If you’ve ever helped a client see new possibilities or created an email that sparked a heartfelt reply, you’ve already tapped into the art of persuasive writing.

That same skill is what makes your online content stand out, and no, you don’t need to be a certified copywriter to use it effectively.

AI can be a helpful assistant, but on its own, it often produces generic, predictable content. What makes content powerful is your insight, your personality, and your voice.

In this episode of the Amplify Your Author...

When I started writing my book, I did what many of us do: I tried to think my way into clarity. 

I had sticky notes everywhere, ideas swirling in my head, and way too many Google Docs open. But nothing clicked. 

I felt stuck figuring out the reader statement, premise, core message, and transformation. Feeling scatterbrained, I was a little frustrated.

So, I decided to ask ChatGPT to conduct an interview with me. I provided context and told it to ask me questions without giving me any an...

Google AI tools are here to help you leverage information to learn and strategize faster. 

Imagine if your content could talk back, challenge your thinking, and even coach you toward your next big move. 

My love affair with technology has been a significant part of my growth, and I want to share how you can harness the power of a Google AI tool, not just for automating tasks but for deepening your strategic thinking.

In this solo episode, I introduced NotebookLM, a Google AI tool that goes beyond traditional note-taking an...

I just got back from Social Media Marketing World in San Diego, where I attended 14 sessions with a front-row seat to see what’s shaping content and personal branding in 2025.

One of the primary discussions among top marketers at the conference was the role of Artificial Intelligence (AI) in revolutionizing content creation and marketing strategies.

I brought home a notebook full of notes, and instead of letting all that sit in a folder, I uploaded my notes into ChatGPT to spot the patterns and priorities. 

What emerged was a clear pic...

If you're tired of generic, robotic AI content, keep reading and discover how to turn ChatGPT into your content-creation partner using a simple strategy that makes your content more aligned, human, and efficient.

I bought an Instant Pot during a Black Friday sale a few years ago. Everyone was raving about it, but when I opened the box, I was overwhelmed—so many buttons, pressure valves, and a manual that made me question my intelligence.

I was so intimidated that I moved it across two states before I ever used it. But once I f...

How to Turn Skeptics into Loyal Clients in a Trust Deficit Era

Feeling like your marketing’s not hitting the mark anymore? You’re not alone.

The trust deficit in today’s market is real—audiences are skeptical thanks to automation overload, pushy sales tactics, and too many broken promises.

But don’t worry—there’s a way to pivot.

In this Amplify Your Authority episode, I share five practical strategies to overcome the trust deficit, build real connections, and turn skeptics into fans—all without thos...

Want to book more sales calls without feeling like you're constantly pitching?

Today, we’re tackling a question I always hear—should we be selling all the time, or is there a better way to convert leads into buyers without exhausting your email list?

I get it. You’re nurturing your audience, providing value, and trying not to come across as pushy. But if you’re not selling consistently, you’re likely missing out on opportunities to serve your audience at a deeper level. 

In this episode, I’ll share how you can book...

Discover the top 9 irresistible offers with AI copy prompts that can help you create urgency, scarcity, and ethical persuasion to boost conversions.

An offer is more than just a price tag—it’s the invitation to take action in your promotional content. 

How you position that ask shapes the buyer’s decision and directly impacts your conversions. The way you frame, package, and present an offer can be the difference between a quick yes and a lost opportunity.

In this episode, we’re diving into n...