Podcasting Unlocked: Tips and Growth Podcast Strategies for Impact-Driven Entrepreneurs

Are you a content creator or podcaster worried that you're unintentionally excluding a portion of your audience? The pain point is simple: if your message isn't built for podcast accessibility, you're missing out on vital audience engagement, especially from listeners with dyslexia and other learning concerns. In this episode of Podcasting Unlocked, we sit down with leading researcher Russell Van Brocklen to discuss the actionable strategies you can implement right now. Learn how to refine your content strategy to be more specific, improve clarity, and ensure your powerful message lands with every single listener. This week, episode 242 of Podcasting...

When it comes to understanding your podcast statistics, it’s important that you’re looking in the right places so you can make better, more informed decisions for your show. This week, episode 23 of Successful Podcasting Unlocked answers the question: How do I know if my podcast is actually performing?

In this episode, I share:

What is the one thing stopping you from pitching that dream sponsor, asking for the salary you deserve, or finally launching your digital course? For a lot of us, it’s imposter syndrome. In this episode of Podcasting Unlocked, we speak with 'Tine Zekis about the beautiful and practical approach to overcoming imposter syndrome. 'Tine shares her journey of launching her show, making a business pivot, and finding powerful ways to use self-talk and affirmations to achieve income elevation. This week, episode 239 of Podcasting Unlocked is all about how to beat imposter syndrome!

Today’s guest is ’Tine Z...

You launched your podcast with a great idea, but are struggling to turn that idea into real business impact and podcast growth. The pain point for most hosts is lacking a practical path—a simple, step-by-step strategy that allows you to reach your podcast goals without sacrificing all your time and energy. In this special featured episode, Alesia Galati shares her expertise on how to move from a good intention to powerful results on Podcast Your Story with Dr. Julie Marty-Pearson. Listen as Alesia and Julie discuss creating a clear, actionable roadmap for your show, all while respecting your pe...

Are you a podcast host who feels awkward or frustrated when you try to sell your podcast or your content? You might be working hard to get people to listen to your show, but you know there are a million other shows they could be tuning into. The pain point isn't if you're selling; it’s that you might be selling like an amateur instead of a professional. In this episode of Podcasting Unlocked, we speak with Morris Sims about the professional sales mindset every host needs. We dive into why you are always selling—the idea of listening, your...

While Apple Podcasts and Spotify are two of the most popular podcast listening platforms in the United States, they are not the only ones you should be focused on. As a podcast host, and especially as a business owner, you should have your podcast available on all listening platforms so your ideal listener can find you regardless of where they like to listen. This week, episode 22 of Successful Podcasting Unlocked answers the question: Where should my podcast be available?

In this episode, I share:

Are you struggling with podcast burnout or debating if you should change your show's release cadence? Many podcasters feel guilty  when they have to shift their schedule, worrying they're letting their audience down. But what if changing your cadence was actually a strategic move to protect your capacity and ensure a sustainable podcast? In this episode of Podcasting Unlocked, we speak with Shanti Joy Gold about her journey of adjusting her show's format and cadence between seasons. She shares her background in sales to explain why it's crucial to approach guest outreach and promoting your mission from a place o...

Are you tracking the wrong metrics? Learn how to define podcast success beyond downloads and vanity numbers.

If the only thing you track is your download count, you're missing the point of having a podcast. Many podcasters get caught up in vanity metrics, like being in the "top 10% globally" (which is easier to achieve than you might think) and forget what true podcast success looks like for their business. In this episode of Podcasting Unlocked, we break down why you get to decide what success means for your show and the exact, non-monetary, and monetary metrics you...

Are you feeling overwhelmed by your podcast workflow? Do you spend too much time on repetitive tasks like guest pitching, follow-up emails, and show notes, instead of focusing on creating great content? You're not alone. Many podcasters struggle to maintain a consistent schedule because their process isn't optimized or automated. In this episode of Podcasting Unlocked, we speak with Marci Rossi about how to leverage the latest technology, specifically AI and AirTable, to make your entire podcast process easier, simpler, and more efficient. This week, episode 236 of Podcasting Unlocked is about automating your podcast workflow for ultimate efficiency! 

If you’re considering starting a podcast but are skeptical that the market is too saturated, you have nothing to worry about. You haven’t missed the boat. Data shows us that while there are millions of podcasts out there, only a small percentage are actively creating content, leaving room for new podcasts to emerge. This week, episode 21 of Successful Podcasting Unlocked answers the question: Can I still start a successful podcast today?

In this episode, I share:

Co-hosting a podcast is a very different experience from having a solo show. So how do you know which option is right for you? In this episode of Podcasting Unlocked, we speak with Heather Vickery about her unique podcasting journey. She shares her insights on the massive rewards of a co-hosted show versus a solo format, how to secure strategic guests through intentional pitching, and why having a healthy relationship with intentional risk and failure is the secret sauce to creative success. This week, episode 235 of Podcasting Unlocked is about choosing the podcast hosting format that works for you! 

Tired of the social media slog? Learn how to quit social media promotion and still grow your podcast.

Are you feeling burned out from the endless cycle of creating content just to see zero ROI from your podcast's social media promotion? You're not alone. The constant struggle of putting in time and effort for posts that don't convert to clients or increase listenership can feel like a chore. In this candid solo episode of Podcasting Unlocked, Alesia Galati shares her personal "Q4 Experiment" to completely drop social media promotion for the podcast and replace it with high-fulfillment...

If your podcast is all about making a positive impact in the world, you might be looking for new ways to grow your reach and your influence. You may even be wondering if your podcast can help you with fundraising. The good news is, a podcast can be so much more than a way to share your message—it can be a powerful tool for strategic growth, fundraising, and creating change. In this episode of Podcasting Unlocked, we're talking with Katherine Lacefield about how nonprofits and purpose-driven creators can leverage their shows to get more visibility, attract clients, and bu...

If you have over 25 podcast episodes, and especially if your podcast content is evergreen, you should be repurposing past episodes. This practice helps you maximize the value and reach of your podcast and enables you to remain consistent online without having to physically show up. This week, episode 20 of Successful Podcasting Unlocked answers the question: How Can I Repurpose My Podcast Content?

In this episode, I share:

We all know that diversity and inclusion are important, but how do we move beyond just having a diverse guest list to actually creating a space where people feel like they belong? If you're looking to build an authentic and inclusive community around your show, this episode is for you. In this episode of Podcasting Unlocked, we're talking with Faith Clarke about why inclusion should be the first part of your diversity work, and how we as podcasters can avoid tokenism by creating a space for true belonging. This week, episode 232 of Podcasting Unlocked is about inclusion first podcasting...

Are you a podcaster who feels like you are just on the edge of burnout? Or maybe you're a new host struggling to maintain a consistent schedule and sacrificing your entire week just to get things done? You're not alone. Many podcasters face the same challenge, but what if you could create a workflow that feels effortless and consistent, allowing you to make the impact you want without the stress? This week, episode 231 of Podcasting Unlocked is about the podcaster’s playbook for sustainable content! 

In this episode of Podcasting Unlocked, I’m sharing the importance of knowi...

Are you a purpose-driven podcaster or content creator who feels weird about using fear-based marketing? It's a common problem, especially as the holiday season looms around the corner. The language we use to talk about our products and services can either attract or push away our ideal clients. On this episode of Podcasting Unlocked, we're talking with marketing consultant Kat Kennan about how to use empathy and a trauma-informed approach to marketing, so you can attract clients in a way that feels good for everyone. This week, episode 230 of Podcasting Unlocked is about empathy-based marketing for content creators! 

Admittedly, I am not good at naming things out of the blue, BUT when it comes to podcast titles, you know exactly what to expect with my shows. This week, episode 19 of Successful Podcasting Unlocked answers the question: How important is a podcast name?

In this episode, I share:

Are you feeling overwhelmed by the ever-changing landscape of social media? It seems like every day there is a new feature or algorithm to figure out. How do you get your podcast episodes in front of the right people, and how do you turn social media followers into loyal listeners? On this episode of Podcasting Unlocked, we’re talking with social media strategist Katie Brinkley about the ways that AI has reshaped social media and how we can be more strategic with our podcast promotion.This week, episode 229 of Podcasting Unlocked is about promoting your podcast on social media! 

You've put so much effort into your episodes, but are your listeners truly engaged? Many podcasters struggle to move their audience from being passive listeners to active participants. In today’s episode, we're tackling this exact problem and showing you how to build a vibrant podcast community that creates a two-way conversation and amplifies your show's mission.This week, episode 228 of Podcasting Unlocked is about how to build an engaged podcast community! 

In this episode of Podcasting Unlocked, I’m sharing the importance of understanding your audience and their needs and actionable steps you can take right now t...

Did you know you could be missing out on a huge portion of your potential audience? As podcasters, we tend to focus on audio, but by doing so, we might be unintentionally excluding the deaf and hard of hearing community. Creating an accessible show isn’t just good practice; it's a powerful way to expand your reach and the impact of your content. In this episode of Podcasting Unlocked, we're diving into simple, impactful strategies to make your show more inclusive and loyal to all listeners. This week, episode 227 of Podcasting Unlocked is about making your podcast accessible for th...

If you’ve ever edited a podcast episode before, you know how time-consuming it can be. That’s why I wanted to share some things you can do and tools you can leverage to cut down on some of that time spent editing. This week, episode 18 of Successful Podcasting Unlocked answers the question: Why does editing a podcast take so long?

In this episode, I share:

Podcasting has changed so much over the last few years. The strategies that worked in 2016 for audience growth and content creation might not work today, leaving many podcasters feeling frustrated and stuck. In this episode of Podcasting Unlocked, Amy Stone and I are diving into what used to work in podcasting versus what's working now to help you grow your show and business. We talk about the evolution of the industry, the power of community building, and why you should focus on your message, not the algorithm. This week, episode 226 of Podcasting Unlocked is about the evolution of podcasting...

You’ve poured your heart and soul into creating powerful podcast episodes. Your insights are golden, and your storytelling is on point, but are your listeners taking the next step you want them to? If you're not telling your audience what to do next, you're leaving money on the table. In this episode of Podcasting Unlocked, we're diving into calls to action (CTAs) that will motivate your listeners, grow your business, and help you connect with your audience on a deeper level. This isn't about being salesy; it's about making an invitation, not a sales pitch. This week, episode 225 of...

Content warning: The episode discusses the death of a pet, some of the realities that happen in pet shelters, and a brief mention of suicidal mindset. Please take care of your mental health if these are sensitive topics for you. Discussion begins at 24:34.

Creating a podcast can be so much more than just sharing your content and growing your business. What if your show could become a powerful tool for advocacy, making a tangible difference in the world? In this episode of Podcasting Unlocked, we speak with a podcaster who is using her platform to...

You’ve probably heard the saying, ‘Don’t judge a book by its cover,’ and while we know we shouldn’t, the reality is people do judge books and podcasts by their covers. With so many people starting podcasts, it is so important for us to use every tool available to grab and hold our listeners’ attention and podcast artwork is the first step in doing that. This week, episode 17 of Successful Podcasting Unlocked answers the question: Is podcast artwork important?

In this episode, I share:

As a podcaster and business owner, figuring out what's next for your business can be a frustrating and confusing process. You're constantly adjusting as a person, a business owner, and a content creator. In this episode of Podcasting Unlocked, we'll help you stop just focusing on leads and start being more strategic with how you grow your business and increase your revenue. This week, episode 223 of Podcasting Unlocked is about increasing your revenue with podcast referral partnerships! 

Stephanie Smith is a CFO and a business owner. She uses her financial background to help business owners take the o...

Imagine this: You've just had an incredible interview with a podcast guest on your show, and you feel like they are a perfect fit for your services. The conversation was incredible. The energy was flowing. But what happens after the recording ends? In this episode, we're going to be talking through some strategic ways to turn those guests into clients. This week, episode 222 of Podcasting Unlocked is about the B2B podcaster’s guide to conversion! 

In this episode of Podcasting Unlocked, I’m sharing the importance of building trust and long-term relationships with your podcast guests and a...

Are you a purpose-driven podcaster who dreams of making a real difference, not just in the podcasting world, but in your own community and country? Do you worry your message isn't reaching the people who need to hear it most, or that it's not prompting real change? This episode of Podcasting Unlocked features a powerful conversation with a podcaster who is actively working to shape his nation's future through audio, proving that your voice truly can drive impact. Discover how to create content that inspires change, shifts perspectives, and helps your community do and be better. This week, episode 221...

With the rise of AI, we are seeing more and more podcasting platforms and tools offering AI features. But how can we leverage these tools to be efficient with our podcast creation while also intentionally keeping our authentic voice? This week, episode 16 of Successful Podcasting Unlocked answers the question: How can I ethically use AI as a podcaster?

In this episode, I share:

Are you an entrepreneur struggling to juggle the demands of your business, family, and personal well-being? In this episode of Podcasting Unlocked, we sit down with the incredible Charisse Walker, a true jack-of-all-trades, to explore her journey as a podcaster, author, realtor, lender, and TV show host. Discover how to embrace your multifaceted roles, maintain your entrepreneurial drive, and build stronger relationships with yourself and others, even amidst a busy life.This week, episode 220 of Podcasting Unlocked is about balancing motherhood and business! 

Charisse Walker is a powerhouse businesswoman with a ​unique perspective on business, life, and ​mothe...

Are you tired of endlessly creating content and competing on social media, only to see minimal growth for your podcast? What if the secret to reaching thousands of new listeners isn't more content from you, but smarter connections with others? Today, I’m diving deep into transforming simple podcast guesting into powerful, strategic partnerships that can double, triple, or even quadruple your downloads! This week, episode 219 of Podcasting Unlocked is about unlocking new audiences through strategic podcast partnerships! 

In this episode of Podcasting Unlocked, I’m sharing the importance of creating a deeper connection with the podcast host...

Are you a podcaster or content creator struggling to get your message seen and heard in a crowded digital landscape? Do you spend countless hours on your audio content only to neglect the powerful impact of written materials? In this episode of Podcasting Unlocked, we tackle a common pain point for podcasters: the often-overlooked yet crucial written side of podcasting. Jon Clemence is here to delve into how optimizing your podcast descriptions, social media posts, and even transforming episodes into blog posts can significantly boost your reach and engagement.This week, episode 218 of Podcasting Unlocked is about making the...

As a podcaster, you know how much work goes into creating just one episode. So when a guest comes to you asking for their episode to be taken down, this can feel frustrating. This week, episode 15 of Successful Podcasting Unlocked answers the question: My guest wants me to take down their episode, what should I do?

In this episode, I share:

Are you a creative podcaster struggling to monetize your show or strategically manage your guests? This episode of Podcasting Unlocked dives deep into these pain points, offering actionable strategies to transform your podcast into a thriving and sustainable venture. Join Alesia Galati and Stephanie Graham as they explore effective monetization models, smart guest collaboration, and how to leverage your podcast for broader creative goals. This week, episode 217 of Podcasting Unlocked is about the creative podcaster’s guide to strategic collaborations! 

Stephanie Graham is a multidisciplinary artist, filmmaker, and host of noseyAF, a podcast that takes listeners behind the...

Have you ever struggled with stiff or awkward podcast interviews, leaving you wondering if your guests and listeners truly connected? In this episode of Podcasting Unlocked, join Alesia Galati as she reveals the secret to genuine, impactful conversations: mastering guest management before and after you hit record. Learn how to make your guests feel comfortable and valued, ensuring every interview is a win for both you and your audience. This week, episode 216 of Podcasting Unlocked is about mastering guest management for impactful interviews! 

In this episode of Podcasting Unlocked, I’m sharing the importance of  creating a safe...

Building a thriving online business and podcast requires more than just great content – it demands a strong foundation you control. In this episode of Podcasting Unlocked, we tackle a common pain point for podcasters and online entrepreneurs: over-reliance on social media platforms that can disappear overnight. Join us as Tracy Beaver explains why an email list for podcasters is your most valuable asset and how to implement effective email marketing strategies to grow your audience and income. This week, episode 215 of Podcasting Unlocked is about how to grow your podcast email list! 

Tracy Beavers is an award win...

If you have been podcasting for any amount of time, you know that it takes a lot of heart and excitement to consistently create content. But how do you know when it’s time to throw in the towel? This week, episode 14 of Successful Podcasting Unlocked answers the question: How do I know if it’s time to stop podcasting?

In this episode, I share:

Trying to nail down your podcast audience is no easy task. It can be frustrating trying to figure out their exact persona, especially when we often put listeners into neat little boxes. But what if I told you there's a deeper way to understand your ideal listener, your guests, and even yourself that goes far beyond simple demographics? In this episode, I'm joined by the incredible Dr. Lola Adeyemo to dive into the powerful concept of intersectionality in content creation. This week, episode 214 of Podcasting Unlocked is about intersectionality in podcasting! 

Dr. Lola Adeyemo is the CEO a...

If you’ve been podcasting for a little while and are feeling that it’s time to make a change, you might find yourself considering a podcast rebrand. But depending on the evolution of your content and your audience, you may also consider if a simple refresh could do the trick or if it’s time to restart with a completely new podcast. So, how do you know which is the right option for you? This week, episode 13 of Successful Podcasting Unlocked answers the question: How can I successfully rebrand my podcast?

In this episod...