Naavik Gaming Podcast

In this episode, podcast David Taylor is joined by Alexander Hicks, the co-founder of Twin Atlas, one of the most innovative studios in the Roblox ecosystem. Twin Atlas is the team behind blockbuster experiences like Creatures of Sonaria, which ranks among the top 30 Roblox games in terms of revenue and engagement according to CreatorExchange.io.

At the time of this recording, Twin Atlas experiences are drawing 50,000+ concurrent players, with recent peaks nearing 100,000 CCU. They've also built three experiences that have surpassed 1 billion plays—a rare feat on the platform.

What sets Twin At...

In this episode, host Alexandra Takei, Director at Ruckus Games, sits down with Derek Qiu, Head of Overseas Operations at NetEase, to explore the cross-border distribution journey of Once Human, a supernatural survival game from Starry Studio.

They discuss the rapid evolution of China's gaming market, how Chinese developers like NetEase are increasing their presence in the West, and how Once Human represents a new wave of globally ambitious titles. Derek shares why the team prioritized a PC-first launch, how they maintained a cosmetic-only monetization strategy despite mobile market pressures, and how the game achieved...

Our guest today, has led teams overseeing some of the biggest commercial successes from the MMORPG genre, and has leveraged those experiences to support dozens more through publishing roles for Xbox Game Studios Publishing and ArenaNet. 

In this conversation, David Taylor sat down with Crystin Cox, Head of Publishing at ArenaNet and a 20-yr veteran of the video game industry, to discuss her experiences leading live-ops on Maple Story, monetization on Guild Wars 2, and publishing at Xbox Game Studios Publishing and now ArenaNet.

They explore how the landscape has e...

In this episode, host Devin Becker welcomes fellow Naavik host and consultant David Taylor to discuss insights from Naavik’s recent State of UGC Gaming deep dive and beyond. We discuss how leading UGC platforms are evolving and where they face the most promise and challenges, from Roblox’s growing ad and brand integrations to Fortnite’s challenge of escaping its battle royale roots. 

We also explore emerging contenders like mods, Highrise, speculate on how GTA VI might impact the UGC landscape, and consider whether we’re due for a new wave of platforms altogether. Lastly, David reflects...

In this episode, host, Alexandra Takei, Director at Ruckus Games, dives into the intersection of brand marketing, live streaming, and culturally relevant branded experiences. Joined by Wiktoria Wójcik, co-founder of InStreamly, the conversation explores how brands can integrate into live streaming platforms like Twitch, YouTube, and Kick. InStreamly connects brands with thousands of streamers, facilitating authentic collaborations through technology that allows for large-scale, interactive campaigns.

Wójcik shares insights on bridging the gap between brand safety and engaging streamers, as well as the power of parasocial relationships in gaming. They discuss case studies with big brands li...

In this episode, host Sam Distaso dives into the cutting edge of VR game development with Devin Reimer (founder and CEO of AstroBeam) and Ed Saxton (CPO of Schell Games). From the early startup days of VR to the evolution of mixed reality, Devin and Ed share how their studios use first-principles thinking to craft unique experiences. We explore how hit games like Job Simulator and Among Us VR came to life and how these teams operate in a young, constantly evolving market.

We also unpack big questions facing the VR space: Will the use of...

For the first time in Naavik’s history, we’re excited to bring a live audience show experience to air! At GDC, host, Alexandra Takei, Director at Ruckus Games, sat down with Nick Popovich, CEO and Founder of Monomi Park, in San Francisco for a conversation centered around “doing it all yourself” in the indie games market — no external funding, crowd financing, or publishing support. 

In 2014, Nick and his co-founder decided to start a studio and launch Slime Rancher in 2016. They sold 10M units over the following decade, grew from 2 to 45 people, launched a second game into early acces...

In this episode, host Niko Vuori interviews Justin Stolzenberg, co-founder of Metica, a startup aiming to revolutionize gaming analytics through AI-driven insights and personalized experiences. 

Founded by ex-King and ex-Apple employees, Metica’s approach is a unique combination of King’s iterative, hyper-data-driven approach and Apple’s high-polish culture. The company recently announced their $9 million seed round. The episode covers the challenges of launching in the saturated analytics market and how Metica differentiates itself by focusing on actionable insights rather than just data collection. The conversation also explores the role of AI and machine learnin...

In this episode, our host, Alexandra Takei, Director at Ruckus Games, sits down with Kyu Lee, Chief Business Development Officer at Com2Us, Partner at CRIT Ventures, and ex-president of Com2Us USA. They explore Com2Us Holdings' evolution from its early days as Gamevil to becoming a global mobile powerhouse with hits like Summoners War, one of the industry’s biggest mobile IPs that has generated over $3B+ in revenue.

Kyu shares insights on the company's pivotal shifts, including its focus on mobile gaming, the transition to live operations, its approach to licensing Western IP like Ma...

In this episode, host Niko Vuori speaks with Jeff Zirlin, co-founder of Sky Mavis and the play-to-earn OG, Axie Infinity, about the significant developments in the web3 gaming space, particularly the transition of the Ronin blockchain to a permissionless model.

They discuss Jeff's background and journey into web3, the origin story and wild ride of Axie Infinity, the evolution of the Ronin blockchain, the introduction of the Ronin Developer Console, and the impressive growth metrics of the Ronin ecosystem. The conversation touches on the current state of the Axie Infinity economy and the future...

Over the years, Spatial has undergone a wide-ranging evolution. It evolved from an AR collaboration platform to a Roblox competitor (with 2M+ creators), and it's now a VR game developer with the top earning VR game on the Meta Quest store (Animal Company). Spatial has raised almost $50M, according to Crunchbase, based on the founders’ convictions that 3D virtual spaces are the future of social experiences. 

In this conversation, our host, David Taylor, sat down with Anand Agarawala, the Founder and CEO of Spatial, to unpack the lessons learned from the success of Animal Com...

In this episode, host, Alexandra Takei, Director at Ruckus Games, is joined by Jacob Rapoport (CEO and Co-Founder) and Nico Vereecke from Evil Plan to discuss their groundbreaking project in AI-powered, unscripted fantasy entertainment. The conversation explores the future of interactive storytelling, where community influence and fully AI-driven narratives combine to create an entirely new genre of entertainment.

Jacob and Nico express their belief in AI’s potential to address the “cost problem” of new IP (i.e., significant upstart capital for uncertain returns) and the “manpower problem” (limited hours available each day) that contributes to content shortages...

Cloud technology is transforming the way games are developed, hosted, and maintained. In this episode, host Devin Becker is joined by Chris Melissinos, AWS Principal Evangelist for video games, to discuss the growing role of cloud services in game development. Chris highlights how Amazon Web Services (AWS) is empowering developers with tools that reduce production costs, streamline workflows, and enable innovations like off-client AI processing. We also explore how AWS helps address challenges such as scalability, user-generated content moderation, and matchmaking for player-driven experiences.

The conversation dives into real-world examples of cloud-driven advancements, and Chris shares insights...

In this episode, host Alexanda Takei, Director at Ruckus Games, sits down with Spike Laurie, Partner at Hiro Capital, to dissect gaming finance's grim reality in 2025. The conversation starts with a discussion on the industry's downturn, marked by studio closures and a reduction in funding, particularly at the Series A level. Venture capital, once a goldmine for game studios, is now retreating, and if not retreating, shifting many of their investments to infrastructure.

The duo discuss hard questions such as founders' frustrations that VCs have set the bar too high for the products they are making, whether...

In this episode of the Naavik Gaming podcast, host Niko Vuori welcomes back Luke Barwikowski, founder and CEO of Pixels.xyz, to discuss whether Play-to-Earn mechanics can, in fact, be sustainable. 

Luke shares the evolution of Pixels, its unique approach to Play-to-Earn gaming, and the strategies that have led to significant user growth (10 million registered users) and revenue generation (over $20 million in the past 12 months). The conversation delves into the sustainability of Play-to-Earn models, the importance of data-driven decision-making in game monetization, and the future plans for expanding the Pixels ecosystem. 

The intersection of anime, games, and technology takes center stage in this episode. Host Aaron Bush is joined by Kun Gao, a serial entrepreneur known for co-founding Crunchyroll, the world’s leading anime streaming platform, and now charting new paths in the games industry with GGWP, an AI-driven moderation platform, and Forge, which is enabling direct-to-consumer loyalty programs for games teams.

In this conversation, we explore the many lessons Kun learned from scaling Crunchyroll and navigating high-profile dealmaking with IP companies and stakeholders like The Chernin Group and Sony. We then dive into the founding stories of GG...

Today, we dive deep into the world of gaming innovation with a guest who’s been at the forefront of some of the industry’s most exciting trends — from enabling user generated content to launching the first commercially successful game leveraging AI agents.

In this conversation, our host, David Taylor, sits down with Ran Mo, the Founder and CEO of Proxima, to unpack the lessons learned from Proxima’s success with the viral sensation Suck Up!, a game developed where players act as vampires that must convince AI citizens to let you in their home so you can suck...

The role of community management in gaming has never been more critical. In this episode, our host Alexandra Takei, Director at Ruckus Games, joins Andrew Beegle, founder of Beegle Productions and Gravity Gang, and Tim Smith, co-founder of Cohezion AI, to discuss the evolving discipline of community management.

Together, they explore the transformation of community roles over the past decade, from the decline of forums to the rise of Discord and influencer-driven strategies. The discussion highlights best practices for engaging communities early in development, balancing transparency with managing expectations, and leveraging tools like AI to scale engagement...

In this episode, host Niko Vuori is joined by Naavik’s own web3 analyst, Devin Becker, to dive into the current state of web3 gaming, reflecting on the past year and looking ahead to 2025. 

They discuss the industry's significant developments, including the emergence (finally!) of quality games, the evolving regulatory landscape, and the shifting dynamics of funding, particularly for indie studios. The conversation also touches on the challenges faced by AAA games in adopting web3 technologies and the potential need for consolidation. 

They also explore the challenges and opportunities presented by integrating web3 technologies into gami...

To kick off the new year, host Alexandra Takei, Director at Ruckus Games, interviews Songyee Yoon, former President and Chief Strategy Officer of NCSoft and now founding partner at PVP Ventures, which recently raised a $100M fund to invest in AI startups.

They explore NCSoft’s transformation from its early days to a global gaming powerhouse, focusing on strategic pivots like transitioning from subscription models to free-to-play, embracing mobile gaming, and forging key partnerships with Tencent and others. Songyee shares her perspective on Korean gaming culture, from the role of PC cafés to transmedia collaborations, and how...

In this episode of the Naavik Gaming Podcast, host Niko Vuori interviews Nigel Eccles, the co-founder and former CEO of FanDuel, exploring his journey in the online gaming world, the origin story of FanDuel, its competition with DraftKings, and the regulatory challenges faced by the fantasy sports industry.

Nigel shares the inside scoop on the FanDuel multi-billion dollar class action lawsuit and the evolving landscape of sports betting and gaming technology. Transitioning from FanDuel to his new venture, BetHog, he emphasizes the importance of innovation in the online casino space, particularly through social gaming and streaming. They...

The sub-AA/AAA world of games has become increasingly competitive in recent years, and yet Serenity Forge, a diverse 40-50 person publisher based out of Colorado, has found a way to grow, develop, and publish games with very high success rates. How do they do it?

To answer this question, host Aaron Bush is joined by Zhenghua (Z) Yang, the founder and CEO of Serenity Forge. They discuss Z’s inspiring story, how publishing has evolved over the past decade, and how Z goes above and beyond to ensure success. They also dig into the nuances of wo...

Writing and directing for transmedia is an often overlooked part of world building in video games, but as consumers it is one of the most memorable elements of any game we play. Our host, David Taylor sat down with Neel Upadhye, a creative powerhouse who has left his mark on some of the most iconic franchises in gaming. 

From shaping the lore of Star Wars: The Old Republic and Battlefield 2042 to crafting Stories from the Outlands for Apex Legends, Neel’s work has been viewed tens of millions of times, defining what it means to merge storytelling wit...

Botting, an often misused term that encapsulates multi-accounting, cheating, and fraud, plays a pivotal role in gaming — sometimes enhancing experiences but often undermining them.

Our host, Alexandra Takei, Director at Ruckus Games, sits down with Henry LeGard, CEO and co-founder of Verisoul, and George Ng, CTO and co-founder of GGWP, to unpack the botting phenomenon. Their nuanced conversation covers why gaming is rife with bots, when bots are good, when bots are bad, and what gaming can learn from cybersecurity and homeland security. 

The conversation digs into detection strategies (including behavioral analysis, device fingerprinting, and the...

In this episode of the Naavik Gaming Podcast, host Niko Vuori interviews Antti Hattara, co-founder and CEO of StarBerry Games, about their successful mobile game, Merge Mayor. 

As the game surpasses the $25 million revenue milestone, the conversation covers the game's journey from an idle game that pivoted into a merge-2 (along the lines of Metacore’s Merge Mansion), the challenges of the merge category, and the importance of community engagement through platforms like Discord. 

Antti shares insights into the development processes of Merge Mayor with just a 22-person team, key...

AI is increasingly touching every corner of the games industry, and one of the areas it may have the largest impact on is user acquisition. Today, host Aaron Bush is joined by Robert Huynh, co-founder and CEO of Reforged Labs, to discuss how AI will transform the way gaming creatives are made, experimented with, and ultimately convert consumers.

They dive into how the world of online content and digital marketing may evolve in the coming years, what Reforged Labs is building to help mobile game teams find greater and more efficient success, and how AI in...

Today, host Devin Becker is joined by Sam Means, Founder of Wavlake, and Ben Cousens, Chief Strategy Officer of ZBD, for an exploration of alternative payment systems for creators in the music and gaming industries. The conversation dives into how Wavlake leverages Bitcoin to revolutionize artist payments and music distribution, offering unique benefits over traditional platforms like Spotify and Apple Music. Sam shares the story behind Wavlake, its current mission, and how its collaboration with ZBD opens new doors for “tipping” (rather than purchasing or subscribing) as a way to support creators.

We explore how this technology resh...

In this episode of the Naavik Gaming podcast, host Niko Vuori interviews Álvaro Pinto, co-founder and COO of Aptoide, an independent app store with over 430 million users and 10 billion downloads. 

They discuss the evolution of app distribution, the concept of decentralization, and how Aptoide has grown and adapted over the years. Álvaro shares insights into the company's revenue model, user demographics, and the impact of blockchain technology through their AppCoins initiative. 

The conversation highlights the challenges and opportunities in the app distribution landscape, especially in light of regulatory changes in E...

One of UEFN's biggest strengths is that it is a melting pot of intellectual property. Jeremy Pedron, Lead Game Designer at JOGO Studios, calls it “a vast childhood playroom”, a place where you can combine playing with Batman while also playing with Legos. As creative costs go down to zero, the modern gaming market is undergoing a transformation in how IP is created. In summary, IP has never been more adaptable.

Host, Alexandra Takei, Director at Ruckus Games, sits down with Kevin Mariano, CEO of Future Trash, and Jeremy to discuss how building IP for gaming today diff...

Host Devin Becker is joined by Zach Nass, Head of Gaming at nSure.ai, to discuss the complex and evolving landscape of payment fraud prevention in gaming. Zach shares insights into why payment fraud in gaming has become such a critical issue today, the unique challenges posed by game-specific economies and marketplaces, and the importance of nuanced, adaptable solutions to secure transactions.

We unpack how AI and machine learning are used to identify patterns and predict fraudulent payment activity, and also touch on how payment fraud prevention strategies are evolving to better handle the...

Host Niko Vuori and guest George Isichos, core contributor at Game7, discuss the current state of web3 gaming, focusing on the latest Game7 x Naavik research report (which you can download here). They explore the evolution of the ecosystem, the impact of platforms like Telegram and Epic Games Store, and emerging economic models such as Play-to-Airdrop. The conversation also addresses the challenges posed by bots in gaming and the shifting geographic distribution of players. 

The discussion then digs into the integration of AI in gaming and its unique impact in web3, the evolving funding l...

If you’re reading this, you’re probably one of LinkedIn’s 1B+ global users. You might have also noticed some of your professional connections playing one of LinkedIn’s new games — Queens, Pinpoint, Crossclimb, or Tango — and may even be wondering "why are there games on LinkedIn?"

Host Alexandra Takei, Director at Ruckus Games, sits down with Lakshman Somasundaram, Director of Product Management at LinkedIn, to discuss the strategic intent behind games on LinkedIn and their unique approach to building games inside a professional networking and social media platform. We discuss the history of other social media’s fora...

A new frontier is emerging with the advent of "web shops," also known as direct-to-consumer distribution methods. Alexandra Takei, Director at Ruckus Games, sits down with Chris Faught, the CEO and founder of Neon, a direct-to-consumer payments service currently working with Space Ape, Metacore, and Theorycraft to build customizable web shops and geography-specific payment systems, challenging the traditional distribution models of Apple and Google. 

We explore the evolving landscape of mobile regulations, contextualize the current payment stack in gaming, and break down what it means to be “the merchant of record.” The discussion highlights what major publishers and g...

Host Aaron Bush welcomes Shahar Sorek, CMO of Overwolf, and Nick Tuosto, co-founder of Griffin Gaming Partners and GoodGame Advisors, to discuss the growing – and increasingly interconnected – impact of transmedia and modding on the gaming industry. 

As beloved entertainment IPs partner with more types of game creators, we examine how these transmedia efforts are reshaping consumer behaviors and evolving the market, especially with the younger UGC-native generation and as UGC creation gets more professionalized. Our guests share insights into how cross-platform support and new technologies, especially AI, are democratizing creation and unlocking new possibilities. They also share best...

Fortnite has paid out roughly $500 million to creators since UEFN and Creator Economy 2.0 launched in March of 2023. These payouts, which have increased 32.5% YoY (measured from March through September), are showing no signs of slowing down. However, Fortnite Creative engagement as a proportion of total Fortnite engagement has actually declined as Epic has launched more successful modes like 'Reload.'

What will it take for Epic's $500 million investment to turn into a thriving UGC ecosystem that creates more value than it costs? Where does the Fortnite economy go from here? Joining host David Taylor today are two top...

In this episode, host Niko Vuori and guest Sean Ryan delve into the emerging category of social sweepstakes, a gaming model that barely existed as recently as 2017 but has rapidly evolved into a multi-billion dollar industry. In 2023, social sweeps generated almost $6 billion in revenue, and this number is expected to double to nearly $12 billion by next year, 2025.

What are social sweeps? When a gaming product offers users real-world prizes without the element of consideration. Removal of consideration takes place via the existence of an alternate method of entry, such as sending in a postcard, so that users...

Sebastian Park, co-founder of Infinite Canvas and a favorite recurring guest, joins host Aaron Bush to dive into the fascinating topic of building games on new platforms and with new technologies. They discuss how Infinite Canvas rapidly iterates, uses off-the-shelf LLM tech, and what the team has learned lately from building on Discord, Twitch, and Telegram. If you want to better understand how emerging AI-based tools will increase the baseline requirements for competing in game development and what emerging platforms to be most bullish on, make sure to give this episode a listen! 

We’d a...

In this episode, host Niko Vuori and guest Danny Moy, Chief Strategy Officer at SciPlay, delve into the highly competitive category of social casino. 

They discuss the evolution of SciPlay, the demographics of social casino players, and the integration of casino mechanics into mainstream games. The conversation also touches on the importance of live operations, the role of AI in game design, and the cross-pollination between real money gaming and social casino. 

With insights from Danny's extensive experience in the gaming industry, this episode provides a comprehensive overview of th...

What is culture, and why does it matter? Seth Sivak, the founder and ex-CEO of Proletariat, a studio most known for its title Spellbreak, joins our host, Alexandra Takei, Director at Ruckus Games, to discuss the importance of organizational culture in the gaming industry. 

Proletariat was founded in 2012 by Seth and four other co-founders and went through various era of growth: scaling up to 80 people in person, 130 people remote during the pandemic, everyone brought back in person again, and then a sale to Blizzard Entertainment in the summer of 2022 with subsequent culture merging afterward. 

We di...

With metagames becoming a key component of player engagement and monetization, it’s more important than ever to get them right. Host Devin Becker welcomes Christopher Molozian, CEO of Heroic Labs, to discuss the evolving landscape of metagame systems and the technology that powers them. Christopher explains how Heroic Labs' platform integrates seamlessly into games, enabling developers to enhance live operations with scalable metagame features. The conversation also explores how metagame elements can boost retention and monetization, while also examining the potential pitfalls where these systems might work against player engagement.

Throughout the episode we...