Naavik Gaming Podcast

40 Episodes
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By: Naavik

The Naavik Gaming Podcast is a business-focused exploration of the companies, trends, strategies and leaders that are defining the future of games. To learn more and see other great content visit www.naavik.co.

From Imagine Dragons Fame To Night Street’s Shooter: Last Flag
06/24/2025

In this episode, host Alexandra Takei, Director at Ruckus Games, sits down with Mac Reynolds, co-founder and CEO of Night Street Games and Night Street Records, and Matthew Berger, Game Director at Night Street Games. Together, they unpack the journey of building Last Flag — a zany 5v5 hero shooter with capture-the-flag at its heart and music embedded deep in its DNA.

From a scrappy prototype built with an outsourced team to a 50+ person studio, they share lessons on pivoting engines, refining the core loop, and innovating within the oversaturated PC shooter market. They discuss how music shapes gam...


Call of Duty: Origins
06/17/2025

On this episode, host David Taylor sits down with Dan Bunting, the former Studio Head of Treyarch and one of the key creative leaders behind the Call of Duty franchise. With over 18 years at Treyarch, Dan helped shape some of the most iconic moments in FPS history — from the introduction of Zombies mode in World at War to the rise of the Black Ops series.

We explore how Call of Duty became the dominant FPS franchise, and how Treyarch carved out its own identity through bold design decisions, narrative risk-taking, and constant innovation. Dan shares behind-the-scenes stories fr...


Exploring the $70M Esports World Cup
06/10/2025

The esports industry has heavily evolved over the past few years, and big moves continue to occur – especially out of Saudi Arabia.


In this episode, host Aaron Bush is joined by Mike McCabe, COO of the Esports World Cup Foundation, which runs a massive Riyadh-based annual esports festival. It’s gearing up for its second annual event in July, which will host 25 tournaments over 7 weeks with a whopping $70 million prize pool.


We chat about the global state of esports, Saudi Arabia’s continued ambitions, and where the industry is headed...


Apple vs Epic Aftermath: A New Era for Game DTC
06/03/2025

Apple’s forced policy shift following the outcome of its legal battle with Epic Games has opened the door for more flexible Direct to Consumer (DTC) strategies, and game studios are taking notice. Host Devin Becker welcomes Chris Faught, CEO of Neon, to break down what this decision means for developers. Chris clarifies the broader implications of the ruling, the mechanics of implementing DTC models, and how this update impacts developers operating across different genres and regions.

The conversation explores how studios should be thinking about DTC integration internally, what practical steps to take next, and how th...


2025’s Gaming Landscape: Africa
05/27/2025

Africa’s gaming market is young, fast-growing, and mobile-first. In this episode, host Alexandra Takei, Director at Ruckus Games, is joined by Cordel Robbin-Coker, CEO of Carry1st, and Temi Afolabi, a lead on XBOX’s Global Expansion team, to examine the opportunity and hurdles of scaling games in Africa.

They break down Africa’s demographics, monetization challenges, and infrastructure gaps. Cordel highlights Carry1st’s approach — aggregating payments across nearly 80+ payment methods and pairing African talent with global veterans. Temi emphasizes Africa’s creative potential in narrative design, a rising indie class, and shares why XBOX sees the Afr...


Exploring Minecraft's World of Builders & Businesses
05/20/2025

In today's episode, host David Taylor dives into the world of Minecraft’s massive creator ecosystem with two of its most influential creators:

Raf is the co-founder of Spark Universe, a studio behind one of the most widely used Minecraft tools, Essential Mod, which connects millions of players through a live services platform. With over 50 million downloads and nearly 2 million monthly active users, Spark Universe is one of the largest Minecraft creative studios. Spark Universe also led the development of all official in-game content tied to the Minecraft Movie, including a DLC, Add-On, and a live event.

...


Launching Original IP on Roblox
05/07/2025


In this episode, podcast David Taylor is joined by Alexander Hicks, the co-founder of Twin Atlas, one of the most innovative studios in the Roblox ecosystem. Twin Atlas is the team behind blockbuster experiences like Creatures of Sonaria, which ranks among the top 30 Roblox games in terms of revenue and engagement according to CreatorExchange.io.


At the time of this recording, Twin Atlas experiences are drawing 50,000+ concurrent players, with recent peaks nearing 100,000 CCU. They've also built three experiences that have surpassed 1 billion plays—a rare feat on the platform.


What sets Twin At...


Cross-Border Publishing: Lessons From Netease’s Once Human
04/29/2025


In this episode, host Alexandra Takei, Director at Ruckus Games, sits down with Derek Qiu, Head of Overseas Operations at NetEase, to explore the cross-border distribution journey of Once Human, a supernatural survival game from Starry Studio.


They discuss the rapid evolution of China's gaming market, how Chinese developers like NetEase are increasing their presence in the West, and how Once Human represents a new wave of globally ambitious titles. Derek shares why the team prioritized a PC-first launch, how they maintained a cosmetic-only monetization strategy despite mobile market pressures, and how the game achieved...


The State of Publishing and Live Ops
04/22/2025

Our guest today, has led teams overseeing some of the biggest commercial successes from the MMORPG genre, and has leveraged those experiences to support dozens more through publishing roles for Xbox Game Studios Publishing and ArenaNet. 


In this conversation, David Taylor sat down with Crystin Cox, Head of Publishing at ArenaNet and a 20-yr veteran of the video game industry, to discuss her experiences leading live-ops on Maple Story, monetization on Guild Wars 2, and publishing at Xbox Game Studios Publishing and now ArenaNet.


They explore how the landscape has e...


The State of UGC Games in 2025
04/08/2025

In this episode, host Devin Becker welcomes fellow Naavik host and consultant David Taylor to discuss insights from Naavik’s recent State of UGC Gaming deep dive and beyond. We discuss how leading UGC platforms are evolving and where they face the most promise and challenges, from Roblox’s growing ad and brand integrations to Fortnite’s challenge of escaping its battle royale roots. 

We also explore emerging contenders like mods, Highrise, speculate on how GTA VI might impact the UGC landscape, and consider whether we’re due for a new wave of platforms altogether. Lastly, David reflects...


The Future of Brands in Live Streaming
04/01/2025

In this episode, host, Alexandra Takei, Director at Ruckus Games, dives into the intersection of brand marketing, live streaming, and culturally relevant branded experiences. Joined by Wiktoria Wójcik, co-founder of InStreamly, the conversation explores how brands can integrate into live streaming platforms like Twitch, YouTube, and Kick. InStreamly connects brands with thousands of streamers, facilitating authentic collaborations through technology that allows for large-scale, interactive campaigns.

Wójcik shares insights on bridging the gap between brand safety and engaging streamers, as well as the power of parasocial relationships in gaming. They discuss case studies with big brands li...


Finding the Fun in VR with AstroBeam and Schell Games
03/28/2025

In this episode, host Sam Distaso dives into the cutting edge of VR game development with Devin Reimer (founder and CEO of AstroBeam) and Ed Saxton (CPO of Schell Games). From the early startup days of VR to the evolution of mixed reality, Devin and Ed share how their studios use first-principles thinking to craft unique experiences. We explore how hit games like Job Simulator and Among Us VR came to life and how these teams operate in a young, constantly evolving market.


We also unpack big questions facing the VR space: Will the use of...


Sustainable Growth: Building Studios Without External Funding
03/21/2025

For the first time in Naavik’s history, we’re excited to bring a live audience show experience to air! At GDC, host, Alexandra Takei, Director at Ruckus Games, sat down with Nick Popovich, CEO and Founder of Monomi Park, in San Francisco for a conversation centered around “doing it all yourself” in the indie games market — no external funding, crowd financing, or publishing support. 

In 2014, Nick and his co-founder decided to start a studio and launch Slime Rancher in 2016. They sold 10M units over the following decade, grew from 2 to 45 people, launched a second game into early acces...


Personalization in Gaming: The Holy Grail of User Experience (and Monetization)
03/18/2025

In this episode, host Niko Vuori interviews Justin Stolzenberg, co-founder of Metica, a startup aiming to revolutionize gaming analytics through AI-driven insights and personalized experiences. 


Founded by ex-King and ex-Apple employees, Metica’s approach is a unique combination of King’s iterative, hyper-data-driven approach and Apple’s high-polish culture. The company recently announced their $9 million seed round. The episode covers the challenges of launching in the saturated analytics market and how Metica differentiates itself by focusing on actionable insights rather than just data collection. The conversation also explores the role of AI and machine learnin...


Com2Us’s Evolution: Gaming Innovation and Global Expansion
03/07/2025

In this episode, our host, Alexandra Takei, Director at Ruckus Games, sits down with Kyu Lee, Chief Business Development Officer at Com2Us, Partner at CRIT Ventures, and ex-president of Com2Us USA. They explore Com2Us Holdings' evolution from its early days as Gamevil to becoming a global mobile powerhouse with hits like Summoners War, one of the industry’s biggest mobile IPs that has generated over $3B+ in revenue.

Kyu shares insights on the company's pivotal shifts, including its focus on mobile gaming, the transition to live operations, its approach to licensing Western IP like Ma...


Why Web3 Gaming Is Just Getting Started: Insights from the Ronin Ecosystem
03/04/2025

In this episode, host Niko Vuori speaks with Jeff Zirlin, co-founder of Sky Mavis and the play-to-earn OG, Axie Infinity, about the significant developments in the web3 gaming space, particularly the transition of the Ronin blockchain to a permissionless model.


They discuss Jeff's background and journey into web3, the origin story and wild ride of Axie Infinity, the evolution of the Ronin blockchain, the introduction of the Ronin Developer Console, and the impressive growth metrics of the Ronin ecosystem. The conversation touches on the current state of the Axie Infinity economy and the future...


Building a #1 Earning VR Game
02/26/2025

Over the years, Spatial has undergone a wide-ranging evolution. It evolved from an AR collaboration platform to a Roblox competitor (with 2M+ creators), and it's now a VR game developer with the top earning VR game on the Meta Quest store (Animal Company). Spatial has raised almost $50M, according to Crunchbase, based on the founders’ convictions that 3D virtual spaces are the future of social experiences. 


In this conversation, our host, David Taylor, sat down with Anand Agarawala, the Founder and CEO of Spatial, to unpack the lessons learned from the success of Animal Com...


The Future of AI Unscripted Entertainment
02/21/2025

In this episode, host, Alexandra Takei, Director at Ruckus Games, is joined by Jacob Rapoport (CEO and Co-Founder) and Nico Vereecke from Evil Plan to discuss their groundbreaking project in AI-powered, unscripted fantasy entertainment. The conversation explores the future of interactive storytelling, where community influence and fully AI-driven narratives combine to create an entirely new genre of entertainment.

Jacob and Nico express their belief in AI’s potential to address the “cost problem” of new IP (i.e., significant upstart capital for uncertain returns) and the “manpower problem” (limited hours available each day) that contributes to content shortages...


Cloud Creations: Scaling up Game Development
02/11/2025

Cloud technology is transforming the way games are developed, hosted, and maintained. In this episode, host Devin Becker is joined by Chris Melissinos, AWS Principal Evangelist for video games, to discuss the growing role of cloud services in game development. Chris highlights how Amazon Web Services (AWS) is empowering developers with tools that reduce production costs, streamline workflows, and enable innovations like off-client AI processing. We also explore how AWS helps address challenges such as scalability, user-generated content moderation, and matchmaking for player-driven experiences.

The conversation dives into real-world examples of cloud-driven advancements, and Chris shares insights...


The State of Video Game Financing in 2025
02/07/2025

In this episode, host Alexanda Takei, Director at Ruckus Games, sits down with Spike Laurie, Partner at Hiro Capital, to dissect gaming finance's grim reality in 2025. The conversation starts with a discussion on the industry's downturn, marked by studio closures and a reduction in funding, particularly at the Series A level. Venture capital, once a goldmine for game studios, is now retreating, and if not retreating, shifting many of their investments to infrastructure.

The duo discuss hard questions such as founders' frustrations that VCs have set the bar too high for the products they are making, whether...


Can Play-to-Earn Ever Be Sustainable?
02/04/2025

In this episode of the Naavik Gaming podcast, host Niko Vuori welcomes back Luke Barwikowski, founder and CEO of Pixels.xyz, to discuss whether Play-to-Earn mechanics can, in fact, be sustainable. 


Luke shares the evolution of Pixels, its unique approach to Play-to-Earn gaming, and the strategies that have led to significant user growth (10 million registered users) and revenue generation (over $20 million in the past 12 months). The conversation delves into the sustainability of Play-to-Earn models, the importance of data-driven decision-making in game monetization, and the future plans for expanding the Pixels ecosystem. 


...


The Story of Crunchyroll, GGWP, and Forge
01/31/2025

The intersection of anime, games, and technology takes center stage in this episode. Host Aaron Bush is joined by Kun Gao, a serial entrepreneur known for co-founding Crunchyroll, the world’s leading anime streaming platform, and now charting new paths in the games industry with GGWP, an AI-driven moderation platform, and Forge, which is enabling direct-to-consumer loyalty programs for games teams.

In this conversation, we explore the many lessons Kun learned from scaling Crunchyroll and navigating high-profile dealmaking with IP companies and stakeholders like The Chernin Group and Sony. We then dive into the founding stories of GG...


Finding Success with AI Agents and Content Creators
01/28/2025

Today, we dive deep into the world of gaming innovation with a guest who’s been at the forefront of some of the industry’s most exciting trends — from enabling user generated content to launching the first commercially successful game leveraging AI agents.

In this conversation, our host, David Taylor, sits down with Ran Mo, the Founder and CEO of Proxima, to unpack the lessons learned from Proxima’s success with the viral sensation Suck Up!, a game developed where players act as vampires that must convince AI citizens to let you in their home so you can suck...


Building and Scaling Communities in 2025
01/24/2025

The role of community management in gaming has never been more critical. In this episode, our host Alexandra Takei, Director at Ruckus Games, joins Andrew Beegle, founder of Beegle Productions and Gravity Gang, and Tim Smith, co-founder of Cohezion AI, to discuss the evolving discipline of community management.

Together, they explore the transformation of community roles over the past decade, from the decline of forums to the rise of Discord and influencer-driven strategies. The discussion highlights best practices for engaging communities early in development, balancing transparency with managing expectations, and leveraging tools like AI to scale engagement...


Web3 Gaming: What Will 2025 Bring?
01/21/2025

In this episode, host Niko Vuori is joined by Naavik’s own web3 analyst, Devin Becker, to dive into the current state of web3 gaming, reflecting on the past year and looking ahead to 2025. 

They discuss the industry's significant developments, including the emergence (finally!) of quality games, the evolving regulatory landscape, and the shifting dynamics of funding, particularly for indie studios. The conversation also touches on the challenges faced by AAA games in adopting web3 technologies and the potential need for consolidation. 

They also explore the challenges and opportunities presented by integrating web3 technologies into gami...


Inside NCSoft: Strategy, Partnerships, and Korean Gaming Trends
01/10/2025

To kick off the new year, host Alexandra Takei, Director at Ruckus Games, interviews Songyee Yoon, former President and Chief Strategy Officer of NCSoft and now founding partner at PVP Ventures, which recently raised a $100M fund to invest in AI startups.

They explore NCSoft’s transformation from its early days to a global gaming powerhouse, focusing on strategic pivots like transitioning from subscription models to free-to-play, embracing mobile gaming, and forging key partnerships with Tencent and others. Songyee shares her perspective on Korean gaming culture, from the role of PC cafés to transmedia collaborations, and how...


The Evolution of Sports Betting (with FanDuel’s Founder)
01/07/2025

In this episode of the Naavik Gaming Podcast, host Niko Vuori interviews Nigel Eccles, the co-founder and former CEO of FanDuel, exploring his journey in the online gaming world, the origin story of FanDuel, its competition with DraftKings, and the regulatory challenges faced by the fantasy sports industry.

Nigel shares the inside scoop on the FanDuel multi-billion dollar class action lawsuit and the evolving landscape of sports betting and gaming technology. Transitioning from FanDuel to his new venture, BetHog, he emphasizes the importance of innovation in the online casino space, particularly through social gaming and streaming. They...


The State of Video Game Publishing (with Serenity Forge)
12/20/2024

The sub-AA/AAA world of games has become increasingly competitive in recent years, and yet Serenity Forge, a diverse 40-50 person publisher based out of Colorado, has found a way to grow, develop, and publish games with very high success rates. How do they do it?

To answer this question, host Aaron Bush is joined by Zhenghua (Z) Yang, the founder and CEO of Serenity Forge. They discuss Z’s inspiring story, how publishing has evolved over the past decade, and how Z goes above and beyond to ensure success. They also dig into the nuances of wo...


Lessons In Writing and Directing Video Game IP
12/17/2024

Writing and directing for transmedia is an often overlooked part of world building in video games, but as consumers it is one of the most memorable elements of any game we play. Our host, David Taylor sat down with Neel Upadhye, a creative powerhouse who has left his mark on some of the most iconic franchises in gaming. 

From shaping the lore of Star Wars: The Old Republic and Battlefield 2042 to crafting Stories from the Outlands for Apex Legends, Neel’s work has been viewed tens of millions of times, defining what it means to merge storytelling wit...


Navigating the Botting Industry: Fraud, Cheating, and Multi-Accounting
12/13/2024

Botting, an often misused term that encapsulates multi-accounting, cheating, and fraud, plays a pivotal role in gaming — sometimes enhancing experiences but often undermining them.

Our host, Alexandra Takei, Director at Ruckus Games, sits down with Henry LeGard, CEO and co-founder of Verisoul, and George Ng, CTO and co-founder of GGWP, to unpack the botting phenomenon. Their nuanced conversation covers why gaming is rife with bots, when bots are good, when bots are bad, and what gaming can learn from cybersecurity and homeland security. 

The conversation digs into detection strategies (including behavioral analysis, device fingerprinting, and the...


Mastering Merge: How StarBerry Built a Merge-2 Hit
12/10/2024

In this episode of the Naavik Gaming Podcast, host Niko Vuori interviews Antti Hattara, co-founder and CEO of StarBerry Games, about their successful mobile game, Merge Mayor. 


As the game surpasses the $25 million revenue milestone, the conversation covers the game's journey from an idle game that pivoted into a merge-2 (along the lines of Metacore’s Merge Mansion), the challenges of the merge category, and the importance of community engagement through platforms like Discord. 


Antti shares insights into the development processes of Merge Mayor with just a 22-person team, key...


Transforming UA Creatives Through AI (with Reforged Labs)
12/06/2024

AI is increasingly touching every corner of the games industry, and one of the areas it may have the largest impact on is user acquisition. Today, host Aaron Bush is joined by Robert Huynh, co-founder and CEO of Reforged Labs, to discuss how AI will transform the way gaming creatives are made, experimented with, and ultimately convert consumers.


They dive into how the world of online content and digital marketing may evolve in the coming years, what Reforged Labs is building to help mobile game teams find greater and more efficient success, and how AI in...


Gaming, Music, & Tipping: A New Era for Creator Payments
12/04/2024

Today, host Devin Becker is joined by Sam Means, Founder of Wavlake, and Ben Cousens, Chief Strategy Officer of ZBD, for an exploration of alternative payment systems for creators in the music and gaming industries. The conversation dives into how Wavlake leverages Bitcoin to revolutionize artist payments and music distribution, offering unique benefits over traditional platforms like Spotify and Apple Music. Sam shares the story behind Wavlake, its current mission, and how its collaboration with ZBD opens new doors for “tipping” (rather than purchasing or subscribing) as a way to support creators.

We explore how this technology resh...


Can Alternative App Stores Thrive Post-DMA?
11/29/2024

In this episode of the Naavik Gaming podcast, host Niko Vuori interviews Álvaro Pinto, co-founder and COO of Aptoide, an independent app store with over 430 million users and 10 billion downloads. 


They discuss the evolution of app distribution, the concept of decentralization, and how Aptoide has grown and adapted over the years. Álvaro shares insights into the company's revenue model, user demographics, and the impact of blockchain technology through their AppCoins initiative. 


The conversation highlights the challenges and opportunities in the app distribution landscape, especially in light of regulatory changes in E...


Gaming IP in 2024: How to Create Lasting Impact on UEFN
11/26/2024

One of UEFN's biggest strengths is that it is a melting pot of intellectual property. Jeremy Pedron, Lead Game Designer at JOGO Studios, calls it “a vast childhood playroom”, a place where you can combine playing with Batman while also playing with Legos. As creative costs go down to zero, the modern gaming market is undergoing a transformation in how IP is created. In summary, IP has never been more adaptable.

Host, Alexandra Takei, Director at Ruckus Games, sits down with Kevin Mariano, CEO of Future Trash, and Jeremy to discuss how building IP for gaming today diff...


Cheating Payments: The Hidden World of Game Fraud
11/19/2024

Host Devin Becker is joined by Zach Nass, Head of Gaming at nSure.ai, to discuss the complex and evolving landscape of payment fraud prevention in gaming. Zach shares insights into why payment fraud in gaming has become such a critical issue today, the unique challenges posed by game-specific economies and marketplaces, and the importance of nuanced, adaptable solutions to secure transactions.


We unpack how AI and machine learning are used to identify patterns and predict fraudulent payment activity, and also touch on how payment fraud prevention strategies are evolving to better handle the...


The State of Web3 Gaming with Game7
11/17/2024

Host Niko Vuori and guest George Isichos, core contributor at Game7, discuss the current state of web3 gaming, focusing on the latest Game7 x Naavik research report (which you can download here). They explore the evolution of the ecosystem, the impact of platforms like Telegram and Epic Games Store, and emerging economic models such as Play-to-Airdrop. The conversation also addresses the challenges posed by bots in gaming and the shifting geographic distribution of players. 


The discussion then digs into the integration of AI in gaming and its unique impact in web3, the evolving funding l...


LinkedIn's Gaming Strategy: Using Games to Foster Connection and Conversation
11/13/2024

If you’re reading this, you’re probably one of LinkedIn’s 1B+ global users. You might have also noticed some of your professional connections playing one of LinkedIn’s new games — Queens, Pinpoint, Crossclimb, or Tango — and may even be wondering "why are there games on LinkedIn?"

Host Alexandra Takei, Director at Ruckus Games, sits down with Lakshman Somasundaram, Director of Product Management at LinkedIn, to discuss the strategic intent behind games on LinkedIn and their unique approach to building games inside a professional networking and social media platform. We discuss the history of other social media’s fora...


Direct-to-Consumer: A Game Changer for Developers
11/11/2024

A new frontier is emerging with the advent of "web shops," also known as direct-to-consumer distribution methods. Alexandra Takei, Director at Ruckus Games, sits down with Chris Faught, the CEO and founder of Neon, a direct-to-consumer payments service currently working with Space Ape, Metacore, and Theorycraft to build customizable web shops and geography-specific payment systems, challenging the traditional distribution models of Apple and Google. 

We explore the evolving landscape of mobile regulations, contextualize the current payment stack in gaming, and break down what it means to be “the merchant of record.” The discussion highlights what major publishers and g...


A New Frontier: Where Transmedia Meets UGC
11/08/2024

Host Aaron Bush welcomes Shahar Sorek, CMO of Overwolf, and Nick Tuosto, co-founder of Griffin Gaming Partners and GoodGame Advisors, to discuss the growing – and increasingly interconnected – impact of transmedia and modding on the gaming industry. 

As beloved entertainment IPs partner with more types of game creators, we examine how these transmedia efforts are reshaping consumer behaviors and evolving the market, especially with the younger UGC-native generation and as UGC creation gets more professionalized. Our guests share insights into how cross-platform support and new technologies, especially AI, are democratizing creation and unlocking new possibilities. They also share best...