The Decibel Podcast: Founders Helping Founders
The Decibel Podcast brings together founders from diverse backgrounds to share their personal journeys, words of wisdom, and lessons learned from the earliest years of their now successful startups. Creating something out of nothing is always a hard and messy process, and we demystify the most thrilling and challenging phase of every startup’s life: the very beginning. Hosted by Jon Sakoda, Founding Partner of Decibel, we go deep on how every founder survives the moments of crisis that kill others, overcomes personal challenges and adversity, and ultimately finds their way through the twists and turns on the winding road of...
Yaron Singer, Founder and CEO of Robust Intelligence: The Inconvenient Truth of AI

Yaron Singer is the Founder and CEO of Robust Intelligence, the early leader in AI security that was recently acquired by Cisco. On today’s episode, Jon Sakoda speaks with Yaron on how academics need to decide on the right time to start a company, why the capabilities and risks of AI for many industries need to be approached end to end, and why startups should seek to dispel many of the myths of being acquired:
Why Skateboarding Prepared Me Well for Entrepreneurship [4:10 - 5:45] - Yaron early on picked up skateboarding as one of his first hobbies. He rea...Dmitri Alperovitch, Co-Founder and Former CTO of Crowdstrike: With Great Power Comes Great Responsibility

Dmitri Alperovitch is the Co-Founder and former CTO of Crowdstrike, one of the most valuable cybersecurity companies founded in the modern era that defined the Endpoint Detection and Response (EDR) category. On today’s episode, Jon Sakoda speaks with Dmitri on why email security was one of the best places to learn cybersecurity, the hardest parts of finding product-market fit in a new category, and how all of his learnings inside of larger companies ultimately inspired him to start Crowdstrike:
Why E-Mail Security Was the Best Place to Learn About Adversaries [7:15 - 14:32] - Dmitri’s early career at Ciphe...Chris Wysopal, Founder and CTO of Veracode: How Hackers Became the Celebrities of Cybersecurity

Chris Wysopal is the Founder and CTO of Veracode, a $2.5 billion software supply chain security company that pioneered the field of application security and was one of the first companies to embrace software as a service. On today’s episode, Jon Sakoda speaks with Chris on his early fame as a cybersecurity researcher and the highs and lows of building Veracode across three decades:
How a Hacking Group Became Celebrities [11:50 - 15:35] - Chris was a member of the famous “L0pht” hacker group who became famous for discovering vulnerabilities in Lotus and Microsoft software. Shining a light on the iss...Kevin Mandia, Founder and CEO of Mandiant: Creating the Navy Seals of Cybersecurity Software

Kevin Mandia is the Founder and CEO of Mandiant, the widely recognized leader in cybersecurity incident response which was recently acquired by Google for $5.4 Billion. On today’s episode, Jon Sakoda speaks with Kevin on why he founded Mandiant, and his personal journey to create a company to defend companies against cyber surveillance advanced persistent threats from Russia, China, and North Korea:
Seeing the Future of Inevitable Breaches [15:32- 16:05] - Kevin started Mandiant after seeing the most advanced cyber surveillance attacks against this country. His big bet was that even the very best companies would struggle to protect the...Shay Banon, Founder and CTO of Elastic: Never Stop Searching in a Startup

Shay Banon is the Founder and CTO of Elastic (NYSE: ESTC) the open source leader platform that enables enterprise search, observability, and cybersecurity. On today’s episode, Jon Sakoda speaks with Shay on his path to starting Elastic, and his success building a commercial open source company in the era of cloud providers:
Learn To Overcome Fear and Embrace the Future [6:10- 8:43] - Shay was diagnosed with a rare and incurable kidney disease at a very young age. He was told he might not live a normal life and his condition could change at any moment. He has lea...HD Moore, Founder and CEO of Metasploit/ RunZero: Shining the Light in Dark Places

HD Moore is the founder and CEO of Metasploit and runZero, two cybersecurity companies that are widely used to identify assets and vulnerabilities in corporate environments. On today’s episode, Jon Sakoda speaks with HD on growing up as one of the most famous cybersecurity hackers who had the courage to publish software vulnerabilities on the internet:
Need to Necessity - Diving in Dumpsters for Computer Parts [1:20-2:24] - HD Moore grew up poor and had to scrounge for computer parts in dumpsters. This motivated him to build his own computers and teach himself to code. Listen to how...Bipul Sinha, Founder and CEO of Rubrik: The Danger of Psychological Safety

Bipul Sinha is the founder and CEO of Rubrik, a leader in zero-trust data security used by enterprises to defend against ransomware and to create global cyber resiliency. On today’s episode, Jon Sakoda speaks with Bipul Sinha on his unusual path from India to Silicon Valley and his unique mindset as a startup founder:
Don’t Be Afraid to Drop Everything [4:30-6:50] - Bipul dropped out of school in order to study for his college entrance exams in India. Growing up in a lower middle class household, Bipul needed to excel on the exams to escape poverty. Liste...Guy Podjarney, Founder of Snyk: Building Conviction on a Contrarian Bet

Guy Podjarney is the founder of Snyk, a leading security company building developer first security tools to help organizations develop fast & stay secure. On today’s episode, Jon Sakoda speaks with Guy about the problem-solving approach he still carries with him from his time in the IDF and the threat of playing it too safe for first-time founders.Â
How to Approach an “Impossible Problem” [4:59 - 8:24] - When Guy joined Unit 8200 of the Israeli Defense Forces, he was embedded in a group of high caliber peers who were trained to believe that no problem was too difficult to solve. Guy car...Nir Polak, Founder of Exabeam: Combating the Pressure of Great Success

Nir Polak is the co-founder of Exabeam, one of the most successful and valuable private cybersecurity firms currently valued at $2.4 billion. On today’s episode, Jon Sakoda speaks with Nir about how his time in the Israeli Defense Forces prepared him for the constant battles in the early days of a startup and the importance of taking care of your mental health as a founder.Â
From The Front Lines Of Combat To CEO [5:57 - 8:02] - After high school, Nir spent three years in combat with the Israeli Defense Forces where he was forced to keep his cool in the...Jesse Rothstein, Founder of ExtraHop Networks: Pulling Off The High Speed Pivot

Jesse Rothstein is the co-founder and Chief Technology Officer of ExtraHop Networks, a cyber defense platform that uses cloud-scale AI to help enterprises respond to advanced threats. ExtraHop was acquired by Bain Capital and Crosspoint Capital Partners for $900 million in 2021. On today’s episode, Jon Sakoda speaks with Jesse about selection bias for entrepreneurs and how some of his lowest moments as a founder were actually blessings in disguise.Â
Searching For Satisfaction [5:19 - 7:17] - Jesse didn’t always know he wanted to be an entrepreneur but he started to feel the itch to prove himself and his ideas. A con...Ed Bellis, Founder of Kenna Security: One Person Can Change Everything

Ed Bellis is the co-founder and Chief Technology Officer of Kenna Security, a cybersecurity company that pioneered the risk-based vulnerability management space, and was acquired by Cisco last year. On today’s episode, Jon Sakoda speaks with Ed about his journey from skateboarder to cybersecurity expert, including his advice for first-time founders anxious about always getting it right the first time.
Turning Pain Points Into Passion Projects [09:38 - 11:00] - When Ed made the switch from Chief Security Officer to Founder, he was determined to fix the issues he ran into as a practitioner. Without this passion, Ed doesn’t th...Slavik Markovich, Founder of Demisto: Don't Fall in Love with Your Idea

Slavik Markovich is the Founder and CEO of Demisto, a security orchestration, automation, and response (SOAR) platform that was acquired by Palo Alto Networks in 2019 for $560 million. On today’s episode, Jon Sakoda speaks with Slavik about how his time in the Israeli army kickstarted his entrepreneurial journey and what mistakes he made as a first-time founder.
Basic (Entrepreneurial) Training in the Israeli Army [02:54 - 06:24] - During his time in the Israeli army (IDF), Slavik was introduced into a system with real needs, real customers and a real need for things to go operationally right or bad things co...Oliver Friedrichs, Founder of Phantom Cyber: The Masterclass in M&A

Oliver Friedrichs is the Founder and CEO of Phantom Cyber, a four-time successful entrepreneur who has exited companies to McAfee, Symantec, Sourcefire, and Splunk. On today’s episode, Jon Sakoda speaks with Oliver about the lessons he has learned along the way, including how to cultivate partnerships that lead to successful exits and avoiding valuation traps as a first-time founder. Â
Your Advantage Is Your Speed [17:47 - 18:39] - Many startups think they are smarter than big companies. Oftentimes their greatest advantage is their ability to execute and focus when a large company might be distracted by other priorities. Listen to h...Haroon Meer, Founder of Thinkst Canary: VC Money Won’t Solve All Your Problems

Haroon Meer is the Founder of Thinkst Canary, a fast growing cybersecurity company that enables companies to put “honeypots” on their network to catch attackers in minutes. On today’s episode, Jon Sakoda speaks with Haroon Meer about how growing up during the tail end of Apartheid influenced his leadership style and how he bootstrapped Thinkst Canary to success.
You Need to Build a Better Mousetrap [9:09 - 12:27] - After spending 10 years in consulting, Haroon was itching to start a product company. Many cybersecurity consultants need to learn how to incorporate highly opinionated customer feedback into their product design. Listen...Amy Chang, Founder of Accompany: Lean Into the Fear

Amy Chang is the Founder of Accompany, a relationship intelligence platform that uses machine learning and AI to help business professionals enhance and grow their most important relationships. On today’s episode, Jon Sakoda speaks with Amy Chang about her journey to Founder, including the unconventional way she chose between job offers at Google and Yahoo and how her husband finally got her to stop waking him up at 3 AM with new ideas.Â
Why You Should Normalize Imposter Syndrome [8:05-10:05] - Amy knows imposter syndrome can follow you throughout your career and affects more founders than many believe. By...Andrew Peterson, Co-Founder of Signal Sciences: Learn to Punch Above Your Weight

Andrew Peterson is the Co-Founder and CEO of Signal Sciences, the fastest growing web application security company in the world. On today’s episode, Jon Sakoda speaks with Andrew Peterson about why he calls Anthony Bourdain his career role model and how he ended up in Tanzania working without running water or power near the beginning of his career. Â
Hire People Smarter Than You [5:38-6:06] - Andrew was always surrounded by incredibly talented people at every company he worked at. As a founder, Andrew believes you should focus on hiring people better and smarter than you. Listen to learn...Ricardo Oliveira, Co-Founder of ThousandEyes: How to see Rejection as Redirection

Ricardo Oliveira is the Co-founder and CTO of ThousandEyes, a Cisco company providing some of the largest brands more visibility into how customers and employees use their networks. On today’s episode, Jon Sakoda speaks with Ricardo Oliveira about meeting his future co-founder in a research group at UCLA and developing a constructive mindset as a first-time founder.Â
How To Turn Rejection Into Motivation [13:40-14:32] - When Ricardo and his co-founder approached a potential advisor, they were told that their idea would never get off the ground. Fast forward a few years and that same person became one of...Matthew Prince, Co-Founder of Cloudflare: The Power of an Uncharted Path

Matthew Prince is the Co-founder and CEO of Cloudflare, an internet infrastructure company that is making the internet a faster and safer place. On today’s episode, Jon Sakoda speaks with Matthew Prince on how he went from bartender to founder of one of the most successful startups built in the last decade.Â
Pick Your Co-Founders Wisely [13:10-15:16]- Choosing who to build your startup with is just as important as choosing the problem you want to solve, says Matthew, who’s worked in teams that quickly became counter-productive. If you’re thinking about working with friends, listen to lear...Michelle Zatlyn, Co-founder of Cloudflare: Pursuing the Greatest Mistake of Your Life

Michelle Zatlyn is the Co-founder, President, and COO of Cloudflare, an internet infrastructure company that is making the internet a faster and safer place. On today’s episode, Jon Sakoda speaks with Michelle Zatlyn on her path to Co-founder and why you have to love what you do in order to succeed.Â
Don’t Be Afraid To Deviate From The Plan [2:30-14:15] - Michelle grew up thinking she wanted to be a doctor but an unexpected award for a research project made her rethink her future. Years later, she turned down a coveted job at LinkedIn to keep growi...Marty Roesch, Founder of Sourcefire: Don’t Be The Smartest Guy In The Room

Marty Roesch is the founder and CEO of Sourcefire, one of the very first commercial open source companies, that was acquired by Cisco in 2013 for $2.7 billion. On today’s episode, Jon Sakoda speaks with Marty Roesch on his journey to CEO, including how laser tag became his foray into cybersecurity and why he considers himself a “particularly good benevolent dictator”.Â
Have Empathy For Your Users [14:19-15:19] - Marty got the motivation to continue developing Sourcefire alongside his 9-5 from the direct interactions he had with its users. Later on, his business model relied on the understanding he had of the...Jon Oberheide, Founder of Duo Security: Why Hackers Make Great Founders

Jon Oberheide is the co-founder and CTO of Duo Security which was acquired by Cisco for $2.4 billion. On today’s episode, Jon Sakoda speaks with Jon Oberheide about his personal journey to where he is today, including the “not illegal” way he met his Duo co-founder in a back stairwell.Â
The Most Unorthodox Practices Are Sometimes The Most Fruitful [06:11-09:16] - From spamming unsolicited emails at Starbucks to hacking his future business partner’s wifi network, Jon has done it all. Learn how his start at Quiznos helped him build a $2 billion app.Think Outside The Box For The Best...Omar Tawakol, Founder of Voicea: Don't be Distracted by Unicorns

Omar Tawakol is a serial entrepreneur whose latest company, Voicea, was acquired by Cisco in 2019. On today’s episode, Jon Sakoda speaks with Omar Tawakol about his journey to becoming a three-time founder and his advice to new founders caught up in the noise of the industry.Â
Find The Creativity in Every Step of Iteration [01:48-03:19] Â - To Omar, being a founder means creating value to bring to the world. While founders can lose this sentiment throughout the process of building a product, listen to hear how Omar infuses creativity in every step of the product market journey.Stay...Mohit Lad, Co-founder of ThousandEyes: How Being a Founder Was Plan C

Mohit Lad is the co-founder of ThousandEyes, a Cisco company providing some of the largest brands more visibility into how customers and employees use their networks. On today’s episode, Jon Sakoda speaks with Mohit Lad on how founding a company was “plan C” and why it’s important to use his role as an advisor to fight for diversity in the tech industry.Â
Tap Into The Scrappiness/Pressure For The Best Results [08:58-11:23] - Mohit tackled several challenges throughout his founder journey, from self-filing for a green card to rummaging through recycling bins for spare servers. However, he says t...Dug Song, Founder of Duo Security: Either You Win or You Learn

Dug Song is the co-founder and CEO of Duo Security which was acquired by Cisco for $2.4 billion. On today’s episode, Jon Sakoda speaks with Dug Song about how he fell into a world famous hacking group made up of “angels and devils” and how he got hired by his college after hacking into their networks.Â
Understanding Your Customers Requires Deep Empathy [16:55-19:21] - Instead of giving your customers what they ask for, Dug believes you should give them something they never thought was possible. Listen to what they need, empathize with them so you can see their point-o...Introducing The Decibel Podcast: Founders Helping Founders
Welcome to The Decibel Podcast: Founders Helping Founders. We're excited to launch our new podcast! Each month, we're bringing together founders from diverse backgrounds to reveal their personal journeys, words of wisdom, and lessons learned from the earliest years of their now successful startups. Join us and subscribe to the Decibel Podcast to receive updates for future episodes.
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