Mortgage Broker Broadcast

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Ready to leverage AI in your mortgage business but not sure which tools actually work? This episode cuts through the hype to deliver exactly what self-employed mortgage brokers need.

Tired of hearing about AI without practical advice on what to actually use? I've got you covered. After exploring how to write prompts and integrate AI into your workflows in previous episodes, today we're getting specific about the software that's worth your time. These aren't overhyped tech solutions – they're practical tools designed for busy mortgage professionals who want to save time and st...

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Looking to reclaim hours in your workweek and eliminate the frustration of repetitive tasks? This episode tackles the game-changing potential of integrating AI into your daily mortgage broker workflow.

Most brokers have dabbled with AI tools, but the real transformation happens when artificial intelligence becomes embedded in your regular processes. I walk through a practical Monday-to-Friday framework showing exactly how AI can support different aspects of your business throughout the week: content creation on Mondays, document follow-ups on Tuesdays, meeting summaries on Wednesdays, client education content on Thursdays, and review/planning...

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Struggling to make AI tools work for your mortgage business? You're not alone. Many brokers try ChatGPT but end up disappointed because they're missing the fundamental skill that transforms AI from mediocre to magnificent: writing effective prompts.

This episode breaks down the simple four-part formula that will immediately improve your AI results. Think of ChatGPT like a new, eager employee who doesn't yet understand your business or communication style—without clear guidance, you'll get generic content that wastes your time and doesn't reflect your voice.

We explore the critical in...

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The explosive growth of AI tools has created both opportunity and confusion for mortgage professionals. Are you leveraging this technology effectively, or falling into common traps that could harm your business?

In this practical episode, we cut through the AI hype to explore the five most damaging mistakes mortgage brokers make when implementing tools like ChatGPT. From writing vague prompts that produce generic content to the dangerous practice of using AI for regulated advice, these pitfalls can quickly transform AI from helpful assistant to business liability.

The secret to...

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Ready to save hours every week without becoming a tech expert? This practical episode delivers exactly what busy mortgage brokers need - 10 ready-to-use ChatGPT prompts that tackle the repetitive tasks eating away at your productive time.

We dive straight into actionable content with clear, jargon-free explanations of what makes an effective prompt before revealing ten powerful examples you can copy and use immediately. From crafting professional client follow-up emails to generating social media content that positions you as an expert, each prompt addresses a specific pain point in the mortgage broker...

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The mortgage industry is changing rapidly, and AI stands at the forefront of this evolution. While 75% of financial firms have already embraced artificial intelligence, mortgage brokers are noticeably trailing behind – not because they're resistant to change, but because they're simply too busy keeping up with clients, lenders, and compliance demands.

This episode cuts through the tech jargon to deliver practical insights on how busy mortgage brokers can leverage AI tools like ChatGPT without technical expertise. We're not talking about robots replacing advisors – we're exploring how you can reclaim precious hours by auto...

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Have you ever felt that persistent inner voice urging you to break free and build your own mortgage brokerage? Craig welcomes back Jonathan Needham just four weeks after his previous appearance to address the remarkable feedback their conversation generated among brokers contemplating self-employment.

The pair dive deep into why so many qualified mortgage professionals struggle to make the leap from employment to independence. They explore how current employers often undermine confidence by planting seeds of doubt and how family and friends who don't understand the industry might unintentionally discourage your entrepreneurial...

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The decision to bring someone new into your mortgage broking business isn't one to take lightly. When the pressure mounts—whether from unexpected staff departures or overwhelming workloads—the temptation to make quick hiring decisions becomes almost irresistible. But as this episode reveals, panic recruiting almost always leads to costly mistakes that can damage your reputation, drain your energy, and derail your growth plans.

At the heart of successful recruitment lies a crucial mindset shift. You'll never find another version of yourself—and that's actually a good thing. Too many broker-owners uncons...

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Finding the perfect home for your mortgage broker career isn't just about chasing the highest commission split—it's about creating an environment where you can truly thrive. In this candid conversation, I dive deep into what mortgage professionals should consider when choosing a firm or network, revealing why this decision impacts everything from your daily satisfaction to your long-term success.

Most brokers focus solely on the financial aspects when evaluating potential firms, but as I explain, the cultural alignment and value match are equally crucial. Working in an environment that contradicts yo...

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What happens after the case completes? For most mortgage brokers and protection advisors, client engagement often drops dramatically post-sale. Yet that's precisely when the real opportunity begins.

Joanne Cole returns to the podcast to discuss how BrokerIQ (soon rebranding to Your Advisor Here) has evolved over 18 months into a comprehensive client engagement platform that's transforming how advisors maintain relationships with clients long after the initial sale.

The catalyst for creating this technology came from Joanne's own experience as an advisor, when she realised she was handing clients lever arch...

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The mortgage industry is undergoing a technological revolution, yet many brokers remain hesitant to embrace these changes. Robert Rusu, founder of My Social Goals, returns to the podcast to share his insights on how AI and automation are transforming mortgage businesses—not by replacing advisors, but by eliminating the administrative burdens that lead to burnout.

As someone who entered the mortgage space without prior industry experience, Robert brings a fresh perspective to longstanding inefficiencies. He noticed that mortgage brokers spend countless hours on repetitive tasks: chasing documents, following up with leads, an...

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When Jonathan Needham first entered financial services as a teenage cashier at Nationwide Building Society, he could never have predicted the three-decade journey ahead. After struggling to balance his till and constantly putting notes in the wrong slots, Jonathan found his true calling in advisory roles—a path that would lead him through leadership positions at major organizations before eventually establishing his own firm.

In this deeply insightful conversation, Jonathan returns to The Mortgage Broker Broadcast after nearly four years to discuss how the mortgage industry has evolved—and where it's fall...

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Every new mortgage broker faces a crucial strategic choice that can determine their long-term success: go broad immediately or build deep local foundations first. Through practical insights and honest advice, this episode dismantles the myth that rapid national scaling is the path to broker success.

The local-first approach offers undeniable advantages that ambitious brokers often overlook. There's something powerfully effective about becoming the recognized mortgage authority in your community before attempting to conquer broader territories. Local markets naturally foster faster trust-building, face less competition, and generate word-of-mouth momentum that's nearly impossible...

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Quarter one of 2025 has vanished, and with it, 25% of your year. For mortgage brokers, this moment demands serious reflection: Are you where you expected to be?

The exciting goals and fresh energy of January often fade without systematic review. Without a manager breathing down your neck, the responsibility for accountability falls squarely on your shoulders. This critical juncture offers the perfect opportunity to assess both business performance and personal growth trajectories before proceeding into Q2.

A thorough business evaluation examines financial metrics (revenue targets, completed mortgages, average case sizes...

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Dan Knott's return to The Mortgage Broker podcast reveals the extraordinary resilience required to maintain a thriving mortgage practice while facing life-altering personal challenges. As a specialist in helping first-time buyers navigate homeownership, Dan's business was flourishing until 2024 delivered multiple simultaneous crises - renovating his late grandmother's home, welcoming a sleep-resistant newborn, and receiving a devastating blood cancer diagnosis.

What unfolds is a masterclass in controlling what's controllable. Rather than allowing circumstances to derail his business completely, Dan leveraged years of evergreen content to maintain visibility when creating new material became...

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What does it mean to truly be on your client's side during the home buying process? In this practical, strategy-packed episode, we delve deeper into creating and implementing a comprehensive home buying service that transforms your mortgage brokerage from one-dimensional to indispensable.

Following last week's exploration of the benefits, today we unpack exactly how to put this differentiating service into practice. The journey begins with creating a distinct brand for your home buying service – something clients can instantly recognize and understand. From there, we walk through the entire client journey, identifying pr...

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Ready to transform your mortgage broker business? This episode could be the game-changer you've been searching for, especially if you're just starting out as a self-employed broker.

Most mortgage professionals limit themselves to arranging the financial side of home purchases. But what if you could become an indispensable guide through your client's entire home buying journey? The approach we explore offers a powerful way to differentiate yourself in a crowded marketplace while creating genuine, lasting value for your clients.

We dive deep into the numerous benefits of positioning yourself...

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Dive into the essentials of client interactions in this episode, focusing on the all-important first appointment. We emphasize that this meeting goes beyond a mere fact-find; it's an opportunity to establish trust and rapport with potential clients. Discover how to make the conversation entirely client-focused by asking open-ended questions that allow them to express their needs and concerns.

In this conversation, we delve into crucial strategies like active listening and reflective summarization, which ensure clients feel valued and understood from the beginning. By emphasizing the importance of a client-oriented approach, we...

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Fear of rejection can be one of the most crippling barriers for mortgage brokers trying to navigate their careers. In this episode, we explore the underlying dynamics of rejection and how they impact personal and professional growth. Every “no” can feel like a personal assault, leading to missed opportunities and stagnant careers. However, by reframing rejection as a learning tool rather than a failure, brokers can foster resilience and cultivate more effective strategies.

Through discussions on psychological triggers, we delve into the reasons rejection stings so intensely. Our brains are wired to a...

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Unlock the secret to transforming your mortgage brokerage business with the untapped power of client reviews. Ever wondered how to significantly boost your trustworthiness and online presence? This episode promises to equip you with the knowledge to leverage client feedback as a foundational element of success in a trust-based industry. Dive into the world of social proof and uncover how reviews not only serve as a beacon of credibility but also enhance your visibility and conversion rates. Understand the pitfalls of ignoring reviews and learn how to strategically balance your presence on platforms...

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Unlock the secrets to achieving your financial goals as a mortgage broker with insights from Craig Skelton. What if you could streamline your processes and boost your completion rate to outperform industry standards? This episode promises to equip you with the knowledge to set and meet ambitious income targets by working backwards from your desired earnings. Craig breaks down the critical metrics that need your attention, including the pivotal submitted to completed mortgage rate, which should aim for a minimum of 85% to stand tall in the market. Learn to calculate your average case...

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Equity release specialist Mark Thompson returns with invaluable insights into the evolving landscape of later-life financial planning. Learn how Mark's transition from estate agency management to specializing in equity release has empowered him to address the unique challenges faced by individuals in their later years, emphasizing the importance of personal connection and trust. Mark's dedication to providing genuine, no-pressure advice, even when it comes without financial gain, shines through as he shares poignant anecdotes from his journey.

Our conversation takes a deep dive into the nuances of advising on equity release...

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What does growth truly mean for you as a mortgage broker or business owner? This episode promises to challenge your perceptions and help you define success on your terms. Join Craig Skelton as he unpacks the multifaceted nature of growth, emphasizing that it isn't about conforming to societal or industry norms but about aligning with your personal values and goals. Whether it's achieving a better work-life balance, enhancing business efficiency, or mastering new skills, Craig suggests that real growth is about clarity and pursuing what truly matters to you.

Craig goes...

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Are you ready to transform your mortgage broker journey and step into a path that's uniquely yours? Join me, Craig Skelton, as we unravel the secrets to navigating your career with clarity and purpose. This podcast episode is your guide to breaking free from the noise of constant notifications and conflicting advice, helping you cultivate self-belief and trust in your own process. We'll discuss the hazards of comparison and the liberating power of celebrating your personal achievements. Discover how to leverage your unique strengths to build a sustainable business that aligns with your...

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What happens when a self-employed mortgage broker decides to take the reins and establish their own firm? Discover the answer as Leigh Rowland returns to our podcast, sharing his transformative journey to becoming directly authorised and launching Fear Financial. Leigh opens up about the challenges and victories along the way, from building a reputable local brand over the last five years to his transition from an office setting to a more engaging, public-facing shop environment. And that's not all—Leigh manages to balance his professional pursuits with his personal roles as a dedicated fo...

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Could a simple habit transform your business and personal growth? Uncover the secret to long-lasting success as I, Craig Skelton, argue why habits consistently outshine New Year's resolutions, especially for self-employed mortgage brokers and business owners. Tackling the often vague nature of resolutions, we explore how small, sustainable habits can lead to monumental changes by fostering identity shifts over time. Learn actionable strategies for anchoring a new habit to your existing routines and discover how tracking progress and celebrating small wins can pave the way for a transformative 2025. This episode is packed with...

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Discover the hidden potential of alternative lending solutions with Dave Coleman from Positive Lending as he unveils the evolving mortgage landscape and what it means for brokers in 2025 and beyond. With traditional mortgage avenues becoming more complex, the rise of second-charge mortgages and bridging loans offers exciting new opportunities for brokers to better serve their clients. Learn how overcoming outdated perceptions of these once-stigmatized solutions can transform client retention and revenue growth, ensuring clients have no reason to look elsewhere for their financial needs.

As we anticipate the financial shifts of 2025...

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Ever wonder how a simple habit like reflection can revolutionise your mortgage brokerage business? Discover the hidden potential of consistent review practices and how they can transform both your professional growth and personal development. I'm Craig Skelton, and today we're peeling back the layers on the importance of taking a step back to evaluate your year's wins and hurdles. As the fast-paced world of mortgage brokerage beckons, I'll share practical tips on making reflection a seamless part of your routine to enhance decision-making, maintain focus, and avoid burnout.

As we gear...

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Ever wondered why some mortgage brokers seem to effortlessly retain clients while others struggle? Uncover the secrets to client retention with me, Craig Skelton, as we explore strategies that will transform your business. On this week's Mortgage Broker Broadcast, we promise to guide you through the art of timely lead response, a crucial element in establishing trust and standing out in a competitive market. Learn how nurturing lasting client relationships not only boosts revenue and brand loyalty but also becomes a powerhouse for valuable referrals. Through actionable insights like annual mortgage reviews and...

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Discover the secrets of niche marketing with Louis Adkins from Labs Media, as he returns to share his transformative journey over the past year. Reflecting on humorous graduation day mishaps, Louis dives into the real-world challenges and victories of expanding his marketing services beyond financial services. We explore how sticking to a niche focus helped him reconnect with financial advisors and specialist brokers, ultimately learning invaluable lessons in the art of clear messaging and industry-specific marketing.

Unpack the wisdom behind building trust with potential clients through free resources, as inspired by...

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Why are you considering a career change? Do you feel as if your current role is holding you back? Join Craig Skelton, as we explore the personal motivations that lead people to make professional changes. This chapter will offer an insight into how understanding your "why" can give you the clarity you need to make smarter decisions about your future. By researching these ideas, we can guide you to consider practical steps that could improve your current situation without making big changes right away.

You will learn how ordinary opportunities such...

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Unlock the secrets to thriving in the mortgage industry by mastering your mindset. This week, we’re bringing you a brand-new format for the Mortgage Broker Broadcast, integrating the profound insights of the Morning Mindset podcast into every discussion. Get ready to transform how you think about your business with stories and strategies that go beyond numbers and paperwork. Whether you're just starting out or you're a seasoned pro, our conversations will challenge you to break free from self-imposed limits and embrace the full potential of your role in financial services. 

Joi...

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From the bustling world of corporate mortgage services to the entrepreneurial freedom of his own business, Steve Humphrey's journey is nothing short of inspiring. Discover how Steve transitioned from a trainee broker, studying for his CeMAP qualification amidst the serene landscapes of Thailand, to founding the Mortgage Pod. His tale is one of resilience and adaptation, as personal life changes and global events like the COVID-19 pandemic spurred him to prioritize a flexible lifestyle, ultimately leading to the creation of a business that thrives on independence and a client-focused approach.

Steve's...

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Revolutionising the Mortgage Industry: Adrian Richardson's Journey with Mortgage Wallet

Discover the transformative journey of Adrian Richardson, the visionary mind behind Mortgage Wallet, as we unravel the path from corporate life to successful entrepreneurship. Adrian's 20-year experience as a mortgage broker offers invaluable insights into creating a thriving independent business. By sharing his personal story, Adrian illuminates the courage and strategic foresight necessary to transition from a corporate environment to self-employment, offering a roadmap to anyone considering this bold step. He also highlights how Mortgage Wallet uniquely benefits brokers...

Discover the transformative journey of Adrian Richardson, the visionary mind behind Mortgage Wallet, as we unravel the path from corporate life to successful entrepreneurship. Adrian's 20-year experience as a mortgage broker offers invaluable insights into creating a thriving independent business. By sharing his personal story, Adrian illuminates the courage and strategic foresight necessary to transition from a corporate environment to self-employment, offering a roadmap to anyone considering this bold step. He also highlights how Mortgage Wallet uniquely benefits brokers and clients, particularly in client retention.

Explore the role of technology in revolutionizing the mortgage industry through the...

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Can technology really make the mortgage process seamless and enjoyable? Join us as we explore this intriguing possibility with Ifthikar Mohamed from MortgagX, a groundbreaking app that's transforming the mortgage brokerage industry. Iftikhar shares his unique journey from chartered accountancy to mortgage brokerage and explains how his financial expertise led to the development of an app that's revolutionizing the way brokers and clients manage mortgages. Discover the inspiration behind MortgagX and how it's designed to streamline the mortgage process, cut down on paperwork, and significantly increase efficiency using cutting-edge AI and advanced technology.<...

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Curious how to revolutionize your digital marketing strategies in the mortgage broking industry? Join us as Robert Rusu, founder of MySocialGoals, takes us through his captivating journey from British Transport Police officer to a digital marketing expert dedicated to helping mortgage brokers excel. Robert shares his early passion for website development and how it evolved into a mission to streamline workflows and ease client acquisition stress for mortgage professionals.

Discover the intricacies of creating effective websites tailored for mortgage brokers, as Robert sheds light on the unique challenges faced in regulated...

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Ever wondered what it takes to thrive as a self-employed mortgage broker while championing leasehold reform? Join us for an eye-opening conversation with Lucy, a dedicated mortgage broker from Southend in Essex, as she reveals her inspiring journey into the financial services industry. Lucy shares how she turned a personal leasehold nightmare into a professional passion, educating clients on the often-overlooked pitfalls of leasehold properties and advocating for systemic change. Learn from her experiences, from coping with personal loss to finding her footing in a highly competitive field, and discover her tips for...

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Embark on a transformative journey with Chris Hazell, who went from grappling with post-grad uncertainty to carving a niche in the mortgage advising realm. Our candid chat unveils his strategic maneuvers into the industry, shedding light on the pivotal role past experiences play in shaping a fulfilling career. You'll uncover the potent mix of skills gained from estate agency that can amplify your success as a mortgage broker, and grasp the nuances of guiding clients, particularly those navigating the daunting waters of first-time homeownership.

Tune in as we peel back the...

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Celebrate with us as we recently hit a milestone of three years and 153 episodes on the Mortgage Broker Broadcast, and trust me, this is no ordinary cake-and-candles affair. Leigh Rowland, the genius behind the Mortgage Broker Bulletin, joins us to reflect on our incredible journey, dissect the craft of content creation, and even have a chuckle over how a rainy day can wreak havoc on our work ethic. We're peeling back the curtain to reveal the evolution of our show and the meaningful new paths we're taking to enrich the lives and businesses...