The Hairstylist Rising Podcast
The most actionable + real beauty industry podcast. The aim of Hairstylist Rising is to bring business, life, marketing and social media education to all hairstylists and make hitting the next level in your career attainable, no matter what that is. There are more options than ever before when building your dream career in the beauty industry. What you need is the mindset and marketing strategy to get you closer to your dreams and goals, faster. On Hairstylist Rising you will hear interviews from hairstylists, salon owners, suite stylists, business coaches, independent educators, brand educators and other beauty professionals and business...
The cycle of success for stylists

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Lisa Huff is a hairstylist and beauty business coach, and the founder of Stylist Soul Tribe. In this conversation, we dig into her cycle of success and show how it plays out in real salon life. You will hear how to ground your mindset, cast a clear vision, design a schedule that protects energy and admin time, refine your clientele with intention, price with data, and create the white space that sparks your next big idea.
ā mindset comes first, decisions land when belief is...
Clean polished hairstyling + the niche strategy behind a profitable bridal stylist with Alice Kapitein

Meet Alice Kapitein, an educator and bridal stylist (and one of my incredible former clients) known for clean, polished hair that photographs beautifully and lasts all day. We cover technique, client experience, and the backend pieces that make a bridal business feel effortless for both you and your brides.
ā Clean and polished styling fundamentals that prevent frizz at every step
ā The product layering Alice uses from prep to pinning
ā Why ninety percent of her brides wear extensions and how that changes hold
ā Trial pr...
How extensionists increase profit without more hours

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What we cover
ā The shift from brand-centric marketing to building your own stylist brand
ā Why no extension method is truly damage free and how to talk about risk honestly
ā How inconsistent hair quality happens at scale and what to do about it
ā Moving from retail pricing to buying hair wholesale for higher margins
ā Turning profit into freedom, education, and strategic ad investment
ā Messaging that builds authority without relying on brand locato...
How hairstylists can start feeling GOOD about money

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Money talk without the shame. In this episode, financial educator and stylist Misty Jane shares how to feel safe and confident with your finances even with an irregular schedule. We unpack why traditional budgeting advice can fall apart for stylists, how to plan around cancellations, and the simple framework that helps you build security before you hit the big goal.
In this episode, youāll learn:
Feeling Drained Behind the Chair? How to Protect Your Energy As A Hairstylist & Avoid Burnout

In this episode of the Hairstylist Rising Podcast, Brooke Brizendine, known as The Grounded Stylist, returns to share insightful tips on how hairstylists can protect their energy, shift their mindsets towards gratitude, and implement practices to avoid burnout. Brooke discusses the impact of constantly absorbing clients' energies and the information overload stylists face daily. She provides specific strategies for setting healthy boundaries, creating safe spaces, and maintaining a balanced and abundant mindset. Listeners will learn actionable steps for self-care, client interaction, and achieving a fulfilling career without falling into the traps of toxic positivity or burnout.
Traditional Hair Education Didnāt Work For Her, So She Created the Education Stylists Actually Need to Learn and Thrive

In this episode, hairstylist and educator Meg Lewis discusses her journey from offering wigs in her salon to becoming an advocate for neurodivergent education within the hair industry. Meg shares her experiences and insights into developing accessible and digestible educational content tailored to neurodivergent stylists. She emphasizes the importance of creating a learning environment that accommodates diverse learning styles and the need to step away from conventional 'look and learn' classes. Meg also touches on her personal growth, including unmasking as a neurodivergent individual to find her community and the benefits of letting go of control. Tune in for...
How to Introduce Wigs to Your Salon & Boost Your Business

In this special two-part episode of the Hair Stylist Rising podcast, Jodie welcomes Meg from Coloring on Spectrum to discuss the significant changes in her professional journey. In part one, they delve into how Meg integrated wigs into her salon business, turning it into a successful stream of bespoke services and education. They explore the technical challenges and creative opportunities that wigs bring, as well as offering practical advice for stylists interested in expanding their services. Meg shares her personal experiences and highlights the importance of education, quality, and creativity in managing wig services. Stay tuned for part two...
Luxury Pricing Myths: Why You Can Build a High-End Salon in a Small Town

In this episode of the Hairstylist Rising podcast, host Jodie interviews Casey Taylor, a respected educator in the beauty industry, about building a luxury business even in small towns. They tackle misconceptions and mistakes related to pricing services and discuss the importance of demonstrating value to clients, so they feel like they are investing in themselves rather than being overcharged. Casey also shares information about her upcoming free training, and both Jodie and Casey explore how simplified service packages and a strong personal brand can transcend geographic and economic barriers. Additionally, they highlight the necessity of focusing on internal...
How to Maximize Your Income Behind the Chair - Retail, Marketing & Multiple Income Streams for Hairstylists

In this episode of the Hairstylist Rising podcast, Ambrosia Carey, a veteran hairstylist, and salon owner with over 25 years of experience, shares her journey in the beauty industry. Ambrosia discusses the importance of marketing, branding, and sustainability for modern hairstylists and salon owners. She emphasizes the critical role of understanding data in making informed business decisions and suggests integrating additional revenue streams such as retail, affiliate links, and subscription boxes. Ambrosia also highlights the importance of consistency, routine, and building trust with clients to foster a sustainable business. Tune in for actionable advice on maximizing income, managing time efficiently...
Scroll-Stopping Hair Photos and Videos for Instagram (and any other social media) in 2025

In this timely episode of the 'Hairstylist Rising Podcast,' Shannon DeMont shares her journey from working behind the chair to becoming a full-time educator in photography and videography for hairstylists. The discussion focuses on the importance of high-quality visual content in the beauty industry, especially as we enter 2025. Shannon provides valuable tips on capturing high-quality photos and videos, optimizing iPhone settings, and the significance of editing ethically to enhance salon work. This episode is packed with practical advice for hairstylists looking to elevate their content and effectively showcase their brand through photography and videography.
00:00Ā Welcome to t...
How one hairstylist made 20K on TikTok last year and what sheās gonna do if itās banned

Welcome back to the Hairstylist Rising Podcast! Today, Iām joined by Harley, a bridal hairstylist who has leveraged TikTok to create a wildly successful side hustle with consistent passive income. From viral videos to brand partnerships, Harley has cracked the code on content that not only grows her audience but also builds a stronger business behind the chair.
We dive into:
Harleyās journey on TikTok, from creating her first viral video to making consistent daily sales.How TikTok helped her build a side hustle as a bridal hairstylist, including brand partnerships and TikTok Shop succ...How educators can make more impact and create better results for their clients

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In this episode, Jodie interviews globally renowned educator Chris Moody about the evolving landscape of education, particularly in the beauty industry. They discuss the importance of engaging learners, overcoming imposter syndrome, and focusing on deep, rather than wide, teaching. Chris shares his journey from hairstylist to top educator, emphasizing the value of experiential learning and the future of hybrid education. Key takeaways include the significance of delivering impactful education, the difference between teaching and exhibiting, and the potential of integrating technology in learning environments.
...How to step into your educator era in the hair + beauty industry

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In this episode of the Hairstylist Rising podcast, host Jodie welcomes guest Renee Marie to discuss the untapped opportunities in the beauty industry. Renee shares her journey from being a hairstylist to becoming a successful beauty educator and coach. They delve into overcoming challenges, the importance of mindset, and the steps to create a successful online education brand. The conversation covers Renee's framework for aspiring educators, which includes identifying one's zone of genius, gaining brand clarity, developing clear messaging, and launching impactful offers. They em...
How to build and market your own beauty product business

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In this episode of the Hairstylist Rising Podcast, Bianca shares her journey from corporate America to becoming a successful entrepreneur in the beauty industry. She highlights her initial success selling hair extensions and growing her brand, Sassy Mitchell Hair, into a global name. Bianca discusses the benefits of starting an e-commerce business for beauty professionals, including the freedom of time and the potential for unlimited income. She offers practical advice on identifying signature products, conducting market research, working with vendors, and utilizing focus groups. Sh...
Salon Suite Design Tips for 2025

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In this episode of the Hairstylist Rising podcast, Allie McKinnon returns to discuss the latest trends in salon and suite design for 2024-2025. Host Jodi and Allie delve into the importance of reflecting a brand's vibe in physical spaces and share tips on redesigning to create a serene environment. They explore the balance between following design trends and maintaining timeless elements, the vital role of storage solutions in small suites, and budget considerations for redesign. Allie also talks about her journey in the beauty in...
Attracting Dream Clients with Instagram + Facebook Ads

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In this insightful episode, Jodie hosts Stephanie, a seasoned expert in Facebook and Instagram advertising for beauty professionals, to discuss what's new and effective for 2024. Stephanie, who has been teaching ads for nearly five years through her program 'The Ad Lab,' provides updates on ad strategies, emphasizing the importance of using Instagram Reels, long-form captions, and personal messaging to enhance ad effectiveness. She also highlights the evolving landscape of ad targeting, the importance of ad testing, and shares practical tips for both local bu...
Increasing profits for salon owners and independent hairstylists - the easy way

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Chrystal L, the founder of Liquid, shares how her platform can revolutionize the way hairstylists operate their businesses. Liquid offers tools like the Profit Maximizer, which helps hairstylists determine their pricing and profitability. Chrystal emphasizes the importance of profit in running a successful salon and explains how Liquid can help stylists increase their profits. She also introduces Liquid Connect, a tool that enhances the client experience and increases service ticket prices. Chrystal envisions Liquid as a decision engine for hairstylists and salon owners, providing support in operations and freeing up time for stylists to focus...
BONUS: Escape your day to day and elevate your brand (Live Replay with Sherry Nelson)

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In this episode of the podcast, host Jodie Brown shares a recent conversation from an Instagram live session with Sherry, a salon owner and former participant of the 'Escape to Elevate' retreat.
They discuss Sherry's experiences, hesitations before attending the retreat, and the significant impact it has had on her career and personal growth.
Jodie highlights the transformative benefits of the retreat for beauty industry entrepreneurs, educators, and creatives.
They also dive into the sense of community, the value of being...
How to get featured in the media + grow your brand with PR

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In this conversation, Jodie interviews Nicole about using media and press coverage to grow a business and enhance reputation as an entrepreneur. Nicole shares her expertise as a journalist and offers tips on getting affordable press coverage. They discuss the long-term benefits of press and media coverage, the credibility it brings, and the importance of positioning oneself as an authority. Nicole also emphasizes the value of building a personal brand and leveraging social media to attract bi...
How hairstylists can GET what they want

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In this episode, the host welcomes back Misty, a former money coach turned life coach, focusing on helping hairstylists and entrepreneurs achieve their goals. Misty shares her journey of paying off $48,000 in debt with her husband and how this experience was a catalyst for her personal development journey. She discusses the importance of discipline, consistency, and taking action towards making your goals a reality. Misty emphasizes that her coaching has evolved to life coaching, highlighting the common issues people face with consistency and follow-through. She provides insights on achieving goals without feeling deprived...
Client Communication + IRL Marketing for Hairstylists

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This episode of the Hairstylist Rising Podcast features Crystal Green, known as Your Hair Mentor on Instagram, diving deep into the art of client experience in the hairstyling industry. Crystal shares her journey from aspiring dentist to celebrated hairstylist and educator, emphasizing the importance of human connections and exceptional client experiences over mere hairstyling services. She discusses how digital marketing complements the salon experience, the transition from providing client-focused services to guiding hairstylists, and strategies for effective communication and in-person marketing to cultivate lasting client relationships. The discussion also explores the significance of...
Tik Tok, Instagram, Threads... what social media stylists should REALLY prioritize in 2024?

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In this podcast episode, the host speaks with Vivian Johns, the founder of the Hairdressers Social Club in the UK, about the evolving landscape of social media for hairstylists, focusing on Instagram and TikTok. Vivian, who has 26 years of experience in the hairdressing industry, shares her journey from starting on Instagram in 2018 to leveraging TikTok for business growth. She discusses the shift from Instagram being a predominantly photo-sharing app to embracing video content through Reels and the importance of static images and carousel posts for engaging existing followers. Vivian emphasizes the role of...
Becoming an Influencer and Educator in the Beauty Industry

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This podcast episode features an in-depth interview with Erin Ray, a hairdresser turned educator and influencer in the beauty industry. With a background in business and 10 years of experience in hairstyling, Erin shares her journey from getting laid off in 2016 to finding her passion in hairdressing and education. She emphasizes the importance of doing what you love and provides insights into teaching practical hair techniques for 'normies', not just models. Erin discusses her transition into education, the importance of relatability as an educator, and the challenges of being a newcomer in education. The...
Email Marketing for Hairstylists in 2024

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In this discussion, Claire Monroe, a salon suite owner with over 17 years of experience in the beauty industry and a consultant for salon owners and stylists, shares her journey from hairstylist to salon owner and consultant. She highlights the transformative power of modern marketing strategies, specifically email marketing, and its impact on the beauty industry. Claire offers insight into effectively using email marketing to build relationships with clients, differentiate services, and enhance salon visibility and revenue. The conversation covers the importance of personalized welcome and nurture sequences, the...
How Hairstylists can reduce no shows and last minute cancellations with Hunter Donia

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In the episode, industry experts discuss effective strategies for reducing last-minute cancellations and no-shows. They highlight the importance of establishing respectful boundaries while maintaining a stress-free business environment. It's suggested that stylists should require policies to be signed at every visit, as these help protect the business and inform the client. They note the necessity of making strategic decisions based on logic, rather than emotions. They also stress the significance of thinking long-term over the small financial gains from cancellation fees. They advocate for utilizing a credit card on file system and illustrate...
From Burnout To 7 Figure Beauty Biz Success with Justine Martinson

This episode features an engaging conversation between the host and Justine Martinson, a successful entrepreneur, aesthetician, and laser technician who has made valuable contributions to her city's medical aesthetic industry. Overcoming significant challenges and obstacles, Justine turned her passion for aesthetics and business into a seven-figure spa and digital marketing powerhouse, Lipstick Empire. She also shares her commitment to community service, serving various charities and local initiatives. She emphasizes the importance of physical and mental health in achieving success. Despite the trials that hit her business, her entrepreneurial spirit, community support and a dedicated team have helped her thrive...
Craving Change + Your "Next Step" as a Hairstylist

In this episode of the hairstylist rising podcast, the host has a deep conversation with Brittney Carmichael about facing and dealing with change, especially in terms of personal and career evolution. They discuss the importance of recognizing when a change is needed and the best ways to adapt to it. The conversation covers the concept of 'soft skills' like empathy and communication, and how they are becoming increasingly important. Brittney shares her journey of shifting from a hair stylist to a photographer and coach, emphasizing following one's passion and innate talents. The hosts underscore the significance of asking for...
Creating A More Inclusive Salon Experience For Neurodivergent Clients + Stylists Episode

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On this episode of the Hairstylist Rising podcast, the host speaks with Meg Long, a hairstylist based in the UK. Meg, who is both autistic and ADHD, shares her personal journey in the hair industry, discusses what neurodivergence means, and highlights the challenges faced by neurodivergent individuals in traditional salon environments. She discusses how she has created an inclusive space that accommodates the sensory needs of neurodivergent individuals, promoting comfort and acceptance within the hair industry.Ā
The disc...
Magnetic Marketing for Hairstylists

Magnetic Marketing for Hairstylists
In this podcast, hairstyling expert Jodie Brown discusses the importance of magnetic marketing for hairstylists. She offers insights into her personal experiences, and how she used Instagram and online branding to grow her business. Jodie explains the significance of brand focus, connection, and consistency as key factors in building trust with clients. She also provides actionable tips on specific messaging, batching and repurposing marketing materials, optimizing Instagram for searchability, setting up Google My Business, and ensuring websites are search engine optimized and mobile friendly. These strategies, according to Jodie, can help hairstyling professionals...
Elevate Your Brand As A Hairstylist

In this episode of the Hairstylist Rising podcast, host Jody Brown discusses the three most important things hairstylists can do to elevate their brand. She emphasizes the value of creating an authentic and captivating brand that connects with ideal clients, and highlights the importance of clarity, connection, and consistency in branding. Listeners will gain insights and actionable strategies to build their best life as a hairstylist.
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Weāre covering:
Ā The importance of branding
Ā The foundation of marketing
Ā The power of connection
Ā Consistency for trust and retention
<...
Should Hairstylists Think About Price Increases During Times Of Economic Uncertainty?

Success in Small Towns: Business Growth and Pricing Strategies in the Beauty Industry In a discussion between Jodi and Casey - a small-town hair stylist - the two delve into the nuances of running a profitable hair business in a small town. Casey shares her journey of becoming a hair stylist and how she defied the skepticism of those around her, particularly those who felt a small town setting could hinder her success. She also explains that her drive to deliver high-end services in her small town led to the establishment of her salon. The pair then discuss the challenges...
Making an Extra 10K Behind the Chair in 2024

Welcome to today's episode, where we dive into the strategies to help you make an extra $10,000 behind the chair in 2024. We're thrilled to have Christina Leist, a beauty industry expert and educator, here to share her insights and guidance on achieving financial growth in your beauty business.
Ā Christina discusses various strategies to increase your income behind the chair in 2024.
Upselling Treatments: Christina emphasizes the importance of talking to clients about new treatments and services. Excitement about offering something new can lead to clients embracing additional services, ultimately boosting your income.
Offering Extra Haircuts: E...
Leadership, Self-Care, and Success in the Beauty Industry

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In this power-packed episode, Jodie and Kelly discuss their experiences as salon owners, consultants, and personal growth enthusiasts.Ā
The conversation covers an array of topics including the importance of a supportive peer group, tackling the challenge of understanding business numbers, the power of retreats, and managing a team effectively.Ā
Kelly shares her entrepreneurial journey, explaining her transition from hairstylist to salon owner, her approach to team management, and how self-care impacts her professional performance.Ā
The episode also...
Hairstylists' Change the World with Elizabeth Faye

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In this episode of "Hairstylist Rising," your host, Jodie Brown, welcomes the amazing Elizabeth Faye to the show. Elizabeth, known for her transformative work in the beauty industry and her documentary "Hairstylists Changed the World," shares her journey from stylist to educator, healer, and entrepreneur. Together, they explore the holistic approach to hairstylist education, the crucial role of self-care for beauty professionals, and the art of navigating career pivots. Join Jodie and Elizabeth as they delve into the seasons of me...
How Hairstylists Can Beat Holiday Spending Stress

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Weāre diving into the complexities of navigating finances, particularly through the holiday season, for those in the beauty industry. Listen as our guest shares her transition from a financially strained hairstylist to a personal finance coach, helping others take control of their finances and live out their dreams.Ā
Discover why you need to adjust your relationship with money, how to get started with a spending plan, and how to handle obligatory holiday spending.Ā
This is a must-listen for hairstylists and beauty professionals who want to ba...
Navigating Personal Growth and Morning Routines for Success

In this thought-provoking episode, Jodie engages in a captivating conversation with Maila, exploring the intricacies of personal development and the transformative power of morning routines in the ever-evolving landscape of the beauty and online industries.
In this episode, were diving into:
Generational Perspectives on Fulfillment: Jodie and Maila dive into a discussion about the unique challenges and triumphs of their generation, straddling the cusp of change. Themes of consciousness, awakening, and self-fulfillment in both the beauty and online industries take center stage.
Awakening and Transition: Maila shares personal insights into the ongoing awakening...
Staying Grounded Behind The Chair

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In this episode, weāre talking about navigating fulfillment and energy management within the beauty industry. Weāre diving into the common challenge of burnout and the importance of staying grounded for hairstylists in a profession that often serves as a sanctuary for clients.Ā
Weāre sharing personal experiences, insights, and practical tips to help hairstylists find fulfillment and maintain a positive energy balance behind the chair.
Weāre diving into:Recognizing Burnout As A Hairstyling:
Unpacking the nuances of burnout w...
Behind The Biz Of A Beauty Industry Content Creator + Independent Educator

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In this episode, we have a special guest, Samantha Harmon, who wears multiple hats as a hairstylist, educator, content creator, and podcast host. Join us as we delve into the beauty industry and explore the incredible opportunities beyond the salon chair.
Main Talking Points:
Journey into the Beauty Industry: Samantha shares her journey into the beauty industry, which was influenced by her mother, a hairstylist, and her father, who owned a beauty supply franchise. Despite initial insecurity, she found...
The Science Behind Manifestation & Success In The Beauty Industry

In this episode, we're joined by Tracy Jasmin, a former wedding photographer who transitioned into a business coach for female entrepreneurs. Tracy shares her journey and insights into the world of mindset and manifestation. Tracy's transformation from a wedding photographer to a business mindset coach is a remarkable journey guided by intuition and a deep passion for mindset and manifestation.Ā
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Our Conversation:
Tracy's career began in newborn photography, but she soon realized her passion for weddings, which led her to trust her intuition and embark on her unique journey.
Her interest in...
Hair As Fabric: Master Working With Any Hair Texture

Welcome to today's episode! In this exciting conversation, we are joined by Alyssia Dodson, also known as the Main Seamstress, a seasoned professional in the beauty industry with two decades of experience. Alyssia is on a mission to revolutionize the way hairstylists approach their craft, and in this episode, she shares her unique perspective on "Hair as Fabric." Let's dive into this captivating discussion and explore the innovative concept of treating hair as fabric, transcending traditional notions of hair care and styling.
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The Journey to Hair as Fabric:
Alyssia reflects on the c...