Barefaced & Naked Podcast
Australian Brow Professional Helina is dedicated to educating others about beauty, the beauty industry, business, the importance of prioritising yourself and mental health. Discover how to successfully manage your beauty business, learn from Helina's personal challenges, and hear from guest speakers who will provide insight into all aspects of running a business.
Chiropractic Care 🤝 Beauty Girls w/ Lauren Ashley
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From back pain to burnout, we talk real-life struggles in the beauty industry and how chiropractic care can help you feel your best. Helina is joined by her chiropractor Lauren Ashley to chat about how prioritising your body can help with the longevity of your career.
Ever Heard Of Thrifter 👀 w/ REN
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In this episode, we're diving into the beautiful chaos of being a business owner and a mum. Join Helina and Ren—a powerhouse woman juggling motherhood, entrepreneurship, and the unique world of running a thrift shop. Whether you're a mumpreneur, vintage lover, or just curious about what it really takes to run a small shop with little ones underfoot, this episode is full of heart, hustle, and real talk.
The Show Must Go On
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In her very first episode as the proud owner of the Barefaced & Naked Podcast, Helina reflects on whether to stick with the current name, explores the direction she envisions for the podcast, and shares the topics she can't wait to present to her listeners.
The Break Up Episode 💔
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Who's cutting onions? Grab your tissue box and your Brown Brother's red wine, ladies, because this episode marks the end of an era for the BFN Pod. Shay reveals her decision to leave the podcast, while Helina contemplates whether she can do it alone.
WE HIT 100K DOWNLOADS 🥳
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Helina and Shay celebrate achieving a milestone that once seemed unattainable: 100,000 DOWNLOADS!!!!!! We couldn't have reached this milestone without the unwavering support of our sponsors, and most importantly, our community!
EP 74. Same Surgeon, Same Surgery, Different Journey w/ LAUREN KERR
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The podcast title sums it up perfectly. Helina is accompanied by Lauren Kerr, a fellow Lash and Brow expert, who underwent the same weight loss surgery by the same surgeon at the same hospital. Despite this shared background, their journeys have been quite distinct. Helina believes this episode will be highly informative for our audience, reminding us of her favourite motto: 'Never compare your chapter one to someone else's chapter 10.'
EP 73. Helina's WLS Update, Her Trigger Point, Her Why, Her Journey ❤️🩹
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Get the box of tissues because this is an emotional one. Helina open's up about the journey she has had around her weight loss surgery. Being 3 years post op now, she reflects a lot on her younger self and the trigger as to what drove her to have this surgery
I would like to give a trigger warning about this podcast episode, as it features topics such as depression, body dysmorphia, anxiety & the battles of being overweight. Some parts of this episode may be triggering for our listeners. Please take...
EP 72. This & Yap with The Blonde Era
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In this episode, the worlds of hair and brows come together. Helina is joined by her talented hairdresser and special friend, Chels Wagner, owner of The Blonde Era. The duo discusses balancing motherhood with running a business, covering topics such as acquiring an established business in an unfamiliar town, selling a commercial lease, and building a home salon, among other things, in this episode.
EP 71. Bareface Marketing Method, Horrible Client Experience & Why We Always Have A Consult
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Alright, it’s just you and me this season, everyone! Let’s make Shay proud!
This episode may be brief, but I promise it’s impactful. I’ll explain my new approach to marketing Bareface Brows, share an experience where a client left me in tears after a consultation, and discuss how I believe my consultation form truly saved me.
As always, thank you for your constant support and don't forget to DOWNLOAD this episode!
Love Shay and Helina xx
Ep 70. Warehouse Work, Don’t Skip The Salon & Lash Lift’s Are Fu*king Hard
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We had a cheeky break, but we are returning with a bang!
Chat everything from Helina's warehouse working era at Bella Beauty Professional, how she has a new found respect for our warehouse girlies, a campaign that ruffled a few feathers and how Shay thinks lash lifts are fucking hard (because they are) and as if we are up to episode 70!!!!! This means we are wrapping up another season and will be commencing season 8 in a few short weeks!
xx
Ep 69. In's VS Out's Product Edition
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Let's talk products! What do the girls think is popular but shouldn't be? What isn't popular but deserves to be? This could spark a very controversial topic and the girls want to hear your thoughts. Don't forget to hit that download button
Ep 68. Is She Leaving The Pod, Wagging Work, Deflating Brand Meetings...
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This one is a little juicy. The girls chat about how they wagged work, Helina has a deflating brand meeting and is left feeling a little lost in the grey area of collaboration.
Shay chats about how maybe a little break from the podcast hosting could be beneficial as she finds her feet in the new era of working a Bella Beauty Professional.
Ep 67. The PMU Industry & Is Microblading Bad? Featuring Arch Affinity
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The girls sit down with Elle from Arch Affinity to spill all the tea in the PMU industry.
Topics covered:
- Being fired from mulitple jobs
- Working as a contractor for a beauty business
- Rebranding the business
- Is microblading bad for your eyebrows?
Ep 66. Brow World Meets UGC with Boss Brows
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Sit down with us as 2 worlds collide, those two worlds being the worlds of UGC rates and the Brow industry. Gena from Boss Brows sits down with the girls to chat about te grey area within the industry being 'User Generated Content' rates, the secrect sauce to viral content, Qantas points & Wedding planning. It's a lot to unpack in one episode, but its worth every second.
Ep 65. Rebranding The Business
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Join Helina and Shay as they dive into the exciting transformation of Bareface Brows By Helina!
After 4+ years in the biz, Helina is shaking off her business blues with a fresh, new rebrand that's all about embracing change and feeling electric.
Tune in as they chat about finding the perfect colour palette to make them pop and dish out all the tea on staying true to yourself while evolving your brand.
Ep 64. Creating A Beauty Consulting App w/ Aimee Evans
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Aimee Evans, the owner of The Brow Factory and The Consultify App sat down with Helina & Shay to catch all things brows.
The Consultify App is a comprehensive online consultation platform designed for the Beauty and Aesthetics Industry. Consultify was created to be user friendly and to allow Salons and Therapists the ability to easily and securely manage all client details, consultations and pre / post care online.
Want to give Consultify app a go?
Head to https://www.consultifyapp.com/, click "register now", enter all your details an...
Ep 63. KoKo Cosmetica
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Grab your tea ... this episode was something Helina personally never envisioned she would do, but this is just proof that a grudge should never be held. Abbe sits down with the girls and chats about EVERYTHING. Buying an already established salon, navigating being a mum of 2, managing a team, and moving to a new town. The history between Helina and Abbe is very unique, and both the girls sit down and become very open with the journeys on how they crossed paths.
Discount Codes
Bella Beauty Professional - BFNSEASON7
O'KOKO...
Ep 62. The Lash Mother
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Join us in this episode as we chat with Uliana, the self-made entrepreneur behind Lash Mother. Hear her inspiring journey from arriving in Canada with a dream and no resources to becoming the renowned Lash Lift Guru.
Uli shares how she built a successful beauty empire in Toronto, created the globally recognised Lash Lift Revolution online training program, and grew her social media following to over 160k organically. Don't miss her insights on leveraging social media for business growth and the secrets behind her success in the beauty industry!
Ep 61. Why Am I Not Booked & Busy?
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The girls are back for Season 7 of the BFN Podcast and straight into a big episode focusing on the quiet time that seems to be occurring throughout the industry right now. Instead of dwelling on the negative, Helina and Shay share some of their tips for implementing them into your business when you feel as if you aren't booked and busy.
Ep 60. Manifesting Your Dreams Into Reality w/Vanessa Rawling
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Join us for an inspiring conversation with Vanessa Rawling, the visionary behind the innovative Y Tool from Lash Alchemy.
Vanessa sits down with the girls to share her incredible journey from diary entries to success.
In this episode, Vanessa opens up about the early days of creating a tool that had never been made before. She talks about the triumphs and setbacks, and how she almost gave up along the way.
Discover how a single online share by Lash Mother skyrocketed her dreams and profits, transforming her b...
Ep 59. Phase Or Funk & What Happens After You Hit 10k Followers
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How are you… really how are you? It’s the topic of the conversation in this episode with the girls, when was the last time you answered that question more than the surface level “good, you?”
Also discussing how to differentiate the feelings of being in a phase or a funk with yourself, life, work etc. Another topic in this episode is what happens after you hit that desired 10k on your insta…
Ep 58. Purchasing Commercial Property & Masterclass Charge Backs w/ Kobie Lee
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Join Helina and Shay as they sit down with the incredible Kobie Lee from Kobie Lee Brow Collective. In this episode, Kobie opens up about her rollercoaster journey to success, discussing how she balances her thriving business in online marketing and education, life with kids, purchasing a commercial property, and creating innovative brow products.
Don’t miss this captivating conversation packed with valuable insights and inspiring stories from one of the industry’s leading figures.
Find Kobie Here:
https://kobieleebrowacademy.com/
https://www.instagram.com/kobieleebrowacademy/?hl=en
Ep 57. Overcoming 200k Tax Debt with Miss Lash The Studio
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Feeling overwhelmed by tax debt? You’re not alone, and there’s no reason to feel ashamed or embarrassed. Sharelle, the owner of Miss Lash The Studio, recently sat down with us to share her experience. She talked about dealing with less-than-stellar tax accountants, mounting ATO payments, and the steps she's taking to pay off her tax bill while staying on top of future obligations. Her story is a testament to resilience and the importance of finding the right financial support.
EP 56. Business Closures, Bella Beauty Bday Party, Helina's Cake Incident
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The annual Bella Beauty Professional birthday party recap you have all been waiting for, and who better to unpack it with then Bella Beauty's main girl, Anthea. Helina decided to take matter's into her own hands with the birthday cake, we also unpack that whole incident. And we don't know about everyone else but we have been noticing a lot of business closure... let's chat about that.
Ep. 55 Saint & Serenity
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Join us for an exciting episode as we introduce Poppy & Dan, the dynamic duo behind Saint & Serenity, all the way from the UK! Join Shay & Helina as they dive into the fascinating journey of how Dan & Poppy became brow besties and the proud founders of Saint & Serenity.
Spilling all the challenges of starting a product based company, having a huge hit sell out, making mistakes on the way and learning all about divine timing.
Shop Skin Blur + more HERE.
EP 54. When You're Scared, JUMP! Shay Is Stalking Helina?
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EP 53. Calling In Sick To Your Own Business & Tittie Talk
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It's a nervous feeling calling in sick to your boss... but it's even more scary to call in sick to clients. In this episode the girls chat about how it's not as easy as calling in sick and going back to bed. When you wear multiple hats as a business owner, you feel the consequences 10 times more when you need to call in sick to your own business.
Also in this episode a little bit of tittie talk and update with Helina's recent surgery.
EP 52. Does The Following Count Matter?
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Do your Instagram followers matter? Does following a current trend really matter? The pressure from social media is only getting worse and the expectation of following trends is only getting heavier. The girls talk about their own personal experiences with social media, Helina invested into a trend.. and never even used it. Shay opens up about her experience of loosing followers and honestly not giving a f*ck about it.EP 51. Shay Cancels Clients, Preparing for Syd AshEd Event & Accepting Change
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Welcome to Season 6 of the BFN Podcast, in this episode the girls chat about Shay’s big change, recently deciding to stop clients within The Naked Brow, with this decision Shay has had to accept that change is okay and to roll with whatever punches come along with that. Ash Education is about to take on their first interstate community brow event, let the girls tell you what was a HUGE suppose with planning it.
LIVE EPISODE WITH RACHEL - THE BROWFECTIONISTS
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EP 50. Industry Scams, Investing Money & Shay's Biggest Regret
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In true Shay and Helina style, the girls are wrapping up season 5 with a bang. Chatting all things Beauty industry scams, investing money in the wrong things, and Shay shares one of her biggest financial regrets when it comes to investing into a business course.
EP 49. Helina’s Breast Augmentation Recovery Journey
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It wouldn't be a podcast season without one of the girls having some sort of surgery and taking you guys along with them. If you have been a long time listener you would know the journey that Helina has been on since her Weight Loss Surgery in January 2021, she had her breast lift in April 2023 and now Breast Augmentation in January 2024. Shay obviously needed to check in on her brow bestie post op, and she thought she better bring you all along as well.
Ep 48. Hard To Please Clients & Shay Is Removing Her Eyebrows
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Hard To Please clients are very much a thing, and not just within the brow industry. The girls chat about how they deal with HTP clients, and even call up some industry besties to see how they also deal with HTP clients, or as Lucy from Lash Rescue says… ‘PITA’ clients.
Shay commences her brow tattoo removal journey and the girls touch base on the PMU side of the industry.
Thank you to our sponsors:
Bella Beauty Professional
Ep 47. Emotional Discounting, It’s A Real Thing & How To Deal With It, Featuring Samara - Salon Rising
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Hands up if you have ever been personally victimised by your own emotions at the check out with a friend of a friend, cousins, sister and given a discounted service… for no reason at all. Emotional discounting is real, and let’s be honest we have all done it to some degree, why? The girls call their beauty Mumma Samara, from Salon Rising and dive into the world of emotional discounting and how to navigate it.
Ep 46. Reacting To Our Very First Episode & Setting Goals For 2024
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Can you believe the podcast is almost 3 years old, no? Neither can the girls, so they decide to take a trip down memory lane this episode and listen to their first ever podcast episode, reflecting on personal and business goals and creating new ones for 2024.
TOPICS COVERED:
Trip down memory lane Podcast is almost 3 Goal Setting Reflection on 2023 2024 insightsBe apart of Barefaced & Naked Live Episode this March:
https://asheducation.com.au/products/ashed...
Ep 45. Tis The Szn For Burnout, Gifting Clients For Christmas & Stealing Others Content
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It’s the season for gift giving, so let’s chat about what the girls have decided to do for their clients this Christmas & how it has evolved over the last few years. Also in this episode a topic that the girls discuss is social media & how it’s becoming more common for other artists stealing others' work. Helina speaks about how she has personally experienced this issue & how she dealt with it.
TOPICS COVERED:
Client gift giving How to stay in a budget w...Ep 44. Helina Shares All, Stepping Out To Work For Yourself & Navigating Self Employment
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Everyone has a journey, and Helina is here to speak about hers. Like many we all start out working for someone else's business but sometimes you just want to venture out and try working for yourself. Helina shares her experience doing just this and Shay shares what it was like hiring a staff member.
TOPICS COVERED:
Helina working for someone elseHow she got into the beauty industry How Bareface Brows was brought to lifeShay hiring her first s...How To Bring In New Clients
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On this episode the girls chat about everything between promotional tips, how to self promote, a timely feature that has the girls books filling up for January & how the girls almost stopped the podcast!!!! Not to stress though because Helina & Shay have found a new podcast studio that is bringing the vibes, so be sure to tune into the YouTube video to see!
Topics covered:
- new location space
- the girls almost stopped podcasting
<...
Brow Extensions & Sugar Waxing, Filling The Industry Gaps
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Join Helina and Shay in their weekly discussions as they explore the latest eyebrow trend – Brow Extensions. In this episode, they share their thoughts on this new beauty craze, debating whether it's a passing content trend or a service that clients will actively seek out.
Additionally, Shay delves into her personal journey with Sugar Waxing, shedding light on how this technique could potentially contribute to advancing the brow industry and bridging the gap in hair removal techniques.
Thank you to our sponsors:
Bella Beauty Pr...
Ep 41. Being Ghosted By Clients
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It’s happened to many of us, we know how being ghosted by a boy hurts… but nothing stings more than being ghosted by a client. The girls express their frustration around this topic & share their experiences with clients no showing & being ghosted. The Christmas chaos is also upon us & the girls chat about their policies & how they have found them benefiting business.
TOPICS COVERED:
