The Business of Good

Ever freeze up when it’s time to write a sales page, record a podcast, or share something on social — and suddenly you can’t think of a single story to tell? 

You’re not alone. 

Stories are the heart of marketing and sales, but without a system, they’re easy to forget.

In this episode, I’m sharing the exact process I use to collect and organize stories so they’re always ready when I need them. You’ll learn how to spot the stories hiding in your everyday life and business, how to keep them s...

I love a good quiz! 

But not the kind you find in the back of a magazine — the kind that gives you real clarity about your next move as a nonprofit leader.

When I was running my first nonprofit, I spent years hustling for growth in all the wrong places. I was chasing grants, pulling off big events, and working myself to the bone — but no matter how hard I tried, it always felt like we were running in circles. 

Everything changed the moment I discovered our “sweet spot.” For us, it was div...

Imagine this... 

You’ve got a program you’re excited to launch. You’ve been showing up for your audience, sending emails, posting on social, maybe even running a few webinars.

You know your people are out there—but when it comes to planning your content runway, you’re stuck wondering: What do I say each week?

This is such a common problem—and the good news is, there’s a simple solution!

It’s called the five stages of awareness, and once you understand them, you’ll never stare at a blank content cal...

If you’ve ever wondered if you can grow a meaningful platform without chasing algorithms, follower counts, or cookie-cutter strategies… this episode is for you.

Sarah Robertson-Barnes has done exactly that. 

As the founder of Sustainable in the Suburbs, Sarah has become a leading voice in sustainable living for suburban families — not because she followed every “growth hack” in the book, but because she stayed true to her values and showed up authentically.

In this episode, Sarah and I talk about...

Ever poured your heart into growing your list, only to hear crickets when launch day came? I’ve been there too—more than once.

In this episode, I’m pulling back the curtain on the 60-day runway I use to make sure my launches don’t just feel good, but actually work. 

At the heart of it? 

A lead magnet that’s more than a freebie—it’s the first step toward the transformation you’re selling.

You’ll learn how to...

✨ Build a resource that connects directly to your paid offer (so yo...

Most nonprofits don’t fail because of weak missions or lack of passion. They stall out because they’re using strategies that simply don’t work anymore.

When I was leading my first nonprofit, I did everything the traditional playbook told me to do — events, grants, constant hustling. 

And yet, no matter how hard I pushed, growth felt impossible. It wasn’t until I questioned those old strategies and shifted into modern ones that things finally began to change.

That’s why I recorded this episode for you.

In it, I’ll break down t...

You’ve probably been told that Instagram is where you have to be, or that TikTok is the only way to grow fast. 

But what if the real secret to visibility, authority, and opportunities is sitting right under your nose… on LinkedIn?

I used to think LinkedIn was just for résumés and recruiters—but today, it’s one of the most powerful places to grow your business and get noticed as a thought leader. 

And the best part? Only 1% of users are creating content there, which means the lane is wide open for you...

If you’ve ever wondered whether a mastermind could really move the needle in your business—this episode is for you.

I’m pulling back the curtain on what masterminds are, why they matter, and how they’ve shaped both my own journey as a participant and as the leader of Legacy, my mastermind for purpose-driven entrepreneurs.

You’ll hear the founder story behind Legacy, the unique way it blends mentorship with peer support, and how being in the right room can change everything about the way you lead and grow.

Because the truth is—w...

If you’ve been feeling the end of summer slump or wondering how to make the last few months of the year really count, this episode is your quick reset button.

August is the perfect time to step back, breathe, and make sure you’re focused on the things that will actually move the needle. In this episode, I’m sharing my go-to 20-minute business check-in — the exact review I use to see what’s working, what’s not, and where my energy needs to go next.

We’ll walk through the four core areas you need to lo...

What comes to mind when you hear the word philanthropy?

If your brain goes straight to billionaires, black-tie galas, or foundations with marble walls... you’re not alone.

But that version of philanthropy? It’s outdated—and it’s holding too many of us back from stepping into the impact we’re meant to make.

In this episode, I’m breaking down what modern-day philanthropy really looks like—and how to start living it, even if you’re early in your business, operating on a tight budget, or still figuring out your mission.

Because giv...

After sharing the story behind my evolution on my last episode, the questions started rolling in—DMs, emails, voice notes.

 “Are you still working with entrepreneurs?”
 “Is this just for nonprofits now?”
 “What’s actually changing?”

In this episode, I’m answering all of it.

I’m walking you through the next chapter of my business—what’s changing, what’s staying the same, and how I’m expanding to serve both purpose-driven entrepreneurs and nonprofit leaders in a way that feels more aligned, more strategic, and more supportive than ever before.

You’ll also get a...

Something’s been shifting behind the scenes… and today, I’m finally putting words to it.

In this episode, I’m sharing the real story behind the pivot I’m making in my business—the moment that sparked it, the deeper reason behind it, and how it’s going to help you build a more sustainable, purpose-driven business that gives back.

If you’ve ever felt like something was missing in the work you do—or you’ve been craving more impact, more alignment, and more meaning—this is the episode I made for you.

Because this isn’...

What happens when you’ve spent your whole career doing meaningful work… but you’re still underpaid, undervalued, and quietly burning out?

This week, I’m joined by Kim Kiel—a brand voice expert, copy coach, and former nonprofit pro who walked away from a 20-year mission-driven career to start something of her own.

At 42, with two young kids and no plan B, Kim left the “safe” path. What followed was a powerful unlearning of everything she’d been taught about money, worth, and what it means to be of service.

In just two years, she w...

If you’ve ever felt called to create real change in the world—but ended up overwhelmed, burned out, or unsure of where to start—this episode is for you.

I’m pulling back the curtain on what it actually takes to lead with purpose.
Because after founding three nonprofits and raising millions for causes I believe in, I can tell you this with certainty: passion isn’t enough.

In this episode, I’m sharing the five biggest lessons I learned from nonprofit life that shaped how I lead, how I build, and how I make an im...

Hate writing sales copy? You’re not alone.

For a lot of purpose-driven entrepreneurs, writing a sales page feels like stepping into someone else’s shoes—and not in a good way. The language feels forced. The tone doesn’t sound like you. And somewhere in the back of your mind, you’re wondering… Do I really have to use these tactics to make a sale?

In this episode, we’re flipping the script on everything you think you have to do when it comes to selling.

I’m joined by expert conversion copywriter and h...

Feeling exhausted by the pressure to show up perfectly on Instagram? This episode will feel like a deep exhale.

This summer, I’m sharing shorter solo episodes with actionable ideas you can implement quickly—because the season is busy enough without adding more to your plate.

Today, I’m taking you behind the scenes of my own social media shift... why I’ve stopped treating my feed like a storefront, how I’m returning to storytelling and transparency, and what’s actually working better now that I’m showing up as all of me—not just the busines...

You care about making a difference through your business—and the courses you create are part of that mission.

But what happens when something that should feel exciting starts to feel heavy, overwhelming, or misaligned?

In this episode, I’m joined by online course strategist Shannon Boyer to talk about the secret to creating a course you’re actually proud to sell.

Because it’s not just about what you teach. It’s about why you’re teaching it—and how you build it in a way that supports your students and sustains you.

We’...

If you’ve ever felt that tight, uneasy feeling when someone tries to push you into buying—this episode will help you understand exactly why.

This summer, I’m sharing shorter solo episodes packed with actionable insights you can implement quickly—because the season is busy enough without more overwhelm.

Today, I’m breaking down the three sales tactics I’ll never teach you—and why they quietly erode trust, create unnecessary pressure, and ultimately damage the relationships you’ve worked so hard to build.

You’ll learn how to spot these strategies in the wild, what...

You’ve built something you’re proud of—but maybe, without even realizing it, you’ve been carrying relationship advice that doesn’t fit the life you’re building anymore.

You care about making a difference through your business. You want your success to feel aligned—not just in your work, but in your marriage, too. And you’re ready to let go of the outdated rules that keep you small.

That’s exactly why I invited Monica Tanner onto the show. She’s a relationship coach, intimacy expert, and the author of Bad Marriage Advice: 15 Myths Tha...

If you’ve ever worried that giving back will drain your bank account or derail your goals, this episode will help you breathe easier.

This summer, I’m sharing shorter solo episodes packed with actionable ideas you can implement quickly—because the season is busy enough without more overwhelm.

Today, I’m breaking down three simple, sustainable ways to fund the causes you care about—without sacrificing your profit. Because when your business is healthy, your impact can grow.

You’ll learn how to choose the right giving model for your business, start small withou...

Have a creative spark you’d love to turn into a business — but no idea where to start (or how to do it without selling out)? This episode is your permission slip.

I’m sitting down with one of my Legacy Mastermind students and a total creative force, Maude MacDonald — aka The Retro Quilter — to talk about what it really looks like to build a business around your art, your voice, and your joy.

Over the past two years, I’ve had the privilege of watching Maude grow her creative brand from the inside out — launching a me...

Tired of the hustle mindset that never takes a vacation?

In this short solo episode, I’m sharing exactly how I’m approaching summer differently this year. If you’ve been feeling stretched thin—or like your business is running you—these 4 shifts are designed to bring you back to what matters.

It’s not about doing less for the sake of it. It’s about doing what actually works for your life and your business.

WHAT YOU’LL LEARN IN THIS EPISODE:

✅ Why I’m switching up my podcast format (and...

You’ve heard that mindset matters in business — but what if it’s not your mindset holding you back… it’s how you feel in your body?

In this episode, I’m joined by Registered Dietitian and body image expert Lindsay Martens for a powerful conversation about the invisible pressure so many women in business are carrying. From visibility and confidence to pricing and burnout, we’re unpacking how body image impacts our ability to grow — and what it looks like to start building a business from self-trust instead of self-doubt.

If you’ve ever thought “I’ll show...

You care deeply about the work you do - but if you’re coming from the nonprofit world, you might be feeling stretched thin, underpaid, and wondering if there’s a better way to make the difference you’re here to make.

In this episode, I’m sharing the story of how I left a 20+ year career in fundraising and nonprofit leadership to build a business that still puts purpose first—but also pays me well, protects my energy, and allows me to serve in a bigger way.

If you’ve ever wondered whether your skills could...

You want to give back through your business - but when it comes to choosing a charity, you feel a little… stuck.

How do you know which organizations are actually making a difference?

What should you look for before you donate?

And what if you accidentally support something that looks good but isn’t aligned with your values?

If you’ve ever asked those questions (quietly or out loud), you’re not alone... and this episode is for you.

I’m joined by the brilliant Emily K. Bocking, a bold and e...

You’ve built something you’re proud of—but deep down, you know something’s still missing.

You care about making a difference through your business. You want to be seen for the work you actually care about. And you’re ready to grow in a way that finally feels aligned.

That’s exactly why I brought back my signature course—with a whole new name, fresh updates, and a bigger mission behind it.

In this episode, I’m pulling back the curtain on why Impact Business Academy is back (and better than ever), the bigge...

You’ve done everything “right.”

The career, the credentials, the calendar that somehow stays full year after year. But underneath the success, you’re quietly wondering…

Is this really it?

In today’s episode, I’m joined by business coach, author, and top podcast host Shannon Russell—who walked away from a successful career in television to start a business that finally fit the life she actually wanted.

Shannon shares the truth about pivoting out of a 9–5, how to start over without starting from scratch, and what it really takes to move from burnout...

You don’t get to your second act in business without learning a few things the hard way.

In this short and honest episode, I’m sharing the 3 things I’d do differently if I was starting my business today.

If you’ve been trying to build a business that feels aligned but keeps getting pulled in a million directions, this one’s for you. Let this be your permission slip to do it differently, without burning it all down first.

We’re also just a few days away from the doors opening to the new...

You care about making a difference through your business—but something keeps holding you back.

“I’m not ready.”
“I’m too small to make a difference.”
“I don’t want to get it wrong.”

Sound familiar?

If you’ve been telling yourself any version of those stories, this episode is for you.

This is Part 4 of my 4-part series on growing a business that gives back—and today we’re busting through the biggest myths that keep purpose-driven entrepreneurs playing small.

You’ll walk away knowing what’s actually true when it...

You care about doing something meaningful through your business—but when it comes to choosing what that is, you feel stuck.

What cause should I support?
 How do I choose something that feels personal—but still makes sense for my brand?
 What if I get it wrong?

If you’ve ever asked those questions, this episode is for you.

This is Part 3 of my 4-part series on growing a business that gives back—and today we’re diving into how to choose the right cause or mission to support in your work...

You've got the skills, the passion, the heart—it’s all there.

Now all you need is a way to turn what you already believe in into something that actually moves your business forward.

Welcome to Part 2 of my 4-part series leading where I’m showing you how to grow your business with one simple, powerful strategy that won’t cost you more money, demand a bigger audience, or make you start from scratch.

It’s called impact integration, and today, I’m breaking down how to use it to create a...

You’ve been showing up. You’ve taken the courses. You’re doing everything “right”…

 So why does your business still feel stuck?

This is the question that so many purpose-driven entrepreneurs are asking—and in this first episode of a special 4-part series, I’m unpacking the answer.

Because the real problem?
Isn’t your offer.
Isn’t your work ethic.
It’s that the traditional business model doesn’t reflect your values—and it never really did.

If you’ve been craving more clarity, more momentum, and more meaning in how you g...

Need a boost? This one’s a pep talk.

Not a how-to. Not a training. Just a real, honest, heart-to-heart to get you out of your head—and back into action.

Because this week, I did something that scared me.

I went live on Facebook for the first time snice last year… and I was nervous.

I questioned everything. I doubted myself in real-time. And for a minute, I almost didn’t show up at all.

But I did. And afterward, I knew I had to record this. Because if I nee...

You care about making a difference—and building a business that actually lasts.

But showing up online, staying consistent with your content, and trying to sound like yourself in the process? That’s where a lot of entrepreneurs get stuck.

If you’ve ever felt overwhelmed by content creation—or like your message is getting lost in a sea of “shoulds”—you’re going to love this conversation.

Today, I’m joined by Rebecca Stanisic, writer, speaker, and content strategist, to talk about how to create sustainable content that sounds like you—and actually h...

Paid ads that actually feel good? Yep. It’s possible—and this episode proves it.

If you’ve ever thought, “I know I need more visibility… but I don’t want to feel like I’m selling out,”  or “I tried ads once. I lost money and felt gross the entire time.”

You’re not alone—and you’re not doing it wrong.

So many purpose-driven entrepreneurs avoid paid ads because they think the only way to make them work is to compromise their values. But that’s a myth—and today, we’re busting it with the help of Me...

Feeling stuck in your business—even though you’re working nonstop? Here’s the hard truth that changed everything for me (and might be exactly what you need to hear too).

“I’ve been at this for a while, and I care so much about what I do—but I feel like I’m running in circles. I’m working so hard, but nothing seems to be moving. How do you know when it’s time to change something—or if maybe you’re just not cut out for this?”

That was the question Melissa sent in—and it stopped m...

You care about making a difference—and building a business that actually lasts.

If you've ever wondered how to create predictable, recurring revenue without losing the heart behind why you started, you’re going to love this conversation.

Today, I’m joined by Stu McLaren, membership expert and co-founder of Membership.io, to pull back the curtain on what it really takes to build a sustainable, purpose-driven business using the power of memberships.

With over 16 years of experience helping entrepreneurs scale their income and impact, Stu shares the behind-the-scenes strategies that turn l...

You didn’t start your business just to make money.  You started it because you care. Because you know you’re meant to build something that matters.

But when it comes to actually weaving impact into your business — without losing your profit, your momentum, or yourself — it can feel overwhelming fast.

Where do you even start?

How do you do it the right way — in a way that's authentic, sustainable, and aligned with who you are?

That’s exactly what we’re diving into today!

In this episode, I’m walking you thr...

You’ve heard it before: just push through. Hustle harder. Do more.

But what if the real reason you're stuck, exhausted, or spinning your wheels in business… has nothing to do with strategy or mindset—and everything to do with your nervous system?

In this episode, I’m joined by the brilliant Masha Kay, a Nervous System and Breathwork Coach who helps high-performing women grow sustainable, profitable businesses without burning out.

We’re diving deep into the science and soul of success—from what chronic stress is really doing to your body, to how to build...

What actually changes when you stop building your business in isolation—and step into a room full of women who are building bold, mission-driven businesses too?

In this episode, I’m sharing the most important lessons I brought home from my first in-person mastermind, hosted by the amazing Amy McLaren. What I thought would be a few days of high-level strategy turned into one of the most clarifying, grounding, and transformational experiences I’ve had in business.

Over three days, I had the chance to get real feedback, witness powerful leadership in action, and reflect deeply...