Beauty Behind The Brand

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In this episode of Beauty Behind the Brand, we're sitting down with Mckenna Smalley—owner of Howdy Studio and a creative force in the marketing world—to unpack what it really means to see a return on investment when hiring a marketing specialist.

From making social media actually fun again to strategically attracting your dream clients, Mckenna shares her fresh take on how salons and spas can grow online while staying true to their brand. She dives into how smart, intentional marketing not only gets new clients through the...

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In this episode, host Nicole Manion sits down with her longtime friend and inspiring entrepreneur Robyn Hobbs to talk all things business. Robyn shares the journey of transforming her spa from an employee-based model to a thriving room-rental business, all while moving into a bright new space in her hometown of Espanola, Ontario — just north of Sudbury.

With her calendar booked out months in advance, Robyn has built more than just a successful spa — she’s created a vibrant boss babe community. In under a year, she’s scaled h...

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In this refreshingly real episode of Beauty Behind the Brand, Nicole cuts through the chaos of overthinking and constantly chasing the "next big thing" in the spa industry. Owning a spa doesn’t have to be complicated—and Nicole’s here to prove that keeping it stupid simple might be your smartest business move yet.

She dives into how clarity and confidence—both in your brand and your team—can be the true game-changers. From questioning whether your marketing actually speaks to your dream clients, to realizing you might not...

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In this episode of Beauty Behind the Brand, your host Nicole gets real about growing your spa business—not by moving to a bigger location, but by reimagining the space you already have. She shares her personal journey of transforming two underused storage rooms into fully functional treatment areas, downsizing her waiting and retail space to create three new revenue-generating service areas, and how these small but strategic changes led to big growth.

Nicole also dives into how she used ChatGPT to help visualize and design her new la...

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In this episode of Beauty Behind the Brand, host Nicole Manion dives deep into the exciting world of career evolution within the beauty industry. Whether you're a beauty professional looking to pivot, grow, or transition into a new phase of your career, Nicole explores the endless opportunities available. From starting a beauty supply store and mentoring others to exploring franchise options or diversifying your services, Nicole shares valuable insights on how to take your current job or business to the next level.

She discusses how lifestyle changes, such...

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In this episode of Beauty Behind The Brand, host Nicole Manion shares how she’s revolutionized her spa and beauty line business by integrating ChatGPT into her daily operations. From automating customer service and booking appointments to offering personalized product recommendations, Nicole dives deep into the practical ways she uses this AI tool to enhance customer experience, save time, and scale her business. Whether you're a small spa owner or part of a growing beauty brand, Nicole’s insights will help you understand the power of AI in streamlining processes, buil...

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Join Nicole Manion, host of Beauty Behind The Brand, as she takes a deep dive into the financial landscape of the first quarter of 2025. In this episode, Nicole unpacks the importance of reviewing your business finances early in the year and how to build a solid financial foundation for long-term success. With her expert insights, she’ll help you navigate the numbers that matter most to your beauty business, offering tips on budgeting, managing expenses, and maximizing profitability.

Whether you're running a spa or selling beauty products, Nicole sh...

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In this episode of Beauty Behind the Brand, host Nicole Manion shares her expert tips on how to grow your salon or spa to an extra $100K in profit this year! Nicole dives into the importance of mindset and money beliefs, offering actionable strategies to shift your financial outlook and set your business up for success. She breaks down how to create more efficient schedules that maximize every minute of your day, making room for high-profit margin services. Plus, learn how to optimize consumable costs, add easy revenue-generating add-ons, and...

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In this episode of Beauty Behind the Brand, Nicole, the founder of Miskoka Beauty, to discuss the big changes she recently made to her product line. From shifting her brand’s focus to introducing new products, Nicole shares the challenges, fears, and triumphs she faced along the way. She opens up about how embracing change and staying adaptable ultimately led to even greater success for her business. If you’ve ever faced uncertainty or hesitation about pivoting in your beauty business, this episode is a must-listen. Tune in for an insp...

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In this episode of Beauty Business Mastery, host Nicole Manion shares actionable insights on how to create multiple streams of income in your beauty business. Whether you're a salon owner, makeup artist, esthetician, or beauty entrepreneur, Nicole dives deep into strategies that will help you build wealth and scale your business beyond just offering services.

From launching your own product line and offering online training courses to building passive income streams through affiliate market

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In this episode of Beauty Behind The Brand, host Nicole Manion dives into the art of building a value-based team that supports your business vision and growth. Nicole shares her insights on how to attract and hire dream team members who not only bring the right skills but also align with your company’s core values. She discusses the importance of understanding your first key hire, creating a safe and comfortable interview process, and the power of personal connections in finding the right fit.

Nicole also tackles the co...

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Are you ready to break free from your comfort zone and tap into your next level of genius? In this episode of Beauty Behind the Brand, host Nicole Manion dives into the power of pushing boundaries—both in life and business.

From mastering new beauty skills and evolving your personal brand to optimizing your mindset and wellness, we’re uncovering the habits, strategies, and bold moves that will elevate you as a beauty entrepreneur in 2025.

If you're craving growth, fresh inspiration, and the confidence to t...

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This week's episode of Beauty Behind the Brand is all about empowering busy beauty business owners to create a sustainable, efficient operation that doesn’t rely solely on them. In “How to Duplicate Yourself,” we dive into the strategies for building a strong, confident team that can take on more responsibility, freeing up your time and reducing burnout.

The episode covers everything from simplifying your business operations and organizing training programs to scheduling regular meetings that keep everyone on the same page. We’ll discuss how to instill a sense...

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Pricing and positioning are key to standing out in the beauty industry. If you're a spa or salon owner, or run a beauty line, this episode is a must-listen! It offers fresh insights on how to rethink your approach, differentiate your brand, and price your services or products strategically for long-term success. Tune in and transform how you see your business!

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As we step into 2025, The Beauty Behind the Brand podcast is back and ready to help you start the year strong! In this opening episode of Season 4, host Nicole Manion reflects on how to build momentum and set meaningful goals for the year ahead. Whether you’re a beauty entrepreneur or just someone looking to bring clarity to your personal and professional journey, Nicole’s insights will help you start 2025 with intention.

Nicole dives into the power of choosing a Word of the Year, why setting clear resolutions matt...

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As Season 3 of The Beauty Behind the Brand Podcast comes to a close, Nicole Manion reflects on an incredible lineup of inspiring founders, beauty industry leaders, and entrepreneurial trailblazers who have shared their journeys, lessons, and insights. In this special episode, Nicole looks back at the most memorable moments, biggest takeaways, and listener-favorite conversations from the season.

Get ready for a heartfelt recap and a sneak peek at what’s to come in Season 4! Thank you for being part of this journey—this episode is for you, our loya...

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Join Nicole Manion as she chats with Stephanie Gee, the powerhouse behind the operations and new media strategies of Gee Beauty. In this episode, Stephanie shares her journey in the beauty industry, insights into building a modern luxury brand, and how Gee Beauty stays ahead of trends in a constantly evolving market. Whether you're a beauty entrepreneur or just love staying inspired, this conversation is full of actionable advice and behind-the-scenes stories.

Tune in to discover the magic behind Gee Beauty!

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https...

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In this episode, Nicole Manion shares her top strategies for preparing your spa for the busy holiday season. From optimizing your service menu and stocking up on retail products to creating a welcoming holiday atmosphere and planning seasonal promotions, Nicole covers everything you need to ensure a smooth and profitable end-of-year rush. Whether you’re a spa owner or a beauty professional, you won’t want to miss these actionable tips for making the most of the holiday season!

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In this episode, Nicole Manion interviews Lyndsay Craig, the powerhouse behind Lyndsay Craig Beauty—a full-service beauty consulting agency specializing in 360-degree brand strategies. With over 15 years of experience in the beauty and fashion industries, Lyndsay has left her mark working with prestigious companies, including leading the Canadian launch of Christian Louboutin Beauté.

She has also shared her expertise as an instructor for one of Canada’s top colleges and as a familiar face on CityLine, The Shopping Channel, and national morning shows. Throughout her career, Lyndsay has been...

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In this episode, Nicole Manion shares her insights on creating a smooth, effective onboarding experience for new hires. With years of experience leading her own teams, Nicole dives into essential strategies to set up new employees for success from day one. From establishing clear expectations and fostering a welcoming environment to providing meaningful training and continuous support, she covers all the key steps to ensure that each team member feels empowered and engaged. Whether you're a founder, manager, or just starting to build your team, tune in to learn Nicole’s...

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In this episode, Nicole Manion sits down with David Gaylord, co-founder of Bushbalm, the natural skincare brand that’s transforming how we approach body care. David shares Bushbalm's journey from a simple idea to a recognized brand known for its focus on skin concerns like irritation, ingrown hairs, and uneven skin tone. They discuss the challenges of launching a skincare line, insights on navigating product development, and the importance of brand identity in a competitive market. Tune in for a deep dive into entrepreneurship, the art of building a brand, an...

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In this episode, host Nicole Manion shares her personal journey of embracing discomfort and pushing boundaries to grow as an entrepreneur. From navigating uncertainty to taking bold risks, Nicole offers candid advice and insights on how she continuously challenges herself to level up. Whether you’re starting your entrepreneurial path or looking to reignite your spark, this episode will inspire you to lean into discomfort and use it as a tool for personal and professional growth.

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Join me as I chat with Kimber Jaynes, the visionary founder of Borboleta Beauty—a brand that transformed the lash industry with innovation, passion, and creativity. 🌟 In this episode, Kimber shares her journey from humble beginnings to building a global beauty empire, the lessons she learned along the way, and how she continues to push the boundaries in the world of beauty.

Whether you're an entrepreneur, beauty lover, or just looking for some inspiration, this conversation is packed with valuable insights and motivation. Tune in an...

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As 2025 approaches, why wait until January to get started? In this episode, Nicole Manion shares her top strategies for jumpstarting the new year as an entrepreneur—before it even begins. Whether you’re looking to level up your business, set intentional goals, or build new habits, Nicole’s actionable tips will help you hit the ground running in 2025. Tune in to discover how planning, mindset, and taking early action can set you up for success in the months ahead!

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In this episode, host Nicole Manion sits down with Rebecca, the owner and founder of The Detour Co., to explore the inspiring journey behind her innovative brand. They dive into the challenges and triumphs of building a business from the ground up, the unique vision that drives The Detour Co., and how Rebecca’s passion for creating high-quality products has shaped her entrepreneurial path. Whether you're an aspiring entrepreneur or just curious about the world of beauty and wellness, this episode offers valuable insights in...

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In this episode, Nicole Manion shares her top tips on how to simplify life as an entrepreneur. From streamlining daily routines to prioritizing what really matters, Nicole dives into the strategies that help her stay focused and balanced while managing multiple businesses. Tune in to learn how you can reduce overwhelm, boost productivity, and create more space for what you love in both business and life!

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In this episode, host Nicole Manion sits down with Shannon Seeberan, the visionary founder of Cloud Med Spas, to explore her journey in the world of medical aesthetics. Shannon shares her story of building a brand focused on innovation, luxury, and customer care in the med spa industry. Tune in to hear how she navigated challenges, found her niche, and continues to lead the charge in a competitive market. Whether you’re a budding entrepreneur or interested in the beauty and wellness space, this conversation is packed with insights, inspiration, an...

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In this episode, Nicole Manion takes us behind the scenes of her remarkable journey in the beauty industry. Starting at just 20 years old, Nicole opened her own spa, building her expertise and passion for aesthetics. Now, she’s the proud founder of two thriving brands, Muskoka Aesthetics and Miskoka Beauty. Nicole shares the highs and lows of entrepreneurship, what it takes to create a product line from the ground up, and the lessons she's learned along the way. Tune in for an inspiring story of perseverance, innovation, and the beauty of...

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In this episode, we sit down with Charla Jones, the visionary founder of EU2BE, a brand dedicated to natural and sustainable skincare. Charla shares her entrepreneurial journey, the inspiration behind EU2BE, and her passion for creating products that prioritize both personal health and environmental sustainability. Tune in to hear how she built a brand rooted in simplicity, transparency, and nature’s finest ingredients, and gain insights into the challenges and triumphs of launching a business in the beauty industry.

Visit Charla's Website: https://eu2be.com/

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In this episode, Nicole Manion dives deep into the strategies she uses to manage inventory efficiently. Whether you're running a small business or scaling up, Nicole's insights will help you streamline your processes, reduce waste, and keep your operations running smoothly. Tune in as she shares practical tips, tools, and real-life examples that have helped her maintain a balanced inventory, ensuring her businesses stay on track without overstocking or running out of essential products. This episode is a must-listen for any entrepreneur looking to optimize their inventory management.

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In this episode, I sit down with Erin MacNeil, a seasoned spa business coach with a passion for empowering entrepreneurs. Erin dives deep into the importance of cultivating a strong money mindset and shares actionable strategies to transform your financial outlook. Whether you're looking to boost your spa business or simply improve your relationship with money, Erin's insights are sure to inspire and equip you with the tools to thrive. Tune in to discover how to shift your mindset and unlock new levels of financial success!

Visit Erin's...

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In this insightful episode, host Nicole Manion, the entrepreneur behind Muskoka Aesthetics and Miskoka Beauty, shares her tried-and-true strategies for increasing spa revenue. Nicole draws from her extensive experience in the beauty industry to provide actionable tips that can help spa owners and beauty professionals grow their businesses. Whether you're looking to attract new clients, optimize your services, or explore innovative marketing techniques, Nicole's expert advice will guide you toward achieving greater profitability and long-term success. Tune in to learn how to take your spa business to the next level!<...

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In this exciting episode, Nicole Manion sits down with the visionary founders of Epic Dental to uncover the inspiring journey behind their groundbreaking company. Founded in 2003, Epic Dental emerged from a bold belief that conventional oral care was failing us. Despite widespread use of fluoride in toothpaste and tap water, cavities remained a persistent issue, affecting over 90% of adults. Determined to find a better solution, the founders discovered a natural sweetener in 2002 that not only tastes like sugar but also effectively combats cavity-causing bacteria. This revelation led to the creation...

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In this episode, host Nicole Manion dives into the powerful impact that founders can have on their businesses by starring in and creating content for social media. Discover how personal branding, authentic storytelling, and direct engagement can elevate your business's visibility and connect more deeply with your audience. Join Nicole as she shares insights, success stories, and practical tips for founders looking to harness the full potential of social media to promote and grow their ventures. Don't miss out on this essential guide to becoming the face of your brand!<...