Trending Health

In this Trending Health Series, Vynamic Product Launch leaders will share their experience partnering with teams across the launch journey to provide tips and tricks for leaders to consider adopting in their next launch. For this episode, Everly, Alex, and Felice dive into how companies can establish a strong foundation for their launch by embedding launch excellence into the culture and establishing flexible frameworks to enable teams to be set up for long-term success.

To learn more about how we help organizations build or maintain a culture of launch excellence, reach out to  . Please check out our o...

Can AI make supply chains smarter and more human?

In the latest episode of our European Healthcare Innovation Roadshow, Ollie May, Dan Ahern, and Andrés Vadillo from Roche explore how AI is reshaping supply chain planning—from everyday productivity boosts to balancing resilience, cost, and culture. Andrés is sharing his own personal views, which might not necessarily reflect Roche\’s position.

Podcast Tags: AI, Healthcare Innovation, Digital Health

Panel – Ollie May, Dan Ahern, Andres Vadillo

Research & Production – Dan Ahern, Andres Vadillo

Recording & Editing – Mike Liberto, R...

France is making waves in AI-driven healthcare—scaling fast, innovating boldly, and balancing Silicon Valley agility with EU oversight. But is this the winning formula? In the latest episode in our European Healthcare Innovation Roadshow series, Ollie May, Jack Young, and Nathan Carroll break it all down.

Podcast Tags: AI, Healthcare Innovation, Digital Health

Source Links:

How can we drive medical innovation while keeping healthcare costs in check? In the second episode of our European Healthcare Innovation Roadshow series, Ollie and Jack are joined by special guest Rosie Beacon from Reform UK to tackle this paradox. From government-backed initiatives to real-world success stories, this episode dives into the UK’s leadership in digital and AI —and what the world can learn from it.

Podcast Tags: digital health, AI, innovation

Source Links:

In this episode, Ollie, Jack, and Nathan discuss the rise of Barcelona as a hotbed for Digital Health Innovation. They discuss digital health trends, how Barcelona has achieved such success, and what lessons the rest of the world can learn.

Podcast Tags: healthcare, healthcare news, life sciences, health policy, public health, digital health, digital, artificial intelligence, AI, telemedicine, virtual care, electronic patient records

Source Links:

For the final installment in Vynamic’s 2025 health industry outlook series, Jen is joined by Vynamic’s Head of Life Sciences, Karen Baldry, and Head of Life Sciences Europe, Gemma Pfister, to focus on the Life Sciences industry – the trends most impacting the pharmaceutical and biotech sectors.

To learn more about Vynamic’s overall 2025 Health Industry Outlook, visit: https://vynamic.com/insights/navigating-turbulence-and-transformation-2025-health-industry-outlook/

Podcast Tags: healthcare, healthcare news, life sciences, pharmaceutical, biotech, Inflation Reduction Act, product launch, direct-to-consumer, pharmacy, integrated delivery networks

Panel – Karen Bald...

For the second installment in Vynamic’s 2025 health industry outlook series, Jen is joined by Vynamic’s Head of Health Services, Ryan Hummel, and Director, Vish Kaushik, to focus on the Health Services industry – the trends most impacting providers, health plans, and pharmacy.

To learn more about Vynamic’s 2025 Health Industry Outlook, visit: https://vynamic.com/insights/navigating-turbulence-and-transformation-2025-health-industry-outlook/

Podcast Tags: healthcare, healthcare news, health services, providers, pharmacy, PBMs, hybrid care, virtual care, value-based care, Inflation Reduction Act, AI, digital tools, next-generation medicine, drug shortages, supply chain

As 2025 begins, the health industry is charging forward into a transformative era. Faced with unprecedented challenges and opportunities, leaders are rethinking how health care is delivered, financed, and optimized. On this episode, Jen & Mindy dive into the pressing trends, bold outlooks, and actionable strategies leaders need to know to stay ahead in 2025.

Podcast Tags: healthcare, healthcare news, life sciences, health policy, public health, Inflation Reduction Act, AI, digital tools, product launch, next-generation medicine, drug shortages, supply chain, CXT 

Panel – Jen Burke, Mindy McGrath 

Research & Production – Jen Burke, Mindy...

When it comes to deploying AI technologies, there are both technical and ethical considerations – in healthcare, given the critical and sensitive data and decisions at play, these can be magnified nearly exponentially. Jen is joined by Vynamic’s AI Mobilization Lead, Todd Quartiere, and Director, Vish Kaushik to discuss core principles and applications of responsible AI for health services organizations. 

To learn more about applications of responsible AI in your health services organization, check out the AI At Vynamic page for more information. 

Podcast Tags: healthcare, health services, responsible AI, artif...

On November 6th, Donald Trump was announced as the 47th President of the United States, returning to the White House for his second term. In this episode, Jen, Mindy, and Ryan discuss the potential changes to the healthcare industry that Republicans could look to enact over the next four years, including limiting reproductive rights and abortion access, making changes to the Affordable Care Act, and cutting funding to Medicaid. 

Podcast Tags: healthcare, healthcare news, life sciences, health policy, public health, reproductive rights, abortion, Affordable Care Act, Inflation Reduction Act, health insurance, Medicare, Medicaid, pharmaceuticals 

Last month, Life Sciences marketing, commercial and medical leaders from across the country gathered at Reuter’s Pharma Customer Engagement to address current challenges and share industry best practices. In this episode, Jen is joined by Vynamic’s Customer Experience Transformation Lead, Mike Zapiec, and Head of Life Sciences, Karen Baldry to share what they learned about effectively engaging customers. 

For more information about Vynamic’s work in Customer Experience Transformation, visit:  

Podcast Tags: healthcare, life sciences, customer experience, omnichannel 

Panel – Mike Zapiec, Karen Baldry, Jen Burke 

Research...

With the first round of CMS price negotiations behind us, and the next list of targets to be released in February 2026, it’s clear that theorized implications from the Inflation Reduction Act are becoming realities for the life sciences industry. In this episode, Jen and Mindy are joined by Putnam Associates Partner, Scott Briggs, to explore how companies can navigate the new pricing pressures and negotiation frameworks while continuing to innovate and ensure patient access to critical therapies.

For more information about Putnam’s work in Value, Pricing and Access, visit their website: https://www...

With increasing pressure to bring products to market faster than ever, Life Sciences companies need to balance supply chain speed with global complexities, regulatory hurdles, and digital integration to maintain competitiveness. In this episode, Jen is joined by Vynamic’s Dan Ahern and Roche Product Strategy Leader within Global Supply Chain, Devon Blackburn, to discuss how pharmaceutical companies are embracing change to drive launch success.

Disclaimer: Devon is sharing his own opinions, which might not necessarily reflect the perspective of Roche.

Podcast Tags: healthcare, life sciences, product launch, supply chain, life sciences trends

Organizational AI adoption has dramatically increased over the years largely due to generative AI, leaving organizations to navigate challenges while rapidly scaling and adopting new technologies. In this episode, Jen is joined by Vynamic’s Chris Wuenschel & Frank Longo, as well as AI Mobilization Offering Lead, Todd Quartiere, to discuss their experiences with different factors that can make or break AI transformation programs.

To learn more about implementing AI within your organization, check out the AI At Vynamic page on Vynamic’s website for more information.

Podcast Tags: health, heal...

In today’s competitive and dynamic pharmaceutical landscape, mastering the art of brand planning and management is crucial to success. In this episode, Jen and Mindy are joined by Vynamic’s Brand Strategy Offering Lead, Liza Flaherty, to discuss common challenges, best practices, and latest trends impacting the process of creating an effective brand plan.  

For our listeners, if you want to learn more about Vynamic’s Brand Strategy offering and brand planning capabilities, please email Liza.Flaherty@vynamic.com or visit our website for more information. 

Podcast Tags: healthcare, life sciences, product l...

Two years after the announcement that Veeva and Salesforce would part ways, Life Sciences organizations are racing to evaluate their options and select their CRM partner before the 2025 cutover. Jen is joined by Vynamic’s Life Sciences Commercial Operations Lead, Jeremy Shirey, and Tech & Digital Transformation Service Lead, Vince Annerhed-Harris as well as special guests, CodeScience’s CEO, Mike Utell, and Chief Revenue Officer, Sean Hogan, to discuss how Life Sciences leaders should approach this decision and transition to minimize disruption and maximize business value.

For more information about CodeScience, visit their website:   

For more inform...

In this episode, Jen, Mindy, and Ryan discuss recent newsworthy items, including the Supreme Court’s overturning of Chevron Deference and what this will mean for the health industry, as well as strategic shifts made by Walgreens under their new CEO, and the ongoing impact of Microsoft’s global IT outage on health systems, hospitals, and clinics.

Podcast Tags: healthcare, healthcare news, life sciences, health policy, public health, Supreme Court, Chevron Deference, Walgreens, pharma, pharmacy, CrowdStrike, Microsoft, IT outage 

Source Links: 

One of the advantages of serving clients across multiple geographies is that Vynamic can see firsthand how the differences in health systems play out in terms of spend, outcomes, and innovation. Jen & Ryan are joined by Vynamic London’s Oliver White to discuss key differences between the health systems in each country and what they can learn from one another as they move healthcare delivery out of the hospital and into the community setting. In one sense, the US and UK represent two extremes on the delivery system spectrum: the US has the largest private sector system globally while th...

The FemTech sector has seen major growth in the last 5 years – and as the healthcare industry increases its focus on equity, is only projected to keep growing. In this Women’s History Month episode, Jen is joined by Vynamic’s Diana Kuritza, Jen Proietti-Fox and HelloGina’s Daphne Petrich to discuss the latest trends in FemTech and what it could mean for women’s health going forward.

Podcast Tags: healthcare, health tech, women’s health, women’s history month, health equity, digital health

Source Links:

·      Make 2023 the year of prioritizing women’s health

·      2023 PREDI...

The re-emergence of clinical research into psychedelics as mental health treatment has become a promising development – particularly in light of the current global mental health crisis. However, persistent stigma around psychedelics, regulatory hurdles, and research challenges are a few factors to overcome before psychedelics could be more widely available. In today’s episode, Jen is joined by Vynamic’s Nick Fletcher and Grace Burtonwood to shine light on the opportunities and challenges psychedelics present to the mental health market.

Podcast Tags: healthcare, life sciences, healthcare news, mental health, psychedelics 

Source...

In this episode, Jen and Ollie discuss recent newsworthy items, including the political shifts taking place across Europe and their potential impact to the pharma sector, as well as the challenges posed by medicine stockpiling and breakthroughs in hemophilia treatment.  

Podcast Tags: healthcare, healthcare news, public health, Labour, pharma, medicine stockpiling, haemophilia, NHS, Novo Nordisk 

Source Links: 

The healthcare industry is in an unprecedented era of change as rapidly advancing technologies, changing consumer expectations, and rising costs force organizations to adapt. With a landscape that is becoming increasingly more competitive, organizations are facing a choice: transform traditional models of healthcare delivery or face the risk of being left behind. Today, Mindy and Jen are joined by Vynamic’s Executive and Head of Health Technology Sector, Mary Virzi, to discuss this call to action and how leaders can ensure that these transformations are successful.

Podcast Tags: healthcare, healthcare technology, transformations, digital transformations, he...

The World Health Organization (WHO) has designated climate change the top risk to global healthcare. The relationship between climate change and human health is becoming increasingly pronounced as health systems and organisations are responding to public/private sustainability initiatives to mitigate climate risks while advancing the pursuit of health equity. In this episode, Mindy and Ryan are joined by Vynamic’s Ollie May to help us understand the NHS’s pledge to reach Net Zero emissions and how the healthcare industry can play a leading role in promoting greener business practices. The discussion begins with understanding the definition of Net...

In this episode, Jen, Mindy, and Ryan discuss recent newsworthy items, including the recent ruling by the United States Supreme Court on access to the abortion pill mifepristone, the declaration of bankruptcy by the Massachusetts-based Steward Health Care system, and the combination flu and COVID-19 vaccine under development by Moderna.

Podcast Tags: healthcare, healthcare news, life sciences, health policy, public health, Supreme Court, abortion, mifepristone, telemedicine, IVF, in vitro fertilization, private equity, hospitals, Steward Health Care, bankruptcy, COVID-19, flu, Moderna, mRNA, vaccines 

Source Links: 

In this episode, Jack and Jen welcome special guest Nico Renner, Patient Partnership Lead at Roche, to discuss the transformative impact of social media on patient engagement. Together they explore how pharmaceutical companies can embrace this shift to enhance patient interaction and outcomes.

Podcast Tags: healthcare, life sciences, patient engagement, patient centricity, patient outcomes, social media, metrics, innovation

Disclaimer: Nico is sharing his own opinions, which might not necessarily reflect Roche’s perspective

Check out Nico’s profile LinkedIn profile here: https://www.linkedin.com...

In this episode, Jack, Jen, and Ollie discuss recent newsworthy items, including a roundup of key insights from the NEXT Pharma Summit, AstraZeneca’s announcements at ASCO, and the NHS’s groundbreaking trials for personalised cancer vaccines.

Podcast Tags: healthcare, healthcare news, NEXT Pharma Summit, life sciences, Novartis, generative AI, Lilly, omnichannel, AstraZeneca, Tagrisso, lung cancer, ASCO, NHS, vaccine 

Source Links: 

As healthcare organizations strive to accelerate innovations through Artificial Intelligence (AI), it can be complicated to navigate through the number of possibilities that exist and know how to get started. In this episode, Jen is joined by Vynamic’s Tech & Digital Transformation Service Lead, Vince Annerhed-Harris and Lantern’s Chief Experience Officer, Brian Sturgeon, to discuss how healthcare leaders can plot the course for their AI journey and prioritize their investments to better accelerate their business objectives utilizing AI tools. 

Podcast Tags: health, healthcare, healthcare news, generative AI, innovation, responsible use, tech transformation, digital trans...

In this Trending News US episode, Jen, Mindy, and Ryan discuss recent newsworthy items, including legislation aimed at addressing drug shortages and telehealth regulations, the ongoing legal challenges to the Inflation Reduction Act, and the role of ride share apps in healthcare. 

Podcast Tags: healthcare, healthcare news, health policy, drug shortages, Medicare, hospitals, providers, FDA, telehealth, inflation reduction act, IRA, ride share, Lyft, Uber  

Source Links:

During Fierce Life Science’s MASS East, Medical Affairs leaders gathered to address current challenges and share industry best practices. In this episode, Jen is joined by Vynamic’s Tamaron Bertelli and Head of Life Sciences Europe, Gemma Pfister to share what they learned about transformation and operating with impact.

To receive a copy of Vynamic\’s \”Operating with Impact: Topical Transformation Dilemmas and Decisions\” presentation, please email

For more information about Vynamic\’s work in Medical Affairs, please visit

Podcast Tags: healthcare, healthcare news, life sciences, medical affairs, MASS East, Fi...

In this Trending News Europe episode, Jack, Jen, and Ollie discuss a few recent newsworthy items, including an increase in cyberattacks on the healthcare sector, Europe’s plan to future-proof its Biotech Sector and New Research from the University of Oxford into psilocybin as a potential treatment for depression. 

Podcast Tags: healthcare, healthcare news, life sciences, NHS, cybersecurity, biotech, research & development, pharmaceuticals, depression, psilocybin, mental health, psychedelics, mental health awareness week 

Source Links: 

As competitive and regulatory pressures increase, Life Sciences organizations are tightening their timelines and budgets when bringing products to market. In this environment, it’s become essential to start commercialization planning earlier to ensure a successful launch and hit revenue targets. In this deep dive episode, Jen is joined by Vynamic’s Product Launch Service Leads, Ashley Stanley and Brian Stamm, as well as Managing Director of PROPENSITY4, Chris Savage, to discuss why early planning is so critical and how leaders can incorporate some of these changes into their organizations.  

To learn more about Vynami...

In this episode, Mindy, Ryan, and Jen discuss recent newsworthy items, including the FDA approval of Rejoyn, the first prescription digital treatment for major depressive disorder. They also discuss the ongoing drug shortage crisis, as well as changes coming out of the Centers for Medicare & Medicaid Services and the impact those decisions will have over the next year.  

Podcast Tags: healthcare, healthcare news, life sciences, health policy, public health, depression, mental health, digital treatment, drugs, pharmaceuticals, shortages, medications, FDA, CMS, Medicare Advantage, breakthrough technology, medical devices 

Source Links: 

While the health industry is not always an early adopter of new technologies, the growth of generative artificial intelligence (GenAI) has empowered organizations to start transforming their AI aspirations into actions. In this episode, Mindy and Jen are joined by Vynamic’s Innovation Lead, Michael Hudson, and Responsible AI Lead, Todd Quartiere, to discuss where we see health organizations experimenting with AI and what it will take for them to achieve their long-term AI ambitions.

To learn more about implementing AI within your organization, check out our recent insight: Why AI fails or flourishes: The underestimated role of...

In this Trending News Europe episode, Jack, Jen, and Ollie discuss recent newsworthy items from across Europe, including the impact of and deterrents against “no shows” at medical appointments, the role bacteria play in cancer treatment, and inequalities in the rare disease market, along with the steps being taken to ease these issues.

Podcast Tags: healthcare, healthcare news, life sciences, public health, France, medical, bacteria, cancer, immunotherapy, chemotherapy, microbiome, rare disease, Germany, Italy, health disparity 

Source Links:

In recent years, we’ve seen an increasing number of Life Sciences companies publicly declare commitments to sustainability efforts as a result of increased pressure from governments, customers, and research. Trending Health UK’s Ollie May sits down with two members of Vynamic’s Sustainability Council, Rosanna Vellacott and Matt O’Dell, to discuss why pharmaceutical organizations should be paying attention to sustainability goals, some innovative practices underway, and what leaders should be considering as they embed more sustainable practices into their organizations. 

Podcast Tags: healthcare, life sciences, sustainability, healthcare news, climate change, climate crisis, emissions...

In this Trending News US episode, Jen, Mindy, and Ryan discuss recent newsworthy items, including the introduction of rebate credits by CVS to account for more biosimilars entering the market, as well as a recent ruling by a federal appeals court that drugmakers cannot restrict 340B program offerings from community and specialty pharmacies. Finally, we discuss a groundbreaking procedure in which a kidney from a CRISPR gene edited pig was transplanted into a human.

Podcast Tags: healthcare, healthcare news, CVS health, PBMs, biosimilars, 340B, pharmacies, hospitals, providers, xenotransplantation, CRISPR, gene editing

<...

One of the core tenets of the omnichannel philosophy is continuous learning and refinement – bringing together experience and data to evolve the marketing and model. Jen is joined by Vynamic’s Customer Experience Transformation Lead Mike Zapiec and Omnichannel Offering Lead Josh Padams to discuss what we’ve learned partnering with clients to build their omnichannel capabilities and what Life Sciences organizations can do to take their customer engagement to the next level.   

For more information on Vynamic’s work in Customer Experience Transformation, check out our service page:  

Podcast Tags: omni...

In this episode, Jack, Ollie, and Jen discuss a substantial investment package in the UK\’s Life Sciences and manufacturing sectors, the role of an AI chatbot in bridging Europe\’s mental health care gap, and how Spain is reshaping pharmaceutical supply chains in Europe. 

Podcast Tags: healthcare, Europe, healthcare news, manufacturing, research, AI, chatbots, mental health, patient care, Spain, supply chain 

Source Links: 

The obesity drug market has grown dramatically in the last few years, especially with the help of social media and influencers. The immense popularity of anti-obesity medications has transformed a health industry development into a cultural phenomenon. While this market has so much opportunity, it also faces supply issues and coverage gaps. Mindy and Jen are joined by Vynamic’s Head of Life Sciences, Karen Baldry, and Head of Health Plans, Saurabh Raman, to talk about the growth and challenges obesity medications present for the health industry.

Podcast Tags: healthcare, obesity, weight loss, diabetes, he...

Since it was signed into law in 2022, the health industry has been abuzz about the longer-term impact of the Inflation Reduction Act. In this episode, Jen & Mindy sit down to discuss recent headlines and developments around this landmark legislation and what Life Sciences companies should expect over the course of the next year.

For more perspective on the Inflation Reduction Act\’s impact on Life Sciences companies, check out Mindy’s article in Pharmaphorum, "Seizing the moment: The life sciences industry at the threshold of change”.

Podcast Tags: healthcare, health...