from a very early age. His environment had a major influence on how he discovered his fashion talent. Whilst in year 7 in boarding school, Ugo began helping people express themselves by customising their uniforms. It is here where Ugo realised how he could use his skills to push individuality.

Ugo continued to hone his fashion skills throughout his studies and finally decided to start a brand whilst studying a finance...

For this episode we were joined by Romeo , the founder of Streetwear brand 'TrueVie'.

Hailing from Walthamstow, East London, Romeo has turned previous adversities in life into a desire to inspire and uplift people. After getting stabbed whilst studying Marketing at Hertfordshire University Romeo decided to try and do more with his life after realising how precious it is. Having always been someone who was interested in fashion, Romeo started the brand 'TrueVie, which translated from French to English means 'True Life' - Romeo wanted the brand to represent the reality of life and the fact that...

For this episode we were joined by Wuzzy Omiyale , the founder of eco-conscious up cycling denim-wear brand, 'By Wuzzy'.

Wuzzy is a London College of Fashion graduate however her path in fashion wasn't always set in stone.Coming from a lineage of tailors and designers you would have thought that fashion design would have always been Wuzzy's profession of choice, however this wasn't the case! Throughout the episode Wuzzy details what made her finally embrace the fashion path that her mother had pushed her down and what has helped her currently thrive.

Having previously been...

For this episode we were joined by Dolo, the founder of luxury streetwear and faith based brand 'BySunmonu'.

Despite not coming from a traditional fashion background, Dolo has coupled his 15 year graphic design experience with his love for fashion and the lord to start his own brand which he has been running since 2019.

Throughout his journey of running the brand, Dolo has made sure to maintain transparency with his customers, dropping regular blogs about his experiences so far, his honest narrative has endeared many to the brand and allowed us to learn more about him...

For this episode we were joined by Sean Chimbani, the Founder of the sustainable brand Face Concept Stores and Creative Director of Pale Purple.

Long time sneaker enthusiast and Industrial Design graduate, Sean has coupled his passion with his expertise to start a brand. Despite originally wanting to start a footwear brand, Sean founded his clothing line, Face Concept Stores, in 2020. Despite only having been around for coming up to three years, the brand has already built up a  locked in community due to their unique eye catching designs and their transparency regarding their sustainable design practices.

For this episode we were joined by Jack harper, the Founder of the ethos led brand 'Aeliza'.

Despite being only 26, Jack has been in the fashion game for a while, having worked under Samuel Ross at A-COLD-WALL* where he picked up many skills and a work ethic that he is putting into practice with his own brand.

Jack has been running Aeliza with his friend Nosa for two years now and they have already built up an in-tune community which is testament to the positive thought provoking message that the brand is putting out. The...

For this episode we were joined by the lovely Kiera Liberati. Stylist and founder of the brand Liberati clothing.

Kiera has had years of experience in the styling game and has built up a reputation for being the go-to stylists for urban artists in the UK. Her lists of clients ranges from the likes of Ghetts, Tion Wayne and Ardee to international acts such as Popcaan and Ckay.

Kiera rise did not happen overnight and we candidly spoke about what went into her journey.  From her early days in Antigua to her growing up in M...

For this episode we were joined by Stylist and European fashion editor of American outlet, Bleu Magazine , Sean Azeez-Bright.

We've been meaning to get more stylists on the platform so we are delighted to have had Sean on the pod! Sean has been styling for a number of years now and has built up an incredible list of clients ranging from Tinnie Tempah and Central Cee, to Jermaine Jeans and Patrice Evra. Having studied at the Fashion retail academy, Sean values the importance of education within fashion and much of our conversation revolved around discussing how up...

After a short break from the pod we are finally back. For this episode we were joined by the lovely Ruth Peterson. A Liverpool born, Kingston university graduate with her own namesake brand.

Like us, many of you would have first seen Ruth via BBC3's 'The Drop' where she was one of the contestants this year. However, Ruth's journey did not begin there and she had already built up a thriving brand prior to this, with her pieces being worn by the likes of Septa, Ty Dolla $ign and Dua Lipa! Due to difficulties that Ruth...

For this weeks episode we were joined by Loho, a 19 year old designer from West London and founder of the up and coming streetwear brand DripHead. 

As you’ll hear in this episode, this isn’t Loho’s first rodeo, despite being so young, Loho has already previously owned a successful brand called Drippy London which he later rebranded to DripHead, a decision he explains extensively in this episode. 

Loho’s ability to understand his audience and bring them into a community is something that I admire about him so he dropped some gems on us about h...

“Luxury is all about perception… it’s about how it makes you feel” - Tyrell Campbell 

For this weeks episode we were joined by Tyrell Campbell, a young up and coming designer from West London and founder of luxury streetwear brand, Voir L’avenir. 

As you’ll hear in this episode, Tyrell isn’t new to the fashion game. He was the founder of successful streetwear brand Blessed individual! A brand he founded in his teens but later grew out of! He delves deeper into what caused this transition, what he learned from running the brand and how he...

For this weeks episode we were joined by Katie Griffith, a young designer from Wales who has moved to London to fulfil her dream of succeeding in the streetwear space. 

As you’ll hear in this episode, Katie has already achieved a lot in her short career so far. She has founded the womenswear brand Ffith - with the acronym standing For Females In The Hustle, and has quickly built up a cult following of like minded women who resonate with the brands message! 

Having studied Fashion Promotion and Marketing in University, Katie has used the...

For this weeks episode we were joined by Daniel Peters, Menswear designer, fashion marketing specialist and founder of the Fashion Minority Report, an organisation that strives to diversify the fashion industry and help businesses create inclusive work place cultures.

As you’ll hear in this episode, Daniel has a wealth of experience working in the fashion industry, with over 16 years experience of working in Fashion. Now Daniel’s main focus is on diversifying the same industry he has worked in through the Fashion Minority Report that he started in 2020. Daniel also sits on the British Fashion Council Dive...